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In Asia, there's a lot of talk about face, face culture, you know, people that are big in
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Japanese, Korean, Chinese, business will say, oh, you know, you've got to do this for face,
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or they're doing that to save face. So that's this whole idea of like the social people's
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sensitivity to the social perception of your relationship or you as an individual. In the
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West, we have this idea around ego and relationship between the individual and society as being
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like a bad thing, like it's a bad thing that you're very socially sensitive. It's a bad thing that
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you care so much what other people think, or it's a bad thing that you are acting in a performative way.
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One thing I can say having lived in both sides is like it's really worth it to be sensitive to
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the image of leaders that you're interacting with in business. It's a lot of just suppression of
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your own ego. Today, globally awarded hospitality leader shaping world class bars from East to West,
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meet Chris Louder, co-founder of Louder Toscarella Hospitality. Welcome to the Exit interview.
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Welcome to the Exit interview. Today, we are here with a very exciting guest,
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meet Chris Louder. Hi, Chris. Welcome. Hey, how are you? Good. Chris, you are co-founder of Louder Toscarella
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Hospitality. So great to have you with us today. You have a very interesting background. You're
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pretty much a well-rounded global resident, particularly in Asia and then of course the United States,
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where you currently reside. You've had a career of building fantastic hospitality spots all over
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the world, which we will get into, but you actually started your journey as a translator. Yes.
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Oh my gosh. A pleasure to be on. Thanks for having me here. Great to see you. I'm loving the episodes.
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I'm so excited to share non-linear life journey. You have a classic one.
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Chris, we were invited to talk to you. If there's anything that's typical, it's being
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completely atypical. So that's the way. It's been really fun. Yeah, I started as a translator,
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spent time as a cook and a bartender, bar manager, opened hotels. I lived in Asia Pacific for about
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10 years as a student, as a translator, as a business manager, a whiskey importer, a hotel consultant
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in China, went through
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COVID in China. I'm probably one of five Americans that can tell you that
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story. Right. And now I live in Miami, where I am running my company LTH, Louder Tascarella
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Hospitality, and we develop bars and restaurants for luxury and lifestyle hotels around the world.
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I have a lot of fun in life and living it, but it hasn't always been easy to get from point A
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to wherever point on one now. You tell us a little bit about that. Kind of jump into the middle of
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the story, which is a fun place to start. And then this is like a Tarantino way of telling
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I moved to Shanghai to open a hotel consultancy for luxury beverage programs. And we also did
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spirits importing. So like, think whiskey from Scotland or gin from France or Caribbean rum or
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whatever. So we would import all that into China and then distribute it to bars all across the
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country. We're there running around the country and I'm feeling like, oh my gosh, I am really needing
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to take a minute. You know what I mean? Take a minute. Spend some time with myself. I have so many
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late nights in bars and in back rooms and karaoke rooms. Like selling whiskey in China's
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difficult business. We were selling like single cask whiskey. So imagine you've got like a 32-year
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McCallan or something like that. Now a 32-year McCallan cask might go for like $300,000.
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So and what we would do is we got a cartoonist to do like a custom front label of the bottle.
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And so if you're like Mr. Yang with your fancy company and all your millions of dollars,
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what's something that you can't necessarily buy? So we would say, hey, I'll get a cartoonist to
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do a picture of you and a picture of your company behind you and all your paintings,
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you know, and your dog or some personal details in your life. And we'll weave all that together
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and put it on the front label of the whiskey and you can, you know, just give that to all your
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friends. Yeah, yeah. And so people would get really excited about that. But they they're not just
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going to spend 300 grand or 200 grand or whatever. They want time with you. In China,
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you know, everyone has their love language. In China, it's time spent. So and gifts given.
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So you've got to go, I would go like three days, four days to like Southern China, to like Guangzhou
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or Dongguan or Xi'an or Shaman or whatever. Me, I speak Mandarin because I was a translator once
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upon a time. And so I go and I meet with Mr. Yang. Here's how that goes. If you if you're ever in the
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situation where you're having to do a business, you know, $100,000 worth of whiskey in China.
