WEBVTT
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Hello everyone and welcome to another episode of OpsCast brought to you by MarketingOps.
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com powered by the MoPros.
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I'm your host Michael Hartmann today with a, I guess we could call this a special episode, but it's still another episode.
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Um, with just the three amigos, we've got Naomi Liu and Mike Rizzo and me all together.
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I'm going to do it.
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Say hello.
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Yep.
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We're here.
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We're all together.
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It's amazing.
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It is.
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And these are always fun.
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Uh, this one is especially, I think, uh, we thought it would be good to kind of do some reflections on the milestone that we just recently hit of getting a hundred episodes published.
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So, um, we are probably not going to spend a huge amount of time here, but as soon as I say that we'll probably go long, you know, um, but anyway, yeah, so, uh, congratulations y'all.
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Yeah.
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It's amazing.
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Big milestone.
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It's, it's a huge milestone.
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Yeah.
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I wish I had like, I'll actively Google while we pull talk or something.
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'cause I feel like there's a stat out there that says like, most podcasts don't make it past like three episodes
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or something like that.
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Right?
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It's so, yeah.
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10.
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The 10 is what I remember.
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I don't remember the details of it, but I was like, getting to 10 is like a huge m.
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And, um, well, it's funny because I was, um, I was driving around today listening to, uh, one of my, one of the podcasts I like to listen to for economics and it happens to have episode numbers in there, like it, I don't know, 700.
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And another one I was looking at is 400 and I'm like, we're actually not that far.
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Like, I mean, 700 is pretty far away, but like 400 is not that far away.
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And I was like, that's actually, like, I feel pretty good about that even because.
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Really, truly, truth be like, we could be further along, I think, because 2023 just, for a variety of reasons, right, we just didn't get as much out the door and publish, so.
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Yeah.
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Yeah.
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I, uh, I've been sharing with folks that, you know, ask about the show.
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Um, you know, we peaked, I think we like hit an all time high.
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It was actually North of 2, 600 downloads in a month was like our highest peak ever.
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And, uh, but then I always like come back and I say like, you know, that's not like the norm necessarily.
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Right.
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We took a little bit of a break, which, you know, we need to do from time to time.
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Um, but yeah, we've been, I think.
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Now that we're sort of back on a fairly regular cadence again, I think we're like 12, 1300 or more
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like on average.
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I think we'll get back to that.
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Yeah.
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It's cool.
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I'm excited.
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I was just pulling up some of these numbers too.
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Like, yeah, that was, that was about it.
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It was, uh, I think the Google response immediately from Podcast Statistics and Trends in 2024 says only a hundred and seven, sorry, wow, don't know how to read, only 720, 000 podcasts have more than 10 episodes.
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There's a, like there was over a million podcasts produced at one point in like 2020 alone.
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So, you know, very, very low volume of total podcasts out in the world that actually make it past
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10.
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That's crazy.
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Geographically, where are most of the listeners coming
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from?
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Well, I was just gonna, I was just gonna bring that.
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I mean, so no big surprise.
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If you look at countries, the U S is by far the biggest.
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Um, and then it's, uh, UK, Canada.
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India and Germany kind of round out the top five and then you go further it's Australia, Spain, France, Ireland.
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Um, and I think that gets us to, like, 11th.
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What I, what I thought was interesting, so not only that, like, so one, we're, we're global, which I, like, if I, if you look at it by continent, we actually have downloads happening in every continent except for Antarctica.
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Um, so there's a goal there.
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I just don't think they track it.
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Right.
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they're using VPNs down there.
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Yeah.
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Yeah, they're bouncing.
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Bouncing around.
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But I, so do you, Mike, I know you're, you may be looking at this, but do you want to take a, take a guess at the top city?
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Oh, this surprised me.
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The top city?
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Yes.
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In the us?
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No, just top city, globally.
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Top city, globally.
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It is not a US city.
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I will give you that clue.
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Uh.
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I have a feeling I might remote.
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Is it Bangalore?
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Yeah.
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Bang is it, is that it says Bangalore, but I think that's our Bangalore.
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Yeah.
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Yeah.
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Okay.
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Yeah.
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I was, I had that floating around in my head.
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Cause I, I remember, uh, cause I think the year before it was actually, uh, Sydney, I think, and so I found that really surprising too.
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Cause we were like, the top listeners were in Australia.
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And I was like, bro,
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wow, that's awesome.
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And it's all time, right?
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So, I mean, then you get right after that, it's all U S cities, kind of mostly California, Florida.
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Virginia.
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So, yeah, so.
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Yeah, it sort of
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holds true to what we've been seeing in the community to like, you know, we are absolutely like, uh, like us, Canada, right?
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Like, um, predominantly, like, that's where most of our members are coming from in the community in general.
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But I've noticed like a pretty steep up and to the right climb from both APAC and EMEA like almost equally like they're both like kind of growing, so I don't know if we've like reached some sort of tipping point or Google's finally like showing content to.
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People in other parts of the world, how that works,
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but no, so I think, and I think, you know, like we, I know we, we, you know, we've had guests pretty much all over.
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I don't think we've had anyone in Africa yet.
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So if you're in Africa and you want to be a guest, like, we'd love to get you on or South America.
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I don't think we have anyone for South America, but
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yeah, that'd be super fun.
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Yeah.
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I'd love to like hear what's going on there.
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I'll tell you what, there's a lot of like activity.
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Um.
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Happening sort of globally as it relates to marketing operations and marketing technology for sure.
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Um, but like, my goodness, the amount of like, uh, startups and in the MarTech space, and then some of the practitioners in Tel Aviv specifically has been like, Like, very much on my radar, like they're, I've communicated with at least a dozen or more people, which, you know, probably isn't that impressive to, I guess, when I say it out loud, but like, it is, because like, I didn't know anybody until, up until like the last six or seven months, all of a sudden I met all these people that are doing really cool things over there.
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So, um, I don't know.
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I think you can maybe glean at times that there's investments that are happening in startup ecosystems in different parts of the world at different points.
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And maybe I sort of think that that's what's happening.
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I wish I knew more people there.
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I've got to get beyond 12 so I can ask these questions.
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Maybe we, you know, we need to all work our network, you know, Naomi, you need to start getting on this.
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Yeah,
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I know.
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Right.
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I need to be, I need to be more of a community builder than Mike is.
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Especially in that area.
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That's funny.
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We're all doing, we're all doing our part.
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I think what matters is that we're not alone.
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Yeah.
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No, it's, it's huge.
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Um, so it's interesting.
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Also, I think Mike, you already posted about like the top 10 episodes and, and all that.
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And, um, yeah, I think it's, I was just going back through that a little bit and.
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You know, I think it's, it's interesting.
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There's a mix of relatively new stuff and some stuff that's, you know, I've been out for a while.
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Um, it's fascinating to me that, you know, our episode with, uh, Amy Goldfein continues to stay at the top.
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I think it's been up there for a while.
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Maybe the first one we'll hit a thousand downloads of just that episode.
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It's over 700 at this point, but I think that speaks to like, just for the reminder, right?
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It's WTF is marketing apps, right?
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Or something like that.
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And, um, That I think speaks to just like people still struggle with how to describe what it is they do if they're in marketing ops or want to know what it is.
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So, um,
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I wish we could get demographics on that one, like, like by title, right, professional title.
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Yeah, it's like, wouldn't it be funny if it was like, it was like all CMOs and CFOs and CROs.
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Like, what is this?
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Yeah, probably not.
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But yeah.
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So, uh, so I'm curious to any, um, so I've been thinking about this a little bit.
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I'm actually, I think I may write a pod, write a blog post for you, Mike, here about sort of just lessons learned, but like any, like.
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Either of you have any sort of things that, wow, I didn't expect this as we got into it, or, you know, sort of surprises, either positive, negative, or just surprises in general, no, no sort of judgment on them.
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I think for me, like I, it's not that I didn't think people would.
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Listen, but I am surprised at how intently people listen and I get a lot of messages on LinkedIn saying, Hey, I just listened to, or even on the slack in the slack group saying, Hey, I just listened to X, Y, Z episode and you mentioned something about this and I, I want to follow up on that and I have to be like, wait.
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What episode was that?
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What did we say?
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And I had to go back and listen and be like, wait, wait a minute.
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What, what was that?
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And then I'm like, Oh, okay.
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Okay.
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And then we'll have a call and then we'll have this conversation.
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And yeah, it just made some like really interesting connections from listeners and people who follow along.
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And, um, you know, I have recurring calls with some of the folks and just where we just, you know, mind share and talk about industry stuff.
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And it's just been, it's interesting because it's been really great as a connection tool for something that.
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We just have a conversation about we don't necessarily see who's listening to it, but then maybe six months later, someone will come back and say, Hey, I listened to this episode that you recorded six months ago, and I've just found that to be really.
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Um, yeah, I, I've just really enjoyed that, right?
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Especially looking back and sometimes your opinion changes too.
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Right?
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And I've had conversations where I'm like, you know, yeah, I did say this, but I actually don't feel that way anymore, you know, and then having that discussion
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too.
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That's, that's fascinating.
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Yeah.
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Yeah.
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It's, uh, I mean, naturally, like we learn more, we, we grow, we change, right?
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Our opinions are going to adjust over time, technology changes, whatever, but, um.
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Um, I hadn't thought of that angle yet.
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Like,
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I'm positive I
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said something, but I probably don't necessarily agree with
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it.
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You know, kind of looking back at old photos of when you were in the early 2000s, you're like, Ooh, why did I wear that?
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Why
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did I do my hair like that?
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Yeah, ooh, weird.
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There's definitely a good photo of me, like, completely bleached blonde hair.
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Did you have the
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Guy Fieri tips?
