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My family moved more than 20 times before I turned 18, but I had amazing parents and two siblings.
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Money was the only source of stress I saw in my family.
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I had an awesome childhood.
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We lost our house in the 2007-2008 housing collapse.
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With my father working as a preacher, finances were always a painful subject in our household.
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I wanted to build wealth.
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I thought education was my way out of living paycheck to paycheck.
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I wanted to be a surgeon, focusing on cardiac or neurological procedures.
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To speed up this journey, I arranged to start college early.
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I skipped seventh grade.
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I also compressed several grades at home.
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By 13, I was attending college classes.
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Two years earlier, my brother and I had launched Andy's Lawn Care.
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I was 11 years old.
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He was studying to become a teacher.
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Our business began with a fortunate opportunity.
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A family friend with a vacation home needed landscaping work.
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As payment, they contributed $1,000 towards getting our lawn care business started.
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We purchased a lawnmower, trimmer, and blower from Lowe's.
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In our first year, Andy's Lawn Care made $3,000 in revenue.
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This was a big achievement for us.
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Over several years, we expanded to approximately $30,000 each year.
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This income funded my education completely.
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Starting at 13, I earned enough from lawn care to pay for my tuition and expenses.
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This helped me graduate without any debt.
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I completed my pre-med studies at Western Washington University at 18 years old.
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During my final undergraduate term, I traveled to Kenya.
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I volunteered at orphanages, clinics, and hospitals in Nairobi, Kalangwari, and surrounding communities.
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As a medical volunteer in Africa, I received incredible clinical opportunities.
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I assisted with surgeries, administered injections, and participated in birth deliveries.
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The pediatric burn unit became my primary station at Tagone Hospital.
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The orphans transformed my perspective on happiness.
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Their joy from simple gifts, like bubbles or a soccer ball, was amazing.
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It would keep them preoccupied for hours.
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This changed the threshold I had for contentment.
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These kids had nothing of this world's goods.
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Many of their parents abandoned or abused them.
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Yet, they found joy despite having so little.
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While there, I worked to improve the orphanage's self-sufficiency.
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We purchased equipment to train the older orphans in welding and practical trades.
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We constructed a chicken coop housing 150 birds, providing eggs and meat.
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This replaced their previous system of daily prayer for donated food.
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Now they had a more dependable food source.
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My time in Africa wasn't without challenges.
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Robbers stole from me twice.
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I lost my iPhone both times.
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Later, I found out I had been in very dangerous areas around Kukuyu.
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Upon returning home at 18, I began shadowing various medical specialists in the U.S.,
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I prepared for medical school applications targeting LSU or the University of Washington.
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While studying for the MCAT, Medical College Admissions Test, I had a realization from my clinical observations.
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The medical career I envisioned had significant drawbacks.
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Surgical specialization would limit me to a few procedures I'd repeat often in my career.
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I did not like the amount of paperwork that U.S. doctors had to complete for insurance and pharmaceutical companies.
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This would come with massive student debt.
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Continuing Andy's lawn care while attending medical school would be impossible.
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I decided to withdraw from the application process and pursue a different path.
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Mowing grass was all I knew.
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At 18, I founded Augusta Lawn Care.
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I paid for an evening MBA program at the university.
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I would attend from 6 p.m. to 10 p.m. for two years.
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I worked part-time as a personal trainer at Anytime Fitness in Blaine, Washington.
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Later, I bought the gym and became a franchisee.
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A few years later, Augusta Lawn Care had grown and neared $1 million in yearly revenue.
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I worked hard, putting in over 80 hours a week in the field.
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At the same time, I tried to handle all the sales tasks.
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I hired help for the office functions to support our continued expansion.
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We moved from a storage facility to a larger shop space on a one-acre parcel of land.
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Despite this growth, I had implemented no systems or procedures.
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Revenue grew, but profits stayed thin and cash reserves were low.
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Growth sucks cash.
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I focused on my role as an estimator.
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Each morning, I directed crews to their job sites and got them rolling.
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Then, during the day, I met with potential clients.
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On August 4th, 2016, everything changed.
