# Robert Patton

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Turning a Deployment Idea Into a Multi-Million Dollar Veteran Business with Robert Patton, Founder and CEO of Sheath

Welcome to Season 2 Episode 6 of the "Militarily Speaking" podcast with Tom McLean and Jodi Vickery  In this episode of Militarily Speaking, we dive deep into the world of veteran entrepreneurship and military business leadership with Robert Patton, the founder and CEO of Sheath. Sheath is a unique…

From Iraq to $4M: Building a DTC Brand Through Discipline, Data, and Delusion

Summary In this episode of the Ecom Growth Podcast, host Jordan Lally interviews Robert Patton, CEO of Sheath Underwear. Robert shares his journey from military service to entrepreneurship, discussing the challenges and triumphs of building a successful e-commerce brand. He emphasizes the importanc…

Customer-Centric Apparel: Crafting Products That Sell Themselves with Robert Patton

In this episode of Built Leadership, host James Onyks interviews Robert Patton, Founder and CEO of SHEATH Underwear. Robert shares the remarkable origin story of how a simple need for comfort in the Iraqi desert evolved into a pioneering dual‑pouch apparel brand that has transformed the underwear c…

The Linden Area Rapist

Subscribe today: melaninmayhempodcast.supercast.comFor more than a decade, women in one Columbus neighborhood lived in fear of a man who slipped into their homes in the dead of night. Police were hunting a serial rapist. DNA existed. Victims kept piling up. So what went wrong? This week, your favor…

Why Most People Quit Before Success Happens

If you're in ecommerce download your free podcast bonuses.- Follow Robert Patton on LinkedIn- Follow Will Laurenson on LinkedIn- Check out SHEATH UNDERWEAR- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Vali…

Product Innovation in Apparel: Disrupting Men’s Underwear with Robert Patton

Building a disruptive product brand takes more than a great idea. This episode explores entrepreneurship, podcast marketing, UFC sponsorships, and scaling a direct-to-consumer business through persistence and execution. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith…

From Iraq Prototype to Millions: Sheath Underwear's Story

Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a …

Episode 52 – Robert Patton • SHEATH Underwear | A Brand Born in a War Zone

🎙️ In this episode of The Fashion Translator, I spoke with Robert Patton, Founder & CEO of SHEATH Underwear, about his journey turning a hand-sewn prototype into a thriving brand, and the sheer grit, problem-solving, and single-minded focus required to bring his vision to life. Robert sketched the …