ABOUT THIS EPISODE
In this episode of Local Marketing School, Emily Steele interviews Morgan Lerner, Chief Creative Officer at GoNanas, the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers. We discuss key strategies for growth, staying authentic on social media and innovating continuously. Morgan also offers insight into GoNanas brand ambassador program that’s grown from 25 people to over 3500 members. This is a great episode for marketers looking to grow their businesses while maintaining a strong connection with their customer base!
TUNE IN FOR TOPICS LIKE:
2:28 Co-founding GoNanas and the inspiration behind the business
6:46 Key factors that turned a side-hustle into a full-time company
8:59 The most surprisingly successful flavor drop
10:17 Setting up a powerful ambassador program from scratch
14:54 Expanding into retail and lessons learned in the grocery aisle
19:53 Two things to get your brand ready for retail shelves
21:31 Strategies for growing @gonanas to 67k on Instagram
23:33 Lessons for building your ambassador community
25:52 Scaling nationally in an authentic way
27:30 What's next for GoNanas
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Morgan's episode:
#20: Scaling a Gourmet Ice Cream Sandwich Brand | Erica Jacobs, Nightingale
#24: From DTC to Retail Ready | Umaimah Sharwani, Paro
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!
Find Morgan: LinkedIn
Find GoNanas: Website | Instagram
Use LOCAL20 for a special discount at GoNanas!
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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
