WEBVTT
00:00.331 --> 00:04.076
[SPEAKER_00]: Most creators are using AI and ChatGPT completely backwards.
00:04.116 --> 00:09.362
[SPEAKER_00]: They jump in there, ask for a quick script, they get this generic garbage back and wonder why AI isn't working for them.
00:09.502 --> 00:11.925
[SPEAKER_00]: Or they copy paste things that just aren't valid anymore.
00:12.045 --> 00:19.013
[SPEAKER_00]: But there's actually an insane set of process that changes everything, plus a stack of tools that can completely automate your content creation workflow.
00:19.153 --> 00:23.975
[SPEAKER_00]: My guest today is a founder of an AI tech company, and she is a leading educator on this topic.
00:24.095 --> 00:34.398
[SPEAKER_00]: Aman Abu joined me live at one of our events, and she broke down the exact methodology and process she uses to take her from one idea into 30 days of content across multiple platforms.
00:34.678 --> 00:40.560
[SPEAKER_00]: And so by the end of this video, you'll have both the set of process and the tools that will completely change your content game, let's dive in.
00:42.470 --> 00:44.772
[SPEAKER_00]: So we're going to focus on the tools for inbound.
00:45.252 --> 00:47.294
[SPEAKER_00]: Would you guys agree with that big cool with you guys here?
00:47.754 --> 00:50.216
[SPEAKER_00]: There are tools to go outbound.
00:50.616 --> 00:53.458
[SPEAKER_00]: And there's other things we can get into in a different conversation.
00:53.478 --> 00:57.602
[SPEAKER_00]: But when you think about inbound, we know a bunch of different content strategies.
00:57.742 --> 01:00.544
[SPEAKER_00]: Everybody here is working on building their brand at some level.
01:01.004 --> 01:02.145
[SPEAKER_00]: They want more customers.
01:02.726 --> 01:04.027
[SPEAKER_00]: They want more inbound leads.
01:04.107 --> 01:05.027
[SPEAKER_00]: They don't want to chase people.
01:05.067 --> 01:05.187
[SPEAKER_00]: But
01:06.108 --> 01:08.529
[SPEAKER_00]: One way of doing this is by putting out more videos.
01:09.150 --> 01:13.612
[SPEAKER_00]: And a lot of people here will talk about, like, hey, you know, my videos aren't resonating with the audience.
01:14.252 --> 01:18.674
[SPEAKER_00]: Or I used AI to generate a script, and it seems kind of just like a canned thing.
01:18.874 --> 01:19.795
[SPEAKER_00]: And so they're like, you know what?
01:19.815 --> 01:20.255
[SPEAKER_00]: I tried it.
01:20.315 --> 01:20.915
[SPEAKER_00]: It didn't work.
01:21.035 --> 01:22.096
[SPEAKER_00]: So what are they doing wrong?
01:22.136 --> 01:24.197
[SPEAKER_00]: Like, how are they not using these tools correctly?
01:24.949 --> 01:26.430
[SPEAKER_01]: Well, I think we have to take a step back.
01:26.911 --> 01:34.979
[SPEAKER_01]: And first, before we even jump into, oh, I want to create videos, I want to create content, you have to really go through a series of questions.
01:35.019 --> 01:43.608
[SPEAKER_01]: And I think, especially now in the age of AI, where the barrier to entry is so low that it's so much noisier out there.
01:44.048 --> 01:52.498
[SPEAKER_01]: And the idea of creating content to create content no longer works because you really have to find a niche or an angle where you actually stand out.
01:53.138 --> 02:03.730
[SPEAKER_01]: And the best way to go about that is taking a step back and really asking yourself the hard questions are maybe using AI to actually flush out why you're creating content, who you're creating that content for.
02:04.411 --> 02:07.594
[SPEAKER_01]: What does your ideal customer profile look like?
02:07.774 --> 02:08.855
[SPEAKER_01]: What are they struggling with?
02:09.196 --> 02:10.236
[SPEAKER_01]: What is their pain point?
02:10.477 --> 02:12.098
[SPEAKER_01]: What are they even talking about online, right?
02:12.118 --> 02:14.921
[SPEAKER_01]: So we have a lot of forums right now with Reddit.
02:15.201 --> 02:20.446
[SPEAKER_01]: And TikTok where people are actually asking, your dream client is asking the questions already.
02:20.846 --> 02:22.347
[SPEAKER_01]: You just have to find what those are.
02:22.768 --> 02:24.830
[SPEAKER_01]: And then Taylor, your content,
02:25.270 --> 02:28.851
[SPEAKER_01]: to those top trending topics or what the buzz is all about.
02:29.211 --> 02:38.633
[SPEAKER_01]: Because ultimately, you want to create content that delivers value to your dream customers that they see you as a value-ad resource and they trust you more with their money.
02:39.133 --> 02:45.834
[SPEAKER_01]: So before you think about it, I need to post X amount of videos on Instagram and this many LinkedIn posts.
02:46.375 --> 02:47.195
[SPEAKER_01]: Why am I doing it?
02:47.635 --> 02:48.375
[SPEAKER_01]: Who is it for?
02:48.955 --> 02:52.876
[SPEAKER_01]: How do I convey my message to actually solve their pin points?
02:53.436 --> 03:04.648
[SPEAKER_01]: And then take that as your strategy, and use AI to flush it down into a content plan, or a much more flushed out content strategy with scripts.
03:05.149 --> 03:10.955
[SPEAKER_01]: And also, which channels you should be on, obviously we don't want to always be in everywhere, because you have a dream client that probably,
03:11.455 --> 03:16.298
[SPEAKER_01]: uses one main channel to really engage with, and maybe that's where you should start if you're a novice at this.
03:17.079 --> 03:20.001
[SPEAKER_01]: Of course, if you have done content for a while, you can always scale up.
03:20.461 --> 03:31.188
[SPEAKER_01]: But I always recommend, or when you're getting started with the idea of, I want to build a personal brand and attract clients using content, start with one main channel, where you can really master before you can scale up.
03:31.616 --> 03:38.759
[SPEAKER_00]: Yeah, I love that and I think narrow your focus rather than trying to do five things and then, you know, like, none of them really well.
03:39.179 --> 03:41.500
[SPEAKER_00]: So I kind of, somebody's like, hey, why aren't you doing LinkedIn?
03:41.520 --> 03:42.140
[SPEAKER_00]: Why aren't you doing this?
03:42.180 --> 03:45.661
[SPEAKER_00]: And I'm like, because I've narrowed my focus to Instagram and Facebook.
03:46.221 --> 03:50.223
[SPEAKER_00]: And only reason Facebook is because it's connected, you know, you can wait with one post you get both.
03:50.763 --> 03:51.163
[SPEAKER_00]: And, um,
03:51.323 --> 03:52.604
[SPEAKER_01]: And you can always repurpose too.
03:52.644 --> 03:55.145
[SPEAKER_01]: I think once you've seen, at least for me, this is what I do.
03:55.525 --> 04:03.589
[SPEAKER_01]: A lot of the content that I turn into reals are actual LinkedIn posts that really engaged already with my audience on LinkedIn.
04:03.949 --> 04:10.793
[SPEAKER_01]: And I turn them into scripts immediately, because repurposing is a really great way to scale your content with it always having to reinvent the wheel.
04:11.113 --> 04:13.914
[SPEAKER_01]: And I always say, you don't need more ideas.
04:13.934 --> 04:15.674
[SPEAKER_01]: You don't need more topic ideas.
04:16.314 --> 04:18.015
[SPEAKER_01]: You don't need more things to talk about.
04:18.035 --> 04:24.676
[SPEAKER_01]: You just need more ways of turning your main message into multiple formats and multiple angles.
04:24.816 --> 04:27.157
[SPEAKER_01]: And now with AI, it's so easy to do that.
04:27.197 --> 04:30.298
[SPEAKER_01]: You're able to find tools that are going to take one core idea.
04:30.378 --> 04:40.460
[SPEAKER_01]: And this is also how we build bookable is you take one core idea and then you basically turn it into 30 days' worth of content across multiple channels, which is just one prompt.
04:41.080 --> 04:43.781
[SPEAKER_01]: able to release scale your message without scaling your efforts.
04:44.222 --> 04:44.922
[SPEAKER_00]: That's so awesome.
04:44.962 --> 04:48.424
[SPEAKER_00]: So, okay, which model should we be using for this?
04:48.504 --> 04:53.186
[SPEAKER_00]: Like, should we, how many of you guys are using chatGPT on a daily or weekly basis at least?
04:53.807 --> 04:54.887
[SPEAKER_00]: So, majority have the room.
04:54.947 --> 04:56.068
[SPEAKER_01]: How many are using cloud?
04:57.729 --> 04:58.810
[SPEAKER_00]: So not many at all.
04:58.990 --> 05:01.032
[SPEAKER_00]: Okay, so I prefer cloth.
05:01.412 --> 05:06.116
[SPEAKER_00]: Okay, like for writing and helping me refine my thoughts, I feel like it's way better with creative writing.
05:06.156 --> 05:08.058
[SPEAKER_00]: Is that just an animal?
05:08.118 --> 05:11.701
[SPEAKER_00]: Like is that just anecdotals that just my experience or would you say cloths better?
05:11.721 --> 05:19.507
[SPEAKER_01]: I do, and also we use cloth as one of our main defaults model on vocal because it is the best with pros and is just really great.
05:20.428 --> 05:21.950
[SPEAKER_01]: also very in depth.
05:22.050 --> 05:27.736
[SPEAKER_01]: I think sure if you guys already use in ChaggbT and that's kind of the main model everybody is deferring to.
05:28.376 --> 05:33.041
[SPEAKER_01]: It's very surface level at times and but you can compare and contrast for yourself.
05:33.502 --> 05:38.227
[SPEAKER_01]: Use the same exact prompt, put it on ChaggbT and then put the same prompt on cloud.
05:38.567 --> 05:44.668
[SPEAKER_01]: You'll see how big of a difference there is in terms of the meat of the content and the in-depth it goes in.
05:44.728 --> 05:48.489
[SPEAKER_01]: So I 100% recommend Claude for anything long form.
05:48.589 --> 05:59.771
[SPEAKER_01]: Even emails, I defer to, I mean email newsletter is not just emails on data databases, but email newsletters, long form blogs, guides, any of the lead magnets that you create.
06:00.092 --> 06:05.453
[SPEAKER_01]: I 100% recommend Claude for that because you will get a lot more value with a very simple prompt.
06:07.213 --> 06:15.659
[SPEAKER_01]: what people forget to do, because we just kind of bought into this idea that we all have to become prompt engineers, and that's the best skill you can have now.
06:16.200 --> 06:16.740
[SPEAKER_01]: That's wrong.
06:16.980 --> 06:21.023
[SPEAKER_01]: I think now you can defer to AI to create the prompts you need for anything you want.
06:21.383 --> 06:27.468
[SPEAKER_01]: I don't ever spend my time sitting there figuring out, okay, let me write a novel as a prompt to get the best output.
06:27.908 --> 06:31.551
[SPEAKER_01]: I just give quad a couple sentences and quad is really good at creating
06:32.431 --> 06:33.972
[SPEAKER_01]: prompt as well better than chat to BT.
06:34.372 --> 06:38.454
[SPEAKER_01]: And then I ask, what is the best, what is the most optimized prompt?
06:38.474 --> 06:42.176
[SPEAKER_01]: You can give me to get the best output possible for this specific task.
06:42.536 --> 06:46.198
[SPEAKER_01]: And so you take that prompt and re-plug it back into your AI tool.
06:46.558 --> 06:50.940
[SPEAKER_01]: So definitely, don't waste time trying to figure out how to be a prompt engineer.
06:51.380 --> 06:54.362
[SPEAKER_01]: when you could just use AI to prompt engineer for you.
06:54.542 --> 06:55.522
[SPEAKER_00]: Yeah, he just ask it.
06:55.602 --> 06:56.423
[SPEAKER_00]: Yeah, okay, cool.
06:56.803 --> 07:10.169
[SPEAKER_00]: Yeah, so I think about telling it your goal is giving it more context, but one thing that's really helped me, especially with creative writing, is giving it a bunch of the stuff that you like, or maybe stuff you've written, so that it can talk in your brand voice.
07:10.269 --> 07:15.112
[SPEAKER_00]: So, and then two of the things that you mentioned were making sure it understands who you're speaking to.
07:15.792 --> 07:20.176
[SPEAKER_00]: So just practically, let's get into like, a basic, like, I want to be super tactical here with everybody.
07:20.576 --> 07:27.161
[SPEAKER_00]: So you open up Cloud, and imagine, because only so-12 hands go for Cloud, like most people aren't using it.
