#246 - How I made $5k a week from my dead instagram account

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sometimes this can give
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you a gut reaction of like,
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Oh, I don't want to do what
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everyone else is doing, but
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if you notice that quite
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a few people are doing
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this strategy and seems to
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be working well for them.
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That's usually a good
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place to start because
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it lets you get those
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first runs on the board.
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Let's you start to
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see for yourself what
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doesn't doesn't work.
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And then within that
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framework, you can start
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to experiment and start to
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add your own twist on it.
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I was in Instagram jail.
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The algorithm
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freaking hated me.
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I even tried starting
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a whole new account and
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nothing would budge.
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But you know what?
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Once I figured this one
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thing out in one week, in
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fact, with one post, I went
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from complete dead account
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to an account that
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is printing money.
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And today I'm going
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to show you how to
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make that change too.
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Hey, Hey, everybody.
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It is Kate here from
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Hello Funnels and
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welcome back to the
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Doing It Online podcast.
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Now, today we are talking
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about probably one of
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my least favorite topics
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and that is social media.
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And the reason is one of
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my least favorite topics
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is because for years,
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I found social media
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to be a
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total waste of time.
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It's been in the.
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Have to do it kind of
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bucket, but we could
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really see no clear ROI.
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we were being seen by
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zero new people and
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there's people we were
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being seen by the people
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who already followed us.
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That number was
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getting so high.
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Smaller and smaller
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and smaller.
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Our engagement
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was on existent.
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Like we've got an account
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that's been sitting
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at about 24 and a half
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thousand followers, and
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we've been on that same
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follower number for again,
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for years, and obviously
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people come in, people
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drop off, but we've just
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been staying on the exact
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same number, but the
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engagement has been getting
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less and less with every
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single algorithm update.
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And I was so frustrated.
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I'm like, what
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is the point?
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We're still spending
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hours and hours every week
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feeding the social media
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beast, and the return is
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getting less and less.
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So last year, start of
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last year, I had a bit
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of a, like, we're going
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to give this one last
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shot kind of moment.
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it wasn't the one last
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shot, by the way, I did
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give it the last shot.
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One more shot after that,
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but I was like, okay, well,
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everyone's saying you need
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to create a new account
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and new accounts are going
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to get more traction.
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And we tried that.
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We did definitely see
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some good promise,
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but not enough.
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Like we still fundamentally
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something was still wrong
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with the way that we
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were doing things.
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And so by about September,
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October last year,
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I decided I'm having
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my next, last shot.
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I think I'll have last
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shots until I die.
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I was like, all
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right, I'm gonna try,
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we're gonna try to do
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something very different.
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We're gonna try
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and mix it all up.
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And do you know what, with
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just like one post, I just
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had this kind of feeling.
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I'm like, I'm just
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gonna try and do this.
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And I did this one post
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and it was bananas.
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there's a massive
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spike in engagement.
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And then ever since then,
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using that same posting
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strategy, which I'm gonna
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talk to you about today.
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Our engagement has gone
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through the roof, like
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pretty much, I mean,
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obviously not every
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post is a winner guys.
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And it never will be some
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get hundreds of comments
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and likes and others
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get like 30 or 40, but
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That used to be our max,
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and now it's our low.
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So that's what
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I'm talking about.
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Like that's the big shift.
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And the other thing,
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which is amazing is
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we're now getting about
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a 50, 50 of our reach.
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Being people who aren't
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actually following the
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account and people who are,
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and that is a massive shift
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because before, social
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media on the points
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of social media to try
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and get in front of
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new audiences, right?
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Not just to be showing
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stuff to the people who
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are already following
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you already on your list
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already on your podcast.
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I mean, I obviously love
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you guys, but you know.
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Social media is supposed
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to be helping you to
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reach more people.
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And it just wasn't.
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And now we are, and
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that is really exciting.
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Still a long way to go.
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So a few things we're
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figuring out, but just
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making this one shift, like
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seriously, with one post,
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we changed everything.
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And then we've just
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kind of repeated that
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formula going forward.
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And it's.
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still working like
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three months later.
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So I want to break that
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down for you today.
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The things that really
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changed and shifted
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with that post and how
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you can now take it
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and implement it into
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your business as well.
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Okay guys.
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So there was three key
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things which really
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shifted with that post,
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that post, that, you
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know, changed at all.
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Um, the very first thing
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was, I didn't have the
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right mindset and, you
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know, I think it was
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fair enough to have a
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bit of a negative mindset
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about social media, but
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because I couldn't see
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the ROI because, you know,
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the stuff we were doing
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wasn't giving us results.
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It went lower and lower and
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lower down on my priority
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list, which meant that the
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time I was putting into it.
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the brain space, the
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fresh ideas, like none of
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that was going to social.
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It was very much
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an afterthought.
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It was like, Oh, I've
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got to do this thing too.
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And I think that
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energy showed.
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So it was a really,
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um, you know, big
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difference where I now
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actually prioritize it.
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And it's now, cause I'm one
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of those people who likes
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to structure out their week
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and have blocks of time.
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When I know that, like,
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this is what I'm going to
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have the most creativity.
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And I put my most
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important tasks in
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those blocks of time.
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And I now have put the
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social media content into
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one of those blocks, rather
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than it being into that.
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Oh, let's just squeeze
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that enough to some
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meetings when I can't
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really be bothered
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doing anything else.
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So that was really
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huge, but you can't
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just flip that, right?
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Like you can't just say
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when all evidence is
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showing you something,
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the opposite that,
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Oh, I'm going to
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start treating this.
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Like it's important for me.
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It was the fact that the
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change happened, that we
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did that one post that
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was made us a bunch of
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sales really quickly.
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That made me be able to.
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Like actually believe
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this is now something
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that's worthwhile.
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And because I now know
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that each post I do.
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And again, it's on a
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scale depending on how
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well the post goes.
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But because I now know
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when I follow our formula
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and I do the right kind
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of post that we're going
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to make revenue from it.
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It is now a money making
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activity or a revenue
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generating activity.
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And those are always
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going to be top priority.