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That morning, I visited a job site to show the crew their project.
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It was a small landscaping job.
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Install bark mulch and river rock.
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My plan was simple.
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Show the crew the job, then dump the rock on the customer's property.
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After that, return the truck to our shop.
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Finally, I would get back to estimating for the rest of the day.
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I needed to engage the PTO, the power takeoff, on our dump truck by hand because the cable connected to the cab lever had broken.
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The PTO powers the dumping mechanism for the bed.
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Anyone who knows these systems understands their risks.
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A quick YouTube search for PTO accidents shows horrific incidents.
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People often lose limbs or even their lives when caught in the spinning parts.
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I engaged the manual PTO about 20 times in the past week.
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I crawled under the 1990 Ford L7000 dump truck each time.
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I engaged the PTO like normal.
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On the way out, my hoodie got caught in the spinning PTO.
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Within a split second, my sweater and t-shirt cinched around my neck with crushing force.
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As the PTO tried to pull me in, my bicep and shoulder hit the gearbox.
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This stopped me from spinning with the shaft.
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Looking up from beneath the truck as my airways compressed, I experienced a strange calm.
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I thought to myself, so this is how it ends.
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In the next instant, my sweater and t-shirt shrided completely.
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I dropped from the PTO's grip as my clothing continued spinning in the mechanism.
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I lay on the ground, unable to speak or catch my breath.
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The crew discovered me there, winded and injured.
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They rushed me to a clinic where an ambulance transported me to the hospital.
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They thought I had broken my neck.
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That was not the case, but they took every precaution.
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The experience echoed another childhood near-death experience I had.
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At three years old, I almost drowned in a swimming pool and spent time in the hospital.
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Now, again, my family gather around my hospital bed during my recovery.
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After the accident, a painful truth emerged.
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My business had no sustainable systems.
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Everything depended on my personal involvement in sales, operation, and admin.
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Without me, Augusta Lawn Care would collapse.
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I didn't own a business.
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I owned a demanding job, a low-paying job at that.
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I recall lying in my hospital bed while I used FaceTime to guide my crew through their next project.
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This absurd situation inspired the creation of our estimate video system.
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We started recording videos during client meetings.
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This way, estimators don't need to go back to the properties with their field teams.
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With detailed job notes and video walkthroughs, crews can complete projects without help.
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Had this system existed earlier, I would have never been at that job site beneath that truck.
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I had no dependents who relied on my income, which was a relief.
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But had the accident been fatal, the business would have immediately failed.
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I'm writing this book for home service entrepreneurs in a similar situation.
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Empty bank accounts, no systems, and heavy workloads.
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Those who can't take vacations without their businesses grinding to a halt.
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Those exhausted from endless hours of work with minimal returns.
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Three weeks after leaving the hospital, I launched landscapebusinesscourse.com.
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It's a free online resource that shows the systems I use to transform Augusta Lawn Care.
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I started making YouTube videos and podcasts.
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I focused on estimate videos, pay for performance structures, and other systematic methods.
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These could replace business models that rely too much on the owner working 80 plus hour weeks.
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I created this resource after searching for a landscape business course on Google.
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I was looking for help to build a real lawn care business.
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I found some certificates and diplomas in horticulture from universities.
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Back then, the lawn care industry had little guidance on marketing, hiring, or other operational challenges.
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Even though I attended business school, it was the dump truck accident at 21 that made the disconnect clear.
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I knew about business systems, but I hadn't used those ideas in my landscaping work.
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The accident forced me to confront the fact that I had built a pathetic business.
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When I create content, I picture my 18-year-old self.
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I felt overworked and lost, receiving little in return for all the time I invested.
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I drained all my profits each off-season.
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I didn't have good strategies for creating winter work.
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I would assign my crews meaningless tasks to keep them employed.
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This meant saving almost all profits in the first nine months.
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We used this to cover losses in the final quarter.
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The first videos from the landscape business course shows the cuts on my neck.
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They are clear signs of my near-death experience from weeks before.
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After years of creating content online, I had hit a frustrating truth.
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Few people use the systems I shared.
