Why Some Businesses Scale Faster (And It’s Not What You Think) Ft. James Colistra

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What is up, everybody? Welcome into another episode
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of Vision Pros Live. I've got James Collister
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in the house. He's the founder and principal
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of Wonderfish. He has an excellent background
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working at the coveted, I would say, Forbes .com
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as well. I mean, as an entrepreneur, that's like
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one of the holy grails, in my opinion, of publicity
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and him being behind the scenes at that venture
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and also having built out. the power podcasting
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circuit as well i mean there's there's so much
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opportunity for us to lean in and learn from
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james we're gonna be talking about why some businesses
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scale faster and it's not what you think it is
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either so we'll talk about that from a couple
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different angles but again i've got somebody
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who's a legend he's been behind the scenes at
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forbes itself james welcome to vision pros man
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hey jackson i'm so excited Well, me too. And
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I hope the audience is excited. You guys get
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ready for this. So let's dive right into that
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and hit hard. Why is it that some businesses
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scale faster? What are some of those secrets,
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James? You give yours, I'll give mine, and we'll
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just give everything we can to this wonderful
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audience of visionaries. Absolutely. I think
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it comes, I mean, obviously it comes down to
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a lot of different things, but if I were to simplify
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it, I actually created a four -part framework
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for the way that I approach podcast guesting,
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which I don't necessarily need to get into every
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detail, but there's two of the details within
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that framework that I think really answer the
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question, which is having a good frame for how
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you approach whatever problem you're solving
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and whatever your mission is. Because that's
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the number one thing that you need to clarify.
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And before you can scale, you have to have that
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figured out. And then the second word, believe
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it or not, is feel. Because if you're able to
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connect with individuals, with your target audience,
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with... potential prospects, customers on an
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emotional level, that really gives you such an
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amplifying factor times, whatever you want to
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say, times a thousand where I just feel this
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is everything that I've studied the past handful
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of years has pointed to this fact that while
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we're driven in some regards by logic. we're
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we're driven first by emotion and that part of
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our brain is really what helps activate us and
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that's that's there's a reason why all these
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big brands whether it's nike or any car brand
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you know we worked with all these brands when
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i was at forbes there's a reason why you see
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music and you see emotion and storytelling and
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and they're advertising and and you could put
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that you could infiltrate that into your whole
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message and your content so that that's how i
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would answer your question that's huge i have
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the great blessing my friends of being the color
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commentator um he gets to do all the hard work
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when i ask the question i didn't get to add some
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little pieces of silver lining i'm gonna add
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a huge one right now um so problem problem problem
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i do agree to an extent And then the mission
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aspect, we're all about vision. We understand
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you've got to have a clear vision. I just see
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too many people falling in the trap though, of
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trying to exacerbate the problem and the market's
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used to it. And so they teach in cells that people
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buy because of two reasons. And those of you
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in cells are like, yeah, because of problem,
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because of, because of pain and pleasure. And
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you guys are right for the general population.
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That is not how elites make their decision though.
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And that is something that's critical for so
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many businesses to understand. If you're going
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to work with the elite market, if you're going
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to work with high ticket, you have to understand
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that people like LeBron James, you can't convince
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him not to do his workouts no matter how much
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pain it's in. In fact, it's going to drive him
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away from you if you try to leverage pain to
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convince him. In addition, if you try to get
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him to change taco Tuesdays to taco every single
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day, no, he is not going to listen to that. He
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has disciplined himself to master his pleasures.
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Why? If it's not pain and it's not pleasure,
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purpose. Purpose is the third layer and level
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of being able to attract and understand an audience.
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So I'm not saying that you can't talk about pain
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and that you can't talk about pleasure. We have
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to get more sophisticated though. And so James
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is right on track, but my friends, so many misinterpret
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this and get it wrong. They end up using AI to
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create something about pain and pleasure. And
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it's just so gaudy and it's so awful. And it's
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so manipulative that you're not actually going
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to gain traction with that market. Anything you
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mentioned about. pain or problem pleasure and
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purpose has to be so authentically aligned with
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where that person is at that if you miss that
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you are going to end up creating really really
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trashy garbage content that is not going to resonate
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with people james further thoughts on that yeah
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i mean there's definitely there's a lot of nuance
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there and i and i agree with everything that
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you said and the one of the words that stood
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out to me was manipulate because i was on a sales
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call with someone recently i'm not going to name
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his name but he was going through the the motion
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like the the sort of typical drive the pain you
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know the how many leads are you getting how many
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you're going through every single factor and
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how much how much what would it mean to your
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business if you did this and it was it was actually
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uncomfortable and i and it's my natural reaction
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i just kind of giggled a little bit and he looked
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at me and he was like i don't think it's funny
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that you're blah, blah, blah. And it was like,
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he was like trying to make me feel bad. I was
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trying to do the Grant Cardone thing. Yeah, so
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I think there's a balance where you have to,
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like people can read through whatever you're
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trying to do, especially someone in the, I'm
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in the marketing sales world, right? Right. So
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people will, and I think that's why advertising
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tends to get a bad rap where people see it as
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advertising. That's why content tends to perform
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better because people just read right through
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it and say, oh, this is an ad. They're trying
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to convince me to buy something or whatever.
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But I think you're right. everything that you
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said there well and it's awesome because it just
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goes hand in hand right there's all these elements
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uh business is not easy my friends it is hard
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um just like doing 100 push -ups a day 100 sit
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-ups and 10 000 steps do that you're gonna be
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in pretty darn good shape um but getting somebody
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to do that is another story and so we've got
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to discipline ourselves to do it um two of my
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other favorite elements my friends of being able
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to scale businesses faster it's people you know
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you gotta have a team and like well i have a
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team There's a right team and a wrong team, right?
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Look at any sports league. There are teams that
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lose every year and then there are teams that
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win and there are those that win consistently
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year after year. Knowing how to create an infrastructure.
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that attracts the right teams is a huge aspect
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of this and we'll be talking about that a little
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bit later as well so james before we cut for
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a quick break um let's let's dive in a little
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bit further into unpacking some of these hidden
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drivers behind scalable businesses that you're
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working with right now or with clients as well
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and of course the hidden drivers that are helping
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forbes scale their business because they've obviously
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outpaced all of us yeah absolutely so Where would
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you like me to start? Do you want me to just
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get into kind of how I'm approaching my whole
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mission and what I'm doing with Wonderfish? Well,
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that or any hidden drivers that are driving Forbes
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forward. I mean, you can go with this. We're
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going to come back and talk about that stuff.
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Yeah. So Forbes is an interesting model where
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because I started at Forbes in 2014. And they
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were about four years into this whole digital
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transformation because as most people know, Forbes
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started as a magazine, a print publication, right?
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And that was gradually losing interest, particularly
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from advertisers. I mean, readers were still
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reading the magazine, but you saw the advertising
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subscriptions or the advertising spending in
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the magazine just going down, going down every
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year, right? And I think it was around 2010,
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Forbes decided to launch what? forbes called
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the contributor model which is still around today
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you can be a forbes contributor and i think forbes
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was in a way very much a pioneer in that in that
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space particularly in the business content model
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when it came to opening up the platform because
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previously you had to be a staff writer to write
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for forbes right and there was this concept there
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was this sort of um assumption that you had to
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go to journalism journalism school to be a writer
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for forbes and It was kind of a stigma of you
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opening it up to these other outsiders. It got
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a lot of bad press when it happened at first
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because people thought it was going to diminish
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the quality of the content. And to a certain
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extent, sure, like it might not be as well written.
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It doesn't read like, you know, Emerson wrote
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it or something. the idea is that they did a
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lot of things the publishing world did a ton
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of things to screw up journalism so yeah you
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might even cover that a little later too but
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they opened it up and it it gave topic what we
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call topic experts the ability to join the conversation
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right and thanks for showing my website and that's
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uh wonderfish .xyz and then the landing page
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that i just launched this morning that you're
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showing is for a webinar or workshop i'm doing
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thursday if you go to go .wonderfish .xyz which
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I could get into. But I think the idea was it
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created more content. It created more conversations.
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But that was the secret to Forbes scaling, believe
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it or not, was opening it up because in that
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day and age, as Google was taking shape and getting
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bigger and bigger, and that was kind of the entry
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point for a lot of people. And then social media,
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it was allowing Forbes to have so many eyeballs
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and so many impressions because the content just
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kept growing and growing and growing. And then
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eventually we opened it up. to what we called
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forbes brand voice which allowed brands to join
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the conversation it was just clearly labeled
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as brand voice um there was a little bit of a
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pushback in later years i think in the past maybe
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maybe five years ago or or maybe four years ago
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i'm not sure exactly where google actually changed
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their algorithm and they penalized forbes content
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writers that weren't staff and so i think i think
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to this day yeah because for the longest time
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Well, I can see why they did it. I'm going to
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hit that hard because it's one of the things
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that pisses me off. Every time I read an article
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that is contributor, it's like, okay, what's
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he selling? And you can see right through it.
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It's like, obviously this person has a book.
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Obviously this person has a program they're selling.
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And so they unfortunately ruined the integrity
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of that process. And I think in their defense
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of your contributor, most of them aren't getting
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paid. So they're using the platform to get their
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message. And so I think, yeah, they probably
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should have been smarter about the way. You have
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to be smart. That was the way that we always
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advise even clients that were using brand voice.
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Don't make it salesy. We always said that. Don't
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make it salesy. Make it relevant. Make it useful.
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Add some sort of utility to people's lives. Interesting,
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inspirational, entertaining, whatever it might
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be. But the minute you start to sell, that's
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where people turn away. Well, it kind of goes
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back to using problems, right? And pleasure.
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And it's not a matter of like they failed. It's
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just there's an optimization at all levels, right?
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So Forbes is the opportunity to optimize all
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of us for our brands as we prepare to scale.
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These are things that we can watch out for as
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we're driving. It's like, okay, how do we make
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this pay to play? But how do we make this as
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authentic as possible? And how do we keep learning
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as we go? So they're all really, really valuable
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aspects. And it is neat to hear about. those,
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that business model transitioning from traditional
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to digital. Some people think that nobody's doing
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that anymore. Like everybody's already arrived
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and that's not true at all. I just helped a renovation
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company who's never had any online leads whatsoever.
