"Live From eTail Palm Springs!" - CMO of Attentive Keri McGhee (Feat: Jennifer Peters)
Live from eTail in Palm Springs, CMO of Attentive Keri McGhee hangs out with us and brings a friend of the program Jennifer Peters from OLLY! How cool is it to have some serious high level Juicy Nuggets in this fun episode. Always Off Brand is Ecommerce Simplified, Learn & Laugh!
Guest: Keri M…
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing.
Taylor is joined by Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY (a Unilever brand), to break down how they think abou…
S3E9: Update on Minnetonka’s Districtwide Literacy Efforts
Conversation with Associate Superintendent Dr. Amy LaDue, Literacy Coordinator Alyssa Rutherford and Grade 3 Deephaven Elementary Teacher and K-5 Language Arts Department Chair Jennifer Peters.
This episode of Ahoy, Minnetonka! features an update on Minnetonka’s districtwide literacy efforts. Liste…
Loyalty and DTC Basics: Jennifer Peters on OLLY
Innovation is often confused with complexity. In this episode, Jennifer Peters, Director of DTC and Martech at OLLY, argues that the most successful brands in 2026 are the ones that execute the fundamentals with relentless consistency.
They move past the hype of custom builds to focus on what actu…
How to Spot, Nurture, and Close Competitor Accounts
Competitor accounts aren't dead ends. An account already using a competitor is proof of budget, problem awareness, and category interest. The only question is timing and approach.
We broke down how to read the signals that tell you when a "locked" account is actually ready to move, and how to get i…
Turning customer anecdotes into actionable data with Jennifer Peters, OLLY
Modern ecommerce leaders often struggle to balance the desire for a highly customized, "special" digital storefront with the functional necessity of a reliable checkout process. In this episode of the Ecommerce Toolbox: Expert Perspectives, Jennifer Peters, Director of D2C, Martech, and Digital Com…
Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands
In this episode of The Orita Podcast, Aaron Schwartz sits down with Jennifer Peters, Director of D2C Marketing Technology & Digital Compliance at Olly, and Avani Oswal, Head of Digital at Elizée & Founder of Catalyst, to unpack what it actually looks like to build and scale a modern commerce brand …
Jennifer Peter: Journalism, Accountability, and Leading Through Change
Jennifer Peter has spent her career leading newsrooms through some of the most consequential moments in modern journalism. From overseeing The Boston Globe’s Pulitzer Prize-winning coverage of the Boston Marathon bombing to now serving as Editor-in-Chief of The Marshall Project, Peter has built a r…
OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right Way
In this episode, we sit down with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, on building an AEO foundation the right way: FAQs and catalog attributes, measuring agentic visibility, and staying human-centered in a regulated CPG world.
We start with a Shopify “side quest”…
Melissa Johns, Grantchester, Season 11| MASTERPIECE Studio
WARNING: This episode contains spoilers for Episode Six of Grantchester Season 11.
In several ways, actor Melissa Johns’ real life has paralleled her character’s, Jennifer Peters, née Miss Scott. Over the past few years, they’ve both shared significant life milestones. In fact, Melissa has yet to k…
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