Pricing in the Real World: Babies, Bots, and Billing
In this episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman go deep on pricing—how it’s discovered, negotiated, and perceived in the real world. The conversation spans Salesforce’s rapid-fire evolution of AI pricing models, unpacking the tradeoffs between consumption-based pricing, …
The Economics of Being an Independent Creator | Year in Review
In this year-end episode of Mostly Growth, CJ Gustafson, Kyle Poyar, and Ben Hillman reflect on what it actually takes to build a modern media business around newsletters and podcasts. They unpack CJ’s first year going full-time, comparing creative intuition versus metric-driven operating styles, a…
Inside the Economics of Independent Creators | Mostly Growth
Mostly Growth on YouTube: https://www.youtube.com/@MostlyGrowth
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Mostly Growth on Spotify: https://open.spotify.com/show/3KDtaLaXx1obFp5PUhZ6V3
In this year-end episode of Mostly Growth, CJ Gustafson, Kyle Poyar…
A CFO Explains the History of EBITDA
In this special CFO Explains episode of Run the Numbers, CJ Gustafson sits down with executive producer Ben Hillman to unpack the real history of EBITDA. From John Malone and cable TV to private equity, SaaS, and today’s AI boom, CJ explains how a metric invented out of desperation became the defau…
The Economics of Free: When Zero Breaks the Pricing Curve
In this episode of Mostly Growth, Kyle Poyar, CJ Gustafson, and Ben Hillman break down the economics and psychology of “free,” explaining why the jump from free to even $0.01 fundamentally changes behavior. They unpack freemium, free trials, reverse trials, ungated products, and credit-card trials,…
EP 31: From Neighborhoods to Energizer Park - Ben Hillman on Building Restaurants in St. Louis
What does it take to grow a restaurant group in a constantly shifting industry, and land a spot inside one of the city’s biggest stages?
In Episode 31, Alexis Zotos sits down with Ben Hillman, President of Gastronauts Food Group, to talk about the evolution of his hospitality career and the moment…
How the Chinese Communist Party Stays in Power
In this episode of Pekingology, CSIS Senior Fellow Henrietta Levin is joined by Ben Hillman, Director of the Australian Centre on China in the World at Australian National University and co-editor of the new book, The Communist Party of China: Understanding the Durability of the World's Most Powerf…
EP 100 Turning Speed Into Wins | Ben & Jan Hillman |
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This week on the Built2 Media Podcast, we celebrate Episode 100, as we sit down with Ben Hillman—a driver whose journey isn’t about finding speed, it’s about turning it into wins.
From running up front right out of the gate in 2017 and 2018 to breaking through with three wins in 20…
The Art of Storytelling in B2B ft. Ben Hillman
What does it actually take to build a video culture inside a B2B company — and why does great storytelling still win, no matter how much the tools change?
In this episode of GTM Talk, Aashish sits down with Ben Hillman — the person behind the video machine at ProfitWell and Paddle Studios — alongsi…
Inside Mostly Media: The Team Behind Run the Numbers
CJ turns the mic on the people behind Mostly Media for a special behind-the-scenes episode of Run the Numbers. Michelle, Callie, Sarah, Matthew, Ben, and Steve share what it’s like building the company, scaling media, talent, sales, production, and operations, and dealing with CJ’s scooter lore, ca…
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