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And that comes up in your journey. Here's how it goes. Is you you show up at the train station
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or the airport, you know, some some dude is there and like a ill-fitting giant black suit,
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even though it's like 90 degrees outside. Yeah. You're going to go up some little back staircase,
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six floors and you sit down and it's like dark hallways, whatever. You sit down in this this
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back little store room and you get to finally a catacombe of people in it on their desks just
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doing work and everything's a mess. Every there's files everywhere. There's like a ping pong table
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over here. There is, you know, some weird Chinese calligraphy painting on the wall or whatever.
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And you you you get ushered back into the back office. Now, if the back office and the Chinese
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trading company is a giant table. I mean, it's like a comically large and this is a hundred.
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This is not a. This is right. This is this is you will see exactly this. It's a comically
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large table. Right. Right. It's like a thousand years old or something. It should be in the
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Louvre or whatever. Yeah. Right. Within the back of some warehouse.
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And these guys that have this money and they're just like buying cultural artifacts and
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right and using it to make tea and it's a blast. So you're okay. You sit there. They start making tea
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and you will have tea. They open a little packet and they're like this this is called literally
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I had one one time the guy was like this is called duck piss tea. And he's like it's called duck
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piss tea because it smells like duck piss. And I was like oh boy. Pour me a cup. Pour me a cup.
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You're like they're like this is a big deal. Like we don't just bring out the duck. We don't
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bring out the duck piss tea for any body. And it's you get the duck piss. And ironically like
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like this much duck piss tea is like 600 US dollars for the tea bag you know and and so it's a
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this is a big deal to get the duck piss it's the first deep and the second steep and then you're
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talking and then you know outcome cigars and so you can't even smell the duck piss because the
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cigars are there. So anyway and so you do all this then you go to hot pot and hot pot you know
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you've got a huge thing of broth chili broth meats and sauces you'll go back to the
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office. You'll have some more tea. People will be on their phones. They'll have random people
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will come and go. That's the other thing about these offices is you know it's like you're in the
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Godfather's office and like some guy comes in and he's dropping like some bag and it's bad
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you're like don't worry about that. It's not funny. He's got five lackeys that are in there but
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they're not contributing value. They're just playing like League of Legends on their phones and
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just like chain smoking e-cigarettes and so you like you know and every now and then one of them will say
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like oh you know Mr. Chun is buying six bottles of something okay okay okay and then they're back
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to their like League of Legends game and then you're just sitting there as a weird total fish
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out of water right because you have it have you talked business at this point no no no no that's
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actually taboo it is taboo you're just vibing right how many like how long before you can even talk
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how many meetings before you can even talk business so you you go through you go back to the office
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more tea cigars and other Bob Lewisky then you go out to karaoke and at this point it's like
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11 p.m. or whatever you go to a karaoke room you and all the lackeys and everybody sits you'll
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sit in the center they'll give you the mic you're like guest of honor you're a uh westerner so
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they'd be like do some M&M you know what I mean they'll be like yeah you look like that guy
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I have expectations and it goes over so well everyone's clapping and to the beat and you know you've
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got your matcha ice cream or whatever you got on that karaoke room it's epic and then then
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you get to 2 a.m. 3 a.m. and they turn to you and they put a little hand on your shoulder and
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they're like how much was that casco whiskey and you're like 300 grand they're like all right send
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the invoice over oh interesting so if they have to like you like yeah it's they're they're
waiting
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to see if they they're trying to get to know you and your personality and see if they trust you
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by having like a night of drinking and fun and and tea to actually sort of bond and then they
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give you the green light by asking okay how much and and by the end the the the price and product
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doesn't really matter so much because they say that you you do business with the person not the
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company that's a big part of me I love that Eric should adopt that yeah because in here I feel
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like it's the reverse of course in China it's a high value on the human a high value on human
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human relationships um you know companies are you got to be slow to hire it's it's difficult to
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fire it's uh you know there's a lot of employee protection um kind of just a tree business uh and
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so that's that's kind of how it's all built and then but then also just business to business
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relationships it's like sometimes you even go into a bad deal knowing that it's a bad deal because