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Like that just feels
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like something that's
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more important versus
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something that it's
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like, We're just making
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our feed look pretty,
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you know, we're just,
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we're just creating this
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content that like three
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people are going to see.
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Now it's like, well, first
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of all, lots of people are
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saying it we're getting,
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our reach has gone so much
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higher, but also it is now
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directly linked to sales.
298
00:06:26,912 --> 00:06:28,692
So that mindset shift
299
00:06:28,812 --> 00:06:30,492
was really important.
300
00:06:30,742 --> 00:06:31,522
But, you know, as I
301
00:06:31,522 --> 00:06:32,452
said, I had to sort of
302
00:06:32,452 --> 00:06:34,242
prove it to myself first.
303
00:06:34,292 --> 00:06:35,782
So the next few steps,
304
00:06:35,802 --> 00:06:37,422
which is how we did it,
305
00:06:37,552 --> 00:06:39,402
how we set it up, that is
306
00:06:39,402 --> 00:06:40,422
what gave me the proof.
307
00:06:40,532 --> 00:06:41,132
And the mindset
308
00:06:41,132 --> 00:06:41,762
shift just kind of.
309
00:06:42,037 --> 00:06:42,787
Happened on its own.
310
00:06:43,577 --> 00:06:46,507
So number two was
311
00:06:46,657 --> 00:06:47,437
I switched the
312
00:06:47,437 --> 00:06:48,697
types of offers
313
00:06:48,997 --> 00:06:49,867
that I was promoting.
314
00:06:49,870 --> 00:06:51,727
So I really sat down.
315
00:06:51,727 --> 00:06:52,357
I'm a big believer of
316
00:06:52,357 --> 00:06:53,317
doing this, no matter
317
00:06:53,647 --> 00:06:54,547
when you're listening
318
00:06:54,547 --> 00:06:56,257
to this, what type of
319
00:06:56,257 --> 00:06:57,397
strategy you're looking at,
320
00:06:57,397 --> 00:06:59,437
I'm a big believer in
321
00:06:59,497 --> 00:07:00,847
letting the market do the
322
00:07:00,847 --> 00:07:02,167
market research for you.
323
00:07:02,437 --> 00:07:04,447
So if you sit down
324
00:07:04,507 --> 00:07:05,677
and you're like, all
325
00:07:05,677 --> 00:07:06,517
right, I wanna figure.
326
00:07:06,757 --> 00:07:07,937
Whatever this thing is
327
00:07:08,057 --> 00:07:09,817
out, the first place I
328
00:07:09,817 --> 00:07:11,107
would start, the first
329
00:07:11,107 --> 00:07:12,677
strategy I would use
330
00:07:13,047 --> 00:07:15,167
is always what seems to
331
00:07:15,177 --> 00:07:16,437
be popular right now.
332
00:07:16,867 --> 00:07:17,727
And then I know that
333
00:07:17,727 --> 00:07:18,377
sometimes this can give
334
00:07:18,377 --> 00:07:19,077
you a gut reaction of
335
00:07:19,077 --> 00:07:19,827
like, Oh, I don't want
336
00:07:19,827 --> 00:07:20,557
to do what everyone else
337
00:07:20,557 --> 00:07:21,727
is doing, but you know
338
00:07:21,737 --> 00:07:23,117
what, there is a reason
339
00:07:23,117 --> 00:07:24,047
everyone else is doing it.
340
00:07:24,047 --> 00:07:24,637
And that's probably
341
00:07:24,637 --> 00:07:25,877
because it works.
342
00:07:25,927 --> 00:07:27,237
Now we can't always know.
343
00:07:27,597 --> 00:07:28,387
that something works
344
00:07:28,397 --> 00:07:29,177
or doesn't work.
345
00:07:29,407 --> 00:07:30,687
So usually if you see like
346
00:07:30,687 --> 00:07:31,757
something that's new and
347
00:07:31,757 --> 00:07:32,907
shiny and only one person
348
00:07:32,907 --> 00:07:33,707
is doing it, you might
349
00:07:33,707 --> 00:07:35,027
be like, Oh, hang on.
350
00:07:35,047 --> 00:07:35,747
That's a bit cool.
351
00:07:35,747 --> 00:07:36,147
I might want to
352
00:07:36,177 --> 00:07:37,307
try that myself.
353
00:07:37,707 --> 00:07:38,627
Those ones I would
354
00:07:38,627 --> 00:07:39,377
pump the brakes on.
355
00:07:39,410 --> 00:07:40,367
I'll keep an eye on.
356
00:07:40,397 --> 00:07:41,197
Cause again, they can
357
00:07:41,197 --> 00:07:42,067
be testing something.
358
00:07:42,127 --> 00:07:42,837
We don't know if it's
359
00:07:42,837 --> 00:07:43,977
effective, but if you
360
00:07:43,977 --> 00:07:44,947
notice that quite a
361
00:07:44,947 --> 00:07:46,127
few people are doing
362
00:07:46,127 --> 00:07:47,527
this strategy and that
363
00:07:47,527 --> 00:07:48,767
they seem to from all
364
00:07:48,767 --> 00:07:49,897
the other evidence of
365
00:07:50,077 --> 00:07:50,837
what you're watching
366
00:07:50,837 --> 00:07:52,017
them do, it seems to be
367
00:07:52,017 --> 00:07:53,127
working well for them.
368
00:07:53,450 --> 00:07:54,927
That's usually a good
369
00:07:55,037 --> 00:07:57,082
place to start because
370
00:07:57,092 --> 00:07:58,372
it lets you get those
371
00:07:58,382 --> 00:07:59,562
first runs on the board.
372
00:07:59,772 --> 00:08:00,512
Let's you start to
373
00:08:00,512 --> 00:08:01,882
see for yourself what
374
00:08:01,902 --> 00:08:03,002
doesn't doesn't work.
375
00:08:03,042 --> 00:08:04,092
And then within that
376
00:08:04,092 --> 00:08:05,492
framework, you can start
377
00:08:05,492 --> 00:08:06,942
to experiment and start to
378
00:08:06,992 --> 00:08:08,692
add your own twist on it.
