ABOUT THIS EPISODE
A friend of mine, Kevin Nations, once told me you can't sell heaven without hell. For most of my career, the data agreed with him. Alicia Munian doesn't buy it, and it became one of my favorite debates on Out of the System. Alicia builds marketing for mission-driven clients, and her view is that social media has turned advertising into a two-way conversation. When anyone can reply in the comments, she says a negative message lands differently, and the person behind the practice carries more weight. I push back and tell her about a headline from my men's health clinic days that ran for six months because it used a patient's own words. We land closer together than either of us expected: the copy works when it sounds like the person you're trying to reach.
Then we get into what actually keeps doctors off camera. Alicia was 20 and in the hardest season of her life when a professor handed her Thich Nhat Hanh's Peace Is Every Step, and its lesson about washing the dishes, noticing the warm water on your hands, became the way she helps clients reframe the things they've decided they hate, posting on social media included. She walks me through how she uses guided meditation to surface the blocks beneath a doctor's marketing, and I share a mastermind story about a client who kept hiring the wrong people for reasons unrelated to hiring. If you're a physician who would rather do anything than make content, start here.
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About the Guest:
Alicia Munian is a digital marketing specialist and the founder of Intuitive Marketing Mind, where she builds websites, social content, SEO, and marketing strategy for mission-driven clients, including coaches, wellness practitioners, and doctors. A first-generation Guyanese American, she studied political science, worked on political campaigns, and later managed marketing for Cross-Cultural Solutions in Costa Rica, an organization running international health and education projects.
Her approach, which she calls attraction marketing, puts a client's story and their clients' potential at the center of the message. She pairs strategy with meditation, somatic work, and hypnotherapy to help clients find what's holding them back from showing up as themselves.
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Social Handles:
Website: https://IntuitiveMarketingMind.com
Instagram: https://www.instagram.com/aliciamunian/
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Connect with us:
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Produced by: https://drtalks.com/channel-growth