07:27.201 --> 07:35.148
[SPEAKER_00]: So you open it up, you can do the chat to you, and you start a new chat, and I'm like, okay, what do I start?
07:35.428 --> 07:39.911
[SPEAKER_00]: Do I start with finding out my target audience, and their problems and pain points?
07:40.071 --> 07:43.274
[SPEAKER_00]: Do I need to know this, or can the model help me find this?
07:44.595 --> 07:48.798
[SPEAKER_00]: In that same thread, or do I start new thing, what I start working on the writing process?
07:48.858 --> 08:04.711
[SPEAKER_00]: Because I would love for people here to take an idea that they have in their head right now, of something they want to teach, or a message they want to get to their clients, and they have the ideas, but I want God to be able to help them package this better, because that's what helped me a ton.
08:05.362 --> 08:12.487
[SPEAKER_01]: Yeah, well, so I think also one thing to remember, even with Chad GpT since most of your already using Chad GpT is that there are different models to pick from.
08:12.888 --> 08:20.333
[SPEAKER_01]: So the 401, the 401, is the fast model that's kind of the default model right now, which most people probably are using.
08:20.614 --> 08:30.921
[SPEAKER_01]: But if you really want more strategic thinking and researched and you want to change to other models that they have in there, they're a little bit slower, so there's a little bit more latency because they're thinking deeper.
08:31.362 --> 08:33.023
[SPEAKER_01]: And so when you're doing strategy work
08:34.444 --> 08:39.008
[SPEAKER_01]: You know, flushing down your target audience who they are.
08:39.108 --> 08:56.001
[SPEAKER_01]: I would use the research model because that way it actually pulls from the internet, and it's able to research exactly who your target audience is struggling with, and be able to really frame who your ICP is based on a lot of that insights from the interweb.
08:56.821 --> 09:01.585
[SPEAKER_01]: So make sure that you're using the right model for whatever task that you're using
09:04.467 --> 09:17.272
[SPEAKER_01]: And so yeah, with what you just talked about, you want to use the same thread because the idea is that you want to continue giving it context and build with charge with your cloud, all the way down to even your content plan if you're using cloud for that.
09:17.692 --> 09:31.437
[SPEAKER_01]: So the first thing I would say, even before you open up any AI model or any AI chat bot, I hope that you have somewhat documented a lot of what your brand is about, maybe even old customer testimonials, if you have.
09:33.158 --> 09:41.364
[SPEAKER_01]: I think stop that many people do skip when it comes to using AI properly is really spending time to gather the data that you have.
09:41.844 --> 09:48.929
[SPEAKER_01]: Document your customer testimonials, documents, your messaging, document, any even customer voice, right?
09:48.949 --> 09:50.210
[SPEAKER_01]: So how do people talk about
09:50.790 --> 09:51.431
[SPEAKER_01]: your brand.
09:51.851 --> 09:55.234
[SPEAKER_01]: How do your customers now refer to you as a brand as a thought leader?
09:55.574 --> 10:02.861
[SPEAKER_01]: A lot of that context is really important in order to really get a more personalized tailored output from AI.
10:03.221 --> 10:12.970
[SPEAKER_01]: So that's step one for me, not opening any AI job, but if you haven't done that already, if you don't have a folder database where you have gathered all the information about your brand,
10:13.790 --> 10:19.913
[SPEAKER_01]: about your unique approach in comparison to your competitors, who your competitors are, even, make sure you do that first.
10:19.953 --> 10:30.438
[SPEAKER_01]: And then use that context as something you add into your chatbot, as documents, you can obviously gather everything into a PDF that you give it as context.
10:30.878 --> 10:34.420
[SPEAKER_01]: And then now you start saying, okay, here's what my business is about.
10:34.740 --> 10:38.041
[SPEAKER_01]: Here's the ideal customer profile that I'm trying to target.
10:38.362 --> 10:41.383
[SPEAKER_01]: And here's my unique approach in comparison to these competitors.
10:41.723 --> 10:54.291
[SPEAKER_01]: Can you help me come up with a strategy for my messaging start with your messaging really hone in on what your messaging is first before you even translate that into Communication strategy or content plan.
10:54.311 --> 11:00.175
[SPEAKER_00]: Yes, I love this so real life example guys and and you let me know if I did this right or wrong, but
11:01.015 --> 11:05.197
[SPEAKER_00]: I was talking with Christo, and we were working on the brand messaging for forward, okay?
11:05.538 --> 11:13.141
[SPEAKER_00]: So he was helping me out, you know, he's one of my coaches in business and in creativity, and he was like, okay, you know, who's the person?
11:13.161 --> 11:21.466
[SPEAKER_00]: And we went through all this questions, and all this, he's asking me all the questions, and he made me pick, who is the customer I'm speaking to with this brand?
11:21.906 --> 11:23.767
[SPEAKER_00]: And I'm like, well, it's like a lot of people.
11:23.787 --> 11:25.748
[SPEAKER_00]: And he's like, no, no, no, no, who is the person?
11:25.788 --> 11:29.510
[SPEAKER_00]: I'm like, well, it's a man or woman, this age, you know, no, no, no, no, is it a man or is it a woman?
11:30.528 --> 11:31.229
[SPEAKER_00]: What's his name?
11:32.169 --> 11:33.771
[SPEAKER_00]: What does he do from morning till night?
11:33.991 --> 11:35.292
[SPEAKER_00]: What are the problems he faces?
11:35.752 --> 11:37.153
[SPEAKER_00]: What are the things he's struggling with?
11:37.173 --> 11:37.974
[SPEAKER_00]: What are the things he's good?
11:38.174 --> 11:39.135
[SPEAKER_00]: What are things he values?
11:39.515 --> 11:40.676
[SPEAKER_01]: Like, income?
11:40.836 --> 11:41.516
[SPEAKER_00]: Yes, income.
11:41.617 --> 11:42.397
[SPEAKER_00]: A whole thing.
11:42.477 --> 11:44.259
[SPEAKER_00]: And he made me document, like, this is my customer.
11:44.279 --> 11:45.660
[SPEAKER_00]: And I'm like, well, Chris, it's more than that.
11:45.700 --> 11:46.660
[SPEAKER_00]: It's this person that's that person.
11:46.961 --> 11:48.302
[SPEAKER_00]: And he's like, no, it's okay.
11:48.342 --> 11:51.644
[SPEAKER_00]: Like, we can broaden it, but in the beginning, and it should just be this.
11:51.764 --> 11:52.005
[SPEAKER_00]: And so,
11:52.705 --> 12:01.409
[SPEAKER_00]: He made me go through this exercise which was kind of like anti in my brain, but then what I did was like once we had all that, we fed that into an AI model.
12:01.449 --> 12:07.492
[SPEAKER_00]: And so we just talked about it on Zoom, and then we took the transcript from Zoom and dumped the entire transcript into like,
12:07.992 --> 12:09.932
[SPEAKER_00]: And it kind of like puts some stuff together.
12:09.952 --> 12:12.473
[SPEAKER_00]: So not even me trying to organize it properly.
12:12.613 --> 12:14.273
[SPEAKER_00]: I literally just took the Zoom transfer.
12:14.293 --> 12:19.594
[SPEAKER_00]: Because you guys know, if you're on a Zoom call, if there's a button you turn it on, it gives you an AI summary right now anyways.
12:19.634 --> 12:22.575
[SPEAKER_00]: I think if you have Zoom, like the cheap version of Zoom, it'll do that for sure.
12:22.595 --> 12:35.417
[SPEAKER_01]: If that should be part of what you're documenting all the time, especially when it's for me too now, I do a lot of customer calls and user calls and user interviews, I document all of those transcripts because that feeds back into our brand positioning.
12:35.837 --> 12:50.345
[SPEAKER_01]: And I think a lot of people don't realize how important that is in order to really define how you position yourself in the market and then go back to what you mentioned about that one specific person, I think the mistake most people will make when they're building a personal rent or even a business, they're trying to go for the masses.
12:51.365 --> 13:00.589
[SPEAKER_01]: Instead of just, if you were to just talk to one person, if you were to sell to one person, what is that dream person profile look like?
13:00.929 --> 13:14.075
[SPEAKER_01]: And then start there, even when you're creating content, I think people will say, you know, they start videos with, hey guys, or hi everyone, versus creating content as if you're talking to one person, because when people are scrolling, it's just you and them, right?
13:14.095 --> 13:15.395
[SPEAKER_01]: You're talking straight to them.
13:15.475 --> 13:19.177
[SPEAKER_01]: So act like when you are creating content or building a brand,
13:19.517 --> 13:21.339
[SPEAKER_01]: Who is that ideal customer?
13:21.359 --> 13:23.020
[SPEAKER_01]: It could be one description starting there.
13:23.080 --> 13:25.022
[SPEAKER_01]: And then again, you can always do that.
13:25.062 --> 13:25.343
[SPEAKER_00]: Yeah.
13:25.643 --> 13:29.647
[SPEAKER_00]: So we ended up putting that into creating a project or creating a thing with all the documentation.
13:29.687 --> 13:32.930
[SPEAKER_00]: And then like it understood the person I'm talking to.
13:32.950 --> 13:35.232
[SPEAKER_00]: So then I could give it more information about my brand.
13:35.972 --> 14:03.799
[SPEAKER_00]: I asked it to ask me questions as well like ask me questions that anything you need additional information in order to give me the best Messaging possible and it asked me a bunch of questions and I just took some time to like set this up like it's it's not like it's no time or no I've heard but there is a little bit of effort there required and I feel like everyone skips that like you said But then what happened afterwards really shocked me when I said okay I'm preparing an email to let people know about this or I'm working on a video and I'm not sure what the messaging should be
14:06.060 --> 14:13.507
[SPEAKER_00]: The output was like 10 times better by just doing this first set up part and like I don't think anybody does that
14:13.915 --> 14:36.763
[SPEAKER_01]: Yeah, and it's also now you're thinking of it as in the context of AI, even though sometimes it might take a little bit more effort, and I think this is where now the mindset has shifted from, you know, the masses, they expect AI to be the magic bullet and know everything about them all the time and just give them what they need immediately without them investing enough time to really guide it, but that is the step that's probably the most important.
14:36.783 --> 14:40.925
[SPEAKER_01]: Now that's what we say, the human and the loop, you still are the ones guiding AI, and so you still
14:43.606 --> 14:46.069
[SPEAKER_01]: and being able to really give it as much context and information the same way you would when you hire someone new, right?
14:46.089 --> 14:47.530
[SPEAKER_01]: So we don't just bring on someone new and expect them to know everything.
14:47.550 --> 14:48.091
[SPEAKER_01]: I do that sometimes though.
14:48.111 --> 14:59.264
[SPEAKER_01]: I'm just, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've
14:59.905 --> 15:13.965
[SPEAKER_01]: So you have to onboard them in a way, and so I think when you're using especially these models to they learn from you the more context you give them the more documents and you know guidelines you give them the better over time they get when you're working with them so
15:15.187 --> 15:24.774
[SPEAKER_01]: 100% making sure that there is some kind of investment in branch training is probably the key to getting a lot more optimized output that you're looking for.
15:24.954 --> 15:37.844
[SPEAKER_00]: Yes, okay, so here's the shift I've noticed and we had a call before and I think you agreed with me like talking head videos when we're trying to educate our audience are getting more and more difficult to connect only because the audience's like
15:38.665 --> 15:40.286
[SPEAKER_00]: preferences have changed on short form.
15:40.526 --> 15:43.367
[SPEAKER_00]: Like, talking ahead never dies on YouTube, by the way, long form.
15:43.787 --> 15:47.668
[SPEAKER_00]: If you're good at communicating and you have the ideas and you put it together right, it's just timeless.
15:47.728 --> 15:49.849
[SPEAKER_00]: But on short form it kind of comes in waves.
15:49.889 --> 15:54.871
[SPEAKER_00]: And how many of you would agree that when you make a talking video, it's harder to reach a lot more people these days.
15:55.211 --> 15:55.631
[SPEAKER_00]: Would you agree?
15:55.671 --> 15:56.532
[SPEAKER_00]: Not the same.
15:56.552 --> 15:59.493
[SPEAKER_01]: So how many people enjoy making talking had videos?
16:00.293 --> 16:00.733
[SPEAKER_00]: I like it.
16:01.094 --> 16:01.894
[SPEAKER_01]: Two, three.
16:03.073 --> 16:12.160
[SPEAKER_00]: Not as many as I would have thought, so obviously alternatives are just putting be role with text over to be role in music and we all know the little things that work.
16:12.700 --> 16:20.286
[SPEAKER_00]: But I think where it would really kind of improve is whenever we do talking and when I tell a specific story.