379
00:08:08,852 --> 00:08:09,992
This is how I do
380
00:08:10,162 --> 00:08:11,572
everything, any strategy,
381
00:08:11,592 --> 00:08:12,792
whether it's email
382
00:08:12,852 --> 00:08:14,462
funnels and yes, social.
383
00:08:14,462 --> 00:08:16,092
So I decided to apply
384
00:08:16,092 --> 00:08:18,412
that same kind of lens.
385
00:08:18,687 --> 00:08:19,927
To our social, I went and
386
00:08:19,927 --> 00:08:21,947
looks at what is working?
387
00:08:21,947 --> 00:08:23,867
What is clearly working
388
00:08:23,867 --> 00:08:24,767
for other people?
389
00:08:25,167 --> 00:08:25,797
And yeah, there was a
390
00:08:25,797 --> 00:08:27,547
bunch of like, let's do
391
00:08:27,547 --> 00:08:28,867
this goofy thing to a
392
00:08:28,877 --> 00:08:29,937
husband and, you know,
393
00:08:29,987 --> 00:08:30,967
get a bunch of views.
394
00:08:30,967 --> 00:08:31,417
I'm like, yeah, I'm
395
00:08:31,427 --> 00:08:31,917
pretty sure there's
396
00:08:31,917 --> 00:08:32,607
people watching that
397
00:08:32,807 --> 00:08:34,257
and not my ideal client.
398
00:08:34,597 --> 00:08:35,687
I was like, what is working
399
00:08:35,687 --> 00:08:37,497
for the people who are
400
00:08:37,687 --> 00:08:39,007
attracting more customers?
401
00:08:39,007 --> 00:08:39,557
Cause that's what
402
00:08:39,557 --> 00:08:40,427
I'm interested in.
403
00:08:40,597 --> 00:08:41,117
I don't care
404
00:08:41,117 --> 00:08:42,367
about going viral.
405
00:08:42,707 --> 00:08:44,287
I don't want a million
406
00:08:44,287 --> 00:08:44,342
people watching me.
407
00:08:44,492 --> 00:08:45,662
You know, teenagers
408
00:08:45,682 --> 00:08:46,832
watching my video who've
409
00:08:46,832 --> 00:08:47,852
got, you know, very
410
00:08:47,852 --> 00:08:49,522
little, um, chance or
411
00:08:49,562 --> 00:08:50,532
interest in what it
412
00:08:50,542 --> 00:08:51,272
is that I'm actually
413
00:08:51,272 --> 00:08:52,152
helping people with.
414
00:08:52,552 --> 00:08:54,042
So I went and had a look
415
00:08:54,042 --> 00:08:54,922
at, you know, what were
416
00:08:54,922 --> 00:08:56,772
people within my niche who
417
00:08:56,772 --> 00:08:57,882
were clearly killing it?
418
00:08:58,312 --> 00:08:59,302
What were they doing?
419
00:08:59,452 --> 00:09:01,382
What was being repeated?
420
00:09:01,572 --> 00:09:02,442
Cause anything that's being
421
00:09:02,442 --> 00:09:03,942
repeated, obviously they
422
00:09:03,942 --> 00:09:05,302
have deemed it to work.
423
00:09:05,552 --> 00:09:06,292
And I noticed that there
424
00:09:06,292 --> 00:09:07,932
was a couple of things.
425
00:09:08,202 --> 00:09:09,062
So the first thing was
426
00:09:09,132 --> 00:09:10,232
the types of products
427
00:09:10,232 --> 00:09:11,302
that were being promoted.
428
00:09:12,032 --> 00:09:12,962
I wasn't seeing a whole
429
00:09:12,962 --> 00:09:13,992
lot of repetition going
430
00:09:13,992 --> 00:09:15,462
on of people talking
431
00:09:15,482 --> 00:09:16,762
about their bigger,
432
00:09:17,032 --> 00:09:18,222
higher ticket items.
433
00:09:18,472 --> 00:09:18,992
There's a, there's a
434
00:09:18,992 --> 00:09:19,912
different strategy.
435
00:09:19,912 --> 00:09:21,112
I'm not saying that you
436
00:09:21,152 --> 00:09:22,532
can't and that we won't
437
00:09:22,622 --> 00:09:23,982
be promoting our main
438
00:09:23,982 --> 00:09:25,392
signature product using
439
00:09:25,392 --> 00:09:26,702
social media, but it
440
00:09:26,712 --> 00:09:28,352
wasn't the, wasn't what
441
00:09:28,352 --> 00:09:29,312
people were leading with.
442
00:09:29,492 --> 00:09:30,702
It didn't seem like any
443
00:09:30,702 --> 00:09:31,702
post where someone was
444
00:09:31,702 --> 00:09:33,207
sharing their You know,
445
00:09:33,237 --> 00:09:34,537
their signature course or
446
00:09:34,537 --> 00:09:35,517
their coaching program.
447
00:09:35,787 --> 00:09:37,737
They usually got very,
448
00:09:37,757 --> 00:09:39,467
very low engagement
449
00:09:39,777 --> 00:09:41,637
shares, likes comments.
450
00:09:41,907 --> 00:09:42,947
And that was really not
451
00:09:42,947 --> 00:09:43,537
what I was looking for.
452
00:09:43,537 --> 00:09:45,317
I'm like, what is a
453
00:09:45,317 --> 00:09:46,447
way that people are
454
00:09:46,447 --> 00:09:47,547
promoting the products
455
00:09:47,767 --> 00:09:49,067
and still getting.
456
00:09:49,287 --> 00:09:50,397
Crazy results and
457
00:09:50,397 --> 00:09:51,087
still, and people are
458
00:09:51,087 --> 00:09:52,587
obviously loving how
459
00:09:52,587 --> 00:09:53,507
they are promoting that.
460
00:09:53,937 --> 00:09:54,967
And I noticed that
461
00:09:54,967 --> 00:09:55,447
there was a certain
462
00:09:55,447 --> 00:09:56,797
type of product that
463
00:09:56,807 --> 00:09:58,007
was working really well.
