WEBVTT
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[SPEAKER_03]: Also, what if everything that we've been taught about how to build our brand on Instagram was wrong?
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[SPEAKER_03]: I know that sounds like an exaggeration, but it's true that a lot of the tried and true advice and tactics from so-called quote-unquote experts turns out to be actually not the best advice for your brand in your account.
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[SPEAKER_03]: And so I wanted to sit down with someone who not only talks to talk, but walks the walk in terms of he is blowing up right now on Instagram, in twenty twenty five.
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[SPEAKER_03]: But it's also getting a lot of business opportunities.
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[SPEAKER_03]: Not just getting views, he's getting actual clients.
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[SPEAKER_03]: And how is he structuring this?
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[SPEAKER_03]: What is he doing to cut through all the noise?
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[SPEAKER_03]: And so you guys are in for a real treat today because this conversation was actually part of a live event.
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[SPEAKER_03]: And I got to sit down with my friend Ryan Leak, who is just crushing the game in terms of his business and also his brand on IG.
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[SPEAKER_03]: And so we just had a quick discussion on what is he doing and how can all of us get better at this so anyways check it out and by the way tag me on IG if you love this conversation or if you want me to go deeper on these types of topics just tag me IG it's at Neil home and for now let's get into the episode.
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[SPEAKER_03]: you have started to take your social media presence to the next level.
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[SPEAKER_03]: And you've been obviously on the speaking surrogate and coaching and all these things for quite a while.
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[SPEAKER_03]: But what was the shift where I noticed, I don't know if it was about a year ago or plus, where you just hit another level.
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[SPEAKER_03]: And I don't know if you guys follow Ryan, I don't know what it is bro, but every time I open my feet in the morning, you're the first real that pops up every day.
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[SPEAKER_03]: I think you guys post daily or Monday to Friday.
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[SPEAKER_00]: I appreciate you saying you guys, because I give the impression that it's multiple people.
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[SPEAKER_00]: It's just me.
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[SPEAKER_00]: That doesn't end.
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[SPEAKER_00]: So that's good.
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[SPEAKER_00]: I'm doing something right.
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[SPEAKER_00]: We post a lot of things around four a.m.
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[SPEAKER_00]: So that when you do wake up, it's one of the first things you start to morning with.
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[SPEAKER_00]: And that's not for virality purposes.
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[SPEAKER_00]: We try to create as much positive content as we possibly can.
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[SPEAKER_00]: People speak very badly about the internet and social media.
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[SPEAKER_00]: I actually had a friend challenge, but I used to not be on social media, like right before COVID, and a friend of mine said, hey, why aren't you on social media?
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[SPEAKER_00]: And I started ranting, I'm like, oh, it's dark, and all this stuff.
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[SPEAKER_00]: And I just hated his toxic.
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[SPEAKER_00]: And she said, well, it would be nice if you shine the light for us.
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[SPEAKER_00]: And she said, you are one of the most positive voices in our life, but you're not on the internet.
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[SPEAKER_00]: So would you help us out and shine a light in this thing that you think is dark?
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[SPEAKER_00]: And so it changed my mindset around social media that for me, it's not about showing you my house or my car or our vacation.
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[SPEAKER_00]: It's about literally inspiring people every single day and creating content that we believe is going to add value to somebody's life.
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[SPEAKER_00]: And I think, yeah, I want you to start your morning off with somebody positive because the world's coming forward for the rest of the day.
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[SPEAKER_00]: So if I can get you at six a.m.
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[SPEAKER_00]: and reframe your mindset around something, I really think I could change your whole day.
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[SPEAKER_00]: The real shift a year ago where you saw an uptick was very, very interesting.
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[SPEAKER_00]: I had all of these people from two previous book campaigns
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[SPEAKER_00]: I got all of these bots.
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[SPEAKER_00]: In fact, I had one book campaign manager, they said, hey, we're going to boost your social media.
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[SPEAKER_00]: And I was like, oh, okay, they're going to do ads or something.
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[SPEAKER_00]: Well, they just bought followers.
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[SPEAKER_00]: All of a sudden, I started seeing models started following me.
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[SPEAKER_00]: Men and women was like, when did all these beautiful people just started following me?
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[SPEAKER_00]: I don't know where.
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[SPEAKER_00]: Like, ten thousand of them.
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[SPEAKER_00]: I'm just like, I said, hey, stop that.
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[SPEAKER_00]: I don't need a fake account.
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[SPEAKER_00]: Like, I'd rather just build it the hardware.
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[SPEAKER_00]: Then Instagram came out with the clean feature.
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[SPEAKER_00]: I don't know if you know about the clean feature.
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[SPEAKER_00]: You literally can clean your account and it will get rid of all of your fake followers in one swoop.
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[SPEAKER_00]: And so last August, I had a hundred and thirty thousand followers and something like that.
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[SPEAKER_00]: And then I hit the clean feature and I went down the Seventy.
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[SPEAKER_00]: And I was like, man, I had sixty thousand bots and people in there go, hey, I can increase your stuff.
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[SPEAKER_00]: Look, I just increased it by two thousand.
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[SPEAKER_00]: And over time it was like sixty thousand people, I was like,
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[SPEAKER_00]: I don't really want to go under a hundred you know what I'm saying Neil might be following me but I mean who's this guy's got under a hundred you know like you like perception can be reality sometimes but again I like I said earlier it's like do I have social media to social media have me yeah I just hit clean
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[SPEAKER_00]: I had claimed in the video I posted the next day that five million views, and I got all seventy thousand real followers in the same week.
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[SPEAKER_00]: So nobody even knew that I lost followers, and I just thought that day I went, man, I think that in a world where you can feel tempted to take shortcuts, I thought, man, there's something powerful that I think just happens organically.
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[SPEAKER_00]: When you just say, I'm gonna be me, and I'm gonna try and do everything in my power to
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[SPEAKER_00]: to build it the right way.
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[SPEAKER_00]: And so I had never had a video get over a million views since the surprise wedding from me and my wife in two thousand thirteen.
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[SPEAKER_00]: And I think we've had eleven or twelve.
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[SPEAKER_00]: I think we have almost one or two a month since I just cleaned my account.
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[SPEAKER_00]: So it's weird because I think I have three hundred and twenty thousand new followers since August.
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[SPEAKER_00]: that are truly authentic to just a growth over the last year.
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[SPEAKER_00]: And it's not millions, but it's like, I treasure those three hundred and eighty-one thousand followers that I have right now because it's like these are the people that I'm trying to inspire every single day and I know they're real.
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[SPEAKER_00]: So that's been our journey over the last year that is as authentic and as human as we can possibly be.
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[SPEAKER_03]: Yeah, and I think like this time next year, that's going to be double or more, you know, it's like you hit that hockey stick growth.
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[SPEAKER_03]: Yeah.
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[SPEAKER_03]: And it's just really taken off, but a lot of two things really quick.
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[SPEAKER_03]: So one thing you brought up earlier, and then we'll talk about posting some duds, you know, because you're not, you got to post some flops for you to bang.
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[SPEAKER_00]: Oh yeah.
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[SPEAKER_03]: But before I said that, Ryan talked about earlier, like asked people how they're doing twice, and call people and do this stuff.
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[SPEAKER_03]: And this last week, I had something bad happen to me.
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[SPEAKER_03]: And a few people call me.
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[SPEAKER_03]: A lot of people text me a lot of people in the room, reached out, and I appreciate all of you.
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[SPEAKER_03]: And this is just that maybe on one hand, people that called me, and Ryan was one of them.
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[SPEAKER_03]: He just called me.
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[SPEAKER_03]: And he just like, how's it going, man?
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[SPEAKER_03]: How are you feeling?
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[SPEAKER_03]: How's the family?
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[SPEAKER_03]: And I was like, OK, and then he asked me again.
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[SPEAKER_03]: And then I told him the truth.
