# Cameron Heffernan
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The A Player Advantage: Cultivating Elite Talent and Scaling Up Success With Rick Crossland
Rick Crossland is the CEO of A Player Advantage, a firm specializing in high-performance coaching and recruitment, and the author of The A Player. He is an internationally recognized expert and thought leader in talent development, best known for his work developing and recruiting teams of A Player…
Surviving Disruption: Marketing in the AI Age with Cameron Heffernan
Cameron Heffernan is the Founder of Beyond Borders Marketing, an agency that helps overseas-based B2B companies and their US subsidiaries expand and succeed in the American market. He has built and led a seven-figure marketing agency, worked across three continents, and guided international clients…
Avoiding the Most Common U.S. Market Entry Mistakes with Cameron Heffernan
Sales is the one lynchpin to U.S. success.In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and how to avoid them.They discuss why go-to-market matters more than oper…
An Aussie Success Story in America With Julie Lawrie
Julie Lawrie is the Co-founder and CEO of Amplifyo, an AI-powered marketing platform that helps businesses scale smarter and faster by automating strategy, campaign creation, and content aligned with business goals. She brings over 20 years of marketing and strategic planning experience across both…
From Europe to the US: How Founders Can Scale Faster and Smarter With David Rose
David Rose is the CEO of US Expansion Partners, a firm that helps European technology companies launch, manage, and scale their operations in the United States. He brings over 20 years of leadership experience across Fortune 500 companies, high-growth firms, and venture-backed startups, with multip…
Breaking into the US Market and Winning as a Global Company With Adrian Kinnersley
Adrian Kinnersley is the Co-founder and CEO of In2America, a company that helps international businesses launch, expand, and scale into the U.S. market through compliant employment and operational solutions. He is also CEO of twentyAI, a specialist recruitment and talent advisory firm focused on te…
Strengthening Canada-U.S. Maritime Manufacturing and Trade With Mike Butler
Michael "Mike" Butler is the CEO of Coastal Gateway Port, a British Columbia-based port and maritime infrastructure company advancing sustainable port development, marine logistics, shipbuilding, and industrial supply-chain initiatives in Western Canada. He has publicly represented Coastal Gateway …
The Future of Inclusive Workplaces Through AI Robotics With Nandinee Domah
Nandinee Domah is the Chief Creative Officer at BULMA Solution, a Paris-based information technology and services company focused on humanizing digital consulting through Management 3.0, IT management, AI, big data, robotics, and infrastructure support. With a background in marketing and screen pro…
The Smarter Way for Global Brands to Enter the US Market With Kevin Dunne
Kevin Dunne is the Co-founder and CEO of Valet Seller, a U.S.-based Seller of Record platform helping global brands enter U.S. retailers and marketplaces. He leads the company's efforts to simplify importing, fulfillment, compliance, and retailer integrations for cross-border growth. An e-commerce …
People First Leadership and AI Search Strategies for Modern Marketing With Kerry Guard
Kerry Guard is the Founder and CEO of MKG Marketing, a B2B SaaS and technology marketing agency that helps companies build pipeline through search visibility, digital advertising, and strategic marketing leadership. She founded MKG Marketing in 2011 and has grown the agency by helping technology co…
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