ABOUT THIS EPISODE
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In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years.
Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it felt to say goodbye to a conference that shaped the Marketing Ops profession.
They also discuss the evolution of the MarketingOps.com community, what the event has meant to practitioners everywhere, and what might come next as the movement continues to grow.
In this episode, you will hear:
- Reflections on the final MOPsapalooza and its impact on the community
- Favorite moments, stories, and lessons from the 2025 event in Anaheim
- How MOPsapalooza helped shape the Marketing Ops profession
- What the future holds for the MarketingOps.com community
This episode is both a tribute and a look forward, celebrating the spirit of collaboration, connection, and curiosity that has defined MOPsapalooza from the beginning.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
SHOW NOTES 🔗
TRANSCRIPT 🔗
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Hello everyone.
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Welcome to another special edition episode of OpsCast brought to you by MarketingOps.com, powered by all the mode pros out there.
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I'm your host, Michael Hartman.
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Joined today by everyone.
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Mike Naomi.
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Always good to have you.
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But it is a little bit bittersweet this week.
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Yeah.
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So I say it's a little bittersweet this one because we're recapping.
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Is it still the last Matsapaliza 2025 one, Mike?
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Right?
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Yeah.
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Yeah.
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Yeah.
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Yeah.
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Okay.
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So final year.
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Yeah.
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So over the past few years, though, it's been kind of one of the heartbeats of the community, bringing everyone together, leaders, friends.
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Um, I didn't get to go this year, so I'm actually really excited to have this, like to hear all the behind-the-scenes stuff.
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But joining us to help is Audrey Harst, who, as you know, is the CMO of the marketingops.com community.
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And uh since I wasn't able to be there, I'm gonna probably be mostly just listening and it's like simmering in my FOMO.
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You know what I mean?
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But all right, so like we kind of dropped the whole thing.
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I don't know if Mike, if you there's probably some people who are new to the community or haven't heard the news, but like, or like the background, like what was the driver for Mopsapalooza and why is this year the last one, at least in this form?
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That's jumping into it.
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No, yeah, let's talk about we're not gonna we're not gonna dance around in my come on.
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Yeah, yeah, totally.
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No, it's good.
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Um, we could talk a little bit about the history of where things started and sort of ended up.
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Um lot of us that were early adopters of the community, we were here doing um an event that we used to refer to as summer camp.
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Uh, this was about a day and a half of uh one person guiding the room in the discussion and um really meaningful experience to bring the community together.
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And uh we did that about three times.
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And while we were doing that, uh, as many well know, um the Marqueto sort of super user champion community had um started to lose a little bit of their opportunity to come together and talk shop at uh what used to be Marketo Summit and is now effectively Adobe Summit.
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And so they said, hey, is there an opportunity for us to try to get some of these champions together and still allow them to have their their time to share their knowledge and their expertise?
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Uh, to to which, of course, I said, you know, absolutely, but we we're agnostic of a specific platform.
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And so uh we would we would endeavor to do something that was a bit more um open-ended for for the entire industry, and uh regardless of what platform you're using, right?
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And so um what was created from that request was Mopsapalooza.
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Um yeah, I I I've learned a lot about starting a conference.
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Yeah.
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Um I I sort of remember when you were floating different name ideas and asking a few of us for input.
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Yeah.
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Like it seems like it was just the other day.
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It does feel like yesterday.
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It went by really quickly.
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Um yeah, my one of my advisors was like, I think you're gonna get sued.
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And I was like, why?
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I feel like Appalooza's generic enough.
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You could attach it to whatever.
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Right.
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It doesn't matter.
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Who cares if it's a con I'm not throwing a festival of you know, music and stuff.
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Right.
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We're fine.
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So someone's gonna listen to this and be like, no, no, no, I'm totally suing them now.
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I mean, our audience is growing.
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I don't think we're gonna have that much crossover might just say.
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Yeah, probably not.
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Probably not.
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It's fair.
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Yeah, so it was born um, like many things in our community, it was born out of a request of our members asking uh something new.
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And we said, sure, let's figure that out.
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Um yeah.
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So why what so like so why like why is this last year?
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Audrey, why is it our last year?
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Oh, there's so many reasons.
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No dancing around the topic.
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I know aren't like a little bit, I guess.
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Um it's just evolved to be, you know, obviously Mopsapalooza is highly successful.
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We've gotten amazing feedback from everyone about you know, um, the conversations that happen there, community coming together, the sessions, how different it is from every other conference that they go to.
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So there's a lot of like great things about Mopsapalooza for sure.
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Um logistically, like if we were to strip down all that goodness and just kind of look at, you know, financially how the event's put on, um the logistics from our small team putting it on and the resources that it takes.
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Um, we've kind of hit a bit of a wall in terms of how we can still produce like an amazing event, but also not be like literally underwater with it as well.
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So it's been this, you know, a little bit of a balance over the years, and we've kind of come to a place right now where we need to make some choices about what it's gonna evolve to.
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Yeah.
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Yeah.
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I mean, we haven't been terribly um secretive about uh what it what it takes.
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Uh, you know, for for those that ever want to know, like I'll unpack pretty much all of the learnings that I've had over the last few years.
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Um but you know, we wrote some blog posts if you're curious.
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Like uh the very first year, I think I titled it like how we hosted a million dollar event before we ever made a million dollar.
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Um yeah, you look back at your lack now and you're like, whoa, on earth.
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It's crazy.
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Like if you it's always that hindsight, you know, 2020 moment, right?
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Like if I knew that it was gonna be what it was, uh maybe I wouldn't have done it now.
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I I I think I think um what we've all endeavored to create together as a community is uh a space that is open to learning and sharing and collaborating and networking.
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And that's what is really the heart of what Popsapalooza is and represents.
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And I don't think that'll go away.
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Um, but yeah, the sustainability of it needs to be um prioritized now.
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So uh, you know, we were we were really trying hard, but it it costs to run it the way that we were running it, um, with the four stages and the all the things, right?
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And you know, we did it up.
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I I gotta say, we went big.
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It was like a go big or go home kind of moment.
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Um sidebar on that.
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I honestly I like I I envisioned the event the only way I've ever been to a conference, right?
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So like I've only ever been to Inbound and Dreamforce, right?
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So I'm like, oh well, therefore you must have many stages and a nice looking stage and an expo hall and uh this and a that.
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And and so um that's what that's what it was created to sort of feel a little bit like those, but uh without all the pitch slapping happening on the stages and trying to sell you software all the time.
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Yeah.
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Um and so yeah, that that costs like a million bucks.
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We were like, oh yeah.
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Well, and I I I having having worked in and out of the the events industry in a couple of different places uh in my career, like and having married to someone who puts on even smallish kinds of events, um, and her like it is really hard, right?
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People have never like seen the behind the scenes.
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It is there's a lot of work, there's always shit that goes wrong, right?
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And you have to figure it out along the way.
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Not much you can prepare for other than just know what's gonna happen, right?
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Just be prepared for the something is gonna go wrong.
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Yeah, yeah, absolutely.
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Like every single time like a speaker having to cancel at the last minute, right?
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Yeah, yeah, that has happened.
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Well, so all that said, like so I'm like again, like I like eagerly watched posts about it both like before, during and after.