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[SPEAKER_03]: And I just thought that was weird because I know offense to anybody, but I do see this trend of people on social media to talk about some, but they're not about it.
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[SPEAKER_03]: You know what I mean?
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[SPEAKER_03]: Like they don't practice like it sounds cool to say what you said on stage, but do you really do you're busy guy?
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[SPEAKER_03]: You're on the road.
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[SPEAKER_01]: Yeah.
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[SPEAKER_03]: It like we just met bro like a few months ago.
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[SPEAKER_03]: Sure.
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[SPEAKER_03]: He called me.
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[SPEAKER_03]: Yeah, and so I just thought that was cool, like you practiced with your preach, it's a good moment.
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[SPEAKER_03]: But getting back to social media, like you talk about, you know, you have these bangers, they're millions of views, but like, I've just found this bro that like, there's people in the room who are not afraid of posting and having it flopped.
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[SPEAKER_03]: Yes.
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[SPEAKER_03]: They're afraid of everybody else in the room seeing that it flocked.
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[SPEAKER_03]: Yeah.
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[SPEAKER_03]: I mean, for sure.
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[SPEAKER_03]: You're not like you're okay failing.
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[SPEAKER_03]: You just don't want anyone to see it.
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[SPEAKER_01]: Yeah.
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[SPEAKER_03]: So like you're like, I've seen people literally stop posting altogether because they couldn't repeat success.
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[SPEAKER_03]: Like they had these videos blow up.
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[SPEAKER_03]: And then I'm telling you, this is true.
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[SPEAKER_03]: They told me the, I said, why did you stop posting so consistently and said, well, because I wasn't getting the views anymore.
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[SPEAKER_03]: Wow.
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[SPEAKER_03]: You know, why you really, you were doing it for the, you know, what people say.
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[SPEAKER_03]: And so I think like, I don't necessarily go to someone's page scan their thing and be like, oh, I noticed that your views were higher than the last.
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[SPEAKER_03]: And I was like, I don't really care.
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[SPEAKER_03]: Hey, here are your dogs.
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[SPEAKER_03]: Yeah, yeah, yeah.
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[SPEAKER_03]: But like, it doesn't seem like you could because you do pull some duds.
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[SPEAKER_00]: Oh, yeah, I post does.
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[SPEAKER_03]: Oh, there's like, I'll see one and I can tell like, hey, didn't do the, well, I like it still.
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[SPEAKER_03]: But like, it wasn't a banger.
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[SPEAKER_03]: Yeah, I hope you're enjoying this video and I want to continue to put out the absolute best content that's gonna help you move your business and brand forward But I need your help so many of you guys are watching this channel, but you're not subscribed That's the number one thing that's gonna help me grow So if you haven't done so already hit that subscribe button normally I'd have a fancy ad read and promote some product But today all I want you to do is just subscribe to the channel and now let's get back to the episode part of the first part of my talk where this idea of awareness
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[SPEAKER_00]: I wake up with the sense that I don't have it.
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[SPEAKER_00]: Because if you wake up with that sense, then you're going to constantly look for ways to learn.
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[SPEAKER_00]: I am pleasantly and frustratingly surprised by what actually is a banker and what is not a banker.
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[SPEAKER_00]: You know, it's like sometimes we post what I think is a dud.
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[SPEAKER_00]: I'm like, this is the worst video we got, but I paid a guy and I don't want to be offended.
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[SPEAKER_00]: post and boom viral and then it's like we we have my guy been here who's like don't win it we'll make a cold video and it's like I'm like I'll tell him like dude that was an amazing video he's like I thought it was an amazing video too but apparently the rest of the internet doesn't I'm always speaking
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[SPEAKER_00]: about three weeks ago at this church and we pulled nine reels from this message and if I had to rank one through nine number nine was this story about me being at an airport and I had chicken wings bro I got some chicken tenders and this I forgot to get barbecue sauce I say I got a side of barbecue sauce and the guy says
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[SPEAKER_00]: Sorry, that'll be seventy five cents.
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[SPEAKER_00]: I was like really bro like you gon' make me pay seventy five cents.
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[SPEAKER_00]: So, you know, I give him my card.
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[SPEAKER_00]: I'm like you're gonna make me pay seventy five cents, which means you're gonna give me a merchant copy, customer copy, and then I gotta decide if I'm gonna give you a tip.
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[SPEAKER_00]: I'm like my tip in this guy, but then I thought, man, I really wanted to ruin my day.
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[SPEAKER_00]: And so I gave him a ten dollar tip, not because I'm a baller, but because I wanted to prove a point that I don't have to match the energy I get to set the standard.
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[SPEAKER_00]: And so I told this story at a church and I'm thinking, this is number nine of all of the videos.
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[SPEAKER_00]: It is the only video I have ever posted in my life that got traction on every single platform.
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[SPEAKER_00]: Ever.
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[SPEAKER_00]: Then some random person, God lover, she did a reaction video.
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[SPEAKER_00]: All it is is her saying, you got to watch this.
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[SPEAKER_00]: That's it.
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[SPEAKER_00]: That's all she did.
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[SPEAKER_00]: Nine million views.
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[SPEAKER_00]: Now in the story, I talk about mediocre barbecue sauce and mediocre chicken tenders.
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[SPEAKER_00]: So now because she blew up and then she did another video of mine that says, you got to watch this.
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[SPEAKER_00]: three million views.
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[SPEAKER_00]: Then another girl was like, oh, I'll just try it and see what happens.
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[SPEAKER_00]: Two million views on YouTube.
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[SPEAKER_00]: I'm like, oh, you're doing this watching me talk, you know?
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[SPEAKER_00]: And so now people with airport are like, hey, mediocre barbecue sauce.
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[SPEAKER_00]: I'm like, this is not what I want to be known for.
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[SPEAKER_00]: It's very fresh.
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[SPEAKER_00]: People stop me at the gym to like throw a mediocre barbecue sauce.
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[SPEAKER_00]: I needed that bro.
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[SPEAKER_00]: I'm like what does it like?
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[SPEAKER_00]: It's a very frustrating thing.
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[SPEAKER_00]: I'm like this is not it we'd even pay for this video like I just cut it up on my phone and it just and it just takes off and so I'm okay with the does I'm okay with the bangers.
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[SPEAKER_00]: It's like
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[SPEAKER_00]: That's the point of serving people is like, you do your best to help as many people as you can, and you don't get to go.
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[SPEAKER_00]: Well, I really want to help them with this one.
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[SPEAKER_00]: It's just like, no, wake up every day and just go, how can I have value to people that follow, how can I have value to their life?
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[SPEAKER_00]: And if it just so happens to be mediocre barbecue sauce stories, well then,
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[SPEAKER_00]: Start making t-shirts to say mediocre barbecue sauce.
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[SPEAKER_00]: I don't know.
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[SPEAKER_00]: I'm thinking about it.
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[SPEAKER_00]: It might be the whole brand.
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[SPEAKER_00]: I don't really want that to be the thing, but nevertheless, it's one of those things where we just say, hey, each and every week, we are just committed to creating as much content as we possibly can.
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[SPEAKER_03]: Yeah, I think I really love the fact that
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[SPEAKER_03]: You know, you don't have to create content.
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[SPEAKER_03]: You just have to be the content, you know, because you're already out here.
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[SPEAKER_03]: So today's talk was filmed.
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[SPEAKER_03]: You guys might notice on his feed one morning, you wake up at six a.m.
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[SPEAKER_03]: First video on the feed is going to be like, yeah, right at forward.
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[SPEAKER_03]: They cut it up quick, you know.
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[SPEAKER_03]: And so, but the thing that I think people in the room struggle with is like, yo,
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[SPEAKER_03]: I'm not speaking on stages.
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[SPEAKER_03]: Like Brian, bro.
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[SPEAKER_03]: I'm not doing calls.
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[SPEAKER_03]: Like one thing I really love is like creating some sort of repeatable process in your business that you could just record.