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They started getting to SEO a couple months ago.
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I mean, we're in 2026. and people are like wow
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this doesn't happen oh yes it does um fonda san
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miguel restaurant in austin it was 2012 when
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i started working with them i mean our online
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reservations and websites all that was really
00:12:01.340 --> 00:12:03.620
off to the races and they were still using pen
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and paper and you might you know y 'all might
00:12:06.120 --> 00:12:08.200
laugh about that like didn't have a system to
00:12:08.200 --> 00:12:09.980
run their rep no they were top 50 restaurant
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in the world at that point with pen and paper
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still so the transition continues it will continue
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for decades and decades and decades and our opportunity
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as visionaries is how do we leverage these scalable
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factors go ahead james that's funny sorry it
00:12:25.409 --> 00:12:28.149
made me think like i we have two doodles and
00:12:28.149 --> 00:12:30.590
we take them to the to the uh to the groomer
00:12:30.590 --> 00:12:33.990
which is a nightmare in terms of the cost it's
00:12:33.990 --> 00:12:35.769
insane it's like over a hundred dollars these
00:12:35.769 --> 00:12:38.309
dogs groomed but you have to do it because they
00:12:38.309 --> 00:12:40.750
get all mad at it and stuff so i take them to
00:12:40.750 --> 00:12:44.370
the groomer and the the the woman she's she's
00:12:44.370 --> 00:12:47.309
brazilian and doesn't speak very good english
00:12:47.309 --> 00:12:50.049
but um i'm trying to explain who i am she's trying
00:12:50.049 --> 00:12:53.269
to look through the card it's all on paper yeah
00:12:53.269 --> 00:12:55.549
oh this is who you this is what you did last
00:12:55.549 --> 00:12:58.789
time i'm like i'm down in ecuador right now like
00:12:58.789 --> 00:13:01.110
there's everything is done on paper done on paper
00:13:01.110 --> 00:13:03.409
yeah i mean that's the old school way and i'm
00:13:03.409 --> 00:13:05.490
just like you know you can put this into a computer
00:13:05.490 --> 00:13:09.759
like put into a system Yeah. Yep. It is like
00:13:09.759 --> 00:13:12.519
even the hotels down here. I mean, everything
00:13:12.519 --> 00:13:16.100
is done on pen and paper still. You got 600 million
00:13:16.100 --> 00:13:19.879
people down here that could use systems and structure
00:13:19.879 --> 00:13:22.200
and learn from it. And there's such a great opportunity
00:13:22.200 --> 00:13:24.000
for all of us to be able to contribute to that.
00:13:24.460 --> 00:13:26.600
Abundance is huge visionaries. So being able
00:13:26.600 --> 00:13:29.080
to see that there's opportunities outside of
00:13:29.080 --> 00:13:30.879
our own little paradigms, right, and be able
00:13:30.879 --> 00:13:33.179
to see what's behind the curtains, too, of other.
00:13:33.690 --> 00:13:35.070
other different businesses. We're going to come
00:13:35.070 --> 00:13:36.830
right back. We're going to dive in even further
00:13:36.830 --> 00:13:39.990
on how to scale your businesses faster. But my
00:13:39.990 --> 00:13:42.230
friends, how to do it responsibly, that is critical.
00:13:42.429 --> 00:13:44.649
It's not talked about enough. All right. Welcome
00:13:44.649 --> 00:13:48.230
in to Vision Pros Live with Jackson Callum. I'm
00:13:48.230 --> 00:13:50.350
your show host. We'll be doing interviews for
00:13:50.350 --> 00:13:52.990
visionary entrepreneurs and guest leaders who
00:13:52.990 --> 00:14:04.950
are building fantastic visions out there. What's
00:14:04.950 --> 00:14:06.830
up, everybody? Welcome in again to Vision Pros
00:14:06.830 --> 00:14:09.429
Live. I got James Collister with me today. He
00:14:09.429 --> 00:14:11.629
has become a friend. We met through LinkedIn
00:14:11.629 --> 00:14:14.250
comments, probably thanks to Alex Sanfilippo.
00:14:14.250 --> 00:14:15.830
James, feel free to correct me right when we
00:14:15.830 --> 00:14:17.750
come back. We'll bring you back on if it was
00:14:17.750 --> 00:14:19.029
somebody else. We always want to give credit
00:14:19.029 --> 00:14:21.820
where credit's due. And he's got this... this
00:14:21.820 --> 00:14:24.200
podcast power circuit he's got his brand called
00:14:24.200 --> 00:14:26.600
wonderfish he's worked for forbes that's what
00:14:26.600 --> 00:14:28.600
we're really focused on as well in the initial
00:14:28.600 --> 00:14:30.639
part of this conversation we're going to be talking
00:14:30.639 --> 00:14:33.100
about everything that we can to help you scale
00:14:33.100 --> 00:14:35.360
your visions out and i also want to of course
00:14:35.360 --> 00:14:37.340
provide a few other resources that are super
00:14:37.340 --> 00:14:39.779
important because i just i love to help my friends
00:14:39.779 --> 00:14:42.299
these are not paid sponsors by the way these
00:14:42.299 --> 00:14:44.620
are brands that i actually love and care about
00:14:44.620 --> 00:14:47.200
and yes two of them happen to be clients but
00:14:47.799 --> 00:14:50.320
They didn't become clients because of a transaction.
00:14:50.500 --> 00:14:52.500
They became clients because of the transformational
00:14:52.500 --> 00:14:55.080
relationship we built over time. Speaking of
00:14:55.080 --> 00:14:59.120
that, Dr. Justin and Dr. Shannon Pierce of journeytowellnessplan
00:14:59.120 --> 00:15:02.340
.com. I've known them for eight years. I met
00:15:02.340 --> 00:15:04.519
them when I was speaking at a conference to help
00:15:04.519 --> 00:15:07.840
chiropractors and holistic professionals in Plano,
00:15:07.840 --> 00:15:11.679
Texas. Shannon was known as this miracle worker
00:15:11.679 --> 00:15:16.740
with diseases and illnesses, symptoms that people,
00:15:16.899 --> 00:15:19.220
their doctors were telling them like, hey, you
00:15:19.220 --> 00:15:21.779
really don't have much you can do for this. And
00:15:21.779 --> 00:15:24.080
what a hopeless situation to be in. So if you
00:15:24.080 --> 00:15:26.559
know somebody who has health like that, especially
00:15:26.559 --> 00:15:30.200
people who are women, she works in women's health
00:15:30.200 --> 00:15:33.580
and does these miracles. And I shouldn't call
00:15:33.580 --> 00:15:35.399
it that probably. It's not a magic wand approach.
00:15:35.639 --> 00:15:37.940
She just understands how the testing works and
00:15:37.940 --> 00:15:39.440
how to use the testing. She went through her
00:15:39.440 --> 00:15:42.860
own health life crisis. So I've sent three people
00:15:42.860 --> 00:15:45.000
to her over the last eight years and all three
00:15:45.000 --> 00:15:47.440
people that met with Shannon and that I ended
00:15:47.440 --> 00:15:49.620
up following up and say, how'd it go? every single
00:15:49.620 --> 00:15:52.440
one of them within weeks and months said jackson
00:15:52.440 --> 00:15:53.980
like i've never met anybody who's been able to
00:15:53.980 --> 00:15:55.840
help me the way that she did and so she's my
00:15:55.840 --> 00:15:57.740
go -to if i find somebody who's got something
00:15:57.740 --> 00:16:00.039
that seems incurable i'm like hey go talk to
00:16:00.039 --> 00:16:02.019
dr shannon she's amazing if you want to meet
00:16:02.019 --> 00:16:03.440
her so if you want me to do an introduction just
00:16:03.440 --> 00:16:05.360
let me know you can also go check out and see
00:16:05.360 --> 00:16:07.159
what they're doing with their their six phase
00:16:07.159 --> 00:16:09.679
webinar and their epstein -barr virus webinar
00:16:09.679 --> 00:16:12.539
as well uh very very good information for those
00:16:12.539 --> 00:16:16.019
who um who are in having health struggles then
00:16:16.019 --> 00:16:18.549
there's excuse me practice makes permanent with
00:16:18.549 --> 00:16:23.090
jennifer reed guys culture for us at vision pros
00:16:23.090 --> 00:16:26.129
it's vision culture and leadership that drives
00:16:26.129 --> 00:16:28.769
the marketing vision culture and leadership if
00:16:28.769 --> 00:16:30.970
you get those things nailed down you're probably
00:16:30.970 --> 00:16:33.350
going to do far better than if you kind of forget
00:16:33.350 --> 00:16:35.029
or put that on the back burner put those front
00:16:35.029 --> 00:16:37.750
and center that's why i really like promoting
00:16:37.750 --> 00:16:40.629
jennifer reed she's a culture facilitator she
00:16:40.629 --> 00:16:43.610
helps people understand how to tap into eq and
00:16:43.610 --> 00:16:46.110
sq that's emotional intelligence and spiritual
00:16:46.110 --> 00:16:48.450
intelligence when i'm looking to bring somebody
00:16:48.450 --> 00:16:50.409
in to help me with these matters i don't really
00:16:50.409 --> 00:16:52.350
care what piece of paper they have on their wall
00:16:52.620 --> 00:16:54.299
I really don't care where you went to school.
00:16:54.399 --> 00:16:56.919
I also don't care what certification you have
00:16:56.919 --> 00:16:58.919
or who you studied with that much and maybe who
00:16:58.919 --> 00:17:00.639
you studied with a little bit. But I want to
00:17:00.639 --> 00:17:02.320
know what your experience is like. More importantly,
00:17:02.399 --> 00:17:05.480
I want to know why it matters to you. My friends,
00:17:05.539 --> 00:17:07.980
when you ask Jennifer why this matters to you.
00:17:08.410 --> 00:17:10.829
Bring a tissue box. You're going to need it.
00:17:10.930 --> 00:17:14.049
She has every reason in the world for wanting
00:17:14.049 --> 00:17:15.990
to make sure that we all improve in terms of
00:17:15.990 --> 00:17:17.990
our emotional intelligence and spiritual intelligence.
