ABOUT THIS EPISODE
In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.
We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.
If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.
00:00 Intro
04:29 Buying Roles
07:55 SMB's vs Enterprise
10:50 Messaging by Role
13:58 Audience Targeting & ICP Lists
20:39 Pipeline, Alignment, & Takeaways
English
United States
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