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it's like hey you know ten years you just want to work with the person you know yeah it's a lot
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of it's going to be water under the bridge and they say look like I've been doing business with
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this guy or this lady for 20 years or 30 years across six companies you know and they say this is
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my you're my people and so for them they say look for for us it's about the relationship you don't
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do a thing called cold business cold business is uh when you just do business over the phone or
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email they're like dude if you're if we're doing business with you I want to see you I want you
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here I want to yeah I want to we got to go out and that's not just for foreigners doing business
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it's right right it's very right yeah I'm uh I'm unusually deep in the culture for a
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right for a foreigner probably yeah China's 99.3% on Chinese or something like that and uh
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and the number of foreigners who actually speak Chinese fluently are almost nothing I mean
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and you know it's getting less every day with AI you have less incentive to study the language
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so right that's rare but they the one big thing is they say look like I want to see you drunk
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there's a saying in in you know old Latin saying right like in vino veritas right they're like
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truth in wine truth right right right like you're going to be your most realist self when all
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your inhibitions are gone so I want to see at the end of the day right what are you like you know
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when all the boundaries are down yeah uh and we're going to get handled together I'm curious for you
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having having been through that uh is there is there something about that experience or that warmness
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like you say is that something that you have taken into your business in any way or what is there
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something you took away from that experience that you use in business yourself well for for sure
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I think that there's uh in Asia there's a lot of talk about face face culture you know people
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that are big in Japanese, Korean, Chinese uh business will say oh you know you've got to do this
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for face or they're doing that to save face or to give them face or something so that's this whole
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idea of like the social people's sensitivity to the social perception of your relationship or
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you as an individual or whatever and you know you might call it in the west like stroking somebody's
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ego or you might say it like that and so in the west we have this idea around ego and
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relationship between the individual and society as being like a bad thing like it's a bad thing
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that you're very socially sensitive it's a bad thing that you care so much what other people think
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or it's a bad thing that you are acting in a performative way for example in Asia it's really the
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inverse where the weight is more on society and there's a lot less of a weight on the individual
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and that's you know we just assume that that's bad but I've lived in both sides and so I can see
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where there's benefits like if there's a crisis for example it's easier to get people to work
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together and collaborate you might say with a western conspiratorial hat like it's easier you
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now we're all sheep all and you're going to take advantage of it so but we have a totally
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different view of you know social structure or whatever right but one thing I can say having
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lived in both sides is like it's really worth it to be sensitive to the image of leaders that
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you're interacting with in business and you know you can it's a little you get a little like
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sunzoo art of war or a little bit like Robert Green laws of power or whatever where you don't
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have shine the master like that's the number one that's how rules laws of power number one
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is if there's somebody that you're doing business with like don't don't sun them in front of
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their team like you know I'd say to people all the time even when things aren't their idea
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but if they were just collaborators in an idea or initiative I'd be like hey John that was a great
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idea that you had to do this and like wow how much it's worked out now it was John's idea it might
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have been my idea you know but like if if John's getting credit and I just want the idea to go
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forward and I want John and his team to collaborate and we're all winning so like it's a lot of
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just suppression of your own ego and and knowing to just give out praise and not in a sick
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authentic way yeah it feels warm and genuine it's fascinating because I think in Western culture
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we have such a fixation on ownership and like a fixation on ownership of our ideas ownership
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of our contributions ownership of things that we built or contribute to and then the feedback loop
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that were conditioned is that if you if people know that you're the owner of it then that's when
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you actually get rewards so what you're saying is like in Eastern culture it's actually maybe
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the opposite where it's no it's everybody collectively wants just the whatever that idea thought is
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to move forward and so therefore it's the focus is on the community aspect of just making it move
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forward rather than the individual getting credit beyond whoever is the the main person who's going
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to help to move it forward is that yeah and I think totally I think there's benefits both ways
