Mike Koenigs | When AI Becomes Your Creative Collaborator

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My greatest fear was of being poor and going backwards.
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And my dad grew up very poor on a farm
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in Iowa. My mom, who just passed a week ago,
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grew up in absolute chaos. My grandfather was an alcoholic
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and my grandmother was bipolar and schizophrenic. Like I didn't
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come from anything, and I watched my dad work his
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butt off for us four kids. But he was so disciplined.
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He got up every day at the same time, and
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he was motivated to serve. He's a barber. So I think,
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I really believe that the greatest motivator is that of service,
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and service delivers freedom. And so I wake up every
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day and it's like, what is a shortcut I can
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create and share with someone that will deliver freedom too
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and freedom from.
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Welcome to the Radical Responsibility Podcast. I'm doctor Fleet Mala,
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and I'm excited to guide you on a journey of
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authentic transformation. In each episode, I'll you insights from leading
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experts to explore trauma recovery, mindfulness practices, positive psychology, and
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innovative breakthroughs in health, wellness, and life optimization. This is
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a space for real conversations that inspire meaningful change. Helping
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you find alignment with the person you are always meant
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to be. Let's get started. What if transformation isn't just
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about thinking differently, but feeling differently. Science shows us that
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true change happens when we align not just our minds,
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but also the neural networks in our hearts and guts.
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This heart mind connection is the key to deeper healing, resilience,
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and expanded awareness. That's why I created the Heart Mind
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all access, membership, and community, a space designed to help
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you rewire your nervous system, cultivate heart intelligence, and live
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with greater clarity and purpose. With over one thousand hours
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of transformational teachings specifically curated to meet your needs, You'll
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learn from world renowned meditation teachers, neuroscientists, and experts in neuroplasticity,
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all sharing powerful tools to help you shift your mindset
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and heartset, regulate your emotions, and unlock your full potential.
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You'll also gain unlimited access to every summit and course
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we've ever produced, a treasure Trouble Wisdom worth over ten
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thousand dollars in growing plus live gatherings and an inspiring
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global community to support your journey. If you're ready to
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step into a more heart centered, connected and conscious life.
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I invite you to join us. Clip the link to
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learn more and start your journey today. Have you ever
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wondered how artificial intelligence might not just streamline your business,
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but actually expand your creativity and deepen your impact. I
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had a chance to sit down with the one and
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only Mike Kennigs, serial entrepreneur, tech visionary, and one of
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the sharpest minds in digital marketing today. Mike's been ahead
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of the curve for decades, and in this conversation he
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shares our AI tools like chat, GBT and others are
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radically transforming the entrepreneurial landscape, from storytelling and content creation
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to building freedom based business models. We explored what it
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really means to scaled integrity, how to use AI as
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a true creative partner rather than just another shortcut, and
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the powerful mindset shift required to keep reinventing yourself in
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a rapidly evolving world. Whether you're a solopreneur crafting your
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first offer, or seasoned entrepreneur ready to grow your team
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and make a greater impact, this episode is packed with insights, strategies,
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and soulful wisdom you don't want to miss let's dive in.
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My name is doctor Fleet Maull, your co host for
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this session, and I'm thrilled to be here today with
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Mike Kanaggs. Welcome, Mike.
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It is so nice to be here. We have so
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much in common and I'm just super excited that we've
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have this opportunity to get to know each other.
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So we mentioned, you know, navigating rapidly evolving marketing trends.
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I mean, things are changing so quickly. AI is changing everything.
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I mean, even just at the grassroots consumer level. We've
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all seen chatchybees show up in our lives personally and professionally,
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and how that's beginning to change everything so rapidly. So
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there's a lot going on, and I wonder if you
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could just launch in and start talking about this rapidly
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changing landscape and how you navigate and teach people to navigate.
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I'm sure there are some tried and true marketing principles
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that still work and are through lines, but then there's
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all kinds of different technologies and maybe even the messaging
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is changing. So let's hear what you have to say
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about all that.
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All right, Well, I'm going to begin the same way
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I start a presentation. So a couple months ago, I
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was on my friend Richard Rossy stage speaking to several
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thousand high school students, and I'm like, how am I
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going to connect and relate with them? And I did
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something for you, so be before we met, I did
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a little preparation and I made something for you today.
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So I want you to just listen to this. And
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this is the way that you connect with people as
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you first of all, had got to connect with their hearts,
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and once their minds follow, so do their behaviors. And
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so I used a tool to make a song for
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you today. I made two songs for you. So just
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listen to the first part of this. This is called
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Suno and I use chat GPT with just your notes
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to create a song in the style of Johnny Cash
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from a prison sail man full race fleet found wisdom
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man that lonely place.
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Fourteen years behind those walls of steel, teaching others how
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to heal. I feel two men.
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So that was made in twenty seconds. And there's a
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second song as well, in a different style.
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That's amazing, and I'm blown away and very very very
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very touched. So my heart's open to whatever's next. And
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I personally appreciate it very much, very touch, but it
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is literally amazing that you can create that through Chad
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GBT in twenty seconds yep.
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And then I'll show you something else I made with
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another tool that was just released called Sora, which is
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the chat GPT people. So I basically told it to
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create a visual and this is pathsive transformation. So it
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was just a prompt that was made and it just
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it's this little visual and there's another one and each
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one of them is twenty seconds long. So the whole
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point is you can create completely synthetic videos in minutes music.
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I also created some images, so this is there's a
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variety of them. This is a tool called a diogram,
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so supposed to represent you and I at communicating, marketing
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and healing work. And if we move forward here, these
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are some different styles that created. Let me see if
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I can go back. There is another one that's supposed
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to look like us sitting in a conference situation with
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us teaching together, although it didn't do a good job
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of our faces. But the whole thing is completely synthetic
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visuals audios even another video about our journey together. So
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the bottom line here Fleet is what has changed is
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you and I can sit down and talk about anything
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and have AI take some notes, and then we can
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make it real. We can make videos, we can make audios,
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we can make music, we can write books in real time.
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And I think this is the greatest moment in human
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history because we can collaborate with a tool that can
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keep up with our imaginations. We can manifest virtually anything
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and connect with any audience in any language in real time.
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It's really amazing. And you know, I remember when I
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don't know when it was an then, but mind mapping
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tools first became available, and you know, being able to
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do that, and this is on a whole nother level
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of being able to partner in a very creative way,
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so absolutely amazing. I think in our audience we have
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a lot of probably solorepreneurs getting started or aspiring entrepreneurs.
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We probably have, you know, some entrepreneurs with small teams
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that are trying to go from six figures to seven,
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maybe even some folks going from seven to eight figures.
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And often, you know, the entrepreneurs wearing a lot of
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hats in the beginning, sometimes wearing all the hats to
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begin with, and certainly wearing the marketing hat for quite
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a long time, and it can just seem overwhelming, you know,
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between just really getting to understand marketing at a deep level,
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even classic traditional marketing understanding that at a deep level.
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But then there's all the shiny balls and all the
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tools and all the gadgets and all the tricks, and
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that can get very confusing, and we can get focused
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on that instead of our core message. And now with AI,
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it seems like, okay, possibly just more overwhelmed. How does
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the entrepreneur get beyond that, get to the core and
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start actually communicating with their audience in an effective way.
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Surely you're going to want to use all these tools,
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but what's the pathway?
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Yes, well, the answer is to make AI your creative collaborator.
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And let's actually do a little experiment together. Okay, because
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nothing beats real live demonstration. So let's pretend for a
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moment and you helped me out here, but we're going
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to create a little marketing plan and maybe write the
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first part of a book idea for someone who might
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be a coach, a healer, they could be in the nutrition,
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the personal growth business. But let's create a scenario, tell
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me a story, about a perfect person who's sitting in
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your audience right now, and tell me about them.
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Yeah, so, you know, I think this is ditlopreneur who's
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got vision and inspiration and really wants to make a
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difference and is passionate about life. And at the same
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time they're dealing with all the stresses of modern life
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and then some lot of uncertainty they may perceive the
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current economic and political landscape and world things is just
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anxiety provoking and harder and never to stay focused on
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their passion and maybe even staying aligned enough with their
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purpose to feel is what I'm doing purposeful enough that
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it makes sense for me to dedicate my energy to
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it and try to enroll other people in my vision
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when there's all this stuff going on in the world
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and who am I to offer anything anyway? And in
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the meantime, I'm trying to do it all with my
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family and you know, and the kids and my spouse
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and manage my life, and it just gets overwhelming and
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I need some kind of more personal tools to take
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care of myself. But I also need a north star
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to keep me on track with my purpose of my
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vision so I can be successful.
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Great great, So I'm going to help create a container
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for that. And the answer to everything is discipline and
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structure is what leads us to the other side when
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all this other stuff is out there affecting us. So
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one of my books is called to Your Next Act,
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and I introduced something called the six ms. And here's
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what the six are in order. So it's mindset, which
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is what our non negotiable core values are. I believe
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that like attracts like, and you have to establish a
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presence of heart and feeling and also say here is
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who I am at my core and what I will
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and will not do, and if you violate that, you
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will attract really wrong clients and customers in your world.
