# Jeremy Hanson

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OPTIMIZED ENTREPRENEUR THE INFRASTRUCTURE BOOM

There is a survey stake in a field within a hundred miles of your business right now, and eighteen months from now it will be a substation, a battery plant, or a data center the size of forty football fields. The permit is public. The rezoning hearing is public. The utility capital plan is publishe…

Give Them the Compass, Not the Map: Raising Entrepreneurs for 2035

A man once bought the biggest Yellow Pages ad in his county. Full page, back cover, eighteen thousand dollars a year, and it built his company for two decades. He kept renewing it long after the phone went quiet, blaming the economy, his crew, and his prices. The ad was never the problem. He had si…

The Man Who Sold Tomorrow: Charles Ponzi and the Summer of 1920

In July 1920, the Boston Police Department assigned officers to School Street because the crowd trying to give Charles Ponzi their money had grown large enough to stop traffic. Seventeen years earlier, Ponzi had arrived in Boston with $2.50. Six months after founding the Securities Exchange Company…

THE TANACU EXORCISM The True Story Behind Beyond the Hills

In 2012, Romanian director Cristian Mungiu released Beyond the Hills, a two-and-a-half-hour film with no musical score, no demon, and no exorcist standing under a streetlamp while the orchestra announces that evil has arrived. What it has instead is mud, cold rooms, black robes, prayer, and two you…

The Thing That Lived in Bill Ramsey

Bill Ramsey became known around the world as the Southend Werewolf, but his disturbing story raises a much older question: What if the legends of werewolves were never simply legends? In this episode of MR HANSoN, Jeremy Hanson investigates the strange case of Bill Ramsey of Southend-on-Sea, Essex,…

BUILD IT TO SELL IT Why the Three-Year Service Business May Be One of the Best Investments You're Overlooking

Most entrepreneurs build a business they intend to keep forever, and a surprising number of them end up owning a job with a logo painted on the side of a truck. In this episode of Optimized Entrepreneur, Jeremy Hanson lays out a completely different model: choosing an unglamorous service industry o…

OPTIMIZED ENTREPRENEUR WHEN IT'S TIME TO CUT PEOPLE OUT OF YOUR LIFE

Every entrepreneur has a version of the eleven-forty phone call. The name that appears on the screen before you look at it. The crisis you didn't cause and are expected to solve. The spouse who stopped commenting on it two years ago. In this episode of Optimized Entrepreneur, Jeremy Hanson takes on…

The Hopkinsville Goblins: The True Story Before E.T.

Kentucky, August 21, 1955. A family is playing cards by lamplight in a farmhouse outside Kelly when a visitor runs in from the well. Something silver just dropped out of the sky into the gully. They laugh at him. An hour later, the dog runs under the house and won't come out. Two men step outside w…

What to do when customers quit spending money

When business slows down, most owners assume their customers are out of money. Jeremy Hanson argues that in most downturns the money is still there, but customers have grown far more selective about where it goes, and that is a problem an entrepreneur can solve. In this episode of Optimized Entrepr…

Frozen Fingers: What Are You Willing to Do to Win

Before the podcast network, before the businesses, Jeremy Hanson drove a truck-washing route through the Wisconsin winter. Twenty hour days in snow and single digit temperatures, pressure washer lines freezing solid, soaked gloves, and semi after semi coated in road salt. On this episode of Optimiz…