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Did you have the blonde tips?
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It's
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tough.
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Yeah, that's not what this episode is about.
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It could be, Mike.
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We never follow a script, so.
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I know, I know.
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Yeah, no, it was pretty funny.
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It was just that time and, you know, everybody was doing their hair all blonde or whatever.
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I thought it would be a good idea because, like, my eyebrows were dark brown and I was like, oh, maybe I should try to lighten those up.
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That was a bad idea, folks.
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Oh,
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we need this photo.
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It should be the cover photo for this episode.
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I took it a step further later, but I think by the time I was a freshman, um, I ended up like just bleaching the tips, but I, I made them red.
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So I had to go bleach blonde first to wash all the color out.
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And then I colored them red.
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So my hair was on fire.
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It was a great look.
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Wow.
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Oh my
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god.
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That's terrible.
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Mr.
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Heatmiser.
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I'm now emerging myself.
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Hartman's like, Why did you copy my vibe?
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Right?
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Exactly.
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Can you see that?
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Right?
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You see that?
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All my tattoos everywhere and
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I do have a Um, and now lots of people, thanks to Mops Upalooza and the Emi Collective have tattoos all over themselves.
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Yeah.
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So how about you, Mike?
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What's been surprising to you?
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Yeah, I mean, I think I'll echo a bit of what Naomi said, like it is, um, you know, I think all of us went into this having zero expectation of what the heck to do here.
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Um, and how it would go, and it's, it's been really quite fascinating to see, um, how much of this particular type of content is consumed, and, and then that, that like, it's a very one way type of communication, right, like, versus, you know, what we're doing in the community, which is super, like, connective, um, and visible, and so we don't know who's listening, and then you do get that playback, where.
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Suddenly someone sends me an email or a LinkedIn or a DM on Slack on the community and is asking, you know, for more information about a topic we were talking about.
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I think that that, um, you know, if nothing else, if some, if someone who's like a podcast producer out there listens to this episode, they're going to like pull clips from it and be like, see, I told you podcasting is a good idea.
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Because like, look at what it could do for you.
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And, and to like, to that point, though.
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Um, like, I have learned that this absolutely, I guess that's sort of my takeaway, is really like this is absolutely one of the best ways to meet the people that you potentially want to, like, work with, or just, you know, want to learn from, or whatever.
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Um, I think, you know, maybe there will be a time where You know, I, I, I would argue some marketers think podcasting is already saturated and everybody does it, but I think the, um, the unique thing about audio as a channel, um, even if we go into video, right, but, but what's unique about all of this is that, um, each of our voices are very unique.
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Right.
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And I mean that both in the way that they sound and the things that we say in the way that we think and that means that every show has its own vibe and energy and I, you know, I don't think that that'll necessarily get, um, tired, right?
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Like, if that were true, then television shows and movies wouldn't work either.
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Right?
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Like, because we're not creating content anymore.
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And so I, I think podcasting is here to stay.
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Um, Um, and I think for those that want to focus on it as a vehicle for connecting with other businesses or other experts in their field, almost everybody's flattered to come on a podcast, right?
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Yeah.
00:15:32.351 --> 00:15:36.442
There's a ton of people that have never been on a show and I love that part.
00:15:36.461 --> 00:15:40.572
I remember the first time I was on a show, woo, I was so
00:15:40.572 --> 00:15:41.531
nervous.
00:15:41.531 --> 00:15:41.961
Absolutely.
00:15:41.961 --> 00:15:42.231
Yeah.
00:15:42.721 --> 00:15:47.741
So, so you're hitting on kind of what I think my biggest surprise and it was, it was again, like looking through.
00:15:48.861 --> 00:15:53.851
The data, which by the way, that's one of my other surprises is how little data we have, right about these.
00:15:54.041 --> 00:16:03.651
So for people who like, um, like it's really hard to get insights, especially if you publish across multiple, um, multiple platforms, podcast players.
00:16:03.651 --> 00:16:15.201
But I think for me, I think going into it, if I was going to, if I could think back about what I would have been most concerned about this, having any kind of longevity would have been just having enough people who wanted to be on it.
00:16:16.276 --> 00:16:17.626
And it's been almost the opposite.
00:16:17.636 --> 00:16:28.547
When I think about like, we've got a hundred, now a hundred one, a hundred, this is a hundred two episodes, I think, um, there's only been a handful of people have been on more than once, truly, right?
00:16:28.576 --> 00:16:32.516
And there's, there's probably half a dozen maybe of those, which means.
00:16:32.966 --> 00:16:34.567
That's a lot of people we've talked to.
00:16:34.567 --> 00:16:36.856
And sometimes I forget everybody we've talked to.
00:16:36.856 --> 00:16:39.547
So it was kind of fun going through the list recently.
00:16:40.096 --> 00:16:44.187
Um, but that's actually absolutely not been the challenge, right?
00:16:44.206 --> 00:16:53.297
The bigger challenge has been just trying to make the time to get them all on and to have an opportunity to share their knowledge with the rest of the community.
00:16:53.307 --> 00:16:54.896
And I, and I love having these first timers.
00:16:54.896 --> 00:16:57.116
We just, we just recorded an episode.
00:16:57.116 --> 00:16:57.526
It'll be.
00:16:58.011 --> 00:17:14.291
Coming out shortly, uh, it'll be out before this one with somebody who, first time that he's ever been on a podcast and it was, um, yeah, I, I do feel like we've done a pretty good job of making it easy for those people to, to come in and feel comfortable and not be intimidated by it.
00:17:14.912 --> 00:17:15.622
Yeah, I
00:17:15.622 --> 00:17:15.942
agree.
00:17:16.011 --> 00:17:28.497
I think, um, podcasting has a different flavor on every single show, as I just got done illustrating or saying, and, um, I think our show, I mean, I'm proud of what you've done with the show, Michael.
00:17:28.547 --> 00:17:34.176
Like you've, you've made it what you feel is the right approach.
00:17:34.176 --> 00:17:35.356
And I totally am aligned.
00:17:35.356 --> 00:17:37.216
And I, I think I speak for Naomi.
00:17:37.346 --> 00:17:44.747
She feels very similar, obviously, because we're still doing it together, but I think our show makes it comfortable.
00:17:45.226 --> 00:17:48.456
Like it's, I like the, um.
00:17:49.081 --> 00:18:02.142
Lack of structure and just a dialogue because it lets people speak freely and you know, it's okay We might take it out if you tell us to but you know for our listeners if you haven't heard us say it before We don't edit the show.
00:18:02.372 --> 00:18:12.551
Don't know if you can tell but We don't edit it at all So, yeah, I think that's that's what that's like our a bit of our secret sauce.
00:18:14.392 --> 00:18:31.402
It's kind of fun I think in the future, hopefully that You know, the comment that you made, Michael, about how we don't technically have a ton of insights or data on listeners and just like podcast downloads and things like that, um, in the future, I hope that will change, right?
00:18:31.442 --> 00:18:39.041
Because I hope that with platforms out there that are becoming and are super popular, Substack being one of them, right?
00:18:39.281 --> 00:18:40.571
Ghosts, things like that.
00:18:41.432 --> 00:18:48.162
I think it's really important for content creators to have access and keep their own data.
00:18:48.826 --> 00:18:52.461
Right, and so hopefully these podcasting platforms take notes.
00:18:53.122 --> 00:18:56.682
and make some changes that allow us to be, you know, cause it's motivating, right?
00:18:56.682 --> 00:19:06.662
When you see, hey, a rise in your listeners and you want to then create more content that resonates with them, but data drives some of these decisions that we make, right?
00:19:06.771 --> 00:19:09.991
So, you know, it's just, hopefully those things will change.
00:19:10.287 --> 00:19:10.596
Yeah,
00:19:10.706 --> 00:19:19.716
no, it, so the whole tech stack for doing podcasts reminds me a little bit, Mike, you and I were talking just the other day about event tech, right?
00:19:20.086 --> 00:19:26.116
Cause there's like lots of players and there's not a lot of consistency and they all do different little pieces of it.
00:19:26.146 --> 00:19:30.886
And so to, to put together, you know, if you're doing events, right.
00:19:30.886 --> 00:19:35.636
It's just really hard to sort of cobble together the, the technology pieces that you need to enable it.
00:19:36.601 --> 00:19:43.751
So, um, I'm, I'm with you, Naomi, I do hope that there's some, some changes that give us better insights.
00:19:43.771 --> 00:19:57.971
Cause it's the one, the one thing I wish we got more of, and I'm not necessarily looking for people to just start cramming us with, um, feedback, but it, but as we don't get much direct feedback, I mean, uh, when we do, it's generally been positive.
00:19:58.001 --> 00:20:02.201
I think there's one episode where I got like, Hey, that was interesting, but probably not the best.
00:20:02.571 --> 00:20:04.912
Thing and it was one that like it was fun.
00:20:04.912 --> 00:20:05.851
It was an experimental one.
00:20:05.851 --> 00:20:08.362
It's the one that we did early on relatively.
00:20:08.362 --> 00:20:12.201
Oh The audio the audio branding.
00:20:12.682 --> 00:20:12.902
Yeah.
00:20:12.902 --> 00:20:13.231
Yeah.
00:20:13.372 --> 00:20:13.501
Yeah.
00:20:13.501 --> 00:20:15.382
Yeah, which I thought was very interesting.
00:20:15.382 --> 00:20:15.771
I thought
00:20:15.811 --> 00:20:18.692
it was super interesting Hey, that's no shame on you though.
00:20:18.721 --> 00:20:19.122
Yeah, no,
00:20:19.192 --> 00:20:24.882
no, no, that's totally okay So that's like I but that's like it was useful to get that feedback, right?
00:20:24.892 --> 00:20:25.341
Totally.
