I Sent My Head of Sales to Hormozi's First-Ever Offers Workshop | C.Suite Unfiltered 117

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you are risking everything by doing this.
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It is like, if I don't do that, everything technically I've built is at risk.
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This either 100% works and is the very obvious proof that Augusta is a great vehicle for you to invest in and grow your business, or it's a failure
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90% of the success of that location will hinge on John.
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Everything's been going bad because the ramps are delayed, the wrapping guys are in no rush to wrap our vehicles, we have to bribe them to pay extra to get them done next week when I'm there.
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If your business model is not changing and improving over the course of three, four, five years, then that is a really, you will be wiped out.
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Whether it be from AI or private equity, someone else is going to take your lunch because they'll pivot and they will adapt.
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Francesco, he's one of Alex's main copywriters.
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And he basically, this is a piece of advice he gave me.
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It's like, make it almost illegal.
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Make it like someone might be like, this is not real.
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You can't say that online.
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There are two types of people in the world.
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There's dumb people and there's smart people.
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Dumb people don't learn from their mistakes.
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Smart people do.
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And then Alex added, and then there's geniuses.
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And geniuses learn from other people's mistakes.
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Welcome back.
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Another episode, The C-Suite Unfiltered with Mike Andes.
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We are both weirdly kind of under the weather, even though we haven't interacted much.
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It's going around.
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But I have some very sad news.
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Okay.
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This is the last C-suite potentially in the studio.
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So don't worry.
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We're not going anywhere.
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But you are moving to Texas.
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Yeah.
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And when you come back, we will hopefully be in our new headquarters building.
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I have a feeling we'll have one or two while we're at training here.
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But yes, technically speaking.
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Yes.
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It's kind of weird because you are moving away, but I'll still see you basically once a month.
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October, we'll meet at the EquipX Go.
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November training.
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In Kentucky, November.
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We have new owner training.
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I already have like seven new locations ready to go for that, which is awesome.
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December, I'll be here for Christmas.
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Christmas, so you might pop into the office.
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Do a little Secret Santa.
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Always a good time.
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So, yeah, I didn't have a ton of structure for today, but I did want to start with a little bit of a surprise for you.
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Okay.
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So, you may not know, Ian, what?
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When this releases, it will release on September 28th.
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Oh, wow.
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You have this time.
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Do you know what the significance of September 28th is?
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20th is when we get there.
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28th, that's the week after.
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Oh... You're not on the right track.
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Oh, really?
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It's a day for training.
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I would just like to...
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I would just like to be the first person to publicly say congratulations on your 10-year YouTube anniversary.
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Oh, really?
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That you launched your YouTube channel.
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Are you serious?
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September 28th, 2016.
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Really?
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Yeah.
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Wow, that's interesting.
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10 years.
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My Candies has been on YouTube.
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Yeah, that was about a month after my accident.
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Month and a half, yeah.
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Yeah, so I guess...
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How does that feel?
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Like you're here now.
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I know you're not like a victory lap milestone person.
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Like those things don't necessarily motivate you.
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Anniversaries, it's like just a date on a calendar.
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That's fine.
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But I was like, I want to look this up.
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So I put it on my calendar to like, I set a reminder to like text you about it.
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And then I was like, wait, that's going to be when this releases and you'll be out of town.
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So it's like, I'll bring it up now.
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So 10 years you've been on YouTube.
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Thoughts, reactions.
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Did you ever think you'd do 10 years of YouTube videos?
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Um, no, not really.
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Like when I first started, it was more like I knew that I was going to turn the business around.
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I had done like a few weeks of like soul searching in terms of what needed to happen.
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I was like, I should just document this so that if someone else has a business that's not making money and they're out in the, you know, working 80, 90 hours a week, hopefully they can learn something.
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And I was like,
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Yeah, so I had these massive lights that were like construction lights that were halogens that get hot.
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And I put one massive one in a cabinet.
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If you go way back, it looks like I'm up against a wall with a whiteboard.
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But in reality, it's a kitchenette inside of my ADU, my accessory delivery unit, up above the garage.
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and it took the whole kitchenette.
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It was just like I opened up a cabinet, I put the light inside, and then that was my set.
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And I just had this tiny piece of garbage camera.
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I just push play or record and then record the thing and then turn it off.
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And it was just like trying to document that.
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So then did I think I would be in 10 years?
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I don't know.
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I have no idea.
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Yeah.
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How many YouTube videos do you think you've produced?
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Like you and your team.
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If you include all of it, it's probably 6,000 or 7,000.
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Between across multiple channels.
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Yeah.
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Okay.
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Yeah.
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Yeah.
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But anyways, I just thought that was cool.
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I was like 10 years you've been doing YouTube.
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That's pretty sweet.
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I don't know why you, I feel like there's, I mean, I guess it could just be the bias that I have from my perspective, but you've like three very important anniversaries in September.
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You have your 10 year YouTube anniversary.
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Now you, the first, uh, the first new owner training was in a September.
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Was it really?
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Yes.
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It was September like 2019, I believe.
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You sure it was September?
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I'm 99% sure.
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Maybe I'm off.
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Maybe we need to cut this out.
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I'm like 99% sure.
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I'm like 99% sure.
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I thought it was.
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Maybe I'm wrong on that.
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I don't know.
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Or maybe you launched it in a September.
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Either way.
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And then I was hired nine Septembers ago.
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Oh, wow, that's interesting.
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You know what is funny?
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I've always thought funny.
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It's like number of subscribers per thousand subscribers almost always directly correlates with the number of territories we sell at Augusta.
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Almost exactly.
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Yeah, because you're just under 250?
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Yeah, but you're 47.
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Okay.
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It's always been that way, dude.
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Like, literally.
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Because when we launched the franchise, I only had about, I think, 6,000 or 7,000 subscribers.
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And, like, that's when we launched.
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And, like, almost exactly 1,000.
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That's wild.
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So, for every 10,000 subscribers on the YouTube channel, there's one franchise.
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Yeah, so what would be really interesting is when we cross 1,000 locations, if I had a million subscribers.
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You're going to get there before we have 1,000 locations.
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Hey, I have never had big jumps in subscribers ever.
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It's always been a slow, very gradual grind.
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Why do you think that is?
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You've been doing YouTube for 10 years.
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I need to be better, dude.
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Is it because you don't lean into like the click-baity algorithm stuff?
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I do.
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We try our best.
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We try all sorts of stuff.
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I mean, you guys do, and that's not like a knock on the media team or anyone who's editing this or listening, Chase.
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What I'm saying is like,
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You guys produce what will actually provide value.
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And yeah, thumbnails sometimes clickbaity.
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Titles sometimes clickbaity.
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You have to play that game.
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But do you feel like there's something that you could be doing differently to increase that?
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Well, the goal is to grow the business and have impact.
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It's not to get more views and subscribers.
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But I don't think I'd do anything different because I don't want followers that are there for humor or crazy stuff.
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I want business owners.
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That's who I care about.
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So I'd be very happy if I hit a million subscribers when we hit a thousand territories.
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Do you think you would just have more subscribers if you want more general business advice?
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I think the challenge is going to bring a lot more general people.
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Yeah.
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But I would love to have the same correlation, dude.
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Yeah.
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Yeah.
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Yeah.
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How many subscribers are you hoping to get?
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I guess we'll pivot to that.
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You're moving to Texas this weekend.
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Very sad.
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We will miss you here.
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Yeah.
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But how many subscribers?
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What does the subscriber goal count?
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Let's see if I can share this.
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Is it to break 300?
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Is it 260, 275?
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No, it's just 300.
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Okay.
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The reason why I'm looking for- In six months.
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Like you want to hit 300- I've shown you this.
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Yes, yeah, yeah, yeah.
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So, oh, did I just show you a black screen?
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You're good.
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I've seen that though.
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Yeah.
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I knew what you were going to show.
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So it's just my lock screen.
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It has like the targets for this project specifically to keep my head in the game.
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I love how you put one specifically for me in my department and never like verbally said it.
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You were just like, check this out guys.
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I'm like, cool.
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Gonna know that's my goal.
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Uh.
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That's what we talk about all the time.
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That's my goal for the project.
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Yeah, I know, I know.
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Whether or not you sell it, that's on you.
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Someone has to fulfill it.
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Someone has to bring the deliverable.
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So that's cool.
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300,000 subscribers over the next six months, so basically 50,000 subscribers.
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So you're looking at 10 a month, 10K a month.
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Yeah, 10K a month, which would be our biggest jump ever.
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Yeah.
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We've never grown like that.
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Are you putting in terms of percentage how many like resources from your media team are you putting towards this project alone?
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Like is that going to be the primary team's focus?
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Or is it like you just have a team of the editors just always edit the thumbnail people always do the thumbnail like I don't know.
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It kind of.
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blends a lot like stuff for example like with august like with what you're working on with ad stuff homework stuff it all blend like the media team is not just like mike andy's right it is very much like we have blue collar summit coming up so like everyone does everything uh and there's pros and cons to that i think the pros outweigh the cons because they all understand why they're doing what they're doing because they they see it fit into the broader ecosystem so like why do we do this random podcast with mike and lee it's like well like
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Lee is able to then talk to people and they know who he is.
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And they understand that because they're also working on the ad for the franchise.
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And it's like, they're just pros and cons.
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Yeah.
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I had someone actually on a sales call yesterday, interested in joining Augusta.
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They referenced the podcast, you, me, Liz, and Josh did.
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Whoa.
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Like six or seven years ago.
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Yeah, way back.
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We were kind of like debating like projects and recurring, it was like one of your debate style ones.
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And it was cool, cause it was, he thought it was interesting that like we had the perspective of like Liz from the office, and then me and Josh from the field, and then you as the owner.
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So maybe we, I don't know if we bring that format back
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In that tiny little table.
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Yeah, yeah, yeah.
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Let's go.
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But yeah, it was wild that he referenced that.
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He was like, yeah, I was like, Liz.
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And I was like, okay, Liz has been in maybe some recent content.
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And then he's like, yeah, and this other guy, Josh.
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I was like, whoa, whoa, whoa, whoa, whoa.
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Pause.
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That's a long time ago.
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So anyways, as you go to Texas.
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You have to send this to Josh.
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You have to send this to Josh.
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Yeah, definitely.
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Shout out Josh.
248
00:09:36.012 --> 00:09:36.473
Great guy.
249
00:09:36.493 --> 00:09:38.013
One of the OG Augusta field workers.
250
00:09:38.053 --> 00:09:39.453
He was in my Friday video.
251
00:09:39.493 --> 00:09:43.554
They did some great callbacks on my last Friday video.
252
00:09:43.854 --> 00:09:45.694
The one where I'm just sitting down talking about... Oh, it was great.
253
00:09:45.774 --> 00:09:46.154
That was great.
254
00:09:46.214 --> 00:09:46.935
I just listened to it.
255
00:09:46.975 --> 00:09:47.675
I didn't see the visuals.
256
00:09:47.695 --> 00:09:48.275
The callbacks were crazy.
257
00:09:48.295 --> 00:09:51.355
For the first time ever, my dad got a cameo of him at the pulpit.
258
00:09:51.715 --> 00:09:52.756
Let's go, dude.
259
00:09:52.776 --> 00:09:55.436
I was like, wow, they did some investigative journalism for that one.
260
00:09:55.456 --> 00:09:55.896
Dude, let's go.
261
00:09:55.916 --> 00:09:56.496
John Andes.
262
00:09:56.796 --> 00:09:59.077
Just winning people over for the Lord, baby.
263
00:10:01.038 --> 00:10:14.410
that's awesome no I didn't watch that one I apologize a lot of your when I know you're monologuing I just listen I don't see the visuals the visuals are nice shout out to the media team make the visuals look nice for this but I just listen to it so anyways
264
00:10:15.211 --> 00:10:16.652
Final thoughts before you head to Texas.
265
00:10:16.712 --> 00:10:19.413
I know you posted something in the Home Service boardroom.
266
00:10:19.633 --> 00:10:21.214
I'm not going to share that.
267
00:10:21.274 --> 00:10:22.234
I don't have a screenshot of it.
268
00:10:22.254 --> 00:10:22.914
I'm not going to read it.