00:17:18.170 --> 00:17:20.630
And the byproduct of leaning into that for any
00:17:20.630 --> 00:17:23.890
of your brands is profitability, is cultures
00:17:23.890 --> 00:17:25.569
where people want to belong and come to work,
00:17:25.609 --> 00:17:28.269
is the opportunity to create more holistic relationships,
00:17:28.430 --> 00:17:30.970
which creates more holistic abundance with your
00:17:30.970 --> 00:17:33.329
wealth as well. And we're going to go to the
00:17:33.329 --> 00:17:35.930
water project. The water project I'm not associated
00:17:35.930 --> 00:17:38.519
with. I just support it. We give a little bit
00:17:38.519 --> 00:17:42.359
to it every single month. One of my old colleagues
00:17:42.359 --> 00:17:44.920
convinced me to take a look at it. And honestly,
00:17:45.099 --> 00:17:47.259
I didn't really care. I didn't know to care.
00:17:47.589 --> 00:17:50.730
I had never been thirsty in my life. And so why
00:17:50.730 --> 00:17:52.930
would this matter to me? And then I saw pictures
00:17:52.930 --> 00:17:54.690
like this where this kid's getting water out
00:17:54.690 --> 00:17:56.950
of who knows where. And that's probably the water
00:17:56.950 --> 00:17:58.690
they're going to drink or the water that they're
00:17:58.690 --> 00:18:00.369
going to boil and drink. At least I found out
00:18:00.369 --> 00:18:02.650
here in Ecuador, by the way, when you boil water
00:18:02.650 --> 00:18:04.849
and drink it, it still doesn't do the trick here.
00:18:04.910 --> 00:18:06.809
You've got to do other things. And it's like,
00:18:06.890 --> 00:18:11.529
wow, that's kind of scary. And so these. Parents,
00:18:11.589 --> 00:18:14.369
imagine them having to leave work to go find
00:18:14.369 --> 00:18:16.769
a source of water for their kids or their kids
00:18:16.769 --> 00:18:19.460
having to leave school to go find it. There are
00:18:19.460 --> 00:18:21.960
millions of people who don't have access to one
00:18:21.960 --> 00:18:24.160
of the resources we take for granted most. And
00:18:24.160 --> 00:18:26.140
so my hope isn't that one. I don't want to shame
00:18:26.140 --> 00:18:28.700
us. I don't want to make you feel bad. I do want
00:18:28.700 --> 00:18:30.700
to inspire you to at least talk to friends and
00:18:30.700 --> 00:18:32.900
family members about this project because it's
00:18:32.900 --> 00:18:35.039
so uplifting to get to see these pictures, this
00:18:35.039 --> 00:18:37.079
picture of these next kids. They're celebrating
00:18:37.079 --> 00:18:39.660
water more than my kids celebrate Christmas Day
00:18:39.660 --> 00:18:41.400
and my kids freaking love Christmas Day. But
00:18:41.400 --> 00:18:44.160
can you imagine how humbling it would be to be
00:18:44.160 --> 00:18:47.000
that grateful for the water that we have? Perhaps
00:18:47.000 --> 00:18:48.619
it would do some good for our lives as well.
00:18:48.490 --> 00:18:50.289
well. So if you can contribute to it, great.
00:18:50.450 --> 00:18:52.910
You can select a project like one of these projects
00:18:52.910 --> 00:18:55.390
right here. If you end up clicking on them, you
00:18:55.390 --> 00:18:57.089
get to see what they're building, how they're
00:18:57.089 --> 00:18:58.589
building it, when they'll build it by how many
00:18:58.589 --> 00:19:00.750
people it's helping. And then when you donate
00:19:00.750 --> 00:19:04.150
to it, the company actually shows you that that
00:19:04.150 --> 00:19:06.250
project's coming to fruition and what it is they're
00:19:06.250 --> 00:19:07.730
doing. I think it's one of the most transparent,
00:19:07.829 --> 00:19:10.390
coolest causes I've ever seen. So my friends,
00:19:10.410 --> 00:19:12.329
we got a billion people to help in this world
00:19:12.329 --> 00:19:14.650
and there's causes outside of this. If you know
00:19:14.650 --> 00:19:17.130
a cause. that you'd like to see me talk about
00:19:17.130 --> 00:19:20.210
on the show or look at and perhaps even donate
00:19:20.210 --> 00:19:22.390
to myself, just drop the link. I promise I will
00:19:22.390 --> 00:19:24.410
take a look at any of those causes that you put
00:19:24.410 --> 00:19:26.470
out there and I'll do my best to try to help
00:19:26.470 --> 00:19:28.630
out with the process. Let's go back to helping
00:19:28.630 --> 00:19:31.369
all of you though. James Kalistra, thanks again
00:19:31.369 --> 00:19:33.130
for being here on Vision Pros Live. Let's keep
00:19:33.130 --> 00:19:37.210
diving into scale. Awesome. And just to correct
00:19:37.210 --> 00:19:40.980
you on one thing. Well, I love Alex from PodMatch.
00:19:41.039 --> 00:19:44.359
The guy that connected us just through chance,
00:19:44.480 --> 00:19:46.640
through a comment, because he was on your show,
00:19:46.660 --> 00:19:52.059
was John from Footleads. John Jaramillo. Jaramillo,
00:19:52.200 --> 00:19:54.720
for the Americans, Jaramillo, for those down
00:19:54.720 --> 00:19:58.450
in Ecuador. That guy. He did the best podcast
00:19:58.450 --> 00:20:01.529
episode interview of me that I've ever been on.
00:20:01.809 --> 00:20:04.410
John is incredible. So I'm really glad you brought
00:20:04.410 --> 00:20:06.829
that up. And one of my clients is going on his
00:20:06.829 --> 00:20:09.849
show next week. So I'm excited about that. Scott
00:20:09.849 --> 00:20:11.890
Abbott has a book. So he's going on that show
00:20:11.890 --> 00:20:14.750
to talk. Oh, fantastic. Yeah. John is a champion.
00:20:14.829 --> 00:20:16.650
So I'm really glad you brought that up. My friends,
00:20:16.650 --> 00:20:19.109
those of you who don't know, when people like
00:20:19.109 --> 00:20:22.089
us are name dropping. write the names down, go
00:20:22.089 --> 00:20:24.430
look them up, go connect with these people. Like
00:20:24.430 --> 00:20:26.869
it's time to live bigger and you want to build
00:20:26.869 --> 00:20:29.710
a great vision, find great people to build with
00:20:29.710 --> 00:20:32.250
you. That's another huge aspect of making sure
00:20:32.250 --> 00:20:34.390
you find the right teams and skills. So let's
00:20:34.390 --> 00:20:38.430
go into why many great strategies fail to deliver
00:20:38.430 --> 00:20:40.990
the results leaders expect. And before you answer
00:20:40.990 --> 00:20:43.529
that, James. My friends, you're not alone. Like
00:20:43.529 --> 00:20:45.869
I've launched so many projects in my life where
00:20:45.869 --> 00:20:48.670
we've half baked it or where we thought that
00:20:48.670 --> 00:20:50.549
this was going to be the magic cure and help
00:20:50.549 --> 00:20:53.349
us grow and scale. And it just fell flat and
00:20:53.349 --> 00:20:55.369
didn't didn't get to where we wanted it to. So,
00:20:55.430 --> 00:20:57.890
James, what are some of those reasons, the big
00:20:57.890 --> 00:20:59.910
reasons why people end up launching something
00:20:59.910 --> 00:21:02.190
that feels so awesome and it just does not hit
00:21:02.190 --> 00:21:04.569
home the way that they're hoping? Well, I would
00:21:04.569 --> 00:21:06.829
say number one is not having a really clear call
00:21:06.829 --> 00:21:09.150
to action. I think we have so much, there's so
00:21:09.150 --> 00:21:11.069
much noise out there. There's so much going on,
00:21:11.190 --> 00:21:13.210
whether it's advertising messages or there's
00:21:13.210 --> 00:21:16.210
a million decisions we're all making. If you
00:21:16.210 --> 00:21:18.470
could find a way to decrease the cognitive load
00:21:18.470 --> 00:21:21.210
on your audience and just make it super simple,
00:21:21.309 --> 00:21:24.789
like this is what you need to do and why, that's
00:21:24.789 --> 00:21:26.630
it, right? And that's one of the things that
00:21:26.630 --> 00:21:28.849
I help people with when they're going on podcasts
00:21:28.849 --> 00:21:32.390
is having a really, really strong call to action.
00:21:33.479 --> 00:21:35.759
My framework, because they're all F words, I
00:21:35.759 --> 00:21:38.599
call it the F word framework. And for the call
00:21:38.599 --> 00:21:41.019
to action, the F word is fetch. And I told it
00:21:41.019 --> 00:21:43.000
to someone recently and she goes, stop trying
00:21:43.000 --> 00:21:46.240
to make fetch happen. Remember the mean girl?
00:21:46.299 --> 00:21:49.680
That's right. You know it. But fetch is basically
00:21:49.680 --> 00:21:51.940
like give someone an incentive, give them something
00:21:51.940 --> 00:21:54.599
to do. Where do they go? Why? You know, another
00:21:54.599 --> 00:21:57.519
word for it is lead magnet, but in the marketing
00:21:57.519 --> 00:22:00.339
world, but just make it super clear what you
00:22:00.339 --> 00:22:03.990
need them to do. Absolutely. And so we've got
00:22:03.990 --> 00:22:06.049
Wonderfish pulled up. This is your website. Tell
00:22:06.049 --> 00:22:07.670
us about Wonderfish and what you're doing with
00:22:07.670 --> 00:22:09.650
it. And we'll talk about how, for instance, on
00:22:09.650 --> 00:22:11.890
here, there's a form. It's pretty easy to know
00:22:11.890 --> 00:22:13.509
what to do with the form. You get a call to action.
00:22:13.549 --> 00:22:15.789
This is book a call. Very easy to understand.
