# Richard Huntington

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Clash of Segmentations

In this episode, Farrah and Adam discuss the role and effectiveness of strategy in advertising, including how connected it needs to be to cultural trends, consumer insights, and business realities. And then - they take a deep dive into an article by Richard Huntington in WARC, "The Future of Strate…

Classics episode: Harvey Keitel for Direct Line insurance

An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

Richard Huntington on Democracy, Mental Health, and Societal Risks

Richard Huntingdon returns for a candid conversation with Alastair on the complexities of British politics and how the advertising industry could help to resurrect the category. From reflections on politicians who can get things done to mental health in agencies, we explore how well being matters w…

Richard Huntington on Real Insight, Policy Impact and the Creative Curriculum

Richard Huntington, Chief Strategy Officer at Saatchi & Saatchi London, delves into the decline of political engagement and the importance of reinvigorating the middle class for economic growth. From tackling wealth inequality to the role of taxation, this episode explores the path to a more inclus…

Why strategy needs to be more feral

Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Lena Roland about why marketers need to throw off the constraints of orthodoxy and dogma to fix bland and uninspiring work. For 40 years, WARC has be…

Fiduciary: The Noun, The Role, The Responsibility ft. Richard Huntington - EP75

In this episode, estate planning attorney Richard Huntington breaks down how to keep your family out of court and conflict. He shares why having a comprehensive estate plan, including trusts and healthcare directives, is critical to protecting your legacy. Richard also touches on common mistakes pe…

Saatchi & Saatchi’s former Chief Strategy Officer: A rallying cry for brilliance – Richard Huntington

Today’s guest is Richard Huntington – former Chief Strategy Officer and Chairman of Saatchi & Saatchi. He brings a rare blend of honesty, affection and sharp-edged provocation to this conversation about the agency business.  Richard describes an industry that’s been commodified – caused by the “cre…

Annie Auerbach & Adam Chmielowski on Rifts & Futurelessness

Annie Auerbach & Adam Chmielowski are co-founders of Starling Strategy, a cultural insight and futures consultancy now in its tenth year. They help brands step outside category conventions by mapping the cultural and historical forces that shape how people feel and why. Annie is a trained historia…

Richard Huntington on Why Great Ideas Come From Outside the Framework

Rupert sits down with Richard Huntington, former Chair and Chief Strategy Officer at Saatchi & Saatchi London, and founder for Feral, to explore why modern marketing may have drifted from its commercial core. They discuss the limits of brand purpose, the growing challenge of ad avoidance, and why a…

Boathouse's CEO: Going back to basics – John Connors

Today’s guest is John Connors, CEO of the Boston-based, full-service agency, Boathouse. John argues that agencies have become too transactional, weakening client relationships as well as their impact on business outcomes. So he’s built a client-centric culture that deeply understands the drivers of…