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So mindset is the first Next is the market. Market
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would be who specifically is your perfect audience. So in
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that container, what you just described to me as a
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heavy feeler who is service minded, service oriented, and they're
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going to attract the same people who are seeking purpose
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and structure and clarity and happiness and also a way
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to express themselves. And again I always say, let's the
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way out of this is to create. We are creators
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who are created by a creator. So honoring that is
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a very important part. So again our perfect mind market
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is a healing audience. The third is the model, which
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is how you get paid. So let's just pretend for
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the sake of this conversation that this individual has got
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one on one workshops or coaching or advising, and then
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they also have group coaching and advising, and they most
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likely have to establish them as an authority and an
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expert so they can at least be recognized. You know,
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first of all, you got to get noticed and you
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got to establish it, right, So there's three ways of
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making money. We'll say is get the book out there
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so that you can get paid doing what you do.
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And then there's the message, which are what are the
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words you say to communicate to that market in a
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way that opens their hearts so their behaviors follow, which
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also means they're willing to make an investment of value.
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And then there's the next is the media. Now, I'm
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a big believer. I've written a lot of books. I've
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helped a lot of people write books and video podcasts.
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Whether you like it or not, this is not a
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political statement. Just helped get a certain individual elected to
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president in the United States of America. It was the
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podcast channel is the most highly valuable concentrated source of
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getting and creating awareness because long format is our current future,
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even though we live in a short attention span world.
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And then finally our multipliers. So in order, and I'm
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going to do a real practical example here and we're
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going to make something. Okay, but the framework helps us
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so mindset, market model, message, media multiplier and AI can
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help us with that. And you can have a conversation
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with AI. So what do you say we make something
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that's good. Okay, I'm going to begin and again I'm
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going to show my screen and I'm going to do
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this step by step because we're actually actually going to
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make something real and to me, we have to deliver
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a transformation. That's the purpose of our meeting here today
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is to create massive value and create deep connectional thoughtful connection.
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Now I could just click on this and have a
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conversation with AI, but I'm going to talk to it
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and just create the words so it'll be like this.
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Hi.
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I am a solo entrepreneur who coaches and advises women
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who are in transition and men who are in transition
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and want to find clarity and more purpose in their lives.
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I want to create a marketing plan that I can execute,
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even though I'm not particularly technical, to share and get
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my message out to the world. Period. New paragraph. My
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name is Alice Norman, and I have a degree in
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psychology and a background in healing, yoga and meditation. And
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I want you to give me a detailed marketing plan
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of something that I can start doing right now. Okay,
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So again, it was just a conversation. I can just
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talk to this and when I get a response, it's
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going to come back with something. Now what I love
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to do is, as soon as it's done, I'm going
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to brainstorm some book ideas. Okay, here you can see
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it's already. To find your ideal audience where they are online,
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develop a core message, okay, choose some marketing channels. It's
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telling us what to do, what hashtags to use? All right,
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sample video content, three ways to find clarity after divorce,
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how meditation can okay, build your email list. So anyway,
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it's giving us a plan, and if I don't like something,
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I can tell it to refine it. So any comment
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so far before we actually let's come up with some
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book titles and subtitles.
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Well, you know I was a business consultant for many years,
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and you know what we're It takes done this before
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you'd get together a team. You get to an off site,
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you do all kinds of brainstorming, you have all kinds
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of meetings to generate all kinds of stuff. Then you
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try to refine it into something and all that you
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just did it in thirty seconds totally.
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Now let's make it real though. So I have two tools,
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and what we're going to do again, we're just brainstorming
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out loud. So if I just did a conversation where
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I just describe myself, grab my bio and I uploaded
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it and Eric, it builds something even more complex. But
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what I'm going to do is, I'm going to say,
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I want you to come up with twenty five really
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creative book titles and subtitles that are modeled after New
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York Times and USA Today best selling books period show
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them to me. Again. I'm just having a conversation with
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the thing that's helping me collaborate. And after it comes
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up with the twenty five titles and subtitles, and what
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you and I'll do is pick one we like and
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we're going to actually make a visual of that book.
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In a bookstore. Okay, So here's the second act blueprint,
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how to rewrite your life and thrive in the face
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of change, unstuck, breaking free from the fog, and finding
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your true purpose chaos to calm and again, if I
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don't like something, I'll say, hey, I really like number
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seven and number eight, number ten, But which one of
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these is standing out to you right now?
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Let's work with second act blueprint.
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Great, So I'm going to take this and I'm going
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to go to a I can say, I want you
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to create an image of a book cover based on
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the first title and subtitle, create appropriate images and have
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it setting in a bookstore on a stand. Okay, let's see,
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and I'll just put the subtitle in here so it's
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not confused. Because I live in the world of ten
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minute increments, so I allow myself to create and innovate
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and iterate for ten minutes at a time. I treat
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my time as though it's worth thirty thousand dollars per hour.
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So look at that, there's a book on a stand
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inside a bookstore, just like that. Okay, pretty cool, huh.
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And then I could say, now give me three more versions.
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I could even go so far as to say, who
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do you think will really resonate with our audience musically,
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like a style of lyrics or writing that would motivate them.
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And by the way, look at all these book covers
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just popped up already. There's another one. Okay, so there
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it is second act blueprint, not bad, not bad. Right,
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here's another one okay, and we can keep on tweaking.
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But again, I try to do it in ten minute increments,
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so I don't go down too far of a rabbit hole.
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But I stay inspired. We got to keep our dopamine levels. Hi,
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if we're entrepreneurs, this.
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Is basically getting you know, this is building confidence for
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the entrepreneur that while there it is I can do it,
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I can imagine this. This is not just you know,
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wishful thinking. There's my book. I can do this right,
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so totally it helps you build a lot of momentum
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and confidence. Here.
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Yes again I can Now we can make a song.
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Now we can make a launch video, we could make
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a video script. There's all sorts of things we can do.
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And I could even say, now I want you to
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create ten chapters based pon this book title and subtitle
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and theme and build on top of some of the
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most successful best selling books that are relevant to this
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topic and idea. Then I could basically start brainstorming with it,
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talking to it to have it. Let's see, I don't
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want it's interrupting me. He's trying to show me some stuff. Okay,
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here we go chapter the wake up Call summary, Explore
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the pivotal moments, and then it can start. There we
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go inspire success, the power, letting go. What a book
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Michael Singer, Mapping your blueprint? Okay, building your tribe, mastering
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the Air of resilience, Okay, want to make a song?
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Sure?
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Okay, So now I can say, oh, yeah, First of all,
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who's thematically someone who would resonate with your audience? Do
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you think a lyricist?
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Well, I think it's probably for this book. I'm thinking
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that it's something kind of anthem like maybe Beyonce something
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like that, But probably you know, something that's kind of
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big at the like that's inspiring, motivating, and that's sense
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a limitless possibility kind of thing.
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Now here's one of my shortcuts. By the way, I've
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been using a tool I call otter in the background
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that's transcribing this conversation. So I just copy what you
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just said, and I'll go back to chat GPT and
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I'll say, now I want you to write and create
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lyrics for a song. So I just grab your notes
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and it doesn't have to be perfect. It's conversational. We're
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just talking to a thing that's helping us create. So
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it's creating anthem lyrics, Rise and rewrite. I've been down
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in the dust, chasing shadows in the night, felt the
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weight of the world trying to dim my light. But
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this heart beat strong. It's a drum that won't stop knowing,
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climbing higher, reaching the top. Every scar is the story,
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every fall is a flight. The stars are my witness.
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Tonight's tonight. Okay, so there we go. Now we've got
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lyrics and I'm going to just copy this and I'm
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going to go to this little tool called Suno. I
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click on crete and this is where I created that
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first song. So I'm going to just paste them in
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here like that. Yeah, there's one thing, and I'll just
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call this write and rewrite. It's got a title. Now,
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there's one thing you can't do is you can't knock
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off a real person. So we're going to have to
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give it a style. So we'll do because we can't
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say Beyonce choke on that.
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So before you did that one in the Statle of
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Johnny Katz, So how did you say that?
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I said cash style country. Sometimes a word can get through.
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Well it could be a you know style of modern
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female pop something like that, or modern female pop with
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you know, R and B hip hop influences.
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Yep, Okay, here we go. So let's get inspired. So
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we hit create and in about twenty seconds, it's going
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to write and compose. It's going to create a synthetic singer,
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it's going to create a whole band, all the music,
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it's going to mix it. And I've had some people go,
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oh my god, what's going to happen? All the musicians.
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And here's where I say is I couldn't create this.
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You probably couldn't create this. What if I can sit
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here and I can collaborate with real artists and real
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musicians and say this is kind of what I'm thinking about.
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So let's hear the first one. I've been down in
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the dust, chasing shadows in the night. In the night,
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it's not the way of the world, shawna Tilla, but
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this heart beats Sean it's a drawn of all stuff
401
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now all time in high rich.
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That's all. Let's got a story refas.
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All right, you get daddy, Let's hear just the first
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part of the second. What do you think of that?
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00:22:49.079 --> 00:22:52.200
It's amazing? And now is that actually a synthesized voice.
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It's not Sam one hundred percent synthetic. You own it.
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We can download this, we can make a music video
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from it. In fact, we could if you want to
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make a music video. So so let's do the second one.
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I've been down in the dust, chees some shadows in
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the night, so the weight of the world try.
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And said, dim my right, but this heartbeat strong.