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so I think it's there's just real value in thinking about it from either direction because you
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you know you don't want to live in an extreme on either side right like almost always the answers
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in the middle you don't want to live in this world where it's like nobody gets any credit for
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anything and everything is just the property of the state to put it right but but you know you
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also don't want to live in this world where you know I think sometimes we see things slide too far
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in the other direction where things are so individualistic right and another frame for
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individuality is anti social right and we don't really see it that way necessarily but the more
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that you're like no no I'm going to do things my way like neverminds the group like that is
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antithetical to having some kind of social harmony and and it's it's really that's really a question
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of people's value system now we're getting like very meta but it's really a question of people's
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value systems of you do you value some kind of social order versus you know individual autonomy
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and and you know the answer always is somewhere in the middle it can't be total energy and it can't
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be total submission but it to live in a context where you see things that are on a different part
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of that spectrum is interesting and will I think shape you for the better at least in terms of your
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own perspective yeah does that make sense yeah it seems like I mean given how you have such a
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depth experience and perspective of both cultures I could see why now that how you've been so
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successful in your hospitality career because a lot of the a lot of the companies that you've also
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worked for and worked with over the years have global coverage around the world they have
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locations both in the east and the west and so you've been able to successfully
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make the top 50 lists for bars for the world in both east and west you talk about the
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difference of experience between those two the real secret is in crushing your own ego there's
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this whole idea he goes the enemy and all this so I learned this lesson in a big way when I first
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moved to Korea so I was at a hotel called the nomad hotel and we were we won all the awards we
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got our james beard awards and 50 best for the bar and a Michelin star for the restaurant it was
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like the hottest thing and I was managing all the bar programming there so I have 40 employees
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we were raging you know I had at least 40 employees under me right it was the hotel employees but
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I was leading a team of 40 I should say and just at the highest level doing high volume cocktail
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everyone's like oh my god you guys are the best so then I got a job for four seasons hotel to open
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their new property in Seoul South Korea I'd
never lived in Korea I don't speak Korean and that was
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a totally new territory for me and so I wound up moving you know I applied to that role because I
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was very interested in getting into opening hotels and greater leadership of multiple venues
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both as a creative exercise like it's very interesting and satisfying to develop so much stuff
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and then train that many people and then also from kind of this business
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social contribution side of saying look if we're able to run eight venues at a time I can train
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these people this many new people to work in a different way to make money for themselves
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and their families to give a great experience to guests and and and make people happy unmass and
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that's always been my long-term vision even since the Nomad days is to be able to be in a space where
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I can have a greater and greater field of influence to bring positive change so to be in a place where
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I can have teams that have teams that have teams that train people to give that kind of gift
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for me I find that satisfying so Korea was the first step in that journey I moved to Seoul I know
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nothing I don't know anything about you know I was and I was working non-stop at the Nomad so by
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the time I finally got to catch my breath I was on a plane to Korea oh boy I have no idea what I'm
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going to myself into I know the food's going to be spicy I know I like kimchi it was pretty much all I got
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so I wound up moving out there and we started developing the bars and restaurants and I was in
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charge for of all the beverage again eight venues we had a speakeasy bar in the basement designed by
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avarco beautiful corals eight I recommend anybody gives it a Google it's like a stunning venue
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and I started leading the team to develop what eventually became the first ever bar in Korea to
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get on the 50 best list so I'll just give you a little anecdote about ego is I'm there we're
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running the bar and I'm having the hardest time getting our service staff in Korea to actively
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refill water glasses for guests this seems like a trivial detail but it winds up being very important
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is when you're in a great venue in my opinion service and hospitality is when you know the guest
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has everything they need and nothing that they don't and you can preempt what they might want you
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know you go to a great space every time you feel like you need something it just happens to appear
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yeah right the servers coming over at just the right time oh man I was just about to ask for you
