ABOUT THIS EPISODE
Today, we welcome Angela Bunner, the Vice President of Solutions for ClickUp. She oversees solutions engineering, professional services, and customer enablement and has more than 20 years of experience in project portfolio management.
Angela shares how listening to the experiences and needs of their end users, not their buyers, has been critical to the growth and development of ClickUp. She shares how staying obsessed with end users not only ensures product market fit but also results in product-led growth.
Takeaways
- Listen to the needs of your end users because they will be the ones who will ultimately drive your product forward, not the decision-makers.
- Be obsessed with your customer because it goes hand in hand with product market fit.
Quote of the Show
"Over time, when you focus on the sales aspect of it and less on listening to the customers and the product, it becomes shelfware. You don't get the adoption that you need because you're selling to the buyers on top and not necessarily listening to the users, and those are the ones that are going to drive the product and be successful." - Angela Bunner
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