269
00:10:23.415 --> 00:10:27.557
If you want to get Mike and his thoughts, you know, like and subscribe.
270
00:10:27.737 --> 00:10:33.759
I'll send you a link, you know, and you can see his unfiltered opinions on certain things in the Home Service boardroom.
271
00:10:34.079 --> 00:10:39.142
But you posted, I would call it a vulnerable post for you about this Texas challenge.
272
00:10:40.102 --> 00:10:44.504
Maybe lean into that post a little bit for the C-suite audience that might not be in the home service boardroom.
273
00:10:44.904 --> 00:10:47.466
What is Mike Andy's feeling right now before he goes to Texas?
274
00:10:47.486 --> 00:10:54.569
Yeah, like you can control everything you possibly can, but there's always variables that can go awry.
275
00:10:55.169 --> 00:11:01.793
Most of it has to do with people because humans are fickle, and we all have health and family, etc.
276
00:11:01.853 --> 00:11:05.354
So you try to control everything you possibly can, but ultimately...
277
00:11:08.198 --> 00:11:10.279
I'm kind of putting my entire reputation on the line.
278
00:11:10.760 --> 00:11:15.303
And so I think I made this post the other day, and it kind of took off.
279
00:11:15.663 --> 00:11:17.224
And Brianna read the comments.
280
00:11:17.344 --> 00:11:22.687
I stay away from posts that go viral because it brings an audience typically that is very much saying stupid stuff.
281
00:11:22.747 --> 00:11:23.628
Yeah.
282
00:11:23.908 --> 00:11:25.909
And I always read my comments typically.
283
00:11:25.929 --> 00:11:31.513
But when it goes viral-ish and you get random new people, they'll say stuff that I just don't need in my head.
284
00:11:32.013 --> 00:11:35.478
Especially going into a challenge where you already have enough doubts in your head.
285
00:11:35.518 --> 00:11:37.300
But she's like, no, it was all really positive.
286
00:11:37.440 --> 00:11:44.168
And she's like, the ones that actually are the best, though, she said, are the people that you can tell are really good business owners.
287
00:11:44.188 --> 00:11:45.790
When you go to their profile, they have big businesses.
288
00:11:46.210 --> 00:11:50.595
And they're the ones that are identifying that you are risking everything by doing this.
289
00:11:51.456 --> 00:11:56.903
And because if I'm going to share the budget, which I'm thinking the video is coming out next week of my budget, I'm going to share my customer equity and cost.
290
00:11:56.923 --> 00:11:58.024
I'm going to share all those things.
291
00:11:58.425 --> 00:12:01.729
And I'm saying, by a year, I have to hit this target in revenue.
292
00:12:01.749 --> 00:12:03.251
And it's all going to be recurring.
293
00:12:03.831 --> 00:12:05.133
And I'm going to show all of it.
294
00:12:05.634 --> 00:12:07.876
Then it is like if I don't do that.
295
00:12:08.697 --> 00:12:10.879
Everything technically I've built is at risk.
296
00:12:11.399 --> 00:12:12.580
And so that is a lot.
297
00:12:13.020 --> 00:12:18.323
Everyone that watches this knows the business content and would likely support me hitting my goal.
298
00:12:18.644 --> 00:12:22.907
But there's going to be plenty of people very much looking for the opportunity for me not to.
299
00:12:23.447 --> 00:12:27.309
And so, yeah, it's just like it needs to work.
300
00:12:27.750 --> 00:12:30.652
And so when I originally pitched this, it was like, hey, I'm going to start up a location.
301
00:12:30.772 --> 00:12:33.173
And then I just need to show the first 90 days.
302
00:12:33.694 --> 00:12:34.574
And then we all have the meeting.
303
00:12:34.594 --> 00:12:35.615
And Nick is like, this must work.
304
00:12:36.536 --> 00:12:37.016
Maybe you did.
305
00:12:37.196 --> 00:12:38.857
It was me and then Nick doubled down.
306
00:12:38.917 --> 00:12:39.518
Yeah, yeah.
307
00:12:39.738 --> 00:12:42.500
He's like, this must work and it must continue forever kind of thing.
308
00:12:42.540 --> 00:12:47.444
Yeah, you pitched it to us and in your package of how you pitched it to us, there were too many if statements for me.
309
00:12:47.804 --> 00:12:49.906
And I was like, we have to remove the if statement.
310
00:12:50.166 --> 00:12:52.147
This either works or it's a massive failure.
311
00:12:52.528 --> 00:12:53.629
There are no if statements.
312
00:12:54.029 --> 00:12:55.690
If X happens, we do Y.
313
00:12:55.830 --> 00:12:56.771
If A happens, we do B.
314
00:12:56.791 --> 00:12:57.852
It was like, take those out.
315
00:12:58.272 --> 00:13:04.637
This either 100% works and is the very obvious proof that Augusta is a great vehicle for you to invest in and grow your business.
316
00:13:05.177 --> 00:13:09.361
Or it's a failure and I think you win via transparency as well.
317
00:13:09.561 --> 00:13:10.522
And I don't think it's going to fail.
318
00:13:10.662 --> 00:13:12.504
I think obviously I've worked with you.
319
00:13:12.524 --> 00:13:14.686
I wouldn't have worked with you for this many years if I thought it was going to fail.
320
00:13:15.587 --> 00:13:16.988
All of your crazy ideas we've tried.
321
00:13:17.008 --> 00:13:18.690
There have been a few failures along the way.
322
00:13:19.250 --> 00:13:21.732
I would say some of the failures along the way were more so distractions.
323
00:13:22.273 --> 00:13:24.375
This is the core of what you do every single day.
324
00:13:24.935 --> 00:13:33.679
And so the likelihood of failure is there, but if I were a betting man, which sometimes I am, just came back from Vegas, I'm like, I'm all in on this.
325
00:13:33.759 --> 00:13:35.079
I'm 100% all in.
326
00:13:35.139 --> 00:13:37.800
I will blindly follow and trust, and I think it's going to be awesome.
327
00:13:38.241 --> 00:13:39.401
Yeah.
328
00:13:39.441 --> 00:13:41.282
90% of the success of that location will hinge on John.
329
00:13:44.383 --> 00:13:53.911
Hopefully if things go bad, I will take the brunt of that, but he deserves 100% of the praise if it goes right.
330
00:13:53.931 --> 00:13:55.052
Because it all hinges on him.
331
00:13:55.352 --> 00:13:55.872
All hinges.
332
00:13:55.992 --> 00:14:02.858
So this week, everything's been going bad because the ramps are delayed, the rapping guys are in no rush to rap our vehicles.
333
00:14:02.878 --> 00:14:05.840
We have to bribe them to pay extra to get them done next week when I'm there.
334
00:14:06.701 --> 00:14:09.303
And then he's hiring very quickly.
335
00:14:09.403 --> 00:14:10.804
And so it'll be interesting.
336
00:14:10.844 --> 00:14:12.645
We've never grown a location of Gus at this fast.
337
00:14:13.960 --> 00:14:16.142
And we've never done it during the off season.
338
00:14:16.222 --> 00:14:16.463
Yeah.
339
00:14:16.963 --> 00:14:21.988
So like again publicly in the videos I will say – now I can say this to this audience.
340
00:14:22.409 --> 00:14:26.433
But like publicly on the vlog I will say a million in a year.
341
00:14:27.134 --> 00:14:30.257
Like the next level though is like I want to do it within six months.
342
00:14:30.437 --> 00:14:32.599
Three and a half of those months of which the grass doesn't grow.
343
00:14:33.260 --> 00:14:38.864
And we don't do properly cleanups, leaf cleanups, bush trimming.
344
00:14:39.244 --> 00:14:43.668
And so that is going to be, if I can do it within six months, by the time I leave, that's really the goal.
345
00:14:44.008 --> 00:14:49.252
And then to be able to hand it off to John and it still continue to grow, I really want to go back and have a second location.
346
00:14:49.812 --> 00:14:50.313
within a year.
347
00:14:50.453 --> 00:14:50.793
We'll see.
348
00:14:50.913 --> 00:14:51.313
We'll see.
349
00:14:51.573 --> 00:14:51.994
I love that.
350
00:14:52.094 --> 00:14:53.395
That's awesome.
351
00:14:53.875 --> 00:15:10.226
Yeah, it's just interesting because obviously I talk, my main job is talking to people interested in joining Augusta and it's so interesting that all the little rabbit trails that people want to go down and that's like, well, you know, what do you guys define as a cleanup or can I do this service or what if I offer this or like, you know, sometimes we do grading or like, can I do that under Augusta?
352
00:15:10.246 --> 00:15:11.767
And I'm like, yeah, sure, you could do that.
353
00:15:11.807 --> 00:15:12.048
But like,
354
00:15:12.768 --> 00:15:18.731
I'm not I wouldn't join McDonald's and say, hey, guys, you know how many tacos Taco Bell sells?
355
00:15:18.771 --> 00:15:20.331
You know, Taco Bell sells.
356
00:15:20.652 --> 00:15:21.612
I bet McDonald's has tried.
357
00:15:21.632 --> 00:15:22.692
Tens of millions.
358
00:15:22.712 --> 00:15:23.873
Well, they got the they got the wraps.
359
00:15:24.133 --> 00:15:28.395
They got their tortilla adjacent.
360
00:15:28.455 --> 00:15:32.397
But what I'm saying is it's like and I'm not like I am comparing us to McDonald's.
361
00:15:32.477 --> 00:15:32.697
Yeah.
362
00:15:32.897 --> 00:15:38.243
For the sake of metaphor or analogy, I'm not comparing us in terms of, like, the market share of McDonald's.
363
00:15:38.263 --> 00:15:39.204
I'll take billions of dollars.
364
00:15:39.545 --> 00:15:39.985
100%.
365
00:15:40.346 --> 00:15:48.955
But what I'm saying is it's just – what I'm so excited about is to just, like, when this is successful – I'm speaking that into existence.
366
00:15:49.176 --> 00:15:50.237
We're positive here.
367
00:15:50.297 --> 00:15:50.978
Positive outlook.
368
00:15:51.438 --> 00:15:53.400
When this is successful, it will just be, like, the –
369
00:15:54.061 --> 00:15:55.342
Stop trying to sell tacos.
370
00:15:55.663 --> 00:15:56.684
Just sell burgers.
371
00:15:57.204 --> 00:15:57.985
Oh, yeah, yeah, yeah.
372
00:15:58.005 --> 00:15:58.625
You see what I'm saying?
373
00:15:58.685 --> 00:15:58.846
Yeah.
374
00:15:58.886 --> 00:16:00.207
Like, this is the model.
375
00:16:00.527 --> 00:16:08.715
And I think people get so distorted by that because lawn care and landscaping and all the business owners I've talked to inside Augusta, outside Augusta, at your conferences, at Quip Expo.
376
00:16:09.135 --> 00:16:10.697
It's like, yeah, so we wanted to grow.
377
00:16:10.837 --> 00:16:11.598
So we added this.
378
00:16:12.158 --> 00:16:14.680
We wanted to grow, so we started selling this product.
379
00:16:14.760 --> 00:16:16.561
We wanted to grow, so I got this certification.
380
00:16:16.861 --> 00:16:19.743
It's like, why didn't you just double down on the thing that was working?
381
00:16:20.284 --> 00:16:24.566
And I think that's what I'm excited about with this experiment is, like, showing that doubling down.
382
00:16:24.967 --> 00:16:28.229
Like, you are now showing the, okay, we've built a franchise network.
383
00:16:28.369 --> 00:16:29.450
We've done this for seven years.
384
00:16:29.730 --> 00:16:30.330
The model's built.
385
00:16:30.350 --> 00:16:31.411
The sales funnels are built.
386
00:16:31.451 --> 00:16:37.275
The web presence, the systems, the back end, the command center, all of that is dialed at this point, and it will continue to improve.
387
00:16:37.655 --> 00:16:41.658
Now I'm just going to show you what happens when you push all your chips in the middle and say, I'm just going to do this thing.
388
00:16:42.540 --> 00:16:42.700
Yeah.
389
00:16:43.040 --> 00:16:50.402
Like I would say like for any because like what people will say to you is like for my first vlog in 2023 till now, like the model has changed.
390
00:16:50.462 --> 00:16:54.943
It's like, yes, if the model has not changed, you should get out of any franchise.