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And um like it looked like it was like really a great event.
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So what like but what was it like like from the floor, like what was it like, Audrey, like energy-wise there?
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Yeah, it was um, and you know, to be fair, like all of our past events have kind of been like this in terms of the previous Mops of Palooza and even our summer camps.
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There's like this community energy vibe of just coming together, um, you know, always talking in Slack or, you know, communicating otherwise.
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But when you're just like in person, there's just this really great energy.
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And our community is so great.
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We're so supportive of each other, helping each other all the time.
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So that just really translates really well to in-person.
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But I think this last, like this event that we had recently in Limops Louisa was um, I think maybe because there was a layer of everybody kind of knowing might be the last time, you know, or it's gonna evolve or change.
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The energy was definitely like heightened.
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I felt like yeah, it was like way high.
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Everyone wanting to get those extra hugs in, wanting to like high five in the hall, you know, wanting to make sure they connected with everyone.
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So um yeah, it was really lovely.
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It was, it was, it was great.
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It was great to see everybody and get everyone in the same room and to get all that great feedback about wanting something else, like this can't be it, and what else can we do?
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And how can we support you guys?
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So we really appreciated hearing all of that.
00:10:03.209 --> 00:10:04.649
That's awesome.
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Yeah, I think I remember the first one I went to, I was like so excited to meet people in person that I had had these L9 interactions with.
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And what struck me is I I there are a bunch of people I walked away not having met because the sessions were so good that everyone like normally at these events, right?
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There's like a lot of people lingering out.
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So I'm curious, like Naomi, you were you've been to all three.
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Like, so what was it like from your perspective?
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I think it was, I think the first one, people were just like so excited to be able to attend a conference, either their first one or the first one back since COVID, yeah.
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Right.
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And um, a lot of people were just excited to interface with people that they had only ever really talked to or engaged with on the community or on LinkedIn.
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And then just being able to mind share with them.
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And then it has it quickly became this, and while it has only been, I guess, the third year now, it quickly became the place that people would look forward to once a year to get together with folks that you know they really only engage with virtually, myself included, right?
00:11:10.809 --> 00:11:13.529
There's people that I would only see at this conference.
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Um, and so definitely when the the note the notice came out that this was the last one, you know, I would a lot of people come up to me like, Do you know why Mike and the Sasha are not doing this again?
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And as if it's like this like something like, what's the real reason?
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I'm like, oh well, like you should really talk to, you know, or we're draining a podcast, you should listen, we'll talk about it.
00:11:36.809 --> 00:11:37.209
Yeah.
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Um, but honestly, I I do feel like it's a place where people in our community can come together and it's almost like a safe space where we just all know what we a, what we all do, the pain points that we all have.
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We just we don't even have to really explain or say something, and we all just like kind of get it because we've all been there or are currently doing something like that or about to do something like that.
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And it's just nice to be around peers where you feel just a connection based on shared, I want to say shared trauma.
00:12:14.169 --> 00:12:14.649
Yeah, sure.
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Worked out.
00:12:16.250 --> 00:12:16.730
It's true.
00:12:19.209 --> 00:12:19.610
That's true.
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Yeah, it's it's a traumatic thing to hit send on an email and have the right token in place.
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Right.
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Only marketing house people will know what it's like to like wake up in the middle of the night at 2 a.m.
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and be like, did I limit it to not send to the whole database and then crawl out of bed and double check and then go guard?
00:12:39.769 --> 00:12:41.929
Did I attach the suppression list up there?
00:12:41.929 --> 00:12:45.449
Yeah.
00:12:45.449 --> 00:12:47.129
Still had done that import.
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Did I actually have the right field there or did I create a hundred thousand?
00:12:51.610 --> 00:12:52.089
Exactly.
00:12:52.089 --> 00:12:54.329
Is the first name field merge field correct?
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You know, yeah.
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Shut this.
00:12:56.809 --> 00:13:04.649
That's that's exactly what um it is totally what happens at Moxapalooza.
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And and frankly, it um I think what carries in any event that we as a community bring together, it it just pulls through no matter what.
00:13:15.449 --> 00:13:20.970
Um which is like um really pleasant.
00:13:20.970 --> 00:13:24.569
Uh it doesn't break so far as we can tell.
00:13:24.569 --> 00:13:31.850
It doesn't break at that scale of you know, almost 500 people who were at Mopsa this year.
00:13:31.850 --> 00:13:45.449
Um, we were worried about that at first, like going from the summer camp where you had about 50, 60 people, or like, hey, does this intimate sort of um connective tissue of like how we all relate to each other, does that break?
00:13:45.449 --> 00:14:10.490
There's like hundreds and hundreds of people, and what we realize is it doesn't, it just gets harder to Michael's point to like see everybody and then also go enjoy the content because you got some of your experts and your favorite people sharing, and you're in the middle of a conversation, you're like, shoot, I wanted to go watch, you know, Scott or Daryl or Jess or whoever, right?
00:14:10.490 --> 00:14:11.850
Yeah.
00:14:11.850 --> 00:14:12.809
Um, yeah.
00:14:12.809 --> 00:14:15.610
So it's it's pretty special in that regard.
00:14:15.610 --> 00:14:34.009
Um, but I think there's ways, like I said uh just a moment ago, wherever the community sort of manifests itself physically, um we tend to see that you know, if it's an event that we're organizing and that we're in charge of, even a coffee meetup.
00:14:34.009 --> 00:14:39.769
Like uh Audrey and I had the chance to do the coffee meetup uh at inbound this year.
00:14:39.769 --> 00:14:43.129
And even that felt like really special, right?
00:14:43.129 --> 00:14:59.769
So there ended up being like, well, like 60 people or something came and and they lingered for forever and they realized they had to go get to their sessions at inbound um because they were they were finally getting a chance to just like meet people from the community and just talk shop.
00:14:59.769 --> 00:15:00.250
Yeah.
00:15:00.250 --> 00:15:12.009
And so I think we'll be able to carry that through in a new iteration of Mopsapalooza, uh, potentially like bringing back some of the summer camp things.
00:15:12.009 --> 00:15:20.569
Um, those are all we are we are active, Audrey and I are like literally in the throes of uh annual planning, like many of you are.
00:15:20.569 --> 00:15:25.129
Um, because we're recording this in November of 25.
00:15:25.129 --> 00:15:29.529
Um and so you know, we're trying to figure out well, what does that look like moving forward?
00:15:29.529 --> 00:15:29.850
Yeah.
00:15:29.850 --> 00:15:31.689
We keep bringing the people together.
00:15:32.649 --> 00:15:36.169
So so uh what were the big highlights?
00:15:36.169 --> 00:15:37.610
Maybe go around.
00:15:37.610 --> 00:15:41.209
I'm gonna I can direct since uh like I've got you guys in different spots of my screen.
00:15:41.209 --> 00:15:44.009
Like I'll start with top left, that's Naomi on my screen.
00:15:44.009 --> 00:15:48.809
So what what what was your what was your big highlight from the from it last year?
00:15:49.529 --> 00:16:09.289
I think maybe this year I wanted to make more of a concerned effort when I attended a session, or if I was like even in the panel that I moderated to try to engage more with either the presenter or the people in the audience after the fact and talk about um, you know, the topic at hand.