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It's a droum that won't stop. Okay, you get the idea,
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And then in the background he said version of the
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style twenty ten Rey guy with tuba. You know, it's
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like I just did some jazz music. I was with
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my brother. He was telling me a story about he's
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in a Bible study group with a guy who said
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his fourteen year old daughter is very independent, not at
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all good at it. So I made a song for
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him based on that theme. But I'll just play the
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first part of it because it's pretty funny. She's got
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her own keys to the castle, but she always loses
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them in the hassle. Dennis burning, but she calls it gourmet.
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She's a mess, but she laughs it away. Anyway, let's
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hear what the reggae says and move on. Here we go.
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All now, who can't get inspired when you've got a
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tool like this?
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Right, It's amazing.
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Really, it's just mind blowing. It's mind blowing.
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My next question, Mike is, so, I mean, there's so
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many directions you could go with these tools, right, and
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you could even have a conversation with AI or whatever
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in general chat TBT about how to use it and
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all the I mean, you could just get in this hole. So,
436
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but to what extent is the accessibility of these tools
437
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going to both raise the bar and maybe flatten the
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bell curve a little bit in terms of marketing? And also,
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you know, create a certain deafness or numbness or something
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because of the overwhelm that it'll just become like people
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you know, recognize, Oh that's AI marketing. Been there, done,
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that's seen that. So again, I mean, this is already
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an issue in marketing, But how do we go back
444
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and using whatever tools whatever you use to really create
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and craft a message that's going to stand out. Because
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even in our world with Heartmind Institute, you know, we're
447
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involved in personal development and healing trauma and mindfulnance of meditation,
448
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and now we're involved in entrepreneurship as well, and you know,
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it's a very competitive field and with all these tools,
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there's you know, so many people are ending the marketing place,
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and there's so many offers out there, and we just came,
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you know, through the end of the year with all
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the offers going on, and it's really hard to get
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your message to stand out.
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Yes, Seth Godin wrote a book years ago called the
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Purple Cow, and You've got to be a Purple Cow.
457
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And the answer to the question is simply this. There
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is only one you with your transformational journey and story,
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and there's a whole multitude, we'll call it, an infinite
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audience who wants to hear your authentic story and transformation
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and they will resonate with that and want the same
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for themselves. And only you have that story. And then
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as you are successful doing what you do, you've got
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to capture those transformations and tell those stories. So in
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every one of my books, I'll just give you my
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secret to how I do this, and here's the way
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I imagine all the time. Number One, you are always
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performing and on stage, and your objective is to tell
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a transformational story as though it's a ted talk in
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front of one hundred or five hundred or a thousand
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of your perfect fit audience. The only person in that
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audience their name is you, and you're telling stories about them,
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not you. It's never about you, even though you are
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a vessel of transformation leading them on a hero's journey
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to the other side. And you have to realize that
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everyone will be like, well I've already heard that before. Well,
477
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guess what I just watched. There's a guy follow on YouTube.
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His name is Rick Biatto. He deconstructs music. He's about
479
00:27:19.200 --> 00:27:22.240
sixty years old and he's been a professional producer for
480
00:27:22.279 --> 00:27:25.039
many years, and he interviews some of the greatest musicians
481
00:27:25.039 --> 00:27:29.880
who've ever lived, like all the Police, for example, Pat Metheny,
482
00:27:30.200 --> 00:27:34.160
great jazz musicians. And he was showing a clip of
483
00:27:34.200 --> 00:27:36.880
a video with a guy named Theo Vaughn, who I
484
00:27:36.920 --> 00:27:39.200
had never heard of him until a while ago. He's
485
00:27:39.200 --> 00:27:42.160
a comedian and he interviewed mister Beast who is the
486
00:27:42.160 --> 00:27:46.200
most recognizable top YouTube channel guy in the world. And
487
00:27:46.240 --> 00:27:50.640
he said, just like Prince. He actually said, he said specifically,
488
00:27:50.680 --> 00:27:52.119
you got to be a purple cow. And he goes
489
00:27:52.200 --> 00:27:54.519
like Prince and mister Beasts looked at him and goes,
490
00:27:54.599 --> 00:27:59.160
who mister Beasts had never heard of Prince before? My goodness, okay.
491
00:27:59.359 --> 00:28:01.599
And the point is everyone's like, you know what, here's
492
00:28:01.640 --> 00:28:05.839
the reality. There's nothing new, and nobody's special. It's whoever
493
00:28:06.400 --> 00:28:09.920
says it with the most clarity and heart in a
494
00:28:10.039 --> 00:28:15.039
media format. Right. That was the fifth step is I
495
00:28:15.119 --> 00:28:17.279
believe in podcasts. I think it's the best way to
496
00:28:17.319 --> 00:28:19.920
reach people. And if you want the next layer of intimacy,
497
00:28:20.200 --> 00:28:23.480
that's online and basically free, it's webinars, it's doing zooms.
498
00:28:23.960 --> 00:28:26.240
But then you gotta get in front of real people
499
00:28:26.559 --> 00:28:28.839
and learn how to speak. And I'll tell people all
500
00:28:28.880 --> 00:28:31.559
the time it's like, well I don't want to these
501
00:28:31.559 --> 00:28:33.680
start complaining about how they don't want to be public
502
00:28:33.680 --> 00:28:35.160
and they don't want to be this. It's sort of like, look,
503
00:28:35.200 --> 00:28:37.519
you probably haven't even helped you much less ten people
504
00:28:37.640 --> 00:28:39.839
or one hundred people. You don't have to worry about
505
00:28:39.839 --> 00:28:42.759
getting famous. It's really hard but if you can touch
506
00:28:43.039 --> 00:28:46.640
one and then ten and then one hundred with your
507
00:28:46.680 --> 00:28:51.079
story of transformation and lead that group, that individual with
508
00:28:51.200 --> 00:28:54.519
clarity and confidence. You mentioned that earlier. The whole point
509
00:28:54.559 --> 00:28:56.599
of doing what we're doing today is to create some
510
00:28:56.599 --> 00:28:58.960
confidence and say I can tell my story and I
511
00:28:59.000 --> 00:29:02.599
don't need a giant team. Now there are no excuses
512
00:29:03.119 --> 00:29:04.759
to not get your message out to the world. It's
513
00:29:04.839 --> 00:29:09.119
easier than ever before, and most people do nothing. That's
514
00:29:09.200 --> 00:29:12.039
the reality. Will you be the one or the few
515
00:29:12.279 --> 00:29:14.079
who is the courage to tell your story and not
516
00:29:14.160 --> 00:29:16.319
make it about you because none of this is about you.
517
00:29:16.359 --> 00:29:18.680
It's about the healing transformation you share and you give.
518
00:29:18.559 --> 00:29:23.119
To others, maybe extend this out over the path of entrepreneurship.
519
00:29:23.519 --> 00:29:26.799
So it sounds like you're saying that, at least initially,
520
00:29:27.200 --> 00:29:29.400
I mean, we absolutely have to be willing to tell
521
00:29:29.400 --> 00:29:32.160
our story, to connect with our story, to figure out
522
00:29:32.160 --> 00:29:35.400
who our ideal audiences for that story, and learn really
523
00:29:35.480 --> 00:29:37.640
to communicate who we are and what our story is,
524
00:29:37.680 --> 00:29:40.640
what our own path of transformation has been as authentically
525
00:29:40.640 --> 00:29:42.599
as we possibly can, and just get so. We got
526
00:29:42.599 --> 00:29:44.200
to be a performer. We've got to be willing to
527
00:29:44.240 --> 00:29:47.319
become a performer. You know, I've always won. I've probably
528
00:29:47.359 --> 00:29:51.799
heard Tony Robbins tell his origin story sixty times at
529
00:29:51.880 --> 00:29:54.880
least was personally. I mean, he's told the thousands of times,
530
00:29:54.880 --> 00:29:57.279
but I mean and every time he can tell it
531
00:29:57.319 --> 00:30:01.640
with passion, with clarity, And I said, I need to
532
00:30:01.640 --> 00:30:04.079
get tired of that story, you know. So we have
533
00:30:04.200 --> 00:30:06.799
to somehow figure out how to do that. And then
534
00:30:06.880 --> 00:30:10.519
as you're scaling a business, you also have to somehow
535
00:30:10.799 --> 00:30:14.240
download that into a business that you're not the one
536
00:30:14.240 --> 00:30:16.400
in there creating all the marketing copy for the rest
537
00:30:16.440 --> 00:30:19.079
of your life. Right, you have to somehow go from
538
00:30:19.119 --> 00:30:22.319
being this solopreneur that can create an audience and get
539
00:30:22.359 --> 00:30:24.920
it going, and then how do you move that forward
540
00:30:25.000 --> 00:30:29.720
then without just wrapping yourself to being this content machine personally?