464
00:09:58,007 --> 00:09:59,617
And those types of products
465
00:09:59,697 --> 00:10:00,507
were the types of product.
466
00:10:00,507 --> 00:10:01,107
When you think about
467
00:10:01,107 --> 00:10:01,747
it, that just made
468
00:10:01,747 --> 00:10:03,837
sense for this platform.
469
00:10:04,157 --> 00:10:05,087
They were bite sized
470
00:10:05,117 --> 00:10:06,557
products because everything
471
00:10:06,557 --> 00:10:08,057
on social media is bite
472
00:10:08,057 --> 00:10:09,487
sized, it's snackable,
473
00:10:09,727 --> 00:10:10,967
it's short, it's specific.
474
00:10:11,000 --> 00:10:12,398
there's nothing that needs
475
00:10:12,398 --> 00:10:13,548
a whole lot of explaining.
476
00:10:13,568 --> 00:10:14,168
You've got someone's
477
00:10:14,168 --> 00:10:15,628
attention for 15 seconds.
478
00:10:15,803 --> 00:10:16,633
If that, they may have
479
00:10:16,633 --> 00:10:17,643
clicked away in the
480
00:10:17,653 --> 00:10:18,493
first two or three.
481
00:10:19,053 --> 00:10:20,573
So it makes sense that
482
00:10:20,573 --> 00:10:21,553
whatever it is you were
483
00:10:21,553 --> 00:10:23,003
talking about needs to
484
00:10:23,053 --> 00:10:24,993
also be bite size, needs to
485
00:10:25,053 --> 00:10:26,713
also be a mini commitment,
486
00:10:26,923 --> 00:10:28,763
a small specific thing.
487
00:10:29,113 --> 00:10:30,203
So we made that twist.
488
00:10:30,403 --> 00:10:31,613
We went and looked at
489
00:10:31,613 --> 00:10:32,363
our products and you.
490
00:10:32,683 --> 00:10:33,913
I've been, as I said, been
491
00:10:33,913 --> 00:10:34,803
doing this for a long time
492
00:10:34,833 --> 00:10:36,553
now, guys, we had a lot of
493
00:10:36,553 --> 00:10:37,983
things in the archive and
494
00:10:37,983 --> 00:10:39,413
I pulled out a couple of
495
00:10:39,413 --> 00:10:41,343
products that were the most
496
00:10:42,093 --> 00:10:44,653
short, specific, timely,
497
00:10:44,993 --> 00:10:46,213
and that's what we started
498
00:10:46,213 --> 00:10:47,553
creating our content
499
00:10:47,553 --> 00:10:48,517
around things that were
500
00:10:48,517 --> 00:10:49,697
related to those really
501
00:10:49,707 --> 00:10:51,527
small snackable offers.
502
00:10:51,947 --> 00:10:53,477
And that was a really,
503
00:10:53,537 --> 00:10:54,417
really big difference.
504
00:10:55,097 --> 00:10:56,147
The third thing that
505
00:10:56,147 --> 00:10:57,217
we did, and this was
506
00:10:57,217 --> 00:10:58,237
important because we tried
507
00:10:58,237 --> 00:10:59,537
again in the past, I have
508
00:10:59,547 --> 00:11:01,387
promoted, um, different
509
00:11:01,387 --> 00:11:02,707
things before using
510
00:11:02,707 --> 00:11:03,897
Instagram, things with all
511
00:11:03,897 --> 00:11:04,787
different price points.
512
00:11:05,217 --> 00:11:06,337
And even, you know, had
513
00:11:06,607 --> 00:11:07,497
a few things set up with
514
00:11:07,497 --> 00:11:08,977
many chat in the past as
515
00:11:08,977 --> 00:11:10,237
well, where you might send
516
00:11:10,237 --> 00:11:11,487
people a link to an opt
517
00:11:11,487 --> 00:11:12,297
in or things like that.
518
00:11:12,337 --> 00:11:13,917
And it was still
519
00:11:14,097 --> 00:11:15,747
not enough.
520
00:11:15,747 --> 00:11:16,747
Like it's still, you got,
521
00:11:16,747 --> 00:11:17,632
you know, A little bit of
522
00:11:17,632 --> 00:11:19,252
traction a little bit here
523
00:11:19,252 --> 00:11:20,542
and there, but nothing
524
00:11:20,542 --> 00:11:21,642
like the flight of sails
525
00:11:21,652 --> 00:11:22,772
that we've seen since we
526
00:11:22,792 --> 00:11:24,532
added in this third piece.
527
00:11:24,772 --> 00:11:26,772
And the third piece is
528
00:11:26,822 --> 00:11:27,452
we started to
529
00:11:27,452 --> 00:11:28,472
stack the funnels.
530
00:11:28,862 --> 00:11:30,832
So I would call what
531
00:11:30,832 --> 00:11:31,952
happens in many chat
532
00:11:31,982 --> 00:11:33,032
that automation there.
533
00:11:33,392 --> 00:11:34,032
I would call that
534
00:11:34,032 --> 00:11:34,842
your first funnel.
535
00:11:35,162 --> 00:11:36,312
Now, we actually then.
536
00:11:36,542 --> 00:11:38,262
Stack a second funnel
537
00:11:38,302 --> 00:11:39,302
inside many chat.
538
00:11:39,502 --> 00:11:40,612
And then we stack a
539
00:11:41,092 --> 00:11:42,532
third funnel inside
540
00:11:42,572 --> 00:11:43,522
our email system.
541
00:11:43,812 --> 00:11:44,982
All of these super
542
00:11:45,012 --> 00:11:45,842
easy to set up.
543
00:11:45,892 --> 00:11:47,712
I would say for each
544
00:11:47,732 --> 00:11:48,952
individual product, the
545
00:11:48,952 --> 00:11:50,352
entire end to end, like
546
00:11:50,412 --> 00:11:51,502
two funnels in many chat,
547
00:11:51,732 --> 00:11:53,332
and then the one in email
548
00:11:54,002 --> 00:11:55,512
probably took an afternoon.