00:16:09.289 --> 00:16:11.929
And I I wanted to make a concern to do that.
00:16:11.929 --> 00:16:28.730
And I feel like um I got a lot out of that because depending on the session itself, being able to deep dive or debrief with other people that were in attendance or even with the presenter themselves really helped me to give like depth context.
00:16:28.730 --> 00:16:31.049
So, you know, why are they choosing to present on this fact?
00:16:31.049 --> 00:16:33.129
Or why are you choosing to go to the session?
00:16:33.129 --> 00:16:35.449
Are you having a similar struggle?
00:16:35.449 --> 00:16:36.730
Are you trying to learn something?
00:16:36.730 --> 00:16:43.370
Are you trying to expand your knowledge as to like what are some issues that could potentially come down the horizon on a certain project you're working on?
00:16:43.370 --> 00:16:47.929
I think just like I tried to make more of an effort to ask questions.
00:16:47.929 --> 00:16:57.209
Um and I don't know, I personally just got a lot out of like the interaction and the conversations that happened even outside of the sessions themselves.
00:16:57.209 --> 00:16:57.929
I'm doing that.
00:16:57.929 --> 00:17:11.690
So the intentionality you had going in, but to like deeper the conversations, showing up and just listening, taking it, and then like compartmentalizing it into my day-to-day, but also like being, like you said, intentional about talking to others.
00:17:11.690 --> 00:17:12.890
Like, what did you get out of this?
00:17:12.890 --> 00:17:13.769
Oh, I didn't think about that.
00:17:13.769 --> 00:17:15.049
You know, that's a good spin tab.
00:17:15.049 --> 00:17:15.930
Okay, that makes sense.
00:17:15.930 --> 00:17:20.890
You know, like just I I thought that that was really that was a takeaway for me that I really valued this year.
00:17:20.890 --> 00:17:21.370
Cool.
00:17:21.370 --> 00:17:23.049
How about you, Audrey?
00:17:23.769 --> 00:17:35.849
Yeah, kind of similar to Naomi, um, where I tried to be more mindful of like stepping away from obviously the logistics of the event and just connecting with people and what, you know, um, just having those conversations.
00:17:35.849 --> 00:17:41.769
I think the two highlights though were well, the women's breakfast, Mopsa Melosa, which Naomi and I had hosted one.
00:17:42.250 --> 00:17:43.609
I was I was wondering if that was gonna come up.
00:17:43.609 --> 00:17:44.170
I was so glad.
00:17:44.170 --> 00:17:48.329
I knew there was a struggle, like there was a there was a challenge challenge getting sponsorship for that.
00:17:48.329 --> 00:17:50.089
I was so glad to see that happen.
00:17:50.410 --> 00:17:53.369
Yeah, we ended up getting three sponsors, which was amazing.
00:17:53.369 --> 00:17:54.569
The room was full.
00:17:54.569 --> 00:17:56.170
We had like a wait list.
00:17:56.170 --> 00:18:05.129
Um, and it was just such a special moment because again, we did um similar to last year, we had everyone write a future letter to themselves.
00:18:05.129 --> 00:18:08.250
And um, in a year's time, we mail it back to them.
00:18:08.250 --> 00:18:12.809
And a lot of times they forget they even wrote what you know what they wrote or that they even wrote the letter.
00:18:12.809 --> 00:18:21.369
And so we did it last year, you know, to this year, and so many people commented and commented about how um wonderful it was to see how far they've come.
00:18:21.369 --> 00:18:28.730
Because, you know, a lot of times we forget about all of our accomplishments and all the things that we actually do, and we tend to like, you know, lean in on all the stuff we didn't do.
00:18:28.730 --> 00:18:32.569
So it was kind of a nice um thing to be able to do again with the women's breakfast.
00:18:32.569 --> 00:18:34.009
Everyone was really excited about it.
00:18:34.009 --> 00:18:35.930
So that was a highlight for me.
00:18:35.930 --> 00:18:39.849
And then I guess the other thing was I thought the food was fantastic.
00:18:39.849 --> 00:18:43.049
Really enjoyed the food at the event.
00:18:43.049 --> 00:18:44.649
I thought it was fantastic.
00:18:44.649 --> 00:18:46.490
So that was great.
00:18:46.809 --> 00:18:51.129
This always this year was can I say better than last year?
00:18:51.289 --> 00:18:52.809
You can was a better than last year.
00:18:52.970 --> 00:18:55.769
You you can last year's food, yeah.
00:18:55.769 --> 00:18:56.410
Of course.
00:18:56.410 --> 00:19:03.690
Last year's food was we got lots of compliments on their food over at the Marriott, and we're still in the Marriott family just at the West End.
00:19:03.690 --> 00:19:04.730
Uh yeah.
00:19:04.730 --> 00:19:06.490
Uh this this past year.
00:19:06.490 --> 00:19:14.730
And uh I will say, like, I I totally noticed the quality was like even it felt like it was a notch above where we were before.
00:19:14.889 --> 00:19:15.369
Yeah.
00:19:15.609 --> 00:19:21.529
Um, and perhaps that's just the chef or the Weston brand or a mix of both, but yeah, really good.
00:19:21.529 --> 00:19:23.129
Yeah, it was definitely really good.
00:19:23.129 --> 00:19:24.649
I I have to agree.
00:19:24.649 --> 00:19:28.410
We did fall short on the food and beverage minimum, though, which was shocking.
00:19:28.730 --> 00:19:29.369
Was shocking.
00:19:29.369 --> 00:19:30.730
Man, we could get that.
00:19:30.730 --> 00:19:35.609
Which part of the beverage part did you come under though?
00:19:35.609 --> 00:19:36.809
That's what I want to know.
00:19:38.089 --> 00:19:46.569
Yeah, is literally, I I think it literally came down to not having spent enough on basically provided beverages.
00:19:46.569 --> 00:19:54.250
Um, but it's it's crazy because you know, for those of you who may not know, like hosting an event, you have these minimums you gotta hit.
00:19:54.250 --> 00:19:59.769
Um, and we did our best to dial it in this year for all of the reasons we've we've previously said, right?
00:19:59.769 --> 00:20:06.089
We really wanted to um have the right event experience, but make sure we could try to like sustain.
00:20:06.089 --> 00:20:12.410
Uh, and so we we really paired back and to create create the right um exposure.
00:20:12.410 --> 00:20:23.849
And it sounds like, you know, from from everyone I've spoken to so far, it didn't feel like we pulled anything away where like the the from the food and the hospitality side of things, it felt like it was still pretty good.
00:20:23.849 --> 00:20:37.289
Uh probably, you know, everybody's here and there on this idea of breakfast in the morning or pastries or whatever, but um so I guess because we fell short, the for those that really wanted that, they're like, see, I should have told you.
00:20:37.289 --> 00:20:39.690
I told you you should have had breakfast or whatever.
00:20:40.009 --> 00:20:40.809
It's amazing.
00:20:40.809 --> 00:20:43.210
Again, like uh across events, right?
00:20:43.210 --> 00:20:47.450
The most common feedback, positive or negative, is about food beverage.