541
00:30:30.119 --> 00:30:33.440
Yeah, that is a great question, and you'll notice that
542
00:30:33.480 --> 00:30:35.759
Tony Robbins. So I've worked with Tony. I went to
543
00:30:35.799 --> 00:30:38.000
my first Tony event in nineteen ninety five changed my
544
00:30:38.079 --> 00:30:40.599
life and I was one of the people in the
545
00:30:40.599 --> 00:30:42.440
audience and I looked up and I said, I'm going
546
00:30:42.480 --> 00:30:45.759
to work with that guy someday. And it took twelve
547
00:30:45.839 --> 00:30:48.039
years and then I was in Tony's house, helping him
548
00:30:48.279 --> 00:30:51.799
start doing videos because he needed help with marketing, believe
549
00:30:51.799 --> 00:30:53.799
it or not. And you think, oh, he's a marketing master,
550
00:30:53.920 --> 00:30:57.359
but he hadn't mastered the online world. And so I'm
551
00:30:57.400 --> 00:30:59.680
not trying to make this about me. The whole point
552
00:30:59.759 --> 00:31:03.160
is your job as a founder is to innovate and
553
00:31:03.200 --> 00:31:07.880
create and inspire all the time. And when you get
554
00:31:07.920 --> 00:31:11.960
past the little hump of doing it once, it becomes
555
00:31:11.960 --> 00:31:16.079
infectious and inspiring. And just today I was, you know,
556
00:31:16.440 --> 00:31:18.880
three hundred yards from me, not even that two hundred
557
00:31:19.119 --> 00:31:21.079
I was on the beach with my wife and a
558
00:31:21.200 --> 00:31:24.400
turtle just popped out of the sand because it's tortuga
559
00:31:24.519 --> 00:31:27.079
season here in the Baha, and he popped out and
560
00:31:27.119 --> 00:31:29.920
started walking to you know, getting to the ocean. Of
561
00:31:29.960 --> 00:31:31.880
course he has to, you know, that's how they build
562
00:31:31.880 --> 00:31:35.319
their strength. And there's hundreds of them every day and
563
00:31:35.599 --> 00:31:37.880
I can, I will. I just didn't do it today.
564
00:31:38.160 --> 00:31:40.359
I could have made a little video about that. I
565
00:31:40.400 --> 00:31:42.160
did make a video about it with my wife, but
566
00:31:42.200 --> 00:31:44.559
I didn't make it about the turtle specifically. But it's
567
00:31:44.599 --> 00:31:48.039
like you'll see stories everywhere that are relatable, but just
568
00:31:48.480 --> 00:31:50.880
starting once. So the answer to your question is scaling
569
00:31:50.960 --> 00:31:54.599
is hard, and I could go down that pathway, but
570
00:31:54.640 --> 00:31:56.000
at the end of the day, I think the first
571
00:31:56.000 --> 00:31:57.920
thing you have to do is establish yourself as an
572
00:31:57.960 --> 00:32:03.480
authority and then have a my mechanism. My shortcut is
573
00:32:03.920 --> 00:32:06.359
I work in a studio. Just like you've got your
574
00:32:06.480 --> 00:32:09.799
nice camera, your microphone sounds good, you should work in
575
00:32:09.839 --> 00:32:13.400
your studio and make something every day and repurpose and
576
00:32:13.400 --> 00:32:15.559
reuse it. So it's going to be a piece for
577
00:32:15.640 --> 00:32:17.759
a speech, it's going to be a piece for a book,
578
00:32:18.400 --> 00:32:21.359
and you can perform it as content and have AI
579
00:32:21.480 --> 00:32:24.480
support you. But getting out of that, it all comes
580
00:32:24.519 --> 00:32:28.319
down to sales and the pathway to freedom. And I
581
00:32:28.519 --> 00:32:30.680
just went through this, so I will raise my hand
582
00:32:30.759 --> 00:32:33.759
and say I am a hypocrite. I need help with
583
00:32:33.799 --> 00:32:36.440
this all the time too. On the way here of
584
00:32:36.519 --> 00:32:39.039
the flight here, I worked with chet GPT and I
585
00:32:39.119 --> 00:32:44.519
built an upgraded compensation plan for my whole team, incentivizing
586
00:32:44.559 --> 00:32:48.680
them to think like marketers. And they're all rewarded when
587
00:32:48.680 --> 00:32:53.359
they help push the needle of sales and rewarded. So
588
00:32:53.400 --> 00:32:55.000
we think like a team. But I think at the
589
00:32:55.079 --> 00:32:57.079
end of the day, you've got to find ways to
590
00:32:57.200 --> 00:33:02.680
inspire people to support your sales efforts, share your message
591
00:33:02.680 --> 00:33:07.039
and multiply it. And we've got incentivized sales, whether that's
592
00:33:07.079 --> 00:33:09.480
with partners. And again we can spend tons of time
593
00:33:09.759 --> 00:33:11.559
in any direction you want to go. Here, I hope
594
00:33:11.559 --> 00:33:13.119
that rambling is useful.
595
00:33:13.519 --> 00:33:16.400
No, absolutely, So let's come back a little bit. So
596
00:33:16.759 --> 00:33:19.519
when we have to establish ourselves as an authority in
597
00:33:20.000 --> 00:33:22.480
some and it could be a micro niche and sometimes
598
00:33:22.480 --> 00:33:24.759
the smaller the niche the better. We've all heard, greater
599
00:33:24.799 --> 00:33:27.359
the better, yep. And then to you know, to crap
600
00:33:27.440 --> 00:33:30.359
the message that's going to stand out and to get
601
00:33:30.559 --> 00:33:34.160
marketing copy and marketing funnels and offers that are going
602
00:33:34.240 --> 00:33:37.519
to actually convert has a lot to do with storytelling
603
00:33:37.960 --> 00:33:41.319
and messaging and of course most of us have probably
604
00:33:41.359 --> 00:33:43.559
heard of but getting really clear about who your ideal
605
00:33:43.599 --> 00:33:46.400
customer is, your avatar so you can communicate their message
606
00:33:46.440 --> 00:33:48.480
with clarity. But I wonder if you could talk a
607
00:33:48.559 --> 00:33:53.039
little bit about the storytelling aspect. What kind of marketing
608
00:33:53.079 --> 00:33:57.240
messages today are converting. And you know, you talked about
609
00:33:57.319 --> 00:33:59.799
a way to build authority and build audience and so
610
00:33:59.839 --> 00:34:02.480
for through the podcast world, which is long form. But
611
00:34:02.519 --> 00:34:05.200
then when you think of marketing messages. You think of email,
612
00:34:05.200 --> 00:34:07.720
and you think of Facebook or other types of advertising.
613
00:34:07.759 --> 00:34:10.719
Then you google TikTok whatever it is, and it's really
614
00:34:10.760 --> 00:34:13.360
short attention span stuff. It's images trying to get somebody
615
00:34:13.440 --> 00:34:15.880
to click, try to get somebody to come through. So
616
00:34:16.000 --> 00:34:18.800
how do we engage the customer and get them to
617
00:34:18.840 --> 00:34:21.480
scroll beyond the first couple of lines and then have
618
00:34:21.559 --> 00:34:23.760
it be someone I mean not just that they get that,
619
00:34:23.920 --> 00:34:25.800
oh that was fun reading it, but no, that they
620
00:34:25.840 --> 00:34:28.199
actually push on the button and respond to the call
621
00:34:28.199 --> 00:34:29.679
of the action and convert in some way.
622
00:34:30.119 --> 00:34:32.800
Yes. Yes, So I'm going to tell you a little
623
00:34:32.840 --> 00:34:36.239
story and this is the first answer, and then I'm
624
00:34:36.280 --> 00:34:38.920
going to give you a how to do it without
625
00:34:38.960 --> 00:34:41.440
having to have a big, expensive team. All right, So
626
00:34:41.559 --> 00:34:44.239
I always like to start with that, once upon a
627
00:34:44.320 --> 00:34:47.920
time there was someone just like you, his name was
628
00:34:47.960 --> 00:34:51.559
Fleet Mall, who had the same or you listening or
629
00:34:51.599 --> 00:34:54.559
watching to us right now, who had the exact same
630
00:34:54.679 --> 00:34:58.320
challenges you're having, which is you've got to find a
631
00:34:58.360 --> 00:35:03.119
way to authentic share your true purpose in your mission
632
00:35:03.119 --> 00:35:06.400
in life and be inspired every day, and you need
633
00:35:06.440 --> 00:35:10.559
to make money. You want to be loved and liked
634
00:35:10.639 --> 00:35:14.400
and adored and respected, and you've got to make your
635
00:35:14.400 --> 00:35:17.280
health first. Now at the end of the day, I
636
00:35:17.440 --> 00:35:20.079
call it the Holy Trinity, which is get paid, get laid,
637
00:35:20.079 --> 00:35:23.320
live forever, and the combination the Holy Trinity is a
638
00:35:23.360 --> 00:35:28.639
better life. Every single product is somehow leading you to
639
00:35:29.079 --> 00:35:34.760
money and opportunity, or being more loved, being adored. It's
640
00:35:35.280 --> 00:35:40.440
being bigger and better and standing out and improving your
641
00:35:40.480 --> 00:35:43.880
health or longevity. I don't care. If it's a car,
642
00:35:44.079 --> 00:35:48.920
you bought it for status and learning how that structure.