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[SPEAKER_03]: So for example, like I was talking with my buddy Jeff Lagone who's in the group here and he was like, yo, I do this call.
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[SPEAKER_03]: What was it called Jeff?
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[SPEAKER_03]: the weekly call, the growth zone, monthly call, sorry.
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[SPEAKER_03]: And so he does a growth zone call for his business partners.
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[SPEAKER_03]: And everybody's welcome to come to it.
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[SPEAKER_03]: I think he will let anybody come, honestly.
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[SPEAKER_03]: And he puts, he does the call and zoom, but he puts a camera like this, like an angle right there.
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[SPEAKER_03]: And every day, like this endless clips coming from the growth zone.
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[SPEAKER_03]: Like, what, I'm just saying to think like, how could you create what Ryan's on the stage all the time?
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[SPEAKER_03]: But maybe you could do it on Zoom, bro.
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[SPEAKER_03]: Like, there's so many ways for us to just integrate it into our life rather than have to like, oh, yeah.
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[SPEAKER_03]: I gotta go make content.
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[SPEAKER_03]: Fuck, you know, I don't have time.
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[SPEAKER_00]: Yeah.
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[SPEAKER_00]: And I think of business in the sense of how can we solve a massive problem?
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[SPEAKER_00]: And sometimes you have to look for the problem beneath the problem.
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[SPEAKER_00]: And so it's like,
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[SPEAKER_00]: You know, when you think about the economy right now, it's the number one thing people are navigating, fear, hundred percent.
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[SPEAKER_00]: So why not be the person that calms their fears?
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[SPEAKER_00]: Why not be the trusted voice that you get to be the convertible?
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[SPEAKER_00]: Say, you don't be afraid of this?
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[SPEAKER_00]: Yeah, you can move towards this and let me help you understand what's happening in our country and why you should be just fine.
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[SPEAKER_00]: Like, you can be the voice of reason and the voice of peace in somebody's feed.
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[SPEAKER_00]: if you want to be.
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[SPEAKER_00]: And so you do this really well.
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[SPEAKER_00]: There's a news headline.
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[SPEAKER_00]: You're just responding to it.
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[SPEAKER_00]: Hey, here's what I see this weekend.
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[SPEAKER_00]: And here's some thoughts on it.
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[SPEAKER_00]: If you really want to go viral, you could just take Niels videos and just say, watch this.
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[SPEAKER_00]: And just stare at the camera for sixty seconds and just see what happens, you know?
14:18.038 --> 14:18.658
[SPEAKER_00]: You'd be surprised.
14:18.698 --> 14:19.679
[SPEAKER_00]: By the way, that's all she does.
14:20.308 --> 14:21.768
[SPEAKER_00]: She doesn't know anything else.
14:21.808 --> 14:25.009
[SPEAKER_00]: She just does reaction videos and says, you got to watch this.
14:27.569 --> 14:28.770
[SPEAKER_00]: And she doesn't say anything.
14:28.790 --> 14:29.970
[SPEAKER_00]: She doesn't even say it's awesome.
14:29.990 --> 14:31.510
[SPEAKER_00]: She's just like, wait for the end.
14:34.471 --> 14:34.911
[SPEAKER_03]: It's crazy.
14:34.931 --> 14:36.531
[SPEAKER_00]: She just changes clothes and so.
14:36.871 --> 14:38.072
[SPEAKER_00]: I did get a lot of views.
14:38.452 --> 14:40.152
[SPEAKER_03]: Yeah, but I don't think you build a brand like this.
14:40.192 --> 14:42.252
[SPEAKER_03]: But yeah, it's cool just to get a lot of views.
14:42.553 --> 14:44.493
[SPEAKER_00]: But it's amazing like she's got a newsletter.
14:45.227 --> 14:52.972
[SPEAKER_00]: That people are subscribing to because they trust that she's going to bring a collection of the best content in for her people.
14:53.052 --> 15:00.676
[SPEAKER_00]: And so it's like, you'd be surprised what you can do even just just doing that.
15:00.797 --> 15:01.597
[SPEAKER_00]: You just never know.
15:01.617 --> 15:03.978
[SPEAKER_03]: I think you bring up something really important here, which is like,
15:05.199 --> 15:06.340
[SPEAKER_03]: observation content.
15:06.621 --> 15:09.283
[SPEAKER_03]: You know, like he I'm just observing what happened.
15:09.303 --> 15:10.304
[SPEAKER_03]: I'm gonna share it with you guys.
15:10.384 --> 15:15.188
[SPEAKER_03]: I think there's this other dynamic of content where it's expert content where I'm gonna preach to him and tell you what to do.
15:15.209 --> 15:17.971
[SPEAKER_03]: I'm gonna tell you that advice and then they're like, well, who are you to tell me?
15:18.652 --> 15:19.132
[SPEAKER_03]: You know what I mean?
15:19.472 --> 15:20.413
[SPEAKER_03]: Like who's this motherfucker?
15:20.473 --> 15:20.754
[SPEAKER_01]: I get it.
15:20.774 --> 15:21.134
[SPEAKER_03]: I don't know.
15:21.394 --> 15:21.594
[SPEAKER_01]: Yeah.
15:21.775 --> 15:22.796
[SPEAKER_03]: And so maybe I should go past.
15:23.336 --> 15:25.819
[SPEAKER_03]: Like it's another guy, another guru trying to give me advice.
15:25.879 --> 15:27.701
[SPEAKER_03]: So another realtor trying to tell me to buy a house.
15:28.482 --> 15:29.242
[SPEAKER_03]: What else are you going to say?
15:29.262 --> 15:30.724
[SPEAKER_03]: You know, we expect you to say it.
15:30.744 --> 15:37.972
[SPEAKER_03]: So I think what's cool about why I think I just mix in those reactions to the headlines is like, yo, did you guys see this?
15:39.142 --> 15:44.003
[SPEAKER_03]: You don't have to think like, do I trust Neil and not, you're just reading the heli and like, I brought you the news.
15:44.503 --> 15:47.423
[SPEAKER_03]: But then in there, I'm gonna insert my opinion about it.
15:47.503 --> 15:48.864
[SPEAKER_03]: And so I've had great success with that.
15:48.884 --> 15:53.644
[SPEAKER_03]: I just done it several times recently with all the new tax law coming out of DC.
15:54.305 --> 15:55.805
[SPEAKER_03]: And you don't have to take a position.
15:55.845 --> 15:57.825
[SPEAKER_03]: Honestly, you could just share, here's what's going.
15:57.845 --> 15:59.225
[SPEAKER_03]: Here's how it's gonna affect your bottom line.
15:59.245 --> 16:01.046
[SPEAKER_03]: You know, here's the new rules.
16:01.206 --> 16:05.726
[SPEAKER_03]: I mean, the rules are being rewritten all the time for people in our industry right now and our clients.
16:06.427 --> 16:08.807
[SPEAKER_03]: And you could be that person that brings it to them in a calm way.
16:09.127 --> 16:09.968
[SPEAKER_00]: No question about it.
16:10.689 --> 16:16.235
[SPEAKER_00]: And I think, too, there's this opportunity to be a voice of encouragement for your peers.
16:17.336 --> 16:18.057
[SPEAKER_00]: You know, there's
16:19.457 --> 16:25.201
[SPEAKER_00]: I know a lot of friends that were going to be in this room and they said, hey, I can't afford to go this year, a hundred percent.
16:25.402 --> 16:29.124
[SPEAKER_00]: And you just think about who's going to encourage them in this industry.
16:29.184 --> 16:40.393
[SPEAKER_00]: So I think you've got many problems to solve, but if you begin to think about how can I be intentional, how can I solve a problem, and how can I bring my unique value to that problem?
16:40.493 --> 16:45.256
[SPEAKER_00]: I really think people really want to hear from you in that regard.
16:45.357 --> 16:45.717
[SPEAKER_00]: Like you
16:46.117 --> 16:51.679
[SPEAKER_00]: You have an expertise in your field, but it's not a matter of being a talented voice.
