WEBVTT
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Welcome to the Factor Podcast, where we talk about the
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stuff they didn't teach you in school, how to grow
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your practice, refine your clinical skills, and get better results
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for your patients. We're here to help you navigate the
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real-world challenges of being a healthcare provider, from delivering top-notch
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patient care to running a business that doesn't run you
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into the ground. Whether you're fresh out of school or
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scaling your practice, we're diving into effective, cutting-edge treatments to
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get patients better, faster. We'll also talk about business strategies
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and tactics to help you work smarter and not harder,
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and the mindset shifts required to thrive as a top
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performer in your field so you can build a career
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you love without burning out. If you're ready to learn
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what works and what doesn't, from leading experts, industry innovators,
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and respected clinicians across a wide range of specialties, you're
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in the right place, my friend. Let's dive in.
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When the difference.
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Between winning and losing is measured in fractions of a second,
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physical preparation alone isn't always enough. Increasingly, elite athletes and
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sports organizations are looking beyond strength and conditioning to gain
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a competitive edge by training the brain. Welcome back to
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the Factor Podcast, where we explore the latest evidence, emerging technologies,
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and clinical strategies to help healthcare providers deliver better outcomes
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for their patients. I'm your host, Jessica Riddle, And today
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we're continuing our special featured training from the Better Brains,
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Better Futures podcast hosted by Seth Kalin. Better Brains, Better
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Futures is a member of the Factor Podcast Network, where
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we bring you conversations from trusted providers and thought leaders
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who are advancing evidence-informed health care. If you missed part one,
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I encourage you to go back and listen to that first.
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In our part one episode, Seth and Dr. Kevin Butterfield
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introduced the science behind quantitative EEG brain mapping and neurofeedback,
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explaining why the brain may be one of the most
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overlooked factors in athletic performance. In part two, the conversation
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will shift from theory to application. You'll hear how professional
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athletes and sports organizations are using brain mapping and neurofeedback
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to improve focus, reaction time, emotional regulation, and recovery.
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Dr.
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Butterfield also shares real-world case studies involving Formula One racing,
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the NFL, professional golf players, MMA, and concussion rehabilitation.
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Dr.
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Butterfield also shares real-world case studies involving Formula One racing,
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the NFL, golfers, MMA, and concussion rehabilitation. while exploring how
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clinicians can begin integrating these technologies into practice. Whether your
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patients are youth athletes, weekend warriors, or elite competitors, this
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conversation offers valuable insights in the future of performance healthcare.
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Whether your patients are youth athletes, weekend warriors, or elite competitors,
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this conversation offers valuable insights into the future of performance healthcare.
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Let's jump into part two.
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Benefits for coaches and medical teams. So we're not just
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providing you a neurofeedback as a tool. We're providing you
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that QEEG, that brain map that helps you provide the
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data point that can give you more perspective as if
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there's a coach, as a clinician practitioner to make clinical decisions,
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to make game day decisions, to make training development plan decisions.
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So we replace that guesswork with objective neurological data. So
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that way we can actually show you results along the way.
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So you get that pre-readiness, pre-competition readiness scan. We can
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do pre-season, mid-season, the end of the season. You can
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do before a big game. We can kind of see
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where the readiness state is. Dr. Kevin has worked with
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race teams across the country and doing weekend neurofeedback on
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them to get ready for race day. So we're able
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to work with from that short window to actually make
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an impact on someone, not just full protocol. That's going
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to be over a 12 to 15 week period of time.
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We can actually have an impact on an individual that's going,
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getting ready for game day. So we can provide that
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real-time recovery assessment and it integrates well with, if you
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have a strength and conditioning coach and workflow and we're
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able to support you with that, integrating different protocols to
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help with that as well. So shift in practice as
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far as integrating Norv's feedback. So it's a new assessment,
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but it provides you that support to be more data-driven.
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We have a clinical grade QEG. It's an objective snapshot
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to provide that cognitive and autonomic readiness. And it only
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takes 10 minutes to actually do it. Once you get
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the cap on to do a brain map, it doesn't
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take long at all. So we're changing it from whether
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it's after concussion or after training, just saying, how do
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you feel? We're able to do a brain map and say,
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this is actually what your brain's showing us. And how
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does that actually correlate with how you're feeling? So it
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gives you that objective tool.
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The field integration in elite and youth sports, again, it's
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perfect for your practice itself. It's portable. You can take
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it to the events. You can take it to some games.
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You can do whatever from warmup before the game, after
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the game. If they get a concussion, you can check
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to see. If there's any signatures of a concussion on
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the brain map, and you can go ahead and address
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that at the office.
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So the neurofeedback advantage, I mean, we've kind of talked
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about this, but we're really focusing on trying to mitigate
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that long-term effect. When we're talking about youth sports and
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their concussions, that long-term effect that it can have. If
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we don't have a individual that, like a player, Dr.
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Kevin normally goes into a case study. I'll just review
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it briefly. soccer player that was 10 years old, had
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a concussion, and was a perfect student basically before that.
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After the concussion, for over a year, had all sorts
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of mood issues, anxiety issues, overreaction issues, grades completely dropped
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and was failing. And after a year, they came and
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saw Dr. Kevin, and within 30 sessions, he was completely
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back to normal of the 10-year-old that his parents had before.
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So if... They didn't find Dr. Kevin, and after all
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the medications that they tried, they went to chiropractors, they
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went to others that tried to help fixing, and they
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got the musculoskeletal fixed, but were not able to get
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the brain back in tune. Without finding a neurofeedback practitioner,
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that child may have went on for years with poor grades,
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mood issues, and trouble in school, and it could have
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changed the entire trajectory of that individual. So we really
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Back to the human dimension, these are individuals, they are
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humans that we're making an impact on. And we really
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want to have as many of these placed around the
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country so we can have a greater impact on the
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future of the youth generation. So we're protecting that future development,
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we're helping to safeguard that, help them get back into play,
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but also helping them get back into normal life. It's gentle,
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it's drug-free, it's non-invasive. So we're, and with NORA Feedback,
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it's resilience training. We're creating that resiliency. That's self-awareness. So
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they actually become more aware and they're able to respond
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and think about things before they respond. So they're responding appropriately.