643
00:35:48.960 --> 00:35:51.639
It's called the Hero's Journey A Hero with a Thousand
644
00:35:51.639 --> 00:35:55.880
Faces by Joseph Campbell. That's the short answer. And there's
645
00:35:55.920 --> 00:35:58.440
a tool that I use, which is again I tell
646
00:35:58.480 --> 00:36:00.960
people all the time, it is really easy to reach
647
00:36:01.039 --> 00:36:04.679
out and get on one podcast or be able to
648
00:36:04.719 --> 00:36:08.239
share a nugget in ten minutes something you learned, and
649
00:36:08.280 --> 00:36:12.440
it better be a transformation, better be something valuable. Opportunity
650
00:36:12.440 --> 00:36:15.519
and money, being more attractive, or health and longevity. It's
651
00:36:15.519 --> 00:36:17.840
one of the three, and you're in the business of
652
00:36:17.880 --> 00:36:20.599
all of them. And tell it in ten minutes and
653
00:36:20.639 --> 00:36:23.519
make sure it's recorded, or perform it to your cat.
654
00:36:23.639 --> 00:36:26.840
I don't care. And what you can do is there's
655
00:36:26.880 --> 00:36:29.239
a tool. So first of all, any questions, and I
656
00:36:29.280 --> 00:36:31.000
hope I'm answering your question because I'm going to show
657
00:36:31.000 --> 00:36:33.280
you a tool that basically does this for you.
658
00:36:33.440 --> 00:36:38.280
Well, you know, I'm really the Holy Trinity idea. Right, So, money, opportunity, authority, celebrity, health,
659
00:36:38.280 --> 00:36:41.360
and longevity you encapsulate is paid lay to live forever.
660
00:36:41.920 --> 00:36:45.159
So you know, I get that people care about a
661
00:36:45.239 --> 00:36:49.079
redemption story of some kind, right and you know this
662
00:36:49.119 --> 00:36:52.239
person was really suffering. They transformed their life, you know,
663
00:36:52.440 --> 00:36:55.400
they figured out how to cure themselves with cancer whatever
664
00:36:55.440 --> 00:36:57.480
it might be. You know, some kind of I mean
665
00:36:57.519 --> 00:37:00.760
obviously that's health and well that's longevity related. But you
666
00:37:00.800 --> 00:37:03.000
know the idea of a redemption story, But what about
667
00:37:03.079 --> 00:37:07.039
success stories? You know, the idea of actually, you know,
668
00:37:07.639 --> 00:37:12.920
having people care about your pathway and transformation into success
669
00:37:12.960 --> 00:37:15.440
of some kind, whether it's great or well healthful well being.
670
00:37:15.480 --> 00:37:17.320
You know, is there a difference there?
671
00:37:17.599 --> 00:37:21.159
Yeah, So here's the framework that I use. I'm going
672
00:37:21.199 --> 00:37:22.880
to show you an examples that. Okay, I'll show you
673
00:37:22.880 --> 00:37:25.239
a real life example of how we capture this, and
674
00:37:25.280 --> 00:37:28.679
I've got I was trying to decide which of ten
675
00:37:28.719 --> 00:37:31.360
of them to use but I'm going to use a
676
00:37:31.480 --> 00:37:35.440
story with a doctor friend of mine. Let me see. Okay,
677
00:37:35.440 --> 00:37:37.400
I'm gonna ask you, do you want a money one?
678
00:37:37.599 --> 00:37:40.440
Do you want a lifestyle one?
679
00:37:40.920 --> 00:37:43.639
I think to me though, the most challenging from my
680
00:37:43.760 --> 00:37:46.599
mindset around selling is probably the money and the lifestyle,
681
00:37:46.760 --> 00:37:48.599
or you know, some combination thereof.
682
00:37:48.800 --> 00:37:51.840
Okay, I'm going to show one of my favorite stories.
683
00:37:52.360 --> 00:37:55.440
This is a client of ours, Jim and Jamie Shields,
684
00:37:55.920 --> 00:37:58.920
and I'm going to walk you through their deck. Now
685
00:37:59.039 --> 00:38:02.000
I tell stories with pictures, and this is Jim and
686
00:38:02.079 --> 00:38:06.920
Jamie and you'll see here Jim and Jamie feels passive income, active, freedom, leverage,
687
00:38:06.960 --> 00:38:09.159
build the rent, real estate, to buy back your time
688
00:38:09.159 --> 00:38:13.559
and create a legendary family life. Now the framework is
689
00:38:13.599 --> 00:38:17.079
the hero's journey. So we start out with adventure and
690
00:38:17.119 --> 00:38:19.000
this guy is going to be presenting in front of
691
00:38:19.639 --> 00:38:24.840
usually higher income they call them Henry's high earners. Not
692
00:38:25.119 --> 00:38:27.960
rich yet is the business type? Okay, So there they are.
693
00:38:28.039 --> 00:38:30.719
There's Jim and Jamie with their kids. They're all about
694
00:38:30.760 --> 00:38:34.599
service and contribution. They have a home in Costa Rica.
695
00:38:34.599 --> 00:38:36.679
Here in the middle you can see they're working with
696
00:38:36.880 --> 00:38:40.559
kids on the street. They build homes. They adopted a
697
00:38:40.599 --> 00:38:43.119
baby girl who had some brain issues. You can see
698
00:38:43.159 --> 00:38:46.360
she's wearing a little helmet here as they're sworn in adopting.
699
00:38:46.960 --> 00:38:50.119
And they wrote a book earlier called the Family Board Meeting.
700
00:38:50.159 --> 00:38:53.000
You have eighteen summers to create lasting connections with your children.
701
00:38:53.440 --> 00:38:56.800
So creating a legendary family life is his number one focus.
702
00:38:57.239 --> 00:38:59.840
And you can live here someday today when you have
703
00:39:00.119 --> 00:39:03.760
income producing real estate. So he's got a great stories.
704
00:39:03.880 --> 00:39:07.920
The grandson of an immigrant, poor Irish and there's his father.
705
00:39:08.000 --> 00:39:10.039
He gave his dad a kidney, so at this point
706
00:39:10.400 --> 00:39:13.960
our heart strings are touched. And his dad always had
707
00:39:13.960 --> 00:39:15.880
a dream that one day someday they'd all go on
708
00:39:15.920 --> 00:39:18.519
this big family vacation together and they'd live, you know,
709
00:39:18.679 --> 00:39:22.199
do things together. And it never happened. Well, here's where
710
00:39:22.360 --> 00:39:25.519
we show. He's making over forty thousand dollars a month
711
00:39:25.599 --> 00:39:30.000
in passive income from income producing real estate. And this
712
00:39:30.079 --> 00:39:32.280
is his business. Okay. Now, if we would have started
713
00:39:32.320 --> 00:39:35.039
out and he would have talked about buying a single
714
00:39:35.079 --> 00:39:37.920
family or duplex or a quad, you'd be like, who cares,
715
00:39:38.360 --> 00:39:41.960
there's a zillion you. But we started with Look, I've
716
00:39:41.960 --> 00:39:46.000
got a really effective way to buy a home that
717
00:39:46.119 --> 00:39:50.440
starts making you money right away, and then you learn,
718
00:39:50.840 --> 00:39:54.599
as you know, we'd establish credibility, which is the next
719
00:39:54.639 --> 00:39:57.760
part after we open up your heart. There's five steps
720
00:39:57.800 --> 00:40:00.559
to get in there. He's got the passive income principles,
721
00:40:00.960 --> 00:40:04.280
invest in these properties, roll the equity refinance, and we
722
00:40:04.440 --> 00:40:07.760
just teach how to get there. So then we share
723
00:40:07.800 --> 00:40:11.320
all the principles. But we started out with the story
724
00:40:11.320 --> 00:40:14.679
of transformation, and then we teach. And by the way,
725
00:40:15.119 --> 00:40:20.000
this is the book, it's the ten steps the principles.
726
00:40:20.400 --> 00:40:25.760
So what I've found is every single person who's ever
727
00:40:25.840 --> 00:40:29.280
lived who has a success story or transformation, and sometimes
728
00:40:29.280 --> 00:40:32.039
they haven't even figured out what it is. They got
729
00:40:32.039 --> 00:40:34.880
there with the journey. And every one of these is
730
00:40:34.920 --> 00:40:37.599
a step. Everyone's a little video, everyone's a chapter in
731
00:40:37.639 --> 00:40:40.519
a book, everyone's a little it can be a podcast.
732
00:40:40.960 --> 00:40:45.079
You're just performing a story, just like Tony does. And
733
00:40:45.159 --> 00:40:48.079
ultimately you know it's also bringing the family together too.
734
00:40:48.159 --> 00:40:50.559
But you know what I do for a real job
735
00:40:50.599 --> 00:40:54.000
in the background, that's all I do is build stories.
736
00:40:54.280 --> 00:40:58.960
You know, we create businesses by telling stories. And after
737
00:40:58.960 --> 00:41:00.480
doing it for myself for all lot long time, I
738
00:41:00.519 --> 00:41:04.320
realized I love building and creating businesses. I hate running them,
739
00:41:04.519 --> 00:41:05.360
don't like it at all.
740
00:41:05.760 --> 00:41:08.960
So I mean that was an incredibly powerful walkthrough. I mean,
741
00:41:09.039 --> 00:41:10.960
just in real time, because this is the sense of
742
00:41:11.000 --> 00:41:13.880
exactly what you're talking about. And so I like to
743
00:41:13.920 --> 00:41:15.719
talk a little bit about I'm trying to measure the
744
00:41:15.760 --> 00:41:17.719
amount of time we have here today to share with you,
745
00:41:17.760 --> 00:41:19.719
and I want to hit a number of different areas.