391
00:16:55.824 --> 00:17:00.865
And if your business looks like the same way it did back in 2023, you should also really take a hard look in the mirror.
392
00:17:01.385 --> 00:17:11.131
And so in the past three years since I last did that challenge, over three years, like simplification, so much more important, especially as more and more owners have gone to multiple locations.
393
00:17:11.231 --> 00:17:13.132
And I have seen more in the past three years.
394
00:17:13.192 --> 00:17:15.213
I have talked to a lot more business owners.
395
00:17:15.233 --> 00:17:16.594
I've seen a lot more industries.
396
00:17:16.974 --> 00:17:18.415
And it just becomes very apparent.
397
00:17:18.435 --> 00:17:24.458
And so instead of just taking the theory that I know is true, I have to just go exemplify it so that we can pivot for Augusta Nation.
398
00:17:24.738 --> 00:17:35.624
And one thing you'll be interested about that video from last week is number five, where I talk about this year, like the gut punch of realizing that everything I'd always taught Augusta has led them to a lot of people getting to a million dollars.
399
00:17:35.884 --> 00:17:38.125
But it's also the thing that will bottleneck from growing beyond that.
400
00:17:38.685 --> 00:17:43.467
And I need to exemplify like, okay, past a million, go into 10 is very different.
401
00:17:43.547 --> 00:17:49.429
Like the way that you lead, the way that you compensate, the way that you create systems is gonna look very different.
402
00:17:49.449 --> 00:17:56.432
Cause getting to a million, yeah, like what we did in North Carolina just need more time to get there in terms like, yeah, you had project, you had cleanups and like all of these other things.
403
00:17:57.433 --> 00:18:06.096
But when you're going to scale a business that you leave in six months and after it has crossed a million and you hand all the keys over to your general manager, that's very different business model you have to build.
404
00:18:06.576 --> 00:18:09.777
And so I think a lot of people will be confused by that.
405
00:18:10.537 --> 00:18:21.721
And I would just say like if your business model is not changing and improving over the course of three, four, five years, then that is a really like you will be wiped out, whether it be from AI or private equity.
406
00:18:21.941 --> 00:18:26.643
Someone else is going to take your lunch because they'll pivot and they will adapt new technology, improvements to the system.
407
00:18:26.983 --> 00:18:31.485
And so we've talked about a lot, especially the last like 12 to 24 months inside of Augusta.
408
00:18:31.805 --> 00:18:32.445
But I need to...
409
00:18:32.865 --> 00:18:35.087
I need to exemplify and lead by example.
410
00:18:35.127 --> 00:18:41.312
And I always talk about how leading by example is usually an entry-level form of leadership because it doesn't scale very well.
411
00:18:41.552 --> 00:18:44.754
The nice thing with content is I can capture it and then that can scale.
412
00:18:45.175 --> 00:18:51.780
And so me leading by example and me doing one location won't do anything for Augusta, but me capture on video is now the thing that I can put in front of them.
413
00:18:51.840 --> 00:18:53.461
I don't really lean like, I need proof.
414
00:18:53.822 --> 00:18:54.842
I'm not really doing it for that.
415
00:18:55.143 --> 00:19:00.367
It's an example that, okay, we saw what Mike did in South Carolina, or South Carolina,
416
00:19:00.927 --> 00:19:01.647
in North Carolina.
417
00:19:02.087 --> 00:19:03.208
Now we've seen what he's done now.
418
00:19:03.328 --> 00:19:05.029
And like, which of these do I want?
419
00:19:05.049 --> 00:19:06.929
Do I want the one location where I'm the operator?
420
00:19:07.189 --> 00:19:08.230
I'm doing the door hangers.
421
00:19:08.470 --> 00:19:09.170
I'm very involved.
422
00:19:09.510 --> 00:19:14.692
If I want this other option, which is going to be scalable, have a general manager, I need to operate a completely different level.
423
00:19:15.372 --> 00:19:22.975
And I get frustrated when people say that's all theory and that it doesn't work.
424
00:19:23.275 --> 00:19:24.495
When it's like, no, I know this works.
425
00:19:24.535 --> 00:19:25.376
I'm just going to go do it now.
426
00:19:25.396 --> 00:19:28.357
So there is a recipe to follow.
427
00:19:29.505 --> 00:19:32.389
Do you think, and we'll just go full transparency here.
428
00:19:32.409 --> 00:19:32.810
Okay.
429
00:19:33.050 --> 00:19:42.184
Do you think there will be inherent advantages available to Augusta owners that won't be available to the public based on this experience?
430
00:19:42.284 --> 00:19:42.885
Oh, yeah, yeah.
431
00:19:42.905 --> 00:19:43.045
Yeah.
432
00:19:43.325 --> 00:19:43.806
In what way?
433
00:19:44.487 --> 00:19:46.650
Well, okay, I'll be as blunt as you want me to.
434
00:19:46.670 --> 00:19:47.591
I'm just saying.
435
00:19:47.671 --> 00:19:51.635
Poor people will pull this card throughout the entire challenge.
436
00:19:51.655 --> 00:19:56.721
Like, sure, you could do this because you have Augusta and you have the website and you have Augusta Leeds and you have Command Center.
437
00:19:57.342 --> 00:20:01.887
And like I told Brandon, I'm like, to those people, I will say, yeah, so that's why you should join.
438
00:20:02.928 --> 00:20:03.288
That's one.
439
00:20:03.808 --> 00:20:08.749
And the other one, the other thing will be people that are like, you have so much money, of course you can do this.
440
00:20:09.309 --> 00:20:15.051
And again, I will say, like, yes, for the person that does have money, they can do this.
441
00:20:16.231 --> 00:20:25.873
And so I think it aligns with where we're trying to go, which is trying to take the million dollar operator much higher inside of Augusta to be able to copy and paste, have multiple locations, lead as a leader and not as an operator.
442
00:20:26.493 --> 00:20:28.773
And so it aligns directly with our objectives.
443
00:20:28.893 --> 00:20:31.754
I also have to realize that that is maybe 10% of my audience.
444
00:20:32.434 --> 00:20:41.136
And so that's why we don't expect these to crush on views when I'm going deep on ad strategy and why we do certain things with training and onboarding.
445
00:20:42.256 --> 00:20:52.139
But I think it will be at the very least the recipe that I need to make this change for Augusta and we need to turn this corner to turn operators into CEOs.
446
00:20:52.839 --> 00:20:54.739
And it'll be the next five years.
447
00:20:54.939 --> 00:20:56.960
I think a lot of people will point back to this as a challenge.
448
00:20:57.340 --> 00:20:58.760
And so that's my main focus.
449
00:21:02.441 --> 00:21:03.783
Tangential?
450
00:21:03.803 --> 00:21:04.323
How do you say that?
451
00:21:04.744 --> 00:21:05.705
Tangential?
452
00:21:05.725 --> 00:21:06.565
Tangential, there you go.
453
00:21:07.406 --> 00:21:08.407
From that main core.
454
00:21:08.588 --> 00:21:08.908
Got it.
455
00:21:09.128 --> 00:21:09.448
Objective.
456
00:21:09.468 --> 00:21:14.754
So you feel like, and this is me just trying to summarize it all into one kind of cohesive thought.
457
00:21:15.395 --> 00:21:19.939
North Carolina got us to prove, hey, this is kind of an owner-operator model.
458
00:21:19.959 --> 00:21:21.401
You can do it with low cash.
459
00:21:21.421 --> 00:21:22.582
You can find success quickly.
460
00:21:22.602 --> 00:21:23.463
You can scale quickly.
461
00:21:23.483 --> 00:21:24.324
You just need work ethic.
462
00:21:24.524 --> 00:21:25.565
You just need to work at work.
463
00:21:25.605 --> 00:21:29.467
Run gajillion miles doing door hangers, knock on doors, hold a sign next to the road.
464
00:21:29.927 --> 00:21:35.210
You get a few customers a week and get your first employee within a couple months and you slowly scale.
465
00:21:35.470 --> 00:21:36.250
Yeah.
466
00:21:36.470 --> 00:21:40.552
And the Augusta brand will support that because you did highlight like command center was taking your calls and other things.
467
00:21:41.053 --> 00:21:43.154
But this is just the next.
468
00:21:43.254 --> 00:21:46.696
And that got us to where we sold more franchises, more people subscribed.
469
00:21:46.716 --> 00:21:51.058
Like we had more people joining and saying like, OK, I feel confident that if this guy could do it, I could do it.
470
00:21:51.538 --> 00:21:53.539
Now this is just like a completely different ballgame.
471
00:21:53.599 --> 00:21:58.100
Like you went from that, just to use like a bad analogy, that was, you know, Friday Night Lights, high school football.
472
00:21:58.140 --> 00:21:59.301
Now you're going pro.
473
00:21:59.721 --> 00:22:00.701
Like you're in the NFL.
474
00:22:00.721 --> 00:22:02.362
Like there are millions of dollars at stake.
475
00:22:02.662 --> 00:22:08.864
Like hypothetically, there are hypothetical millions of dollars at stake to basically prove, hey, do you have massive amounts of liquidity?
476
00:22:08.964 --> 00:22:10.344
Are you looking for investment opportunities?
477
00:22:10.544 --> 00:22:12.745
To that person that's like, of course you can do it because you have the money.
478
00:22:12.785 --> 00:22:17.307
It's like, yeah, and there are other people out there with money that are looking for good investment opportunities and business opportunities.
479
00:22:17.587 --> 00:22:17.887
Two, three.
480
00:22:18.367 --> 00:22:25.433
One, stimulate their local economy, provide jobs for great employees, build something with actual enterprise value, and do something that they enjoy.
481
00:22:25.733 --> 00:22:32.058
Yeah, and there's a really high probability in five years I'll do this again at even a higher level, which I'll probably start 10 at the same time.
482
00:22:32.078 --> 00:22:33.079
Sweet.
483
00:22:33.219 --> 00:22:39.164
And that would be before we go public and to show that this is not just where you can invest $500,000 to a million.
484
00:22:39.404 --> 00:22:41.386
You can take $10 million and scale this very quickly.
485
00:22:42.006 --> 00:22:43.668
So I will probably do this again in five years.
486
00:22:43.948 --> 00:22:46.110
And so this is the evolution at which we're trying to grow.
487
00:22:46.230 --> 00:22:49.633
And my hope is that if an operator enters, it's like the seven stages of success.
488
00:22:50.193 --> 00:22:57.900
And like the 21 stages of success for all of Augusta Nation is like, where do I, everyone's out in a different place on this board, but we're all trying to get to the next stage of our career.
489
00:22:58.520 --> 00:23:02.283
And I need to extend how far someone can grow inside the system.
490
00:23:02.984 --> 00:23:06.467
And I need to show that, hey, if you have a million dollars, you can scale quickly.
491
00:23:06.727 --> 00:23:09.830
If you're just getting started, you can also grow from one location
492
00:23:10.470 --> 00:23:15.373
build into profit mode and go through these stages a little slower pace because you don't have the capital and that's fine.
493
00:23:15.734 --> 00:23:23.499
But ultimately it's like where do you want to go is not a million dollar business that you're tied to working 80 hours a week doing running around doing door hangers.
494
00:23:23.519 --> 00:23:25.280
That's not what I want for the owners.
495
00:23:25.740 --> 00:23:27.521
And I don't think it's in their best interest.
496
00:23:28.822 --> 00:23:32.084
for the long term to be able to hand that off, have enterprise value, sell the business.
497
00:23:32.364 --> 00:23:37.607
And I am very aware that when we go public, that will be the exit strategy for a lot of our new owners.
498
00:23:37.627 --> 00:23:45.032
The owners that are joining now and have for the past five years, when they have four, five, ten locations, their exit strategy will be we go public and their valuations all double.
499
00:23:45.432 --> 00:23:50.035
And so I need to prove that money being put into this system works well.
500
00:23:51.115 --> 00:23:52.896
that does not require operators.
501
00:23:53.876 --> 00:23:56.436
It just requires capital and plug that into the systems.
502
00:23:56.816 --> 00:23:58.877
And so yes, Augusta Leads is a massive advantage.
503
00:23:58.917 --> 00:24:01.697
I would not be doing that this year without Augusta Leads.