16:52.520 --> 16:57.262
[SPEAKER_00]: I think it's more important than ever when it comes to personal branding is being a trusted voice.
16:58.744 --> 16:59.624
[SPEAKER_00]: Can I trust you?
17:00.525 --> 17:12.388
[SPEAKER_00]: Can I trust you that you're not just trying to sell me something, that you're not just blowing smoke, that you're not just trying to be motivation, but like, do I trust this person?
17:12.448 --> 17:23.092
[SPEAKER_00]: And I think the more you create authentic content, if you're helping somebody with their fears, make sure you share yours first to say, hey, I've been there.
17:23.552 --> 17:24.352
[SPEAKER_00]: This is rattled me.
17:25.948 --> 17:27.609
[SPEAKER_00]: new, big, beautiful bill.
17:27.649 --> 17:29.750
[SPEAKER_00]: Like, hey, I didn't know what that meant at first either.
17:29.790 --> 17:32.191
[SPEAKER_00]: It made me shaky, but then I read it.
17:32.932 --> 17:35.493
[SPEAKER_00]: And so there is some humanity there.
17:35.553 --> 17:37.454
[SPEAKER_00]: And I think people connect with that content.
17:37.934 --> 17:41.816
[SPEAKER_00]: So much so that they don't even know that they're even connecting with the brand because they're just so connected to you.
17:42.116 --> 17:42.336
[SPEAKER_03]: Yeah.
17:42.537 --> 17:43.577
[SPEAKER_03]: That's meeting people where they're out.
17:43.717 --> 17:44.177
[SPEAKER_03]: Hundred percent.
17:44.498 --> 17:45.658
[SPEAKER_03]: And so this has been a theme.
17:45.978 --> 17:48.159
[SPEAKER_03]: The last speaker, Shadee talked about it as well.
17:48.199 --> 17:48.580
[SPEAKER_03]: It's like, hey,
17:49.520 --> 17:50.501
[SPEAKER_03]: We have to have some empathy.
17:51.101 --> 17:54.684
[SPEAKER_03]: Yeah, instead of lecturing people, you know, like people don't want to be told like that.
17:54.764 --> 18:00.568
[SPEAKER_03]: So, yeah, guys, I don't know if you know this, but Ryan's written a lot of bestselling books and he just wrote another new one.
18:00.768 --> 18:00.928
[SPEAKER_01]: Yeah.
18:01.268 --> 18:02.809
[SPEAKER_03]: And it's called how to work with complicated people.
18:02.849 --> 18:06.612
[SPEAKER_03]: What's the, uh, thirty second or forty second synopsis on this one?
18:07.003 --> 18:08.084
[SPEAKER_00]: Yeah, how do we're complicated?
18:08.124 --> 18:23.733
[SPEAKER_00]: People is important because it would be easy if we just worked with people that were clones of us that had our same personality, pace and preferences, but I think the superpower comes in when you're willing to sit across from somebody that's different than you, and then you can sell to somebody that's different to you.
18:23.813 --> 18:36.101
[SPEAKER_00]: You can get views from people that are different to you because you've explained that you're perspective, and so I think that most people, whenever they're dealing with a difficult client, customer, or colleague, they tend to run.
18:37.015 --> 18:39.697
[SPEAKER_00]: And while it's an option, I don't think it's a growing option.
18:39.897 --> 18:45.341
[SPEAKER_00]: And so our book is designed to help you move towards people with understanding instead of running away from them.
18:45.381 --> 18:49.144
[SPEAKER_00]: And so when you see somebody that's different than you, see a classroom, not a hurdle.
18:49.644 --> 18:54.248
[SPEAKER_00]: And I think each and every person has a perspective to offer us that can be extremely valuable to us.
18:55.070 --> 18:57.716
[SPEAKER_03]: But first and foremost, man, I just want to thank you so much for making the trip.
18:57.877 --> 19:01.525
[SPEAKER_03]: Ryan was at another event this morning and he took a early fight to be here.
19:01.967 --> 19:03.530
[SPEAKER_03]: And so this is the second talk today.
19:04.192 --> 19:05.575
[SPEAKER_03]: But guys, give it up for Ryan Lee.
19:05.776 --> 19:06.277
[SPEAKER_03]: Thank you guys.
19:06.758 --> 19:07.159
[SPEAKER_03]: Thank you, bro.
00:00.891 --> 00:04.813
[SPEAKER_03]: Also, what if everything that we've been taught about how to build our brand on Instagram was wrong?
00:05.474 --> 00:17.019
[SPEAKER_03]: I know that sounds like an exaggeration, but it's true that a lot of the tried and true advice and tactics from so-called quote-unquote experts turns out to be actually not the best advice for your brand in your account.
00:17.219 --> 00:24.342
[SPEAKER_03]: And so I wanted to sit down with someone who not only talks to talk, but walks the walk in terms of he is blowing up right now on Instagram, in twenty twenty five.
00:24.802 --> 00:26.743
[SPEAKER_03]: But it's also getting a lot of business opportunities.
00:26.783 --> 00:29.284
[SPEAKER_03]: Not just getting views, he's getting actual clients.
00:29.864 --> 00:31.105
[SPEAKER_03]: And how is he structuring this?
00:31.165 --> 00:32.805
[SPEAKER_03]: What is he doing to cut through all the noise?
00:32.885 --> 00:37.527
[SPEAKER_03]: And so you guys are in for a real treat today because this conversation was actually part of a live event.
00:38.107 --> 00:44.310
[SPEAKER_03]: And I got to sit down with my friend Ryan Leak, who is just crushing the game in terms of his business and also his brand on IG.
00:45.110 --> 01:02.128
[SPEAKER_03]: And so we just had a quick discussion on what is he doing and how can all of us get better at this so anyways check it out and by the way tag me on IG if you love this conversation or if you want me to go deeper on these types of topics just tag me IG it's at Neil home and for now let's get into the episode.
01:03.335 --> 01:06.957
[SPEAKER_03]: you have started to take your social media presence to the next level.
01:06.977 --> 01:11.718
[SPEAKER_03]: And you've been obviously on the speaking surrogate and coaching and all these things for quite a while.
01:12.159 --> 01:18.601
[SPEAKER_03]: But what was the shift where I noticed, I don't know if it was about a year ago or plus, where you just hit another level.
01:19.202 --> 01:27.465
[SPEAKER_03]: And I don't know if you guys follow Ryan, I don't know what it is bro, but every time I open my feet in the morning, you're the first real that pops up every day.
01:27.565 --> 01:29.666
[SPEAKER_03]: I think you guys post daily or Monday to Friday.
01:29.846 --> 01:33.948
[SPEAKER_00]: I appreciate you saying you guys, because I give the impression that it's multiple people.
01:33.988 --> 01:34.549
[SPEAKER_00]: It's just me.
01:37.230 --> 01:37.951
[SPEAKER_00]: That doesn't end.
01:38.131 --> 01:38.851
[SPEAKER_00]: So that's good.
01:38.991 --> 01:39.752
[SPEAKER_00]: I'm doing something right.
01:40.052 --> 01:41.873
[SPEAKER_00]: We post a lot of things around four a.m.
01:42.934 --> 01:47.617
[SPEAKER_00]: So that when you do wake up, it's one of the first things you start to morning with.
01:48.557 --> 01:50.839
[SPEAKER_00]: And that's not for virality purposes.
01:52.280 --> 01:55.863
[SPEAKER_00]: We try to create as much positive content as we possibly can.
01:56.423 --> 02:00.326
[SPEAKER_00]: People speak very badly about the internet and social media.
02:01.487 --> 02:10.274
[SPEAKER_00]: I actually had a friend challenge, but I used to not be on social media, like right before COVID, and a friend of mine said, hey, why aren't you on social media?
02:10.334 --> 02:12.936
[SPEAKER_00]: And I started ranting, I'm like, oh, it's dark, and all this stuff.