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And we want to really bring in the complete brain health.
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So again, like I mentioned earlier, is that metabolic support.
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It's that life cell support. We still need the proper
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amount of DHA to be able to support the brain
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cells regenerating themselves. And there's other aspects that we want
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to be able to decrease neural inflammation in a brain.
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So we combine that together. Hippocampus Labs with neurofeedback support
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and supplementation and lifestyle recommendations to give you the best
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opportunity for success.
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All right, this is a good one. This is my
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wheelhouse here about the racing. I set up a racing
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simulator in my office. An IndyCar medical team, Dr. Olvey
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and Dr. Trammell, those are the IndyCar medical directors. They
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asked me if I could do a study on them
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with the concussions and does our peak performance protocols actually work?
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I mean, do they make the drivers faster? Do they
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get the static out of their brain so they can
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concentrate a lot better? And I said, well, yes, let's
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find out. So a lot of professional race teams over
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in Europe use this. Like Lewis Hamilton is a seven-time
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Formula One world champion. Neurofeedback is part of his mental
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training routine is what he said. It keeps the brain
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sharp and focused. And you need good hand-eye coordination and
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really quick When the world's traveling by at 230 miles
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an hour, you got to be on your game. Because
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one little slip up, you get off your line and
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you're in trouble. Yeah, there's a 40% reduction in cognitive drift.
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I think it's higher than that. But yeah, so this
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guy here, he's getting a peak performance training session. That's
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the brain map and everything we look at. There's a simulator.
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That's an F2 driver from Europe that came over from
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France to do the study to see what it's actually doing.
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You can see the sensors on his head there. So
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the way this worked was I had drivers from go-karts, IndyCar, NASCAR,
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Dirt Track, everything, you name it, because everyone's different, has
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different brain areas they got to work on. The way
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it worked is I had them drive 30 minutes on
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the track they're most familiar with that they won't crash
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on and then they stayed in the in the in
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the seat on a simulator and they had the cap
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on and I said okay now I'm doing my peak
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performance protocol for 30 minutes close your eyes and just
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relax and then I said go back out there do
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another 30 minutes All their times improved, all of them.
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And I asked them how they felt after they went
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through the training. And they said, I felt more confident
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in the car. I braked later into the corner and
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accelerated quicker getting out. And I felt more comfortable and
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at ease.
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So we just, our.
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Protocol cleared out the static, elevated the alpha waves, and
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got rid of all the stuff that he didn't need
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for when he's racing out there. So it was really
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an excellent study. So we got a ton of data
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on that one.
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Your patients have their blood tested, their heart checked, their
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vision measured. So when was the last time anyone actually
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looked at their brain? Hippocampus Labs helps practices add QEEG
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brain mapping and neurofeedback as a complete new service line.
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Objective assessment, clinical protocols, professional reporting, expert practitioner included and
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available for consult. We build the program, train your team,
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and bring you the patients. You deliver the care, turnkey
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from day one, Hippocampus labs, visit hippocampuslabs.com to learn more.
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And there's a study, I think in Denmark, I think
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that's the one you were asking about where this is
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good for golfers. They really have to be on their
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game because one missed putt, you can't get back in
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the game, right? You're mentally out of it. So we
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have to get the frontal alpha suppression. If you got that,
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that's a problem. elevated anterior beta, you're overthinking more rigid.
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You have to clear these out and balance those, which
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you can do with the neurofeedback. Bryson DeChambeau, his PGA,
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he crushes that ball when he tees up. He says
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when his heart rate goes up, he was able to
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control it and get it back down. That means he
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can state shift from getting stressed, here comes anxiety, to
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now calm it down to get in the zone where
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you have to be. So it doesn't bother you as much.
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So that's what, it's good for putting game, and it's
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good for Performance anxiety, like getting rid of that to
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get all the static out of your brain. I mean,
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Kirk Cousins is a NFL football player. He's been using
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neurofeedback for a long time. He wears, he does it
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before a game. He does it after a game. And again,
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the key here is if you can see it and
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you can measure, you can change it. And if you
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can see how his brain is before a game and
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then after a game, that's the perfect time to use
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all this. But you get sustained focus, emotional regulation and
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stress mitigation. and your hand-eye coordination is improved. And they
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said that Peyton Manning, he was like, he's got to
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be on some growth hormone. He's throwing like a young kid,
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and his targets are always on target. But he was
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actually doing neurofeedback his whole career. He was one of
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them also. So it definitely helps athletes and pro athletes.
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Oh, yeah.
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Seth, you can do this one here.
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Yeah, so this is, so they won the Kirk Cousins,
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Peyton Manning, you're talking about. We're talking about peak performance,
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being at the top of your game. But this reference
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really is for concussion recovery. This player, Dave Studdard, he
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was a former NFL lineman for the Broncos. And they
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did this with a dozen retired Denver Broncos players, decade-old
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concussion symptoms. Many experienced significant improvements, some reporting dramatic recoveries
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from memory deficits, depression, and mood swings. So Dave Studdard's
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quote there was, it was kind of like night and day.
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The light came back on and clarity just everywhere. They've
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given me back my life that NFL took away from me.
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So yes, it's powerful. And just think about that for
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how many people deal with concussions that are under the radar,
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or they have a mild concussion, or how many youth
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athletes get concussions that never actually get addressed with neurofeedback,
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but they get cleared to go back in the game.