504
00:24:02.178 --> 00:24:10.639
The ability to have a bunch of data of what happens when we plug in tens of thousands of dollars into the system, what happens on Facebook ads, what happens to Google ads, what's the trends.
505
00:24:11.059 --> 00:24:13.940
I know so much data that we didn't know even a year and a half ago.
506
00:24:14.620 --> 00:24:20.484
And, um, so having that is going to be like a big unlock, having command center with dedicated agents, like we're testing that program.
507
00:24:20.504 --> 00:24:25.307
Like that's a huge unlock having homeworks, like figure out the stinking, uh, chemical treatment application.
508
00:24:25.327 --> 00:24:27.629
So like we can plug it into everything we're already doing.
509
00:24:27.649 --> 00:24:29.830
Like these are all things that, um, are important.
510
00:24:29.850 --> 00:24:31.171
So yeah, I love that.
511
00:24:31.751 --> 00:24:39.218
Mike, you said you were in Vegas recently, so maybe share with the pod your takeaways from ACQ offers workshop.
512
00:24:39.238 --> 00:24:40.079
So great pivot there.
513
00:24:40.499 --> 00:24:42.521
I was at acquisition.com.
514
00:24:42.841 --> 00:24:43.582
I got a couple pictures.
515
00:24:43.622 --> 00:24:45.443
Maybe the media team could put them up.
516
00:24:45.504 --> 00:24:46.985
So I went to their offers workshop.
517
00:24:47.325 --> 00:24:48.967
This was their first ever offers workshop.
518
00:24:49.267 --> 00:24:50.448
They've done scaling workshops.
519
00:24:50.468 --> 00:24:51.629
They've done sales workshops.
520
00:24:52.009 --> 00:24:52.770
Lots of different stuff.
521
00:24:52.810 --> 00:24:55.673
I've done different tiers of things that you can get access to with them.
522
00:24:56.293 --> 00:25:02.357
But this one goes specifically around the offer and basically, hey, if your offer is the bottleneck for business growth, like come here, learn from us.
523
00:25:02.397 --> 00:25:06.199
We'll help you dial that in, create a better offer, and you'll walk away with actionable items.
524
00:25:06.279 --> 00:25:08.100
And so I was there for two days.
525
00:25:08.860 --> 00:25:11.021
First day was all presentation tile.
526
00:25:11.181 --> 00:25:16.444
So speakers up on stage going through slide decks, all different advisors from Alex's team.
527
00:25:16.464 --> 00:25:17.765
So Alex didn't speak day one.
528
00:25:18.245 --> 00:25:22.528
Day two, what they did is they grouped you by revenue and there was a roundtable session.
529
00:25:23.108 --> 00:25:26.113
Unfortunately, well, I mean, this is my takeaway.
530
00:25:26.533 --> 00:25:37.249
I feel like I should have been in the largest revenue group, but we put in the revenue that, like, the corporate of Augusta does, like this office does in terms of command center and franchise fees.
531
00:25:38.030 --> 00:25:49.745
And so the questions were a little lower level in that regard, whereas if I was in that next room, like system-wide – because there were a couple businesses there that were doing beyond $10 million in annual revenue, which they said is like pretty rare.
532
00:25:49.825 --> 00:25:53.569
Like typically they're like 1 to 10 is kind of their core audience.
533
00:25:53.670 --> 00:25:53.810
Man.
534
00:25:54.371 --> 00:25:56.032
And there was a gentleman I met, awesome guy.
535
00:25:56.272 --> 00:25:57.253
He has like eight med spas.
536
00:25:57.273 --> 00:26:00.674
They all do like between 1.5 to like 3 million each.
537
00:26:00.954 --> 00:26:02.315
And so like he's in that band.
538
00:26:02.615 --> 00:26:08.258
So anyways, group by revenue for like roundtables where the advisors came and you got more tactical hands-on advice from them.
539
00:26:08.698 --> 00:26:13.640
And then the second half of the second day was more speakers than Alex came and spoke on stage.
540
00:26:13.781 --> 00:26:18.743
So generally speaking, biggest takeaways, one, they just operated at a different level.
541
00:26:18.963 --> 00:26:22.665
Like it is – but at a different level, that feels achievable.
542
00:26:22.785 --> 00:26:27.628
It's like I could get there if I continue to remove skill gaps.
543
00:26:28.168 --> 00:26:29.209
So that was number one.
544
00:26:29.229 --> 00:26:30.330
They all just move quicker.
545
00:26:31.390 --> 00:26:32.911
Their advice is just so spot on.
546
00:26:33.572 --> 00:26:39.275
And in terms of their advice and how they operate on a different level, they cut through all the noise and BS.
547
00:26:39.555 --> 00:26:40.756
That was like one of my favorite things.
548
00:26:40.776 --> 00:26:43.758
Like any question someone asked, it was like, why do you think that?
549
00:26:44.664 --> 00:26:45.424
Why would you say that?
550
00:26:45.824 --> 00:26:46.764
Why does that not work?
551
00:26:47.105 --> 00:26:49.245
Tell me how X is working, but Y isn't.
552
00:26:49.905 --> 00:26:57.527
And they get you to truly either defend your own thesis or they push you to see something different that maybe you didn't see.
553
00:26:57.547 --> 00:27:01.288
And that's the whole reason you go to a workshop or a live event is to get those experiences.
554
00:27:01.568 --> 00:27:05.549
So I loved how they just cut through BS of so many people's questions, even some of my own thoughts.
555
00:27:06.509 --> 00:27:08.149
So I don't know if you had specific questions.
556
00:27:08.169 --> 00:27:09.130
I guess I could just ramble.
557
00:27:09.430 --> 00:27:11.510
But it was really cool to just see how they operate live.
558
00:27:12.751 --> 00:27:14.371
And they use all of Alex's frames.
559
00:27:15.551 --> 00:27:18.032
in terms of how they communicate, how they ask questions.
560
00:27:18.052 --> 00:27:22.194
Like Alex has many pieces of content out there, but this one, like he repeats it a lot.
561
00:27:22.454 --> 00:27:26.156
He says, if you're in sales, like these are the two magic questions or two magic phrases.
562
00:27:26.976 --> 00:27:27.737
Give me an example.
563
00:27:27.937 --> 00:27:28.397
Tell me more.
564
00:27:29.588 --> 00:27:32.490
So give me an example of why that's a problem.
565
00:27:32.791 --> 00:27:33.891
Tell me more about that problem.
566
00:27:34.572 --> 00:27:40.657
And it was so funny to see it in the roundtable sessions because I'm with like – it's just like one of Alex's advisors and then like 20 people.
567
00:27:41.077 --> 00:27:46.401
And someone would be like, well, we have a problem in our business because X, Y, and Z doesn't work and we want to know how we could solve that.
568
00:27:46.742 --> 00:27:49.184
And the advisor would go, hmm, tell me more about that problem.
569
00:27:49.644 --> 00:27:50.204
And then they tell more.
570
00:27:50.224 --> 00:27:52.907
And he's like, well, give me a real-world example of how that works.
571
00:27:53.507 --> 00:27:58.431
And so the advisor gets like real hands-on tactical examples of why something might not work.
572
00:27:58.831 --> 00:28:02.654
They dig deeper into what might actually be the issue, and then they can act on the advice.
573
00:28:03.054 --> 00:28:06.657
So I thought it was cool to see like what Alex teaches, his people also do.
574
00:28:07.037 --> 00:28:14.062
And I think that's something that we internally as – because I'm just – equate like if Mike and Alex are CEO, founder, and then teams underneath.
575
00:28:14.302 --> 00:28:19.086
Like we all try to speak your language, like the 4L framework, the five stages of growth, like all of these things.
576
00:28:19.466 --> 00:28:20.367
And I thought that was cool that –
577
00:28:20.907 --> 00:28:26.949
Even all these guys are the high level operators maybe have been in businesses that aren't ACQ or AQC.
578
00:28:27.109 --> 00:28:27.469
What is it?
579
00:28:27.569 --> 00:28:28.029
AQC?
580
00:28:28.169 --> 00:28:29.070
ACQ?
581
00:28:29.190 --> 00:28:29.890
ACQ?
582
00:28:29.950 --> 00:28:30.450
AQC?
583
00:28:30.690 --> 00:28:31.510
AQC.
584
00:28:31.650 --> 00:28:32.411
Oh my word.
585
00:28:32.471 --> 00:28:33.591
It's AQC.
586
00:28:33.831 --> 00:28:34.911
Yeah, acquisition.
587
00:28:35.132 --> 00:28:35.792
No, ACQ.
588
00:28:35.832 --> 00:28:36.492
ACQ.
589
00:28:36.532 --> 00:28:44.955
Anyways, it's cool that all these guys are high level operators outside of ACQ, but they have adopted the language and frames that Alex use.
590
00:28:46.055 --> 00:28:47.897
Generally speaking, that was my ramblings.
591
00:28:47.917 --> 00:28:49.258
I don't know if you had specific questions.
592
00:28:49.278 --> 00:28:50.199
Happy to answer anything.
593
00:28:50.219 --> 00:28:50.519
That was great.
594
00:28:50.539 --> 00:28:51.179
We've already talked.
595
00:28:51.199 --> 00:28:51.440
Yeah.
596
00:28:51.680 --> 00:28:54.302
So I just wanted to make sure you had an opportunity to share at the pod.
597
00:28:54.362 --> 00:28:56.123
I'll give something that I thought was great.
598
00:28:57.965 --> 00:28:59.286
All these guys are just like killers too.
599
00:28:59.446 --> 00:29:02.469
Like I just love the way they present themselves.
600
00:29:02.829 --> 00:29:06.772
Not like physically, but you can just tell they're just like so calm, cool, and collective.
601
00:29:06.812 --> 00:29:07.193
They're like...
602
00:29:09.395 --> 00:29:10.655
They're like, what is it?
603
00:29:10.975 --> 00:29:11.896
They're like a springboard.
604
00:29:12.056 --> 00:29:16.177
Like there's so much potential energy, and they wait, wait, wait, wait, wait, and then they attack.
605
00:29:16.697 --> 00:29:22.158
They like gather, gather, gather data, gather data, gather data, understand the problem, understand the problem.
606
00:29:22.178 --> 00:29:24.799
And then it's just like, boom, solution at 100 miles an hour.
607
00:29:25.219 --> 00:29:25.979
I just love that.
608
00:29:26.039 --> 00:29:27.099
It was so cool to see it live.
609
00:29:27.119 --> 00:29:29.760
So Francesco, he's one of Alex's main copywriters.
610
00:29:30.220 --> 00:29:32.100
I was like, I have to ask him a question.
611
00:29:32.160 --> 00:29:33.761
Like I have some very specific questions.
612
00:29:34.181 --> 00:29:36.021
And he basically, this is a piece of advice he gave me.
613
00:29:36.041 --> 00:29:38.122
It's like if you're writing copy, so here's a freebie for everyone.
614
00:29:39.782 --> 00:29:40.843
Write five pieces of copy.
615
00:29:41.423 --> 00:29:45.324
Piece number one over here is the most generic vanilla advertisement ever.
616
00:29:45.604 --> 00:29:47.165
Like, join Augusta.
617
00:29:47.485 --> 00:29:48.425
It's a great franchise.
618
00:29:49.226 --> 00:29:51.266
Super generic blah copy.
619
00:29:51.767 --> 00:29:55.368
And he's like, number five over here, make it almost illegal.
620
00:29:56.188 --> 00:29:58.949
Make it like someone might be like, this is not real.
621
00:29:58.989 --> 00:30:00.070
You can't say that online.
622
00:30:00.610 --> 00:30:07.293
Like, Augusta will change your life and you'll have the best team ever and you'll never have to worry about money again and blah, blah, blah, blah, blah.
623
00:30:07.574 --> 00:30:08.574
Like, make it illegal.
624
00:30:08.674 --> 00:30:10.155
And that's like a bad example in real time.
625
00:30:10.595 --> 00:30:12.436
And then he's like, and then make it less generic.
626
00:30:12.776 --> 00:30:14.037
Make it less crazy.
627
00:30:14.737 --> 00:30:16.618
And that's pieces two and four.