549
00:11:55,772 --> 00:11:56,802
If we had to create a sales
550
00:11:56,802 --> 00:11:57,982
page, if we already had
551
00:11:57,982 --> 00:11:59,352
a sales page, it probably
552
00:11:59,352 --> 00:12:00,602
took like 45 minutes.
553
00:12:00,912 --> 00:12:02,332
Tops, like really easy.
554
00:12:02,342 --> 00:12:03,912
Like we've got chat GPT
555
00:12:03,912 --> 00:12:04,822
prompts and stuff that
556
00:12:04,822 --> 00:12:05,712
we give all our clients.
557
00:12:05,752 --> 00:12:07,282
If you are in our
558
00:12:07,312 --> 00:12:08,442
equals empire program
559
00:12:08,462 --> 00:12:09,582
or InstaATM program,
560
00:12:09,602 --> 00:12:10,192
like you've got access
561
00:12:10,192 --> 00:12:11,032
to all this guys, you
562
00:12:11,032 --> 00:12:12,282
can get it done so fast.
563
00:12:12,282 --> 00:12:13,022
If you haven't already,
564
00:12:13,292 --> 00:12:14,332
I urge you to, it is
565
00:12:14,522 --> 00:12:15,472
such a game changer.
566
00:12:16,042 --> 00:12:17,862
So that was the
567
00:12:17,862 --> 00:12:18,562
first three things.
568
00:12:19,087 --> 00:12:20,057
Change the mindset.
569
00:12:20,391 --> 00:12:21,481
And I said, the mindset
570
00:12:21,481 --> 00:12:22,441
kind of changed itself
571
00:12:22,441 --> 00:12:23,451
when we realized how much
572
00:12:23,451 --> 00:12:24,481
money we were able to make,
573
00:12:24,803 --> 00:12:26,443
switch the types of offers.
574
00:12:26,513 --> 00:12:27,463
So switch from things
575
00:12:27,473 --> 00:12:29,313
that were big, heavy, need
576
00:12:29,313 --> 00:12:30,293
a lot of explaining to
577
00:12:30,293 --> 00:12:31,013
things that were short,
578
00:12:31,043 --> 00:12:32,443
specific and snackable.
579
00:12:32,883 --> 00:12:33,989
And then three, we
580
00:12:33,989 --> 00:12:35,159
stacked our funnels.
581
00:12:35,195 --> 00:12:36,095
So we actually created
582
00:12:36,175 --> 00:12:37,265
three funnels that
583
00:12:37,265 --> 00:12:38,215
went behind our
584
00:12:38,215 --> 00:12:39,225
pieces of content.
585
00:12:39,405 --> 00:12:40,685
So the last thing, the
586
00:12:40,685 --> 00:12:41,385
thing that kind of kicked
587
00:12:41,385 --> 00:12:42,065
it all off, the thing that
588
00:12:42,065 --> 00:12:42,905
like none of this would,
589
00:12:43,215 --> 00:12:44,335
you know, do anything
590
00:12:44,345 --> 00:12:46,013
if it wasn't for was we
591
00:12:46,113 --> 00:12:47,435
changed the types of posts
592
00:12:47,485 --> 00:12:48,525
that we were creating.
593
00:12:48,895 --> 00:12:49,105
So.
594
00:12:49,695 --> 00:12:50,725
We figured out, as I said,
595
00:12:50,735 --> 00:12:53,155
through that process of
596
00:12:53,415 --> 00:12:54,755
researching and studying
597
00:12:54,765 --> 00:12:55,588
and seeing what works
598
00:12:55,588 --> 00:12:56,345
and also a little bit
599
00:12:56,345 --> 00:12:57,275
of trial and error.
600
00:12:57,685 --> 00:12:58,585
But I will say the very
601
00:12:58,585 --> 00:12:59,555
first one we did was
602
00:12:59,555 --> 00:13:01,005
like went bananas and
603
00:13:01,005 --> 00:13:01,845
was probably like the
604
00:13:01,845 --> 00:13:03,215
best post we've ever
605
00:13:04,145 --> 00:13:06,395
done, but you identified
606
00:13:06,905 --> 00:13:07,875
what was working.
607
00:13:07,915 --> 00:13:08,855
And I noticed again,
608
00:13:08,855 --> 00:13:09,435
that there was a bit of
609
00:13:09,435 --> 00:13:10,785
a trend that there were
610
00:13:10,905 --> 00:13:12,701
three types of content
611
00:13:13,021 --> 00:13:14,241
that people were doing
612
00:13:14,511 --> 00:13:15,401
over and over again.
613
00:13:16,251 --> 00:13:18,151
And these 3 types were,
614
00:13:18,161 --> 00:13:19,031
as I said, inside our
615
00:13:19,061 --> 00:13:20,831
InstaATM program, we
616
00:13:20,831 --> 00:13:21,961
go through all of this.
617
00:13:21,961 --> 00:13:22,441
We break down
618
00:13:22,471 --> 00:13:23,101
each of the types.
619
00:13:23,311 --> 00:13:23,821
We give you a bunch
620
00:13:23,821 --> 00:13:25,421
of examples, um, and
621
00:13:25,421 --> 00:13:26,171
we show you how to
622
00:13:26,181 --> 00:13:27,321
like, start to do them.
623
00:13:27,321 --> 00:13:28,101
So you can literally go
624
00:13:28,101 --> 00:13:28,951
and do one of these posts,
625
00:13:28,951 --> 00:13:30,311
like now, if you wanted
626
00:13:30,311 --> 00:13:32,011
to, um, the link is below
627
00:13:32,011 --> 00:13:32,671
if you want to go check
628
00:13:32,671 --> 00:13:33,988
it out, but 3 types of
629
00:13:33,988 --> 00:13:34,778
posts were, it was number 1
630
00:13:38,313 --> 00:13:38,843
So this is something
631
00:13:38,843 --> 00:13:39,663
that helps people to
632
00:13:39,663 --> 00:13:40,763
see that whatever your
633
00:13:40,773 --> 00:13:42,213
big promise is, that
634
00:13:42,213 --> 00:13:43,093
it's actually possible.