00:22:15.829 --> 00:22:18.269
So the call to actions, I agree. That's a very
00:22:18.269 --> 00:22:20.430
important element of making sure that people
00:22:20.430 --> 00:22:22.490
know what action they can take with our brands.
00:22:22.650 --> 00:22:24.309
And you just clicked the other one that I was
00:22:24.309 --> 00:22:26.009
going to mention is the authority index, which
00:22:26.009 --> 00:22:28.980
I designed this just to give people. Yeah. I
00:22:28.980 --> 00:22:33.460
got a team. That's your team is key for me behind
00:22:33.460 --> 00:22:35.799
the scenes. I need to add more stuff to my blog,
00:22:35.859 --> 00:22:37.960
by the way. That's really a spare right now,
00:22:38.000 --> 00:22:41.500
but you mean it's on point and clear. Exactly.
00:22:42.220 --> 00:22:44.440
So the authority index gives you the ability
00:22:44.440 --> 00:22:48.039
to get a score based off where you stand when
00:22:48.039 --> 00:22:50.380
it comes to your authority in the space and how
00:22:50.380 --> 00:22:54.079
much trust you're able to deliver. earn so it's
00:22:54.079 --> 00:22:56.119
a really good starting point and then what i
00:22:56.119 --> 00:22:58.099
help people with that kind of gets to my mission
00:22:58.099 --> 00:23:01.980
is i help typically founders and really any experts
00:23:01.980 --> 00:23:05.779
i help them find their voice and gain more visibility
00:23:05.779 --> 00:23:08.480
and we do that a number of different ways but
00:23:08.480 --> 00:23:11.079
podcast guesting is right now the number one
00:23:11.079 --> 00:23:13.380
thing that i've been focused on and eventually
00:23:13.380 --> 00:23:16.059
i am going to expand to i know event speaking
00:23:16.059 --> 00:23:19.170
is the next area that i'm starting to open up
00:23:19.170 --> 00:23:21.809
to some of my clients i've done some digital
00:23:21.809 --> 00:23:24.990
sort of just regular article pr stuff but what
00:23:24.990 --> 00:23:27.230
i've done with podcast guesting is create a really
00:23:27.230 --> 00:23:32.390
efficient and effective system that leverages
00:23:32.390 --> 00:23:34.829
you know we do let leverage ai all along the
00:23:34.829 --> 00:23:38.950
way but the idea is to create a seamless experience
00:23:38.950 --> 00:23:41.809
for my clients so my clients like i said they're
00:23:41.809 --> 00:23:43.450
founders they're ceos they're people that have
00:23:43.450 --> 00:23:47.599
a lot of expertise and and and they want to get
00:23:47.599 --> 00:23:50.240
it out to the world. And so I give them that
00:23:50.240 --> 00:23:52.240
opportunity, but make it a super seamless experience
00:23:52.240 --> 00:23:54.440
where they literally just show up and they don't
00:23:54.440 --> 00:23:57.420
have to do a lot of work. I give them right before
00:23:57.420 --> 00:23:59.880
the show, they get a preparation document. I
00:23:59.880 --> 00:24:01.779
know you do that for your guests, but not every
00:24:01.779 --> 00:24:04.039
show does that, right? Oh my gosh, no. Their
00:24:04.039 --> 00:24:06.960
shows are awful, freaking awful. And that failure,
00:24:07.359 --> 00:24:09.640
it's like, okay, if we don't take the time to
00:24:09.640 --> 00:24:12.069
think through customer journey mapping. What
00:24:12.069 --> 00:24:14.210
does the experience look like from start to finish?
00:24:14.269 --> 00:24:17.109
If we don't make sure that every single component
00:24:17.109 --> 00:24:20.130
of what people touch is on point, we're going
00:24:20.130 --> 00:24:21.990
to look like every other brand that's out there
00:24:21.990 --> 00:24:23.690
in the market, which means that we're going to
00:24:23.690 --> 00:24:26.809
struggle and fail because 96 % fail within 10
00:24:26.809 --> 00:24:29.950
years and 4 % survive the 10 -year mark. My friends,
00:24:30.029 --> 00:24:32.990
visionaries, you've got to move from creating
00:24:32.990 --> 00:24:36.710
things that to you feel clear, but to your audience
00:24:36.710 --> 00:24:39.940
aren't clear at all. all we have to move towards
00:24:39.940 --> 00:24:42.660
clarity so i'll i'll add a little stack on this
00:24:42.660 --> 00:24:45.440
so when it comes to why many growth strategies
00:24:45.440 --> 00:24:48.619
fail to deliver the results leaders expect i
00:24:48.619 --> 00:24:50.039
want to hit on this in an angle that i don't
00:24:50.039 --> 00:24:52.339
think anybody else ever would and that would
00:24:52.339 --> 00:24:55.740
be it's because of what you expect as a leader
00:24:56.690 --> 00:24:59.329
Expectations, my friends, are a vice. And we
00:24:59.329 --> 00:25:01.670
have fallen victim of that for years with quarterly
00:25:01.670 --> 00:25:05.589
expectations. Expectations aligns with the word
00:25:05.589 --> 00:25:09.529
entitlement. Entitlement is a word that ultimately
00:25:09.529 --> 00:25:11.890
puts us in a pretentious category. And now we
00:25:11.890 --> 00:25:13.990
end up condescending. We feel disappointed. Shakespeare
00:25:13.990 --> 00:25:16.589
said it hundreds of years ago. He said, expectation
00:25:16.589 --> 00:25:20.250
is the root of all heartache. So what's the opposite,
00:25:20.369 --> 00:25:22.750
but the virtuous component of still like caring
00:25:22.750 --> 00:25:25.900
and wanting things? Aspirations, hope. Hope,
00:25:25.900 --> 00:25:27.980
now we've destroyed that word too, my friend.
00:25:28.019 --> 00:25:30.160
We say, oh, I hope he doesn't screw that out.
00:25:30.339 --> 00:25:32.680
But no, the idea of hope back in the day was
00:25:32.680 --> 00:25:35.180
a sure belief that something was going to come
00:25:35.180 --> 00:25:38.599
to pass that is good without feeling entitled,
00:25:38.900 --> 00:25:41.059
without being self -righteous and say, I deserve
00:25:41.059 --> 00:25:44.680
having this. And so if we can let go of our expectations
00:25:44.680 --> 00:25:48.619
and put less pressure on our teams, but put more
00:25:48.619 --> 00:25:51.240
support into helping them fulfill things and
00:25:51.240 --> 00:25:53.200
realize that, you know what? Maybe if I launch
00:25:53.200 --> 00:25:55.519
this campaign, I shouldn't do as well as Forbes
00:25:55.519 --> 00:25:59.259
.com. Why? Because I'm just Jackson and my brand
00:25:59.259 --> 00:26:01.740
is just Vision Pros Live and my brand is first
00:26:01.740 --> 00:26:04.599
class business with a few thousand followers,
00:26:04.720 --> 00:26:07.119
not millions and millions of followers worldwide.
00:26:07.400 --> 00:26:10.380
So I think sometimes we get so addicted to what
00:26:10.380 --> 00:26:13.140
it is that we feel entitled to have that we end
00:26:13.140 --> 00:26:15.519
up setting a bar for ourselves that we can't
00:26:15.519 --> 00:26:18.599
possibly achieve. So you can lower your expectations
00:26:18.599 --> 00:26:21.259
without lowering your output, without disappointing
00:26:21.259 --> 00:26:24.930
yourself by diving into what's called. Use AI,
00:26:25.109 --> 00:26:26.730
look it up, see how it might be able to bless
00:26:26.730 --> 00:26:29.089
your life. So that's one other angle that we'd
00:26:29.089 --> 00:26:30.869
add there. I'm going to put another subject out
00:26:30.869 --> 00:26:34.289
there for us, James. So why is it that some companies
00:26:34.289 --> 00:26:39.630
accelerate while others end up stalling out in
00:26:39.630 --> 00:26:44.890
their process of growth? I think that there's
00:26:44.890 --> 00:26:47.569
one of the words I'll throw in there is system.
00:26:47.609 --> 00:26:49.109
I know this is something that you talk about
00:26:49.109 --> 00:26:50.869
a lot is having a really good system, right?
00:26:51.780 --> 00:26:54.839
And so I learned that the hard way because I'm
00:26:54.839 --> 00:26:57.079
a very creative person. I never really had good
00:26:57.079 --> 00:27:00.140
systems in place in my job. I would just show
00:27:00.140 --> 00:27:03.880
up and our job on the marketing side was to come
00:27:03.880 --> 00:27:07.000
up with ideas for our clients to give. Brother,
00:27:07.160 --> 00:27:08.920
that's why I talk about it so much. I got my
00:27:08.920 --> 00:27:11.099
butt kicked for years screwing up my systems.
00:27:11.200 --> 00:27:12.980
I use a worse word for it. I use infrastructure.
00:27:13.619 --> 00:27:15.640
Infrastructure, yeah, exactly. But yes, I'm with
00:27:15.640 --> 00:27:18.339
you. It's like I don't want people to go through
00:27:18.339 --> 00:27:20.339
the same path I went through. Yeah. And then
00:27:20.339 --> 00:27:22.180
I moved into a management role and I realized
00:27:22.180 --> 00:27:24.000
that things were slipping through the cracks
00:27:24.000 --> 00:27:26.640
because we were working on RFPs where clients
00:27:26.640 --> 00:27:28.240
would come to us and they would say, you know,
00:27:28.240 --> 00:27:30.680
we want to give you this RFP. And there's there's
00:27:30.680 --> 00:27:32.420
a whole process that needs to happen. So anytime
00:27:32.420 --> 00:27:34.279
you have something that's like a repeatable process,
00:27:34.400 --> 00:27:37.599
that's like that's the perfect time to put a
00:27:37.599 --> 00:27:41.079
system in place. So I spent a whole bunch of
00:27:41.079 --> 00:27:44.200
time and this was not a skill that I had intuitively
00:27:44.200 --> 00:27:47.849
or just was born with. But I. at that point in
00:27:47.849 --> 00:27:50.329
time this was a handful of years ago i started
00:27:50.329 --> 00:27:53.150
working with a company called smartsheet and
00:27:53.150 --> 00:27:55.190
there there's a million other project management
00:27:55.190 --> 00:27:58.329
asanas i've i've worked with asana as well they're
00:27:58.329 --> 00:28:01.369
all they're all great but the idea is you have
00:28:01.369 --> 00:28:04.289
a a single source of truth where you put the
00:28:04.289 --> 00:28:06.529
information once it comes in and then you could
00:28:06.529 --> 00:28:09.170
sync it along the lines with other sync it with
00:28:09.170 --> 00:28:12.250
slack you could sync it with salesforce or crm
00:28:12.250 --> 00:28:16.390
or whatever it might be right and So I kind of
00:28:16.390 --> 00:28:18.730
learned that at Forbes. And now in my business
00:28:18.730 --> 00:28:22.329
at Wonderfish, I, from the beginning, have been
00:28:22.329 --> 00:28:24.430
making sure that I have a really good system
00:28:24.430 --> 00:28:26.230
in place. Because at the end of the day, while
00:28:26.230 --> 00:28:29.150
I am a service -based company and providing a
00:28:29.150 --> 00:28:31.309
service as far as getting people on podcasts,
00:28:31.369 --> 00:28:34.230
I'm also kind of a data company where I have
00:28:34.230 --> 00:28:36.329
to have the infrastructure, like you said, in
00:28:36.329 --> 00:28:41.630
place so that I have a repeatable mechanism to...