628
00:30:16.998 --> 00:30:20.620
And then piece number three is what you actually put out online.
629
00:30:21.301 --> 00:30:22.241
Like that's your copy.
630
00:30:22.662 --> 00:30:23.922
So start with generic.
631
00:30:24.503 --> 00:30:26.924
You need a foundation of like this is like what we offer.
632
00:30:27.664 --> 00:30:28.785
Go crazy illegal.
633
00:30:29.065 --> 00:30:31.947
This is like the over-the-top promise.
634
00:30:32.447 --> 00:30:34.028
And then work towards the middle between those two.
635
00:30:34.248 --> 00:30:39.311
I thought that was a really cool creative thought process instead of, I need to make good copy.
636
00:30:39.371 --> 00:30:40.051
What's good copy?
637
00:30:40.091 --> 00:30:40.791
What is a good ad?
638
00:30:40.811 --> 00:30:41.592
What is a good email?
639
00:30:41.632 --> 00:30:43.753
What is a good follow-up sequence?
640
00:30:44.273 --> 00:30:48.295
That's an actual exercise you can use to start developing your skills of making better copy.
641
00:30:48.955 --> 00:30:50.776
I thought that was a really cool piece of advice.
642
00:30:51.196 --> 00:30:53.878
I'm re-going through all my emails of the same thing.
643
00:30:54.198 --> 00:30:56.439
I'm like, man, this email is way too generic.
644
00:30:56.479 --> 00:31:00.521
This one needs to lean more to the crazy side because the value in this email is a good
645
00:31:00.701 --> 00:31:03.922
is massive, but I'm not leaning into that side as much as I should be.
646
00:31:04.363 --> 00:31:06.844
And so it's a really cool lens to start dialing stuff in on.
647
00:31:07.664 --> 00:31:08.844
Anyways, yeah, it was fun.
648
00:31:09.084 --> 00:31:09.845
Thank you for letting me go.
649
00:31:09.865 --> 00:31:10.825
I had a blast.
650
00:31:10.885 --> 00:31:12.246
Yeah, it's awesome.
651
00:31:12.366 --> 00:31:12.626
All right.
652
00:31:13.517 --> 00:31:14.518
That was acquisition.com.
653
00:31:15.938 --> 00:31:17.079
This is a wild one.
654
00:31:17.639 --> 00:31:19.501
I didn't think that I would ever see this.
655
00:31:21.382 --> 00:31:23.323
You left a comment on a political post.
656
00:31:23.343 --> 00:31:23.823
Yeah, I did.
657
00:31:23.923 --> 00:31:24.443
Locally.
658
00:31:24.704 --> 00:31:25.904
It wasn't really a political post.
659
00:31:25.944 --> 00:31:27.165
It was an economic post.
660
00:31:27.205 --> 00:31:27.926
Yeah, yeah.
661
00:31:27.966 --> 00:31:31.428
Mike Andes left an online comment.
662
00:31:31.508 --> 00:31:32.708
I think it's apolitical.
663
00:31:32.728 --> 00:31:34.169
100% apolitical.
664
00:31:34.249 --> 00:31:35.710
Mike Andes left an online comment.
665
00:31:35.730 --> 00:31:40.273
If you can't agree that the government spends our tax dollars poorly, then we've got a problem.
666
00:31:40.293 --> 00:31:40.393
Yeah.
667
00:31:40.613 --> 00:31:42.774
So this is from Bellingham Metro News.
668
00:31:42.794 --> 00:31:46.134
Big, big news hub here locally.
669
00:31:46.154 --> 00:31:47.735
So the specifics of it don't really matter.
670
00:31:48.055 --> 00:31:52.636
But basically they said, hey, we're working on a story about a bunch of recent business closures across the county.
671
00:31:52.696 --> 00:31:54.936
Which there are a ton of businesses.
672
00:31:54.956 --> 00:31:55.536
There are a lot.
673
00:31:55.696 --> 00:31:56.917
And so that's the headline.
674
00:31:57.077 --> 00:31:57.877
Not going to read the whole story.
675
00:31:57.897 --> 00:31:59.737
Which has been very detrimental to our livelihood.
676
00:32:00.337 --> 00:32:02.738
Like some of our favorite restaurants have gone out of business.
677
00:32:03.158 --> 00:32:03.398
Fair.
678
00:32:04.459 --> 00:32:05.500
So anyways, that's it.
679
00:32:05.520 --> 00:32:09.443
I'm not going to read the whole article of the post, but I will read the response from Mike Andes.
680
00:32:10.003 --> 00:32:10.243
Oh, man.
681
00:32:10.383 --> 00:32:11.844
And when I saw this, I was like, there's no way.
682
00:32:12.024 --> 00:32:12.765
But it's true.
683
00:32:12.925 --> 00:32:13.566
Mike responded.
684
00:32:13.646 --> 00:32:14.906
It was the most liked comment.
685
00:32:14.987 --> 00:32:15.547
It was.
686
00:32:15.887 --> 00:32:16.928
I went and liked it right away.
687
00:32:17.028 --> 00:32:17.769
All right.
688
00:32:17.789 --> 00:32:19.230
So I'll have the media team put this up.
689
00:32:19.830 --> 00:32:24.613
Tax the rich makes perfect sense until you realize that the rich move across state lines.
690
00:32:24.633 --> 00:32:24.914
Can.
691
00:32:25.334 --> 00:32:25.894
Can move.
692
00:32:26.255 --> 00:32:28.957
Can move across state lines and internationally.
693
00:32:28.977 --> 00:32:29.077
Okay.
694
00:32:29.737 --> 00:32:35.678
They are also the ones that have the discretionary income to spend on eating out tourism and other local businesses and support the local economy.
695
00:32:35.998 --> 00:32:37.599
I might try to summarize some of these points.
696
00:32:37.919 --> 00:32:38.859
I grew up in Whatcom County.
697
00:32:38.939 --> 00:32:39.499
I love this place.
698
00:32:39.519 --> 00:32:41.279
My wife and I go to lots of the restaurants weekly.
699
00:32:41.819 --> 00:32:42.900
We have over 100 employees.
700
00:32:43.380 --> 00:32:46.640
But the way Washington is going, it makes it very difficult to justify staying here.
701
00:32:46.961 --> 00:32:48.921
Next week, we're moving towards Texas.
702
00:32:49.801 --> 00:32:50.321
Here's the big one.
703
00:32:50.681 --> 00:32:53.782
We will be working towards moving the corporation outside of Washington.
704
00:32:54.780 --> 00:32:58.121
We have a large office building that took six years to get permitting due to red tape.
705
00:32:58.542 --> 00:33:00.883
And by that time, we've 3X'd our headcount.
706
00:33:01.203 --> 00:33:07.486
Another contributing factor, we simply cannot grow our business with the bureaucracy when the bureaucracy moves so slow.
707
00:33:07.866 --> 00:33:12.048
Then you said, with the new millionaire's tax, if I am 5% profitable, I'm getting penalized.
708
00:33:12.408 --> 00:33:18.030
They will soon run out of millionaires and lower tax brackets while of income tax drives up my employees' cost of living.
709
00:33:18.470 --> 00:33:21.012
Those living the American dream don't feel welcome here anymore.
710
00:33:21.472 --> 00:33:21.952
It's sad.
711
00:33:23.272 --> 00:33:34.434
Signed Mike Andes I was typing it while I was getting changed I think there were some grammatical errors I kind of skipped around a little and tried to summarize quickly It's not all verbatim, we'll put it up on the screen We're going to put this on the screen?
712
00:33:34.534 --> 00:33:35.514
Why not?
713
00:33:35.534 --> 00:33:50.697
Mike gets political It is not political, dude It is not political They made that political I'm more of an eat the rich guy I don't care if you're red or you're blue, left or you're right Taxing people in general Should not be a thing
714
00:33:51.753 --> 00:33:54.034
Like the whole income tax thing is messed up.
715
00:33:54.054 --> 00:33:54.834
Do you like roads?
716
00:33:55.734 --> 00:33:56.215
You know, I know.
717
00:33:56.315 --> 00:33:57.895
Do you like emergency services?
718
00:33:58.035 --> 00:33:58.876
Oh, but what about tolls?
719
00:33:59.416 --> 00:34:03.777
And also, if you're going to tax me, just make it across all the states.
720
00:34:04.538 --> 00:34:07.279
Like I don't want to move to a place like Texas year round.
721
00:34:07.919 --> 00:34:08.259
Yeah, fair.
722
00:34:08.299 --> 00:34:09.600
It's 100 and some odd degrees.
723
00:34:09.680 --> 00:34:18.223
I would like to stay here, but when you make it where literally if I'm three to 4% profitable, anything above that, I'm gonna start getting taxed on that.
724
00:34:19.307 --> 00:34:20.528
And like, that is stupid.
725
00:34:20.809 --> 00:34:27.355
Like any of these business owners locally, everyone that spends money that I am talking to locally is trying to get out of the state right now.
726
00:34:28.516 --> 00:34:31.119
When they pass the millionaire tax, it's basically like, hey, you're not welcome here.
727
00:34:32.479 --> 00:34:34.940
And so, I would love to stay here.
728
00:34:34.960 --> 00:34:35.900
This is the best place in the world.
729
00:34:35.980 --> 00:34:42.421
I will be here at least five months, this is for the IRS, five months, 29 days, every single year.
730
00:34:42.961 --> 00:35:01.165
But when we start looking at the cost to, now that we have investors and people in the company, like yourself, that have equity in the business, I have to really take a look at how much are we spending on taxes in this state versus, okay, if I sacrifice and go live someplace else for a few months a year, does that save everyone in this organization a huge amount of taxes?
731
00:35:01.885 --> 00:35:04.025
And the math is crazy.
732
00:35:04.145 --> 00:35:04.326
Yeah.
733
00:35:04.766 --> 00:35:15.908
And so it's states have to operate that for so long they have because of good weather or because of whatever they they think people are going to stay there forever.
734
00:35:16.408 --> 00:35:19.569
But if you make it so hard to live here financially, people will leave.
735
00:35:20.729 --> 00:35:25.770
And I don't have to move all this office to Texas to be taxed as a Texas corporation.
736
00:35:26.610 --> 00:35:31.651
And so the states have to compete to get good people in their state.
737
00:35:32.192 --> 00:35:36.233
And I think that's healthy, which means how do we have a vibrant economy?
738
00:35:36.253 --> 00:35:45.295
Well, if people are eating and not eating out, it's not the people that are like if someone has millions of dollars, they can eat and tip and they can buy stuff.
739
00:35:45.895 --> 00:35:47.976
And why would you push those people away?
740
00:35:48.822 --> 00:35:51.166
And so, I don't know, I can argue both sides.
741
00:35:51.306 --> 00:35:53.729
I also agree with taxation of people that are wealthy.
742
00:35:54.090 --> 00:35:54.751
I agree with that.
743
00:35:55.252 --> 00:36:04.405
But also, when every dollar I spend goes to the most crazy weirdness in the world, I have a hard time feeling good about my tax bill.
744
00:36:05.106 --> 00:36:19.317
If those taxes were being spent on roads, on services that were very vital to the economy and schools and just things that I thought were really foundationally good and there wasn't waste and fraud and abuse of the system, then I would feel good about it.
745
00:36:19.557 --> 00:36:29.304
But when we go through COVID and I have to deal with unemployment issues left and right because the state is just constantly handing out money and it's crushing our business –
746
00:36:30.125 --> 00:36:30.945
I have to take a hard look.
747
00:36:31.105 --> 00:36:33.567
Like, so anyways, I don't think it's left or right.
748
00:36:33.828 --> 00:36:39.773
I think all any good citizen should be really, really worried about taxes and the way that we are going compared to Europe.
749
00:36:39.973 --> 00:36:41.594
And everyone looks at Europe as like quality of life.
750
00:36:41.614 --> 00:36:42.695
It's like, have you ever been there before?
751
00:36:43.216 --> 00:36:44.857
Have you ever talked to a business owner over there?
752
00:36:45.117 --> 00:36:47.119
Have you ever talked to how hard it is to fire someone?
753
00:36:47.399 --> 00:36:48.660
How hard it is to hire someone?
754
00:36:48.860 --> 00:36:51.703
How the vast majority can't get more than a few employees because of that?