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So there's going to be ongoing things that are going
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to be symptoms. It says decade-old symptoms addressed. This is
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not something that goes away because once that injury is
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there and the The brain has learned to adapt to
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that situation of that concussion, that brain waves change. And
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with the damage that was done, the brain waves stay
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in that regard without any support to help train them back.
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So Dr. Kevin calls it scrubbing the concussion away. We're
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able to remove that electrical signature that was creating that
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static and that noise and problems of the symptoms that
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they were experiencing long after the inflammation reduced. There's another,
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we can go in a deeper level, there may be
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antibodies that are still occurring with the concussions. They still
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need that metabolic support. They still need neuroinflammatory support. They
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still need a DHA. But these specific players had major
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results with just neurofeedback of erasing some of the stuff
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they've been dealing with for years. It's very powerful. And
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just another case study of MMA, controlling the fight before
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the starts, being able to be in that ready state,
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that emotional volatility that occurs when you get punched in
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the face. One of the best lines I've ever heard,
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everybody has a plan until you get punched in the
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face by Mike Tyson, that the ability for neurofeedback to
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help with that stress resilience, to be able to snap
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back into focus, to be able to have that control
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and composure under extreme stress and you're getting choked out.
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So That's not something that I'm going to do and
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put myself under a study for specifically. But yeah, it's
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had some major impacts across all sorts of sports. Really
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is what I think the picture we're trying to paint
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here is it doesn't matter the sport. We're able to
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elevate and able to support that athlete be at the
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best that they can be.
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Go ahead.
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So the mechanism of action. So there's three main biological
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mechanisms that these pathways are essential for you to understand.
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And for coaches to understand when they're working with an
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individual and athlete to know that there's prime time to
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actually be working together with neurofeedback as a coach or
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as a healthcare practitioner that's guiding them mentally to be
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more in their game. So neuroplasticity, neurofeedback is increasing neuroplasticity.
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We're continuously reinforcing the optimal brainwave states because the brainwaves
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are out of synch. We're able to measure the brainwaves
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of the individual in real time and measure it against
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a normative database. And then we're able to train it
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back into where the normative range is. So we're doing that,
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but what if somebody has anxiety or they have depression
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or if they have focus issues? If we're helping with
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increasing neuroplasticity with the brain, that's the best time for
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that player to be going through coaching sessions. That's the
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best time for that player to be getting guidance to
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learn new skills. So neuroplasticity is major in that operant conditioning,
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recognizing the flow state through reward feedback. And that's really
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how neurofeedback works. It's through the reward mechanism. That tone
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actually provides where Dr. Kevin mentioned, you put on the
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headset and there's a, we use auditory neurofeedback is what
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hippocampus labs does generally. And that response provides a very
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small dopamine response in the brain. So over time, the
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brainwaves start to train, they get into, and there were
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more mechanism and it actually happens within three to four
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minutes of each session. You're able to see those brainwaves
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go into the normal range because that dopamine response that's
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ever so slight is able to train that brainwave very quickly.
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And cortico-lymbic modulation Prefrontal training strengthens top-down regulation of the
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limbic system, improving emotional control and reducing reactive stress-driven performance
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under stress. Hold on one second. I got a question
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that came in. So, all right. So the body's reset system,
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autonomic integration. So nor feedback doesn't operate in the brain isolation. Like,
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as I mentioned, it's a bi-directional pathway. Metabolic system is
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supporting the brain. The brain is supporting the metabolic system.
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So we're able to make a response. If you haven't
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seen our previous webinars in HRV, we can send you
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that heart-brain connection, vagal tone. So these are standard markers
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for autonomic health and resilience. We're able to actually impact
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those significantly. We're able to calm sympathetic dominance and able
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to control the sympathetic system, autonomic nervous system, to be
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able to respond appropriately and When I say that respond appropriately,
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it doesn't really go into depth of what that really means.
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But if we're able to respond appropriately, if we're not
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overreacting to something, that means we're having reduced cortisol response.
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We're having reduced other hormone responses that are unnecessary. The
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more we're able to bring those hormones down in the body,
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then the more resilient we're able to become, the more
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we're able to actually restore what may be a cortical
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resistant cell. If we're able to reduce that stress over time,
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we're able to reset that system. We're able to reset
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the response, the feedback loop. Also, the anti-cannabinoid system tone,
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rhythm regulation, promoting natural recovery mechanisms. So there's a lot
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of references that we'll provide you as well. Again, if
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you are watching this recording, please just make sure you
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ask for those references and we'll follow up with that
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after the fact and we'll send.
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You an email.
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So these are just four studies that we just selected
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to show you here. but it's not an emerging hypothesis.
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It's a clinically substantiated method with over two decades of
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peer-reviewed validation across cognitive performance, reaction time, recovery, sports-specific outcomes.
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There's more research than the past two decades. That's just the,
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there's been a lot of research over the past two decades.
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There's actually been research since the 50s and before that.
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It's just less quantity of it. So protocol development at
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hippocampus labs, That's our foundation. That's what we provide is
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we provide you clinical success from day one with Dr.
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Kevin Butterfield and our neuro science team. Over 10,000 brain
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maps we reviewed. So it's a massive data set that
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we've gone through over all of his experience and our
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team's experience. 100% custom protocols. So no templates. So we
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don't just take an athlete and use that brain map
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and provide you just a simple training that kind of
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saw those performance protocols. We can get results with those.
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What we want to do is we want to make
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sure that we focus on what is specifically going on
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with that individual athlete's brain. So we can actually get
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the best results possible. That's just going to be beyond
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just the game time. It's going to be more for
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the game time plus their long-term health and wellness. Multiple disciplines.
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Like I said, this applies to any sport, to any athlete,
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to really any individual. But for today's purposes, we're really just,
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we're optimizing sports to be able to be at our
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best on the field or on the pitch, as they say,
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or on the court or on the rink. There's a
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lot of different ones that they could be. So integration pathways.