00:28:42.230 --> 00:28:45.470
deliver this ideal service, right? And so I use
00:28:45.470 --> 00:28:48.009
HubSpot and I've actually automated a lot of
00:28:48.009 --> 00:28:49.750
the process. I've been working with a certified
00:28:49.750 --> 00:28:51.650
automation partner to help automate a lot of
00:28:51.650 --> 00:28:56.309
the processes. And that's helped out a lot. And
00:28:56.309 --> 00:28:59.490
I'm also just making sure that everything is
00:28:59.490 --> 00:29:04.349
put into HubSpot as far as all the data about
00:29:04.349 --> 00:29:07.190
the shows. And now that I'm expanding to other
00:29:07.190 --> 00:29:10.410
platforms like live events. So I actually created...
00:29:10.559 --> 00:29:12.519
in hubspot it's like custom objects so instead
00:29:12.519 --> 00:29:14.400
of a company i have custom objects for each of
00:29:14.400 --> 00:29:17.299
all the podcasts all there's all the events all
00:29:17.299 --> 00:29:20.180
the websites so i'm creating a system on a process
00:29:20.180 --> 00:29:21.960
and i'm kind of in a way becoming like a data
00:29:21.960 --> 00:29:24.680
company if you will with like my own first party
00:29:24.680 --> 00:29:27.319
data information on these different shows and
00:29:27.319 --> 00:29:29.400
things like that but i think it's very important
00:29:29.400 --> 00:29:32.400
to have a really good uh system and infrastructure
00:29:32.400 --> 00:29:35.660
in place Oh, it's critical. We will stall out
00:29:35.660 --> 00:29:38.400
if we don't have those aspects in place, my friends.
00:29:38.460 --> 00:29:40.380
And systems and infrastructure is a big part.
00:29:40.480 --> 00:29:42.859
The neat thing is most of us have been some type
00:29:42.859 --> 00:29:45.240
of intrapreneur where we've gotten to work within
00:29:45.240 --> 00:29:47.980
brands and you've gotten to put your own business
00:29:47.980 --> 00:29:50.299
owner style hat on. So I can always look back
00:29:50.299 --> 00:29:53.200
on my life and say, OK, how did Sonic drive in?
00:29:53.480 --> 00:29:55.980
do this um you know okay what about it lifetime
00:29:55.980 --> 00:29:58.299
fitness um what was their onboarding experience
00:29:58.299 --> 00:30:00.799
like for their clients and what can i model out
00:30:00.799 --> 00:30:03.039
of those and so if you have the ability to just
00:30:03.039 --> 00:30:05.119
ask yourself those questions and your own experiences
00:30:05.119 --> 00:30:07.000
the neat thing is you get better and better and
00:30:07.000 --> 00:30:09.019
then you can start to see from the outside like
00:30:09.019 --> 00:30:11.579
i've never worked at slack but i can study their
00:30:11.579 --> 00:30:14.180
brand and see like okay how are they doing their
00:30:14.180 --> 00:30:16.059
onboarding experience let me go through it again
00:30:16.059 --> 00:30:18.099
it's been six months and i can go and see and
00:30:18.099 --> 00:30:20.059
pick up little tricks so there's lots of things
00:30:20.059 --> 00:30:21.599
you can do for yourself but more importantly
00:30:21.599 --> 00:30:23.490
you can also train your team members on. And
00:30:23.490 --> 00:30:25.309
now James brought up something that's interesting.
00:30:25.410 --> 00:30:28.069
He said RFP. For those of you who are newer visionaries,
00:30:28.089 --> 00:30:30.970
we're talking about the ability to create a request
00:30:30.970 --> 00:30:34.069
for proposal process. And I went through this
00:30:34.069 --> 00:30:35.769
when we wanted to get the master's tournament
00:30:35.769 --> 00:30:37.829
of Augusta on board at Restaurant Connect. We
00:30:37.829 --> 00:30:39.430
went through that and we did. And we went through
00:30:39.430 --> 00:30:41.230
this when we went to Pebble Beach to pitch them
00:30:41.230 --> 00:30:43.089
on having our restaurant software. We didn't
00:30:43.089 --> 00:30:45.710
win them. And we did the same thing for Kiwa
00:30:45.710 --> 00:30:47.829
Island Golf Resort. We had to fill out their
00:30:47.829 --> 00:30:51.490
RFPs. We had to have our white paper presentations
00:30:51.490 --> 00:30:54.509
in place. We also had to fly out and win. These
00:30:54.509 --> 00:30:57.250
are things that are super important for you as
00:30:57.250 --> 00:30:58.950
you move towards the scale. But I'll simplify
00:30:58.950 --> 00:31:03.809
that. For me, infrastructure attracts either
00:31:03.809 --> 00:31:06.750
bad team members or great team members. And if
00:31:06.750 --> 00:31:08.250
great team members, if you're meeting people
00:31:08.250 --> 00:31:10.589
who are not impressed with your systems and where
00:31:10.589 --> 00:31:12.009
they're at, that is one of the greatest gifts
00:31:12.009 --> 00:31:14.369
to help you realize like, dang, maybe I need
00:31:14.369 --> 00:31:16.710
to improve. what's going on internally rather
00:31:16.710 --> 00:31:18.849
than feel like, well, they think they're better
00:31:18.849 --> 00:31:20.970
than me. No, they don't. They just want to work
00:31:20.970 --> 00:31:22.450
in an environment where they know they can be
00:31:22.450 --> 00:31:24.750
successful and they can't be successful if you
00:31:24.750 --> 00:31:27.589
don't have a good. infrastructure so i'm gonna
00:31:27.589 --> 00:31:29.390
i'm gonna highlight something about this because
00:31:29.390 --> 00:31:32.849
today we have tools that can allow you to actually
00:31:32.849 --> 00:31:36.109
uh use r d as my great friend howie nestel of
00:31:36.109 --> 00:31:38.589
sharkmatic advertising talks about r d stands
00:31:38.589 --> 00:31:40.910
for rip off and duplicate just kidding research
00:31:40.910 --> 00:31:43.029
and development but you're welcome to rip off
00:31:43.029 --> 00:31:45.069
and duplicate what i've created at first class
00:31:45.069 --> 00:31:46.509
business with is you won't get the whole nuts
00:31:46.509 --> 00:31:48.710
and bolts but the other thing you can do is bring
00:31:48.710 --> 00:31:50.750
team members on that help so we have what's called
00:31:50.750 --> 00:31:53.240
a preferred vendor program And in this preferred
00:31:53.240 --> 00:31:56.160
vendor program, we literally have people request,
00:31:56.359 --> 00:31:58.720
submit a request for proposal to work with us.
00:31:58.799 --> 00:32:01.380
They have to learn about our guidelines and how
00:32:01.380 --> 00:32:03.180
we're client centric and the flexibility of our
00:32:03.180 --> 00:32:05.420
framework and consistent quality standards and
00:32:05.420 --> 00:32:07.180
collaborative growth. And you're probably thinking,
00:32:07.220 --> 00:32:09.380
wow, Jackson, most people would just leave this
00:32:09.380 --> 00:32:11.099
page and not want to work with you. Exactly.
00:32:11.769 --> 00:32:13.910
I don't need lazy people to pitch me all day.
00:32:14.049 --> 00:32:15.829
The only people that I want to work with are
00:32:15.829 --> 00:32:17.490
the ones who'd qualify. And guess what? If Gary
00:32:17.490 --> 00:32:19.269
Vaynerchuk came along and was like, hey, Jackson,
00:32:19.269 --> 00:32:20.750
let's work together, he wouldn't have to go through
00:32:20.750 --> 00:32:22.970
this program. I would fly out and meet Gary Vaynerchuk
00:32:22.970 --> 00:32:25.490
in a heartbeat. But this is to drive away the
00:32:25.490 --> 00:32:28.509
people who are constantly trying to sell me something.
00:32:29.119 --> 00:32:31.519
And I want them to potentially work with me,
00:32:31.559 --> 00:32:34.460
but they need to go through the entire process
00:32:34.460 --> 00:32:37.039
of helping us recognize that they've actually
00:32:37.039 --> 00:32:38.920
done their due diligence to figure out who we
00:32:38.920 --> 00:32:41.980
are, how they fit into the system. And that helps
00:32:41.980 --> 00:32:44.579
us streamline the process of honoring the potential
00:32:44.579 --> 00:32:46.880
strategic partners who could help us scale and
00:32:46.880 --> 00:32:48.920
grow. I never have to sell somebody. Don't sell
00:32:48.920 --> 00:32:51.619
me. I never have to tell somebody, you know,
00:32:51.619 --> 00:32:53.640
oh, why do I get all these LinkedIn spam messages?
00:32:53.700 --> 00:32:55.259
You know why we get those, my friends? Because
00:32:55.259 --> 00:32:56.980
you're actually becoming notable in the market.