755
00:36:51.723 --> 00:36:52.023
Um,
756
00:36:52.964 --> 00:36:58.768
And there's so much red tape and legalities and it moves so slow and you can't grow a business at the same speed.
757
00:36:59.148 --> 00:37:03.912
And so we have this very cool thing in this experiment of the United States that I would like to preserve as long as possible.
758
00:37:04.232 --> 00:37:09.176
And so because I believe in the free market, I would like to as much as possible get the government out of our lives.
759
00:37:09.917 --> 00:37:12.639
And yeah, that's just my stump speech.
760
00:37:13.199 --> 00:37:23.168
And I have to act in the best interest of everyone that I am leading and is in the best interest of investors, the franchisees, employees inside this organization that we stand up for reducing taxes.
761
00:37:23.228 --> 00:37:26.771
And I will also say anyone making less than $100,000 shouldn't be paying income tax.
762
00:37:27.272 --> 00:37:31.035
So I'm not against the people that have more money paying more taxes.
763
00:37:31.296 --> 00:37:33.417
I have a real problem with how that money is being spent.
764
00:37:34.378 --> 00:37:38.543
And if anyone thinks that Washington state is going to stop at the millionaire's tax, they are delusional.
765
00:37:38.784 --> 00:37:40.005
It's going to go down to 250.
766
00:37:40.305 --> 00:37:41.947
Then it's going to become a statewide tax.
767
00:37:42.268 --> 00:37:45.772
And so I am going to – your thing, political protest.
768
00:37:46.052 --> 00:37:47.834
But OK, I'll opt out of the system.
769
00:37:47.995 --> 00:37:48.175
Yeah.
770
00:37:49.252 --> 00:37:50.212
Yeah, that's fair.
771
00:37:50.333 --> 00:37:55.215
I did to use my very, very, very little example of like not doing my car tabs.
772
00:37:55.295 --> 00:37:56.275
This is millions of dollars.
773
00:37:56.295 --> 00:37:58.236
That's why it's a tax is because you're not paying.
774
00:37:58.336 --> 00:37:58.757
I know.
775
00:37:58.857 --> 00:37:59.357
I know.
776
00:37:59.517 --> 00:38:00.878
I am personally responsible.
777
00:38:02.678 --> 00:38:13.724
But that's the whole thing is like most of the car tab, the registration, most of that spending goes directly towards the largest counties with the most transit infrastructure.
778
00:38:14.304 --> 00:38:18.168
That car literally never leaves the county roads here in Whatcom County.
779
00:38:18.448 --> 00:38:19.950
I will pay for anything on Guy Meridian.
780
00:38:20.070 --> 00:38:22.152
Yeah, no, it's like Smith and Hannigan.
781
00:38:22.212 --> 00:38:24.594
Like, it's Smith, Hannigan, couple streets in Linden.
782
00:38:24.914 --> 00:38:25.495
Like, that's it.
783
00:38:25.515 --> 00:38:26.916
And so, like, I didn't want to pay that.
784
00:38:27.237 --> 00:38:33.983
But I agree with your point that, like, if it's not being spent towards what it actually should be spent towards, like, why should we be paying it more?
785
00:38:34.003 --> 00:38:38.127
So, like, you know, we are getting political here, but, like, where would you say...
786
00:38:38.888 --> 00:38:42.531
Like you said, OK, I'm I'm fine with the rich being taxed.
787
00:38:42.771 --> 00:38:44.352
Like you generally speaking, you said that.
788
00:38:44.812 --> 00:38:46.193
Where should that spending go?
789
00:38:46.213 --> 00:38:50.817
Are you just saying it's like massive infrastructure that are stinking deficit under under control?
790
00:38:51.137 --> 00:38:53.098
And I don't care if you're left or right.
791
00:38:53.178 --> 00:38:56.681
I will vote for you if you are going to actually do something about the deficit.
792
00:38:57.381 --> 00:39:03.566
because you're just putting, we're kicking the can down the field on our next generation and we cannot sustain this.
793
00:39:03.626 --> 00:39:11.512
And what's happening right now with inflation going up, interest rates going up, like this is like, we are walking this crazy line and we have another 30, 40 years.
794
00:39:11.532 --> 00:39:16.936
So everyone in office is just trying to kick the can on the field and get constituents to back them up by just offering more money to them.
795
00:39:17.356 --> 00:39:23.181
And there's no one that has the balls and they will not get elected by saying that they're going to cut budgets.
796
00:39:23.601 --> 00:39:24.582
But that's what needs to happen.
797
00:39:24.602 --> 00:39:24.722
Yeah.
798
00:39:25.302 --> 00:39:32.248
And so I feel in a way like by giving more taxes, we are enabling this to keep continuing.
799
00:39:32.508 --> 00:39:36.391
And so I will vote with my feet, which is I'm opting out of this taxation.
800
00:39:37.172 --> 00:39:37.432
And...
801
00:39:39.253 --> 00:39:41.816
I just, yeah, I know it'll do nothing.
802
00:39:41.896 --> 00:39:44.839
I know in like 30, 40 years that we can keep doing this whole debt thing.
803
00:39:45.439 --> 00:39:52.106
But I don't, I really, if, if, I don't care if it's red, red, red, yellow, red, is it green?
804
00:39:52.466 --> 00:39:53.868
Is it, what's, what's the color?
805
00:39:53.888 --> 00:39:54.488
Green party.
806
00:39:54.508 --> 00:39:55.109
Independent.
807
00:39:55.449 --> 00:39:56.951
I don't care what you are.
808
00:39:57.011 --> 00:40:03.097
If you're independent, I will vote for you if you're going to reduce the deficit and you're going to have, you're going to operate on a balanced budget.
809
00:40:03.297 --> 00:40:04.439
But no one's going to run on that.
810
00:40:04.459 --> 00:40:06.543
Every other person in this country.
811
00:40:06.944 --> 00:40:08.006
We all have to have a budget.
812
00:40:08.446 --> 00:40:09.248
This company has a budget.
813
00:40:09.288 --> 00:40:09.929
We have budgets.
814
00:40:10.630 --> 00:40:14.036
Why in the world can this country keep printing money as if it's going to never stop?
815
00:40:14.779 --> 00:40:16.900
But that never gets anyone elected.
816
00:40:17.560 --> 00:40:17.780
I know.
817
00:40:17.960 --> 00:40:18.520
Which is sad.
818
00:40:18.540 --> 00:40:19.740
I understand.
819
00:40:19.820 --> 00:40:21.201
Because it's what have you done for me lately?
820
00:40:21.221 --> 00:40:22.461
There will be a day of reckoning.
821
00:40:22.921 --> 00:40:23.941
I don't care.
822
00:40:24.021 --> 00:40:25.282
You can look at the current administration.
823
00:40:25.302 --> 00:40:27.162
They stink at spending money.
824
00:40:27.522 --> 00:40:28.362
They are horrible.
825
00:40:29.082 --> 00:40:32.923
There's so much fraud and abuse in the Republican Party, in the Democratic Party.
826
00:40:33.443 --> 00:40:34.464
And I think it's bad.
827
00:40:34.624 --> 00:40:39.325
So if someone's willing, I believe eventually it gets so bad that someone does win.
828
00:40:39.905 --> 00:40:49.713
Someone who is gonna come in and is just like, we're gonna have five years of pain, and you're not going to like the economy for the next five years, but we have to reset this debt cycle, and I believe eventually we'll opt into it.
829
00:40:49.733 --> 00:40:51.414
I think we first have to go through socialism first.
830
00:40:52.175 --> 00:40:54.237
Because everyone is such on this gravy train.
831
00:40:55.117 --> 00:41:03.684
The new solution is you tax the rich, you give a bunch of free stuff to people, and that is what we all think is good, and that's why we look at Europe and we're like, oh, it's done so well.
832
00:41:04.125 --> 00:41:05.766
And it's like, you are out of your mind.
833
00:41:07.528 --> 00:41:11.314
And like if you go to Europe right now, gas is 11 to $12 a gallon.
834
00:41:12.676 --> 00:41:14.499
So if you want to have that system.
835
00:41:15.120 --> 00:41:15.581
Petrol.
836
00:41:15.621 --> 00:41:16.202
Petrol, yes.
837
00:41:16.322 --> 00:41:16.503
Sorry.
838
00:41:17.104 --> 00:41:18.185
Leaders.
839
00:41:18.586 --> 00:41:19.668
And so if like,
840
00:41:21.032 --> 00:41:24.076
the way that we are going with all this inflation is what Europe has gone through.
841
00:41:24.536 --> 00:41:27.600
And it is because of these mechanics.
842
00:41:27.720 --> 00:41:29.562
And I am not against taxation.
843
00:41:29.962 --> 00:41:31.584
I am against the way we spend the taxes.
844
00:41:32.305 --> 00:41:34.087
And I spend a lot of money in taxes.
845
00:41:34.207 --> 00:41:35.889
This corporation spends a lot of money in taxes.
846
00:41:36.810 --> 00:41:40.314
And I think eventually people like me get fed up enough to we remove.
847
00:41:40.935 --> 00:41:44.578
until we start voting across party lines in order to make sure that things happen.
848
00:41:45.719 --> 00:41:53.905
And this constant notion that we just constantly keep spending our future generations' money is crazy, and it is fine until it's not for them, and it will not affect us.
849
00:41:54.385 --> 00:42:01.911
And there's got to be someone that is like, okay, this is not going to be good for my kids or my grandkids, and this experiment of democracy is going to go by the wayside if we don't do anything about it.
850
00:42:03.180 --> 00:42:06.441
So what happens after democracy?
851
00:42:07.422 --> 00:42:08.802
Or do you think we try to fix it?
852
00:42:09.182 --> 00:42:11.143
Like are you a pessimist or an optimist?
853
00:42:11.163 --> 00:42:12.324
I'm always an optimist.
854
00:42:12.724 --> 00:42:15.205
But about like the holistic system of democracy?
855
00:42:16.480 --> 00:42:17.541
I would like it to continue.
856
00:42:17.561 --> 00:42:24.907
I'm obviously a huge beneficiary of it, so it's easy to put – as soon as you win at the game, it's easy to put – it's a target on your back.
857
00:42:25.347 --> 00:42:34.935
So I have won because of the open market, because I can put tons of effort in and be able to take huge risks and be able to have borrow money and all these things.
858
00:42:36.907 --> 00:42:38.168
And I just hope that experiment continues.
859
00:42:38.188 --> 00:42:40.409
Not really like my kids, I'm not really into that.
860
00:42:40.969 --> 00:42:49.953
I just would, I would hope that I, the 18 year old version of me that was sick and tired of the way I had been living, has this opportunity in 100 years to do it again.
861
00:42:50.493 --> 00:42:55.235
Whether it be in a different industry or in longer, I don't care, it's like I just hope that someone else
862
00:42:55.815 --> 00:42:56.616
I'm fighting for that guy.
863
00:42:56.656 --> 00:42:57.937
I make content for him.
864
00:42:58.117 --> 00:42:59.218
Like, that version of me.
865
00:42:59.498 --> 00:43:01.940
And I would like that to still be the case in 100 years.
866
00:43:01.960 --> 00:43:06.143
I'd say, if you just put your head down and work for 10 years, you can build something.
867
00:43:06.244 --> 00:43:07.284
And I don't want that to go away.
868
00:43:07.304 --> 00:43:09.146
And I know what it's like in other markets.
869
00:43:09.426 --> 00:43:14.910
And, like, for everyone that says these things, I just ask you, go talk to people that live in Europe.
870
00:43:15.331 --> 00:43:16.372
Go talk to people in Africa.
871
00:43:16.392 --> 00:43:17.332
Go talk to people in China.
872
00:43:17.533 --> 00:43:18.053
Australia, even.
873
00:43:18.113 --> 00:43:18.533
In person.
874
00:43:18.613 --> 00:43:19.214
Oh, yeah, dude, yeah.
875
00:43:19.614 --> 00:43:19.854
Yeah.
876
00:43:20.095 --> 00:43:21.015
I talk to a lot of Aussies.
877
00:43:21.616 --> 00:43:22.376
Yeah, so...
878
00:43:24.612 --> 00:43:28.735
Yeah, we've been sold a bill of goods and we're going to go in a rad direction.