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So whether you're an independent sports medicine provider or you're
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a professional team organization, we are working with teams that
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we can provide you a clear pathway of how to
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use QEEG and neurofeedback within your existing structure for providers
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and clinicians to The QEEG performance assessment, really having that
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baseline is so powerful to be able to make changes
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with your patients and their families to be able to
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get the most data possible on what's going on with
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their brain. And most of the time when you do
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the brain map and you show them the areas of
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the brain that they're being affected with, depending on how
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bad things are with them, they're like, that's just like
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you knew all the things that I'm dealing with that
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I haven't said to you. So we blend more feedback
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into sports, chiropractic, physical therapy, any rehabilitation workflow. If you're
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just a team or a coach, so we provide that
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objective baseline. We have practitioners that we can also refer
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depending on where your sports team is to provide, help
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you with that readiness profile to support your training cycle.
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So we can help you with reducing burnout to help
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with longitudinal recovery and cognitive load tracking and mental conditioning.
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So That's integrated as a core pillar that we want
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to have integrated into all sports organizations is there's this
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physical support and strength training that is provided. And they're
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professional athletes. Obviously, they're training on a daily basis. But
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most of them, especially in youth sports or in that
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semi-pro level or collegiate level, they're not doing anything for
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daily brain training. or weekly brain training, and they're not
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doing support mechanisms to actually make sure that they're at
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their best, making the best decisions on the field and
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off the field. Because remember, this is the human dimension.
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We're not just training an athlete to be the best
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athlete that they can be. We're training a human to
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be the best human that they can be. So when
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they're off the field, they're going to make better decisions.
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They're going to get better grades. They're going to have
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better relationships. They're going to have better stress response when
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challenges arise, because we obviously don't live in a bubble.
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We live in a very stressful world. So this is
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really making a major impact for the individuals that you're
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able to touch and support. So we have packages and
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invitation support. So we have tiers to help whether you're
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athlete programs, whole team or whole organization, multiple teams. So
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we can help support you as a practitioner to work
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with these teams as well to develop these individual protocol
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implementation programs. Or if you're a team that's looking for
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a practitioner with more feedback, we can help guide you
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with the best solution that is available out there on
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the market. So lead athletes train their muscles, champions train
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their minds. On your way to the top, don't forget
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to take your brain with you. I think that's a
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quote by Dr. Kevin.
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Yes, it is. That's a good one. I threw that
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in there.
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That's right.
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That's the man. So it's really, it's the edge, the
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neural edge, the measurable, and it's trainable. As Dr. Kevin mentioned,
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if you can measure it, you can train it, you
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can change it. Your athletes deserve every advantage available. And
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the most powerful one is already inside them. So there's
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a phone number there, 833-722-7662. You can text us now
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or you can text us whenever you want, but texting
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us now will help get you on the schedule for
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us to be able to have a conversation. We can
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do a demonstration. We can get in more details about
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your specific needs and your desires to be able to
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implement this or questions that you have about specific patients.
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I just got another referral from an acupuncturist down the
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street that had The power of ignore feedback impact his
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daughter and already getting referrals because now he knows that
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we're doing that at my wellness center. So there's a
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lot of ways that we can help you with grow
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and impact as many as possible in your area. So
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please don't hesitate to reach out to us. So now
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as if you joined late, I didn't get to reiterate it.
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But if you have any questions, there's a Q &
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A button. You can put some questions directly in chat,
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but we're here to help you really just find the
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best solution that's for you and your patients and your
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community to get the best brain support that's available out there. Data-backed, field-tested,
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and performance-first.
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Right, Dr. Kevin? Exactly. Well put.
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All right. Excellent job.
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So I think we'll call it a night. All right.
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Thank you all for joining. I appreciate your time. Thank you, Dr.
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Butterfield. Thank you, guys. You did great. I'll talk to you.
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All right.
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Bye-bye.
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That's it for today's episode. Thanks for joining us for
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part two of this special featured training from the Better Brains,
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Better Futures podcast, a member of the Factor Podcast Network.
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We hope this two-part series has given you a deeper
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understanding of how quantitative EEG brain mapping and neurofeedback are
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expanding the conversation around athletic performance, concussion recovery, and brain health.
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If you'd like to continue learning from Dr. Kevin Butterfield,
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be sure to revisit our episodes 115 and 116, where
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we explored the clinical foundations of neurofeedback and its applications
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across a variety of patient populations. As always, our goal
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here at Factor is to introduce you to emerging ideas,
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00:26:47.819 --> 00:26:51.880
innovative technologies, and evidence-informed strategies that help you become a
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00:26:51.900 --> 00:26:56.289
better clinician and improve your patient outcomes. If you enjoyed
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00:26:56.309 --> 00:27:00.490
this episode, please be sure to subscribe, leave us a review,
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00:27:00.569 --> 00:27:03.250
and share it with a colleague who is also passionate
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00:27:03.329 --> 00:27:06.980
about advancing healthcare. Thanks for listening. We'll see you next time.
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Hey guys, if you like what you heard today, I
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encourage you to visit our website at factor-store.com. That's spelled F-A-K-T-R-hyphen-store.com.
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00:27:22.230 --> 00:27:24.430
to find out more information about all that we have
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00:27:24.470 --> 00:27:27.099
to offer. We have a variety of online offerings as
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00:27:27.140 --> 00:27:30.500
well as our hands-on factor rehab system course scheduled in
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00:27:30.539 --> 00:27:32.819
cities around the globe. Be sure to also check out
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00:27:32.839 --> 00:27:35.980
our event calendar and bookmark any of these upcoming live
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00:27:36.019 --> 00:27:38.619
webinar dates coming up in the near future so you
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00:27:38.660 --> 00:27:41.029
can join us live. And of course, the biggest compliment
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00:27:41.069 --> 00:27:43.049
we can receive is for you to help us spread
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those out.