00:32:57.319 --> 00:32:59.339
It's a good thing. Tony Robbins doesn't complain
00:32:59.339 --> 00:33:01.980
about the 10 ,000 pitches he gets per day. He
00:33:01.980 --> 00:33:04.000
creates a system to be able to handle it. And
00:33:04.000 --> 00:33:07.920
most of those people end up buying from him because
00:33:07.920 --> 00:33:10.319
he ended up creating a system that showed people
00:33:10.319 --> 00:33:12.940
that he's got more value than they do. We can
00:33:12.940 --> 00:33:15.220
do that at scale these days so much faster thanks
00:33:15.220 --> 00:33:17.400
to AI, thanks to integrators, thanks to people
00:33:17.400 --> 00:33:18.819
who know how to do that. And James is one of
00:33:18.819 --> 00:33:20.640
those people who was able to help us do that
00:33:20.640 --> 00:33:23.240
on the podcasting side. Moving to the hidden
00:33:23.240 --> 00:33:26.019
leverage points that provide sustainable growth.
00:33:26.119 --> 00:33:28.140
What are some hidden leverage points, James?
00:33:29.240 --> 00:33:31.700
other visionaries can lean into to drive sustainable
00:33:31.700 --> 00:33:34.400
growth yeah before i answer that i just want
00:33:34.400 --> 00:33:36.980
to add because one of the things that came to
00:33:36.980 --> 00:33:39.799
my mind is a lot of times people don't want to
00:33:39.799 --> 00:33:41.880
invest in systems because of the the high expense
00:33:41.880 --> 00:33:44.259
of you know the cost or whatever of that infrastructure
00:33:44.259 --> 00:33:46.579
but one of the things you got to remember is
00:33:46.579 --> 00:33:49.539
the the larger you get the more expensive it's
00:33:49.539 --> 00:33:52.279
going to get Absolutely. It's a mindset issue.
00:33:52.480 --> 00:33:54.460
What's the least amount of water I can give my
00:33:54.460 --> 00:33:56.619
plants and still grow a garden? That's the opposite
00:33:56.619 --> 00:33:59.660
of what we have to do to grow. Exactly. So you're
00:33:59.660 --> 00:34:03.519
better off starting building at a, in a spot
00:34:03.519 --> 00:34:05.640
where you can building the scale essentially,
00:34:05.759 --> 00:34:08.760
right? Where you might not need this, this huge
00:34:08.760 --> 00:34:11.699
system or this, you know, the ability to have
00:34:11.699 --> 00:34:13.699
this amount of compute power data or whatever,
00:34:13.800 --> 00:34:15.219
but at some point you're going to want to get
00:34:15.219 --> 00:34:16.340
there and you're not going to want to have to
00:34:16.340 --> 00:34:18.960
redo your system. My friends go to a free AI
00:34:18.960 --> 00:34:21.739
right now. instead of being hurt by this comment
00:34:21.739 --> 00:34:25.659
go to it and say um ai how can i shift my mindset
00:34:25.659 --> 00:34:28.420
and why would it be valuable to shift my mindset
00:34:28.420 --> 00:34:31.449
if i tell myself i can't afford that What's going
00:34:31.449 --> 00:34:34.670
on in my mind? Just ask AI. Let it dig with you
00:34:34.670 --> 00:34:36.210
a little bit. And then come and talk to people
00:34:36.210 --> 00:34:37.750
like us too, because we're here to nurture and
00:34:37.750 --> 00:34:40.349
help overcome these realities. That is not a
00:34:40.349 --> 00:34:42.650
truth. That is a problem -oriented mentality.
00:34:42.929 --> 00:34:45.309
And you can find solutions to help yourself.
00:34:45.489 --> 00:34:48.530
Every great visionary on the planet has learned
00:34:48.530 --> 00:34:50.849
how to shift their mindset to realize that those
00:34:50.849 --> 00:34:52.869
limiting beliefs do not help us with growth.
00:34:52.989 --> 00:34:54.889
I'm really glad you brought it up, James. We
00:34:54.889 --> 00:34:57.599
can lean in better. So with that. That's one
00:34:57.599 --> 00:34:59.440
of the hidden leverage points of driving sustainable
00:34:59.440 --> 00:35:02.380
growth is not telling ourselves that we can't
00:35:02.380 --> 00:35:04.219
do something and telling us that we can't afford
00:35:04.219 --> 00:35:06.320
something. So you revealed one, even though you
00:35:06.320 --> 00:35:09.559
didn't mean to. What else, James? So you're asking
00:35:09.559 --> 00:35:12.900
for hidden leverage points to drive scale and
00:35:12.900 --> 00:35:15.860
growth? Yep. So to drive sustainable growth,
00:35:16.039 --> 00:35:18.300
what's something that people or visionaries are
00:35:18.300 --> 00:35:21.980
overlooking? And this is one of the things that
00:35:21.980 --> 00:35:24.719
I think. Some people are overlooking. A lot of
00:35:24.719 --> 00:35:26.079
people are starting to realize how important
00:35:26.079 --> 00:35:29.739
it is. But it's not just about the brand identity
00:35:29.739 --> 00:35:34.420
of your company or your corporation. It's about
00:35:34.420 --> 00:35:36.519
the identity of the individual that's driving
00:35:36.519 --> 00:35:38.739
it. And the reason I say that is because we know
00:35:38.739 --> 00:35:43.940
how important it is to drive trust and even likability.
00:35:44.039 --> 00:35:46.099
Trust and likability are two of the biggest factors
00:35:46.099 --> 00:35:48.320
that... people are taking into consideration
00:35:48.320 --> 00:35:50.300
particularly in the b2b space when they're deciding
00:35:50.300 --> 00:35:51.619
who they want to work with because there's so
00:35:51.619 --> 00:35:53.480
many options out there anyone can build a sass
00:35:53.480 --> 00:35:56.340
now anybody can start a company right so you
00:35:56.340 --> 00:36:00.579
really have to have a personal brand you know
00:36:00.579 --> 00:36:02.320
i hate i hate that term because it just it's
00:36:02.320 --> 00:36:04.500
kind of a wishy -washy thing personal brain i
00:36:04.500 --> 00:36:05.820
don't know i guess i don't hate it but it's just
00:36:05.820 --> 00:36:10.070
sometimes people just think of like oh you have
00:36:10.070 --> 00:36:12.929
to be an influencer or you have to you know no
00:36:12.929 --> 00:36:15.449
it's not necessarily about that but it is about
00:36:15.449 --> 00:36:19.170
influence it is about driving trust and and there's
00:36:19.170 --> 00:36:22.469
a lot of ways which we can get into to do that
00:36:22.469 --> 00:36:24.570
because like stay stay authentic and genuine
00:36:24.570 --> 00:36:27.829
as you do it right exactly stay authentic and
00:36:27.829 --> 00:36:30.969
genuine and be human i think it's such a competitive
00:36:30.969 --> 00:36:32.769
moat right now i think we talked about this the
00:36:32.769 --> 00:36:36.909
last time because in this age of ai We are all
00:36:36.909 --> 00:36:39.630
competing with AI and being a human and having
00:36:39.630 --> 00:36:42.210
lived experiences is our competitive advantage.
00:36:42.570 --> 00:36:45.469
And we have to lead into that and be able to
00:36:45.469 --> 00:36:47.610
be human, make connections, go on shows like
00:36:47.610 --> 00:36:51.730
this, go to networking events. And if you don't
00:36:51.730 --> 00:36:53.929
do that, I feel like that's where you will be
00:36:53.929 --> 00:36:56.969
left behind. And I'll upgrade that a little bit.
00:36:57.030 --> 00:37:00.170
I don't mind the I think there is a room for
00:37:00.170 --> 00:37:03.030
a doomsday aspect on this if we fight against.
00:37:03.329 --> 00:37:05.840
And I think that's really the. the one challenge
00:37:05.840 --> 00:37:08.119
that exists there. And so tribal leadership talks
00:37:08.119 --> 00:37:10.880
about this, how people who are, I am great mindset,
00:37:11.019 --> 00:37:13.800
think that you are not. And people who are, we
00:37:13.800 --> 00:37:15.119
are great, think that they are not. You see it
00:37:15.119 --> 00:37:16.639
all the time in advertising where they mudsling
00:37:16.639 --> 00:37:18.559
and say, well, we're the number one. You just
00:37:18.559 --> 00:37:20.880
told everybody else they suck. And like, it's
00:37:20.880 --> 00:37:23.519
not the, it's not the messaging that I resonate
00:37:23.519 --> 00:37:25.400
with because there's another level that they
00:37:25.400 --> 00:37:27.639
discovered when they wrote the book called life
00:37:27.639 --> 00:37:30.619
is great. And in life is great. There is no fighting.
00:37:30.739 --> 00:37:32.780
We realize there's enough oxygen for everybody
00:37:32.780 --> 00:37:35.960
on this planet. And so when with AI, I don't
00:37:35.960 --> 00:37:39.179
compete against AI. AI is something that I can
00:37:39.179 --> 00:37:43.539
compete with. And with that, I can also leverage
00:37:43.539 --> 00:37:45.840
the opportunity. And so can all of you, which
00:37:45.840 --> 00:37:49.360
is why we launched the AI marketplace. AI .firstquestbusiness
00:37:49.360 --> 00:37:52.260
.io. You, my friend, the person listening right
00:37:52.260 --> 00:37:55.610
now, you are. already an AI expert, but perhaps
00:37:55.610 --> 00:37:57.929
nobody's taught you the words and taught you
00:37:57.929 --> 00:37:59.250
where you actually use it. But if you've ever
00:37:59.250 --> 00:38:02.909
curated a music list on Spotify or Pandora, you
00:38:02.909 --> 00:38:05.530
have skills that should be on your resume that
00:38:05.530 --> 00:38:08.210
help you realize how to translate what you do
00:38:08.210 --> 00:38:10.690
to what you can do for a company. And if you
00:38:10.690 --> 00:38:13.710
decide not to do that, then it's not AI who's
00:38:13.710 --> 00:38:16.590
taking your job. It's you. who's deciding not
00:38:16.590 --> 00:38:18.550
to become valuable in the new world economy.