746
00:41:19.719 --> 00:41:22.239
So you touched on you know, when we have to
747
00:41:22.280 --> 00:41:24.559
start building a team right as we're moving beyond the
748
00:41:24.599 --> 00:41:27.800
solopreneur or even you know, maybe we have a team,
749
00:41:27.840 --> 00:41:30.639
but we're still the CEO and the chief of marketing
750
00:41:30.679 --> 00:41:33.679
and so forth, and head of sales, and so we're
751
00:41:33.679 --> 00:41:35.760
starting to go beyond that a little bit, and we
752
00:41:35.840 --> 00:41:38.280
need to start expanding our marketing team. And you talked
753
00:41:38.320 --> 00:41:42.559
about compensation structures and folks getting everybody motivated and aligned,
754
00:41:42.880 --> 00:41:45.679
But what about just those first steps, you know, I mean,
755
00:41:45.719 --> 00:41:49.559
it seems like unavoidable. If we're going to be a founder, CEO, entrepreneur,
756
00:41:49.920 --> 00:41:52.920
we have to learn enough marketing and to be in
757
00:41:52.920 --> 00:41:55.239
the spirit of marketing and have our company infused with
758
00:41:55.360 --> 00:41:58.079
good marketing. But I don't know that we need to
759
00:41:58.119 --> 00:42:01.159
become somebody who could go hire us out as head
760
00:42:01.159 --> 00:42:03.119
of marketing. But at some point we're going to have
761
00:42:03.159 --> 00:42:06.119
to bring some of those folks into our team. We're
762
00:42:06.159 --> 00:42:07.840
going to either have to train them up or we're
763
00:42:07.880 --> 00:42:10.480
going to have to make the step of hiring somebody
764
00:42:10.480 --> 00:42:12.639
with some skills. So what does that pathway look like
765
00:42:12.800 --> 00:42:15.639
for the entrepreneur who's maybe you know, let's say he's
766
00:42:15.639 --> 00:42:18.239
maybe he's gotten across seven figures on his own and
767
00:42:18.239 --> 00:42:20.400
with a small team, and now he's going to try
768
00:42:20.400 --> 00:42:22.679
to grow the thing, And it can be pretty scary
769
00:42:23.199 --> 00:42:24.119
making those bists.
770
00:42:24.480 --> 00:42:26.639
First of all, you need an executive assistant or an
771
00:42:26.639 --> 00:42:29.159
assistant to do what I call your monkey business, your
772
00:42:29.199 --> 00:42:33.639
daily monkey business. Keep track of emails, scheduling appointments, you know,
773
00:42:33.760 --> 00:42:36.840
follow up, follow through all that. And you know, I
774
00:42:36.920 --> 00:42:40.360
have a specific target that I look for, which is
775
00:42:40.960 --> 00:42:46.119
stay at home mom with kids who are over toddler age. Okay,
776
00:42:46.400 --> 00:42:49.039
so they want freedom and family is important to them,
777
00:42:49.039 --> 00:42:54.320
and flexibility, and you can also reward them by any
778
00:42:54.400 --> 00:42:58.440
time they're setting appointments that lead to sales. The second
779
00:42:58.519 --> 00:43:02.920
person you need as a commission only salesperson, and they's
780
00:43:02.960 --> 00:43:09.119
someone who they're enthusiastic personal growth seekers. They're always interested
781
00:43:09.159 --> 00:43:12.920
in their own growth and motivated by your message. So
782
00:43:13.079 --> 00:43:16.440
I happen to find someone who did that. And then
783
00:43:16.639 --> 00:43:20.800
from there the expansion is you need an operator. Now
784
00:43:20.800 --> 00:43:23.039
i have my chief of staff. Her name is Abby,
785
00:43:23.239 --> 00:43:26.599
and she's like the wheels that keep all everything together
786
00:43:26.800 --> 00:43:29.800
all the time. And then from there, now I've got
787
00:43:30.119 --> 00:43:33.320
a copywriter. Even though there's GPT, someone's got to be
788
00:43:33.360 --> 00:43:36.079
doing this. I've got someone doing my social media. But
789
00:43:36.119 --> 00:43:40.920
I just incrementally. You can start part time, but incentivize
790
00:43:40.960 --> 00:43:44.119
them based upon performance. And I told you on the
791
00:43:44.159 --> 00:43:47.400
way here, I created with GPT's help because I'm a
792
00:43:47.480 --> 00:43:51.119
terrible operator. I hate it, but it's necessary. And I
793
00:43:51.199 --> 00:43:55.159
created an upgraded compensation plan, which I really I mean,
794
00:43:55.599 --> 00:43:58.159
I've run plenty of businesses, but if I had to
795
00:43:58.199 --> 00:44:00.760
sit down with someone and consult with that, I'd be like,
796
00:44:00.800 --> 00:44:02.840
I don't know what to do. And when I run
797
00:44:02.880 --> 00:44:07.000
into challenges. Now I ask chat GPT and Perplexity is
798
00:44:07.039 --> 00:44:11.639
another great AI tool, So I think in short, the
799
00:44:11.920 --> 00:44:15.760
other biggest best thing I can recommend is you have
800
00:44:15.880 --> 00:44:19.519
to join business masterminds. You have to be coachable all
801
00:44:19.519 --> 00:44:23.480
the time. I've been with Dan Sullivan for thirteen years now.
802
00:44:23.679 --> 00:44:26.599
I do a podcast with him. It forces intimacy. I
803
00:44:26.679 --> 00:44:29.559
do a podcast with Kay Hendrix, who wrote The Big Leap.
804
00:44:29.920 --> 00:44:35.400
You know, be around older, wiser people and hire people
805
00:44:35.400 --> 00:44:37.960
who are team minded, who want to be part of
806
00:44:37.960 --> 00:44:38.519
a family.
807
00:44:38.920 --> 00:44:41.360
I think that's really you know, getting to where you
808
00:44:41.400 --> 00:44:43.519
start and you are laying in the steps right there.
809
00:44:43.880 --> 00:44:46.199
So I think that's really important. And you know, you've
810
00:44:46.199 --> 00:44:48.199
covered a lot of the tools we can be using.
811
00:44:48.679 --> 00:44:51.159
You've shared just a lot of principles in here of
812
00:44:51.239 --> 00:44:53.159
power to be a creator. And it still seems like,
813
00:44:53.679 --> 00:44:55.920
you know, we have to be that creator at the
814
00:44:55.960 --> 00:44:58.000
center of the machine. You know, we've got it, like
815
00:44:58.079 --> 00:45:00.760
you said, you know, they have a studio, the tools,
816
00:45:01.159 --> 00:45:04.280
and you know, maybe every morning when your brain is
817
00:45:04.320 --> 00:45:06.800
on fire and at its best, you know, spend an
818
00:45:06.840 --> 00:45:09.679
hour or two creating content, create, and then it sounds
819
00:45:09.719 --> 00:45:12.960
like you're building a team to help deliver that.
820
00:45:12.960 --> 00:45:15.119
That's right, they are all the multipliers.
821
00:45:15.679 --> 00:45:18.280
Is there a point at some point when you can
822
00:45:18.320 --> 00:45:20.880
bring more creators into a company.
823
00:45:21.280 --> 00:45:21.599
Yes.
824
00:45:22.119 --> 00:45:22.320
So.
825
00:45:22.480 --> 00:45:26.000
My creative director's names Elliott. He lives in Malaga, Spain.
826
00:45:26.280 --> 00:45:30.719
He's sixty two years old and he's I've had six
827
00:45:30.800 --> 00:45:33.880
creative directors over the past forty some years, and he's
828
00:45:34.480 --> 00:45:39.239
brilliant and he can interpret my vision and make it
829
00:45:39.280 --> 00:45:43.360
real in a way that AI can't. And also getting
830
00:45:43.400 --> 00:45:47.159
together and joining masterminds. I can't recommend it enough because
831
00:45:47.199 --> 00:45:49.880
I have mastermind partners. I'm in a ton of WhatsApp groups.
832
00:45:49.880 --> 00:45:53.559
Anytime I'm stumped, I post an ask. I'm like, I'm
833
00:45:53.639 --> 00:45:57.719
looking for who. Dan Sullivan had that book Who Not How,
834
00:45:57.840 --> 00:46:01.320
which is a masterpiece. Every problem you've ever had can
835
00:46:01.360 --> 00:46:04.280
be solved by it. Who And in the meantime, you
836
00:46:04.280 --> 00:46:06.360
can talk to AI right now for free.
837
00:46:06.599 --> 00:46:08.719
So you know, I love the example you use of
838
00:46:08.840 --> 00:46:11.440
that young couple, you know, and you told their story
839
00:46:11.440 --> 00:46:14.599
of transformation and they're looking you know, they're dedicating to
840
00:46:14.639 --> 00:46:18.519
helping other people. They adopted a child with some cerebral
841
00:46:18.639 --> 00:46:20.920
brain issues. And you know, there are obviously people who
842
00:46:20.960 --> 00:46:23.840
want to serve. They're focused on family, that's their goal.