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Welcome to the Factor Podcast, where we talk about the
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stuff they didn't teach you in school, how to grow
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your practice, refine your clinical skills, and get better results
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for your patients. We're here to help you navigate the
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real-world challenges of being a healthcare provider, from delivering top-notch
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patient care to running a business that doesn't run you
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into the ground. Whether you're fresh out of school or
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scaling your practice, we're diving into effective, cutting-edge treatments to
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get patients better, faster. We'll also talk about business strategies
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and tactics to help you work smarter and not harder,
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and the mindset shifts required to thrive as a top
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performer in your field so you can build a career
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you love without burning out. If you're ready to learn
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what works and what doesn't, from leading experts, industry innovators,
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and respected clinicians across a wide range of specialties, you're
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in the right place, my friend. Let's dive in.
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When the difference.
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Between winning and losing is measured in fractions of a second,
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physical preparation alone isn't always enough. Increasingly, elite athletes and
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sports organizations are looking beyond strength and conditioning to gain
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a competitive edge by training the brain. Welcome back to
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the Factor Podcast, where we explore the latest evidence, emerging technologies,
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and clinical strategies to help healthcare providers deliver better outcomes
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for their patients. I'm your host, Jessica Riddle, And today
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we're continuing our special featured training from the Better Brains,
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Better Futures podcast hosted by Seth Kalin. Better Brains, Better
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Futures is a member of the Factor Podcast Network, where
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we bring you conversations from trusted providers and thought leaders
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who are advancing evidence-informed health care. If you missed part one,
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I encourage you to go back and listen to that first.
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In our part one episode, Seth and Dr. Kevin Butterfield
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introduced the science behind quantitative EEG brain mapping and neurofeedback,
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explaining why the brain may be one of the most
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overlooked factors in athletic performance. In part two, the conversation
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will shift from theory to application. You'll hear how professional
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athletes and sports organizations are using brain mapping and neurofeedback
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to improve focus, reaction time, emotional regulation, and recovery.
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Dr.
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Butterfield also shares real-world case studies involving Formula One racing,
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the NFL, professional golf players, MMA, and concussion rehabilitation.
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Dr.
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Butterfield also shares real-world case studies involving Formula One racing,
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the NFL, golfers, MMA, and concussion rehabilitation. while exploring how
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clinicians can begin integrating these technologies into practice. Whether your
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patients are youth athletes, weekend warriors, or elite competitors, this
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conversation offers valuable insights in the future of performance healthcare.
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Whether your patients are youth athletes, weekend warriors, or elite competitors,
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this conversation offers valuable insights into the future of performance healthcare.
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Let's jump into part two.
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Benefits for coaches and medical teams. So we're not just
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providing you a neurofeedback as a tool. We're providing you
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that QEEG, that brain map that helps you provide the
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data point that can give you more perspective as if
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there's a coach, as a clinician practitioner to make clinical decisions,
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to make game day decisions, to make training development plan decisions.
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So we replace that guesswork with objective neurological data. So
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that way we can actually show you results along the way.
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So you get that pre-readiness, pre-competition readiness scan. We can
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do pre-season, mid-season, the end of the season. You can
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do before a big game. We can kind of see
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where the readiness state is. Dr. Kevin has worked with
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race teams across the country and doing weekend neurofeedback on
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them to get ready for race day. So we're able
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to work with from that short window to actually make
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an impact on someone, not just full protocol. That's going
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to be over a 12 to 15 week period of time.
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We can actually have an impact on an individual that's going,
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getting ready for game day. So we can provide that
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real-time recovery assessment and it integrates well with, if you
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have a strength and conditioning coach and workflow and we're
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able to support you with that, integrating different protocols to
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help with that as well. So shift in practice as
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far as integrating Norv's feedback. So it's a new assessment,
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but it provides you that support to be more data-driven.
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We have a clinical grade QEG. It's an objective snapshot
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to provide that cognitive and autonomic readiness. And it only
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takes 10 minutes to actually do it. Once you get
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the cap on to do a brain map, it doesn't
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take long at all. So we're changing it from whether
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it's after concussion or after training, just saying, how do
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you feel? We're able to do a brain map and say,
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this is actually what your brain's showing us. And how
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does that actually correlate with how you're feeling? So it
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gives you that objective tool.
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The field integration in elite and youth sports, again, it's
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perfect for your practice itself. It's portable. You can take
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it to the events. You can take it to some games.
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You can do whatever from warmup before the game, after
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the game. If they get a concussion, you can check
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to see. If there's any signatures of a concussion on
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the brain map, and you can go ahead and address
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that at the office.
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So the neurofeedback advantage, I mean, we've kind of talked
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about this, but we're really focusing on trying to mitigate
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that long-term effect. When we're talking about youth sports and
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their concussions, that long-term effect that it can have. If
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we don't have a individual that, like a player, Dr.
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Kevin normally goes into a case study. I'll just review
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it briefly. soccer player that was 10 years old, had
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a concussion, and was a perfect student basically before that.
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After the concussion, for over a year, had all sorts
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of mood issues, anxiety issues, overreaction issues, grades completely dropped
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and was failing. And after a year, they came and
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saw Dr. Kevin, and within 30 sessions, he was completely
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back to normal of the 10-year-old that his parents had before.
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So if... They didn't find Dr. Kevin, and after all
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the medications that they tried, they went to chiropractors, they
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went to others that tried to help fixing, and they
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got the musculoskeletal fixed, but were not able to get
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the brain back in tune. Without finding a neurofeedback practitioner,
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that child may have went on for years with poor grades,
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mood issues, and trouble in school, and it could have
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changed the entire trajectory of that individual. So we really
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Back to the human dimension, these are individuals, they are
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humans that we're making an impact on. And we really
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want to have as many of these placed around the
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country so we can have a greater impact on the
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future of the youth generation. So we're protecting that future development,
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we're helping to safeguard that, help them get back into play,
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but also helping them get back into normal life. It's gentle,
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it's drug-free, it's non-invasive. So we're, and with NORA Feedback,
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it's resilience training. We're creating that resiliency. That's self-awareness. So
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they actually become more aware and they're able to respond
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and think about things before they respond. So they're responding appropriately.