16:20.886 --> 16:24.987
[SPEAKER_00]: Like story telling is where it's going, and you've seen so many accounts blow up at storytelling.
16:25.447 --> 16:34.690
[SPEAKER_00]: And then I looked yesterday, just in preparation for today, like when you go on YouTube, and you look up storytelling, it is one of the most search things in content marketing right now.
16:35.090 --> 16:36.831
[SPEAKER_00]: People want to become better storytellers.
16:36.951 --> 16:38.711
[SPEAKER_00]: We all need to become better storytellers.
16:39.091 --> 16:43.633
[SPEAKER_00]: Whenever we talk about things, sometimes we're like, what are the things you hate when someone tells you a story?
16:44.713 --> 16:47.094
[SPEAKER_00]: too long, the ramble on, it feels like they're not going to land the place.
16:47.114 --> 16:48.275
[SPEAKER_01]: There's no personality to it.
16:48.335 --> 16:48.975
[SPEAKER_00]: You're not.
16:49.035 --> 16:50.556
[SPEAKER_01]: It's not emotionally resonant.
16:50.596 --> 16:52.277
[SPEAKER_01]: And I think that's really the thing.
16:52.317 --> 17:03.423
[SPEAKER_01]: Yeah, the key now with content in general, especially in the age of AI, because, again, the barrier to entry is so low that anybody can become an expert at anything and regurgitated and a talk and had format.
17:03.543 --> 17:07.205
[SPEAKER_01]: And that's when you really start seeing this noise versus the actual real.
17:08.025 --> 17:12.567
[SPEAKER_01]: Um, domain experts were able to resonate with you because they actually understand your pain point.
17:12.587 --> 17:25.191
[SPEAKER_01]: You know, and for me, this is something I had to remind myself to play on more in comparison to my competitors who are tech founders, most of them that are building in these AI content creation tools aren't domain experts in the world of content marketing.
17:25.351 --> 17:26.171
[SPEAKER_01]: I come from that world.
17:26.651 --> 17:28.692
[SPEAKER_01]: I've ran content teams, I've
17:29.092 --> 17:31.253
[SPEAKER_01]: built, you know, a content startups before.
17:31.533 --> 17:35.274
[SPEAKER_01]: So I know the true pain points of what it's like to build a personal brand through content creation.
17:35.314 --> 17:37.215
[SPEAKER_01]: And I feel my customers' pain points.
17:37.575 --> 17:41.237
[SPEAKER_01]: And I don't think I have played on that enough while I was building the product.
17:41.257 --> 17:55.322
[SPEAKER_01]: And now I'm realizing that the people who are winning now in marketing are the ones who are able to come out of their shell and actually play on their vulnerabilities, play on the emotional, resonant side that they can turn into content that actually resonates with their
17:55.962 --> 18:22.607
[SPEAKER_01]: audience and I mean you guys probably also feel it too when you're scrolling through content I have a hard time connecting with people who just feel like they're just remembered or you know memorize a script or maybe reading off of the script and there's really nothing that they're documenting behind the scenes that I can feel like I can relate to but then every time that I found myself following someone new on Instagram even if they're not even in the right field or the same field as me is because I was drawn to their story their ability to
18:26.609 --> 18:28.972
[SPEAKER_01]: They don't need to show the perfections of it all.
18:29.012 --> 18:42.368
[SPEAKER_01]: I think prior to maybe this post AI era, I at least thought that as a founder or as a brand builder or a thought leader, you kind of have to show that you have it all together and you have it all figured out all the time.
18:42.888 --> 18:53.695
[SPEAKER_01]: And there was this kind of a notion of, oh, I want to come across, you know, higher than I already am because that's the only way people can trust me or take me seriously, now I think we've flipped the script.
18:53.856 --> 19:02.501
[SPEAKER_01]: Now, if anything, people do want to connect with people who are still in that process, they don't want to learn about someone after they made it.
19:02.541 --> 19:04.623
[SPEAKER_01]: They want to see the process they had to go through.
19:05.043 --> 19:18.107
[SPEAKER_01]: to get to where they are today and that's why we see a lot of a lot of creators that are growing exponentially now on Instagram, TikTok, are people who are just bringing you behind the scenes with them and telling you, okay, this is day one of me becoming a millionaire.
19:18.607 --> 19:19.147
[SPEAKER_01]: Come with me.
19:19.227 --> 19:26.929
[SPEAKER_01]: We're going to figure it out together and you drawn to that, even though they're not there yet, but you know that one day when they do make it, you were part of that journey.
19:27.789 --> 19:39.837
[SPEAKER_01]: And similarly, I think with brands now too, they are really playing on this element, because you're starting to see a lot of brands that are now investing in creating series on Instagram.
19:40.457 --> 19:48.762
[SPEAKER_01]: For example, I don't know if you familiar with the brand built, which is the credit card that allows you to gain points from paying your own brands or whatnot.
19:48.822 --> 19:53.285
[SPEAKER_01]: Now they're just invested in a whole series about finding roommates and finding rent.
19:53.325 --> 19:55.607
[SPEAKER_01]: And so that's now where brands are putting
19:56.227 --> 19:58.512
[SPEAKER_01]: you know, that's where they're investing as far as advertising goes.
19:58.552 --> 19:59.794
[SPEAKER_01]: They're trying to tell stories.
19:59.874 --> 20:01.918
[SPEAKER_01]: Instead of just, hey, this is our brand.
20:01.938 --> 20:03.882
[SPEAKER_01]: This is our service by it.
20:04.409 --> 20:07.430
[SPEAKER_00]: Yeah, it's like less information and more something that would write in.
20:07.850 --> 20:19.752
[SPEAKER_00]: And so the main thing that I think we should focus on the big takeaway guys is like, if you're going to tell someone to teach somebody something, they need you in certain cases, not every post, but like in these types of posts, you want them to feel something.
20:20.053 --> 20:21.693
[SPEAKER_00]: Like many people here, it's like cliche thing.
20:21.713 --> 20:24.554
[SPEAKER_00]: Like you won't remember what I said, but you'll remember the way I made you fulfill.
20:25.014 --> 20:30.015
[SPEAKER_00]: So if they're not feeling anything from your storytelling, then it's probably, that's why it's not connecting with them.
20:30.055 --> 20:30.575
[SPEAKER_00]: So, yeah.
20:30.855 --> 20:37.882
[SPEAKER_00]: what you would do is like in the same threat or project where we have going like tell it the story that you would like to tell and just ramble.
20:37.922 --> 20:39.743
[SPEAKER_00]: I used like Cody talked about this this morning.
20:39.763 --> 20:41.565
[SPEAKER_00]: She's like I don't want to type anymore.
20:41.625 --> 20:43.447
[SPEAKER_00]: I just use a voice like it's so efficient.
20:43.507 --> 20:48.852
[SPEAKER_00]: Just ramble all that shit in there and then say like this is the story I'm trying to tell help me make this.
20:49.072 --> 20:50.854
[SPEAKER_00]: What like how would you prompt it right there?
20:51.574 --> 20:56.319
[SPEAKER_00]: I just ramble off this long story that I would never tell us because you're not going to listen, it's so long-winded.
20:56.399 --> 20:57.120
[SPEAKER_00]: How would it cover to your client?
20:57.140 --> 20:58.842
[SPEAKER_01]: First of all, I want to teach it your style first.
20:58.882 --> 21:13.417
[SPEAKER_01]: So I think what I do, typically, because I just launch a series myself as well, and I want it to really hone in first, because one thing you guys have to remember too, with these AI versatile chat box that are everything for everyone, like a cloud, Gemini, ChaggipiT,
21:14.338 --> 21:16.300
[SPEAKER_01]: they are trained to remain neutral.
21:16.460 --> 21:33.432
[SPEAKER_01]: So that means a lot of the output, unless you really maneuver it, is always going to sound somewhat generic and kind of surface level, almost AI-generated, and it's going to take you a lot longer to really get to that punchy, good script that feels like you as a human speaking.
21:34.372 --> 21:59.997
[SPEAKER_01]: If you don't prompt it right from the get-go and the way you do that is by feeding it even maybe styles of other creators that you think, you know, you want to emulate this style and feed it some, you know, a couple of scripts that you like, this is this style and tone of voice that I want you to follow and then ask it to analyze that style first and then give you a description of what that style feels like and then use that
22:03.398 --> 22:07.540
[SPEAKER_01]: Because otherwise, it's going to feel really daunting to create these scripts.
22:07.580 --> 22:12.162
[SPEAKER_01]: It's just not going to sound natural, and that's probably way worse than you're not putting out content at all.
22:12.182 --> 22:14.883
[SPEAKER_01]: So you definitely want to make sure that it's very much in your cell.
22:14.903 --> 22:19.465
[SPEAKER_01]: And after you get the first draft, make sure that you have your human input to it.
22:19.485 --> 22:26.308
[SPEAKER_01]: So a lot of the time I'm spending probably more time doing some editing and tweak-in just to make it sound like me, and even given it my own examples.
22:26.668 --> 22:26.848
[SPEAKER_01]: Because
22:27.248 --> 22:48.835
[SPEAKER_01]: ultimately storytelling is based on your story and so you have to get very clear on what is what part of my story am I trying to communicate and then also what parts of my day-to-day or any event or any interesting things happening in your current journey that you can feed it back into AI to be able to turn that into somewhat of a you know episode or storytelling.
22:49.435 --> 22:52.636
[SPEAKER_00]: And you can ask it to help me turn this into something over occurring series.
22:53.217 --> 22:54.577
[SPEAKER_00]: Like you would get the idea from there.
22:54.597 --> 23:00.259
[SPEAKER_00]: So I just think of like the smartest people I know among are using AI as their Thor partner.
23:00.919 --> 23:03.540
[SPEAKER_00]: Like you're not just going to, hey, give me 10 ideas to post them.
23:03.580 --> 23:09.683
[SPEAKER_00]: Like, no, it's like your friend, that you're going back and forth with and that you've trained and that you're actually using.
23:09.723 --> 23:15.185
[SPEAKER_00]: And so I know there's millions of other use cases, but like I just wanted to get into that because I feel like,
23:16.145 --> 23:26.353
[SPEAKER_00]: us being able to have better connecting content with the audience is going to be the differentiator going forward because any piece of content, any of the big creators will tell you this, like they're leaning more into storytelling.
23:26.393 --> 23:33.978
[SPEAKER_00]: Now you will notice that like the biggest thought leaders can still just give you informational nuggets, but that's because they already have the authority to do so.
23:34.218 --> 23:43.785
[SPEAKER_00]: Like it's it dangers to look at someone who has already built their brand and has written 10 books and you already give them the like, I'll listen to that person when they talk, you know, but they may not
23:46.167 --> 23:51.151
[SPEAKER_01]: And also, I think, having to, and then using AI to find what your style is, because it could be different.
23:51.191 --> 23:57.937
[SPEAKER_01]: And I just remember recently, I don't know how it came up on my algorithm, but there's really funny, she's a real estate agent.
23:57.997 --> 24:08.245
[SPEAKER_01]: I don't know if she's big in the industry, but randomly, I fall on her Instagram, and she's basically using a lot of dry humor to sell houses, and it's working.
24:08.305 --> 24:09.566
[SPEAKER_01]: I mean, she's going viral.
24:09.586 --> 24:11.587
[SPEAKER_01]: I have Tampa, I don't know.
24:12.648 --> 24:16.971
[SPEAKER_01]: And I'm not in the market, but I was like, you know what, this is actually entertaining and interesting.
24:17.071 --> 24:19.873
[SPEAKER_01]: I wanna see a bunch of million dollar houses and which is making fun of them.
24:20.333 --> 24:22.094
[SPEAKER_01]: And I follow, just because of the content.
24:22.134 --> 24:26.577
[SPEAKER_01]: And again, maybe at some point I might be in the market and she would be an interesting person to reach out to.
24:26.998 --> 24:28.679
[SPEAKER_01]: But again, you just wanna draw that attention.
24:28.739 --> 24:39.266
[SPEAKER_01]: And sometimes you could, you know, there are tools, for example, like Poppy AI is a really interesting tool that helps you pull together a mood board of your
24:39.926 --> 24:58.343
[SPEAKER_01]: favorite YouTube videos or reels or TikToks, whatever other content that you see out that is inspiring to you, you pull together a few samples, and then you link that to a almost a chatGBT-like interface, and then you use that as inspiration to come up with your own style of script.
24:58.403 --> 24:59.905
[SPEAKER_01]: So that's a really interesting tool as well.
25:00.325 --> 25:15.675
[SPEAKER_01]: We built a vocabal AI to be more multi-channel content, so LinkedIn, blogs, emails, but being able to really root your business forward content on storytelling and hooks that actually pull in your audience and then an emotionally resonant way.