635
00:13:43,182 --> 00:13:43,702
rather than saying, I'm
636
00:13:43,702 --> 00:13:44,182
going to help you make
637
00:13:44,182 --> 00:13:45,072
a million dollars, it's
638
00:13:45,072 --> 00:13:46,632
like this one client
639
00:13:46,762 --> 00:13:49,282
made 645 yesterday.
640
00:13:49,472 --> 00:13:50,252
It's that kind of thing.
641
00:13:50,252 --> 00:13:51,172
It's making it small.
642
00:13:51,182 --> 00:13:52,412
It's making it relatable.
643
00:13:52,632 --> 00:13:53,412
And there's a few different
644
00:13:53,412 --> 00:13:54,472
ways you can do that.
645
00:13:54,472 --> 00:13:55,002
Cause obviously you can't
646
00:13:55,002 --> 00:13:55,672
just keep doing the same
647
00:13:55,672 --> 00:13:56,352
thing over and over.
648
00:13:56,512 --> 00:13:57,152
It gets boring.
649
00:13:57,942 --> 00:13:59,142
The second one is
650
00:13:59,162 --> 00:14:00,042
the show inside.
651
00:14:00,072 --> 00:14:01,152
And I love this because
652
00:14:01,152 --> 00:14:02,842
it's so easy and you
653
00:14:02,842 --> 00:14:03,562
don't have to put
654
00:14:03,562 --> 00:14:04,642
your face on anything.
655
00:14:04,687 --> 00:14:05,357
it doesn't have to look
656
00:14:05,357 --> 00:14:06,707
good or shiny or pretty,
657
00:14:06,997 --> 00:14:08,167
no skills involved.
658
00:14:08,347 --> 00:14:09,247
You could literally do
659
00:14:09,247 --> 00:14:11,717
this one in 30 seconds.
660
00:14:11,747 --> 00:14:13,057
It only needs the shortest
661
00:14:13,057 --> 00:14:14,107
caption as well, which
662
00:14:14,127 --> 00:14:15,312
again, Is my favorite
663
00:14:15,342 --> 00:14:15,812
because I always get
664
00:14:15,812 --> 00:14:16,632
stuck on the captions.
665
00:14:16,992 --> 00:14:18,152
Um, and this is just
666
00:14:18,352 --> 00:14:19,792
creating something that
667
00:14:19,802 --> 00:14:20,922
is going to give your
668
00:14:20,922 --> 00:14:22,422
followers some serious
669
00:14:22,682 --> 00:14:24,132
FOMO and make them be
670
00:14:24,132 --> 00:14:24,732
like, Oh, what's that?
671
00:14:24,752 --> 00:14:25,292
Oh, I missed that.
672
00:14:25,302 --> 00:14:26,272
Oh, show me, show me again.
673
00:14:26,347 --> 00:14:26,890
And that just
674
00:14:26,902 --> 00:14:28,302
gives them a reason
675
00:14:28,387 --> 00:14:29,527
to jump in, to take action,
676
00:14:29,527 --> 00:14:30,667
whatever your posts are.
677
00:14:31,037 --> 00:14:33,464
The last one is solving
678
00:14:33,694 --> 00:14:35,064
a really big problem.
679
00:14:35,504 --> 00:14:36,194
Simply.
680
00:14:36,364 --> 00:14:37,914
So we all know that
681
00:14:38,184 --> 00:14:39,134
whatever your big promise
682
00:14:39,244 --> 00:14:40,154
is, that there's multiple
683
00:14:40,154 --> 00:14:41,124
steps to get there.
684
00:14:41,854 --> 00:14:42,674
You look at that and
685
00:14:42,674 --> 00:14:43,414
can you bring that
686
00:14:43,414 --> 00:14:44,884
down to really, like,
687
00:14:45,304 --> 00:14:46,834
what's like two actions
688
00:14:46,834 --> 00:14:47,774
they can do every day
689
00:14:47,784 --> 00:14:48,574
to get towards it?
690
00:14:48,594 --> 00:14:50,204
What's, you know, a step
691
00:14:50,214 --> 00:14:51,294
by step that's just like
692
00:14:51,304 --> 00:14:52,454
the big steps because you
693
00:14:52,454 --> 00:14:53,524
just want people to go,
694
00:14:53,834 --> 00:14:55,704
Oh, that feels possible.
695
00:14:55,704 --> 00:14:57,849
That doesn't feel, And
696
00:14:57,849 --> 00:14:58,989
of course, then be really
697
00:14:58,999 --> 00:15:01,949
intrigued as to how to do
698
00:15:01,949 --> 00:15:03,139
those and to, you know,
699
00:15:03,419 --> 00:15:04,199
how to get the help.
700
00:15:04,229 --> 00:15:04,929
And that's where they
701
00:15:04,929 --> 00:15:05,849
kind of come to you.
702
00:15:06,169 --> 00:15:07,099
So those are the three
703
00:15:07,109 --> 00:15:08,049
types of post guys,
704
00:15:08,089 --> 00:15:08,589
but I'm going to give
705
00:15:08,589 --> 00:15:10,249
you one extra tip.
706
00:15:10,299 --> 00:15:11,799
And this really was the
707
00:15:11,879 --> 00:15:14,069
thing that is a difference.
708
00:15:14,099 --> 00:15:15,869
I've noticed it when we
709
00:15:15,869 --> 00:15:17,049
do this well, and when
710
00:15:17,049 --> 00:15:17,899
we don't do it quite
711
00:15:17,899 --> 00:15:18,679
so well, that's the
712
00:15:18,679 --> 00:15:19,499
difference between a post
713
00:15:19,499 --> 00:15:21,459
doing like hundreds and
714
00:15:21,459 --> 00:15:22,639
hundreds of comments or
715
00:15:22,639 --> 00:15:24,289
like 30, 40 comments.
716
00:15:24,641 --> 00:15:25,709
And that is the
717
00:15:25,709 --> 00:15:27,189
power of curiosity.