879
00:43:28.795 --> 00:43:30.476
And I don't think it's a political post.
880
00:43:30.536 --> 00:43:31.036
I really don't.
881
00:43:31.056 --> 00:43:32.978
I think that is an American patriots post.
882
00:43:33.138 --> 00:43:42.504
Yeah, because the current administration that's read is extremely horrible at fiscal in fiscally and cannot save money for anything.
883
00:43:42.524 --> 00:43:43.385
We have not cut the budget.
884
00:43:43.625 --> 00:43:46.527
We have not been fiduciary responsible.
885
00:43:46.687 --> 00:43:47.728
There's so much corruption.
886
00:43:47.988 --> 00:43:52.291
There's so much fraud in time in terms of who's in political office.
887
00:43:52.531 --> 00:43:53.452
And it's all bad.
888
00:43:53.772 --> 00:43:55.574
So I don't care if you're left, right?
889
00:43:55.794 --> 00:43:57.055
You're all part of the problem.
890
00:43:57.656 --> 00:44:02.501
And I just hope that eventually we turn the tide.
891
00:44:02.681 --> 00:44:02.861
Yeah.
892
00:44:03.262 --> 00:44:04.002
We're going to bats.
893
00:44:04.042 --> 00:44:04.643
We're going to bats.
894
00:44:04.683 --> 00:44:09.748
It was interesting for you to say that we have to go through socialism first because I've felt that.
895
00:44:10.109 --> 00:44:11.930
And I'm not like politically versed.
896
00:44:12.311 --> 00:44:13.252
You know, I listen to some stuff.
897
00:44:13.272 --> 00:44:15.874
I try to stay informed, mildly informed, but I'm no expert.
898
00:44:16.615 --> 00:44:17.696
But I have felt that.
899
00:44:17.716 --> 00:44:19.917
I'm like, I feel like the experiment has to go through that.
900
00:44:20.238 --> 00:44:21.999
We have to get it has to get worse before it gets better.
901
00:44:22.359 --> 00:44:25.181
And then someone has to step in and say, hey, it's worse.
902
00:44:25.321 --> 00:44:26.382
It might get even more worse.
903
00:44:26.522 --> 00:44:32.125
But we can correct the shift like we can rip this all apart, strip it down to its bones and rebuild the thing.
904
00:44:32.546 --> 00:44:35.888
And so that's why Mike Andy's voting AOC in twenty twenty.
905
00:44:36.088 --> 00:44:37.028
Oh, right.
906
00:44:37.349 --> 00:44:38.469
Official endorsement.
907
00:44:38.489 --> 00:44:39.270
You'd be a socialist.
908
00:44:39.290 --> 00:44:40.170
A hundred percent, dude.
909
00:44:40.851 --> 00:44:41.031
Yeah.
910
00:44:41.091 --> 00:44:42.232
Well, if you want to get through it faster.
911
00:44:42.592 --> 00:44:44.734
Dude, these politicians, they have no idea what's going on in the world.
912
00:44:44.974 --> 00:44:45.734
It's so stupid.
913
00:44:45.754 --> 00:44:46.375
Just clip that.
914
00:44:46.635 --> 00:44:47.876
Dude, it's crazy.
915
00:44:48.496 --> 00:44:51.999
Everyone's dealing with inflation and all this stuff, and they're spending more money.
916
00:44:52.019 --> 00:44:52.780
It's stupid.
917
00:44:52.960 --> 00:44:53.140
Yeah.
918
00:44:53.740 --> 00:44:54.901
But it's going to get through.
919
00:44:55.281 --> 00:44:57.001
Socialism is going to win the next election cycle.
920
00:44:57.021 --> 00:44:58.382
It's going to win in midterms.
921
00:44:58.542 --> 00:44:59.763
It's going to win in 2028.
922
00:45:01.383 --> 00:45:03.164
And it is going to be because of good marketing.
923
00:45:04.024 --> 00:45:09.447
And so when we see things like free grocery stores, we will see the five that are successful.
924
00:45:09.727 --> 00:45:11.087
And we're like, oh, we should roll this out.
925
00:45:11.127 --> 00:45:11.588
This is great.
926
00:45:11.768 --> 00:45:12.288
This is a good thing.
927
00:45:12.328 --> 00:45:15.049
This is good for the people that don't have anything.
928
00:45:15.549 --> 00:45:18.210
And redistribution works great until it doesn't.
929
00:45:18.971 --> 00:45:21.092
And that is when people like me opt out of the system.
930
00:45:22.192 --> 00:45:28.260
And so, you know, when you're on the other side and when you've been successful, everyone, again, had plenty of guns trained on you.
931
00:45:28.680 --> 00:45:30.563
But I don't believe that that was a political post.
932
00:45:30.603 --> 00:45:31.904
And people, of course, made it for the post.
933
00:45:31.924 --> 00:45:33.426
When you're like, oh, what do they say?
934
00:45:33.446 --> 00:45:35.809
Like, don't let the door hit you on your way.
935
00:45:35.829 --> 00:45:36.310
Oh, yeah.
936
00:45:36.410 --> 00:45:37.291
Some guy responded.
937
00:45:37.311 --> 00:45:38.512
Sounds like you'll enjoy Texas.
938
00:45:38.673 --> 00:45:40.215
It has nothing to do with politics.
939
00:45:40.355 --> 00:45:40.575
Yeah.
940
00:45:41.035 --> 00:45:47.658
And unfortunately, I think my generation has been burned by COVID and everything happened.
941
00:45:48.158 --> 00:45:50.019
And we've seen what's happened to politics.
942
00:45:50.419 --> 00:45:51.880
And we are jaded and we want reform.
943
00:45:52.140 --> 00:45:53.741
And reform is going to go in the way of socialism.
944
00:45:54.081 --> 00:45:55.422
But social is expensive.
945
00:45:56.162 --> 00:45:57.222
And so we cannot afford it.
946
00:45:58.042 --> 00:46:00.383
And the social experiment will not work out.
947
00:46:00.983 --> 00:46:09.144
And so I believe it'll be the next five to 10 years, maybe 15 of everyone pushing hard in that direction.
948
00:46:09.164 --> 00:46:09.264
Yeah.
949
00:46:09.684 --> 00:46:11.365
And but eventually the debt catches us.
950
00:46:11.725 --> 00:46:12.825
Eventually we can't spend.
951
00:46:13.205 --> 00:46:15.906
And it's happening like it's shifting right now.
952
00:46:16.206 --> 00:46:20.066
We can't get people to buy our debt because they're like, I don't know if you're going to pay this back.
953
00:46:20.526 --> 00:46:23.507
And now all of a sudden we have five plus percent treasury bonds.
954
00:46:24.578 --> 00:46:25.680
That used to be like two and 3%.
955
00:46:26.021 --> 00:46:27.824
That's double our interest.
956
00:46:28.285 --> 00:46:32.794
We spend more now on interest than we pay for like things like schools.
957
00:46:33.885 --> 00:46:36.346
And so anyways, that's my rant for the day.
958
00:46:36.386 --> 00:46:37.887
I do not believe that's a political post.
959
00:46:38.728 --> 00:46:41.909
If you think that's a political post, you've been brainwashed.
960
00:46:42.029 --> 00:46:43.150
I don't think it's a political post.
961
00:46:43.210 --> 00:46:44.451
I was just making a joke.
962
00:46:44.491 --> 00:46:45.611
It's a bit for the pod.
963
00:46:45.931 --> 00:46:49.233
I don't think it's political because taxes are just part of the system we've created.
964
00:46:49.253 --> 00:46:55.476
And you can have specific opinions on tax and where spending goes and it not be specifically aligned with a party.
965
00:46:55.897 --> 00:46:56.617
I do agree with that.
966
00:46:56.657 --> 00:46:58.958
So I was just being tongue in cheek, calling it political.
967
00:46:59.058 --> 00:47:00.139
I would pay more taxes.
968
00:47:00.399 --> 00:47:03.141
If that money was being spent wisely, I would be a big fan.
969
00:47:03.161 --> 00:47:13.510
If there was transparency around where it's going, if people in political office could not benefit from those taxes being spent in wrong places, there's just so much perverse incentive.
970
00:47:13.590 --> 00:47:14.370
There's no clarity.
971
00:47:14.390 --> 00:47:17.092
There's no – what's it called?
972
00:47:17.273 --> 00:47:17.953
Transparency.
973
00:47:18.474 --> 00:47:20.075
And so people like Nick Shirley are important.
974
00:47:20.215 --> 00:47:21.236
And I don't care if you're left or right.
975
00:47:21.256 --> 00:47:23.638
Like you need people digging into this stuff.
976
00:47:24.138 --> 00:47:27.540
And so I think it's going to be a social media opens up a little bit transparency.
977
00:47:27.800 --> 00:47:35.764
I think after COVID, a lot of people are so jaded in my generation, like we are going to fight for more transparency, but it will go socialism to make things equal.
978
00:47:36.204 --> 00:47:37.725
And then we will not be able to afford that.
979
00:47:37.985 --> 00:47:39.766
And we will go into more and more debt.
980
00:47:40.166 --> 00:47:40.907
Interest rates will go up.
981
00:47:41.427 --> 00:47:42.208
Inflation will go up more.
982
00:47:42.308 --> 00:47:43.328
Inflation does not hurt me.
983
00:47:43.848 --> 00:47:47.150
Inflation hurts the people that are voting for these people.
984
00:47:47.750 --> 00:47:49.771
And man, it's crazy.
985
00:47:50.032 --> 00:47:50.652
That's crazy.
986
00:47:50.872 --> 00:47:51.273
There you go.
987
00:47:51.333 --> 00:47:53.475
There's Mike's tax conversation.
988
00:47:53.515 --> 00:47:54.617
I never get into politics.
989
00:47:54.837 --> 00:47:55.758
Never going to get into politics.
990
00:47:55.778 --> 00:47:57.981
As I was typing up post, I'm like, some people are going to take this political.
991
00:47:58.742 --> 00:48:03.988
And I do believe, though, that it just – oh, man.
992
00:48:04.028 --> 00:48:04.369
Anyways.
993
00:48:04.789 --> 00:48:05.270
Just say it.
994
00:48:05.290 --> 00:48:05.750
Just say it.
995
00:48:05.971 --> 00:48:06.511
We're already here.
996
00:48:07.788 --> 00:48:08.908
People are being tricked, man.
997
00:48:09.389 --> 00:48:14.091
They're being tricked to think that they can just take everything from others and that it's unfair.
998
00:48:14.211 --> 00:48:18.653
And I agree it's unfair, but the strategy of taking from others is not the right move.
999
00:48:18.953 --> 00:48:21.254
It is to look at how the money is being spent.
1000
00:48:21.894 --> 00:48:26.076
And you can take any of our budgets and if revenue is less...
1001
00:48:26.834 --> 00:48:28.235
Then what you're spending, there's a problem.
1002
00:48:28.435 --> 00:48:29.815
But somehow that's okay in this country.
1003
00:48:30.115 --> 00:48:34.417
And no one's doing the math on what it costs to do these programs.
1004
00:48:35.278 --> 00:48:38.219
And if you were in any other budget, you'd say, we can't do that.
1005
00:48:38.299 --> 00:48:39.720
We can't spend that much on social care.
1006
00:48:39.900 --> 00:48:44.482
We can't have the, we can't have a stinking electric butts in Washington, for crying out loud.
1007
00:48:44.742 --> 00:48:46.683
That costs five times as much as the gas ones.
1008
00:48:47.540 --> 00:48:48.420
Because we're so progressive.
1009
00:48:49.201 --> 00:48:50.141
It's stupid.
1010
00:48:50.761 --> 00:48:52.442
That's why you're not paying your tabs.
1011
00:48:52.462 --> 00:48:53.002
I'm not.
1012
00:48:53.683 --> 00:48:54.803
It's like Washington State.
1013
00:48:54.823 --> 00:48:56.404
A lot of ferries in Washington State, right?
1014
00:48:56.464 --> 00:48:58.025
It's like a trope because we have all the ferries.
1015
00:48:58.365 --> 00:48:59.665
And they released those electric ferries.
1016
00:48:59.965 --> 00:49:01.746
And then they weren't like holding the charge enough.