843
00:46:24.159 --> 00:46:25.840
And then so how do we have the freedom to
844
00:46:25.880 --> 00:46:28.639
do that? Right? And I think most entrepreneurs, most of
845
00:46:28.639 --> 00:46:30.719
the people in our audience, if you're what are you
846
00:46:30.760 --> 00:46:32.679
really looking for? I think a lot of us are
847
00:46:32.679 --> 00:46:36.880
looking for freedom for something right. Freedom to enjoy our life,
848
00:46:36.920 --> 00:46:40.159
freedom to have more time dedicated to family, freedom to
849
00:46:40.360 --> 00:46:44.119
lead a healthier lifestyle, freedom to not be trapped in
850
00:46:44.480 --> 00:46:48.440
a livelihood where I'm just slogging away trading hours for dollars.
851
00:46:48.679 --> 00:46:50.800
You know, I think that's what entrepreneurs are looking for.
852
00:46:51.159 --> 00:46:53.880
And so what I hear your messaging is, you know,
853
00:46:54.239 --> 00:46:57.480
we have so many tools available to us today to
854
00:46:57.519 --> 00:47:01.480
create that freedom, and it really accelerated and leverage way
855
00:47:01.599 --> 00:47:04.159
if we focus on the end goal. Because it's just
856
00:47:04.199 --> 00:47:07.760
as easy to get yourself trapped in the complexity, you know,
857
00:47:08.000 --> 00:47:11.360
and yoke yourself to something that's just you know, going
858
00:47:11.400 --> 00:47:13.079
to wear your ouse. So how do you keep your
859
00:47:13.360 --> 00:47:17.000
yourself focused on that north star of I'm in business
860
00:47:17.039 --> 00:47:20.599
to create freedom for myself, financial security and wealth ton
861
00:47:20.599 --> 00:47:23.599
abundance for my family, And how do I you know,
862
00:47:23.679 --> 00:47:26.360
because it seems so daunting. The reason most people don't
863
00:47:26.400 --> 00:47:29.440
become entreneurs is it just seems totally scary and adopting
864
00:47:29.519 --> 00:47:32.519
and insecure and uncertainty, right, so it takes kind of
865
00:47:32.559 --> 00:47:34.639
crazy people like us to do it in the first place.
866
00:47:35.159 --> 00:47:38.280
But then how do you stay focused on the original goal,
867
00:47:38.320 --> 00:47:39.119
which was freedom?
868
00:47:39.519 --> 00:47:42.639
Yes, freedom from and freedom too. How well are you, brother?
869
00:47:43.000 --> 00:47:46.719
So here's what I do every single day. I'm hyper
870
00:47:46.800 --> 00:47:49.239
disciplined despite the fact that I grew up I had
871
00:47:49.440 --> 00:47:55.079
crippling ADHD. I still do. And my greatest fear was
872
00:47:55.079 --> 00:47:58.199
of being poor and going backwards. And my dad grew
873
00:47:58.239 --> 00:48:01.000
up very poor on a farm and eye my mom,
874
00:48:01.400 --> 00:48:05.960
who just passed a week ago, grew up in absolute chaos.
875
00:48:06.119 --> 00:48:12.039
My grandfather was an alcoholic and my grandmother was bipolar
876
00:48:12.119 --> 00:48:16.000
and schizophrenic. Like I didn't come from anything, and I
877
00:48:16.079 --> 00:48:19.480
watched my dad work his butt off for us four
878
00:48:19.559 --> 00:48:22.880
kids and so, but he was so disciplined. He got
879
00:48:22.960 --> 00:48:25.400
up every day at the same time, and he was
880
00:48:25.480 --> 00:48:28.519
motivated to serve. He's a barber. He touched people for
881
00:48:28.559 --> 00:48:32.280
a living. So I think I really believe that the
882
00:48:32.320 --> 00:48:37.679
greatest motivator is that of service, and service delivers freedom.
883
00:48:38.119 --> 00:48:40.599
And so I wake up every day and it's like,
884
00:48:40.880 --> 00:48:44.199
what is a shortcut I can create and share with
885
00:48:44.360 --> 00:48:49.159
someone that will deliver freedom too, and freedom from that
886
00:48:49.280 --> 00:48:51.920
is what drives me to write. Is like writing a
887
00:48:51.960 --> 00:48:55.400
book seem like an impossible task, and oh, he needs
888
00:48:55.440 --> 00:48:57.719
one client, and you got to learn how to close.
889
00:48:57.880 --> 00:49:00.400
You got to learn how to close deals and a
890
00:49:00.519 --> 00:49:05.079
copywriting in salesmanship like that is an unavoidable skill set
891
00:49:05.440 --> 00:49:08.719
that you can who out. But you know your best
892
00:49:08.719 --> 00:49:10.840
salesperson is going to be you. And believe it or not,
893
00:49:11.320 --> 00:49:14.599
the moment you cried to get your mother's milk or
894
00:49:14.800 --> 00:49:18.880
some bottle, you became a salesperson. We're born to be.
895
00:49:19.360 --> 00:49:21.519
We wouldn't none of us would be here if we
896
00:49:21.519 --> 00:49:24.599
weren't good at selling. It's just getting past the illusion
897
00:49:24.639 --> 00:49:26.599
that I can't do that and I'm not like that.
898
00:49:27.039 --> 00:49:29.360
And that is an identity, that is your ego getting
899
00:49:29.360 --> 00:49:32.840
in the way of your salvation. So I think that's
900
00:49:32.880 --> 00:49:35.760
the mindset. And remember we started out with mindsets at
901
00:49:35.800 --> 00:49:38.280
the very beginning of this and the only way to
902
00:49:38.360 --> 00:49:41.039
maintain that mindset is to be in masterminds with other
903
00:49:41.679 --> 00:49:45.320
founders and people just like us. To be to get
904
00:49:45.360 --> 00:49:47.639
in a coaching program, I don't care what it is,
905
00:49:47.679 --> 00:49:49.920
get a business coach who can hold you to a
906
00:49:50.000 --> 00:49:54.840
higher standard. And what I find I do is I create,
907
00:49:54.960 --> 00:49:57.599
Like that little exercise I did with you. I sat
908
00:49:57.639 --> 00:50:00.320
on a plane a week ago with a six year
909
00:50:00.360 --> 00:50:02.840
old girl who had lost her father three years before,
910
00:50:03.239 --> 00:50:05.800
and she was watching me play with Ai, and she
911
00:50:05.880 --> 00:50:08.199
said do you do AI? And I said, yeah, how
912
00:50:08.199 --> 00:50:10.320
about you? You know, and her mom was sitting right there,
913
00:50:10.360 --> 00:50:12.519
and we ended up creating a song and an animation
914
00:50:12.840 --> 00:50:15.599
and a video and turned out she lived in San
915
00:50:15.679 --> 00:50:20.079
Diego with me. But I walked away going wow, you know,
916
00:50:20.320 --> 00:50:23.360
just imagine, you know, a sixteen year old girl, What
917
00:50:23.480 --> 00:50:27.400
a beautiful thing. So again I just lived inside her brain.
918
00:50:27.559 --> 00:50:32.239
I think compassion and empathy are the secrets to keeping
919
00:50:32.280 --> 00:50:32.840
your drive.
920
00:50:33.639 --> 00:50:35.599
I got one last question for you. We're about out
921
00:50:35.599 --> 00:50:38.159
of time here. In some ways you're talking about embedding ourselves,
922
00:50:38.159 --> 00:50:40.840
but doing it from a place of authenticity, like discovering
923
00:50:40.880 --> 00:50:44.440
our own real hero's journey and then finding a way
924
00:50:44.440 --> 00:50:46.920
to really communicate that to the world in a really
925
00:50:47.000 --> 00:50:50.079
authentic way. And our journey is always changing, and the
926
00:50:50.119 --> 00:50:53.599
marketplace is always changing, and our business challenges are always changing.
927
00:50:53.719 --> 00:50:56.199
And you know what was working, you know, last year,
928
00:50:56.360 --> 00:50:59.719
last month, maybe not working anymore. That funnel was doing
929
00:50:59.760 --> 00:51:03.400
great and suddenly it dies, right, So it's just quality
930
00:51:03.440 --> 00:51:06.880
of having to needing to be willing to reinvent ourselves continually.
931
00:51:06.920 --> 00:51:09.280
I always think of Madonna, who I think every five
932
00:51:09.360 --> 00:51:11.760
years reinvented herself and would be back on a charge,
933
00:51:11.840 --> 00:51:14.519
everybody said, or she's gone, she'd be back on a charge, right,
934
00:51:14.760 --> 00:51:17.239
Just amazing at reinventing herself. And I wonder if you
935
00:51:17.280 --> 00:51:20.400
could talk about that spirit of continually being willing to
936
00:51:20.440 --> 00:51:24.079
reinvent yourself, to reinvent your company, to reinvent your marketing,
937
00:51:24.400 --> 00:51:26.719
and just start fresh and go for it. And given
938
00:51:26.719 --> 00:51:28.840
the creative tools that we have today, it seems easier,
939
00:51:28.880 --> 00:51:31.239
but it still takes a certain spirit, a certain mindset
940
00:51:31.360 --> 00:51:31.840
to do that.
