ABOUT THIS EPISODE
My engagement fell off a cliff, and I was bored of my own content.
Not stuck. Not clueless. I've got the systems, the prompts, the whole content machine. The posts were going up four times a week, on time, every week... and they were completely beige.
So I planned a comeback tour. Three specific things, in a specific order. Last month we picked up nearly 1,500 new followers, posts are getting seen again, and I'm posting less than I was before.
If you know exactly what to post, you're doing it properly, and it's just not landing anymore... this episode is for you.
Inside: why I spent an entire afternoon building freebies I could have charged for, and the "list loop" trick I used to make my email list do the heavy lifting on Instagram.
Then the content series I built, and the one thing every series that's actually working right now has in common. (It's not follower count. It's the bit that terrified me enough that I almost didn't do it.)
And finally, why I stopped praying to the Instagram algorithm and started paying it about $100 a post. How much I'm boosting, which posts I'm choosing, and the unexpected reason boosting only two posts a week gets everything else seen too.
Plus the trade-off that gave me back the most time of all.