00:20:47.450 --> 00:20:54.250
Like, yeah, across every industry, every kind of event, there's always people who are not happy about it.
00:20:54.569 --> 00:20:55.210
Oh, yeah, yeah.
00:20:55.210 --> 00:21:04.809
That's uh that was the thing I was gonna say at at the last little piece of the top of this uh session today is like you will always disappoint somebody.
00:21:05.049 --> 00:21:05.289
Yeah.
00:21:05.450 --> 00:21:07.769
Like yeah, it just doesn't matter.
00:21:07.769 --> 00:21:08.250
Yeah.
00:21:08.250 --> 00:21:10.009
Which is hard.
00:21:10.009 --> 00:21:12.329
Uh I was actually speaking to Pierce about this.
00:21:12.329 --> 00:21:17.369
He's the CEO of NAC, and he came came down to our event for the first time, and they've been a great sponsor of ours.
00:21:17.369 --> 00:21:19.609
So shout out to Knack for being a sponsor.
00:21:19.609 --> 00:21:26.170
Um, but he he and I were talking and he was just asking about you know feedback and and how this event stuff goes.
00:21:26.170 --> 00:21:31.609
And I explained that moment how like there's always somebody that's not happy about the thing.
00:21:31.609 --> 00:21:32.329
Yep.
00:21:32.329 --> 00:21:36.089
Um, and he's like, that would just eat at me.
00:21:36.089 --> 00:21:38.009
And I was like, oh, it it eats at me.
00:21:38.009 --> 00:21:40.009
Yeah, like so bad.
00:21:40.009 --> 00:21:46.730
Like, you know, I I actually, you know, I look at all of the survey data for those of you who take the surveys.
00:21:46.730 --> 00:21:51.930
Uh I I don't shy away from it, but there's time there's times where I don't want to open the tab.
00:21:51.930 --> 00:21:56.009
So I'm gonna read something and be like, I just I'm gonna stew.
00:21:56.889 --> 00:21:58.809
Like, how could I have done that better?
00:21:58.809 --> 00:22:00.410
Well, it switched around then.
00:22:00.410 --> 00:22:06.410
So, what was your biggest positive sort of like moment from the from this year?
00:22:10.569 --> 00:22:12.329
Okay, first of all, the venue for me.
00:22:12.329 --> 00:22:17.369
I I'm looking at this from the perspective of of being the host this year.
00:22:17.369 --> 00:22:21.289
Um, all the way around the the venue was a little bit more intimate.
00:22:21.289 --> 00:22:24.329
It was newer, it was nicer, it was really just awesome.
00:22:24.329 --> 00:22:27.690
Um, and we're very lucky to be able to host it there.
00:22:27.690 --> 00:22:34.250
Um, so I think I I was really pleased with the outcome of the staff and all that stuff that works there and the venue and all that.
00:22:34.329 --> 00:22:34.809
Yeah.
00:22:35.049 --> 00:22:47.849
Um, but from a from a run-of-show perspective, um I'm not exactly sure what I did differently.
00:22:47.849 --> 00:22:56.569
Um and I don't mean to take credit for anything, I just mean that in curating the show, there's a lot of work that goes into that.
00:22:56.730 --> 00:22:57.129
Sure.
00:22:57.289 --> 00:23:01.769
Um, our community gets to vote as ticket holders on all the sessions.
00:23:01.769 --> 00:23:06.170
And then what we do is we end up sort of like picking what bubbles to the surface.
00:23:06.170 --> 00:23:12.250
And I, as a as a curator, just to ensure that we don't see one speaker like five times.
00:23:12.250 --> 00:23:18.170
Uh, because unfortunately, like certain speakers get highly rated like for lots of different sessions they submit.
00:23:18.329 --> 00:23:18.649
Yep.
00:23:18.809 --> 00:23:20.490
Um, and the same is true for brands.
00:23:20.490 --> 00:23:28.649
We try to make sure that like we don't have a particular agency show up like five times, um, or you know, software company or something.
00:23:28.649 --> 00:23:37.129
But the event this year, I would say the content was just like it it really floored people.
00:23:37.129 --> 00:23:46.490
Um, it felt like every single piece, every time I turned around, someone was talking about the last session they went to and how good it was, which means the community really showed up.
00:23:46.490 --> 00:23:46.889
Yeah.
00:23:46.889 --> 00:23:56.170
You know, and they really they did a nice job as attendees, as ticket holders, rating for rating those sessions and curating the event that they wanted to see.
00:23:56.170 --> 00:23:59.450
And then those speakers really showed up and they did a nice job.
00:23:59.450 --> 00:24:06.569
Um that that was noticeably different this year, and I was really excited about that.
00:24:06.569 --> 00:24:09.849
And then selfishly, Audrey and I showed up.
00:24:09.849 --> 00:24:15.690
We we were, I don't know, we were vibing, man.
00:24:15.690 --> 00:24:18.170
Vibing, big time was great.
00:24:18.170 --> 00:24:20.889
Yeah, I have to like put this on record.
00:24:20.889 --> 00:24:24.649
Like that opening session for us felt so good.
00:24:24.649 --> 00:24:25.210
Yeah.
00:24:25.210 --> 00:24:27.529
And just like we knew what we were talking about.
00:24:27.529 --> 00:24:34.569
You know, for those of you who might watch us on stage in the prior two years, like we generally had a sense of what we wanted to talk about.
00:24:34.569 --> 00:24:45.129
And you know, it was good, it was fine, but never have we ever, I don't think, felt as confident and as good about that uh session as as we did that.
00:24:45.129 --> 00:24:46.170
Yeah.
00:24:46.329 --> 00:24:50.329
So absolutely on where to go.
00:24:51.129 --> 00:24:51.690
Yeah.
00:24:51.690 --> 00:24:53.930
I was really excited about that.
00:24:55.049 --> 00:24:58.329
So I I I know this is a like again, bittersweet, right?
00:24:58.329 --> 00:25:03.289
It's the end of uh one thing, but it's beginning of something else, you know, yet to be determined.
00:25:03.289 --> 00:25:05.769
Like, what do you think from a legacy standpoint?
00:25:05.769 --> 00:25:07.529
Like, where do you think this is gonna leave things?
00:25:07.529 --> 00:25:09.769
And feel free to suit your own horn, right?
00:25:09.769 --> 00:25:15.529
I mean, like I'm curious to hear where you think that like what's gonna be that output.
00:25:17.289 --> 00:25:18.490
That's a good question.
00:25:18.490 --> 00:25:21.609
I don't know.
00:25:21.609 --> 00:25:22.569
I don't know.
00:25:23.049 --> 00:25:23.450
I don't know.
00:25:23.450 --> 00:25:25.369
I'm trying yeah, yeah.
00:25:25.369 --> 00:25:27.690
We're we're we're really ruminating on this.
00:25:27.690 --> 00:25:28.329
We are.
00:25:28.490 --> 00:25:29.609
Um yeah.
00:25:30.410 --> 00:25:39.289
It is I I think just you know, again, lifting the veil a little, you know, try to understand what's going on here.
00:25:39.289 --> 00:25:45.609
Like we exist for the community, for the sake of the community, for the profession, for the vocation.
