Destination Marketing Is Now AI Marketing: Brand USA and Spain’s Playbook for 2026
Destination marketing is changing fast, and this session makes it obvious why.
In this Skift Take Sessions episode, Wil Slickers sits down with Skift tourism reporter Bailey Schulz to unpack the biggest takeaways from Skift Global Forum, where Skift CEO Rafat Ali speaks with Fred Dixon, CEO of Bra…
Inside Skift: Rafat Ali on Intelligence-Driven Media and What Comes Next
Takeaways:
Rafat Ali discusses how the COVID-19 pandemic fundamentally transformed his approach to financial resilience and operational strategy.
The evolution of Skift's events business towards a more intelligence-driven model is a response to post-pandemic market demands.
A key focus for Skift i…
This Week in Hospitality: How Norwegian Air Went Viral for Losing, Should Airbnb and Ennismore Hook Up? and the Slow Death of Organic Discovery on Vrbo
This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it ha…
How Norwegian Air Went Viral for Losing, Should Airbnb and Ennismore Hook Up? and the Slow Death of Organic Discovery on Vrbo
This week, the squad breaks down Norwegian Air's World Cup Instagram stunt that cost next to nothing and generated more brand equity than campaigns with budgets a hundred times the size. Eivind Hammer Myhre, who leads comms and marketing at Norwegian, joins us live to walk through exactly how it ha…
GMH Hotels: Nassetta on 28 Brands, AI, and the Bazillion Points Problem.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how hotels earn money and keep it.
The conversation opens with Hilton CEO Chris Nassetta making the case that 28 brands is a data-driven strategy not sprawl, and calling out the hotel i…
Travel Pricing is Broken. Can You Fix It?
Is travel’s affordability crisis reaching a boiling point?
Rafat Ali thinks it may be. A veteran business journalist turned travel media entrepreneur, he is the founder of Skift, one of the world’s leading travel business websites. And he has been one of the industry’s most outspoken voices on …
Buying Hotels Off Bad Yelp Reviews & The Boutique Hotel Brand Obituary
Hotel sales in the US are up 28% in the first half of 2026 — and a meaningful chunk of that activity is chasing bad Yelp reviews, not trophy assets. JMI Realty founder Drew Bridges joins the show to break down how his firm is using AI to source acquisition targets off terrible guest feedback. The s…
This Week in Hospitality: Buying Hotels Off Bad Yelp Reviews & The Boutique Hotel Brand Obituary
Hotel sales in the US are up 28% in the first half of 2026 — and a meaningful chunk of that activity is chasing bad Yelp reviews, not trophy assets. JMI Realty executive Drew Bridges joins the show to break down how his firm is using AI to source acquisition targets off terrible guest feedback. The…
Are We Entering the Post-VC Era in Travel Tech?
Travel venture capital has fundamentally changed. Funding that hit a decade low in 2023 has rebounded, but it's no longer the growth-at-all-costs era of the 2010s. Today's VC market is disciplined, bifurcated, and concentrated in fewer, larger bets on proven companies.
At the same time, alternative…
Skift Happens: Unpacking the World of Travel & Aviation - feat. Rafat Ali (CEO/Founder - Skift) - The Indian AvGeek
I caught up with Rafat just a few days after the conclusion of a very successful Skift India Forum 2025. We engaged in a comprehensive conversation about the power of travel, the intricate relationship with aviation, the Indian market, and the potential benefits of a "connected trip." We also discu…
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