00:20:25.451 --> 00:20:25.601
Yeah.
00:20:25.642 --> 00:20:25.912
Yeah
00:20:26.811 --> 00:20:31.132
Yeah, it might also be the way that people consume podcasts though, right?
00:20:31.152 --> 00:20:36.902
Like, I don't know about you, but I, I'm consuming it when I'm at the gym or on a driving somewhere or running errands.
00:20:37.531 --> 00:20:44.662
After I listen to it, I then kind of like file it away and I'm not necessarily, Oh, I'm gonna send a note to X person, right?
00:20:44.662 --> 00:20:46.241
It's like, you're not directly in front of your computer.
00:20:46.271 --> 00:20:47.351
It might just be something that.
00:20:47.416 --> 00:20:50.916
It's just the, it's just the nature of the
00:20:50.916 --> 00:20:51.507
medium, right?
00:20:51.656 --> 00:20:55.797
Yeah, no, it's a, it's a nice passive way of learning, I guess.
00:20:56.186 --> 00:20:58.726
If, if, if hopefully we are providing stuff that's helping people learn.
00:20:58.726 --> 00:21:04.576
But, um, I, I, I would like, so I don't want to dissuade people from giving us feedback.
00:21:04.576 --> 00:21:06.346
I do, it would be great to get feedback.
00:21:07.017 --> 00:21:07.596
Yeah, I
00:21:07.596 --> 00:21:08.376
totally agree.
00:21:08.716 --> 00:21:11.856
So maybe that's something that these tech platforms could take too, right?
00:21:11.866 --> 00:21:27.216
Like, like, gosh, if I were to, you know, I think I've said this before, maybe to both of you, I don't remember, but like, I feel like if we band together, like a number of mark marketing ops professionals, we would probably create like a way better marketing automation platform.
00:21:27.216 --> 00:21:29.216
That's been, has ever been created.
00:21:29.216 --> 00:21:29.456
Right.
00:21:30.942 --> 00:21:33.781
Practitioners that have like seen every like dark corner.
00:21:35.051 --> 00:21:37.321
I feel like it's similar in this podcast thing.
00:21:37.321 --> 00:21:42.031
Like if I could come up with a bunch of different ways to make this a little bit better for the creator.
00:21:42.081 --> 00:21:47.591
I mean, and then on the, with all this AI stuff that's happening now, I imagine like your podcast.
00:21:47.706 --> 00:22:06.916
player that you're streaming through, uh, queuing up a prompt to you that says, Hey, like categorically speaking for Opscast, you, you tend to listen to this, this, and this type of category, like the most, like, do you want to write, you know, the show, the show hosts feedback about these two categories so that.
00:22:07.517 --> 00:22:29.466
You know, or these other ones that you're not listening to to share why That wouldn't be rocket science for for these companies to do right like they could gpt Like what would the theme of this episode be and then you know present that information back to you anyway i'm getting off my Random ai topic now I don't know.
00:22:29.686 --> 00:22:30.737
So it's fun.
00:22:31.237 --> 00:22:31.676
I love it.
00:22:31.747 --> 00:22:41.442
I I do think You know, to, uh, what you were saying a moment ago, Naomi, about the stats of, like, that motivate you, right?
00:22:41.571 --> 00:22:43.071
Just generally marketing, that's true.
00:22:43.101 --> 00:22:51.132
But, um, for, like, part of our downfall, which is also a secret sauce, is that we aren't, like, structured.
00:22:51.132 --> 00:22:56.672
And, and then, like, that's also, like, equally, like, a bit of a downfall for us.
00:22:56.672 --> 00:23:02.672
Because, like, categorically speaking, we don't really have, like, a theme or something that we're pursuing or measuring against either.
00:23:02.672 --> 00:23:10.057
Like We could look at all these episodes and surmise roughly what the, the trend is as to what people like the most.
00:23:10.696 --> 00:23:14.386
But like, it's going to take some sort of AI for me to do it.
00:23:14.916 --> 00:23:19.856
Because they're not broken out in any category right now and I don't want to sit there and manually figure that out.
00:23:20.757 --> 00:23:23.406
So, that is a little bit of our downfall too.
00:23:23.971 --> 00:23:31.021
It would be interesting to like, dump it, yeah, dump it into ChatGPT and like, figure out what the, yeah, that would be super interesting.
00:23:31.041 --> 00:23:39.682
I, I use, speaking of ChatGPT, I do have to say, I have, I used it for something I thought was quite ingenious over the holidays.
00:23:40.011 --> 00:23:41.362
I used it to create a seating chart.
00:23:42.601 --> 00:23:43.112
Really?
00:23:43.971 --> 00:23:44.672
For a dinner.
00:23:44.692 --> 00:23:49.882
I, I, I put in everybody's name, a little bit about them.
00:23:49.902 --> 00:23:51.101
These people didn't know each other, right?
00:23:51.132 --> 00:23:52.041
A little bit about them.
00:23:52.061 --> 00:23:53.201
And I said, you know.
00:23:53.966 --> 00:24:02.226
In a round table, where should these people sit so that they would have really great conversations with the people next to them and directly across from them based on common interests.
00:24:02.226 --> 00:24:04.166
And these are, this is what they do.
00:24:04.436 --> 00:24:05.416
This is their hobbies.
00:24:05.626 --> 00:24:07.797
And it made me like the seating chart, which is amazing.
00:24:08.106 --> 00:24:11.567
And then I told everyone afterwards, I'm like, I use chat to be T they were like blown away.
00:24:11.567 --> 00:24:13.396
That's
00:24:14.476 --> 00:24:14.896
fantastic.
00:24:14.896 --> 00:24:15.211
That's.
00:24:15.211 --> 00:24:15.586
That's
00:24:15.586 --> 00:24:18.892
such a good use of AI, like, yeah, yeah,
00:24:19.192 --> 00:24:19.892
it was wild.
00:24:19.922 --> 00:24:35.761
It was pretty, it was pretty, and then like, it got the more, obviously the more detailed, um, I was with everybody's, you know, little bio blurb that I put in the, and I also said like, give me a reason why they should sit next, like, tell me why you think they should sit next to each other.
00:24:35.932 --> 00:24:36.301
Yeah.
00:24:36.432 --> 00:24:36.771
Right.
00:24:37.531 --> 00:24:38.612
That's so cool.
00:24:38.761 --> 00:24:38.821
I
00:24:38.821 --> 00:24:39.061
love that stuff.
00:24:39.521 --> 00:24:41.501
I could just see Naomi doing that, right?
00:24:44.836 --> 00:24:54.037
I can't, um, I GPT so much stuff, so that's, I have not done any like GPT for my personal life.
00:24:55.557 --> 00:24:56.047
It's all
00:24:56.067 --> 00:24:56.757
just work.
00:24:57.326 --> 00:25:00.466
Mostly I've done it just for randomly, random, stupid, fun stuff.
00:25:01.267 --> 00:25:02.297
Writing rap songs.
00:25:02.297 --> 00:25:06.126
Yeah.
00:25:07.366 --> 00:25:15.386
Um, well, I, I do like, I think, I do think that part of the special sauce is just though Mike, you brought it up, right.
00:25:15.386 --> 00:25:23.696
That we all three bring different perspectives, but I actually think that, I don't know about you, but I like to think of you guys as friends and like more than just.
00:25:24.456 --> 00:25:25.706
You know, colleagues on this.
00:25:25.706 --> 00:25:28.067
I mean, I think we've we've gotten to know each other pretty well.
00:25:28.067 --> 00:25:36.507
And we've, you know, I think that comes out in how we interact, even when we disagree, which we do quite often, I think so.
00:25:36.576 --> 00:25:36.966
Yeah.
00:25:37.126 --> 00:25:37.487
Thank you.
00:25:37.487 --> 00:25:37.946
I don't agree with
00:25:37.946 --> 00:25:38.176
that.
00:25:40.866 --> 00:25:41.446
Just kidding.
00:25:42.241 --> 00:25:42.862
I agree.
00:25:42.932 --> 00:25:43.362
Thank you.
00:25:43.362 --> 00:25:52.422
I think it's been a ton of fun and, um, yeah, for the, for the listeners out there, like, please send feedback and come on the show.
00:25:52.622 --> 00:26:01.281
I do think we're going to have some repeat guests here soon because it's been a while since we've had some of some folks on that have some new, new things that they should be sharing with our listeners.
00:26:01.291 --> 00:26:05.942
So, you know, I might be knocking on your door at some point here soon.
00:26:07.432 --> 00:26:08.791
Naomi theme.
00:26:09.021 --> 00:26:11.612
Uh, we're thinking about doing a theme.
00:26:11.701 --> 00:26:16.321
And so we're gonna we're gonna plant the seed now with anyone who actually listens to this whole episode.
00:26:17.091 --> 00:26:17.481
And
00:26:18.402 --> 00:26:20.122
now we'll know who's actually listening the whole way.
00:26:20.682 --> 00:26:20.961
Yeah,
00:26:23.801 --> 00:26:24.991
the theme is like.
00:26:25.886 --> 00:26:33.856
We're going to like pull together some go to market, like the trends and go to market strategies right now, like community led, partner led, uh, people led.
00:26:33.866 --> 00:26:35.866
There's a, there's a few of these.
00:26:36.076 --> 00:26:37.176
PLG, the whole bit.
00:26:37.176 --> 00:26:38.346
PLG, all of that stuff.
00:26:38.936 --> 00:26:47.997
Uh, and then, and then get them to share a little bit about like how they're working with marketing ops and rev ops practitioners to implement these go to market strategies.
00:26:48.487 --> 00:26:53.956
Um, so that we can better learn like what they're about and how to support them and that kind of stuff.
