AI’s Impact on Link Building | KGMID SEO (James Dooley Interviews Dan Petrovic)
James Dooley interviews Dan Petravich on how AI is changing link building for SEO. Dan explains why most outreach fails because links get forced into finished content, then shares how he trained machine learning models to predict natural link placement and detect obvious paid links. They cover unli…
Optimise AI Search Visibility | AI SEO, LLM SEO, ChatGPT (James Dooley Interviews Dan Petrovic)
James Dooley speaks with Dan Petravvic about AI SEO and what it takes to rank in AI overviews and LLM driven search. Dan explains why SEO and GEO are not the same, why “generative engine optimisation” is a misleading label, and why AI SEO is the most practical framing for the industry. The conversa…
Raising Kids in the AI Era: Dad First, Entrepreneur Second
James Dooley speaks with Dan Petrovic about being a dad entrepreneur in the AI era. Dan explains why he chose to become a full-time father when his daughter was born and how raising an AI native has reshaped his thinking. They discuss children’s natural resistance to AI-generated creativity, the im…
The Future of AI SEO Explained with Dan Petrovich
James Dooley sits down with Dan Petrovic to unpack the future of AI SEO, model psychology and how retrieval augmented generation is reshaping search. Dan explains why traditional SEO still powers AI systems because LLMs rely on trimmed search results rather than full pages. The discussion covers se…
How AI Models Really Choose Content in Search
In this episode, James Dooley speaks with Dan Petrovic about the evolution of AI SEO and how large language models are transforming search behaviour. They break down retrieval augmented generation, query fan out, selection rate optimisation and the importance of understanding model psychology. Dan …
How Google Builds AI Answers, GBP Verification Risks & Review Changes | E22 The Whitespark Local Update
Claire Carlile and Darren Shaw are back again with another episode of the Whitespark Local Update Podcast. This time, they cover:
📝 Google’s Minimum Viable Content Refresh (Steve Toth)
📝 Google is Nudging Reviewers to Edit Their Past Reviews (Claudia Tomina)
📝 Reviews + The Real World: Learnings Fr…
Image Backlinks Work Better Than You Think (Here's How to Get Them)
E1139: Image backlinks work surprisingly well for SEO, and one old experiment found they could even outperform exact-match anchor text links.
I break down an SEO experiment from Dan Petrovic that tested four different types of backlinks to see which had the greatest effect on rankings.
The test c…
I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)
Want your brand to show up in ChatGPT, Claude, and Gemini?
Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on Bing, Gemini uses Google, and Claude appears to pull from Brave. So if you're not ranking in those …
Google Can Detect Your AI Content. Here's What Happens Next.
E1153: Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a meaningful part of Google's search and training systems.
Google's John Mueller recently liked a LinkedIn post arguing that Google m…
The $50,000 Internal Linking Experiment: Links That Get Clicked Carry More Weight
E1163: Does Google care whether people actually click the links on your page?
I break down a $50,000 internal linking experiment across 15 websites, plus a Google patent that describes assigning different weights to links based on the probability that users will click them.
The findings challenge…
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