941
00:51:32.280 --> 00:51:36.320
It does. So after I'll give you a short personal
942
00:51:36.440 --> 00:51:38.440
story and I'll answer your question. But the story, i'll
943
00:51:38.480 --> 00:51:41.679
answer the question, which is after I sold my fifth company.
944
00:51:41.760 --> 00:51:44.719
And the real reason I sold all my companies is
945
00:51:44.760 --> 00:51:48.360
because I outgrew them, and I also they outgrew me,
946
00:51:49.079 --> 00:51:52.840
and I felt trapped so and I was fortunate enough
947
00:51:52.840 --> 00:51:54.760
that I had created enough value that I could sell them,
948
00:51:54.880 --> 00:51:57.599
which is a miracle in itself. But I was in
949
00:51:57.639 --> 00:52:01.800
a dark place, like serious anxiety. On paper, my life
950
00:52:02.199 --> 00:52:05.320
looked great from the outside. Inside I was in turmoil.
951
00:52:05.360 --> 00:52:08.679
I couldn't sleep, I was having anxiety attacks, depressed for
952
00:52:08.760 --> 00:52:11.679
the first time in my life, like genuinely, I was
953
00:52:11.719 --> 00:52:13.400
looking for a truck to run into me. It was
954
00:52:13.400 --> 00:52:17.159
that kind of like Hugh and something just eched. And
955
00:52:17.800 --> 00:52:20.760
I asked Dan Sullivan for his advice, and he said,
956
00:52:20.920 --> 00:52:25.119
do something. Sit down and talk to five or eight
957
00:52:25.360 --> 00:52:28.639
entrepreneurs and do something called the doss with them, which
958
00:52:28.840 --> 00:52:33.599
is a tool he created and it's dangerous opportunities and strengths.
959
00:52:33.880 --> 00:52:37.039
He said, do a doss with them. Ask him these questions,
960
00:52:37.039 --> 00:52:40.119
and he said, what you will do next will emerge
961
00:52:40.679 --> 00:52:44.159
just from having those conversations. So it comes from a
962
00:52:44.159 --> 00:52:48.079
place of service. Inside of that, I created my next business,
963
00:52:48.079 --> 00:52:51.119
which I'm doing now. We call it the Superpower Accelerator.
964
00:52:51.159 --> 00:52:54.000
All I do is reinvent founders. And I wrote a
965
00:52:54.000 --> 00:52:56.800
book called Your Next Act, which was my own journey
966
00:52:57.239 --> 00:52:59.719
step by step where I came up with the six ams.
967
00:53:00.159 --> 00:53:03.840
So I think the power to reinvent comes from a
968
00:53:04.039 --> 00:53:08.280
deep Sometimes it's a pain, sometimes it's a passion. Sometimes
969
00:53:08.320 --> 00:53:11.679
it's absolute fear and some your traumas, but it's a
970
00:53:11.760 --> 00:53:16.280
healing exercise that the universe. You don't get to decide that.
971
00:53:16.360 --> 00:53:19.519
The universe decides it for you, and you get to
972
00:53:19.559 --> 00:53:22.400
conspire with the universe or it's going to conspire against
973
00:53:22.440 --> 00:53:25.840
you and I invent my next product. One of my
974
00:53:25.880 --> 00:53:28.519
first clients was someone who heard me tell my story
975
00:53:28.559 --> 00:53:30.719
that I just told you, and they're like, I'm exactly there.
976
00:53:30.840 --> 00:53:33.920
I can't talk to anyone. This guy said, I'm worth
977
00:53:33.960 --> 00:53:38.480
fifty million dollars and I'm suicidal. What's wrong with me?
978
00:53:38.880 --> 00:53:42.039
I was like, oh, you just cried? You just he said,
979
00:53:42.079 --> 00:53:45.199
can you hug me? I was like, turned into an
980
00:53:45.199 --> 00:53:47.079
opportunity and turned into a business.
981
00:53:47.519 --> 00:53:50.679
Wow. Well, this has been absolutely illuminating. One of my
982
00:53:50.880 --> 00:53:55.159
most interesting and creative, spontaneous interviews I've ever done for one.
983
00:53:55.440 --> 00:53:57.760
So it's so exciting. I'm looking forward and we're gonna
984
00:53:57.760 --> 00:53:59.559
have to have you on all our summits. So this
985
00:53:59.599 --> 00:54:03.280
has been really illuminating, exciting, and there's so much juice
986
00:54:03.320 --> 00:54:05.639
in here for everyone in our audience. So I really
987
00:54:05.719 --> 00:54:07.679
encourage people to check out your work. Where can they
988
00:54:07.679 --> 00:54:10.360
find out more about, oh, your work, what you're currently doing,
989
00:54:10.400 --> 00:54:11.039
and so forth.
990
00:54:11.519 --> 00:54:14.199
Sure, well, I have some tools that will help them
991
00:54:14.280 --> 00:54:18.480
now in their path. Because every time I have a problem,
992
00:54:18.480 --> 00:54:20.280
I try to solve it for me, and then someone
993
00:54:20.320 --> 00:54:22.239
else says, hey, I got that problem too, and I
994
00:54:22.280 --> 00:54:24.320
turn it into a book. You know, It's like tell
995
00:54:24.360 --> 00:54:27.800
a transformational journey. So I have a couple gifts and
996
00:54:27.920 --> 00:54:30.679
I made links for you. Oh here, I'll start with
997
00:54:30.679 --> 00:54:33.039
the first one. This is my book, The AI Accelerator.
998
00:54:33.079 --> 00:54:35.719
So if you'll love the idea of working with AI,
999
00:54:35.760 --> 00:54:38.760
even if you're a ranked beginner, just go to my name,
1000
00:54:38.800 --> 00:54:42.559
it's Mike Kaniggs dot com slash ai Fleet and you'll
1001
00:54:42.599 --> 00:54:46.440
get this book for free, and then videos demonstrating step
1002
00:54:46.440 --> 00:54:47.960
by step how to use it and some of my
1003
00:54:48.000 --> 00:54:52.199
best speeches. And then this is my book Your Next Act,
1004
00:54:52.599 --> 00:54:56.199
which is at Mike Kaniggs dot com slash y n
1005
00:54:56.440 --> 00:54:59.360
A fleet which is your Next Act Fleet, and they're
1006
00:54:59.599 --> 00:55:01.800
on the unload page. There's a place where you can
1007
00:55:01.840 --> 00:55:04.480
get my other two books. Well, I've got a whole bunch,
1008
00:55:04.519 --> 00:55:07.239
but the relevant ones. One's called referral Party, which we
1009
00:55:07.239 --> 00:55:09.239
didn't even talk about. But if you want to grow
1010
00:55:09.280 --> 00:55:12.320
your business with no marketing, it's doing what are called
1011
00:55:12.360 --> 00:55:15.679
referral parties where you just meet with someone, you ask
1012
00:55:15.719 --> 00:55:19.320
them what they're offering with the opportunity maybe I can
1013
00:55:19.320 --> 00:55:22.559
connect you with someone who will be a perfect client,
1014
00:55:23.159 --> 00:55:25.880
and they invariably say, well what are you doing? Can
1015
00:55:25.920 --> 00:55:30.000
I help you too? And it becomes a referral party exchange.
1016
00:55:30.519 --> 00:55:32.960
And the last one's called Punch the Elephant. It's my
1017
00:55:33.039 --> 00:55:35.920
book on how to sell high ticket products and services
1018
00:55:36.400 --> 00:55:39.519
with a phone conversation or a zoom. And you don't
1019
00:55:39.599 --> 00:55:41.400
even if you don't like to sell. It's how to
1020
00:55:41.440 --> 00:55:43.360
sell anything to anyone, even if you hate to sell.
1021
00:55:43.400 --> 00:55:45.679
That's the subtitle. So that's what I got for your fleet.
1022
00:55:45.960 --> 00:55:47.960
Well, that's absolutely wonderful. And we're gonna have all those
1023
00:55:48.039 --> 00:55:50.639
links right there. You all just look right down. You
1024
00:55:50.679 --> 00:55:53.239
see all those links right now. And this has been amazing, Mike,
1025
00:55:53.320 --> 00:55:54.480
And that's such a joy, and.
1026
00:55:54.440 --> 00:55:56.519
Well, it is a pleasure. The answer for you is
1027
00:55:56.559 --> 00:55:58.400
always yes. How's that?
1028
00:55:58.400 --> 00:56:01.440
That sounds pretty good to me? And enjoy that beautiful
1029
00:56:01.440 --> 00:56:04.559
place where you are. I'm sure you are so all
1030
00:56:04.599 --> 00:56:08.079
the best. Thank you, my brother, Thank you, thank you
1031
00:56:08.159 --> 00:56:11.960
for joining me on the Radical Responsibility Podcast. Remember, real
1032
00:56:12.079 --> 00:56:14.559
change happens when we commit to our growth, face our
1033
00:56:14.679 --> 00:56:18.079
challenges with compassion, and stay open to transformation. If you
1034
00:56:18.159 --> 00:56:21.400
found this episode helpful, I encourage you to subscribe and
1035
00:56:21.480 --> 00:56:24.679
help us spread the message of healing and personal empowerment.
1036
00:56:24.760 --> 00:56:27.960
Stay grounded, stay present, and stay true to you. Take
1037
00:56:28.000 --> 00:56:28.239
care