ABOUT THIS EPISODE
Most business owners I talk to are working 40, 50, 60 hours a week, and a lot of that time goes on tasks that do not move the needle. In this episode I break down the real opportunity cost of being too busy to grow, and why getting your time back is worth way more than most owners realise.
Everyone thinks saving time is a nice to have. It is. But the bigger question isn't the 20 hours, it's what you do with them. Because you're not going to sit on the couch and watch Netflix. You're going to put those hours back into the business.
Here's what I cover:
-Why getting 20 hours a week back is only half the story. The real value is what you do with that time, and for most owners that means sales, marketing, and training the team, the stuff that actually propels the business forward.
-The $400k conversation. I worked through the numbers with a law firm client the other day. He had a part-time GM burning 10 hours a week pulling data across five different softwares. Each big client is worth $100k a year. Free up that GM to network and prospect instead, land one big fish every three months, and that's four new clients worth $400k a year, changing nothing else.
-The tradie losing $30k to $50k a month. Too busy to get back to leads fast, so he's losing 30% of his leads to slow response time. Every client is worth at least $10k. That's the opportunity cost of admin eating your day.
Timestamps:
00:00 Intro: the real cost of being too busy to grow
00:38 Saving time is nice, but what do you do with it?
01:53 The $400k opportunity cost (law firm example)
04:56 The tradie losing $30-50k a month to slow leads
05:29 Where a founder's time should actually go
06:19 The question to ask yourself right now
06:31 How a Leverage Audit finds your 20 hours
If you're a business owner doing $250k to $2m a year and you want to know where your time is leaking and what it's costing you, book a free Leverage Audit with me. We'll go through your systems and processes, figure out what's eating your time, and work out what we can automate, delegate, or delete so you can get back to growing. Link's in the description.
Find out how to get 20 hours/week back -
https://leveragedceo.com.au/optin
