ABOUT THIS EPISODE
Register for RentEngine’s Q2 2026 Leasing Data & Trends Report Webinar
What's a renter lead actually worth? Alex Stringfellow (CEO and co-founder of RentEngine) puts it at $24–90, and most scattered-site operators still treat them as "free."
Alex originally built RentEngine to lease up their own Miami PM company faster, then sold the company to go all-in on the software.
- 00:00 - Intro
- 01:25 - Alexander’s background and career
- 04:06 - Selling the PM company
- 07:49 - Competing against PE-backed competition
- 13:45 - Launching RentEngine without AI
- 14:52 - Sponsor - AppFolio (FuturesConference)
- 16:17 - Renter Leads
- 21:44 - What E-commerce has done right and how it applies to PM
- 23:35 - Pay-per-lease
- 25:10 - Listing partners
- 30:22 - Sponsor - Enterprise Bank & Trust
- 31:47 - We’re paying twice for leads
- 33:03 - Bypassing Zillow
- 36:31 - Launching an Applications Product
- 42:55 - Pricing products
- 44:58 - RentEngine’s AI product
- 49:21 - RentEngine’s feature release cadence
- 53:15 - Upcoming RentEngine releases!
We get into why text (not showing scheduling) is the real heart of leasing, the seven-minute window you get when someone's scrolling Zillow, and why you're basically paying twice for leads that Zillow buys straight off Google.
We also cover his flat $45-per-listing pricing, building a renter-lead database that could add value when you sell, and how a bootstrapped team ships new features every single week.
If you've ever felt boxed in by the listing platforms, you’ll learn a lot here.
