ABOUT THIS EPISODE
The Future Is HOW with Suzy Welch.
Suzy is a bestselling author, journalist, and educator — and one of the most authentic voices when it comes to leadership and purpose today.
You may know her from Harvard Business Review, NBC’s Today Show, or through one of her bestselling books, including her latest, Becoming You.
Most people spend their lives searching for their purpose.
But as Dr. Frederik G. Pferdt often says, “What if purpose isn’t something you find — but something you feel, every day?”
In this episode, Frederik and Suzy explore the concept of purpose — and how it shows up in real life and leadership.
Suzy shares her Becoming You methodology, a powerful framework for uncovering purpose through values and aptitudes. Together, they discuss how purpose evolves through life’s changes, how values shape our relationships, and why purpose isn’t a destination, but a compass that keeps us aligned with what matters most.
Purpose is a compass you keep, not a finish line.
The Becoming You methodology for discovering your authentic purpose.
How values can shift over time, especially after major life events.
Why finding purpose is an iterative process of exploration and reflection.
The power of daily rituals — from prayer to walking your dog — to stay grounded.
- Why it’s common to feel lost, and how that can lead to deeper growth.
- How understanding your values strengthens both relationships and self-awareness.
- Why teaching others often reinforces your own connection to purpose.
Where to find Suzy Welch:
🌐 suzywelch.com
📘 Becoming You: The Proven Method for Crafting Your Authentic Life and Career
🎧 Becoming You Podcast
Where to find Frederik G. Pferdt:
📰 NextLetter — your Friday practice for shaping what’s next
📖 What’s Next Is Now – The Book
💼 LinkedIn
▶️ YouTube
📸 Instagram
🌐 frederikgpferdt.com
🎵 Music by Andreas Horchler
(00:00) Intro
(03:01) Suzy’s future bio: Living the purpose
(05:08) The methodology of Becoming You (for classes and couples)
(08:30) Shared values: The story of a perfect match
(10:49) Do values change? Formation and expression
(13:16) Navigating purpose: The iterative journey
(15:22) Purpose in everyday life
(16:37) Lost and found: Finding purpose again
(20:39) Mindstate Moment: Finding future purpose
(22:56) The lightning round: Superpowers, reflections, compliments, and faith
(26:15) The last question: Daily rituals — from prayer to walking the dog
TRANSCRIPT 🔗
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