00:25:45.609 --> 00:26:07.049
We want to be a certification body that establishes what it means to be a professional in this field, how you earn the trust and respect from a board or a C-suite of executives to turn to you as the expert in the room that they need by their side as they go to launch any modern marketing operational sort of framework, right?
00:26:07.049 --> 00:26:12.490
Modern marketing doesn't help them without Martech and probably need somebody to run that technology.
00:26:12.490 --> 00:26:39.289
And so um when we think about that as our through line, um it really comes down to just us figuring out how do we focus on those values um and and still bring bring together you know aspects of of what has been fun and exciting and stuff.
00:26:39.289 --> 00:26:44.490
And effectively what that means is like we aren't an events company, right?
00:26:44.490 --> 00:26:44.889
Right.
00:26:44.889 --> 00:26:50.089
If we it was it and it's funny, Audrey and I like internally, we've had a number of these discussions.
00:26:50.089 --> 00:26:52.970
Uh we brought on a fractional CFO.
00:26:52.970 --> 00:26:54.009
Some of you actually met him.
00:26:54.009 --> 00:26:54.970
His name is Tony.
00:26:54.970 --> 00:26:56.970
He ran a session for the community.
00:26:56.970 --> 00:27:05.609
Um and we've really helped try to understand what all of this is that we're working on and how do we keep it alive.
00:27:05.609 --> 00:27:05.849
Yeah.
00:27:05.849 --> 00:27:09.930
Um, and we've repeatedly told ourselves that we're not an events company.
00:27:10.329 --> 00:27:14.329
And yeah, like we kept doing more and more events.
00:27:14.889 --> 00:27:18.009
Um and so you know, events are a part of the mix.
00:27:18.009 --> 00:27:18.410
Sure.
00:27:18.410 --> 00:27:21.529
Probably not gonna go away, virtual and physical, right?
00:27:21.529 --> 00:27:34.410
Um, but when it is as heavily resource constrained as it is, both time and money, um, we have to make some make some decisions on how to keep those in the mix in a in a way that matters.
00:27:34.889 --> 00:27:35.129
Right.
00:27:35.210 --> 00:27:38.809
Well, I will like since you're hesitant to do it, I'm gonna like I'll say this.
00:27:38.809 --> 00:27:44.889
Like, I having not been to this one, right, just but knowing some of the behind the scenes stuff that I do.
00:27:44.889 --> 00:27:57.769
So first off, I think, yeah, I think Naomi really described it well about how like over the years, right, this this appetite for this kind of community to come together and and help each other out.
00:27:57.769 --> 00:27:59.049
And Audrey, you talked about it too.
00:27:59.049 --> 00:28:06.730
Like, I think it's really I've been around a lot of different kinds of functional teams and things like that, and I think it is unique to this space.
00:28:06.730 --> 00:28:13.210
Um I think part of it is like the it is the shared trauma, a shared understanding of what it like it's like to go there.
00:28:13.210 --> 00:28:21.129
But also I think this like the reactions you got from people about like, is this really the last one and what's coming next?
00:28:21.129 --> 00:28:28.569
Um, says a lot about the way that you guys have built this community for the people in the community.
00:28:28.569 --> 00:28:34.170
And um because I've again being part of other communities, this is this one stands out.
00:28:34.170 --> 00:28:41.210
Like I shed shedding a lot of my active involvement in other communities because this one just stood out, right?
00:28:41.210 --> 00:28:56.809
And it's I think it says a lot about the two of you and the rest of the organization, like all the people involved about like how this community has taken advantage, not taken advantage, but like it reinforced some of the innate characteristics of people who seem to gravitate to this kind of profession.
00:28:56.809 --> 00:29:00.410
So I say thank you, and I'm sure others would do as well.
00:29:00.410 --> 00:29:04.889
So Namien, do you want to like uh say anything about that too?
00:29:04.889 --> 00:29:06.329
I'm putting you on the spot.
00:29:08.410 --> 00:29:40.009
No, I think um there's a lot of people in the community that are wondering what's next, like if there's going to be smaller events or if MOPSA would ever come back, or you know, are they going to have to go to bigger events like Summit or Inbound to be able to see the people that they normally would like to see, but those are more platform uh specific as opposed to vendor agnostic.
00:29:40.009 --> 00:29:45.690
Um, and so I you know, I I think we don't have all the answers yet.
00:29:45.690 --> 00:29:48.490
Maybe we haven't like thought about everything.
00:29:48.490 --> 00:30:00.329
Um but just know that there is a huge appetite for that, and I think everybody would welcome some form of connection coming back if it's not next year or the year after.
00:30:00.329 --> 00:30:03.609
Um that that's a lot of the questions I've been getting anyways.
00:30:03.609 --> 00:30:04.170
Yeah.
00:30:05.609 --> 00:30:05.930
Yeah.
00:30:06.170 --> 00:30:06.809
Yeah.
00:30:06.809 --> 00:30:14.730
I think um version of uh MOPSA will live on.
00:30:14.730 --> 00:30:23.289
Um I think at a minimum this year in 2026 coming up, we're gonna move MOPSA online.
00:30:23.289 --> 00:30:29.129
Just purely for the sake of like everybody's got some incredible content.
00:30:29.129 --> 00:30:32.490
It's really hard to pick all the speakers every year.
00:30:32.490 --> 00:30:35.529
So like let's make sure we keep that content going.
00:30:35.529 --> 00:30:47.769
Uh, and then as we head into 2027, we're gonna try to understand how do we do basically MOPSA in a way that is a little bit more approachable.
00:30:47.769 --> 00:31:00.970
Um, and I think along the way, we'll we'll try a few other things um with our local chapters and see if it can sort of manifest itself uh alongside other events where people would love to go.
00:31:00.970 --> 00:31:07.450
You know, the reality is is they all have limited time and budget um to go to all these things.
00:31:07.450 --> 00:31:21.529
And so, you know, just putting it out there for those that listen to this, um, the original idea of Mopsapalooza, there's two things that I had said that I would kind of love to have seen come to fruition.
00:31:21.529 --> 00:31:24.009
And that doesn't mean that it won't.
00:31:24.009 --> 00:31:26.970
It just just sort of where the idea started from.
00:31:26.970 --> 00:31:39.690
And one of them was Mopsapalooza was meant to be sort of like a festival of micro-user conferences with real actual practitioner discussions uh throughout.
00:31:39.690 --> 00:31:46.970
Because suffice to say, we all use these tools and we love to go to whatever user conference, right?
00:31:46.970 --> 00:31:49.049
Um, because we're passionate about that.
00:31:49.049 --> 00:31:51.289
But again, my budget is limited.
00:31:51.289 --> 00:31:57.690
And so, well, what if we brought everybody together and we just had real learning and an opportunity to go check out a few of those things?
00:31:57.690 --> 00:32:01.450
Um, so that was kind of the Palooza festival of it all.
00:32:01.450 --> 00:32:19.690
Um, and then uh point number two was the idea that um Opsipalooza might it would have been bad to have done this in the first year for obvious reasons, but um, maybe it shows up every other year in person.
00:32:19.690 --> 00:32:28.329
And um again, it's to be respectful of the fact that there's a lot to learn and there's a lot of other things you want to go do.
