You Don't Have A Motivation Problem. You Have A Direction Problem.

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All right. Welcome back, everybody. Episode 31.
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Man, it has been, it's been a couple of weeks. I'm not going to lie.
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I got really busy. We launched an app. So if you're somebody who does trust-based
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selling or is into the mindset of trust-based selling and Ari Galper,
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somebody who I've worked with for the last decade,
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we dropped an app in the beginning of the year and i
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have been insanely busy it's been a year plus long project it's been something
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that's been a lot of work a lot of long nights a lot of long days and more importantly
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an amazing product that's now available you can go on any app store and download
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it just by typing in selling with trust.
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Or you can go to members.arigalper.com and sign up there.
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And that's that. So now you know where I've been. Why has Steve been MIA for
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six weeks? Well, you know, I'm still here. I'm still going nuts. I'm still me.
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But at the end of the day, I was so laser focused on what I had to get done
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that I just had no time for any distractions, including my own personal ones.
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Although I have been secretly building things kind of in my laboratory, as you will.
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It's stuff that will be coming out probably in the next few weeks.
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I'm finishing up a project, a second project right now, Unrelated.
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That's a great tool that people will be able to use for their websites and their
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social medias to kind of judge how well off they sound and how they come off
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to people when they're on the internet.
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And if you're hitting those check marks, right, they get people to convert on
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your page. Everybody talks about SEO.
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Everybody talks about building websites, but people don't talk about the real
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nitty gritty of when that person hits my website, are they reading something that they connect to?
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Or is it just more high-end bullshit marketing page copy like everybody else,
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like everybody else selling something with a seven and all that other good stuff.
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So yeah, we'll get into that down the road right now.
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Welcome back, episode 31. And I'm just going to rip this one open right now.
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We're going to go out of the gate, per se, even though the gate was a little
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bit delayed, letting you know what's been going on.
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Because this is something that I always hear this.
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Even when I'm super busy, I hear people telling me this, just out and about.
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And it's always the same line. It's quote unquote, I just need to get motivated again.
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You've heard it. You probably have friends that say it. Maybe you said it yourself.
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I just need to get motivated again. Once I get my mojo back, I'll be good to go, man.
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It's that type of mindset of I just need something. I need to get motivated
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again. But the truth is this.
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You don't. You absolutely don't.
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Motivation isn't the engine. It's your direction. Your direction's the engine in all of this.
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Motivation turns into being the fuel, the gasoline, right?
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And if you've got a full tank of gas, but you don't know where you're going,
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you're just burning that gasoline and the fuel, you know, and all your fuel in the parking lot.
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You're just doing donuts, man. You're not getting anywhere.
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You're sitting there with all the piss and vinegar in the world saying,
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ah, I'm going to do this. I'm going to do this.
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But if you then look around and go, but what am I doing?
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Well, there's the underlying problem, right? That's really the biggest thing.
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And I've been watching people stay, you know, quote unquote,
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motivated for years without making any single meaningful move.
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Like these are amazingly smart people that are always high energy,
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always highly motivated, but they just don't get shit done.
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But why? Why is somebody that's really smart, really talented,
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great at what they do, you know, puppy dog energy motivation,
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why are you getting nothing done?
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It's because they got the energy, right? They've all energized.
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They're ready to rock and roll. But there's no direction. There's no aim. There's no focus.
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There's no clarity, right? It always comes back to clarity as the ultimate strategy.
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Because when you have clarity in your mind of what you wanna do,
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roadblocks, like the roadblock I've had for the last six weeks, it won't stop me.
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I was just all in on something else, but I'm all in on everything every day.
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So it's just a matter of, you run out of time sometimes, but at least there's
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direction and it was purpose and it was knocking goals down and building things
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at a breakneck pace, right?
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So at least there, while maybe my clarity spread thin, I still had clarity in everything I did.
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So my my highly motivated puppy dog energy was able to sustain everything and
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just keep the machine rocking and rolling forward.
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Right. That's a big part of all this. So.
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The business owners who actually break through, who are they?
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They're not always the people that are the most fired up.
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They're not always the people jumping up and down, going hoorah, hoorah.
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Sometimes they're quiet as hell, but they're the most directed. They are laser focused.