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And we want to really bring in the complete brain health.
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So again, like I mentioned earlier, is that metabolic support.
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It's that life cell support. We still need the proper
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amount of DHA to be able to support the brain
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cells regenerating themselves. And there's other aspects that we want
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to be able to decrease neural inflammation in a brain.
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So we combine that together. Hippocampus Labs with neurofeedback support
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and supplementation and lifestyle recommendations to give you the best
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opportunity for success.
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All right, this is a good one. This is my
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wheelhouse here about the racing. I set up a racing
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simulator in my office. An IndyCar medical team, Dr. Olvey
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and Dr. Trammell, those are the IndyCar medical directors. They
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asked me if I could do a study on them
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with the concussions and does our peak performance protocols actually work?
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I mean, do they make the drivers faster? Do they
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get the static out of their brain so they can
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concentrate a lot better? And I said, well, yes, let's
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find out. So a lot of professional race teams over
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in Europe use this. Like Lewis Hamilton is a seven-time
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Formula One world champion. Neurofeedback is part of his mental
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training routine is what he said. It keeps the brain
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sharp and focused. And you need good hand-eye coordination and
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really quick When the world's traveling by at 230 miles
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an hour, you got to be on your game. Because
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one little slip up, you get off your line and
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you're in trouble. Yeah, there's a 40% reduction in cognitive drift.
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I think it's higher than that. But yeah, so this
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guy here, he's getting a peak performance training session. That's
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the brain map and everything we look at. There's a simulator.
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That's an F2 driver from Europe that came over from
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France to do the study to see what it's actually doing.
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You can see the sensors on his head there. So
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the way this worked was I had drivers from go-karts, IndyCar, NASCAR,
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Dirt Track, everything, you name it, because everyone's different, has
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different brain areas they got to work on. The way
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it worked is I had them drive 30 minutes on
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the track they're most familiar with that they won't crash
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on and then they stayed in the in the in
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the seat on a simulator and they had the cap
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on and I said okay now I'm doing my peak
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performance protocol for 30 minutes close your eyes and just
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relax and then I said go back out there do
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another 30 minutes All their times improved, all of them.
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And I asked them how they felt after they went
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through the training. And they said, I felt more confident
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in the car. I braked later into the corner and
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accelerated quicker getting out. And I felt more comfortable and
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at ease.
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So we just, our.
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Protocol cleared out the static, elevated the alpha waves, and
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got rid of all the stuff that he didn't need
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for when he's racing out there. So it was really
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an excellent study. So we got a ton of data
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on that one.
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Your patients have their blood tested, their heart checked, their
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vision measured. So when was the last time anyone actually
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looked at their brain? Hippocampus Labs helps practices add QEEG
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brain mapping and neurofeedback as a complete new service line.
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Objective assessment, clinical protocols, professional reporting, expert practitioner included and
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available for consult. We build the program, train your team,
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and bring you the patients. You deliver the care, turnkey
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from day one, Hippocampus labs, visit hippocampuslabs.com to learn more.
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And there's a study, I think in Denmark, I think
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that's the one you were asking about where this is
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good for golfers. They really have to be on their
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game because one missed putt, you can't get back in
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the game, right? You're mentally out of it. So we
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have to get the frontal alpha suppression. If you got that,
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that's a problem. elevated anterior beta, you're overthinking more rigid.
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You have to clear these out and balance those, which
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you can do with the neurofeedback. Bryson DeChambeau, his PGA,
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he crushes that ball when he tees up. He says
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when his heart rate goes up, he was able to
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control it and get it back down. That means he
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can state shift from getting stressed, here comes anxiety, to
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now calm it down to get in the zone where
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you have to be. So it doesn't bother you as much.
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So that's what, it's good for putting game, and it's
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good for Performance anxiety, like getting rid of that to
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get all the static out of your brain. I mean,
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Kirk Cousins is a NFL football player. He's been using
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neurofeedback for a long time. He wears, he does it
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before a game. He does it after a game. And again,
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the key here is if you can see it and
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you can measure, you can change it. And if you
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can see how his brain is before a game and
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then after a game, that's the perfect time to use
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all this. But you get sustained focus, emotional regulation and
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stress mitigation. and your hand-eye coordination is improved. And they
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said that Peyton Manning, he was like, he's got to
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be on some growth hormone. He's throwing like a young kid,
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and his targets are always on target. But he was
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actually doing neurofeedback his whole career. He was one of
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them also. So it definitely helps athletes and pro athletes.
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Oh, yeah.
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Seth, you can do this one here.
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Yeah, so this is, so they won the Kirk Cousins,
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Peyton Manning, you're talking about. We're talking about peak performance,
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being at the top of your game. But this reference
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really is for concussion recovery. This player, Dave Studdard, he
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was a former NFL lineman for the Broncos. And they
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did this with a dozen retired Denver Broncos players, decade-old
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concussion symptoms. Many experienced significant improvements, some reporting dramatic recoveries
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from memory deficits, depression, and mood swings. So Dave Studdard's
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quote there was, it was kind of like night and day.
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The light came back on and clarity just everywhere. They've
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given me back my life that NFL took away from me.
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So yes, it's powerful. And just think about that for
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how many people deal with concussions that are under the radar,
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or they have a mild concussion, or how many youth
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athletes get concussions that never actually get addressed with neurofeedback,
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but they get cleared to go back in the game.