02:12.976 --> 02:14.558
[SPEAKER_00]: And I just hated his toxic.
02:15.158 --> 02:17.480
[SPEAKER_00]: And she said, well, it would be nice if you shine the light for us.
02:18.854 --> 02:25.057
[SPEAKER_00]: And she said, you are one of the most positive voices in our life, but you're not on the internet.
02:25.277 --> 02:28.859
[SPEAKER_00]: So would you help us out and shine a light in this thing that you think is dark?
02:28.959 --> 02:39.144
[SPEAKER_00]: And so it changed my mindset around social media that for me, it's not about showing you my house or my car or our vacation.
02:39.844 --> 02:46.247
[SPEAKER_00]: It's about literally inspiring people every single day and creating content that we believe is going to add value to somebody's life.
02:46.747 --> 02:53.190
[SPEAKER_00]: And I think, yeah, I want you to start your morning off with somebody positive because the world's coming forward for the rest of the day.
02:53.210 --> 02:55.051
[SPEAKER_00]: So if I can get you at six a.m.
02:55.091 --> 02:59.554
[SPEAKER_00]: and reframe your mindset around something, I really think I could change your whole day.
03:00.354 --> 03:05.817
[SPEAKER_00]: The real shift a year ago where you saw an uptick was very, very interesting.
03:06.697 --> 03:11.300
[SPEAKER_00]: I had all of these people from two previous book campaigns
03:11.920 --> 03:13.241
[SPEAKER_00]: I got all of these bots.
03:13.741 --> 03:18.625
[SPEAKER_00]: In fact, I had one book campaign manager, they said, hey, we're going to boost your social media.
03:18.645 --> 03:20.706
[SPEAKER_00]: And I was like, oh, okay, they're going to do ads or something.
03:21.147 --> 03:22.448
[SPEAKER_00]: Well, they just bought followers.
03:22.568 --> 03:25.430
[SPEAKER_00]: All of a sudden, I started seeing models started following me.
03:25.530 --> 03:28.472
[SPEAKER_00]: Men and women was like, when did all these beautiful people just started following me?
03:28.552 --> 03:29.112
[SPEAKER_00]: I don't know where.
03:29.152 --> 03:30.293
[SPEAKER_00]: Like, ten thousand of them.
03:30.373 --> 03:32.675
[SPEAKER_00]: I'm just like, I said, hey, stop that.
03:32.735 --> 03:34.956
[SPEAKER_00]: I don't need a fake account.
03:35.077 --> 03:37.118
[SPEAKER_00]: Like, I'd rather just build it the hardware.
03:38.819 --> 03:40.661
[SPEAKER_00]: Then Instagram came out with the clean feature.
03:41.521 --> 03:43.103
[SPEAKER_00]: I don't know if you know about the clean feature.
03:43.123 --> 03:48.327
[SPEAKER_00]: You literally can clean your account and it will get rid of all of your fake followers in one swoop.
03:48.927 --> 03:53.711
[SPEAKER_00]: And so last August, I had a hundred and thirty thousand followers and something like that.
03:54.511 --> 03:57.974
[SPEAKER_00]: And then I hit the clean feature and I went down the Seventy.
03:58.895 --> 04:03.398
[SPEAKER_00]: And I was like, man, I had sixty thousand bots and people in there go, hey, I can increase your stuff.
04:03.438 --> 04:05.120
[SPEAKER_00]: Look, I just increased it by two thousand.
04:05.140 --> 04:07.542
[SPEAKER_00]: And over time it was like sixty thousand people, I was like,
04:08.822 --> 04:23.422
[SPEAKER_00]: I don't really want to go under a hundred you know what I'm saying Neil might be following me but I mean who's this guy's got under a hundred you know like you like perception can be reality sometimes but again I like I said earlier it's like do I have social media to social media have me yeah I just hit clean
04:25.133 --> 04:32.617
[SPEAKER_00]: I had claimed in the video I posted the next day that five million views, and I got all seventy thousand real followers in the same week.
04:33.577 --> 04:47.564
[SPEAKER_00]: So nobody even knew that I lost followers, and I just thought that day I went, man, I think that in a world where you can feel tempted to take shortcuts, I thought, man, there's something powerful that I think just happens organically.
04:48.124 --> 04:52.126
[SPEAKER_00]: When you just say, I'm gonna be me, and I'm gonna try and do everything in my power to
04:53.048 --> 04:53.989
[SPEAKER_00]: to build it the right way.
04:54.049 --> 05:01.734
[SPEAKER_00]: And so I had never had a video get over a million views since the surprise wedding from me and my wife in two thousand thirteen.
05:01.754 --> 05:04.536
[SPEAKER_00]: And I think we've had eleven or twelve.
05:04.656 --> 05:09.159
[SPEAKER_00]: I think we have almost one or two a month since I just cleaned my account.
05:09.219 --> 05:14.423
[SPEAKER_00]: So it's weird because I think I have three hundred and twenty thousand new followers since August.
05:15.043 --> 05:19.426
[SPEAKER_00]: that are truly authentic to just a growth over the last year.
05:19.526 --> 05:30.295
[SPEAKER_00]: And it's not millions, but it's like, I treasure those three hundred and eighty-one thousand followers that I have right now because it's like these are the people that I'm trying to inspire every single day and I know they're real.
05:31.055 --> 05:37.178
[SPEAKER_00]: So that's been our journey over the last year that is as authentic and as human as we can possibly be.
05:37.198 --> 05:42.701
[SPEAKER_03]: Yeah, and I think like this time next year, that's going to be double or more, you know, it's like you hit that hockey stick growth.
05:42.921 --> 05:43.541
[SPEAKER_03]: Yeah.
05:43.641 --> 05:47.263
[SPEAKER_03]: And it's just really taken off, but a lot of two things really quick.
05:47.323 --> 05:53.847
[SPEAKER_03]: So one thing you brought up earlier, and then we'll talk about posting some duds, you know, because you're not, you got to post some flops for you to bang.
05:53.867 --> 05:54.047
[SPEAKER_00]: Oh yeah.
05:54.827 --> 06:01.511
[SPEAKER_03]: But before I said that, Ryan talked about earlier, like asked people how they're doing twice, and call people and do this stuff.
06:01.551 --> 06:04.692
[SPEAKER_03]: And this last week, I had something bad happen to me.
06:05.473 --> 06:07.674
[SPEAKER_03]: And a few people call me.
06:07.694 --> 06:10.695
[SPEAKER_03]: A lot of people text me a lot of people in the room, reached out, and I appreciate all of you.
06:10.735 --> 06:15.898
[SPEAKER_03]: And this is just that maybe on one hand, people that called me, and Ryan was one of them.
06:16.058 --> 06:16.579
[SPEAKER_03]: He just called me.
06:17.519 --> 06:19.201
[SPEAKER_03]: And he just like, how's it going, man?
06:20.162 --> 06:20.763
[SPEAKER_03]: How are you feeling?
06:20.803 --> 06:21.444
[SPEAKER_03]: How's the family?
06:21.464 --> 06:24.147
[SPEAKER_03]: And I was like, OK, and then he asked me again.
06:25.329 --> 06:26.170
[SPEAKER_03]: And then I told him the truth.
06:27.912 --> 06:36.763
[SPEAKER_03]: And I just thought that was weird because I know offense to anybody, but I do see this trend of people on social media to talk about some, but they're not about it.
06:37.794 --> 06:38.735
[SPEAKER_03]: You know what I mean?
06:38.855 --> 06:44.124
[SPEAKER_03]: Like they don't practice like it sounds cool to say what you said on stage, but do you really do you're busy guy?
06:44.144 --> 06:44.965
[SPEAKER_03]: You're on the road.
06:45.346 --> 06:45.566
[SPEAKER_01]: Yeah.
06:45.967 --> 06:48.671
[SPEAKER_03]: It like we just met bro like a few months ago.