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Viewers saw me as a content creator or a consultant.
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They didn't implement the business systems that helped me turn my business around.
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This particularly bothered me for the P4P, pay-for-performance compensation model.
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In two years, this method changed Augusta Lawn Care.
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It went from making no profit to giving me $280,000 in owner distributions.
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My personal workload got from 70 to 80 hours a week to less than two.
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I knew these systems could revolutionize other businesses, but owners weren't adopting them.
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Franchising provided the solution.
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I built a network of businesses using the same uniform and system.
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This helped me gain credibility for wider acceptance.
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The franchisees would know that we had shared values and brand.
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I wasn't an influencer to them.
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We shared the same uniform.
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I had skin in the game.
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My success was their success.
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At 23, I started the Augusta Lawn Care franchise.
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My goal was to reach 1,000 locations.
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This scale would help raise the level of professionalism in the landscape industry.
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I focused on systems like pay-for-performance, open book management, and uniform standards.
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We also offered 24-7 customer service and used integrated software solutions.
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When I was 26 years old, we had reached 100 franchise locations.
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Despite this growth, we faced significant cash constraints.
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The flat monthly fee model made it very hard to grow without large losses at the franchisor level.
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We poured money into software development and building a command center to handle admin tasks for franchisees.
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Our expansion consumed every available dollar.
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I lived in a 6x6 foot closet in our training facility.
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That is where we would train new owners and managers in Augusta Nation.
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It was a repurposed Curves women's gym about 1,200 square feet next to my Anytime Fitness location.
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This space lacked hot water, shower facilities, or a kitchen.
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For three years, I left the building, went to Anytime Fitness next door, and showered there.
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My makeshift bedroom shared a wall with the gym's deadlifting station.
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Many mornings, dropping weights would startle me awake.
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A train passed within 100 yards of my bed, six times every night.
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Its whistle and rumble became a constant soundtrack.
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Three years into franchising, signs of success appeared.
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There were over 100,000 YouTube subscribers and 100 franchise locations.
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Yet, financial stability was still out of reach.
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Augusta Lawn Care, as the franchisor, became profitable only after opening 100 locations.
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We charged no royalties.
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We did not collect a marketing fund.
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Also, franchisees could take their customers and leave the franchise without penalties.
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These owner-friendly policies aligned with our values, but they extended the time needed to achieve profitability.
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Most franchise organizations do not reach 100 locations.
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They often fizzle out during the expensive growth phase.
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By the time I was 29, Augusta Lawn Care had expanded to 200 locations.
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I started LawnCareWebDesign.com and HomeServiceWebDesign.com, which had produced over 1,000 websites.
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Our software platform, Copilot CRM, served thousands of businesses,
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We gained over 400,000 followers on social media.
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This includes YouTube, Facebook, TikTok, and Instagram.
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My YouTube channel has two unique shows.
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The Turnaround Show offers free help to struggling businesses.
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Many times, these owners have no cash, are deep in debt, and have no business systems.
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The Business Breakthrough Show supports successful companies.
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It helps them break through plateaus, expand to new areas, and grow into multi-million dollar businesses.
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I travel to these companies to provide coaching at no cost.
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It is free.
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We record the coaching and then publish the videos on social media.
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The hope is that other business owners facing the same struggles can learn.
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Throughout this book, I share examples and stories of these businesses.
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I change the names of the business owners to protect their identities, but their stories are real and showcased on my YouTube channel.
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This brings us to today.
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My near-death experience under a dump truck transformed Augusta Lawn Care and my view of home services.
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You will hear the passion in my voice because I hate to see poor business owners.
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I hate to see their pain.
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I know what it feels like.
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I know what stressing all night feels like.
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I know what struggling to make payroll feels like.
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I know the humility required to ask for help.
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I know what it's like to have an employee ask for a raise, and no, I can't afford it.
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I understand the stress of a looming lawsuit.
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I know the embarrassment caused by asking for a loan from family.
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I know what it's like to doubt your decision to go into business.
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I know what it's like for people to say you wasted talent and made the wrong decision.