00:26:53.956 --> 00:26:54.866
So what do you think?
00:26:55.686 --> 00:26:56.557
I think that's great.
00:26:56.906 --> 00:26:57.807
Yeah, sounds good.
00:26:57.856 --> 00:27:01.277
I, I mean, I, I, it's topics that I'm interested in too, right?
00:27:01.936 --> 00:27:08.057
So lots of that, um, more attribution stuff, analytics reporting, I think for me.
00:27:08.557 --> 00:27:22.156
Like, if we were to do topics around, um, uh, or themes, I guess, around, uh, managing expectations and, and how do you present things to the SLT?
00:27:22.476 --> 00:27:28.247
So a hot topic, and I believe there's a, um, a webinar or a attribution webinar.
00:27:28.247 --> 00:27:29.497
Has that, has that happened already?
00:27:29.656 --> 00:27:30.366
Or is it happening?
00:27:31.086 --> 00:27:34.696
We, we had one just the other day, and then there's another one coming up.
00:27:35.757 --> 00:27:36.186
Yeah.
00:27:36.797 --> 00:27:43.527
So I think for me, it's not so much like that stuff is great, but then what happens after?
00:27:43.576 --> 00:27:44.716
What do you do with this information?
00:27:44.726 --> 00:27:50.037
How do you then disseminate it to the people that actually need to see it and how do you explain it in a way that makes sense to them?
00:27:50.376 --> 00:27:52.317
I think those kinds of things would be great too.
00:27:52.547 --> 00:27:52.777
Right.
00:27:52.787 --> 00:27:52.886
Yeah.
00:27:53.307 --> 00:28:06.277
So it's like kind of stepping a bit outside of our marketing ops bubble and how do we Effectively communicate to the people that need this information, but don't necessarily work in our space.
00:28:07.362 --> 00:28:11.071
Oh man, this harks, this harks back to, uh, summer camp, huh?
00:28:12.041 --> 00:28:12.362
Yes.
00:28:13.321 --> 00:28:14.851
That's exactly what I was thinking.
00:28:15.501 --> 00:28:29.416
No, I, so I think it was kind of a, maybe it's a tangential to that, but, um, I think Mikey and I talked about it, even it'll come out in this podcast just prior to this, but, um, There's been a lot because we're around the new year, right?
00:28:29.416 --> 00:28:34.057
People are actively trying to figure out what are the right measurements for marketing ops.
00:28:34.086 --> 00:28:41.747
And, you know, I think there's, um, but I don't think that's something that we've really covered at all, really, which is kind of a surprise.
00:28:42.326 --> 00:28:44.656
Um, so I do think there's something there.
00:28:44.777 --> 00:28:48.166
Um, and Nomi, you can't miss that one because I think you've got some great.
00:28:48.551 --> 00:28:49.321
Things that you do.
00:28:49.951 --> 00:28:59.761
Um, so yeah, that one, I mean, I think that's generally that, like, how do you know if you're being effective and then, and then tie that with, how do you communicate that to the rest of the organization?
00:29:01.226 --> 00:29:01.656
Yeah,
00:29:01.747 --> 00:29:02.737
yeah, I totally agree.
00:29:02.737 --> 00:29:03.666
I think that'd be a ton of fun.
00:29:04.067 --> 00:29:22.596
It's, and, uh, with Mobs of Palooza 2024, um, we're actually gonna, like, bring back some of that subject matter, so, um, I'm excited about that piece too, cause like, I was just on with Jess Cow, uh, two, three hours ago.
00:29:23.047 --> 00:29:30.501
Today, um, Naomi and that exact subject matter was, uh, the topic of discussion for Mobs of Palooza.
00:29:30.872 --> 00:29:36.622
Either a presentation, um, or a course and more likely a course.
00:29:36.632 --> 00:29:40.432
So bringing some of that workshop stuff that we did with her back at summer camp.
00:29:40.432 --> 00:29:59.561
Yeah, I think that was, to me, that was one of the highlights of the summer camp from 22 was just really getting that really like immediate feedback about how I thought I would present it where I thought I was doing a pretty good job of translating it to.
00:30:00.041 --> 00:30:02.192
CMO speak and then being shot down.
00:30:03.422 --> 00:30:04.682
He was very humbling.
00:30:05.291 --> 00:30:06.162
This is what I heard.
00:30:06.172 --> 00:30:08.221
Well, yeah, yeah,
00:30:09.132 --> 00:30:09.481
yeah.
00:30:09.531 --> 00:30:10.575
I, uh.
00:30:11.122 --> 00:30:11.801
I totally agree.
00:30:11.801 --> 00:30:21.751
I think, I mean, and for, for all the listeners, um, the, if you're a pro member of our community, that session from Summer Camp is available to you.
00:30:21.761 --> 00:30:47.386
Nothing will replace being there in person, of course, but If you do want to go consume that content, that entire, I think it was like, what, two, three hours of content or something, um, of a session, uh, that entire like engagement with just cow and Nancy, who was the CMO guest in that room on that day, um, is available to all of our paid members on the website and you can go consume that.
00:30:47.386 --> 00:30:51.797
But yeah, I think it's one of the hardest things to do is.
00:30:52.346 --> 00:30:53.646
Try to translate that kind of stuff.
00:30:53.646 --> 00:30:57.666
And so, yeah, I think it'd be a good idea for us to talk more about that on the show too.
00:30:58.346 --> 00:30:58.456
All
00:31:00.237 --> 00:31:00.767
right.
00:31:01.067 --> 00:31:01.586
Look at that.
00:31:01.686 --> 00:31:02.586
We thought we wouldn't do a
00:31:02.586 --> 00:31:03.216
whole episode.
00:31:03.247 --> 00:31:03.926
I know.
00:31:03.976 --> 00:31:05.277
Look at that, but we did.
00:31:07.666 --> 00:31:09.086
Well, thanks y'all.
00:31:09.086 --> 00:31:15.376
I really, um, y'all mean a lot to me and, uh, um, I couldn't think of anybody else I'd rather be doing this with.
00:31:15.376 --> 00:31:17.547
So appreciate you.
00:31:18.176 --> 00:31:18.666
Yeah.
00:31:18.726 --> 00:31:19.466
Same here.
00:31:19.886 --> 00:31:21.297
Back at you both.
00:31:22.777 --> 00:31:23.376
Anyway,
00:31:24.027 --> 00:31:33.216
seriously, all right, these guys are weird.
00:31:34.096 --> 00:31:36.466
Yes, we are in the best kind of way.
00:31:37.186 --> 00:31:38.517
Um, all right.
00:31:38.817 --> 00:31:40.336
Anything else before we wrap it up?
00:31:41.716 --> 00:31:42.416
I don't think so.
00:31:43.146 --> 00:31:44.007
Ping us anytime
00:31:44.007 --> 00:31:44.466
listeners.
00:31:44.497 --> 00:31:46.116
Yes, send us your feedback.
00:31:46.557 --> 00:31:48.166
We're still looking for more guests.
00:31:48.166 --> 00:31:51.466
We've got a number of people who I still owe follow ups on.
00:31:51.466 --> 00:31:57.017
So just know that it may not be super fast, but we're working on it anyway.
00:31:57.416 --> 00:32:03.517
Thanks again, everyone for your support, getting us to a hundred episodes and beyond, and we look forward to more until next time.
00:32:03.517 --> 00:32:03.777
Bye.
00:32:04.436 --> 00:32:04.726
Bye.
00:32:05.706 --> 00:32:06.017
Bye.
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Hello everyone and welcome to another episode of OpsCast brought to you by MarketingOps.
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com powered by the MoPros.
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I'm your host Michael Hartmann today with a, I guess we could call this a special episode, but it's still another episode.
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Um, with just the three amigos, we've got Naomi Liu and Mike Rizzo and me all together.
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I'm going to do it.
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Say hello.
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Yep.
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We're here.
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We're all together.
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It's amazing.
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It is.
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And these are always fun.
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Uh, this one is especially, I think, uh, we thought it would be good to kind of do some reflections on the milestone that we just recently hit of getting a hundred episodes published.
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So, um, we are probably not going to spend a huge amount of time here, but as soon as I say that we'll probably go long, you know, um, but anyway, yeah, so, uh, congratulations y'all.
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Yeah.
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It's amazing.
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Big milestone.
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It's, it's a huge milestone.
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Yeah.
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I wish I had like, I'll actively Google while we pull talk or something.
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'cause I feel like there's a stat out there that says like, most podcasts don't make it past like three episodes
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or something like that.
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Right?
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It's so, yeah.
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10.
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The 10 is what I remember.
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I don't remember the details of it, but I was like, getting to 10 is like a huge m.
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And, um, well, it's funny because I was, um, I was driving around today listening to, uh, one of my, one of the podcasts I like to listen to for economics and it happens to have episode numbers in there, like it, I don't know, 700.
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And another one I was looking at is 400 and I'm like, we're actually not that far.
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Like, I mean, 700 is pretty far away, but like 400 is not that far away.
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And I was like, that's actually, like, I feel pretty good about that even because.
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Really, truly, truth be like, we could be further along, I think, because 2023 just, for a variety of reasons, right, we just didn't get as much out the door and publish, so.
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Yeah.
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Yeah.
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I, uh, I've been sharing with folks that, you know, ask about the show.
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Um, you know, we peaked, I think we like hit an all time high.
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It was actually North of 2, 600 downloads in a month was like our highest peak ever.
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And, uh, but then I always like come back and I say like, you know, that's not like the norm necessarily.
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Right.
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We took a little bit of a break, which, you know, we need to do from time to time.
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Um, but yeah, we've been, I think.
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Now that we're sort of back on a fairly regular cadence again, I think we're like 12, 1300 or more
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like on average.