06:48.892 --> 06:49.112
[SPEAKER_03]: Sure.
06:49.192 --> 06:49.653
[SPEAKER_03]: He called me.
06:50.609 --> 06:54.254
[SPEAKER_03]: Yeah, and so I just thought that was cool, like you practiced with your preach, it's a good moment.
06:54.294 --> 07:08.312
[SPEAKER_03]: But getting back to social media, like you talk about, you know, you have these bangers, they're millions of views, but like, I've just found this bro that like, there's people in the room who are not afraid of posting and having it flopped.
07:08.592 --> 07:08.772
[SPEAKER_03]: Yes.
07:09.152 --> 07:11.574
[SPEAKER_03]: They're afraid of everybody else in the room seeing that it flocked.
07:12.614 --> 07:12.775
[SPEAKER_03]: Yeah.
07:12.795 --> 07:13.635
[SPEAKER_03]: I mean, for sure.
07:13.715 --> 07:15.636
[SPEAKER_03]: You're not like you're okay failing.
07:15.776 --> 07:17.077
[SPEAKER_03]: You just don't want anyone to see it.
07:17.377 --> 07:17.698
[SPEAKER_01]: Yeah.
07:17.998 --> 07:23.981
[SPEAKER_03]: So like you're like, I've seen people literally stop posting altogether because they couldn't repeat success.
07:24.021 --> 07:25.282
[SPEAKER_03]: Like they had these videos blow up.
07:25.662 --> 07:26.903
[SPEAKER_03]: And then I'm telling you, this is true.
07:26.943 --> 07:31.806
[SPEAKER_03]: They told me the, I said, why did you stop posting so consistently and said, well, because I wasn't getting the views anymore.
07:31.826 --> 07:32.547
[SPEAKER_03]: Wow.
07:34.663 --> 07:38.866
[SPEAKER_03]: You know, why you really, you were doing it for the, you know, what people say.
07:38.886 --> 07:44.130
[SPEAKER_03]: And so I think like, I don't necessarily go to someone's page scan their thing and be like, oh, I noticed that your views were higher than the last.
07:44.150 --> 07:45.892
[SPEAKER_03]: And I was like, I don't really care.
07:45.912 --> 07:47.053
[SPEAKER_03]: Hey, here are your dogs.
07:47.153 --> 07:47.933
[SPEAKER_03]: Yeah, yeah, yeah.
07:48.033 --> 07:50.215
[SPEAKER_03]: But like, it doesn't seem like you could because you do pull some duds.
07:50.475 --> 07:51.156
[SPEAKER_00]: Oh, yeah, I post does.
07:51.216 --> 07:54.819
[SPEAKER_03]: Oh, there's like, I'll see one and I can tell like, hey, didn't do the, well, I like it still.
07:54.879 --> 07:56.260
[SPEAKER_03]: But like, it wasn't a banger.
07:56.580 --> 08:19.995
[SPEAKER_03]: Yeah, I hope you're enjoying this video and I want to continue to put out the absolute best content that's gonna help you move your business and brand forward But I need your help so many of you guys are watching this channel, but you're not subscribed That's the number one thing that's gonna help me grow So if you haven't done so already hit that subscribe button normally I'd have a fancy ad read and promote some product But today all I want you to do is just subscribe to the channel and now let's get back to the episode part of the first part of my talk where this idea of awareness
08:20.955 --> 08:24.138
[SPEAKER_00]: I wake up with the sense that I don't have it.
08:24.578 --> 08:27.901
[SPEAKER_00]: Because if you wake up with that sense, then you're going to constantly look for ways to learn.
08:29.763 --> 08:38.991
[SPEAKER_00]: I am pleasantly and frustratingly surprised by what actually is a banker and what is not a banker.
08:39.252 --> 08:42.935
[SPEAKER_00]: You know, it's like sometimes we post what I think is a dud.
08:43.135 --> 08:46.698
[SPEAKER_00]: I'm like, this is the worst video we got, but I paid a guy and I don't want to be offended.
08:48.444 --> 09:07.252
[SPEAKER_00]: post and boom viral and then it's like we we have my guy been here who's like don't win it we'll make a cold video and it's like I'm like I'll tell him like dude that was an amazing video he's like I thought it was an amazing video too but apparently the rest of the internet doesn't I'm always speaking
09:08.032 --> 09:30.057
[SPEAKER_00]: about three weeks ago at this church and we pulled nine reels from this message and if I had to rank one through nine number nine was this story about me being at an airport and I had chicken wings bro I got some chicken tenders and this I forgot to get barbecue sauce I say I got a side of barbecue sauce and the guy says
09:30.957 --> 09:32.358
[SPEAKER_00]: Sorry, that'll be seventy five cents.
09:32.538 --> 09:35.499
[SPEAKER_00]: I was like really bro like you gon' make me pay seventy five cents.
09:35.559 --> 09:37.360
[SPEAKER_00]: So, you know, I give him my card.
09:37.400 --> 09:43.362
[SPEAKER_00]: I'm like you're gonna make me pay seventy five cents, which means you're gonna give me a merchant copy, customer copy, and then I gotta decide if I'm gonna give you a tip.
09:43.422 --> 09:47.624
[SPEAKER_00]: I'm like my tip in this guy, but then I thought, man, I really wanted to ruin my day.
09:48.424 --> 09:55.969
[SPEAKER_00]: And so I gave him a ten dollar tip, not because I'm a baller, but because I wanted to prove a point that I don't have to match the energy I get to set the standard.
09:56.009 --> 10:02.974
[SPEAKER_00]: And so I told this story at a church and I'm thinking, this is number nine of all of the videos.
10:03.114 --> 10:08.698
[SPEAKER_00]: It is the only video I have ever posted in my life that got traction on every single platform.
10:09.638 --> 10:09.819
[SPEAKER_00]: Ever.
10:10.259 --> 10:16.003
[SPEAKER_00]: Then some random person, God lover, she did a reaction video.
10:16.811 --> 10:19.533
[SPEAKER_00]: All it is is her saying, you got to watch this.
10:24.958 --> 10:25.298
[SPEAKER_00]: That's it.
10:25.498 --> 10:26.419
[SPEAKER_00]: That's all she did.
10:28.100 --> 10:30.582
[SPEAKER_00]: Nine million views.
10:32.264 --> 10:37.028
[SPEAKER_00]: Now in the story, I talk about mediocre barbecue sauce and mediocre chicken tenders.
10:37.448 --> 10:42.032
[SPEAKER_00]: So now because she blew up and then she did another video of mine that says, you got to watch this.
10:44.288 --> 10:45.269
[SPEAKER_00]: three million views.
10:45.609 --> 10:48.291
[SPEAKER_00]: Then another girl was like, oh, I'll just try it and see what happens.
10:48.511 --> 10:50.352
[SPEAKER_00]: Two million views on YouTube.
10:50.392 --> 10:53.774
[SPEAKER_00]: I'm like, oh, you're doing this watching me talk, you know?
10:54.215 --> 10:58.458
[SPEAKER_00]: And so now people with airport are like, hey, mediocre barbecue sauce.
10:58.518 --> 11:00.339
[SPEAKER_00]: I'm like, this is not what I want to be known for.
11:00.379 --> 11:01.159
[SPEAKER_00]: It's very fresh.
11:02.300 --> 11:05.182
[SPEAKER_00]: People stop me at the gym to like throw a mediocre barbecue sauce.
11:05.242 --> 11:05.922
[SPEAKER_00]: I needed that bro.
11:05.942 --> 11:07.363
[SPEAKER_00]: I'm like what does it like?
11:07.804 --> 11:09.265
[SPEAKER_00]: It's a very frustrating thing.
11:09.285 --> 11:18.370
[SPEAKER_00]: I'm like this is not it we'd even pay for this video like I just cut it up on my phone and it just and it just takes off and so I'm okay with the does I'm okay with the bangers.
