Meta Ads Auto Enables AI Features. What to Cancel or Keep
Meta is rolling out AI features constantly and most advertisers have no idea what's been auto-enabled in their accounts.
In this episode, paid media strategist Lisa Raehsler of Big Click Co. and Akvile DeFazio discuss which Advantage+ Plus features actually deliver results, which ones to turn off …
Google Ads Said Poor. It Was Her Best Converter
AI optimization tools in Google Ads underperform in niche B2B lead gen accounts, and most platforms aren't telling you why. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Sophie Logan about the data gap, attribution blind spots, and what senior PPC managers are doing to stay in cont…
Google Ads AI Helps You. Or It Helps Google
AI is a capable driver, but the direction depends on you. In this episode of AI Ads and Beyond, Lisa Raehsler talks with Joel Miller of The Sky Floor about when Google's AI features multiply your results and when they work against you. If you run a budget, you'll leave knowing what to turn on and w…
Laura Hoot: SEO Isn't Dying, It's Hitting Another Boom
Everyone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening: hiring, not mass firings. She joins Jeremy Rivera to argue that the SEO expert just became the Claude expert, the ChatGPT expert and the Gemini expert without needing…
Ross Hudgens: GEO Is CRO and the Versus-Page Signal
Ross Hudgens founded Siege Media, and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His sharpest finding: brands with versus articles were the most likely to get AI search traffic. Read the full episode recap.
Siege Media started as a conten…
Stop Chasing Competitors. Follow Your Customer.
Stop chasing competitors. Follow your customer, and let their behavior decide where your PPC budget goes.
AI is rewriting competitive research. Recorded live in the HeroConf San Diego 2026 Expo Center, Lisa Raehsler talks with Brittany Sager about how AI Max, LLM answers, and ChatGPT ads are chang…
Lisa Raehsler & Farida Khalaf: Author Interview #5, AI Everywhere, Volume 1
In this episode of the She Writes AI podcast, Farida Khalaf talks with one of the co-authors of AI Everywhere, Volume 1 to explore their insights, experiences, and guidance on building AI that is ethical, responsible, and human-centered. This is the fifth episode in the interview series, and today …
How to AI-ready Google Ads and Microsoft Ads (#774)
Hi everyone! Welcome to the seotools.pro Podcast! Today’s guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses n…
290. Setting YouTube Ads with Lisa Raehsler
Video consumption is growing. Most customers prefer to watch video content before buying products. How to customize suitable marketing campaigns on YouTube? Lisa Raehsler shares a lot of valuable insights and replies to the following questions: How to create a buying persona? How much to pay for Yo…
I Just Wanted a Snack. ChatGPT Served an Ad.
ChatGPT now rewrites advertisers’ headlines and descriptions to match each user’s conversation, and the feature is switched on by default. If you advertise on ChatGPT, the copy your customer sees may not be the copy you wrote.
In this Flipping the Script episode of AI Ads and Beyond, guest host Je…
PODCAST-SUCHMASCHINE
Auf unserer Website können Sie3,830,558-Podcasts und196,657,032-Folgen nach Personen, Orten oder Themen durchsuchen.
Eine Investition in Wissen bringt die besten Zinsen – deshalb höre ich Podcasts.
‐ Benjamin "Llamacorn" Franklin
BEARBEITEN
Vielen Dank, dass Sie uns helfen, die Podcast-Datenbank auf dem neuesten Stand zu halten.
