March 10, 2026

ABOUT THIS EPISODE

Amanda Engelman is the Director of Product at Shopify leading advertising and channel expansion. She built the Shopify Product Network, a free app that lets other Shopify merchants' products appear on your store. You earn commission on every sale, you keep the customer, and you get category expansion insights without carrying a single unit of inventory. One store earned over $3,000 in commissions in just two months.

We dig into how SPN decides what products to show (and how they're solving the "taste" problem), the checkout engineering that makes multi-merchant transactions seamless, and why this might be the lowest-risk growth lever available to Shopify merchants right now.

IN THIS EPISODE

Amanda Engelman

Kurt Elster

shopify growth

multi-merchant checkout

shopify merchandising

reverse customer acquisition

shopify app

spn

Edit these tags

TRANSCRIPT 🔗

Are you the producer of this podcast? Add a podcast transcript

Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

SEARCH PAST EPISODES

Search past episodes of The Unofficial Shopify Podcast.

Embed this search bar to your website

OTHER EPISODES IN THIS PODCAST

ShipBob CMO on Peak Season 2026

Sept. 8, 2026

He's shipped over a billion units. He says your Black Friday gets decided in September. Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's no single boogeyman, just tariffs that pushed brand…

00:42:44

SAVE

CLIP

Why Your Subscription Program Stopped Growing — Matt Holman

Aug. 18, 2026

Your subscription program is adding customers every month—so why has it stopped growing? Matt Holman, founder of Subscription Prescription and known as “The Subscription Doc,” explains how churn creates a hidden ceiling: eventually, the subscribers coming in simply replace those going out. Matt …

00:45:20

SAVE

CLIP

How a Nicotine-Free Vape Brand Grows Without Ads

Sept. 15, 2026

He sells vapes with no nicotine. Every ad platform, payment processor, and carrier treats him like Big Tobacco anyway. Conrad Kurth founded Cyclone Pods in 2018 after watching every friend he had get hooked on Juul. Eight years later the brand has grown every year with a 60 percent repeat customer …

00:45:49

SAVE

CLIP

Shopify's Head of Growth: How to Get Recommended by AI

Aug. 25, 2026

"It's more than 2x that conversion rate coming from another referral channel." AI shopping agents are already sending buyers to Shopify stores, and they convert at double the rate of your other referral traffic. Most merchants have no idea it's happening because the analytics show up as direct tra…

00:42:12

SAVE

CLIP

Shopify's New Rev Share, Catalog, and the Next Big Bets Explained

Sept. 1, 2026

"You think you know what you're doing. Like I work at Shopify. I should be better at it." That's Atlee Clark, Shopify's VP of Partnerships, on running her own store, Pika Layers, for the past seven years. She's joined by Eytan Seidman, VP of Product for everything partners and developers touch. To…

00:48:00

SAVE

CLIP

Disclaimer: The podcast and artwork embedded on this page are from Kurt Elster, Paul Reda, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.