Ep. 42: Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year-Round
LGBTQIA+ students, like all students, need to see themselves represented in university marketing materials. An inclusive marketing strategy ensures that these students feel welcomed and valued by the institution, which can be a deciding factor in their college selection process. In this episode, Ja…
Using the Power Patience to Reengage Stop Out Students
According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than ever. This episode delves into the need for multi-pronged, intentional communication strategies that re…
Pulse Check: Finding Your Why — Part 5
In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education.
Key points/takeaways include:
Higher education marketing is evolving and offers opportunities for creativity and innovation.
Finding joy and meaning in the w…
8. The Provost's Marketing Playbook: A Conversation with Terry Flannery
In this conversation, Dr Gregor Thuswaldner and Dr. Terry Flannery discuss the critical role of provosts in shaping and supporting university marketing strategies. Dr. Flannery emphasizes the importance of collaboration between provosts and chief marketing officers, the need for a compelling academ…
8. The Provost's Marketing Playbook: A Conversation with Terry Flannery
In this conversation, Dr Gregor Thuswaldner and Dr. Terry
Flannery discuss the critical role of provosts in shaping and supporting university marketing strategies. Dr. Flannery emphasizes the importance of collaboration between provosts and chief marketing officers, the need for a compelling academ…
Ep. 17: The State of Silos in Higher Education with Terry Flannery
On this episode of Breaking Silos, I had the pleasure of sitting down with Terry Flannery, Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE), author of How to Market a University, and one of the world’s leading university marketing p…
Ep. 19: How Leaders Can Bust Silos with Carrie Phillips
In this episode of Breaking Silos, host Shane Baglini dives deep into higher education leadership with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. They explore effective leadership strategies for breaking down silos within higher educati…
Ep. 125: How to Market a University & A New Way To Measure Brand Efforts // Higher Ed Demand Gen - Terry Flannery
The Strategic Evolution of Higher Ed Marketing: From Cost to InvestmentJoin us for a fascinating conversation with a seasoned higher education veteran, whose 40-year career mirrors the evolution of marketing in academia, Terry Flannery! This episode delves into the critical shift from viewing marke…
Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1
Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from reactive, order-taking roles and step into their rightful place as strategic partners. With decades of experience leading marketing and communicatio…
Episode 6 - Why Playing It Safe ... Isn't
Terry Flannery has been the first person to hold her job three different times. First marketing director at the University of Maryland. First VP of Communication at American University. First-ever EVP and COO at CASE. When the institution offered her the founding marketing role at Maryland with a $…
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