00:38:18.690 --> 00:38:21.690
And so I want to make sure that all of you know,
00:38:21.750 --> 00:38:24.409
you can leverage these systems and you can also
00:38:24.409 --> 00:38:26.630
take the audits that we have one for business
00:38:26.630 --> 00:38:29.070
owners, where that helps you unlock your bottlenecks.
00:38:29.090 --> 00:38:31.909
Where can I leverage AI right now in my business
00:38:31.909 --> 00:38:33.929
to create the systems James is talking about,
00:38:33.969 --> 00:38:36.170
which by the way. You want systems regarding
00:38:36.170 --> 00:38:37.650
podcasting. That's something we're going to come
00:38:37.650 --> 00:38:39.969
right back to is what James does for podcasting.
00:38:39.989 --> 00:38:42.090
And then on the professional side, how do you
00:38:42.090 --> 00:38:44.929
remake your resume and how do you go into conversations
00:38:44.929 --> 00:38:47.630
for job interviews, whether it's your current
00:38:47.630 --> 00:38:50.679
job, trying to get a salary upgrade? or you're
00:38:50.679 --> 00:38:52.699
at your future job you have the chance to reposition
00:38:52.699 --> 00:38:55.320
yourself as an ai expert and that's going to
00:38:55.320 --> 00:38:57.659
carry you for decades to come you will not be
00:38:57.659 --> 00:39:00.480
replaced in the economy if you learn how to leverage
00:39:00.480 --> 00:39:03.019
the skills you already have within you it's like
00:39:03.019 --> 00:39:05.360
me learning spanish i can't be effective in spanish
00:39:05.360 --> 00:39:07.599
unless i learn the language you can't be effective
00:39:07.599 --> 00:39:09.960
in ai unless you learn the language but it's
00:39:09.960 --> 00:39:12.239
so much simpler than you think and it has nothing
00:39:12.239 --> 00:39:14.380
to do with using bananas to create images online
00:39:14.380 --> 00:39:17.519
all the hype that ai people are making you already
00:39:17.519 --> 00:39:19.059
have it within you you don't have to overthink
00:39:19.059 --> 00:39:20.769
it So James, thanks for letting me go off on
00:39:20.769 --> 00:39:24.710
that a little bit. Back to some of the items
00:39:24.710 --> 00:39:27.849
that we're talking about here. What leaders often,
00:39:27.949 --> 00:39:29.969
I wanna make sure we deliver, we got a few minutes
00:39:29.969 --> 00:39:32.289
left, so we gotta go on the fast mode. What leaders
00:39:32.289 --> 00:39:36.530
often misunderstand about scaling and how to
00:39:36.530 --> 00:39:40.829
move from effort -driven growth to... strategic
00:39:40.829 --> 00:39:43.090
growth. Those are both pretty complex, but let's
00:39:43.090 --> 00:39:44.510
try to do our best. I'll do my best to keep a
00:39:44.510 --> 00:39:46.110
30 second pitch on it. You do the same thing.
00:39:46.309 --> 00:39:48.710
So what leaders often misunderstand about scaling
00:39:48.710 --> 00:39:50.750
and how to move from effort -driven growth to
00:39:50.750 --> 00:39:53.050
strategic growth. Okay. And this one, how about
00:39:53.050 --> 00:39:56.269
you go first and then I'll - Oh, I love it. Yes,
00:39:56.369 --> 00:39:58.889
man. Way to reduce it. Perfect. Okay. So what
00:39:58.889 --> 00:40:01.309
leaders often misunderstand about scaling. I
00:40:01.309 --> 00:40:03.750
wrote down and thought through this, guys. I
00:40:03.750 --> 00:40:05.210
see so many people who are busy and excited.
00:40:05.900 --> 00:40:08.039
And they focus on the day -to -day and the week
00:40:08.039 --> 00:40:10.239
-by -week. That's what 90 % of business owners
00:40:10.239 --> 00:40:12.440
are doing versus Dr. Peter Drucker, who taught
00:40:12.440 --> 00:40:14.679
us, don't measure based on days, weeks, and months.
00:40:14.760 --> 00:40:17.199
Measure based on quarters. So turn from busy
00:40:17.199 --> 00:40:20.539
and excited to productive and profitable. Is
00:40:20.539 --> 00:40:22.980
what I'm doing producing a result? And is what
00:40:22.980 --> 00:40:25.119
I'm doing leading to profitability? If not, I
00:40:25.119 --> 00:40:27.019
should probably shelve it. But instead of putting
00:40:27.019 --> 00:40:29.079
daily and weekly pressure on my team members,
00:40:29.219 --> 00:40:31.880
how about I celebrate my team members every day?
00:40:31.900 --> 00:40:33.719
I don't need to hype things up, but celebrate
00:40:33.719 --> 00:40:36.579
with gratitude. my team members on a daily and
00:40:36.579 --> 00:40:39.179
weekly basis and monthly basis and measure the
00:40:39.179 --> 00:40:42.199
results based on quarters and true KPIs. Your
00:40:42.199 --> 00:40:43.639
turn, James. And I think that's probably one
00:40:43.639 --> 00:40:46.460
of the hardest things, you know, it's easier
00:40:46.460 --> 00:40:48.760
said than done in a lot of ways, but it's obviously
00:40:48.760 --> 00:40:51.400
critical and important because the ability to
00:40:51.400 --> 00:40:54.539
zoom in and then to zoom in when needed and then
00:40:54.539 --> 00:40:58.179
zoom out on a weekly or monthly basis to say,
00:40:58.239 --> 00:41:00.440
okay, where are we? Where have we moved the needle?
00:41:00.699 --> 00:41:03.460
And that's super important. i guess the only
00:41:03.460 --> 00:41:07.400
thing that i would add is um the the ability
00:41:07.400 --> 00:41:11.079
and this this kind of piggybacks on that a little
00:41:11.079 --> 00:41:13.099
bit but it's it's it's a it's more about like
00:41:13.099 --> 00:41:16.679
the ability to prioritize because you know there's
00:41:16.679 --> 00:41:19.119
so many shiny objects out there like oh i want
00:41:19.119 --> 00:41:22.440
to do this and um i i read a book um the signs
00:41:22.440 --> 00:41:24.760
of scaling you may have you may i think you might
00:41:24.760 --> 00:41:30.519
have heard of that it's pretty blanking on the
00:41:30.519 --> 00:41:33.400
name i think uh blake something but hardy maybe
00:41:33.400 --> 00:41:36.559
blake hardy uh but just one of the things he
00:41:36.559 --> 00:41:40.179
says in the book is complex systems don't scale
00:41:40.179 --> 00:41:44.659
which is obvious but one of the one of the problems
00:41:44.659 --> 00:41:47.300
i find most entrepreneurs and i've run into this
00:41:47.300 --> 00:41:50.980
is that when you're starting something new learning
00:41:50.980 --> 00:41:53.639
is not scalable because you're new to something
00:41:53.639 --> 00:41:56.119
so like i i decided that i wanted to do a webinar
00:41:56.119 --> 00:41:59.530
and i started using StreamYard, but there's a
00:41:59.530 --> 00:42:01.730
learning curve when you got to get up on, get
00:42:01.730 --> 00:42:03.469
up on StreamYard. How do I, how am I going to
00:42:03.469 --> 00:42:06.489
set up a registration link? Do I want to do registration
00:42:06.489 --> 00:42:08.389
through HubSpot or do I want to do it through
00:42:08.389 --> 00:42:10.630
Squarespace or StreamYard? So there's all these
00:42:10.630 --> 00:42:12.510
like learning things that, and I'm sure there's
00:42:12.510 --> 00:42:14.550
ways, you know, obviously we all talk to AI and
00:42:14.550 --> 00:42:18.710
it helps us to sort of become our guide. And,
00:42:18.710 --> 00:42:21.349
but I think that the biggest thing I will say
00:42:21.349 --> 00:42:26.679
is just. So focus on like what exactly the problem
00:42:26.679 --> 00:42:28.340
that you're solving. Go back to the mission,
00:42:28.460 --> 00:42:31.579
back to the frame part of my framework, which
00:42:31.579 --> 00:42:34.940
is if this little thing that I'm trying out,
00:42:35.000 --> 00:42:36.920
whether it's the webinar, making YouTube channel,
00:42:37.000 --> 00:42:38.940
whatever, if this isn't lining up to that and
00:42:38.940 --> 00:42:41.400
it's not moving the needle, like you said, then
00:42:41.400 --> 00:42:44.019
is it really worth my time? And because I feel
00:42:44.019 --> 00:42:45.420
like the more things that you're doing and the
00:42:45.420 --> 00:42:48.260
more things that you're adding, I think podcast
00:42:48.260 --> 00:42:50.039
guesting is one of those things that it can be
00:42:50.039 --> 00:42:54.780
extremely time consuming. doing it yourself where
00:42:54.780 --> 00:42:56.679
you know you're doing all the research oh my
00:42:56.679 --> 00:42:59.820
gosh i can never do it hours ever ever yeah yeah
00:42:59.820 --> 00:43:01.579
so that's why a lot of the clients that i work
00:43:01.579 --> 00:43:04.679
with they they like to say that um you know working
00:43:04.679 --> 00:43:07.239
with someone like me basically it gives them
00:43:07.239 --> 00:43:09.300
more leverage it takes because if you were to
00:43:09.300 --> 00:43:10.679
add up all the hours that they were to put in
00:43:10.679 --> 00:43:13.079
something like that yeah i think it's smart knowing
00:43:13.079 --> 00:43:15.420
where to outsource yeah things like that but
00:43:16.009 --> 00:43:17.929
That's a big one. I'm going to move to the next
00:43:17.929 --> 00:43:20.230
one. We're going to do a 32nd one this time because
00:43:20.230 --> 00:43:23.929
we're running out. Guys, I'm going to tie podcasting
00:43:23.929 --> 00:43:25.869
right into that. I said something important.