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I think we'll get back to that.
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Yeah.
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It's cool.
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I'm excited.
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I was just pulling up some of these numbers too.
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Like, yeah, that was, that was about it.
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It was, uh, I think the Google response immediately from Podcast Statistics and Trends in 2024 says only a hundred and seven, sorry, wow, don't know how to read, only 720, 000 podcasts have more than 10 episodes.
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There's a, like there was over a million podcasts produced at one point in like 2020 alone.
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So, you know, very, very low volume of total podcasts out in the world that actually make it past
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10.
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That's crazy.
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Geographically, where are most of the listeners coming
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from?
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Well, I was just gonna, I was just gonna bring that.
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I mean, so no big surprise.
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If you look at countries, the U S is by far the biggest.
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Um, and then it's, uh, UK, Canada.
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India and Germany kind of round out the top five and then you go further it's Australia, Spain, France, Ireland.
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Um, and I think that gets us to, like, 11th.
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What I, what I thought was interesting, so not only that, like, so one, we're, we're global, which I, like, if I, if you look at it by continent, we actually have downloads happening in every continent except for Antarctica.
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Um, so there's a goal there.
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I just don't think they track it.
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Right.
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they're using VPNs down there.
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Yeah.
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Yeah, they're bouncing.
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Bouncing around.
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But I, so do you, Mike, I know you're, you may be looking at this, but do you want to take a, take a guess at the top city?
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Oh, this surprised me.
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The top city?
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Yes.
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In the us?
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No, just top city, globally.
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Top city, globally.
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It is not a US city.
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I will give you that clue.
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Uh.
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I have a feeling I might remote.
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Is it Bangalore?
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Yeah.
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Bang is it, is that it says Bangalore, but I think that's our Bangalore.
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Yeah.
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Yeah.
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Okay.
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Yeah.
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I was, I had that floating around in my head.
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Cause I, I remember, uh, cause I think the year before it was actually, uh, Sydney, I think, and so I found that really surprising too.
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Cause we were like, the top listeners were in Australia.
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And I was like, bro,
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wow, that's awesome.
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And it's all time, right?
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So, I mean, then you get right after that, it's all U S cities, kind of mostly California, Florida.
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Virginia.
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So, yeah, so.
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Yeah, it sort of
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holds true to what we've been seeing in the community to like, you know, we are absolutely like, uh, like us, Canada, right?
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Like, um, predominantly, like, that's where most of our members are coming from in the community in general.
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But I've noticed like a pretty steep up and to the right climb from both APAC and EMEA like almost equally like they're both like kind of growing, so I don't know if we've like reached some sort of tipping point or Google's finally like showing content to.
00:06:02.927 --> 00:06:06.317
People in other parts of the world, how that works,
00:06:07.346 --> 00:06:12.976
but no, so I think, and I think, you know, like we, I know we, we, you know, we've had guests pretty much all over.
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I don't think we've had anyone in Africa yet.
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So if you're in Africa and you want to be a guest, like, we'd love to get you on or South America.
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I don't think we have anyone for South America, but
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yeah, that'd be super fun.
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Yeah.
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I'd love to like hear what's going on there.
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I'll tell you what, there's a lot of like activity.
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Um.
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Happening sort of globally as it relates to marketing operations and marketing technology for sure.
00:06:36.591 --> 00:07:08.746
Um, but like, my goodness, the amount of like, uh, startups and in the MarTech space, and then some of the practitioners in Tel Aviv specifically has been like, Like, very much on my radar, like they're, I've communicated with at least a dozen or more people, which, you know, probably isn't that impressive to, I guess, when I say it out loud, but like, it is, because like, I didn't know anybody until, up until like the last six or seven months, all of a sudden I met all these people that are doing really cool things over there.
00:07:08.746 --> 00:07:11.006
So, um, I don't know.
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I think you can maybe glean at times that there's investments that are happening in startup ecosystems in different parts of the world at different points.
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And maybe I sort of think that that's what's happening.
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I wish I knew more people there.
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I've got to get beyond 12 so I can ask these questions.
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Maybe we, you know, we need to all work our network, you know, Naomi, you need to start getting on this.
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Yeah,
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I know.
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Right.
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I need to be, I need to be more of a community builder than Mike is.
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Especially in that area.
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That's funny.
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We're all doing, we're all doing our part.
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I think what matters is that we're not alone.
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Yeah.
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No, it's, it's huge.
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Um, so it's interesting.
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Also, I think Mike, you already posted about like the top 10 episodes and, and all that.
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And, um, yeah, I think it's, I was just going back through that a little bit and.
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You know, I think it's, it's interesting.
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There's a mix of relatively new stuff and some stuff that's, you know, I've been out for a while.
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Um, it's fascinating to me that, you know, our episode with, uh, Amy Goldfein continues to stay at the top.
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I think it's been up there for a while.
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Maybe the first one we'll hit a thousand downloads of just that episode.
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It's over 700 at this point, but I think that speaks to like, just for the reminder, right?
00:08:36.471 --> 00:08:38.751
It's WTF is marketing apps, right?
00:08:38.751 --> 00:08:39.422
Or something like that.
00:08:39.422 --> 00:08:49.397
And, um, That I think speaks to just like people still struggle with how to describe what it is they do if they're in marketing ops or want to know what it is.
00:08:49.407 --> 00:08:51.256
So, um,
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I wish we could get demographics on that one, like, like by title, right, professional title.
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Yeah, it's like, wouldn't it be funny if it was like, it was like all CMOs and CFOs and CROs.
00:09:07.521 --> 00:09:08.621
Like, what is this?
00:09:10.161 --> 00:09:10.672
Yeah, probably not.
00:09:10.991 --> 00:09:11.581
But yeah.
00:09:12.201 --> 00:09:17.672
So, uh, so I'm curious to any, um, so I've been thinking about this a little bit.
00:09:17.701 --> 00:09:25.351
I'm actually, I think I may write a pod, write a blog post for you, Mike, here about sort of just lessons learned, but like any, like.
00:09:26.911 --> 00:09:39.322
Either of you have any sort of things that, wow, I didn't expect this as we got into it, or, you know, sort of surprises, either positive, negative, or just surprises in general, no, no sort of judgment on them.
00:09:40.471 --> 00:09:43.331
I think for me, like I, it's not that I didn't think people would.
00:09:44.052 --> 00:10:02.631
Listen, but I am surprised at how intently people listen and I get a lot of messages on LinkedIn saying, Hey, I just listened to, or even on the slack in the slack group saying, Hey, I just listened to X, Y, Z episode and you mentioned something about this and I, I want to follow up on that and I have to be like, wait.
00:10:03.172 --> 00:10:03.932
What episode was that?
00:10:04.091 --> 00:10:04.682
What did we say?
00:10:04.711 --> 00:10:06.581
And I had to go back and listen and be like, wait, wait a minute.
00:10:06.581 --> 00:10:07.641
What, what was that?
00:10:08.581 --> 00:10:09.751
And then I'm like, Oh, okay.
00:10:09.751 --> 00:10:10.001
Okay.
00:10:10.001 --> 00:10:12.341
And then we'll have a call and then we'll have this conversation.
00:10:12.341 --> 00:10:17.361
And yeah, it just made some like really interesting connections from listeners and people who follow along.
00:10:17.361 --> 00:10:24.621
And, um, you know, I have recurring calls with some of the folks and just where we just, you know, mind share and talk about industry stuff.
00:10:24.621 --> 00:10:30.581
And it's just been, it's interesting because it's been really great as a connection tool for something that.
00:10:31.101 --> 00:10:45.141
We just have a conversation about we don't necessarily see who's listening to it, but then maybe six months later, someone will come back and say, Hey, I listened to this episode that you recorded six months ago, and I've just found that to be really.
00:10:46.047 --> 00:10:48.626
Um, yeah, I, I've just really enjoyed that, right?
00:10:48.646 --> 00:10:52.026
Especially looking back and sometimes your opinion changes too.
00:10:52.036 --> 00:10:52.286
Right?
00:10:52.286 --> 00:10:59.177
And I've had conversations where I'm like, you know, yeah, I did say this, but I actually don't feel that way anymore, you know, and then having that discussion
00:10:59.177 --> 00:10:59.526
too.
00:11:00.606 --> 00:11:02.576
That's, that's fascinating.
00:11:02.596 --> 00:11:02.996
Yeah.
00:11:03.076 --> 00:11:03.396
Yeah.
00:11:03.706 --> 00:11:08.746
It's, uh, I mean, naturally, like we learn more, we, we grow, we change, right?
00:11:08.746 --> 00:11:12.861
Our opinions are going to adjust over time, technology changes, whatever, but, um.
00:11:12.871 --> 00:11:15.121
Um, I hadn't thought of that angle yet.
00:11:15.161 --> 00:11:15.521
Like,
00:11:15.802 --> 00:11:17.661
I'm positive I
00:11:17.661 --> 00:11:21.081
said something, but I probably don't necessarily agree with
00:11:21.081 --> 00:11:21.101
it.
00:11:21.101 --> 00:11:26.192
You know, kind of looking back at old photos of when you were in the early 2000s, you're like, Ooh, why did I wear that?
00:11:26.192 --> 00:11:26.501
Why
00:11:27.391 --> 00:11:28.411
did I do my hair like that?
00:11:28.822 --> 00:11:29.741
Yeah, ooh, weird.
00:11:30.581 --> 00:11:34.661
There's definitely a good photo of me, like, completely bleached blonde hair.
00:11:35.351 --> 00:11:35.971
Did you have the
00:11:35.971 --> 00:11:37.291
Guy Fieri tips?
00:11:37.312 --> 00:11:38.971
Did you have the blonde tips?
