EP103: Unlocking Growth Through Client Leadership | Kim Lawton | Enthuse Marketing
Here we are at the end of 2025 and our last episode of the year.
I know this year has been a tough one for many agencies, for many reasons. So I wanted to finish with a good news story. A case study of an independent agency (well two in fact) flourishing despite the challenges.
Kim Lawton, Founde…
Zoe Scaman: Bodacious
Strategist Zoe Scaman built her career on saying what others won't. From predicting the community economy to advising on AI strategy at OpenAI, she's made truth-telling her superpower.
In this episode: why the creator economy is broken, what's really happening with AI, how to write your way into an…
Brands are refusing to scale and it's working
We’re back with another edition of GOOD SIGNS—a monthly round-up of 4 letters, looking at what’s bubbling up.
Again, these aren’t trends (yet!). That’s way too heavy for a month’s worth of content. These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking out, or simp…
Ep. 56 - It Tastes Good!
Ep. 56 - It Tastes Good! One human trait AI cannot replace.
M.G. Siegler, "Tasty AI"
"Can Robots Be Jewish?"
Zoe Scaman, "The Brand That Thinks"
Agnes Martin
Sigman Polke
John Lonczak
Living the Slop Life
The AI:ROI Conference
AIs and "punability"
Heidegger: The meaning of being is "c…
How to Turn Business Decisions Into Powerful Marketing Stories: Expert Insights by Sarah Tjoa
How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah Tjoa
Host Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “…
where did all the beginners go?
In this episode, we’re talking about something that feels quietly true but hard to name:
It feels like there’s no space to be a beginner anymore.
At work, in dating, in friendships, even in who we’re becoming, there’s this underlying pressure to already be good. To already know. To already have it …
S4 E1: Zoe Scaman - How to build brands for the future, without the bulls#!t
Jo welcomes Zoe Scaman, Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić).
A strategist, writer, and advisor working at the intersection of creativity, technology, and organizational transformation, Zoe has over two decades over experience in advertising and innovation. She helps …
Amy Daroukakis on Difference & Signal
Amy Daroukakis is co-founder of Culture Connectors, a global cultural intelligence collective linking brands to 100+ locally embedded experts. Over 20 years across 60+ countries, she has built strategy for Google, LVMH, Airbnb, and Unilever. Her Trend Galaxy Framework challenges the industry’s habi…
Zoe Scaman on The Unseen Source of Value Destruction
For this episode, Seth sits down with strategist Zoe Scaman, who has spent two decades working inside and alongside companies like Droga5, Lego, Netflix, L'Oreal, Tesco, and with Mark Cuban and Luka Doncic. Their conversation covers a lot of ground from why brands don't create meaning but rather cr…
How to Use AI as an Editor, Not a Writer: Ed White
Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, …
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