25:15.955 --> 25:19.377
[SPEAKER_01]: So there are a lot of purpose-built AI tools when you're ready for them.
25:19.777 --> 25:30.181
[SPEAKER_01]: to move from the generic versatile general AI chat box like Cloud and ShaggbT into more tools that are actually built for this kind of storytelling and content creation.
25:30.221 --> 25:36.603
[SPEAKER_01]: And those are always good to add to your tool stack because you stack them together and you have a whole now AI powered system.
25:37.183 --> 25:41.366
[SPEAKER_01]: versus using chat bots to prompt one post at a time.
25:41.487 --> 25:44.149
[SPEAKER_01]: That I feel like is not efficient anymore.
25:44.829 --> 25:49.092
[SPEAKER_01]: As a use case for me at least, I'm trying to create content at scale.
25:49.152 --> 25:54.596
[SPEAKER_01]: Meaning I'm posting daily and I'm posting across different three channels now.
25:54.957 --> 26:01.141
[SPEAKER_01]: So using chat bots is a lot more out of my time and effort than I'd like at this point.
26:01.181 --> 26:03.143
[SPEAKER_01]: So scaling your content also now.
26:03.623 --> 26:15.012
[SPEAKER_01]: requires you to put together an AI system and stack together different AI tools that go from research to planning, to scripting, to then turn in those into supporting assets and then scheduling and publishing.
26:15.032 --> 26:27.221
[SPEAKER_01]: And if you have the system down and you're able to really add AI across the board, then now you have a repeatable scalable system where you can just do this once a month, and now you have set yourself up for content for the rest of the month.
26:27.768 --> 26:28.128
[SPEAKER_00]: Awesome.
26:28.208 --> 26:33.592
[SPEAKER_00]: So think about this being actually the tool will help you post as well like with it.
26:33.712 --> 26:34.853
[SPEAKER_01]: Okay, so we'll go through the tools.
26:35.133 --> 26:35.874
[SPEAKER_01]: Can I go to them?
26:35.974 --> 26:36.194
[SPEAKER_00]: Okay.
26:36.595 --> 26:41.358
[SPEAKER_01]: So for research for your audience, especially for you guys, you really want to know what's trending in your niche.
26:41.798 --> 26:43.440
[SPEAKER_01]: I would recommend buzz about.
26:43.800 --> 26:47.803
[SPEAKER_01]: It's a really great audience insights, audience sentiment, trending topics tool.
26:48.403 --> 26:49.545
[SPEAKER_01]: Very easy to use.
26:49.886 --> 27:03.186
[SPEAKER_01]: You put in your niche keywords, and then it scans whatever channels you want it to scan ticked off read it YouTube whatever that is and it pulls a very detailed summary and report of the top trending topics
27:03.626 --> 27:04.947
[SPEAKER_01]: And you can chat with it as well.
27:04.967 --> 27:06.088
[SPEAKER_01]: So you can actually ask it.
27:06.128 --> 27:08.730
[SPEAKER_01]: What exactly does my audience want to know about XYZ?
27:09.190 --> 27:13.953
[SPEAKER_01]: And that gives you already a good foundation of start as far as one of my planning to post.
27:13.973 --> 27:15.594
[SPEAKER_01]: That is actually going to engage with my audience.
27:15.994 --> 27:25.381
[SPEAKER_01]: Then I would plug that usually into Vocable AI, which turns all of those insights into 30 days worth of content across the channels that you specify.
27:25.841 --> 27:30.204
[SPEAKER_01]: And now you have the scripts and copy for your Instagram post or LinkedIn posts.
27:30.624 --> 27:34.086
[SPEAKER_01]: ready to go, then I turn those scripts into supporting assets.
27:34.146 --> 27:38.548
[SPEAKER_01]: And for that, I use a couple of different tools depending on what the assets are.
27:38.608 --> 27:41.329
[SPEAKER_01]: So for graphics, in carousels, I use camera.
27:41.730 --> 27:43.190
[SPEAKER_01]: It's always the best because of the templates.
27:43.230 --> 27:44.711
[SPEAKER_01]: And I have very specific templates there.
27:45.031 --> 27:46.792
[SPEAKER_01]: There's also post-neutral.
27:47.192 --> 27:47.953
[SPEAKER_01]: You can write that down.
27:48.473 --> 27:55.136
[SPEAKER_01]: which is AI-powered carousel generators, so you can post nitro, which is a post nitro, and ITRO.
27:55.236 --> 27:55.716
[SPEAKER_01]: Okay.
27:56.316 --> 27:57.077
[SPEAKER_01]: Post nitro.
27:58.817 --> 28:00.818
[SPEAKER_01]: So it's either that or canva for carousels.
28:01.278 --> 28:07.501
[SPEAKER_01]: For videos, I use Nvidia.io, which is a very popular video generation.
28:07.861 --> 28:12.745
[SPEAKER_00]: We were talking about captions, because we really uped up, leveled up in terms of AI.
28:12.805 --> 28:16.188
[SPEAKER_01]: Yeah, so, but in video creates faceless video call.
28:16.208 --> 28:23.775
[SPEAKER_01]: For example, if you're doing a market analysis video that you don't need to be in it, you just want to create that for your YouTube shorts or reels.
28:24.175 --> 28:35.064
[SPEAKER_01]: then interview is really good because you just feed it the scripts you get, for example, from Vocable AI and then it just turns that into a full video with all the stock photos and you can add your own photos to it as well.
28:36.145 --> 28:45.233
[SPEAKER_01]: And then for I use AI avatars now for all from most of my talking heads because I cringe at like yapping in front of a camera.
28:45.693 --> 28:56.457
[SPEAKER_01]: But, Ajan and captions app have been so good at creating really good AI avatar is very realistic unless you zoom in into the mouth, but I think nobody does that.
28:56.938 --> 29:00.939
[SPEAKER_01]: So you want to film yourself a little bit far from a camera and use a professional camera.
29:00.979 --> 29:09.302
[SPEAKER_01]: It's only two minutes and it really creates a good AI avatar that you can feed at scripts and it lifts things everything you need and now you have
29:13.424 --> 29:15.305
[SPEAKER_01]: Captions app is really good with editing as well.
29:15.386 --> 29:36.840
[SPEAKER_01]: So I'm not an editor, but thanks to captions app I was able to definitely Elevate my skills there and so for publishing and scheduling, I use planable So that's a really good tool as well where it pulls all of your channels together and then you can just upload all of your Supporting assets and script or sorry, let's grab posts
29:37.400 --> 29:42.186
[SPEAKER_01]: into planable, schedule it across all of your channels, and now you're able to move on.
29:42.347 --> 29:45.651
[SPEAKER_00]: This was maybe like an old problem, but maybe it's changed now.
29:45.891 --> 29:50.757
[SPEAKER_00]: I years ago would try some of these tools for scheduling third party tools, and it reduced my reach.
29:51.778 --> 29:55.163
[SPEAKER_00]: So, have you noticed any problem with planable and posting say to Instagram?
29:56.512 --> 30:05.217
[SPEAKER_01]: I have not, but also for me, I haven't done a lot of posting in the past, it consistently to really have anything as a benchmark to compare to.
30:05.917 --> 30:13.341
[SPEAKER_01]: And I know there is, yes, I think a lot of insights have come out around how these publishers or the platforms like Meta and
30:13.821 --> 30:33.815
[SPEAKER_01]: LinkedIn are kind of penalizing the ability to schedule and and I will say we're struggling with that as well because we are trying to add that into Vocable through APIs to be able to have people schedule and plan and publish everything through Vocable and they make it a lot harder now as a process Because they're trying to get people to of course use their own scheduling features
30:34.295 --> 30:38.098
[SPEAKER_00]: Because they have scheduling within the app now, but it's a pain because you have to go into it.
30:38.118 --> 30:40.139
[SPEAKER_01]: But it's not bulk and batch scheduling.
30:40.179 --> 30:40.739
[SPEAKER_01]: That's the issue.
30:40.999 --> 30:46.483
[SPEAKER_01]: But I don't think if you're posting daily and if you're intentional about the content, I don't think it should make a huge difference.
30:46.803 --> 30:50.986
[SPEAKER_01]: I would much rather take that cut and then have a lot more content to plan and schedule.
30:51.386 --> 30:55.249
[SPEAKER_01]: Then have to rely on myself to manually do this because that's probably where I fall off.
30:55.329 --> 31:00.592
[SPEAKER_01]: I just don't really, I'm not good at sticking to public to manually uploading stuff on a daily business.
31:00.752 --> 31:02.853
[SPEAKER_01]: you get caught up with your day-to-day business and work.
31:02.893 --> 31:11.557
[SPEAKER_01]: So definitely having to plan ahead and batch upload and schedule is probably the best way to guarantee consistency for your content creation.
31:12.068 --> 31:20.471
[SPEAKER_00]: Yeah, and so if you guys don't know on the back end of Instagram is Facebook obviously meta, and they have something called used to be called creator studio.
31:20.491 --> 31:23.132
[SPEAKER_00]: So if you just Google Facebook creator studio, it'll come up.
31:23.192 --> 31:26.253
[SPEAKER_00]: It's now within the business suite behind your Instagram.
31:27.054 --> 31:32.136
[SPEAKER_00]: And if you have a creator account or Instagram, you have this on the back end, because that is a type of business account.
31:32.196 --> 31:35.637
[SPEAKER_00]: And you can schedule through that app on a desktop now.
31:35.817 --> 31:39.218
[SPEAKER_00]: It just came out like they upgraded it in the last six to 12 months,
31:40.979 --> 31:43.502
[SPEAKER_00]: And so you can use that to schedule that's native to the app.
31:43.742 --> 31:47.246
[SPEAKER_00]: We can also try a planable and obviously we'll report back within our communities here.
31:47.406 --> 31:53.212
[SPEAKER_00]: Like if somebody's noticing a difference in reach, but yeah, I would rather be consistent than not get the post up.
31:53.692 --> 31:55.914
[SPEAKER_00]: But I just think, you know, getting more...
31:56.695 --> 32:11.836
[SPEAKER_00]: up to speed on using this and integrating into your daily life like Cody talked about this earlier so it's perfect timing she's like hey if you just start using this more often to create like you'll be so far ahead because most people like we're like at the forefront right now
32:12.457 --> 32:14.178
[SPEAKER_01]: Like, and you're able to do a lot of things.
32:14.358 --> 32:16.920
[SPEAKER_00]: Like, we said, how many people in here raise your hand if you're using this?
32:16.940 --> 32:17.720
[SPEAKER_00]: A lot of hands went up.
32:17.980 --> 32:20.722
[SPEAKER_00]: If you did that in the casino, it's a different level of hands.
32:20.762 --> 32:25.304
[SPEAKER_00]: It's like one or two, you know, and a lot of people are using chatchipiti at a super, super basic level.
32:25.384 --> 32:28.106
[SPEAKER_00]: But if we start doing just a few things, it's a game of inches.
32:28.126 --> 32:29.067
[SPEAKER_00]: Look, a few things more.
32:29.587 --> 32:31.488
[SPEAKER_00]: You have such a leap ahead of the competition.
32:31.628 --> 32:39.136
[SPEAKER_01]: And but I also would encourage people to think about using AI and just AI in general, I was more than just using chatGPT because I feel like there's a whole other world out there.
32:39.156 --> 32:44.321
[SPEAKER_01]: And a good directory that I always recommend for people to play around once they're ready to really start looking out.
32:44.381 --> 32:48.305
[SPEAKER_01]: OK, what is my bottleneck right now in my processes and how can I use AI to fix that?
32:48.885 --> 32:50.487
[SPEAKER_01]: Is there's an AI for that?
32:50.707 --> 32:54.711
[SPEAKER_01]: It's a really good directory that you can just put in your task that you're trying to turn.
32:55.512 --> 33:05.499
[SPEAKER_01]: This voice into, you know, clean up noise in my voice recordings, and it will pull up all the great AI tools that actually specialize in that specific task.
33:05.559 --> 33:20.130
[SPEAKER_01]: And I think it's always good to play around with purpose-filled specific AI tools, then just stick in to the charge because again it's very versatile and you don't always get the greatest output for very specific tasks that you're using.
33:20.535 --> 33:21.217
[SPEAKER_00]: Yes, love that.
33:21.237 --> 33:22.020
[SPEAKER_00]: Come on.
33:22.060 --> 33:23.163
[SPEAKER_00]: Thank you so much for being here.
33:23.263 --> 33:24.286
[SPEAKER_00]: Guys, give it up for everyone.
33:24.688 --> 33:25.309
[SPEAKER_00]: Make it a trip.