1017
00:49:01.766 --> 00:49:02.607
So guess what they had to do?
1018
00:49:03.207 --> 00:49:05.308
Put on diesel generators to charge about it.
1019
00:49:05.328 --> 00:49:06.068
It's like, what are we doing?
1020
00:49:06.088 --> 00:49:06.488
So anyways.
1021
00:49:07.249 --> 00:49:08.709
Anyways, we're not getting political.
1022
00:49:08.729 --> 00:49:09.550
We're talking taxes.
1023
00:49:09.830 --> 00:49:10.690
Efficient spending.
1024
00:49:11.030 --> 00:49:11.470
Yeah.
1025
00:49:11.510 --> 00:49:11.831
Spending.
1026
00:49:11.851 --> 00:49:12.571
Efficient spending.
1027
00:49:12.611 --> 00:49:13.071
I have agreed.
1028
00:49:14.011 --> 00:49:15.872
I will never donate to a political party.
1029
00:49:16.052 --> 00:49:16.893
I'll never run for office.
1030
00:49:16.913 --> 00:49:17.353
You can clip it.
1031
00:49:18.033 --> 00:49:18.653
All right, fair.
1032
00:49:18.693 --> 00:49:18.953
Yeah.
1033
00:49:19.253 --> 00:49:19.473
Yeah.
1034
00:49:19.973 --> 00:49:21.754
But that's like, okay, I don't want to go down this trap.
1035
00:49:21.774 --> 00:49:23.094
Because both sides are messed up, dude.
1036
00:49:23.214 --> 00:49:23.574
Agreed.
1037
00:49:23.694 --> 00:49:27.455
But that's, well, this is where, like, I don't want to, you know, say anything too publicly.
1038
00:49:27.515 --> 00:49:28.696
I'm just not.
1039
00:49:28.936 --> 00:49:29.996
I've gone off the deep end.
1040
00:49:30.036 --> 00:49:32.677
I'm not a firm believer in democracy much anymore.
1041
00:49:32.797 --> 00:49:34.437
Like, I think it's a failed experiment.
1042
00:49:34.777 --> 00:49:35.117
Really?
1043
00:49:35.137 --> 00:49:35.757
Yeah, yeah, yeah.
1044
00:49:35.777 --> 00:49:37.438
But we don't have to get into that.
1045
00:49:37.458 --> 00:49:38.498
So what's the alternative?
1046
00:49:39.267 --> 00:49:45.352
Well, there are other governmental systems, but basically look into the Italian school of elitism.
1047
00:49:45.592 --> 00:49:47.794
There's this guy, Curtis Yarvin.
1048
00:49:47.814 --> 00:49:48.595
Just check it out.
1049
00:49:49.595 --> 00:49:55.400
Effectively, monarchy is going to be the best way to govern people.
1050
00:49:55.460 --> 00:49:56.661
We're way off the deep end here.
1051
00:49:56.941 --> 00:49:58.502
That's me soft launching it to you.
1052
00:49:58.863 --> 00:49:59.443
You're right.
1053
00:50:00.524 --> 00:50:01.184
But anyways.
1054
00:50:01.725 --> 00:50:02.786
Monarchies never work.
1055
00:50:03.824 --> 00:50:04.264
You'd be wrong.
1056
00:50:06.506 --> 00:50:07.867
And this is clearly working really well.
1057
00:50:07.907 --> 00:50:10.208
No, I'm obviously making some jokes there.
1058
00:50:10.288 --> 00:50:13.130
But I don't even know where we were going with that.
1059
00:50:13.511 --> 00:50:14.852
You were trying to wrap up the balloon.
1060
00:50:14.932 --> 00:50:16.773
I was trying to wrap it up, yeah.
1061
00:50:16.853 --> 00:50:17.854
So I don't know.
1062
00:50:17.874 --> 00:50:18.694
I don't know.
1063
00:50:19.195 --> 00:50:20.275
I don't have lots of thoughts on that.
1064
00:50:20.776 --> 00:50:23.477
I'm not that, like, I'm genuinely, like, I know people know this.
1065
00:50:23.518 --> 00:50:24.658
I'm sitting across from my candies.
1066
00:50:24.938 --> 00:50:25.999
I'm not the smart one on the pod.
1067
00:50:26.460 --> 00:50:31.003
But I just feel like you just play your own game.
1068
00:50:31.583 --> 00:50:33.604
Like and create impact where you can.
1069
00:50:33.624 --> 00:50:36.506
I think local government still has a large impact on your life.
1070
00:50:36.606 --> 00:50:37.387
Yeah.
1071
00:50:37.447 --> 00:50:43.370
And I think that's why you posted where you posted because it was a local news page talking about local businesses closing.
1072
00:50:43.750 --> 00:50:48.333
That will get eyeballs and attention on it potentially from people that have connections or in power locally.
1073
00:50:48.794 --> 00:50:51.555
And so I think local government still has a lot to play.
1074
00:50:51.575 --> 00:50:53.136
And I don't think people participate in that enough.
1075
00:50:53.376 --> 00:50:53.516
Yeah.
1076
00:50:53.616 --> 00:50:54.557
And so do that.
1077
00:50:54.757 --> 00:50:54.917
Yeah.
1078
00:50:54.977 --> 00:50:55.838
It is not political.
1079
00:50:56.758 --> 00:50:57.578
It is not political.
1080
00:50:57.718 --> 00:50:57.918
Yeah.
1081
00:50:58.378 --> 00:50:58.719
Fair enough.
1082
00:50:58.739 --> 00:51:03.419
This is about America, and I would like the future self of me to have another shot at doing this.
1083
00:51:03.440 --> 00:51:03.620
Yeah.
1084
00:51:04.080 --> 00:51:04.300
All right.
1085
00:51:04.360 --> 00:51:05.960
Well, not financial advice.
1086
00:51:06.480 --> 00:51:07.480
Oh, I haven't even thought about that.
1087
00:51:07.720 --> 00:51:08.020
You're good.
1088
00:51:08.120 --> 00:51:08.741
Okay, go ahead.
1089
00:51:08.761 --> 00:51:11.641
So I have one from acquisition.com, obviously.
1090
00:51:11.701 --> 00:51:17.202
So one of them read, one of the advisors read a Lela Hormozzi quote, and it was that there are two types of people in the world.
1091
00:51:17.762 --> 00:51:19.003
There's dumb people and there's smart people.
1092
00:51:20.483 --> 00:51:22.004
Dumb people don't learn from their mistakes.
1093
00:51:22.805 --> 00:51:23.445
Smart people do.
1094
00:51:24.366 --> 00:51:26.607
And then Alex added, and then there's geniuses.
1095
00:51:27.307 --> 00:51:29.529
And geniuses learn from other people's mistakes.
1096
00:51:30.349 --> 00:51:32.150
And I'm sure we've all heard something similar to that.
1097
00:51:32.170 --> 00:51:34.492
But I was like, it's just so good to, like, hear that again.
1098
00:51:34.592 --> 00:51:37.414
And that's, you know, where you can learn from other people's mistakes.
1099
00:51:37.594 --> 00:51:40.095
You can learn from that business idea didn't work.
1100
00:51:40.295 --> 00:51:41.316
So why should I go down there?
1101
00:51:41.596 --> 00:51:42.357
They had a phrase.
1102
00:51:42.397 --> 00:51:43.417
One of their advisors had a phrase.
1103
00:51:43.437 --> 00:51:47.000
He was like, take the stories, not the scars.
1104
00:51:47.020 --> 00:51:47.440
Yeah.
1105
00:51:47.760 --> 00:51:48.800
Like take this story.
1106
00:51:49.061 --> 00:51:49.881
Learn from this story.
1107
00:51:50.181 --> 00:51:50.941
You don't need the scars.
1108
00:51:50.961 --> 00:51:51.762
Like I have the scars.
1109
00:51:52.322 --> 00:51:52.842
Take the story.
1110
00:51:52.962 --> 00:51:53.903
Take the story, not the scars.
1111
00:51:54.183 --> 00:51:56.904
But we're, you know, as humans, we're not the smartest sometimes.
1112
00:51:56.924 --> 00:51:59.885
And we're like, I have to get the scar myself to learn the lesson.
1113
00:51:59.905 --> 00:52:01.246
So anyways, be a genius.
1114
00:52:01.406 --> 00:52:02.446
That's why not financial advice.
1115
00:52:02.767 --> 00:52:05.928
Okay, because it's top of mind, it kind of has to relate with what we just talked about taxes.
1116
00:52:07.028 --> 00:52:14.432
If you are planning to sell your business down the road, consider looking into QSBS eligibility, qualified small business stock.
1117
00:52:15.252 --> 00:52:23.336
And that basically allows you, if you hold the stock for five years and you're a C Corp, you can, once you sell, get up to $10 million tax free.
1118
00:52:24.157 --> 00:52:36.583
And so this is something at the top of mind because like, I am making sure that the team is going to be able to participate in this, the leadership team, and making sure that when we go public that people have good tax outcomes.
1119
00:52:36.803 --> 00:52:39.905
Because in five years we're going to have a whole lot more taxes.
1120
00:52:40.625 --> 00:52:42.386
So I'm making sure we're free of that.
1121
00:52:42.706 --> 00:52:48.650
So if you're thinking about selling, you've got to have a really good strategy, though, because S-Corp is so beneficial for your current taxes when it comes to cash flow.
1122
00:52:49.011 --> 00:52:57.756
But if you're going to sell, you potentially might want to turn into a C-Corp, reduce how much distributions you're taking for those five years.
1123
00:52:57.776 --> 00:52:58.637
You have to hold the stock.
1124
00:52:58.817 --> 00:53:03.460
You have to make sure you're certifying that it's QSBS eligible every single year of those five years.
1125
00:53:03.760 --> 00:53:05.762
But then you can sell and tax-free.
1126
00:53:06.702 --> 00:53:08.123
to up to $10 million per person.
1127
00:53:08.283 --> 00:53:13.005
So if you're planning for more than $10 million, give some stock to your wife, to your parents, et cetera.
1128
00:53:13.425 --> 00:53:16.247
And so I already have allocated what I want to give away, everything.
1129
00:53:16.287 --> 00:53:18.148
I've given some of my mom, my dad, Brianna.
1130
00:53:18.168 --> 00:53:19.048
We got all spread out.
1131
00:53:19.088 --> 00:53:19.488
Perfect.
1132
00:53:19.628 --> 00:53:24.791
And so that way when we go public, I can do the things I want to do without having tax consequences.
1133
00:53:24.811 --> 00:53:24.971
Cool.
1134
00:53:25.291 --> 00:53:25.671
I love that.
1135
00:53:26.072 --> 00:53:27.592
Well, that's some great non-financial advice.
1136
00:53:27.612 --> 00:53:30.134
Everyone's like, dude, he's running away from taxes all the time.
1137
00:53:30.914 --> 00:53:31.654
You know, come on.
1138
00:53:31.674 --> 00:53:33.275
I think the C-suite audience is...
1139
00:53:33.455 --> 00:53:38.296
I feel like I can spend my tax dollars better for the community than a politician.
1140
00:53:38.837 --> 00:53:38.997
Fair.
1141
00:53:39.017 --> 00:53:40.357
I agree with that.
1142
00:53:40.437 --> 00:53:40.837
That's all.
1143
00:53:40.857 --> 00:53:41.678
I mean, I just...
1144
00:53:41.718 --> 00:53:45.799
I'm a little lavish I sell, and if I did, that money would be pumped into the local economy.
1145
00:53:46.079 --> 00:53:46.259
Yeah.
1146
00:53:46.579 --> 00:53:47.860
And they can't do it for anything.
1147
00:53:47.900 --> 00:53:50.961
They're going to go put bombs in a different country for the world, you know.
1148
00:53:51.401 --> 00:53:53.061
Oh, now we're getting political.
1149
00:53:53.181 --> 00:53:54.082
It's not political.
1150
00:53:54.102 --> 00:53:55.122
That's the pod.
1151
00:53:55.182 --> 00:53:55.702
Like and subscribe.
1152
00:53:55.722 --> 00:53:56.802
Everyone makes everything political.
1153
00:53:56.822 --> 00:53:58.083
We will see Mike in Texas.