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They know exactly what they're doing next.
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Maybe not a year from now, just next, right?
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That clarity, that's going to create momentum that the motivation alone never would have. you,
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It would have been great if motivation alone could create clarity, but it can't.
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The clarity you have to create separately, and then that turns your motivation
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into that big old tank of gas that's going to just let you crash through your goals.
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So here's the question I want you to sit with today, especially since we're
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getting back into things, right? We're getting back up.
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And by the way, listen to the other 30 episodes that we've done so far.
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I'm going to get way better at this as we go.
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Obviously, I'm a one-man band. And so every once in a while,
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we get overwhelmed and we just have to do what we do.
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Did you know or do you actually know what you're building towards in the next
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30 days? Like, what are your 30-day goals? Do you know those?
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Like, do you have those written down somewhere? Do you have those in your head?
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Do you have those mapped out? Are they in a Notion file?
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Are they sitting on your OneDrive or your OneNote?
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Are they in your Apple Notes? Like, what's your next 30 days look like?
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What are you building for your business over the next 30 days? It could be anything.
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Think about it for a minute. Not your five-year vision. I don't care about what
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you're doing five years from now.
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I've never understood that when people say, well, what's your five-year vision?
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I could be dead in two. I could get hit by a bus.
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Why am I going to worry so much about the five-year vision? I'll put a little
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bit of time into that just to say where I'd like to be in five years,
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but I'm not going to obsessively plan my five-year vision and do nothing today.
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That seems a little, you know, batshit crazy, as they say.
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Not your brand purpose statement either, right? Not I do this to solve this for that.
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Not that type of stuff either. It's not like my brand exists because, no, no, no.
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Just what's the next thing that you're doing right now moving forward?
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What are you doing in the month and the rest of March and into April?
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What are your next 30 days between now and mid-April?
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What's the goal? What are you getting done?
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That's important. If you don't know that and you don't have that concrete saying,
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I'm going to do this, this, and this over the next 30 days and do each one in
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a 10-day sprint, or I'm going to focus on this swath of things about my business,
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maybe it's organization,
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maybe you've got an office somewhere and the papers have just been for years
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stacked up and you just need to clean. It could be anything.
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But what are you planning on doing to better your business in the next 30 days?
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If you can't answer that clearly in one sentence, or if you can actually answer
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it in one sentence, then your directions, you know, it's okay. Okay.
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You've got direction if you can do it in one sentence. If you can't,
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well, it's not the motivation that you're lacking, right? That's the identified problem.
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You haven't identified what you need to do. And that's where we got to go to
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work then for the next 30 days.
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So even going back to the RISE framework, you know, you're going to reset your
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state, identify the real gap, which for today is the direction,
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right? It's the direction of what we're doing over the next 30 days.
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That's the number one focus on this one. So this is really an identification, you know.
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Post more than anything, identification podcast more than anything.
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So simplify to one target and then execute one move towards it. That's it.
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I'm not asking you to do a thousand things. I'm not asking you to rebuild the
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wall. I'm not asking you to do anything.
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I'm asking you to pick one thing that next 30 days you need to do to improve
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your business and just get your ass in gear and start working towards it.
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Stop waiting to feel motivated and get clear on where you're going Because the
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motivation, you'll catch the motivation, man.
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The motivation will hit you like a fever.
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Like when Will Ferrell had a fever for more cowbell.
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That motivation will be your cowbell. You will hear that over and over again
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in your head once you feel that groove going.
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When you feel it and you're grooving into what you're doing for your business
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and you're really leaning in on your superpowers and directing it in a way for
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your business that makes sense, your motivation just infinitely arrives.
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And you'll feel like a crazy person that wonders where that superpower came from.
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If you fight for motivation every day, well, then you're never directed.
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So work on the direction, get excited about it as you're getting direction and
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then let that fester itself and become the motivation that will just give that
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gasoline for you to drive right to the finish line.
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So we're good today. Listen, here's gonna be the riff of the day or the riff of the episode.
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Clarity is a strategy. Confusion is a choice.
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Wish you guys the best. Thank you for coming back and listening once again. I appreciate you all.
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And this is Steve Lichtman, and you have been unfiltered and unshakable.
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I should probably make a jingle for that.