00:32:28.329 --> 00:32:40.089
And so um I was just trying to recognize that I know as an employee, I would love to go to inbound or summit or wherever, right, and still get involved in those communities.
00:32:40.089 --> 00:32:45.289
Um, but my company's not able to pay for me to go to all of them, and I certainly can't get away from the family all that often.
00:32:45.289 --> 00:32:53.450
And so maybe our community can meet our members where they're at and just respect that we understand that you want to go to those other things.
00:32:53.450 --> 00:33:02.410
Um and so perhaps we could build a a system where we say, hey, go to that this year and then come to back the next year, and because we're just not even doing it.
00:33:02.410 --> 00:33:05.210
And now the decision's off the table.
00:33:05.210 --> 00:33:16.170
Um, but again, like had we have done that after a successful year one, it would be like I don't know how to describe it, but it'd be just like taking something in motion and just like stopping it immediately.
00:33:16.170 --> 00:33:22.410
Um so we had to do it at least for a second year, and then I was like, ah, we'll do it again.
00:33:22.889 --> 00:33:39.529
So I've seen like I think um I'm I'm really excited about the local chapter stuff, and I I'm in Dallas, and I'm really grateful for the people who are trying to to make that happen here because it is it's hard in Dallas, probably is in other markets where people are really spread out and trying to connect, people have other things.
00:33:39.529 --> 00:33:41.129
So I try to get to as many as I can.
00:33:41.129 --> 00:33:45.129
I haven't been to as many as I'd like to, but I think that's another way of doing it.
00:33:45.129 --> 00:34:01.210
So if the people who are are part of this who either whether or not they made it to Mapsapalooza, right, if they're not engaging with their local market or local chapter, um, I would encourage them to do it because I think it's a way of carrying this forward through the rest of the year, right?
00:34:01.769 --> 00:34:02.490
Absolutely.
00:34:02.730 --> 00:34:06.569
And it's one of the areas like that we, you know, Mike and I agree on for 2026.
00:34:06.569 --> 00:34:16.170
We're gonna put a lot more effort and resources into building those chapters out and supporting our chapter leaders because we agree that's a really great avenue for people to still come together in person.
00:34:16.170 --> 00:34:19.530
It's a little bit easier, obviously, because it's in their community and where they are.
00:34:19.530 --> 00:34:21.610
So yeah, it'll be great.
00:34:21.849 --> 00:34:22.170
Yeah.
00:34:22.170 --> 00:34:22.809
Yeah.
00:34:22.809 --> 00:34:30.970
So this is the call out to the to the wild for for those that are uh interested in supporting the local chapters.
00:34:30.970 --> 00:34:32.170
We could use your help.
00:34:32.170 --> 00:34:33.610
They could use your help.
00:34:33.610 --> 00:34:41.850
Um, you know, we're they're just self-organizing, trying to people bring people together and learn about this vocation and talk shop.
00:34:41.850 --> 00:34:48.890
And, you know, literally like a thousand bucks can bring together a really cool, you know, meetup event.
00:34:48.890 --> 00:34:50.650
It's not expensive.
00:34:50.650 --> 00:35:02.810
Um, I know, you know, it's sounds like I'm begging for charity or something like that, but like the reality is that you know they want to get together more often and the more support that they can have, uh, the better.
00:35:02.810 --> 00:35:07.290
And so if you're interested in supporting our local chapters, we would love to have you.
00:35:07.290 --> 00:35:10.650
But um, gosh, we're we're in a lot of places right now.
00:35:10.650 --> 00:35:16.170
Um we have like 16 regional sort of chapters.
00:35:16.170 --> 00:35:22.250
So uh, and if you're interested in in hosting a chapter, we're here for it.
00:35:22.250 --> 00:35:26.410
Um, but yeah, we're we're global at the moment.
00:35:26.890 --> 00:35:27.370
That's awesome.
00:35:27.370 --> 00:35:29.610
So like it kind of leads me to another one.
00:35:29.610 --> 00:35:37.210
So it sounds like you know, Mops Blue is a in it the form it was, at least for now, foreseeable future not gonna happen.
00:35:37.210 --> 00:35:38.890
You're working through other stuff.
00:35:38.890 --> 00:35:52.490
So if people want to either help or get involved with local chapters or want to um get give you ideas about things, knowing that like with this all this in context, do you are you guys looking for input right now?
00:35:52.490 --> 00:35:55.610
Do you want to like you want to like give us a minute to get through it ourselves?
00:35:55.610 --> 00:35:57.370
Like, how are you thinking about that?
00:35:57.370 --> 00:36:04.330
He's looking at me and I'm looking at him.
00:36:04.330 --> 00:36:22.330
I I I so I feel like I like this is a weird like I think I've stumped both of you like twice now, and I can't like I like the the having the either of you have anything to say right away, like I will say for me, I'm always looking for feedback, you know, DM me in Slack, email me, all the things.
00:36:22.410 --> 00:36:23.610
I'm always looking for feedback.
00:36:23.610 --> 00:36:26.490
I can I tend to appreciate hearing that insight.
00:36:26.490 --> 00:36:27.610
So yes.
00:36:28.410 --> 00:36:28.810
Yeah.
00:36:28.810 --> 00:36:37.050
Uh I was uh uh Audrey and I are often on the same page and we don't talk about whether or not we're on the same page, uh, but we did not.
00:36:37.050 --> 00:36:51.610
And uh yeah, the answer is like the the feedback loop and um we'll refer to it as the the spout or the water faucet.
00:36:51.610 --> 00:36:53.610
It is on all the time, right?
00:36:53.610 --> 00:37:01.690
Um I am always getting it, and so don't feel like you're gonna bother me or Audrey with an idea.
00:37:01.690 --> 00:37:22.330
Um, I get a lot of that too, or someone's like, you probably don't want to hear this, but here's this thing, but sick and like, no, no, no, we want to hear like um the reason all this stuff exists, I mean, literally the reason the community has the channels that it has, the MOPSA, the summer camp, all of the things is because somebody at some point said, Hey, could we do that?
00:37:22.330 --> 00:37:25.370
And yeah, I said, Yeah, we'll figure it out.
00:37:25.530 --> 00:37:25.930
Yep.
00:37:26.250 --> 00:37:28.170
So yeah, send your feedback.
00:37:28.170 --> 00:37:32.410
We're totally open to ways to bring the community together.
00:37:32.410 --> 00:37:34.650
Um, new activations too.
00:37:34.650 --> 00:37:41.450
It doesn't always have to be centered on some specific like attribution discussion or business related topic.
00:37:41.450 --> 00:37:47.850
Like it is totally okay if you're like, oh, I would love to organize a Dungeons and Dragons night, right?
00:37:47.850 --> 00:37:48.810
Like, great.
00:37:48.810 --> 00:37:50.970
I also know a guy for that.
00:37:50.970 --> 00:37:55.210
Um, you know, you want to do a poker night virtually, cool.
00:37:55.210 --> 00:37:57.690
Like, you know, it's fine.
00:37:57.690 --> 00:38:07.930
Like we want the community to come together and shared interests and meet each other because at the end of the day, we're all actual people that have other uh passions that aren't just marking apps.
