Same Words, Different Forks: Recap of eMarketer & Sensor Tower Commerce Media Executive Briefing at Cannes Lions
Fresh from Cannes Lions, I'm unpacking one of the biggest themes that kept surfacing across analyst discussions: retail media's greatest obstacles aren't external — they're internal. While everyone is focused on AI, tariffs, and the next wave of disruption, the conversations I heard pointed somewhe…
Ian Simpson, Sarah Marzano, Kiri Masters, Andrew Lipsman & Debra Aho Williamson: RM Executive Brief
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “Retail Media Executive Brief” which was produced by EMarketer and sponsored by Sensor Tower, featuring Sensor Tower’s Ian Simpson,
Following Ian Simpson on LinkedIn at: ht…
Retail Media Fact vs Fiction: AI, Marketplaces & the Biggest Growth Opportunities Ahead
Today I'm sharing highlights from a lively panel discussion I joined at Cannes, hosted by The CPG Guys and sponsored by Sensor Tower. Alongside fellow retail media analysts Andrew Lipsman, Sarah Marzano and Debbie Aho Williamson, we unpacked some of the industry's biggest debates: from what's reall…
Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
The CPG Guys are joined in this episode by Adam Silverblatt, Head of Off-Platform Ad Sales & Strategy at Instacart and Andrew Lipsman, Independent Anlayst at Media, Ads & Commerce.
This episode was recorded in Cannes France at the 2026 Cannes Lions International Festival of Creativity.
Follow Adam …
Why Do Brand Marketers Love To Hate On Retail Media?
There’s a new beef in marketing, and this one hits close to home: can retail media actually build brands, or is it really just trade promotion with a fancy name and a dashboard? Mark Ritson kicked off the debate by arguing that retail media is fundamentally a bottom-of-funnel, defensive investment.…
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?
In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media grow - or holding it back?" Is it, in fact the root of all evil in Retail Media and online advertising?
In this special ep…
44% of US RMNs Are Led By Women
I've got some really good news to share on today's Retail Media Breakfast Club. Despite some of the things that can leave me feeling a little disheartened about the retail media industry, I recently discovered something genuinely exciting: 44% of US retail media networks are led by women. That's su…
Retail Media Is a Creative Wasteland. So What.
Retail media is a creative wasteland. That’s the catchy line coming out of Ipsos’ new Creativity Over Clicks research. And honestly, my first reaction was to get my hackles up. But once I slowed down and looked at what the data was actually saying, I realized the report was confirming something man…
ROAS SPECIAL EP6: Retail Media and ROAS: What the hell do we do now?
What the Hell Do We Do About Measurement Now? | Retail Media Therapy
ROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be chasing?
In this final episode of our special six-part series, The Retail Media Guide to Everything You Always Wanted to Know Abo…
Retail Media’s Untapped Value with Andrew Lipsman, Plus DoorDash Bets on Instacart & Amazon Disappoints
Retailers fretting over AI shopping agents are missing the “gold in their own backyard,” says retail media analyst Andrew Lipsman, who expects agentic commerce to stay “the most marginal behavior.” Andrew, founder of Media, Ads + Commerce and former principal analyst at eMarketer, joins Steve Denni…
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