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So there's going to be ongoing things that are going
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to be symptoms. It says decade-old symptoms addressed. This is
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not something that goes away because once that injury is
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there and the The brain has learned to adapt to
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that situation of that concussion, that brain waves change. And
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with the damage that was done, the brain waves stay
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in that regard without any support to help train them back.
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So Dr. Kevin calls it scrubbing the concussion away. We're
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able to remove that electrical signature that was creating that
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static and that noise and problems of the symptoms that
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they were experiencing long after the inflammation reduced. There's another,
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we can go in a deeper level, there may be
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antibodies that are still occurring with the concussions. They still
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need that metabolic support. They still need neuroinflammatory support. They
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still need a DHA. But these specific players had major
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results with just neurofeedback of erasing some of the stuff
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they've been dealing with for years. It's very powerful. And
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just another case study of MMA, controlling the fight before
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the starts, being able to be in that ready state,
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that emotional volatility that occurs when you get punched in
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the face. One of the best lines I've ever heard,
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everybody has a plan until you get punched in the
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face by Mike Tyson, that the ability for neurofeedback to
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help with that stress resilience, to be able to snap
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back into focus, to be able to have that control
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and composure under extreme stress and you're getting choked out.
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So That's not something that I'm going to do and
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put myself under a study for specifically. But yeah, it's
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had some major impacts across all sorts of sports. Really
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is what I think the picture we're trying to paint
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here is it doesn't matter the sport. We're able to
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elevate and able to support that athlete be at the
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best that they can be.
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Go ahead.
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So the mechanism of action. So there's three main biological
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mechanisms that these pathways are essential for you to understand.
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And for coaches to understand when they're working with an
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individual and athlete to know that there's prime time to
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actually be working together with neurofeedback as a coach or
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as a healthcare practitioner that's guiding them mentally to be
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more in their game. So neuroplasticity, neurofeedback is increasing neuroplasticity.
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We're continuously reinforcing the optimal brainwave states because the brainwaves
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are out of synch. We're able to measure the brainwaves
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of the individual in real time and measure it against
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a normative database. And then we're able to train it
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back into where the normative range is. So we're doing that,
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but what if somebody has anxiety or they have depression
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or if they have focus issues? If we're helping with
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increasing neuroplasticity with the brain, that's the best time for
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that player to be going through coaching sessions. That's the
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best time for that player to be getting guidance to
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learn new skills. So neuroplasticity is major in that operant conditioning,
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recognizing the flow state through reward feedback. And that's really
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how neurofeedback works. It's through the reward mechanism. That tone
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actually provides where Dr. Kevin mentioned, you put on the
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headset and there's a, we use auditory neurofeedback is what
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hippocampus labs does generally. And that response provides a very
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small dopamine response in the brain. So over time, the
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brainwaves start to train, they get into, and there were
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more mechanism and it actually happens within three to four
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minutes of each session. You're able to see those brainwaves
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go into the normal range because that dopamine response that's
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ever so slight is able to train that brainwave very quickly.
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And cortico-lymbic modulation Prefrontal training strengthens top-down regulation of the
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limbic system, improving emotional control and reducing reactive stress-driven performance
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under stress. Hold on one second. I got a question
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that came in. So, all right. So the body's reset system,
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autonomic integration. So nor feedback doesn't operate in the brain isolation. Like,
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as I mentioned, it's a bi-directional pathway. Metabolic system is
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supporting the brain. The brain is supporting the metabolic system.
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So we're able to make a response. If you haven't
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seen our previous webinars in HRV, we can send you
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that heart-brain connection, vagal tone. So these are standard markers
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for autonomic health and resilience. We're able to actually impact
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those significantly. We're able to calm sympathetic dominance and able
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to control the sympathetic system, autonomic nervous system, to be
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able to respond appropriately and When I say that respond appropriately,
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it doesn't really go into depth of what that really means.
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But if we're able to respond appropriately, if we're not
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overreacting to something, that means we're having reduced cortisol response.
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We're having reduced other hormone responses that are unnecessary. The
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more we're able to bring those hormones down in the body,
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then the more resilient we're able to become, the more
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we're able to actually restore what may be a cortical
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resistant cell. If we're able to reduce that stress over time,
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we're able to reset that system. We're able to reset
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the response, the feedback loop. Also, the anti-cannabinoid system tone,
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rhythm regulation, promoting natural recovery mechanisms. So there's a lot
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of references that we'll provide you as well. Again, if
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you are watching this recording, please just make sure you
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ask for those references and we'll follow up with that
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after the fact and we'll send.
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You an email.
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So these are just four studies that we just selected
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to show you here. but it's not an emerging hypothesis.
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It's a clinically substantiated method with over two decades of
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peer-reviewed validation across cognitive performance, reaction time, recovery, sports-specific outcomes.
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There's more research than the past two decades. That's just the,
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there's been a lot of research over the past two decades.
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There's actually been research since the 50s and before that.
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It's just less quantity of it. So protocol development at
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hippocampus labs, That's our foundation. That's what we provide is
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we provide you clinical success from day one with Dr.
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Kevin Butterfield and our neuro science team. Over 10,000 brain
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maps we reviewed. So it's a massive data set that
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we've gone through over all of his experience and our
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team's experience. 100% custom protocols. So no templates. So we
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don't just take an athlete and use that brain map
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and provide you just a simple training that kind of
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saw those performance protocols. We can get results with those.
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What we want to do is we want to make
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sure that we focus on what is specifically going on
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with that individual athlete's brain. So we can actually get
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the best results possible. That's just going to be beyond
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just the game time. It's going to be more for
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the game time plus their long-term health and wellness. Multiple disciplines.
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Like I said, this applies to any sport, to any athlete,
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to really any individual. But for today's purposes, we're really just,
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we're optimizing sports to be able to be at our
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best on the field or on the pitch, as they say,
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or on the court or on the rink. There's a
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lot of different ones that they could be. So integration pathways.