00:00.331 --> 00:04.076
[SPEAKER_00]: Most creators are using AI and ChatGPT completely backwards.
00:04.116 --> 00:09.362
[SPEAKER_00]: They jump in there, ask for a quick script, they get this generic garbage back and wonder why AI isn't working for them.
00:09.502 --> 00:11.925
[SPEAKER_00]: Or they copy paste things that just aren't valid anymore.
00:12.045 --> 00:19.013
[SPEAKER_00]: But there's actually an insane set of process that changes everything, plus a stack of tools that can completely automate your content creation workflow.
00:19.153 --> 00:23.975
[SPEAKER_00]: My guest today is a founder of an AI tech company, and she is a leading educator on this topic.
00:24.095 --> 00:34.398
[SPEAKER_00]: Aman Abu joined me live at one of our events, and she broke down the exact methodology and process she uses to take her from one idea into 30 days of content across multiple platforms.
00:34.678 --> 00:40.560
[SPEAKER_00]: And so by the end of this video, you'll have both the set of process and the tools that will completely change your content game, let's dive in.
00:42.470 --> 00:44.772
[SPEAKER_00]: So we're going to focus on the tools for inbound.
00:45.252 --> 00:47.294
[SPEAKER_00]: Would you guys agree with that big cool with you guys here?
00:47.754 --> 00:50.216
[SPEAKER_00]: There are tools to go outbound.
00:50.616 --> 00:53.458
[SPEAKER_00]: And there's other things we can get into in a different conversation.
00:53.478 --> 00:57.602
[SPEAKER_00]: But when you think about inbound, we know a bunch of different content strategies.
00:57.742 --> 01:00.544
[SPEAKER_00]: Everybody here is working on building their brand at some level.
01:01.004 --> 01:02.145
[SPEAKER_00]: They want more customers.
01:02.726 --> 01:04.027
[SPEAKER_00]: They want more inbound leads.
01:04.107 --> 01:05.027
[SPEAKER_00]: They don't want to chase people.
01:05.067 --> 01:05.187
[SPEAKER_00]: But
01:06.108 --> 01:08.529
[SPEAKER_00]: One way of doing this is by putting out more videos.
01:09.150 --> 01:13.612
[SPEAKER_00]: And a lot of people here will talk about, like, hey, you know, my videos aren't resonating with the audience.
01:14.252 --> 01:18.674
[SPEAKER_00]: Or I used AI to generate a script, and it seems kind of just like a canned thing.
01:18.874 --> 01:19.795
[SPEAKER_00]: And so they're like, you know what?
01:19.815 --> 01:20.255
[SPEAKER_00]: I tried it.
01:20.315 --> 01:20.915
[SPEAKER_00]: It didn't work.
01:21.035 --> 01:22.096
[SPEAKER_00]: So what are they doing wrong?
01:22.136 --> 01:24.197
[SPEAKER_00]: Like, how are they not using these tools correctly?
01:24.949 --> 01:26.430
[SPEAKER_01]: Well, I think we have to take a step back.
01:26.911 --> 01:34.979
[SPEAKER_01]: And first, before we even jump into, oh, I want to create videos, I want to create content, you have to really go through a series of questions.
01:35.019 --> 01:43.608
[SPEAKER_01]: And I think, especially now in the age of AI, where the barrier to entry is so low that it's so much noisier out there.
01:44.048 --> 01:52.498
[SPEAKER_01]: And the idea of creating content to create content no longer works because you really have to find a niche or an angle where you actually stand out.
01:53.138 --> 02:03.730
[SPEAKER_01]: And the best way to go about that is taking a step back and really asking yourself the hard questions are maybe using AI to actually flush out why you're creating content, who you're creating that content for.
02:04.411 --> 02:07.594
[SPEAKER_01]: What does your ideal customer profile look like?
02:07.774 --> 02:08.855
[SPEAKER_01]: What are they struggling with?
02:09.196 --> 02:10.236
[SPEAKER_01]: What is their pain point?
02:10.477 --> 02:12.098
[SPEAKER_01]: What are they even talking about online, right?
02:12.118 --> 02:14.921
[SPEAKER_01]: So we have a lot of forums right now with Reddit.
02:15.201 --> 02:20.446
[SPEAKER_01]: And TikTok where people are actually asking, your dream client is asking the questions already.
02:20.846 --> 02:22.347
[SPEAKER_01]: You just have to find what those are.
02:22.768 --> 02:24.830
[SPEAKER_01]: And then Taylor, your content,
02:25.270 --> 02:28.851
[SPEAKER_01]: to those top trending topics or what the buzz is all about.
02:29.211 --> 02:38.633
[SPEAKER_01]: Because ultimately, you want to create content that delivers value to your dream customers that they see you as a value-ad resource and they trust you more with their money.
02:39.133 --> 02:45.834
[SPEAKER_01]: So before you think about it, I need to post X amount of videos on Instagram and this many LinkedIn posts.
02:46.375 --> 02:47.195
[SPEAKER_01]: Why am I doing it?
02:47.635 --> 02:48.375
[SPEAKER_01]: Who is it for?
02:48.955 --> 02:52.876
[SPEAKER_01]: How do I convey my message to actually solve their pin points?
02:53.436 --> 03:04.648
[SPEAKER_01]: And then take that as your strategy, and use AI to flush it down into a content plan, or a much more flushed out content strategy with scripts.
03:05.149 --> 03:10.955
[SPEAKER_01]: And also, which channels you should be on, obviously we don't want to always be in everywhere, because you have a dream client that probably,
03:11.455 --> 03:16.298
[SPEAKER_01]: uses one main channel to really engage with, and maybe that's where you should start if you're a novice at this.
03:17.079 --> 03:20.001
[SPEAKER_01]: Of course, if you have done content for a while, you can always scale up.
03:20.461 --> 03:31.188
[SPEAKER_01]: But I always recommend, or when you're getting started with the idea of, I want to build a personal brand and attract clients using content, start with one main channel, where you can really master before you can scale up.
03:31.616 --> 03:38.759
[SPEAKER_00]: Yeah, I love that and I think narrow your focus rather than trying to do five things and then, you know, like, none of them really well.
03:39.179 --> 03:41.500
[SPEAKER_00]: So I kind of, somebody's like, hey, why aren't you doing LinkedIn?
03:41.520 --> 03:42.140
[SPEAKER_00]: Why aren't you doing this?
03:42.180 --> 03:45.661
[SPEAKER_00]: And I'm like, because I've narrowed my focus to Instagram and Facebook.
03:46.221 --> 03:50.223
[SPEAKER_00]: And only reason Facebook is because it's connected, you know, you can wait with one post you get both.
03:50.763 --> 03:51.163
[SPEAKER_00]: And, um,
03:51.323 --> 03:52.604
[SPEAKER_01]: And you can always repurpose too.
03:52.644 --> 03:55.145
[SPEAKER_01]: I think once you've seen, at least for me, this is what I do.
03:55.525 --> 04:03.589
[SPEAKER_01]: A lot of the content that I turn into reals are actual LinkedIn posts that really engaged already with my audience on LinkedIn.
04:03.949 --> 04:10.793
[SPEAKER_01]: And I turn them into scripts immediately, because repurposing is a really great way to scale your content with it always having to reinvent the wheel.
04:11.113 --> 04:13.914
[SPEAKER_01]: And I always say, you don't need more ideas.
04:13.934 --> 04:15.674
[SPEAKER_01]: You don't need more topic ideas.
04:16.314 --> 04:18.015
[SPEAKER_01]: You don't need more things to talk about.
04:18.035 --> 04:24.676
[SPEAKER_01]: You just need more ways of turning your main message into multiple formats and multiple angles.
04:24.816 --> 04:27.157
[SPEAKER_01]: And now with AI, it's so easy to do that.
04:27.197 --> 04:30.298
[SPEAKER_01]: You're able to find tools that are going to take one core idea.
04:30.378 --> 04:40.460
[SPEAKER_01]: And this is also how we build bookable is you take one core idea and then you basically turn it into 30 days' worth of content across multiple channels, which is just one prompt.
04:41.080 --> 04:43.781
[SPEAKER_01]: able to release scale your message without scaling your efforts.
04:44.222 --> 04:44.922
[SPEAKER_00]: That's so awesome.
04:44.962 --> 04:48.424
[SPEAKER_00]: So, okay, which model should we be using for this?
04:48.504 --> 04:53.186
[SPEAKER_00]: Like, should we, how many of you guys are using chatGPT on a daily or weekly basis at least?
04:53.807 --> 04:54.887
[SPEAKER_00]: So, majority have the room.
04:54.947 --> 04:56.068
[SPEAKER_01]: How many are using cloud?
04:57.729 --> 04:58.810
[SPEAKER_00]: So not many at all.
04:58.990 --> 05:01.032
[SPEAKER_00]: Okay, so I prefer cloth.
05:01.412 --> 05:06.116
[SPEAKER_00]: Okay, like for writing and helping me refine my thoughts, I feel like it's way better with creative writing.
05:06.156 --> 05:08.058
[SPEAKER_00]: Is that just an animal?
05:08.118 --> 05:11.701
[SPEAKER_00]: Like is that just anecdotals that just my experience or would you say cloths better?
05:11.721 --> 05:19.507
[SPEAKER_01]: I do, and also we use cloth as one of our main defaults model on vocal because it is the best with pros and is just really great.
05:20.428 --> 05:21.950
[SPEAKER_01]: also very in depth.
05:22.050 --> 05:27.736
[SPEAKER_01]: I think sure if you guys already use in ChaggbT and that's kind of the main model everybody is deferring to.
05:28.376 --> 05:33.041
[SPEAKER_01]: It's very surface level at times and but you can compare and contrast for yourself.
05:33.502 --> 05:38.227
[SPEAKER_01]: Use the same exact prompt, put it on ChaggbT and then put the same prompt on cloud.
05:38.567 --> 05:44.668
[SPEAKER_01]: You'll see how big of a difference there is in terms of the meat of the content and the in-depth it goes in.
05:44.728 --> 05:48.489
[SPEAKER_01]: So I 100% recommend Claude for anything long form.
05:48.589 --> 05:59.771
[SPEAKER_01]: Even emails, I defer to, I mean email newsletter is not just emails on data databases, but email newsletters, long form blogs, guides, any of the lead magnets that you create.
06:00.092 --> 06:05.453
[SPEAKER_01]: I 100% recommend Claude for that because you will get a lot more value with a very simple prompt.
06:07.213 --> 06:15.659
[SPEAKER_01]: what people forget to do, because we just kind of bought into this idea that we all have to become prompt engineers, and that's the best skill you can have now.
06:16.200 --> 06:16.740
[SPEAKER_01]: That's wrong.
06:16.980 --> 06:21.023
[SPEAKER_01]: I think now you can defer to AI to create the prompts you need for anything you want.
06:21.383 --> 06:27.468
[SPEAKER_01]: I don't ever spend my time sitting there figuring out, okay, let me write a novel as a prompt to get the best output.
06:27.908 --> 06:31.551
[SPEAKER_01]: I just give quad a couple sentences and quad is really good at creating
06:32.431 --> 06:33.972
[SPEAKER_01]: prompt as well better than chat to BT.
06:34.372 --> 06:38.454
[SPEAKER_01]: And then I ask, what is the best, what is the most optimized prompt?
06:38.474 --> 06:42.176
[SPEAKER_01]: You can give me to get the best output possible for this specific task.
06:42.536 --> 06:46.198
[SPEAKER_01]: And so you take that prompt and re-plug it back into your AI tool.
06:46.558 --> 06:50.940
[SPEAKER_01]: So definitely, don't waste time trying to figure out how to be a prompt engineer.
06:51.380 --> 06:54.362
[SPEAKER_01]: when you could just use AI to prompt engineer for you.
06:54.542 --> 06:55.522
[SPEAKER_00]: Yeah, he just ask it.
06:55.602 --> 06:56.423
[SPEAKER_00]: Yeah, okay, cool.
06:56.803 --> 07:10.169
[SPEAKER_00]: Yeah, so I think about telling it your goal is giving it more context, but one thing that's really helped me, especially with creative writing, is giving it a bunch of the stuff that you like, or maybe stuff you've written, so that it can talk in your brand voice.
07:10.269 --> 07:15.112
[SPEAKER_00]: So, and then two of the things that you mentioned were making sure it understands who you're speaking to.
07:15.792 --> 07:20.176
[SPEAKER_00]: So just practically, let's get into like, a basic, like, I want to be super tactical here with everybody.
07:20.576 --> 07:27.161
[SPEAKER_00]: So you open up Cloud, and imagine, because only so-12 hands go for Cloud, like most people aren't using it.
