The State of Sales & Marketing Alignment with Ascend2's Todd Lebo and Jenna Balegno
In this episode, Eric speaks with Todd Lebo and Jenna Balegno, the CEO and COO, respectively, of marketing research firm Ascend2. SharpSpring recently partnered with the firm to conduct a survey of marketing professionals on the topic of Sales and Marketing Team Alignment. During the episode Eric, …
Season 7. Episode 19: The RevOps Difference: Todd Lebo, CEO, Ascend2
In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started.
Get the full RevOps Difference research report here…
Value Research & Email Marketing with Todd Lebo | Email Never Sleeps Season 2 Episode 1
Most marketers know the importance of value research but many have never actually invested in it!
You are missing out on some benefits and groundbreaking data, so watch this video and see what why value research & email marketing are important for 2023.
Our host Andrew Kordek has been working …
How Original Research Provides Inspiration Ep09
Todd Lebo discusses inspiration found in a recent research study from BrightCove, conducted in partnership with Ascend2. The full report from BrightCove, "Using Video to Improve the Employee Experience: How to Meet Employee Expectations for Communication and Connection in the Workplace" can be foun…
174: Print can be a useful differentiator
When everybody’s crowding the inbox, try the mailbox.
My friend Todd Lebo from Ascend2 sent me a new research study on the use of print in marketing.
Yes, that’s right. Print. You might think print is dead, but if you didn’t get the memo, I announced the death of “the death of print” quite a wh…
How the Data-Driven Marketer Can Lean into Market Research: Part 1
Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take…
How the Data-Driven Marketer Can Lean into Market Research Part 2
Market research positions your brand as a thought leader on important topics in your industry.
Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.
Join us to discover how market research builds a story for your br…
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo
How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2…
The Power of Proof in B2B: Todd Lebo on Original Research, Influence, and AI Discovery
In this episode of Beyond B2B Marketing, host Lee Odden, CEO of TopRank Marketing, is joined by Todd Lebo, CEO of Ascend2 Research, to talk about why original research has become one of the most powerful proof points in modern B2B marketing.
Todd brings decades of experience across marketing publi…
34 - Unlocking B2B Demand: 5 Key Insights
This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the stra…
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