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So whether you're an independent sports medicine provider or you're
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a professional team organization, we are working with teams that
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we can provide you a clear pathway of how to
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use QEEG and neurofeedback within your existing structure for providers
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and clinicians to The QEEG performance assessment, really having that
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baseline is so powerful to be able to make changes
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with your patients and their families to be able to
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get the most data possible on what's going on with
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their brain. And most of the time when you do
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the brain map and you show them the areas of
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the brain that they're being affected with, depending on how
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bad things are with them, they're like, that's just like
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you knew all the things that I'm dealing with that
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I haven't said to you. So we blend more feedback
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into sports, chiropractic, physical therapy, any rehabilitation workflow. If you're
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just a team or a coach, so we provide that
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objective baseline. We have practitioners that we can also refer
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depending on where your sports team is to provide, help
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you with that readiness profile to support your training cycle.
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So we can help you with reducing burnout to help
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with longitudinal recovery and cognitive load tracking and mental conditioning.
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So That's integrated as a core pillar that we want
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to have integrated into all sports organizations is there's this
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physical support and strength training that is provided. And they're
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professional athletes. Obviously, they're training on a daily basis. But
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most of them, especially in youth sports or in that
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semi-pro level or collegiate level, they're not doing anything for
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daily brain training. or weekly brain training, and they're not
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doing support mechanisms to actually make sure that they're at
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their best, making the best decisions on the field and
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off the field. Because remember, this is the human dimension.
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We're not just training an athlete to be the best
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athlete that they can be. We're training a human to
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be the best human that they can be. So when
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they're off the field, they're going to make better decisions.
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They're going to get better grades. They're going to have
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better relationships. They're going to have better stress response when
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challenges arise, because we obviously don't live in a bubble.
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We live in a very stressful world. So this is
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really making a major impact for the individuals that you're
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able to touch and support. So we have packages and
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invitation support. So we have tiers to help whether you're
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athlete programs, whole team or whole organization, multiple teams. So
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we can help support you as a practitioner to work
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with these teams as well to develop these individual protocol
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implementation programs. Or if you're a team that's looking for
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a practitioner with more feedback, we can help guide you
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with the best solution that is available out there on
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the market. So lead athletes train their muscles, champions train
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their minds. On your way to the top, don't forget
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to take your brain with you. I think that's a
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quote by Dr. Kevin.
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Yes, it is. That's a good one. I threw that
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in there.
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That's right.
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That's the man. So it's really, it's the edge, the
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neural edge, the measurable, and it's trainable. As Dr. Kevin mentioned,
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if you can measure it, you can train it, you
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can change it. Your athletes deserve every advantage available. And
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the most powerful one is already inside them. So there's
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a phone number there, 833-722-7662. You can text us now
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or you can text us whenever you want, but texting
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us now will help get you on the schedule for
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us to be able to have a conversation. We can
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do a demonstration. We can get in more details about
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your specific needs and your desires to be able to
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implement this or questions that you have about specific patients.
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I just got another referral from an acupuncturist down the
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street that had The power of ignore feedback impact his
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daughter and already getting referrals because now he knows that
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we're doing that at my wellness center. So there's a
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lot of ways that we can help you with grow
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and impact as many as possible in your area. So
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please don't hesitate to reach out to us. So now
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as if you joined late, I didn't get to reiterate it.
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But if you have any questions, there's a Q &
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A button. You can put some questions directly in chat,
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but we're here to help you really just find the
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best solution that's for you and your patients and your
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community to get the best brain support that's available out there. Data-backed, field-tested,
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and performance-first.
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Right, Dr. Kevin? Exactly. Well put.
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All right. Excellent job.
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So I think we'll call it a night. All right.
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Thank you all for joining. I appreciate your time. Thank you, Dr.
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Butterfield. Thank you, guys. You did great. I'll talk to you.
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All right.
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Bye-bye.
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That's it for today's episode. Thanks for joining us for
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part two of this special featured training from the Better Brains,
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Better Futures podcast, a member of the Factor Podcast Network.
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We hope this two-part series has given you a deeper
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understanding of how quantitative EEG brain mapping and neurofeedback are
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expanding the conversation around athletic performance, concussion recovery, and brain health.
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If you'd like to continue learning from Dr. Kevin Butterfield,
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be sure to revisit our episodes 115 and 116, where
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we explored the clinical foundations of neurofeedback and its applications
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across a variety of patient populations. As always, our goal
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here at Factor is to introduce you to emerging ideas,
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00:26:47.819 --> 00:26:51.880
innovative technologies, and evidence-informed strategies that help you become a
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00:26:51.900 --> 00:26:56.289
better clinician and improve your patient outcomes. If you enjoyed
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00:26:56.309 --> 00:27:00.490
this episode, please be sure to subscribe, leave us a review,
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00:27:00.569 --> 00:27:03.250
and share it with a colleague who is also passionate
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00:27:03.329 --> 00:27:06.980
about advancing healthcare. Thanks for listening. We'll see you next time.
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Hey guys, if you like what you heard today, I
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00:27:12.519 --> 00:27:21.809
encourage you to visit our website at factor-store.com. That's spelled F-A-K-T-R-hyphen-store.com.
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00:27:22.230 --> 00:27:24.430
to find out more information about all that we have
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00:27:24.470 --> 00:27:27.099
to offer. We have a variety of online offerings as
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00:27:27.140 --> 00:27:30.500
well as our hands-on factor rehab system course scheduled in
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00:27:30.539 --> 00:27:32.819
cities around the globe. Be sure to also check out
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our event calendar and bookmark any of these upcoming live
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webinar dates coming up in the near future so you
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can join us live. And of course, the biggest compliment
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we can receive is for you to help us spread
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the word to your friends, colleagues, and classmates. You'll find
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all the important links as well as info about our
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sponsors in the show notes, so be sure to check
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those out.