07:27.201 --> 07:35.148
[SPEAKER_00]: So you open it up, you can do the chat to you, and you start a new chat, and I'm like, okay, what do I start?
07:35.428 --> 07:39.911
[SPEAKER_00]: Do I start with finding out my target audience, and their problems and pain points?
07:40.071 --> 07:43.274
[SPEAKER_00]: Do I need to know this, or can the model help me find this?
07:44.595 --> 07:48.798
[SPEAKER_00]: In that same thread, or do I start new thing, what I start working on the writing process?
07:48.858 --> 08:04.711
[SPEAKER_00]: Because I would love for people here to take an idea that they have in their head right now, of something they want to teach, or a message they want to get to their clients, and they have the ideas, but I want God to be able to help them package this better, because that's what helped me a ton.
08:05.362 --> 08:12.487
[SPEAKER_01]: Yeah, well, so I think also one thing to remember, even with Chad GpT since most of your already using Chad GpT is that there are different models to pick from.
08:12.888 --> 08:20.333
[SPEAKER_01]: So the 401, the 401, is the fast model that's kind of the default model right now, which most people probably are using.
08:20.614 --> 08:30.921
[SPEAKER_01]: But if you really want more strategic thinking and researched and you want to change to other models that they have in there, they're a little bit slower, so there's a little bit more latency because they're thinking deeper.
08:31.362 --> 08:33.023
[SPEAKER_01]: And so when you're doing strategy work
08:34.444 --> 08:39.008
[SPEAKER_01]: You know, flushing down your target audience who they are.
08:39.108 --> 08:56.001
[SPEAKER_01]: I would use the research model because that way it actually pulls from the internet, and it's able to research exactly who your target audience is struggling with, and be able to really frame who your ICP is based on a lot of that insights from the interweb.
08:56.821 --> 09:01.585
[SPEAKER_01]: So make sure that you're using the right model for whatever task that you're using
09:04.467 --> 09:17.272
[SPEAKER_01]: And so yeah, with what you just talked about, you want to use the same thread because the idea is that you want to continue giving it context and build with charge with your cloud, all the way down to even your content plan if you're using cloud for that.
09:17.692 --> 09:31.437
[SPEAKER_01]: So the first thing I would say, even before you open up any AI model or any AI chat bot, I hope that you have somewhat documented a lot of what your brand is about, maybe even old customer testimonials, if you have.
09:33.158 --> 09:41.364
[SPEAKER_01]: I think stop that many people do skip when it comes to using AI properly is really spending time to gather the data that you have.
09:41.844 --> 09:48.929
[SPEAKER_01]: Document your customer testimonials, documents, your messaging, document, any even customer voice, right?
09:48.949 --> 09:50.210
[SPEAKER_01]: So how do people talk about
09:50.790 --> 09:51.431
[SPEAKER_01]: your brand.
09:51.851 --> 09:55.234
[SPEAKER_01]: How do your customers now refer to you as a brand as a thought leader?
09:55.574 --> 10:02.861
[SPEAKER_01]: A lot of that context is really important in order to really get a more personalized tailored output from AI.
10:03.221 --> 10:12.970
[SPEAKER_01]: So that's step one for me, not opening any AI job, but if you haven't done that already, if you don't have a folder database where you have gathered all the information about your brand,
10:13.790 --> 10:19.913
[SPEAKER_01]: about your unique approach in comparison to your competitors, who your competitors are, even, make sure you do that first.
10:19.953 --> 10:30.438
[SPEAKER_01]: And then use that context as something you add into your chatbot, as documents, you can obviously gather everything into a PDF that you give it as context.
10:30.878 --> 10:34.420
[SPEAKER_01]: And then now you start saying, okay, here's what my business is about.
10:34.740 --> 10:38.041
[SPEAKER_01]: Here's the ideal customer profile that I'm trying to target.
10:38.362 --> 10:41.383
[SPEAKER_01]: And here's my unique approach in comparison to these competitors.
10:41.723 --> 10:54.291
[SPEAKER_01]: Can you help me come up with a strategy for my messaging start with your messaging really hone in on what your messaging is first before you even translate that into Communication strategy or content plan.
10:54.311 --> 11:00.175
[SPEAKER_00]: Yes, I love this so real life example guys and and you let me know if I did this right or wrong, but
11:01.015 --> 11:05.197
[SPEAKER_00]: I was talking with Christo, and we were working on the brand messaging for forward, okay?
11:05.538 --> 11:13.141
[SPEAKER_00]: So he was helping me out, you know, he's one of my coaches in business and in creativity, and he was like, okay, you know, who's the person?
11:13.161 --> 11:21.466
[SPEAKER_00]: And we went through all this questions, and all this, he's asking me all the questions, and he made me pick, who is the customer I'm speaking to with this brand?
11:21.906 --> 11:23.767
[SPEAKER_00]: And I'm like, well, it's like a lot of people.
11:23.787 --> 11:25.748
[SPEAKER_00]: And he's like, no, no, no, no, who is the person?
11:25.788 --> 11:29.510
[SPEAKER_00]: I'm like, well, it's a man or woman, this age, you know, no, no, no, no, is it a man or is it a woman?
11:30.528 --> 11:31.229
[SPEAKER_00]: What's his name?
11:32.169 --> 11:33.771
[SPEAKER_00]: What does he do from morning till night?
11:33.991 --> 11:35.292
[SPEAKER_00]: What are the problems he faces?
11:35.752 --> 11:37.153
[SPEAKER_00]: What are the things he's struggling with?
11:37.173 --> 11:37.974
[SPEAKER_00]: What are the things he's good?
11:38.174 --> 11:39.135
[SPEAKER_00]: What are things he values?
11:39.515 --> 11:40.676
[SPEAKER_01]: Like, income?
11:40.836 --> 11:41.516
[SPEAKER_00]: Yes, income.
11:41.617 --> 11:42.397
[SPEAKER_00]: A whole thing.
11:42.477 --> 11:44.259
[SPEAKER_00]: And he made me document, like, this is my customer.
11:44.279 --> 11:45.660
[SPEAKER_00]: And I'm like, well, Chris, it's more than that.
11:45.700 --> 11:46.660
[SPEAKER_00]: It's this person that's that person.
11:46.961 --> 11:48.302
[SPEAKER_00]: And he's like, no, it's okay.
11:48.342 --> 11:51.644
[SPEAKER_00]: Like, we can broaden it, but in the beginning, and it should just be this.
11:51.764 --> 11:52.005
[SPEAKER_00]: And so,
11:52.705 --> 12:01.409
[SPEAKER_00]: He made me go through this exercise which was kind of like anti in my brain, but then what I did was like once we had all that, we fed that into an AI model.
12:01.449 --> 12:07.492
[SPEAKER_00]: And so we just talked about it on Zoom, and then we took the transcript from Zoom and dumped the entire transcript into like,
12:07.992 --> 12:09.932
[SPEAKER_00]: And it kind of like puts some stuff together.
12:09.952 --> 12:12.473
[SPEAKER_00]: So not even me trying to organize it properly.
12:12.613 --> 12:14.273
[SPEAKER_00]: I literally just took the Zoom transfer.
12:14.293 --> 12:19.594
[SPEAKER_00]: Because you guys know, if you're on a Zoom call, if there's a button you turn it on, it gives you an AI summary right now anyways.
12:19.634 --> 12:22.575
[SPEAKER_00]: I think if you have Zoom, like the cheap version of Zoom, it'll do that for sure.
12:22.595 --> 12:35.417
[SPEAKER_01]: If that should be part of what you're documenting all the time, especially when it's for me too now, I do a lot of customer calls and user calls and user interviews, I document all of those transcripts because that feeds back into our brand positioning.
12:35.837 --> 12:50.345
[SPEAKER_01]: And I think a lot of people don't realize how important that is in order to really define how you position yourself in the market and then go back to what you mentioned about that one specific person, I think the mistake most people will make when they're building a personal rent or even a business, they're trying to go for the masses.
12:51.365 --> 13:00.589
[SPEAKER_01]: Instead of just, if you were to just talk to one person, if you were to sell to one person, what is that dream person profile look like?
13:00.929 --> 13:14.075
[SPEAKER_01]: And then start there, even when you're creating content, I think people will say, you know, they start videos with, hey guys, or hi everyone, versus creating content as if you're talking to one person, because when people are scrolling, it's just you and them, right?
13:14.095 --> 13:15.395
[SPEAKER_01]: You're talking straight to them.
13:15.475 --> 13:19.177
[SPEAKER_01]: So act like when you are creating content or building a brand,
13:19.517 --> 13:21.339
[SPEAKER_01]: Who is that ideal customer?
13:21.359 --> 13:23.020
[SPEAKER_01]: It could be one description starting there.
13:23.080 --> 13:25.022
[SPEAKER_01]: And then again, you can always do that.
13:25.062 --> 13:25.343
[SPEAKER_00]: Yeah.
13:25.643 --> 13:29.647
[SPEAKER_00]: So we ended up putting that into creating a project or creating a thing with all the documentation.
13:29.687 --> 13:32.930
[SPEAKER_00]: And then like it understood the person I'm talking to.
13:32.950 --> 13:35.232
[SPEAKER_00]: So then I could give it more information about my brand.
13:35.972 --> 14:03.799
[SPEAKER_00]: I asked it to ask me questions as well like ask me questions that anything you need additional information in order to give me the best Messaging possible and it asked me a bunch of questions and I just took some time to like set this up like it's it's not like it's no time or no I've heard but there is a little bit of effort there required and I feel like everyone skips that like you said But then what happened afterwards really shocked me when I said okay I'm preparing an email to let people know about this or I'm working on a video and I'm not sure what the messaging should be
14:06.060 --> 14:13.507
[SPEAKER_00]: The output was like 10 times better by just doing this first set up part and like I don't think anybody does that
14:13.915 --> 14:36.763
[SPEAKER_01]: Yeah, and it's also now you're thinking of it as in the context of AI, even though sometimes it might take a little bit more effort, and I think this is where now the mindset has shifted from, you know, the masses, they expect AI to be the magic bullet and know everything about them all the time and just give them what they need immediately without them investing enough time to really guide it, but that is the step that's probably the most important.
14:36.783 --> 14:40.925
[SPEAKER_01]: Now that's what we say, the human and the loop, you still are the ones guiding AI, and so you still
14:43.606 --> 14:46.069
[SPEAKER_01]: and being able to really give it as much context and information the same way you would when you hire someone new, right?
14:46.089 --> 14:47.530
[SPEAKER_01]: So we don't just bring on someone new and expect them to know everything.
14:47.550 --> 14:48.091
[SPEAKER_01]: I do that sometimes though.
14:48.111 --> 14:59.264
[SPEAKER_01]: I'm just, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've all done that, we've
14:59.905 --> 15:13.965
[SPEAKER_01]: So you have to onboard them in a way, and so I think when you're using especially these models to they learn from you the more context you give them the more documents and you know guidelines you give them the better over time they get when you're working with them so
15:15.187 --> 15:24.774
[SPEAKER_01]: 100% making sure that there is some kind of investment in branch training is probably the key to getting a lot more optimized output that you're looking for.
15:24.954 --> 15:37.844
[SPEAKER_00]: Yes, okay, so here's the shift I've noticed and we had a call before and I think you agreed with me like talking head videos when we're trying to educate our audience are getting more and more difficult to connect only because the audience's like
15:38.665 --> 15:40.286
[SPEAKER_00]: preferences have changed on short form.
15:40.526 --> 15:43.367
[SPEAKER_00]: Like, talking ahead never dies on YouTube, by the way, long form.
15:43.787 --> 15:47.668
[SPEAKER_00]: If you're good at communicating and you have the ideas and you put it together right, it's just timeless.
15:47.728 --> 15:49.849
[SPEAKER_00]: But on short form it kind of comes in waves.
15:49.889 --> 15:54.871
[SPEAKER_00]: And how many of you would agree that when you make a talking video, it's harder to reach a lot more people these days.
15:55.211 --> 15:55.631
[SPEAKER_00]: Would you agree?
15:55.671 --> 15:56.532
[SPEAKER_00]: Not the same.
15:56.552 --> 15:59.493
[SPEAKER_01]: So how many people enjoy making talking had videos?
16:00.293 --> 16:00.733
[SPEAKER_00]: I like it.
16:01.094 --> 16:01.894
[SPEAKER_01]: Two, three.
16:03.073 --> 16:12.160
[SPEAKER_00]: Not as many as I would have thought, so obviously alternatives are just putting be role with text over to be role in music and we all know the little things that work.
16:12.700 --> 16:20.286
[SPEAKER_00]: But I think where it would really kind of improve is whenever we do talking and when I tell a specific story.
