ABOUT THIS EPISODE
“How much should we spend on demand generation?”
Your demand generation budget depends on your revenue, growth goals, existing sales and marketing investments, market maturity, available demand, customer economics, and how established your marketing program already is.
Watch the full episode to learn how to determine your budget, channels to allocate towards, and cadence for review and improvements. Hope you enjoy!
00:00 Intro
03:49 Revenue Percentage Benchmarks
10:29 The Full Cost of Demand Gen
16:51 Demand Capture vs Demand Creation
23:32 Budgeting Towards Brand
35:32 Cadence for Review and Improvements
English
United States
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