00:11:39.682 --> 00:11:39.711
It's
00:11:39.871 --> 00:11:39.951
tough.
00:11:41.846 --> 00:11:43.557
Yeah, that's not what this episode is about.
00:11:44.726 --> 00:11:45.776
It could be, Mike.
00:11:46.057 --> 00:11:47.536
We never follow a script, so.
00:11:47.937 --> 00:11:48.726
I know, I know.
00:11:48.786 --> 00:11:50.036
Yeah, no, it was pretty funny.
00:11:50.036 --> 00:11:54.106
It was just that time and, you know, everybody was doing their hair all blonde or whatever.
00:11:54.276 --> 00:11:59.057
I thought it would be a good idea because, like, my eyebrows were dark brown and I was like, oh, maybe I should try to lighten those up.
00:11:59.076 --> 00:12:00.516
That was a bad idea, folks.
00:12:00.896 --> 00:12:01.187
Oh,
00:12:01.226 --> 00:12:02.516
we need this photo.
00:12:02.761 --> 00:12:04.361
It should be the cover photo for this episode.
00:12:07.751 --> 00:12:17.411
I took it a step further later, but I think by the time I was a freshman, um, I ended up like just bleaching the tips, but I, I made them red.
00:12:18.081 --> 00:12:21.411
So I had to go bleach blonde first to wash all the color out.
00:12:21.451 --> 00:12:23.241
And then I colored them red.
00:12:23.241 --> 00:12:24.521
So my hair was on fire.
00:12:24.531 --> 00:12:25.432
It was a great look.
00:12:25.726 --> 00:12:26.156
Wow.
00:12:26.326 --> 00:12:26.536
Oh my
00:12:26.536 --> 00:12:26.937
god.
00:12:26.937 --> 00:12:27.646
That's terrible.
00:12:28.336 --> 00:12:28.626
Mr.
00:12:28.626 --> 00:12:29.366
Heatmiser.
00:12:29.476 --> 00:12:31.036
I'm now emerging myself.
00:12:31.416 --> 00:12:33.596
Hartman's like, Why did you copy my vibe?
00:12:33.846 --> 00:12:34.396
Right?
00:12:34.557 --> 00:12:35.187
Exactly.
00:12:35.256 --> 00:12:36.047
Can you see that?
00:12:36.226 --> 00:12:36.576
Right?
00:12:37.006 --> 00:12:37.486
You see that?
00:12:39.246 --> 00:12:41.146
All my tattoos everywhere and
00:12:43.206 --> 00:12:50.531
I do have a Um, and now lots of people, thanks to Mops Upalooza and the Emi Collective have tattoos all over themselves.
00:12:51.151 --> 00:12:51.511
Yeah.
00:12:53.302 --> 00:12:54.111
So how about you, Mike?
00:12:54.802 --> 00:12:56.531
What's been surprising to you?
00:12:57.971 --> 00:13:09.562
Yeah, I mean, I think I'll echo a bit of what Naomi said, like it is, um, you know, I think all of us went into this having zero expectation of what the heck to do here.
00:13:10.011 --> 00:13:37.572
Um, and how it would go, and it's, it's been really quite fascinating to see, um, how much of this particular type of content is consumed, and, and then that, that like, it's a very one way type of communication, right, like, versus, you know, what we're doing in the community, which is super, like, connective, um, and visible, and so we don't know who's listening, and then you do get that playback, where.
00:13:38.047 --> 00:13:46.776
Suddenly someone sends me an email or a LinkedIn or a DM on Slack on the community and is asking, you know, for more information about a topic we were talking about.
00:13:47.047 --> 00:13:58.506
I think that that, um, you know, if nothing else, if some, if someone who's like a podcast producer out there listens to this episode, they're going to like pull clips from it and be like, see, I told you podcasting is a good idea.
00:13:59.376 --> 00:14:01.226
Because like, look at what it could do for you.
00:14:01.726 --> 00:14:04.106
And, and to like, to that point, though.
00:14:04.396 --> 00:14:22.356
Um, like, I have learned that this absolutely, I guess that's sort of my takeaway, is really like this is absolutely one of the best ways to meet the people that you potentially want to, like, work with, or just, you know, want to learn from, or whatever.
00:14:22.396 --> 00:14:49.616
Um, I think, you know, maybe there will be a time where You know, I, I, I would argue some marketers think podcasting is already saturated and everybody does it, but I think the, um, the unique thing about audio as a channel, um, even if we go into video, right, but, but what's unique about all of this is that, um, each of our voices are very unique.
00:14:50.041 --> 00:14:50.471
Right.
00:14:50.682 --> 00:15:06.991
And I mean that both in the way that they sound and the things that we say in the way that we think and that means that every show has its own vibe and energy and I, you know, I don't think that that'll necessarily get, um, tired, right?
00:15:06.991 --> 00:15:12.411
Like, if that were true, then television shows and movies wouldn't work either.
00:15:12.451 --> 00:15:12.672
Right?
00:15:12.682 --> 00:15:15.281
Like, because we're not creating content anymore.
00:15:15.281 --> 00:15:18.072
And so I, I think podcasting is here to stay.
00:15:18.111 --> 00:15:31.562
Um, Um, and I think for those that want to focus on it as a vehicle for connecting with other businesses or other experts in their field, almost everybody's flattered to come on a podcast, right?
00:15:32.091 --> 00:15:32.312
Yeah.
00:15:32.351 --> 00:15:36.442
There's a ton of people that have never been on a show and I love that part.
00:15:36.461 --> 00:15:40.572
I remember the first time I was on a show, woo, I was so
00:15:40.572 --> 00:15:41.531
nervous.
00:15:41.531 --> 00:15:41.961
Absolutely.
00:15:41.961 --> 00:15:42.231
Yeah.
00:15:42.721 --> 00:15:47.741
So, so you're hitting on kind of what I think my biggest surprise and it was, it was again, like looking through.
00:15:48.861 --> 00:15:53.851
The data, which by the way, that's one of my other surprises is how little data we have, right about these.
00:15:54.041 --> 00:16:03.651
So for people who like, um, like it's really hard to get insights, especially if you publish across multiple, um, multiple platforms, podcast players.
00:16:03.651 --> 00:16:15.201
But I think for me, I think going into it, if I was going to, if I could think back about what I would have been most concerned about this, having any kind of longevity would have been just having enough people who wanted to be on it.
00:16:16.276 --> 00:16:17.626
And it's been almost the opposite.
00:16:17.636 --> 00:16:28.547
When I think about like, we've got a hundred, now a hundred one, a hundred, this is a hundred two episodes, I think, um, there's only been a handful of people have been on more than once, truly, right?
00:16:28.576 --> 00:16:32.516
And there's, there's probably half a dozen maybe of those, which means.
00:16:32.966 --> 00:16:34.567
That's a lot of people we've talked to.
00:16:34.567 --> 00:16:36.856
And sometimes I forget everybody we've talked to.
00:16:36.856 --> 00:16:39.547
So it was kind of fun going through the list recently.
00:16:40.096 --> 00:16:44.187
Um, but that's actually absolutely not been the challenge, right?
00:16:44.206 --> 00:16:53.297
The bigger challenge has been just trying to make the time to get them all on and to have an opportunity to share their knowledge with the rest of the community.
00:16:53.307 --> 00:16:54.896
And I, and I love having these first timers.
00:16:54.896 --> 00:16:57.116
We just, we just recorded an episode.
00:16:57.116 --> 00:16:57.526
It'll be.
00:16:58.011 --> 00:17:14.291
Coming out shortly, uh, it'll be out before this one with somebody who, first time that he's ever been on a podcast and it was, um, yeah, I, I do feel like we've done a pretty good job of making it easy for those people to, to come in and feel comfortable and not be intimidated by it.
00:17:14.912 --> 00:17:15.622
Yeah, I
00:17:15.622 --> 00:17:15.942
agree.
00:17:16.011 --> 00:17:28.497
I think, um, podcasting has a different flavor on every single show, as I just got done illustrating or saying, and, um, I think our show, I mean, I'm proud of what you've done with the show, Michael.
00:17:28.547 --> 00:17:34.176
Like you've, you've made it what you feel is the right approach.
00:17:34.176 --> 00:17:35.356
And I totally am aligned.
00:17:35.356 --> 00:17:37.216
And I, I think I speak for Naomi.
00:17:37.346 --> 00:17:44.747
She feels very similar, obviously, because we're still doing it together, but I think our show makes it comfortable.
00:17:45.226 --> 00:17:48.456
Like it's, I like the, um.
00:17:49.081 --> 00:18:02.142
Lack of structure and just a dialogue because it lets people speak freely and you know, it's okay We might take it out if you tell us to but you know for our listeners if you haven't heard us say it before We don't edit the show.
00:18:02.372 --> 00:18:12.551
Don't know if you can tell but We don't edit it at all So, yeah, I think that's that's what that's like our a bit of our secret sauce.
00:18:14.392 --> 00:18:31.402
It's kind of fun I think in the future, hopefully that You know, the comment that you made, Michael, about how we don't technically have a ton of insights or data on listeners and just like podcast downloads and things like that, um, in the future, I hope that will change, right?
00:18:31.442 --> 00:18:39.041
Because I hope that with platforms out there that are becoming and are super popular, Substack being one of them, right?
00:18:39.281 --> 00:18:40.571
Ghosts, things like that.
00:18:41.432 --> 00:18:48.162
I think it's really important for content creators to have access and keep their own data.
00:18:48.826 --> 00:18:52.461
Right, and so hopefully these podcasting platforms take notes.
00:18:53.122 --> 00:18:56.682
and make some changes that allow us to be, you know, cause it's motivating, right?
00:18:56.682 --> 00:19:06.662
When you see, hey, a rise in your listeners and you want to then create more content that resonates with them, but data drives some of these decisions that we make, right?