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I understand working 16 hours nonstop.
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I've sacrificed friendships, and some would say I missed out on fun during my teens and 20s.
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I have committed my career to solving the root cause of these pain points.
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At the time of writing this, I do not have children.
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I recently got married.
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But I can only imagine the pain and anxiety I would have if I had dependents and my business was struggling.
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Mals to feed, tuition to fund, a family to lead, and a mortgage to pay, along with a business that is unprofitable.
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I see this many times on the turnaround show.
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It kills me every time.
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I have not experienced this kind of pain, but I'm sure it is crippling.
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In this book, I explain concepts designed to take your business to the next level.
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Home services are a notoriously unprofitable business.
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In this book, we find out why.
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The off-season.
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If the off-season cash flow is holding you back, keep reading.
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You'll discover systematized ways to boost your revenue and improve your profit.
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I have been poor.
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I have been rich.
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Being rich feels much better.
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I can give to others.
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I can think without limits.
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I can solve problems for my family and those I love.
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I can dream big.
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I do not have to be selfish.
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My cup is full and running over.
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I have an abundance to give.
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I am content.
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My goal with this book, my goal with my career, is to make home service entrepreneurs rich.
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Let's go.
1
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My family moved more than 20 times before I turned 18, but I had amazing parents and two siblings.
2
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Money was the only source of stress I saw in my family.
3
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I had an awesome childhood.
4
00:00:13.558 --> 00:00:17.501
We lost our house in the 2007-2008 housing collapse.
5
00:00:17.821 --> 00:00:22.704
With my father working as a preacher, finances were always a painful subject in our household.
6
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I wanted to build wealth.
7
00:00:25.505 --> 00:00:29.388
I thought education was my way out of living paycheck to paycheck.
8
00:00:30.088 --> 00:00:34.811
I wanted to be a surgeon, focusing on cardiac or neurological procedures.
9
00:00:35.131 --> 00:00:38.193
To speed up this journey, I arranged to start college early.
10
00:00:38.653 --> 00:00:39.674
I skipped seventh grade.
11
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I also compressed several grades at home.
12
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By 13, I was attending college classes.
13
00:00:46.038 --> 00:00:49.680
Two years earlier, my brother and I had launched Andy's Lawn Care.
14
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I was 11 years old.
15
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He was studying to become a teacher.
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Our business began with a fortunate opportunity.
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A family friend with a vacation home needed landscaping work.
18
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As payment, they contributed $1,000 towards getting our lawn care business started.
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We purchased a lawnmower, trimmer, and blower from Lowe's.
20
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In our first year, Andy's Lawn Care made $3,000 in revenue.
21
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This was a big achievement for us.
22
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Over several years, we expanded to approximately $30,000 each year.
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This income funded my education completely.
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Starting at 13, I earned enough from lawn care to pay for my tuition and expenses.
25
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This helped me graduate without any debt.
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I completed my pre-med studies at Western Washington University at 18 years old.
27
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During my final undergraduate term, I traveled to Kenya.
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I volunteered at orphanages, clinics, and hospitals in Nairobi, Kalangwari, and surrounding communities.
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As a medical volunteer in Africa, I received incredible clinical opportunities.
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I assisted with surgeries, administered injections, and participated in birth deliveries.
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The pediatric burn unit became my primary station at Tagone Hospital.
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The orphans transformed my perspective on happiness.
33
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Their joy from simple gifts, like bubbles or a soccer ball, was amazing.
34
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It would keep them preoccupied for hours.
35
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This changed the threshold I had for contentment.
36
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These kids had nothing of this world's goods.
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Many of their parents abandoned or abused them.
38
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Yet, they found joy despite having so little.
39
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While there, I worked to improve the orphanage's self-sufficiency.
40
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We purchased equipment to train the older orphans in welding and practical trades.
41
00:02:43.479 --> 00:02:47.942
We constructed a chicken coop housing 150 birds, providing eggs and meat.
42
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This replaced their previous system of daily prayer for donated food.
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Now they had a more dependable food source.
44
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My time in Africa wasn't without challenges.