16:20.886 --> 16:24.987
[SPEAKER_00]: Like story telling is where it's going, and you've seen so many accounts blow up at storytelling.
16:25.447 --> 16:34.690
[SPEAKER_00]: And then I looked yesterday, just in preparation for today, like when you go on YouTube, and you look up storytelling, it is one of the most search things in content marketing right now.
16:35.090 --> 16:36.831
[SPEAKER_00]: People want to become better storytellers.
16:36.951 --> 16:38.711
[SPEAKER_00]: We all need to become better storytellers.
16:39.091 --> 16:43.633
[SPEAKER_00]: Whenever we talk about things, sometimes we're like, what are the things you hate when someone tells you a story?
16:44.713 --> 16:47.094
[SPEAKER_00]: too long, the ramble on, it feels like they're not going to land the place.
16:47.114 --> 16:48.275
[SPEAKER_01]: There's no personality to it.
16:48.335 --> 16:48.975
[SPEAKER_00]: You're not.
16:49.035 --> 16:50.556
[SPEAKER_01]: It's not emotionally resonant.
16:50.596 --> 16:52.277
[SPEAKER_01]: And I think that's really the thing.
16:52.317 --> 17:03.423
[SPEAKER_01]: Yeah, the key now with content in general, especially in the age of AI, because, again, the barrier to entry is so low that anybody can become an expert at anything and regurgitated and a talk and had format.
17:03.543 --> 17:07.205
[SPEAKER_01]: And that's when you really start seeing this noise versus the actual real.
17:08.025 --> 17:12.567
[SPEAKER_01]: Um, domain experts were able to resonate with you because they actually understand your pain point.
17:12.587 --> 17:25.191
[SPEAKER_01]: You know, and for me, this is something I had to remind myself to play on more in comparison to my competitors who are tech founders, most of them that are building in these AI content creation tools aren't domain experts in the world of content marketing.
17:25.351 --> 17:26.171
[SPEAKER_01]: I come from that world.
17:26.651 --> 17:28.692
[SPEAKER_01]: I've ran content teams, I've
17:29.092 --> 17:31.253
[SPEAKER_01]: built, you know, a content startups before.
17:31.533 --> 17:35.274
[SPEAKER_01]: So I know the true pain points of what it's like to build a personal brand through content creation.
17:35.314 --> 17:37.215
[SPEAKER_01]: And I feel my customers' pain points.
17:37.575 --> 17:41.237
[SPEAKER_01]: And I don't think I have played on that enough while I was building the product.
17:41.257 --> 17:55.322
[SPEAKER_01]: And now I'm realizing that the people who are winning now in marketing are the ones who are able to come out of their shell and actually play on their vulnerabilities, play on the emotional, resonant side that they can turn into content that actually resonates with their
17:55.962 --> 18:22.607
[SPEAKER_01]: audience and I mean you guys probably also feel it too when you're scrolling through content I have a hard time connecting with people who just feel like they're just remembered or you know memorize a script or maybe reading off of the script and there's really nothing that they're documenting behind the scenes that I can feel like I can relate to but then every time that I found myself following someone new on Instagram even if they're not even in the right field or the same field as me is because I was drawn to their story their ability to
18:26.609 --> 18:28.972
[SPEAKER_01]: They don't need to show the perfections of it all.
18:29.012 --> 18:42.368
[SPEAKER_01]: I think prior to maybe this post AI era, I at least thought that as a founder or as a brand builder or a thought leader, you kind of have to show that you have it all together and you have it all figured out all the time.
18:42.888 --> 18:53.695
[SPEAKER_01]: And there was this kind of a notion of, oh, I want to come across, you know, higher than I already am because that's the only way people can trust me or take me seriously, now I think we've flipped the script.
18:53.856 --> 19:02.501
[SPEAKER_01]: Now, if anything, people do want to connect with people who are still in that process, they don't want to learn about someone after they made it.
19:02.541 --> 19:04.623
[SPEAKER_01]: They want to see the process they had to go through.
19:05.043 --> 19:18.107
[SPEAKER_01]: to get to where they are today and that's why we see a lot of a lot of creators that are growing exponentially now on Instagram, TikTok, are people who are just bringing you behind the scenes with them and telling you, okay, this is day one of me becoming a millionaire.
19:18.607 --> 19:19.147
[SPEAKER_01]: Come with me.
19:19.227 --> 19:26.929
[SPEAKER_01]: We're going to figure it out together and you drawn to that, even though they're not there yet, but you know that one day when they do make it, you were part of that journey.
19:27.789 --> 19:39.837
[SPEAKER_01]: And similarly, I think with brands now too, they are really playing on this element, because you're starting to see a lot of brands that are now investing in creating series on Instagram.
19:40.457 --> 19:48.762
[SPEAKER_01]: For example, I don't know if you familiar with the brand built, which is the credit card that allows you to gain points from paying your own brands or whatnot.
19:48.822 --> 19:53.285
[SPEAKER_01]: Now they're just invested in a whole series about finding roommates and finding rent.
19:53.325 --> 19:55.607
[SPEAKER_01]: And so that's now where brands are putting
19:56.227 --> 19:58.512
[SPEAKER_01]: you know, that's where they're investing as far as advertising goes.
19:58.552 --> 19:59.794
[SPEAKER_01]: They're trying to tell stories.
19:59.874 --> 20:01.918
[SPEAKER_01]: Instead of just, hey, this is our brand.
20:01.938 --> 20:03.882
[SPEAKER_01]: This is our service by it.
20:04.409 --> 20:07.430
[SPEAKER_00]: Yeah, it's like less information and more something that would write in.
20:07.850 --> 20:19.752
[SPEAKER_00]: And so the main thing that I think we should focus on the big takeaway guys is like, if you're going to tell someone to teach somebody something, they need you in certain cases, not every post, but like in these types of posts, you want them to feel something.
20:20.053 --> 20:21.693
[SPEAKER_00]: Like many people here, it's like cliche thing.
20:21.713 --> 20:24.554
[SPEAKER_00]: Like you won't remember what I said, but you'll remember the way I made you fulfill.
20:25.014 --> 20:30.015
[SPEAKER_00]: So if they're not feeling anything from your storytelling, then it's probably, that's why it's not connecting with them.
20:30.055 --> 20:30.575
[SPEAKER_00]: So, yeah.
20:30.855 --> 20:37.882
[SPEAKER_00]: what you would do is like in the same threat or project where we have going like tell it the story that you would like to tell and just ramble.
20:37.922 --> 20:39.743
[SPEAKER_00]: I used like Cody talked about this this morning.
20:39.763 --> 20:41.565
[SPEAKER_00]: She's like I don't want to type anymore.
20:41.625 --> 20:43.447
[SPEAKER_00]: I just use a voice like it's so efficient.
20:43.507 --> 20:48.852
[SPEAKER_00]: Just ramble all that shit in there and then say like this is the story I'm trying to tell help me make this.
20:49.072 --> 20:50.854
[SPEAKER_00]: What like how would you prompt it right there?
20:51.574 --> 20:56.319
[SPEAKER_00]: I just ramble off this long story that I would never tell us because you're not going to listen, it's so long-winded.
20:56.399 --> 20:57.120
[SPEAKER_00]: How would it cover to your client?
20:57.140 --> 20:58.842
[SPEAKER_01]: First of all, I want to teach it your style first.
20:58.882 --> 21:13.417
[SPEAKER_01]: So I think what I do, typically, because I just launch a series myself as well, and I want it to really hone in first, because one thing you guys have to remember too, with these AI versatile chat box that are everything for everyone, like a cloud, Gemini, ChaggipiT,
21:14.338 --> 21:16.300
[SPEAKER_01]: they are trained to remain neutral.
21:16.460 --> 21:33.432
[SPEAKER_01]: So that means a lot of the output, unless you really maneuver it, is always going to sound somewhat generic and kind of surface level, almost AI-generated, and it's going to take you a lot longer to really get to that punchy, good script that feels like you as a human speaking.
21:34.372 --> 21:59.997
[SPEAKER_01]: If you don't prompt it right from the get-go and the way you do that is by feeding it even maybe styles of other creators that you think, you know, you want to emulate this style and feed it some, you know, a couple of scripts that you like, this is this style and tone of voice that I want you to follow and then ask it to analyze that style first and then give you a description of what that style feels like and then use that
22:03.398 --> 22:07.540
[SPEAKER_01]: Because otherwise, it's going to feel really daunting to create these scripts.
22:07.580 --> 22:12.162
[SPEAKER_01]: It's just not going to sound natural, and that's probably way worse than you're not putting out content at all.
22:12.182 --> 22:14.883
[SPEAKER_01]: So you definitely want to make sure that it's very much in your cell.
22:14.903 --> 22:19.465
[SPEAKER_01]: And after you get the first draft, make sure that you have your human input to it.
22:19.485 --> 22:26.308
[SPEAKER_01]: So a lot of the time I'm spending probably more time doing some editing and tweak-in just to make it sound like me, and even given it my own examples.
22:26.668 --> 22:26.848
[SPEAKER_01]: Because
22:27.248 --> 22:48.835
[SPEAKER_01]: ultimately storytelling is based on your story and so you have to get very clear on what is what part of my story am I trying to communicate and then also what parts of my day-to-day or any event or any interesting things happening in your current journey that you can feed it back into AI to be able to turn that into somewhat of a you know episode or storytelling.
22:49.435 --> 22:52.636
[SPEAKER_00]: And you can ask it to help me turn this into something over occurring series.
22:53.217 --> 22:54.577
[SPEAKER_00]: Like you would get the idea from there.
22:54.597 --> 23:00.259
[SPEAKER_00]: So I just think of like the smartest people I know among are using AI as their Thor partner.
23:00.919 --> 23:03.540
[SPEAKER_00]: Like you're not just going to, hey, give me 10 ideas to post them.
23:03.580 --> 23:09.683
[SPEAKER_00]: Like, no, it's like your friend, that you're going back and forth with and that you've trained and that you're actually using.
23:09.723 --> 23:15.185
[SPEAKER_00]: And so I know there's millions of other use cases, but like I just wanted to get into that because I feel like,
23:16.145 --> 23:26.353
[SPEAKER_00]: us being able to have better connecting content with the audience is going to be the differentiator going forward because any piece of content, any of the big creators will tell you this, like they're leaning more into storytelling.
23:26.393 --> 23:33.978
[SPEAKER_00]: Now you will notice that like the biggest thought leaders can still just give you informational nuggets, but that's because they already have the authority to do so.
23:34.218 --> 23:43.785
[SPEAKER_00]: Like it's it dangers to look at someone who has already built their brand and has written 10 books and you already give them the like, I'll listen to that person when they talk, you know, but they may not
23:46.167 --> 23:51.151
[SPEAKER_01]: And also, I think, having to, and then using AI to find what your style is, because it could be different.
23:51.191 --> 23:57.937
[SPEAKER_01]: And I just remember recently, I don't know how it came up on my algorithm, but there's really funny, she's a real estate agent.
23:57.997 --> 24:08.245
[SPEAKER_01]: I don't know if she's big in the industry, but randomly, I fall on her Instagram, and she's basically using a lot of dry humor to sell houses, and it's working.
24:08.305 --> 24:09.566
[SPEAKER_01]: I mean, she's going viral.
24:09.586 --> 24:11.587
[SPEAKER_01]: I have Tampa, I don't know.
24:12.648 --> 24:16.971
[SPEAKER_01]: And I'm not in the market, but I was like, you know what, this is actually entertaining and interesting.
24:17.071 --> 24:19.873
[SPEAKER_01]: I wanna see a bunch of million dollar houses and which is making fun of them.
24:20.333 --> 24:22.094
[SPEAKER_01]: And I follow, just because of the content.
24:22.134 --> 24:26.577
[SPEAKER_01]: And again, maybe at some point I might be in the market and she would be an interesting person to reach out to.
24:26.998 --> 24:28.679
[SPEAKER_01]: But again, you just wanna draw that attention.
24:28.739 --> 24:39.266
[SPEAKER_01]: And sometimes you could, you know, there are tools, for example, like Poppy AI is a really interesting tool that helps you pull together a mood board of your
24:39.926 --> 24:58.343
[SPEAKER_01]: favorite YouTube videos or reels or TikToks, whatever other content that you see out that is inspiring to you, you pull together a few samples, and then you link that to a almost a chatGBT-like interface, and then you use that as inspiration to come up with your own style of script.
24:58.403 --> 24:59.905
[SPEAKER_01]: So that's a really interesting tool as well.
25:00.325 --> 25:15.675
[SPEAKER_01]: We built a vocabal AI to be more multi-channel content, so LinkedIn, blogs, emails, but being able to really root your business forward content on storytelling and hooks that actually pull in your audience and then an emotionally resonant way.
