You have probably heard the term Big Data. What does that mean anyway? Today I'm joined by Alastair Woolcock, to talk about Data Science. We uncover the science of data analytics and how data is unlocking market changing insights at all levels of business. Whether you're a small business trying to understand social media and it's influence on your marketing efforts, or an enterprise organization trying to understand client behavior, data can be a powerful tool. There is a growing industry of data science that is trying to use the power of hypothesis to mine for insights in the mountains of data that our modern businesses produce.