00:19:06.771 --> 00:19:09.991
So, you know, it's just, hopefully those things will change.
00:19:10.287 --> 00:19:10.596
Yeah,
00:19:10.706 --> 00:19:19.716
no, it, so the whole tech stack for doing podcasts reminds me a little bit, Mike, you and I were talking just the other day about event tech, right?
00:19:20.086 --> 00:19:26.116
Cause there's like lots of players and there's not a lot of consistency and they all do different little pieces of it.
00:19:26.146 --> 00:19:30.886
And so to, to put together, you know, if you're doing events, right.
00:19:30.886 --> 00:19:35.636
It's just really hard to sort of cobble together the, the technology pieces that you need to enable it.
00:19:36.601 --> 00:19:43.751
So, um, I'm, I'm with you, Naomi, I do hope that there's some, some changes that give us better insights.
00:19:43.771 --> 00:19:57.971
Cause it's the one, the one thing I wish we got more of, and I'm not necessarily looking for people to just start cramming us with, um, feedback, but it, but as we don't get much direct feedback, I mean, uh, when we do, it's generally been positive.
00:19:58.001 --> 00:20:02.201
I think there's one episode where I got like, Hey, that was interesting, but probably not the best.
00:20:02.571 --> 00:20:04.912
Thing and it was one that like it was fun.
00:20:04.912 --> 00:20:05.851
It was an experimental one.
00:20:05.851 --> 00:20:08.362
It's the one that we did early on relatively.
00:20:08.362 --> 00:20:12.201
Oh The audio the audio branding.
00:20:12.682 --> 00:20:12.902
Yeah.
00:20:12.902 --> 00:20:13.231
Yeah.
00:20:13.372 --> 00:20:13.501
Yeah.
00:20:13.501 --> 00:20:15.382
Yeah, which I thought was very interesting.
00:20:15.382 --> 00:20:15.771
I thought
00:20:15.811 --> 00:20:18.692
it was super interesting Hey, that's no shame on you though.
00:20:18.721 --> 00:20:19.122
Yeah, no,
00:20:19.192 --> 00:20:24.882
no, no, that's totally okay So that's like I but that's like it was useful to get that feedback, right?
00:20:24.892 --> 00:20:25.341
Totally.
00:20:25.451 --> 00:20:25.601
Yeah.
00:20:25.642 --> 00:20:25.912
Yeah
00:20:26.811 --> 00:20:31.132
Yeah, it might also be the way that people consume podcasts though, right?
00:20:31.152 --> 00:20:36.902
Like, I don't know about you, but I, I'm consuming it when I'm at the gym or on a driving somewhere or running errands.
00:20:37.531 --> 00:20:44.662
After I listen to it, I then kind of like file it away and I'm not necessarily, Oh, I'm gonna send a note to X person, right?
00:20:44.662 --> 00:20:46.241
It's like, you're not directly in front of your computer.
00:20:46.271 --> 00:20:47.351
It might just be something that.
00:20:47.416 --> 00:20:50.916
It's just the, it's just the nature of the
00:20:50.916 --> 00:20:51.507
medium, right?
00:20:51.656 --> 00:20:55.797
Yeah, no, it's a, it's a nice passive way of learning, I guess.
00:20:56.186 --> 00:20:58.726
If, if, if hopefully we are providing stuff that's helping people learn.
00:20:58.726 --> 00:21:04.576
But, um, I, I, I would like, so I don't want to dissuade people from giving us feedback.
00:21:04.576 --> 00:21:06.346
I do, it would be great to get feedback.
00:21:07.017 --> 00:21:07.596
Yeah, I
00:21:07.596 --> 00:21:08.376
totally agree.
00:21:08.716 --> 00:21:11.856
So maybe that's something that these tech platforms could take too, right?
00:21:11.866 --> 00:21:27.216
Like, like, gosh, if I were to, you know, I think I've said this before, maybe to both of you, I don't remember, but like, I feel like if we band together, like a number of mark marketing ops professionals, we would probably create like a way better marketing automation platform.
00:21:27.216 --> 00:21:29.216
That's been, has ever been created.
00:21:29.216 --> 00:21:29.456
Right.
00:21:30.942 --> 00:21:33.781
Practitioners that have like seen every like dark corner.
00:21:35.051 --> 00:21:37.321
I feel like it's similar in this podcast thing.
00:21:37.321 --> 00:21:42.031
Like if I could come up with a bunch of different ways to make this a little bit better for the creator.
00:21:42.081 --> 00:21:47.591
I mean, and then on the, with all this AI stuff that's happening now, I imagine like your podcast.
00:21:47.706 --> 00:22:06.916
player that you're streaming through, uh, queuing up a prompt to you that says, Hey, like categorically speaking for Opscast, you, you tend to listen to this, this, and this type of category, like the most, like, do you want to write, you know, the show, the show hosts feedback about these two categories so that.
00:22:07.517 --> 00:22:29.466
You know, or these other ones that you're not listening to to share why That wouldn't be rocket science for for these companies to do right like they could gpt Like what would the theme of this episode be and then you know present that information back to you anyway i'm getting off my Random ai topic now I don't know.
00:22:29.686 --> 00:22:30.737
So it's fun.
00:22:31.237 --> 00:22:31.676
I love it.
00:22:31.747 --> 00:22:41.442
I I do think You know, to, uh, what you were saying a moment ago, Naomi, about the stats of, like, that motivate you, right?
00:22:41.571 --> 00:22:43.071
Just generally marketing, that's true.
00:22:43.101 --> 00:22:51.132
But, um, for, like, part of our downfall, which is also a secret sauce, is that we aren't, like, structured.
00:22:51.132 --> 00:22:56.672
And, and then, like, that's also, like, equally, like, a bit of a downfall for us.
00:22:56.672 --> 00:23:02.672
Because, like, categorically speaking, we don't really have, like, a theme or something that we're pursuing or measuring against either.
00:23:02.672 --> 00:23:10.057
Like We could look at all these episodes and surmise roughly what the, the trend is as to what people like the most.
00:23:10.696 --> 00:23:14.386
But like, it's going to take some sort of AI for me to do it.
00:23:14.916 --> 00:23:19.856
Because they're not broken out in any category right now and I don't want to sit there and manually figure that out.
00:23:20.757 --> 00:23:23.406
So, that is a little bit of our downfall too.
00:23:23.971 --> 00:23:31.021
It would be interesting to like, dump it, yeah, dump it into ChatGPT and like, figure out what the, yeah, that would be super interesting.
00:23:31.041 --> 00:23:39.682
I, I use, speaking of ChatGPT, I do have to say, I have, I used it for something I thought was quite ingenious over the holidays.
00:23:40.011 --> 00:23:41.362
I used it to create a seating chart.
00:23:42.601 --> 00:23:43.112
Really?
00:23:43.971 --> 00:23:44.672
For a dinner.
00:23:44.692 --> 00:23:49.882
I, I, I put in everybody's name, a little bit about them.
00:23:49.902 --> 00:23:51.101
These people didn't know each other, right?
00:23:51.132 --> 00:23:52.041
A little bit about them.
00:23:52.061 --> 00:23:53.201
And I said, you know.
00:23:53.966 --> 00:24:02.226
In a round table, where should these people sit so that they would have really great conversations with the people next to them and directly across from them based on common interests.
00:24:02.226 --> 00:24:04.166
And these are, this is what they do.
00:24:04.436 --> 00:24:05.416
This is their hobbies.
00:24:05.626 --> 00:24:07.797
And it made me like the seating chart, which is amazing.
00:24:08.106 --> 00:24:11.567
And then I told everyone afterwards, I'm like, I use chat to be T they were like blown away.
00:24:11.567 --> 00:24:13.396
That's
00:24:14.476 --> 00:24:14.896
fantastic.
00:24:14.896 --> 00:24:15.211
That's.
00:24:15.211 --> 00:24:15.586
That's
00:24:15.586 --> 00:24:18.892
such a good use of AI, like, yeah, yeah,
00:24:19.192 --> 00:24:19.892
it was wild.
00:24:19.922 --> 00:24:35.761
It was pretty, it was pretty, and then like, it got the more, obviously the more detailed, um, I was with everybody's, you know, little bio blurb that I put in the, and I also said like, give me a reason why they should sit next, like, tell me why you think they should sit next to each other.
00:24:35.932 --> 00:24:36.301
Yeah.
00:24:36.432 --> 00:24:36.771
Right.
00:24:37.531 --> 00:24:38.612
That's so cool.
00:24:38.761 --> 00:24:38.821
I
00:24:38.821 --> 00:24:39.061
love that stuff.
00:24:39.521 --> 00:24:41.501
I could just see Naomi doing that, right?
00:24:44.836 --> 00:24:54.037
I can't, um, I GPT so much stuff, so that's, I have not done any like GPT for my personal life.
00:24:55.557 --> 00:24:56.047
It's all
00:24:56.067 --> 00:24:56.757
just work.
00:24:57.326 --> 00:25:00.466
Mostly I've done it just for randomly, random, stupid, fun stuff.
00:25:01.267 --> 00:25:02.297
Writing rap songs.
00:25:02.297 --> 00:25:06.126
Yeah.
00:25:07.366 --> 00:25:15.386
Um, well, I, I do like, I think, I do think that part of the special sauce is just though Mike, you brought it up, right.
00:25:15.386 --> 00:25:23.696
That we all three bring different perspectives, but I actually think that, I don't know about you, but I like to think of you guys as friends and like more than just.
00:25:24.456 --> 00:25:25.706
You know, colleagues on this.
00:25:25.706 --> 00:25:28.067
I mean, I think we've we've gotten to know each other pretty well.