25:15.955 --> 25:19.377
[SPEAKER_01]: So there are a lot of purpose-built AI tools when you're ready for them.
25:19.777 --> 25:30.181
[SPEAKER_01]: to move from the generic versatile general AI chat box like Cloud and ShaggbT into more tools that are actually built for this kind of storytelling and content creation.
25:30.221 --> 25:36.603
[SPEAKER_01]: And those are always good to add to your tool stack because you stack them together and you have a whole now AI powered system.
25:37.183 --> 25:41.366
[SPEAKER_01]: versus using chat bots to prompt one post at a time.
25:41.487 --> 25:44.149
[SPEAKER_01]: That I feel like is not efficient anymore.
25:44.829 --> 25:49.092
[SPEAKER_01]: As a use case for me at least, I'm trying to create content at scale.
25:49.152 --> 25:54.596
[SPEAKER_01]: Meaning I'm posting daily and I'm posting across different three channels now.
25:54.957 --> 26:01.141
[SPEAKER_01]: So using chat bots is a lot more out of my time and effort than I'd like at this point.
26:01.181 --> 26:03.143
[SPEAKER_01]: So scaling your content also now.
26:03.623 --> 26:15.012
[SPEAKER_01]: requires you to put together an AI system and stack together different AI tools that go from research to planning, to scripting, to then turn in those into supporting assets and then scheduling and publishing.
26:15.032 --> 26:27.221
[SPEAKER_01]: And if you have the system down and you're able to really add AI across the board, then now you have a repeatable scalable system where you can just do this once a month, and now you have set yourself up for content for the rest of the month.
26:27.768 --> 26:28.128
[SPEAKER_00]: Awesome.
26:28.208 --> 26:33.592
[SPEAKER_00]: So think about this being actually the tool will help you post as well like with it.
26:33.712 --> 26:34.853
[SPEAKER_01]: Okay, so we'll go through the tools.
26:35.133 --> 26:35.874
[SPEAKER_01]: Can I go to them?
26:35.974 --> 26:36.194
[SPEAKER_00]: Okay.
26:36.595 --> 26:41.358
[SPEAKER_01]: So for research for your audience, especially for you guys, you really want to know what's trending in your niche.
26:41.798 --> 26:43.440
[SPEAKER_01]: I would recommend buzz about.
26:43.800 --> 26:47.803
[SPEAKER_01]: It's a really great audience insights, audience sentiment, trending topics tool.
26:48.403 --> 26:49.545
[SPEAKER_01]: Very easy to use.
26:49.886 --> 27:03.186
[SPEAKER_01]: You put in your niche keywords, and then it scans whatever channels you want it to scan ticked off read it YouTube whatever that is and it pulls a very detailed summary and report of the top trending topics
27:03.626 --> 27:04.947
[SPEAKER_01]: And you can chat with it as well.
27:04.967 --> 27:06.088
[SPEAKER_01]: So you can actually ask it.
27:06.128 --> 27:08.730
[SPEAKER_01]: What exactly does my audience want to know about XYZ?
27:09.190 --> 27:13.953
[SPEAKER_01]: And that gives you already a good foundation of start as far as one of my planning to post.
27:13.973 --> 27:15.594
[SPEAKER_01]: That is actually going to engage with my audience.
27:15.994 --> 27:25.381
[SPEAKER_01]: Then I would plug that usually into Vocable AI, which turns all of those insights into 30 days worth of content across the channels that you specify.
27:25.841 --> 27:30.204
[SPEAKER_01]: And now you have the scripts and copy for your Instagram post or LinkedIn posts.
27:30.624 --> 27:34.086
[SPEAKER_01]: ready to go, then I turn those scripts into supporting assets.
27:34.146 --> 27:38.548
[SPEAKER_01]: And for that, I use a couple of different tools depending on what the assets are.
27:38.608 --> 27:41.329
[SPEAKER_01]: So for graphics, in carousels, I use camera.
27:41.730 --> 27:43.190
[SPEAKER_01]: It's always the best because of the templates.
27:43.230 --> 27:44.711
[SPEAKER_01]: And I have very specific templates there.
27:45.031 --> 27:46.792
[SPEAKER_01]: There's also post-neutral.
27:47.192 --> 27:47.953
[SPEAKER_01]: You can write that down.
27:48.473 --> 27:55.136
[SPEAKER_01]: which is AI-powered carousel generators, so you can post nitro, which is a post nitro, and ITRO.
27:55.236 --> 27:55.716
[SPEAKER_01]: Okay.
27:56.316 --> 27:57.077
[SPEAKER_01]: Post nitro.
27:58.817 --> 28:00.818
[SPEAKER_01]: So it's either that or canva for carousels.
28:01.278 --> 28:07.501
[SPEAKER_01]: For videos, I use Nvidia.io, which is a very popular video generation.
28:07.861 --> 28:12.745
[SPEAKER_00]: We were talking about captions, because we really uped up, leveled up in terms of AI.
28:12.805 --> 28:16.188
[SPEAKER_01]: Yeah, so, but in video creates faceless video call.
28:16.208 --> 28:23.775
[SPEAKER_01]: For example, if you're doing a market analysis video that you don't need to be in it, you just want to create that for your YouTube shorts or reels.
28:24.175 --> 28:35.064
[SPEAKER_01]: then interview is really good because you just feed it the scripts you get, for example, from Vocable AI and then it just turns that into a full video with all the stock photos and you can add your own photos to it as well.
28:36.145 --> 28:45.233
[SPEAKER_01]: And then for I use AI avatars now for all from most of my talking heads because I cringe at like yapping in front of a camera.
28:45.693 --> 28:56.457
[SPEAKER_01]: But, Ajan and captions app have been so good at creating really good AI avatar is very realistic unless you zoom in into the mouth, but I think nobody does that.
28:56.938 --> 29:00.939
[SPEAKER_01]: So you want to film yourself a little bit far from a camera and use a professional camera.
29:00.979 --> 29:09.302
[SPEAKER_01]: It's only two minutes and it really creates a good AI avatar that you can feed at scripts and it lifts things everything you need and now you have
29:13.424 --> 29:15.305
[SPEAKER_01]: Captions app is really good with editing as well.
29:15.386 --> 29:36.840
[SPEAKER_01]: So I'm not an editor, but thanks to captions app I was able to definitely Elevate my skills there and so for publishing and scheduling, I use planable So that's a really good tool as well where it pulls all of your channels together and then you can just upload all of your Supporting assets and script or sorry, let's grab posts
29:37.400 --> 29:42.186
[SPEAKER_01]: into planable, schedule it across all of your channels, and now you're able to move on.
29:42.347 --> 29:45.651
[SPEAKER_00]: This was maybe like an old problem, but maybe it's changed now.
29:45.891 --> 29:50.757
[SPEAKER_00]: I years ago would try some of these tools for scheduling third party tools, and it reduced my reach.
29:51.778 --> 29:55.163
[SPEAKER_00]: So, have you noticed any problem with planable and posting say to Instagram?
29:56.512 --> 30:05.217
[SPEAKER_01]: I have not, but also for me, I haven't done a lot of posting in the past, it consistently to really have anything as a benchmark to compare to.
30:05.917 --> 30:13.341
[SPEAKER_01]: And I know there is, yes, I think a lot of insights have come out around how these publishers or the platforms like Meta and
30:13.821 --> 30:33.815
[SPEAKER_01]: LinkedIn are kind of penalizing the ability to schedule and and I will say we're struggling with that as well because we are trying to add that into Vocable through APIs to be able to have people schedule and plan and publish everything through Vocable and they make it a lot harder now as a process Because they're trying to get people to of course use their own scheduling features
30:34.295 --> 30:38.098
[SPEAKER_00]: Because they have scheduling within the app now, but it's a pain because you have to go into it.
30:38.118 --> 30:40.139
[SPEAKER_01]: But it's not bulk and batch scheduling.
30:40.179 --> 30:40.739
[SPEAKER_01]: That's the issue.
30:40.999 --> 30:46.483
[SPEAKER_01]: But I don't think if you're posting daily and if you're intentional about the content, I don't think it should make a huge difference.
30:46.803 --> 30:50.986
[SPEAKER_01]: I would much rather take that cut and then have a lot more content to plan and schedule.
30:51.386 --> 30:55.249
[SPEAKER_01]: Then have to rely on myself to manually do this because that's probably where I fall off.
30:55.329 --> 31:00.592
[SPEAKER_01]: I just don't really, I'm not good at sticking to public to manually uploading stuff on a daily business.
31:00.752 --> 31:02.853
[SPEAKER_01]: you get caught up with your day-to-day business and work.
31:02.893 --> 31:11.557
[SPEAKER_01]: So definitely having to plan ahead and batch upload and schedule is probably the best way to guarantee consistency for your content creation.
31:12.068 --> 31:20.471
[SPEAKER_00]: Yeah, and so if you guys don't know on the back end of Instagram is Facebook obviously meta, and they have something called used to be called creator studio.
31:20.491 --> 31:23.132
[SPEAKER_00]: So if you just Google Facebook creator studio, it'll come up.
31:23.192 --> 31:26.253
[SPEAKER_00]: It's now within the business suite behind your Instagram.
31:27.054 --> 31:32.136
[SPEAKER_00]: And if you have a creator account or Instagram, you have this on the back end, because that is a type of business account.
31:32.196 --> 31:35.637
[SPEAKER_00]: And you can schedule through that app on a desktop now.
31:35.817 --> 31:39.218
[SPEAKER_00]: It just came out like they upgraded it in the last six to 12 months,
31:40.979 --> 31:43.502
[SPEAKER_00]: And so you can use that to schedule that's native to the app.
31:43.742 --> 31:47.246
[SPEAKER_00]: We can also try a planable and obviously we'll report back within our communities here.
31:47.406 --> 31:53.212
[SPEAKER_00]: Like if somebody's noticing a difference in reach, but yeah, I would rather be consistent than not get the post up.
31:53.692 --> 31:55.914
[SPEAKER_00]: But I just think, you know, getting more...
31:56.695 --> 32:11.836
[SPEAKER_00]: up to speed on using this and integrating into your daily life like Cody talked about this earlier so it's perfect timing she's like hey if you just start using this more often to create like you'll be so far ahead because most people like we're like at the forefront right now
32:12.457 --> 32:14.178
[SPEAKER_01]: Like, and you're able to do a lot of things.
32:14.358 --> 32:16.920
[SPEAKER_00]: Like, we said, how many people in here raise your hand if you're using this?
32:16.940 --> 32:17.720
[SPEAKER_00]: A lot of hands went up.
32:17.980 --> 32:20.722
[SPEAKER_00]: If you did that in the casino, it's a different level of hands.
32:20.762 --> 32:25.304
[SPEAKER_00]: It's like one or two, you know, and a lot of people are using chatchipiti at a super, super basic level.
32:25.384 --> 32:28.106
[SPEAKER_00]: But if we start doing just a few things, it's a game of inches.
32:28.126 --> 32:29.067
[SPEAKER_00]: Look, a few things more.
32:29.587 --> 32:31.488
[SPEAKER_00]: You have such a leap ahead of the competition.
32:31.628 --> 32:39.136
[SPEAKER_01]: And but I also would encourage people to think about using AI and just AI in general, I was more than just using chatGPT because I feel like there's a whole other world out there.
32:39.156 --> 32:44.321
[SPEAKER_01]: And a good directory that I always recommend for people to play around once they're ready to really start looking out.
32:44.381 --> 32:48.305
[SPEAKER_01]: OK, what is my bottleneck right now in my processes and how can I use AI to fix that?
32:48.885 --> 32:50.487
[SPEAKER_01]: Is there's an AI for that?
32:50.707 --> 32:54.711
[SPEAKER_01]: It's a really good directory that you can just put in your task that you're trying to turn.
32:55.512 --> 33:05.499
[SPEAKER_01]: This voice into, you know, clean up noise in my voice recordings, and it will pull up all the great AI tools that actually specialize in that specific task.
33:05.559 --> 33:20.130
[SPEAKER_01]: And I think it's always good to play around with purpose-filled specific AI tools, then just stick in to the charge because again it's very versatile and you don't always get the greatest output for very specific tasks that you're using.
33:20.535 --> 33:21.217
[SPEAKER_00]: Yes, love that.
33:21.237 --> 33:22.020
[SPEAKER_00]: Come on.
33:22.060 --> 33:23.163
[SPEAKER_00]: Thank you so much for being here.
33:23.263 --> 33:24.286
[SPEAKER_00]: Guys, give it up for everyone.
33:24.688 --> 33:25.309
[SPEAKER_00]: Make it a trip.