00:38:08.170 --> 00:38:17.690
So yeah, I mean, I just like I'm glad you say that because like even it's funny because I was thinking like that's your attitude of like always bring the feedback is kind of the one I take, even professional.
00:38:17.690 --> 00:38:29.050
Like I used to get really diff offensive, offended or uh defensive about feedback because I kind of took it personally, and then I like at some point the switch went over and I was like, no, bring it all.
00:38:29.050 --> 00:38:39.610
Like I want it all, and I think it there's a lot of value in that because it's you know, sometimes if you if you don't do that, right, great ideas don't come your way and then you miss out.
00:38:40.330 --> 00:38:41.130
Yeah, yeah.
00:38:41.130 --> 00:38:47.769
I I have to say, um just like from a professional development standpoint, right?
00:38:47.769 --> 00:38:55.930
Um when feedback comes in one-offs, it does feel very personal.
00:38:55.930 --> 00:38:56.490
Yeah.
00:38:56.490 --> 00:39:07.769
But when you open it up and you and you open yourself up to just saying, hey, no, no, no, just like let it all come, you now get to start to objectively evaluate all of these new inputs.
00:39:07.930 --> 00:39:08.170
Yeah.
00:39:08.170 --> 00:39:09.769
You look for patterns, right?
00:39:10.090 --> 00:39:15.130
You look for patterns and similarities, and all of a sudden, that is the same thing.
00:39:15.130 --> 00:39:16.970
Patterns and similarities.
00:39:16.970 --> 00:39:25.290
Um, but you you definitely start to um not feel as like personally it's yeah, right.
00:39:25.290 --> 00:39:36.010
Um, and and and I think for anyone who's watching or listening to this and you're in a role, um, you know, doesn't matter if you're not hosting a conference, right?
00:39:36.010 --> 00:39:39.050
You could always get some feedback and just open yourself up to it.
00:39:39.050 --> 00:39:41.610
Um it'll it it definitely makes a difference.
00:39:41.610 --> 00:39:44.410
It took me a while as well, Michael, to get used to that.
00:39:44.890 --> 00:39:45.210
Yeah.
00:39:45.210 --> 00:39:47.130
It's not easy.
00:39:47.130 --> 00:39:48.250
It's not easy.
00:39:48.570 --> 00:39:50.810
Yeah, separating yourself from your work.
00:39:52.650 --> 00:40:10.650
So maybe maybe we can kind of start to wrap up here a little bit and go like what like I know you guys are still in the midst of planning for 2026, but like what are like what are you most looking forward to in 2026 and through the end of this year and kind of where things are going with the community?
00:40:14.810 --> 00:40:17.450
Well, I I I'm actually there's a few things.
00:40:17.450 --> 00:40:27.930
I think um So because Mop Sapalooza is evolving and it's not gonna quite be what it was, it actually opens up a lot of our time and resources to focus on other things.
00:40:27.930 --> 00:40:29.690
So I'm actually really excited about that.
00:40:29.690 --> 00:40:36.650
Because I think Mike and I have had a lot of like great ideas that we wanted to execute and we think would be really great with the community and for the community.
00:40:36.650 --> 00:40:42.250
We just haven't had the time or the energy or the like mental capacity to like focus in on that.
00:40:42.250 --> 00:40:48.490
So I'm actually really excited that we like as we're going into planning, we're able to like think those things through a little bit more.
00:40:48.490 --> 00:40:55.930
Um, you know, one of the things we've talked about is maybe refreshing the website, you know, like I mentioned earlier, more of a chapter lean.
00:40:55.930 --> 00:40:58.250
Do we revive our ambassador program?
00:40:58.250 --> 00:41:00.010
Do we do a mentoring program?
00:41:00.010 --> 00:41:04.890
Like there's a lot of different areas that we want to put more energy into, especially certification.
00:41:04.890 --> 00:41:11.450
So I feel like now that we have the time to do that, I'm really excited about what's happening next in those spaces.
00:41:11.450 --> 00:41:13.530
So that's really exciting to me.
00:41:15.210 --> 00:41:16.810
Yeah, I have to agree.
00:41:16.810 --> 00:41:35.130
Um I I'll I'll say things that may not actually come to fruition in 2026, but there's um there's a the the gist of it is or the overriding theme is that it's leaning back into the community programming itself.
00:41:35.130 --> 00:41:41.130
Um so you know, mentorship has been a request for the last five years.
00:41:41.370 --> 00:41:42.010
Yeah.
00:41:42.250 --> 00:41:45.690
Um it is just like an event.
00:41:45.690 --> 00:41:53.050
Um doing mentorship programs is not um overly scalable.
00:41:53.050 --> 00:41:59.130
And so it will take uh quite a bit of effort to you know make sure that that comes to fruition.
00:41:59.130 --> 00:42:02.090
But we we would love to see something happen there.
00:42:02.090 --> 00:42:06.890
Um the matcha program that we used to have is coming back.
00:42:06.890 --> 00:42:10.410
I saw that it ourselves, so we're excited about that.
00:42:10.890 --> 00:42:11.210
Great.
00:42:11.370 --> 00:42:19.210
Um, and and that allows you to, for those that don't know what that is, that allows you to automatically meet other members of the community uh without really much effort.
00:42:19.210 --> 00:42:22.250
We just automatically tear you up, which is great.
00:42:22.250 --> 00:42:33.290
Um, and then I would say I I would really love to come back into our chapter, or sorry, not our chapter, our um always ch words, chairperson program.
00:42:33.290 --> 00:42:40.490
So when we first got started quite quite a while ago now, it feels like, yeah, although it really wasn't that long ago.
00:42:40.490 --> 00:42:49.370
Um, we used to run a chairperson program where someone would represent uh a corner of technology, spot, or keto, part, whatever.
00:42:49.370 --> 00:42:51.690
Um, and though that was fun.
00:42:51.690 --> 00:42:55.290
Uh they got to sort of you know create discussions around that topic.
00:42:55.610 --> 00:43:00.410
They got to be, they got to be we had we had a state of the union a couple times with those people, yeah.
00:43:00.650 --> 00:43:02.010
Yeah, we're like, what's going on?
00:43:02.010 --> 00:43:02.890
What's the change log?
00:43:02.890 --> 00:43:05.769
And then you know the poor part person was like, nothing changed.
00:43:05.769 --> 00:43:11.690
Sorry, sorry, sales people.
00:43:11.690 --> 00:43:15.450
Um, but I would love to see that come back.
00:43:15.450 --> 00:43:20.890
And I and I think one of the ways I'd like to see it come back is to give it even more love, right?
00:43:20.890 --> 00:43:28.970
Like, let's get some people on like our video feeds, like showing us how to do something cool inside of these tools, right?
00:43:28.970 --> 00:43:36.570
Like, let's get a little bit more hands-on and not just you know, meeting and talking about the tool, but let's let's actually learn how to use it.
00:43:36.570 --> 00:43:48.650
Um, and so I kind of want to reinvigorate stuff like that to bring some of that community learning back um in ways that again are a lot more accessible because it's remote first and it's you know all that kind of stuff.