45
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Robbers stole from me twice.
46
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I lost my iPhone both times.
47
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Later, I found out I had been in very dangerous areas around Kukuyu.
48
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Upon returning home at 18, I began shadowing various medical specialists in the U.S.,
49
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I prepared for medical school applications targeting LSU or the University of Washington.
50
00:03:20.659 --> 00:03:27.103
While studying for the MCAT, Medical College Admissions Test, I had a realization from my clinical observations.
51
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The medical career I envisioned had significant drawbacks.
52
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Surgical specialization would limit me to a few procedures I'd repeat often in my career.
53
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I did not like the amount of paperwork that U.S. doctors had to complete for insurance and pharmaceutical companies.
54
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This would come with massive student debt.
55
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Continuing Andy's lawn care while attending medical school would be impossible.
56
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I decided to withdraw from the application process and pursue a different path.
57
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Mowing grass was all I knew.
58
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At 18, I founded Augusta Lawn Care.
59
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I paid for an evening MBA program at the university.
60
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I would attend from 6 p.m. to 10 p.m. for two years.
61
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I worked part-time as a personal trainer at Anytime Fitness in Blaine, Washington.
62
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Later, I bought the gym and became a franchisee.
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A few years later, Augusta Lawn Care had grown and neared $1 million in yearly revenue.
64
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I worked hard, putting in over 80 hours a week in the field.
65
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At the same time, I tried to handle all the sales tasks.
66
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I hired help for the office functions to support our continued expansion.
67
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We moved from a storage facility to a larger shop space on a one-acre parcel of land.
68
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Despite this growth, I had implemented no systems or procedures.
69
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Revenue grew, but profits stayed thin and cash reserves were low.
70
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Growth sucks cash.
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I focused on my role as an estimator.
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Each morning, I directed crews to their job sites and got them rolling.
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Then, during the day, I met with potential clients.
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On August 4th, 2016, everything changed.
75
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That morning, I visited a job site to show the crew their project.
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It was a small landscaping job.
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Install bark mulch and river rock.
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My plan was simple.
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Show the crew the job, then dump the rock on the customer's property.
80
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After that, return the truck to our shop.
81
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Finally, I would get back to estimating for the rest of the day.
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I needed to engage the PTO, the power takeoff, on our dump truck by hand because the cable connected to the cab lever had broken.
83
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The PTO powers the dumping mechanism for the bed.
84
00:05:41.076 --> 00:05:44.198
Anyone who knows these systems understands their risks.
85
00:05:45.179 --> 00:05:49.321
A quick YouTube search for PTO accidents shows horrific incidents.
86
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People often lose limbs or even their lives when caught in the spinning parts.
87
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I engaged the manual PTO about 20 times in the past week.
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I crawled under the 1990 Ford L7000 dump truck each time.
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I engaged the PTO like normal.
90
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On the way out, my hoodie got caught in the spinning PTO.
91
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Within a split second, my sweater and t-shirt cinched around my neck with crushing force.
92
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As the PTO tried to pull me in, my bicep and shoulder hit the gearbox.
93
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This stopped me from spinning with the shaft.
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Looking up from beneath the truck as my airways compressed, I experienced a strange calm.
95
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I thought to myself, so this is how it ends.
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In the next instant, my sweater and t-shirt shrided completely.
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I dropped from the PTO's grip as my clothing continued spinning in the mechanism.
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I lay on the ground, unable to speak or catch my breath.
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The crew discovered me there, winded and injured.
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They rushed me to a clinic where an ambulance transported me to the hospital.
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They thought I had broken my neck.
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That was not the case, but they took every precaution.
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The experience echoed another childhood near-death experience I had.
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At three years old, I almost drowned in a swimming pool and spent time in the hospital.
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Now, again, my family gather around my hospital bed during my recovery.
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After the accident, a painful truth emerged.
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My business had no sustainable systems.
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Everything depended on my personal involvement in sales, operation, and admin.
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Without me, Augusta Lawn Care would collapse.
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I didn't own a business.
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I owned a demanding job, a low-paying job at that.