718
00:15:27,354 --> 00:15:28,809
Of open loops, because
719
00:15:28,809 --> 00:15:29,459
one of the things we
720
00:15:29,459 --> 00:15:31,169
were doing, which is a
721
00:15:31,169 --> 00:15:33,259
big no, no, is actually
722
00:15:33,649 --> 00:15:34,779
inside the captions or
723
00:15:34,779 --> 00:15:36,839
even on the post we were
724
00:15:36,839 --> 00:15:38,899
talking about a problem
725
00:15:38,909 --> 00:15:40,699
or an idea or a result
726
00:15:40,939 --> 00:15:41,909
and then how to do it.
727
00:15:41,929 --> 00:15:42,479
And we were kind of
728
00:15:42,479 --> 00:15:43,539
just giving a watered
729
00:15:43,549 --> 00:15:44,759
down version of how to
730
00:15:44,769 --> 00:15:45,879
do it in everything.
731
00:15:46,169 --> 00:15:47,009
So we were sort of
732
00:15:47,039 --> 00:15:48,139
answering the question,
733
00:15:48,289 --> 00:15:49,439
but not particularly well,
734
00:15:49,459 --> 00:15:50,889
we weren't leaving enough
735
00:15:50,899 --> 00:15:52,079
space for curiosity.
736
00:15:52,554 --> 00:15:53,094
To get people to
737
00:15:53,094 --> 00:15:53,974
take action these
738
00:15:53,974 --> 00:15:54,694
days, cause they're
739
00:15:54,694 --> 00:15:56,014
seeing so much stuff.
740
00:15:56,284 --> 00:15:57,313
They need to have
741
00:15:57,324 --> 00:15:58,114
their interest peaked.
742
00:15:58,304 --> 00:15:58,984
They need to have you
743
00:15:58,984 --> 00:16:00,434
go, Oh, what's that?
744
00:16:00,474 --> 00:16:00,944
I don't think I've
745
00:16:00,944 --> 00:16:01,584
seen that before.
746
00:16:01,584 --> 00:16:02,424
That looks different.
747
00:16:02,644 --> 00:16:03,454
Tell me more.
748
00:16:03,674 --> 00:16:04,564
And when they have
749
00:16:04,574 --> 00:16:06,034
that, when you really
750
00:16:06,034 --> 00:16:06,964
can hone in on that
751
00:16:06,964 --> 00:16:08,814
curiosity, that is when
752
00:16:08,814 --> 00:16:09,674
you get that engagement.
753
00:16:09,684 --> 00:16:10,254
That's when you get them
754
00:16:10,254 --> 00:16:12,254
to stop and take notice.
755
00:16:12,264 --> 00:16:12,914
Cause like, this
756
00:16:12,914 --> 00:16:13,784
is something new.
757
00:16:14,164 --> 00:16:14,924
There's more to this.
758
00:16:14,924 --> 00:16:15,764
I need to know it.
759
00:16:15,904 --> 00:16:16,354
It's just like a
760
00:16:16,354 --> 00:16:17,374
human nature thing.
761
00:16:17,374 --> 00:16:18,174
If you sort of start
762
00:16:18,224 --> 00:16:19,474
a story, they want
763
00:16:19,474 --> 00:16:20,354
to know the end.
764
00:16:20,624 --> 00:16:21,904
And I'm not talking about.
765
00:16:22,179 --> 00:16:23,689
Crazy clickbait here.
766
00:16:23,709 --> 00:16:25,569
All those stupid videos,
767
00:16:25,949 --> 00:16:26,589
and I've been sucked in
768
00:16:26,589 --> 00:16:27,709
by them so many times,
769
00:16:27,779 --> 00:16:28,679
although this does
770
00:16:28,679 --> 00:16:29,439
kind of demonstrate the
771
00:16:29,439 --> 00:16:30,629
power of it, where it
772
00:16:30,629 --> 00:16:31,629
might be like, did you
773
00:16:31,639 --> 00:16:33,049
know this about hotel?
774
00:16:33,249 --> 00:16:35,109
Um, I don't know, light
775
00:16:35,109 --> 00:16:35,996
switches or something.
776
00:16:35,999 --> 00:16:36,709
And it's a video just
777
00:16:36,709 --> 00:16:37,389
like zooming on, on
778
00:16:37,389 --> 00:16:37,889
the light switch.
779
00:16:37,909 --> 00:16:38,819
And then nothing happens.
780
00:16:40,337 --> 00:16:40,717
And you're like, I
781
00:16:40,717 --> 00:16:41,957
just spent like 60
782
00:16:42,137 --> 00:16:43,227
seconds waiting for
783
00:16:43,227 --> 00:16:43,637
something to happen
784
00:16:43,637 --> 00:16:44,317
and nothing happened.
785
00:16:44,317 --> 00:16:44,957
Cause I made it seem
786
00:16:44,957 --> 00:16:46,107
like there was this thing
787
00:16:46,107 --> 00:16:46,787
that I had to know and
788
00:16:46,787 --> 00:16:47,527
it was actually nothing.
789
00:16:47,527 --> 00:16:49,337
And so that's a bad
790
00:16:49,337 --> 00:16:51,167
example, but that is
791
00:16:51,187 --> 00:16:52,977
how people are using it.
792
00:16:53,117 --> 00:16:53,647
And those people
793
00:16:53,647 --> 00:16:54,487
are going viral.
794
00:16:54,487 --> 00:16:54,987
Although they're
795
00:16:54,987 --> 00:16:56,077
going viral for all
796
00:16:56,077 --> 00:16:56,807
the wrong reasons.
797
00:16:57,327 --> 00:16:59,147
But to take that and
798
00:16:59,257 --> 00:17:00,137
use that in a more
799
00:17:00,157 --> 00:17:01,477
ethical way, in a way
800
00:17:01,477 --> 00:17:01,977
that's going to actually
801
00:17:01,977 --> 00:17:04,177
appeal to your target
802
00:17:04,177 --> 00:17:05,627
market, it's just, it's
803
00:17:05,637 --> 00:17:06,797
creating this open loop.