00:43:48.650 --> 00:43:58.250
So yeah, lots more focus on creating um net new sources of data and knowledge uh at the community level.
00:43:58.250 --> 00:44:00.330
That's that's kind of what I'm most excited about.
00:44:01.370 --> 00:44:04.730
Naomi, any thoughts from you as we wrap up?
00:44:06.730 --> 00:44:13.050
Um I I feel like this is not the end of Mopsa Palooza.
00:44:13.050 --> 00:44:16.170
It's just uh pause for right now, right?
00:44:16.170 --> 00:44:42.010
I think that it's just a it's just a temporary pause to regroup, take some time to figure out, okay, what is the next iteration of community gathering look like and coming back bigger, stronger, more well-funded, resourced, you know, not spending a million dollars when we don't have a million made a million dollars, right?
00:44:42.010 --> 00:44:44.330
Um, I think it's just a pause right now.
00:44:44.330 --> 00:44:47.210
So I'm not really trying to say something that seems so final.
00:44:47.210 --> 00:44:47.930
Yeah.
00:44:47.930 --> 00:44:57.210
It's just that these are the things we learned in the last three years, and we're gonna take that and apply that for something better.
00:44:57.610 --> 00:45:04.250
When TBD, but maybe the Europeans are begging me to go to Europe.
00:45:04.250 --> 00:45:08.410
I know that from year one, Euro Disney.
00:45:08.410 --> 00:45:09.450
No, mostly Europe.
00:45:09.610 --> 00:45:14.250
You know, your dollar will go farther in Canada or Texas.
00:45:15.130 --> 00:45:18.730
Just just an hour ago, I was thinking that too, Daniel B.
00:45:18.730 --> 00:45:22.410
I was like, I get I think we get like 20 or 30 percent more or something.
00:45:22.410 --> 00:45:26.890
Like, I don't even know what this darn math is, but maybe maybe that's a thing.
00:45:27.130 --> 00:45:32.970
Well, you de I mean, I love I was in New York last week and it was great, but man, everything's expensive there.
00:45:33.370 --> 00:45:34.970
Yeah, that's crazy.
00:45:34.970 --> 00:45:35.769
That's crazy.
00:45:35.769 --> 00:45:38.410
Everybody's like, why do you keep doing events in California?
00:45:38.410 --> 00:45:40.330
I will tell you the reason why, folks.
00:45:40.330 --> 00:45:42.570
One is uh I live here.
00:45:42.570 --> 00:45:43.210
No, I'm just kidding.
00:45:43.290 --> 00:45:45.370
It has nothing to that's a pretty good reason, though, actually.
00:45:47.050 --> 00:45:51.290
No, the the the actual reason is I actually flew to Dallas.
00:45:51.290 --> 00:45:55.210
I flew there, and I I checked out like three events.
00:45:55.210 --> 00:45:56.410
We went to dinner, Michael.
00:45:56.410 --> 00:46:07.290
Yep, and uh checked out three venues, and they were they were double or two and a half X the cost of what ended up coming to fruition in California in Anaheim here, which is crazy.
00:46:07.290 --> 00:46:08.250
Trust me.
00:46:08.250 --> 00:46:14.330
Yeah, I know you think there might be cheaper locations, other places, but um, I did shop, I promise.
00:46:14.490 --> 00:46:16.090
They're all expense, they're all expensive, I think.
00:46:16.090 --> 00:46:18.410
At the end of the day, they're all expensive is the answer.
00:46:18.410 --> 00:46:19.210
Yeah, yeah.
00:46:20.010 --> 00:46:22.010
So Naomi, I think you're right.
00:46:22.010 --> 00:46:22.810
It's pause.
00:46:22.810 --> 00:46:23.450
Yeah.
00:46:23.610 --> 00:46:28.730
We'll bring last year for now, not see you yeah later.
00:46:29.050 --> 00:46:32.010
It's it's it's a it's a not now, it's not a no, right?
00:46:32.010 --> 00:46:32.490
Yeah, yeah.
00:46:33.130 --> 00:46:33.610
Yeah, yeah.
00:46:33.850 --> 00:46:34.330
Exactly.
00:46:34.330 --> 00:46:34.970
Exactly.
00:46:34.970 --> 00:46:38.970
But um keep an eye on our channels.
00:46:38.970 --> 00:46:42.090
We have uh we're gonna do kind of a look back.
00:46:42.090 --> 00:46:45.290
Um thank goodness for AI.
00:46:45.290 --> 00:46:55.450
I am gonna synthesize a bunch of data over the last three years and share sort of what were the top trends that we saw, the top sessions, yeah.
00:46:55.450 --> 00:46:59.610
Um, celebrate some of those folks that had some of those top performing sessions.
00:46:59.610 --> 00:47:04.010
Um, so if you were a speaker at one of the last three years, you may end up in that mix.
00:47:04.010 --> 00:47:11.610
Um, and then it'll the the idea of that is one to celebrate the content and to to share some sort of trends is is the second part, right?
00:47:11.610 --> 00:47:18.170
And for all of us to try to observe what's been happening over the last three years as we see it through the lens of Mopsapalooza content.
00:47:18.170 --> 00:47:21.210
So um that'll come out pretty soon.
00:47:21.210 --> 00:47:30.490
And then uh uh I think by the time this episode airs, we'll be able to announce all of uh the winners of the no bullshit demo contest that we ran live.
00:47:30.490 --> 00:47:33.370
Uh nice at Mopsa Palooza this year.
00:47:33.370 --> 00:47:38.570
So um yeah, we're really excited to to shout that out too.
00:47:38.570 --> 00:47:40.170
So keep an eye on those channels.
00:47:40.490 --> 00:47:41.530
Awesome.
00:47:41.530 --> 00:47:42.490
Awesome.
00:47:42.490 --> 00:47:44.250
Well, I still have FOMO.
00:47:44.250 --> 00:47:46.890
Uh I am glad that it was great.
00:47:46.890 --> 00:47:51.850
It I mean, it definitely has had a uh I've seen amazing feedback from afar.
00:47:51.850 --> 00:47:53.450
So glad it happened.
00:47:53.450 --> 00:47:54.890
I'm looking forward to what's next.
00:47:54.890 --> 00:47:57.290
So um I don't know where else to leave it.
00:47:57.290 --> 00:47:59.530
So with that, we'll wrap it up.
00:47:59.530 --> 00:48:01.210
But thanks to you all for doing doing this.
00:48:01.210 --> 00:48:03.370
Um it's always fun to get everyone together.
00:48:03.370 --> 00:48:06.330
It's I love this, but um you do it more.
00:48:06.330 --> 00:48:07.530
That's all I'm gonna say.
00:48:07.530 --> 00:48:08.890
Yeah, yeah.
00:48:08.890 --> 00:48:09.769
All right.
00:48:09.769 --> 00:48:12.250
Well, until next time, bye everybody.
00:48:12.250 --> 00:48:16.970
And uh, as always, if you have ideas for topics or guests or want to be a guest, reach out to any of us.
00:48:16.970 --> 00:48:18.090
We'd be happy to get this started.
00:48:18.090 --> 00:48:19.050
Bye, everyone.
00:48:19.050 --> 00:48:20.330
Bye.