Relevance Report 2025: Sports
Season 7, Episode 1 — "Relevance Report 2025: Sports"
As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror the industry’s biggest transformations — from AI and media disruption to purpose-driven storytelling.…
Student Voices of The Relevance Report 2025: Sports
Guests
Sierra Sohn — Author of “Where The Hell is My Money Going: A Gen Z Perspective” exploring Gen Z fandom, shareability, and what young audiences expect from the sports experience.
Chinelọ Ogogor — Author of "Emerging Technologies for Sports Training, Biomechanics, and Injury Prevention" explor…
Inside Hollywood PR: A Conversation with Simon Halls
Guest
Simon Halls — Co-Founder, Apex Public Relations; USC alum; one of the most influential entertainment publicists working today
Host: Fred Cook, Director, USC Center for Public Relations
Discussion Breakdown
Introduction to Simon’s Career — 0:00
From USC to Warner Bros: A Non-Linear Start — 1:0…
CultivatED Marketer Ep. 42 — Unlocking Purpose with Cause Marketing: Insights from Mike Farag on Marketing Communications
In the 42nd episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson, are joined by Mike Farag, CEO and Chief Strategy Officer at Fervor, an award-winning strategic marketing …
The VFA on TV | Know Your History with Shannon Gill (19.03.26)
Shannon Gill takes us back through the rich history of the VFA on television. We re-live the days of Channel 0, Fred Cook kicking goals, Phil Gibbs and Phil Cleary commentating, the Dandy Dollar Dash and Norman Yemm!
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How GEO is changing the PR Industry
The future of search is here, and it's being rewritten by AI. In this episode, host Fred Cook sits down with Michael Sullivan and Lindsey Bastani from We. Communications to unpack the rise of Generative Engine Optimization (GEO), the new frontier that every brand, marketer, and PR agency needs to u…
A Quiet Shift - How Polarization Is Reshaping Corporate Speech
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews her guest, Fred Cook, director of the Annenberg Center for Public Relations at USC and chair emeritus of Golin, about USC’s 2026 Global Communication Report, “A Quiet Shift,” on how political and …
The Paradox of Polarization… Division Makes PR More Valuable
There’s a booming business in divisiveness. And PR is caught right in the thick of it.
Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred Cook about A Quiet Shift, a report exploring how polarization is reshaping public relations. Cook explains why division is damagin…
The audience has (and always will) matter most for PR and marketing leaders
Times change, but somehow the job hasn’t. In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if you’ve lost sight of the fundamentals underneath it.
The episode was spark…
A Quiet Shift: The Reshaping of Corporate Communication.
Fred Cook, David Michaelson, Ada Li, and Matt Wang discuss “A Quiet Shift,” a study from the USC Annenberg Center for Public Relations that examines how a more polarized environment is reshaping corporate communication. The report draws on insights from PR professionals around the world, along with…
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