Elavi: Brand Building Through Community & First Time Fundraising
In this episode, Michelle Razavi and Nikki Elliott, co-founders of Elavi, share their journey of creating a health-focused snack brand that prioritizes low-sugar, high-protein products. They discuss go-to-market strategies, the importance of community engagement, and their iterative approach to pro…
How Elavi Landed A Million-Dollar Deal With Costco
Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani's purchase of Daily Harvest and Via Verde Valle's acquisition of A Dozen Cousins and how t…
Bootstrapped To Millions. How Michelle Razavi Turned Elavi Into a Retail Powerhouse
Founders, what steps can you take to understand your retail category better than anyone else in your space?
In this episode, you’ll learn how Michelle Razavi built a capital-efficient consumer packaged goods (CPG) brand that broke into major retailers through resilience, community building, and …
123. What You Really Need to Know as a Woman Business Owner with Michelle Razavi
What if our journey toward success wasn't about shrinking ourselves but embracing pleasure, self-love, and confidence? In this episode, host Tori Dunlap engages in a powerful conversation with Michelle Razavi, founder, and CEO of Elavi, known for its gut-healthy nut butters and dessert spreads. The…
Building Elavi: Inside a Women-Run Brand with Michelle Razavi
In this week's episode, I’m joined by Michelle Razavi, co-founder of Elavi, the women-run brand behind the viral protein brownies and cashew butters seen in places like Costco and Whole Foods!
We talk about her journey from college to the corporate world, and then ultimately to entrepreneurship, as…
Episode 165 - Rising Stars Series - Michelle Razavi of Elavi - Pt. 1
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Elavi is the second brand in my Rising Stars Series. Michelle Razavi, Founder and CEO of Elavi Protein Brownies, joins for this two-part series. She tells the story of how she repeatedly adjusted their product mix to make their mission of clean, allergen-free protein take off. She …
Why Killing Her First Product Saved This CPG Brand with Michelle Razavi
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Episode 166 - Filter Advice Like a Boss - Interview w/Michelle Razavi Pt. 2
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This episode is part 2 of my interview with Michelle Razavi of Elavi protein brownies, where we delve deeper into the psychology of consumers who love her products AND the psychology of highly successful founders. The most important point she makes is the power of effective storyte…
288. How to Stop Burning Out While Building Your Dreams with Michelle Razavi
If you've been checking every box, hitting every goal, and somehow feeling further away from yourself than ever, this episode is for you. Our guest today is Michelle Razavi, and she’s back with an important message. Since she was last on the show, she and her co-founder Nikki have grown their busin…
288. How to Stop Burning Out While Building Your Dreams with Michelle Razavi
If you've been checking every box, hitting every goal, and somehow feeling further away from yourself than ever, this episode is for you. Our guest today is Michelle Razavi, and she’s back with an important message. Since she was last on the show, she and her co-founder Nikki have grown their busin…
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