00:25:28.067 --> 00:25:36.507
And we've, you know, I think that comes out in how we interact, even when we disagree, which we do quite often, I think so.
00:25:36.576 --> 00:25:36.966
Yeah.
00:25:37.126 --> 00:25:37.487
Thank you.
00:25:37.487 --> 00:25:37.946
I don't agree with
00:25:37.946 --> 00:25:38.176
that.
00:25:40.866 --> 00:25:41.446
Just kidding.
00:25:42.241 --> 00:25:42.862
I agree.
00:25:42.932 --> 00:25:43.362
Thank you.
00:25:43.362 --> 00:25:52.422
I think it's been a ton of fun and, um, yeah, for the, for the listeners out there, like, please send feedback and come on the show.
00:25:52.622 --> 00:26:01.281
I do think we're going to have some repeat guests here soon because it's been a while since we've had some of some folks on that have some new, new things that they should be sharing with our listeners.
00:26:01.291 --> 00:26:05.942
So, you know, I might be knocking on your door at some point here soon.
00:26:07.432 --> 00:26:08.791
Naomi theme.
00:26:09.021 --> 00:26:11.612
Uh, we're thinking about doing a theme.
00:26:11.701 --> 00:26:16.321
And so we're gonna we're gonna plant the seed now with anyone who actually listens to this whole episode.
00:26:17.091 --> 00:26:17.481
And
00:26:18.402 --> 00:26:20.122
now we'll know who's actually listening the whole way.
00:26:20.682 --> 00:26:20.961
Yeah,
00:26:23.801 --> 00:26:24.991
the theme is like.
00:26:25.886 --> 00:26:33.856
We're going to like pull together some go to market, like the trends and go to market strategies right now, like community led, partner led, uh, people led.
00:26:33.866 --> 00:26:35.866
There's a, there's a few of these.
00:26:36.076 --> 00:26:37.176
PLG, the whole bit.
00:26:37.176 --> 00:26:38.346
PLG, all of that stuff.
00:26:38.936 --> 00:26:47.997
Uh, and then, and then get them to share a little bit about like how they're working with marketing ops and rev ops practitioners to implement these go to market strategies.
00:26:48.487 --> 00:26:53.956
Um, so that we can better learn like what they're about and how to support them and that kind of stuff.
00:26:53.956 --> 00:26:54.866
So what do you think?
00:26:55.686 --> 00:26:56.557
I think that's great.
00:26:56.906 --> 00:26:57.807
Yeah, sounds good.
00:26:57.856 --> 00:27:01.277
I, I mean, I, I, it's topics that I'm interested in too, right?
00:27:01.936 --> 00:27:08.057
So lots of that, um, more attribution stuff, analytics reporting, I think for me.
00:27:08.557 --> 00:27:22.156
Like, if we were to do topics around, um, uh, or themes, I guess, around, uh, managing expectations and, and how do you present things to the SLT?
00:27:22.476 --> 00:27:28.247
So a hot topic, and I believe there's a, um, a webinar or a attribution webinar.
00:27:28.247 --> 00:27:29.497
Has that, has that happened already?
00:27:29.656 --> 00:27:30.366
Or is it happening?
00:27:31.086 --> 00:27:34.696
We, we had one just the other day, and then there's another one coming up.
00:27:35.757 --> 00:27:36.186
Yeah.
00:27:36.797 --> 00:27:43.527
So I think for me, it's not so much like that stuff is great, but then what happens after?
00:27:43.576 --> 00:27:44.716
What do you do with this information?
00:27:44.726 --> 00:27:50.037
How do you then disseminate it to the people that actually need to see it and how do you explain it in a way that makes sense to them?
00:27:50.376 --> 00:27:52.317
I think those kinds of things would be great too.
00:27:52.547 --> 00:27:52.777
Right.
00:27:52.787 --> 00:27:52.886
Yeah.
00:27:53.307 --> 00:28:06.277
So it's like kind of stepping a bit outside of our marketing ops bubble and how do we Effectively communicate to the people that need this information, but don't necessarily work in our space.
00:28:07.362 --> 00:28:11.071
Oh man, this harks, this harks back to, uh, summer camp, huh?
00:28:12.041 --> 00:28:12.362
Yes.
00:28:13.321 --> 00:28:14.851
That's exactly what I was thinking.
00:28:15.501 --> 00:28:29.416
No, I, so I think it was kind of a, maybe it's a tangential to that, but, um, I think Mikey and I talked about it, even it'll come out in this podcast just prior to this, but, um, There's been a lot because we're around the new year, right?
00:28:29.416 --> 00:28:34.057
People are actively trying to figure out what are the right measurements for marketing ops.
00:28:34.086 --> 00:28:41.747
And, you know, I think there's, um, but I don't think that's something that we've really covered at all, really, which is kind of a surprise.
00:28:42.326 --> 00:28:44.656
Um, so I do think there's something there.
00:28:44.777 --> 00:28:48.166
Um, and Nomi, you can't miss that one because I think you've got some great.
00:28:48.551 --> 00:28:49.321
Things that you do.
00:28:49.951 --> 00:28:59.761
Um, so yeah, that one, I mean, I think that's generally that, like, how do you know if you're being effective and then, and then tie that with, how do you communicate that to the rest of the organization?
00:29:01.226 --> 00:29:01.656
Yeah,
00:29:01.747 --> 00:29:02.737
yeah, I totally agree.
00:29:02.737 --> 00:29:03.666
I think that'd be a ton of fun.
00:29:04.067 --> 00:29:22.596
It's, and, uh, with Mobs of Palooza 2024, um, we're actually gonna, like, bring back some of that subject matter, so, um, I'm excited about that piece too, cause like, I was just on with Jess Cow, uh, two, three hours ago.
00:29:23.047 --> 00:29:30.501
Today, um, Naomi and that exact subject matter was, uh, the topic of discussion for Mobs of Palooza.
00:29:30.872 --> 00:29:36.622
Either a presentation, um, or a course and more likely a course.
00:29:36.632 --> 00:29:40.432
So bringing some of that workshop stuff that we did with her back at summer camp.
00:29:40.432 --> 00:29:59.561
Yeah, I think that was, to me, that was one of the highlights of the summer camp from 22 was just really getting that really like immediate feedback about how I thought I would present it where I thought I was doing a pretty good job of translating it to.
00:30:00.041 --> 00:30:02.192
CMO speak and then being shot down.
00:30:03.422 --> 00:30:04.682
He was very humbling.
00:30:05.291 --> 00:30:06.162
This is what I heard.
00:30:06.172 --> 00:30:08.221
Well, yeah, yeah,
00:30:09.132 --> 00:30:09.481
yeah.
00:30:09.531 --> 00:30:10.575
I, uh.
00:30:11.122 --> 00:30:11.801
I totally agree.
00:30:11.801 --> 00:30:21.751
I think, I mean, and for, for all the listeners, um, the, if you're a pro member of our community, that session from Summer Camp is available to you.
00:30:21.761 --> 00:30:47.386
Nothing will replace being there in person, of course, but If you do want to go consume that content, that entire, I think it was like, what, two, three hours of content or something, um, of a session, uh, that entire like engagement with just cow and Nancy, who was the CMO guest in that room on that day, um, is available to all of our paid members on the website and you can go consume that.
00:30:47.386 --> 00:30:51.797
But yeah, I think it's one of the hardest things to do is.
00:30:52.346 --> 00:30:53.646
Try to translate that kind of stuff.
00:30:53.646 --> 00:30:57.666
And so, yeah, I think it'd be a good idea for us to talk more about that on the show too.
00:30:58.346 --> 00:30:58.456
All
00:31:00.237 --> 00:31:00.767
right.
00:31:01.067 --> 00:31:01.586
Look at that.
00:31:01.686 --> 00:31:02.586
We thought we wouldn't do a
00:31:02.586 --> 00:31:03.216
whole episode.
00:31:03.247 --> 00:31:03.926
I know.
00:31:03.976 --> 00:31:05.277
Look at that, but we did.
00:31:07.666 --> 00:31:09.086
Well, thanks y'all.
00:31:09.086 --> 00:31:15.376
I really, um, y'all mean a lot to me and, uh, um, I couldn't think of anybody else I'd rather be doing this with.
00:31:15.376 --> 00:31:17.547
So appreciate you.
00:31:18.176 --> 00:31:18.666
Yeah.
00:31:18.726 --> 00:31:19.466
Same here.
00:31:19.886 --> 00:31:21.297
Back at you both.
00:31:22.777 --> 00:31:23.376
Anyway,
00:31:24.027 --> 00:31:33.216
seriously, all right, these guys are weird.
00:31:34.096 --> 00:31:36.466
Yes, we are in the best kind of way.
00:31:37.186 --> 00:31:38.517
Um, all right.
00:31:38.817 --> 00:31:40.336
Anything else before we wrap it up?
00:31:41.716 --> 00:31:42.416
I don't think so.
00:31:43.146 --> 00:31:44.007
Ping us anytime
00:31:44.007 --> 00:31:44.466
listeners.
00:31:44.497 --> 00:31:46.116
Yes, send us your feedback.
00:31:46.557 --> 00:31:48.166
We're still looking for more guests.
00:31:48.166 --> 00:31:51.466
We've got a number of people who I still owe follow ups on.
00:31:51.466 --> 00:31:57.017
So just know that it may not be super fast, but we're working on it anyway.
00:31:57.416 --> 00:32:03.517
Thanks again, everyone for your support, getting us to a hundred episodes and beyond, and we look forward to more until next time.
00:32:03.517 --> 00:32:03.777
Bye.
00:32:04.436 --> 00:32:04.726
Bye.
00:32:05.706 --> 00:32:06.017
Bye.
