# Hila Qu

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Acorns VP Growth, Hila Qu, shares how the mobile app leveraged brand building and growth experimentation to attract 5 million investors.

In this episode of The Breakout Growth Podcast, Sean Ellis interviews Hila Qu, the VP of Growth at Acorns. His goal is to deconstruct what is truly driving breakout growth success for Acorns. Acorns’ growth starts with strong product/market fit and the worthy mission of overcoming the challenges th…

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Brought to you by Amplitude—Build better products | Miro—A collaborative visual platform where your best work comes to life | Ahrefs—Improve your website’s SEO for free — Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her …

Debunking Five Myths Of PLG - Avi Bhatnagar - Hard Corps Marketing Show - Episode # 349

Today’s guest is a seasoned marketing leader and thought leader. Introducing Avi Bhatnagar, Vice President of Growth Marketing at Commvault. Today, Avi and Casey are coming together to address and dispel five misconceptions about PLG (Product-Led Growth), how PLG isn't just for SMBs; larger enterpr…

#18 — PLG Infrastructure: Building the Foundation for PLG Success from Startups to Scaleups ft. Hila Qu

Listen now on Apple, Spotify, Overcast, Google and YouTube. In this insightful episode, we explore the world of Product-Led Growth (PLG) Infrastructure, a key element for SaaS companies at various stages of their journey. Featuring the seasoned expertise of Hila Qu, this podcast provides a comprehe…

The GitLab way: Kindness, transparency, and short toes | David DeSanto (CPO)

David DeSanto is the chief product officer of GitLab, which is the largest remote-only company in the world. They share many of their team meetings on YouTube, and they’ve grown from being an open-source code management product competing with GitHub to a multi-product platform that covers security,…

The Ultimate Guide to Your Next Product Management Job | Diego Granados, AI PM at Google

“How do I get my next PM job?” Probably, the most asked question this year. With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in. People are struggling to even get shortlisted and most can only dream of getting those interview c…

Everything You Need to Know About Product-Led Growth with the author of the book, Wes Bush

Freemium, free trial, or reverse trial? Are stuck on this question? Unfortunately, you're thinking about Product-Led Growth (PLG) wrong. In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product. Wes Bush is the Founder and CEO of Product…

How Maven Builds Product, and Whether You Should Take a Maven PM Course with Maven CEO Gagan Biyani

Why do some cohort-based courses succeed while others fail? Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides. In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed …

How to Crush Your Growth Role, with Former Gitlab and Acorns VP of Growth Hila Qu

Every company wants growth, but not everyone knows how to make it happen. In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential. Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an…

6 Steps To Launch A PLG Motion

Hila Qu is the director of growth at GitLab, a developer platform. GitLab offers a powerful platform that enables developers, engineers, and teams to build, release, and deploy very efficiently. The company started as an open-source product, but it became a PLG business as it has the criteria to be…