Una Walsh on Google, Nike, Apple, and the Magic Brands Keep Cutting
Una Walsh has spent 25 years working at the seam between what a brand promises and what a customer actually feels — from Virgin Atlantic and Nike's House of Innovation to Apple, and now as Executive Experience Design Director at Google.
In this conversation, Una and co-hosts Gully Flowers and Kerr…
Craig Allen on Old Spice, Skittles, and Protecting the Creative Weirdos
Craig Allen wrote the Skittles spot where a man accidentally murders his family with rainbow candy. He helped make the Old Spice response campaign ; 286 videos in 36 hours, one every 7 minutes, until they broke YouTube. Then he left Wieden+Kennedy, asked Dan Wieden what to call his new agency, and …
Why Neurodiversity Exposes the Myth of the “Normal User”
We keep designing for a “normal” user.
The problem is, that person does not exist.
For neurodiverse people, that myth shows up early. In classrooms. In checklists. In systems that reward one way of thinking, one way of sitting still, one way of paying attention, one way of moving through the world.…
Susan Credle on M&M’s, Allstate Mayhem, Brave Clients, and the Death of Populist Advertising
Susan Credle has helped build some of the most famous advertising characters of the last 30 years, from the M&M’s ensemble to Allstate’s Mayhem. In this episode of Second Wind, she joins Kerrie Finch and Gully Flowers for a sharp, funny and unusually honest conversation about what makes creative wo…
Amazon Chief Brand Officer Jo Shoesmith on Leadership, AI & Creativity | Second Wind by AKA
What does it take to lead one of the world’s biggest brands?
Jo Shoesmith joins Kerrie Finch and Gully Flowers shortly after becoming Chief Brand Officer at Amazon to discuss leadership, AI, creativity, agency relationships, and why the best leaders never stop proving themselves.
From Amazon’s le…
The Myth of the “Normal User” | David Vogel on AI, Accessibility & Designing for Real People
Most products are designed for someone who doesn’t exist.
The average user.
David Vogel, Executive Experience Director at Hypersolid and former AKQA design leader, argues that the idea of a “normal” human has quietly shaped everything from schools and workplaces to digital products, customer experi…
Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored
Pancho Cassis is Global CCO and Partner at DAVID and one of the creative leaders behind Burger King’s Moldy Whopper, Stevenage Challenge and some of the most awarded advertising of the last decade.
His starting point for every brief is brutally simple: people will do anything to avoid advertising.…
Adam Ferrier: Why Advertising Needs to Stop Making Ads
Consumer psychologist and Thinkerbell founder Adam Ferrier thinks advertising has a bigger problem than AI: the industry is still too focused on making ads.In this episode of Second Wind, Adam joins Gully Flowers and Kerrie Finch to unpack what advertising and marketing look like when you start wit…
Why General Motors Hired a Creative Who Refused to Pick a Lane | Nico Poalillo
Nico Poalillo spent years being told he needed to pick one thing.
Director. Producer. Photographer. Creative. Experiential.
Instead, he kept doing all of it.
Now he’s bringing that multidisciplinary career to General Motors, joining GM as Director of Global Design Visualization and Environments.
On…
Aaron Starkman: “I Was Fired Three Times. It F*cked With Me.” | Rethink, Creativity & AI
By almost every measure advertising has for keeping score, Aaron Starkman and Rethink are on top of the world.
As Global Chief Creative Officer & Partner at Rethink, Aaron has helped build one of the most acclaimed independent agencies in advertising, behind famous work for Heinz, IKEA, Coors and m…
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