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I recall lying in my hospital bed while I used FaceTime to guide my crew through their next project.
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This absurd situation inspired the creation of our estimate video system.
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We started recording videos during client meetings.
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This way, estimators don't need to go back to the properties with their field teams.
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With detailed job notes and video walkthroughs, crews can complete projects without help.
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Had this system existed earlier, I would have never been at that job site beneath that truck.
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I had no dependents who relied on my income, which was a relief.
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But had the accident been fatal, the business would have immediately failed.
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I'm writing this book for home service entrepreneurs in a similar situation.
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Empty bank accounts, no systems, and heavy workloads.
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Those who can't take vacations without their businesses grinding to a halt.
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Those exhausted from endless hours of work with minimal returns.
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Three weeks after leaving the hospital, I launched landscapebusinesscourse.com.
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It's a free online resource that shows the systems I use to transform Augusta Lawn Care.
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I started making YouTube videos and podcasts.
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I focused on estimate videos, pay for performance structures, and other systematic methods.
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These could replace business models that rely too much on the owner working 80 plus hour weeks.
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I created this resource after searching for a landscape business course on Google.
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I was looking for help to build a real lawn care business.
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I found some certificates and diplomas in horticulture from universities.
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Back then, the lawn care industry had little guidance on marketing, hiring, or other operational challenges.
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Even though I attended business school, it was the dump truck accident at 21 that made the disconnect clear.
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I knew about business systems, but I hadn't used those ideas in my landscaping work.
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The accident forced me to confront the fact that I had built a pathetic business.
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When I create content, I picture my 18-year-old self.
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I felt overworked and lost, receiving little in return for all the time I invested.
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I drained all my profits each off-season.
139
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I didn't have good strategies for creating winter work.
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I would assign my crews meaningless tasks to keep them employed.
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This meant saving almost all profits in the first nine months.
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We used this to cover losses in the final quarter.
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00:10:05.934 --> 00:10:10.175
The first videos from the landscape business course shows the cuts on my neck.
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They are clear signs of my near-death experience from weeks before.
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After years of creating content online, I had hit a frustrating truth.
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Few people use the systems I shared.
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Viewers saw me as a content creator or a consultant.
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They didn't implement the business systems that helped me turn my business around.
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This particularly bothered me for the P4P, pay-for-performance compensation model.
150
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In two years, this method changed Augusta Lawn Care.
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It went from making no profit to giving me $280,000 in owner distributions.
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My personal workload got from 70 to 80 hours a week to less than two.
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I knew these systems could revolutionize other businesses, but owners weren't adopting them.
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Franchising provided the solution.
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I built a network of businesses using the same uniform and system.
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This helped me gain credibility for wider acceptance.
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The franchisees would know that we had shared values and brand.
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I wasn't an influencer to them.
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We shared the same uniform.
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I had skin in the game.
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My success was their success.
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At 23, I started the Augusta Lawn Care franchise.
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My goal was to reach 1,000 locations.
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This scale would help raise the level of professionalism in the landscape industry.
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I focused on systems like pay-for-performance, open book management, and uniform standards.
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We also offered 24-7 customer service and used integrated software solutions.
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When I was 26 years old, we had reached 100 franchise locations.
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Despite this growth, we faced significant cash constraints.
169
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The flat monthly fee model made it very hard to grow without large losses at the franchisor level.
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We poured money into software development and building a command center to handle admin tasks for franchisees.
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Our expansion consumed every available dollar.
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I lived in a 6x6 foot closet in our training facility.
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That is where we would train new owners and managers in Augusta Nation.
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00:12:26.530 --> 00:12:32.913
It was a repurposed Curves women's gym about 1,200 square feet next to my Anytime Fitness location.
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This space lacked hot water, shower facilities, or a kitchen.
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For three years, I left the building, went to Anytime Fitness next door, and showered there.
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My makeshift bedroom shared a wall with the gym's deadlifting station.
178
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Many mornings, dropping weights would startle me awake.
179
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A train passed within 100 yards of my bed, six times every night.
180
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Its whistle and rumble became a constant soundtrack.