11:18.450 --> 11:18.791
[SPEAKER_00]: It's like
11:19.661 --> 11:27.364
[SPEAKER_00]: That's the point of serving people is like, you do your best to help as many people as you can, and you don't get to go.
11:27.745 --> 11:29.605
[SPEAKER_00]: Well, I really want to help them with this one.
11:29.645 --> 11:35.828
[SPEAKER_00]: It's just like, no, wake up every day and just go, how can I have value to people that follow, how can I have value to their life?
11:36.528 --> 11:39.750
[SPEAKER_00]: And if it just so happens to be mediocre barbecue sauce stories, well then,
11:41.270 --> 11:44.311
[SPEAKER_00]: Start making t-shirts to say mediocre barbecue sauce.
11:44.351 --> 11:44.611
[SPEAKER_00]: I don't know.
11:44.631 --> 11:45.251
[SPEAKER_00]: I'm thinking about it.
11:45.311 --> 11:46.411
[SPEAKER_00]: It might be the whole brand.
11:46.471 --> 11:57.934
[SPEAKER_00]: I don't really want that to be the thing, but nevertheless, it's one of those things where we just say, hey, each and every week, we are just committed to creating as much content as we possibly can.
11:58.114 --> 11:59.435
[SPEAKER_03]: Yeah, I think I really love the fact that
12:00.515 --> 12:02.876
[SPEAKER_03]: You know, you don't have to create content.
12:02.896 --> 12:05.577
[SPEAKER_03]: You just have to be the content, you know, because you're already out here.
12:05.997 --> 12:07.258
[SPEAKER_03]: So today's talk was filmed.
12:07.578 --> 12:10.279
[SPEAKER_03]: You guys might notice on his feed one morning, you wake up at six a.m.
12:10.739 --> 12:13.440
[SPEAKER_03]: First video on the feed is going to be like, yeah, right at forward.
12:13.980 --> 12:15.261
[SPEAKER_03]: They cut it up quick, you know.
12:15.821 --> 12:20.383
[SPEAKER_03]: And so, but the thing that I think people in the room struggle with is like, yo,
12:21.503 --> 12:22.805
[SPEAKER_03]: I'm not speaking on stages.
12:23.005 --> 12:23.786
[SPEAKER_03]: Like Brian, bro.
12:24.006 --> 12:25.468
[SPEAKER_03]: I'm not doing calls.
12:25.508 --> 12:32.776
[SPEAKER_03]: Like one thing I really love is like creating some sort of repeatable process in your business that you could just record.
12:32.836 --> 12:37.841
[SPEAKER_03]: So for example, like I was talking with my buddy Jeff Lagone who's in the group here and he was like, yo, I do this call.
12:37.861 --> 12:38.522
[SPEAKER_03]: What was it called Jeff?
12:39.378 --> 12:42.562
[SPEAKER_03]: the weekly call, the growth zone, monthly call, sorry.
12:43.142 --> 12:45.625
[SPEAKER_03]: And so he does a growth zone call for his business partners.
12:45.685 --> 12:46.907
[SPEAKER_03]: And everybody's welcome to come to it.
12:46.947 --> 12:48.529
[SPEAKER_03]: I think he will let anybody come, honestly.
12:49.230 --> 12:52.914
[SPEAKER_03]: And he puts, he does the call and zoom, but he puts a camera like this, like an angle right there.
12:54.135 --> 12:57.099
[SPEAKER_03]: And every day, like this endless clips coming from the growth zone.
12:58.200 --> 13:02.843
[SPEAKER_03]: Like, what, I'm just saying to think like, how could you create what Ryan's on the stage all the time?
13:02.863 --> 13:04.704
[SPEAKER_03]: But maybe you could do it on Zoom, bro.
13:04.944 --> 13:10.107
[SPEAKER_03]: Like, there's so many ways for us to just integrate it into our life rather than have to like, oh, yeah.
13:10.127 --> 13:11.247
[SPEAKER_03]: I gotta go make content.
13:11.647 --> 13:13.188
[SPEAKER_03]: Fuck, you know, I don't have time.
13:13.228 --> 13:13.588
[SPEAKER_00]: Yeah.
13:13.769 --> 13:21.893
[SPEAKER_00]: And I think of business in the sense of how can we solve a massive problem?
13:22.433 --> 13:24.715
[SPEAKER_00]: And sometimes you have to look for the problem beneath the problem.
13:24.735 --> 13:25.295
[SPEAKER_00]: And so it's like,
13:26.203 --> 13:31.648
[SPEAKER_00]: You know, when you think about the economy right now, it's the number one thing people are navigating, fear, hundred percent.
13:31.728 --> 13:35.130
[SPEAKER_00]: So why not be the person that calms their fears?
13:35.190 --> 13:38.553
[SPEAKER_00]: Why not be the trusted voice that you get to be the convertible?
13:38.573 --> 13:39.434
[SPEAKER_00]: Say, you don't be afraid of this?
13:39.934 --> 13:46.880
[SPEAKER_00]: Yeah, you can move towards this and let me help you understand what's happening in our country and why you should be just fine.
13:47.160 --> 13:52.205
[SPEAKER_00]: Like, you can be the voice of reason and the voice of peace in somebody's feed.
13:52.865 --> 13:53.685
[SPEAKER_00]: if you want to be.
13:53.966 --> 13:55.747
[SPEAKER_00]: And so you do this really well.
13:56.687 --> 13:57.587
[SPEAKER_00]: There's a news headline.
13:57.607 --> 13:58.628
[SPEAKER_00]: You're just responding to it.
13:58.748 --> 14:01.910
[SPEAKER_00]: Hey, here's what I see this weekend.
14:01.990 --> 14:04.111
[SPEAKER_00]: And here's some thoughts on it.
14:04.951 --> 14:10.854
[SPEAKER_00]: If you really want to go viral, you could just take Niels videos and just say, watch this.
14:13.235 --> 14:17.097
[SPEAKER_00]: And just stare at the camera for sixty seconds and just see what happens, you know?
14:18.038 --> 14:18.658
[SPEAKER_00]: You'd be surprised.
14:18.698 --> 14:19.679
[SPEAKER_00]: By the way, that's all she does.
14:20.308 --> 14:21.768
[SPEAKER_00]: She doesn't know anything else.
14:21.808 --> 14:25.009
[SPEAKER_00]: She just does reaction videos and says, you got to watch this.
14:27.569 --> 14:28.770
[SPEAKER_00]: And she doesn't say anything.
14:28.790 --> 14:29.970
[SPEAKER_00]: She doesn't even say it's awesome.
14:29.990 --> 14:31.510
[SPEAKER_00]: She's just like, wait for the end.
14:34.471 --> 14:34.911
[SPEAKER_03]: It's crazy.
14:34.931 --> 14:36.531
[SPEAKER_00]: She just changes clothes and so.
14:36.871 --> 14:38.072
[SPEAKER_00]: I did get a lot of views.
14:38.452 --> 14:40.152
[SPEAKER_03]: Yeah, but I don't think you build a brand like this.
14:40.192 --> 14:42.252
[SPEAKER_03]: But yeah, it's cool just to get a lot of views.
14:42.553 --> 14:44.493
[SPEAKER_00]: But it's amazing like she's got a newsletter.
14:45.227 --> 14:52.972
[SPEAKER_00]: That people are subscribing to because they trust that she's going to bring a collection of the best content in for her people.
14:53.052 --> 15:00.676
[SPEAKER_00]: And so it's like, you'd be surprised what you can do even just just doing that.
15:00.797 --> 15:01.597
[SPEAKER_00]: You just never know.
15:01.617 --> 15:03.978
[SPEAKER_03]: I think you bring up something really important here, which is like,
15:05.199 --> 15:06.340
[SPEAKER_03]: observation content.
15:06.621 --> 15:09.283
[SPEAKER_03]: You know, like he I'm just observing what happened.
15:09.303 --> 15:10.304
[SPEAKER_03]: I'm gonna share it with you guys.