00:43:26.010 --> 00:43:28.230
I said I could never do that. I could never do
00:43:28.230 --> 00:43:31.170
that and be profitable. You can do it, but good
00:43:31.170 --> 00:43:33.309
luck being profitable. Don't go that route, my
00:43:33.309 --> 00:43:35.150
friends. Make sure that you're working with teams.
00:43:35.250 --> 00:43:38.849
How to move from effort -driven growth to strategic
00:43:38.849 --> 00:43:42.670
-driven growth. This is so much easier, but it
00:43:42.670 --> 00:43:46.309
goes against our human nature. And so the real
00:43:46.309 --> 00:43:48.250
secret on this, if you're using AI or you're
00:43:48.250 --> 00:43:51.110
working with team members, either one and both,
00:43:51.369 --> 00:43:54.329
when somebody finishes talking, say the words,
00:43:54.449 --> 00:43:58.659
tell me more about that. Tell me more. Dive deeper,
00:43:58.920 --> 00:44:01.860
my friends. We've got to take interest in what
00:44:01.860 --> 00:44:04.079
others are saying. If we're so busy with our
00:44:04.079 --> 00:44:06.800
own agenda and we've got our own, as they say,
00:44:06.900 --> 00:44:09.099
when you start selling hammers, everything looks
00:44:09.099 --> 00:44:12.219
like a nail. We all want to fulfill our own needs.
00:44:12.360 --> 00:44:14.760
And so we do a horrible job of actually diving
00:44:14.760 --> 00:44:17.340
deeper. And then also when we tell me more about
00:44:17.340 --> 00:44:20.280
that, we can say, all right, now AI or team,
00:44:20.360 --> 00:44:23.800
we need to build the full scale project outline.
00:44:24.619 --> 00:44:28.099
before we get started if we don't scale the outline
00:44:28.099 --> 00:44:30.519
of what's the forecast what are the benchmarks
00:44:30.519 --> 00:44:33.219
what components have to be built for this then
00:44:33.219 --> 00:44:34.699
we're going to end up building something super
00:44:34.699 --> 00:44:36.380
shoddy and yes we're going to put a bunch of
00:44:36.380 --> 00:44:39.860
effort in But busy is broke. We've got to become
00:44:39.860 --> 00:44:41.960
more strategic with what we're doing. Back to
00:44:41.960 --> 00:44:44.739
podcasting and James. This is why Wonderfish
00:44:44.739 --> 00:44:46.860
and companies like his are so important because
00:44:46.860 --> 00:44:49.440
when it comes to PR and media, that's one of
00:44:49.440 --> 00:44:51.099
the greatest things that you can do for your
00:44:51.099 --> 00:44:53.699
brand is you get more and more exposure and awareness
00:44:53.699 --> 00:44:55.500
of what you're doing. Of course, you need to
00:44:55.500 --> 00:44:57.840
build the systems for scalability as well. And
00:44:57.840 --> 00:44:59.539
you need to make sure your promises align with
00:44:59.539 --> 00:45:01.480
what the market needs. And they need to be as
00:45:01.480 --> 00:45:03.900
honest and authentic as possible and transparent,
00:45:04.039 --> 00:45:06.599
much like Elon Musk was when he sold. 180 ,000
00:45:06.599 --> 00:45:08.119
cars from stage. It wouldn't exist for two to
00:45:08.119 --> 00:45:10.659
three years. He was super honest about how long
00:45:10.659 --> 00:45:12.380
things are going to take. And so if you lean
00:45:12.380 --> 00:45:15.340
into that with podcasting, go share your vision
00:45:15.340 --> 00:45:18.449
on podcasts because the danger level is low.
00:45:18.769 --> 00:45:21.650
If you share a vision on a massive stage and
00:45:21.650 --> 00:45:23.610
you fall on your face, that's not going to be
00:45:23.610 --> 00:45:25.630
helpful. Or you get a hundred phone calls and
00:45:25.630 --> 00:45:27.630
you can only take two of them. You just make
00:45:27.630 --> 00:45:29.530
a bunch of people upset that you can't fulfill
00:45:29.530 --> 00:45:32.030
for. So if you can go on podcasts, get your feet
00:45:32.030 --> 00:45:34.369
wet, fall on your face a little bit, learn how
00:45:34.369 --> 00:45:36.289
to become better at what you do, and you will
00:45:36.289 --> 00:45:38.389
find so many opportunities to realize, oh man,
00:45:38.469 --> 00:45:40.230
my call to action wasn't very good. Like James
00:45:40.230 --> 00:45:42.530
talked about, oh man, I didn't really know how
00:45:42.530 --> 00:45:44.190
to talk about the problem or the pleasure or
00:45:44.190 --> 00:45:47.699
the purpose. Use the podcast opportunities to
00:45:47.699 --> 00:45:50.099
learn how to become graceful with your messaging.
00:45:50.500 --> 00:45:53.380
And that will also be one way that you can help
00:45:53.380 --> 00:45:56.320
yourself move to more strategic growth and be
00:45:56.320 --> 00:45:58.559
prepared for it. James, your thoughts on moving
00:45:58.559 --> 00:46:00.360
from effort -driven growth to strategic growth.
00:46:00.679 --> 00:46:02.480
Yeah, it actually reminds me of something that
00:46:02.480 --> 00:46:04.059
happened to me the other day when I was driving
00:46:04.059 --> 00:46:07.219
my car and my cell phone charger fell in between
00:46:07.219 --> 00:46:09.739
the seats. And I went to pull it out and the
00:46:09.739 --> 00:46:11.800
bottom, the base of it where it plugs in got
00:46:11.800 --> 00:46:13.940
stuck. And I'm sitting there, I'm... yanking
00:46:13.940 --> 00:46:16.820
i'm yanking i can't get it out of my seat and
00:46:16.820 --> 00:46:18.920
finally i just realized that like no matter how
00:46:18.920 --> 00:46:20.880
hard i pull it wasn't coming out and all that
00:46:20.880 --> 00:46:23.360
i had to do is literally move the the adjust
00:46:23.360 --> 00:46:25.500
the little thing on the side of my seat and i
00:46:25.500 --> 00:46:27.460
moved my seat back and it came right out and
00:46:27.460 --> 00:46:29.980
i think it's kind of um a metaphor because i
00:46:29.980 --> 00:46:32.519
feel like sometimes like the most obvious things
00:46:32.519 --> 00:46:34.340
are just right in front of us it was like oh
00:46:34.340 --> 00:46:36.260
you just had to do this you just like it's right
00:46:36.260 --> 00:46:39.760
there like just and in my uh current situation
00:46:39.760 --> 00:46:42.769
i've been Lucky enough, I came across someone
00:46:42.769 --> 00:46:47.469
named Miriam Katz. She is an amazing public speaking
00:46:47.469 --> 00:46:49.769
coach. And she's been helping me a little bit,
00:46:49.809 --> 00:46:53.510
tell my story, find my voice. And she does everything
00:46:53.510 --> 00:46:56.869
from voice exercises and things that I know that
00:46:56.869 --> 00:46:58.969
I can improve, but also things that I can bring
00:46:58.969 --> 00:47:01.590
to my clients. So that's why I'm doing a workshop
00:47:01.590 --> 00:47:04.349
with her on Thursday. But I just had this aha
00:47:04.349 --> 00:47:07.400
moment where I said, I can... introduce her to
00:47:07.400 --> 00:47:10.179
my clients and basically embed her as like part
00:47:10.179 --> 00:47:12.980
of my package where they come because i'm not
00:47:12.980 --> 00:47:14.920
just selling getting on podcasts i'm selling
00:47:15.420 --> 00:47:16.980
you know, a transformation, if you will, that
00:47:16.980 --> 00:47:19.780
you could become someone who is more authoritative,
00:47:19.900 --> 00:47:22.920
who's more trustworthy. And she's someone that
00:47:22.920 --> 00:47:24.420
can help me do that. And I don't have to do it
00:47:24.420 --> 00:47:27.840
all on my own. So no, absolutely. Collaboration's
00:47:27.840 --> 00:47:29.920
huge. You pull people together, my friends, one
00:47:29.920 --> 00:47:32.780
plus one equals 11. We have a compound effect
00:47:32.780 --> 00:47:35.059
and we bring great people in. Disney probably
00:47:35.059 --> 00:47:37.800
never turned people down who were willing to
00:47:37.800 --> 00:47:39.940
come in and help him build his vision. We got
00:47:39.940 --> 00:47:42.000
to find greater ways to collaborate. So Vision
00:47:42.000 --> 00:47:44.219
Pros, if you'd like to be on this show, click
00:47:44.219 --> 00:47:46.269
on the button. visionproslive .com. It says be
00:47:46.269 --> 00:47:49.019
our guest. Book your time. Come and talk to us.
00:47:49.159 --> 00:47:50.820
We'd love to have you and hear about what you're
00:47:50.820 --> 00:47:53.320
up to. James Collister, you can find him on LinkedIn.
00:47:53.380 --> 00:47:55.380
You can find him on Google as well. Wonderfish,
00:47:55.460 --> 00:47:56.880
you can check that out, of course, on Thursday.
00:47:57.079 --> 00:47:59.039
You can go check out and see what this webinar
00:47:59.039 --> 00:48:00.699
looks like and what you might be able to benefit
00:48:00.699 --> 00:48:02.900
from on it. So you can also get on podcast stages
00:48:02.900 --> 00:48:05.099
and we will see you guys all on the next episode
00:48:05.099 --> 00:48:07.079
of Vision Pros Live. Thank you for being here
00:48:07.079 --> 00:48:08.960
today. I'm really happy that you tuned in to
00:48:08.960 --> 00:48:11.420
Vision Pros Live. I'm looking forward to seeing
00:48:11.420 --> 00:48:14.480
your reactions as these episodes continue to
00:48:14.480 --> 00:48:16.179
move forward. This is going to get more and more
00:48:16.179 --> 00:48:18.500
fun. We'll have more and more engagement as well.
00:48:18.539 --> 00:48:20.460
We'll invite people to participate in the show.
00:48:20.559 --> 00:48:22.619
And thank you for giving us your time and attention.
00:48:22.900 --> 00:48:25.559
Have an excellent time building out your vision
00:48:25.559 --> 00:48:26.880
and becoming a vision pro yourself.