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Three years into franchising, signs of success appeared.
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There were over 100,000 YouTube subscribers and 100 franchise locations.
183
00:13:10.645 --> 00:13:13.547
Yet, financial stability was still out of reach.
184
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Augusta Lawn Care, as the franchisor, became profitable only after opening 100 locations.
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We charged no royalties.
186
00:13:22.632 --> 00:13:24.113
We did not collect a marketing fund.
187
00:13:24.834 --> 00:13:29.036
Also, franchisees could take their customers and leave the franchise without penalties.
188
00:13:30.017 --> 00:13:36.821
These owner-friendly policies aligned with our values, but they extended the time needed to achieve profitability.
189
00:13:37.637 --> 00:13:41.339
Most franchise organizations do not reach 100 locations.
190
00:13:42.039 --> 00:13:45.561
They often fizzle out during the expensive growth phase.
191
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By the time I was 29, Augusta Lawn Care had expanded to 200 locations.
192
00:13:52.205 --> 00:13:59.669
I started LawnCareWebDesign.com and HomeServiceWebDesign.com, which had produced over 1,000 websites.
193
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Our software platform, Copilot CRM, served thousands of businesses,
194
00:14:06.132 --> 00:14:08.995
We gained over 400,000 followers on social media.
195
00:14:09.355 --> 00:14:12.858
This includes YouTube, Facebook, TikTok, and Instagram.
196
00:14:13.598 --> 00:14:15.800
My YouTube channel has two unique shows.
197
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The Turnaround Show offers free help to struggling businesses.
198
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Many times, these owners have no cash, are deep in debt, and have no business systems.
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00:14:27.190 --> 00:14:30.413
The Business Breakthrough Show supports successful companies.
200
00:14:31.033 --> 00:14:36.978
It helps them break through plateaus, expand to new areas, and grow into multi-million dollar businesses.
201
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I travel to these companies to provide coaching at no cost.
202
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It is free.
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We record the coaching and then publish the videos on social media.
204
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The hope is that other business owners facing the same struggles can learn.
205
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Throughout this book, I share examples and stories of these businesses.
206
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I change the names of the business owners to protect their identities, but their stories are real and showcased on my YouTube channel.
207
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This brings us to today.
208
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My near-death experience under a dump truck transformed Augusta Lawn Care and my view of home services.
209
00:15:12.017 --> 00:15:16.361
You will hear the passion in my voice because I hate to see poor business owners.
210
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I hate to see their pain.
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I know what it feels like.
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I know what stressing all night feels like.
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I know what struggling to make payroll feels like.
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I know the humility required to ask for help.
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I know what it's like to have an employee ask for a raise, and no, I can't afford it.
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I understand the stress of a looming lawsuit.
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I know the embarrassment caused by asking for a loan from family.
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I know what it's like to doubt your decision to go into business.
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I know what it's like for people to say you wasted talent and made the wrong decision.
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I understand working 16 hours nonstop.
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I've sacrificed friendships, and some would say I missed out on fun during my teens and 20s.
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I have committed my career to solving the root cause of these pain points.
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At the time of writing this, I do not have children.
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I recently got married.
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But I can only imagine the pain and anxiety I would have if I had dependents and my business was struggling.
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Mals to feed, tuition to fund, a family to lead, and a mortgage to pay, along with a business that is unprofitable.
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I see this many times on the turnaround show.
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It kills me every time.
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I have not experienced this kind of pain, but I'm sure it is crippling.
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In this book, I explain concepts designed to take your business to the next level.
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Home services are a notoriously unprofitable business.
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In this book, we find out why.
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The off-season.
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If the off-season cash flow is holding you back, keep reading.
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You'll discover systematized ways to boost your revenue and improve your profit.
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I have been poor.
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I have been rich.
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Being rich feels much better.
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I can give to others.
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I can think without limits.
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I can solve problems for my family and those I love.
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I can dream big.
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I do not have to be selfish.
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My cup is full and running over.
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I have an abundance to give.
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I am content.
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My goal with this book, my goal with my career, is to make home service entrepreneurs rich.
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Let's go.