804
00:17:06,837 --> 00:17:09,137
It's inviting them to be
805
00:17:09,197 --> 00:17:10,207
taken interest, and then
806
00:17:10,227 --> 00:17:11,587
they have to take a step
807
00:17:11,677 --> 00:17:12,957
to find out the rest.
808
00:17:13,177 --> 00:17:14,527
So, you know, it's like,
809
00:17:14,737 --> 00:17:15,947
reading the first page of
810
00:17:15,947 --> 00:17:17,397
a chapter and then saying,
811
00:17:17,407 --> 00:17:17,937
Hey, you want to know what
812
00:17:17,947 --> 00:17:19,157
happens to this character?
813
00:17:19,437 --> 00:17:20,267
You know, let me
814
00:17:20,267 --> 00:17:20,787
know and I'll send
815
00:17:20,787 --> 00:17:21,577
you the other pages.
816
00:17:21,787 --> 00:17:23,037
But in this case, you're
817
00:17:23,037 --> 00:17:23,877
going to send them a
818
00:17:23,877 --> 00:17:24,737
PDF or you're going to
819
00:17:24,737 --> 00:17:25,857
send them to a training.
820
00:17:26,068 --> 00:17:26,833
And That was really
821
00:17:26,833 --> 00:17:27,553
a game changer.
822
00:17:27,763 --> 00:17:28,503
And we've actually just
823
00:17:28,543 --> 00:17:29,883
added into the InstaATM
824
00:17:29,893 --> 00:17:31,093
program, this awesome
825
00:17:31,093 --> 00:17:32,653
chat GPT prompt, which
826
00:17:32,693 --> 00:17:34,493
helps you to audit any
827
00:17:34,493 --> 00:17:36,093
captions or any posts
828
00:17:36,093 --> 00:17:37,313
you're going to create and
829
00:17:37,323 --> 00:17:39,203
make sure the curiosity
830
00:17:39,203 --> 00:17:41,193
factor is ramped up.
831
00:17:41,213 --> 00:17:42,043
Make sure it's pretty
832
00:17:42,043 --> 00:17:43,163
much guarantees that that
833
00:17:43,163 --> 00:17:44,563
post is going to do well.
834
00:17:44,573 --> 00:17:45,403
I'm so excited
835
00:17:45,403 --> 00:17:46,053
about you guys being
836
00:17:46,093 --> 00:17:46,563
able to get that.
837
00:17:46,603 --> 00:17:46,773
So.
838
00:17:47,698 --> 00:17:48,658
That is it guys.
839
00:17:48,978 --> 00:17:49,968
That is the four
840
00:17:50,168 --> 00:17:51,808
steps that I said,
841
00:17:51,868 --> 00:17:53,128
really, really simple.
842
00:17:53,498 --> 00:17:54,188
The only one that takes
843
00:17:54,238 --> 00:17:56,108
any time was actually
844
00:17:56,388 --> 00:17:58,018
the setting up the three
845
00:17:58,018 --> 00:17:59,938
stack funnel, and it
846
00:17:59,938 --> 00:18:01,398
took a couple of hours
847
00:18:01,658 --> 00:18:03,258
and now our account
848
00:18:03,518 --> 00:18:04,328
literally prints money.
849
00:18:04,328 --> 00:18:05,478
Like anytime we do a post
850
00:18:06,028 --> 00:18:07,102
we make sales and it's
851
00:18:07,112 --> 00:18:07,942
now become one of my
852
00:18:08,022 --> 00:18:09,172
favorite things to do.
853
00:18:09,432 --> 00:18:10,762
So if you're wanting
854
00:18:10,922 --> 00:18:11,892
to turn that all around
855
00:18:11,892 --> 00:18:13,062
to yourself as well as
856
00:18:13,072 --> 00:18:13,532
that, if you're already
857
00:18:13,532 --> 00:18:14,262
in one of our programs,
858
00:18:14,282 --> 00:18:15,472
guys, go jump in, have
859
00:18:15,472 --> 00:18:16,442
a look at InstaATM,
860
00:18:16,492 --> 00:18:17,562
get this installed.
861
00:18:17,842 --> 00:18:19,232
If you're not yet, then
862
00:18:19,242 --> 00:18:20,702
grab the link below, um,
863
00:18:20,712 --> 00:18:22,452
grab the InstaATM program.
864
00:18:22,622 --> 00:18:23,282
It walks you through
865
00:18:23,282 --> 00:18:24,172
it all step by step,
866
00:18:24,172 --> 00:18:25,062
including the three step
867
00:18:25,062 --> 00:18:26,052
funnels, including the
868
00:18:26,052 --> 00:18:26,992
three types of posts.
869
00:18:27,002 --> 00:18:28,402
It's all in there, guys.
870
00:18:28,682 --> 00:18:29,622
Um, so I hope this
871
00:18:29,622 --> 00:18:30,212
has been useful.
872
00:18:30,222 --> 00:18:31,602
I hope this has encouraged
873
00:18:31,602 --> 00:18:32,502
you for anyone who's like,
874
00:18:32,807 --> 00:18:33,867
I'm just sick of social.
875
00:18:34,237 --> 00:18:35,117
What's the point?
876
00:18:35,172 --> 00:18:36,047
There can be a point.
877
00:18:36,047 --> 00:18:37,027
You can fix it.
878
00:18:37,297 --> 00:18:38,347
You're not broken.
879
00:18:38,357 --> 00:18:39,137
You just need to make
880
00:18:39,157 --> 00:18:40,687
a couple of tweaks and
881
00:18:40,687 --> 00:18:42,387
then you hopefully can
882
00:18:42,387 --> 00:18:43,587
start printing money from
883
00:18:43,587 --> 00:18:44,567
your account as well.
884
00:18:44,577 --> 00:18:45,797
So that's it guys.
885
00:18:45,867 --> 00:18:46,687
Have a wonderful week.
886
00:18:46,737 --> 00:18:48,497
I will see you back here
887
00:18:48,587 --> 00:18:50,287
same time next week with
888
00:18:50,297 --> 00:18:50,987
more nerdy goodness.
889
00:18:51,337 --> 00:18:52,107
See you then.