15:10.384 --> 15:15.188
[SPEAKER_03]: I think there's this other dynamic of content where it's expert content where I'm gonna preach to him and tell you what to do.
15:15.209 --> 15:17.971
[SPEAKER_03]: I'm gonna tell you that advice and then they're like, well, who are you to tell me?
15:18.652 --> 15:19.132
[SPEAKER_03]: You know what I mean?
15:19.472 --> 15:20.413
[SPEAKER_03]: Like who's this motherfucker?
15:20.473 --> 15:20.754
[SPEAKER_01]: I get it.
15:20.774 --> 15:21.134
[SPEAKER_03]: I don't know.
15:21.394 --> 15:21.594
[SPEAKER_01]: Yeah.
15:21.775 --> 15:22.796
[SPEAKER_03]: And so maybe I should go past.
15:23.336 --> 15:25.819
[SPEAKER_03]: Like it's another guy, another guru trying to give me advice.
15:25.879 --> 15:27.701
[SPEAKER_03]: So another realtor trying to tell me to buy a house.
15:28.482 --> 15:29.242
[SPEAKER_03]: What else are you going to say?
15:29.262 --> 15:30.724
[SPEAKER_03]: You know, we expect you to say it.
15:30.744 --> 15:37.972
[SPEAKER_03]: So I think what's cool about why I think I just mix in those reactions to the headlines is like, yo, did you guys see this?
15:39.142 --> 15:44.003
[SPEAKER_03]: You don't have to think like, do I trust Neil and not, you're just reading the heli and like, I brought you the news.
15:44.503 --> 15:47.423
[SPEAKER_03]: But then in there, I'm gonna insert my opinion about it.
15:47.503 --> 15:48.864
[SPEAKER_03]: And so I've had great success with that.
15:48.884 --> 15:53.644
[SPEAKER_03]: I just done it several times recently with all the new tax law coming out of DC.
15:54.305 --> 15:55.805
[SPEAKER_03]: And you don't have to take a position.
15:55.845 --> 15:57.825
[SPEAKER_03]: Honestly, you could just share, here's what's going.
15:57.845 --> 15:59.225
[SPEAKER_03]: Here's how it's gonna affect your bottom line.
15:59.245 --> 16:01.046
[SPEAKER_03]: You know, here's the new rules.
16:01.206 --> 16:05.726
[SPEAKER_03]: I mean, the rules are being rewritten all the time for people in our industry right now and our clients.
16:06.427 --> 16:08.807
[SPEAKER_03]: And you could be that person that brings it to them in a calm way.
16:09.127 --> 16:09.968
[SPEAKER_00]: No question about it.
16:10.689 --> 16:16.235
[SPEAKER_00]: And I think, too, there's this opportunity to be a voice of encouragement for your peers.
16:17.336 --> 16:18.057
[SPEAKER_00]: You know, there's
16:19.457 --> 16:25.201
[SPEAKER_00]: I know a lot of friends that were going to be in this room and they said, hey, I can't afford to go this year, a hundred percent.
16:25.402 --> 16:29.124
[SPEAKER_00]: And you just think about who's going to encourage them in this industry.
16:29.184 --> 16:40.393
[SPEAKER_00]: So I think you've got many problems to solve, but if you begin to think about how can I be intentional, how can I solve a problem, and how can I bring my unique value to that problem?
16:40.493 --> 16:45.256
[SPEAKER_00]: I really think people really want to hear from you in that regard.
16:45.357 --> 16:45.717
[SPEAKER_00]: Like you
16:46.117 --> 16:51.679
[SPEAKER_00]: You have an expertise in your field, but it's not a matter of being a talented voice.
16:52.520 --> 16:57.262
[SPEAKER_00]: I think it's more important than ever when it comes to personal branding is being a trusted voice.
16:58.744 --> 16:59.624
[SPEAKER_00]: Can I trust you?
17:00.525 --> 17:12.388
[SPEAKER_00]: Can I trust you that you're not just trying to sell me something, that you're not just blowing smoke, that you're not just trying to be motivation, but like, do I trust this person?
17:12.448 --> 17:23.092
[SPEAKER_00]: And I think the more you create authentic content, if you're helping somebody with their fears, make sure you share yours first to say, hey, I've been there.
17:23.552 --> 17:24.352
[SPEAKER_00]: This is rattled me.
17:25.948 --> 17:27.609
[SPEAKER_00]: new, big, beautiful bill.
17:27.649 --> 17:29.750
[SPEAKER_00]: Like, hey, I didn't know what that meant at first either.
17:29.790 --> 17:32.191
[SPEAKER_00]: It made me shaky, but then I read it.
17:32.932 --> 17:35.493
[SPEAKER_00]: And so there is some humanity there.
17:35.553 --> 17:37.454
[SPEAKER_00]: And I think people connect with that content.
17:37.934 --> 17:41.816
[SPEAKER_00]: So much so that they don't even know that they're even connecting with the brand because they're just so connected to you.
17:42.116 --> 17:42.336
[SPEAKER_03]: Yeah.
17:42.537 --> 17:43.577
[SPEAKER_03]: That's meeting people where they're out.
17:43.717 --> 17:44.177
[SPEAKER_03]: Hundred percent.
17:44.498 --> 17:45.658
[SPEAKER_03]: And so this has been a theme.
17:45.978 --> 17:48.159
[SPEAKER_03]: The last speaker, Shadee talked about it as well.
17:48.199 --> 17:48.580
[SPEAKER_03]: It's like, hey,
17:49.520 --> 17:50.501
[SPEAKER_03]: We have to have some empathy.
17:51.101 --> 17:54.684
[SPEAKER_03]: Yeah, instead of lecturing people, you know, like people don't want to be told like that.
17:54.764 --> 18:00.568
[SPEAKER_03]: So, yeah, guys, I don't know if you know this, but Ryan's written a lot of bestselling books and he just wrote another new one.
18:00.768 --> 18:00.928
[SPEAKER_01]: Yeah.
18:01.268 --> 18:02.809
[SPEAKER_03]: And it's called how to work with complicated people.
18:02.849 --> 18:06.612
[SPEAKER_03]: What's the, uh, thirty second or forty second synopsis on this one?
18:07.003 --> 18:08.084
[SPEAKER_00]: Yeah, how do we're complicated?
18:08.124 --> 18:23.733
[SPEAKER_00]: People is important because it would be easy if we just worked with people that were clones of us that had our same personality, pace and preferences, but I think the superpower comes in when you're willing to sit across from somebody that's different than you, and then you can sell to somebody that's different to you.
18:23.813 --> 18:36.101
[SPEAKER_00]: You can get views from people that are different to you because you've explained that you're perspective, and so I think that most people, whenever they're dealing with a difficult client, customer, or colleague, they tend to run.
18:37.015 --> 18:39.697
[SPEAKER_00]: And while it's an option, I don't think it's a growing option.
18:39.897 --> 18:45.341
[SPEAKER_00]: And so our book is designed to help you move towards people with understanding instead of running away from them.
18:45.381 --> 18:49.144
[SPEAKER_00]: And so when you see somebody that's different than you, see a classroom, not a hurdle.
18:49.644 --> 18:54.248
[SPEAKER_00]: And I think each and every person has a perspective to offer us that can be extremely valuable to us.
18:55.070 --> 18:57.716
[SPEAKER_03]: But first and foremost, man, I just want to thank you so much for making the trip.
18:57.877 --> 19:01.525
[SPEAKER_03]: Ryan was at another event this morning and he took a early fight to be here.
19:01.967 --> 19:03.530
[SPEAKER_03]: And so this is the second talk today.
19:04.192 --> 19:05.575
[SPEAKER_03]: But guys, give it up for Ryan Lee.
19:05.776 --> 19:06.277
[SPEAKER_03]: Thank you guys.
19:06.758 --> 19:07.159
[SPEAKER_03]: Thank you, bro.