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and you know what I mean right absolutely you're getting low on that cocktail you start to have
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that little anxiety yeah it never quite gets to the bottom and they're like yeah and it's super
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cool and effortless right absolutely and people know you miss them when they're away and you feel
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like oh my god this place gets me and so I'm trying to get our staff to like do that and to
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to not hide in the back of the venue until they're called right and I noticed it drives me
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crazy of course if a guest is like snapping their fingers for attention
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hey that's not a cool thing to do but be also like why is it that the staff is creating a situation
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in which someone might feel the need to be rude to get their attention right it works both ways
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right so I'm talking to them and I what I wound up realizing was that in Korea that's not how
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service works and I realized eventually that I was pushing my expectations and cultural
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values of what I presumed would be great sir you know and even though my intentions were in the
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right place the reality was I was actually making everybody in the room uncomfortable with this
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service pile because I was aching from them the ability to serve each other in Korea the servers
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are supposed to stay way over there because we are having our group bubble and if I want something
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from you I'm gonna call you right and Yokeyo and you see them like you know and then the server's
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like yeah and then they like yeah yeah yeah yeah you're not supposed to like hover and come and check in
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the why in the states here when you go to Korean barbecue there's a button that you press
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where then they come and they bring you whatever it is that you need you press the button to be called
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it records all that social awkwardness of having to call and whatever and you just hit the button
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because the idea is servers are to leave us alone we are having time together like I'm preparing
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food for you and you are pouring drinks for me and this is our right
right right right we're
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asking the version the the epitome of service is like someone is there before you need them they're
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a constantly circling hovering and they're not happening and not pestering but being you know what I
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mean yeah that's fine line right you go to like the fancy steakhouse and you see the servers are all
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at attention like they're like they're the ball boys in a tennis match you know that they're just ready
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yeah so how did you how did you come to this realization just like watching or did somebody tell
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you or what happened having like two years in one mouth I'm pretty socially sensitive in that way
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of just watching group dynamics and what's good and what's bad and I would ask people like what
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restaurants they like and I think if you don't you know you also need to have a self awareness
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and you need to have a certain degree of empathy and understand that you're you know I think
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especially with hospitality you're developing something that's inherently kind of like not for you
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this is the space for the people that are going to enjoy the space we'll do a menu for an owner you
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know owner of a restaurant or a hotel and you know we we will propose the menu and they're like oh
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you know I hate salmon you know so let's get rid of that dish and I'll be like well my friend
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99% of the world does not hate salmon
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to say about you ultimately it's like what is this for you and to you as someone
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is creating is this about you or is it about the audience yeah and great art of course is a mix
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great art and consumer art restaurants or consumer art you know you are creating something that is
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part and expression of yourself and your own you know thoughts and experiences and you think it's
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cool but you have to be equally or even more sensitive to how that's going to be received by the
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outside world and to your question about building spaces you know east and west and various hotel
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groups and you know we we do private restaurants and everything from like a really fancy membership
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club in Palm Beach to you know we just did a we just did a rock and roll venue and bar in restaurant
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called Garcia's with Jerry Garcia's family very Garcia from Graple Dad yeah so speaking of so you
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speak multiple languages but I'm here it's so did you learn Korean while you were in South Korea
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I learned a little I can like order beer to the table you know what I mean but
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so how do you how do you you're being hired it's kind of as the boss to come in and you don't
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speak the language how did you what was your approach yeah being able to communicate well the
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so the the great news is when you're working with an international hotel like four seasons
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step one is do you speak English yes no because the guests are coming from all around the world
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and so and also international hotels worldwide tend to be in this kind of English first working
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environment but you know and I know that if you really want to speak to someone and really
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understand them if you're speaking through a second language like it's always going to be a
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challenge especially when you get into like junior staff like how well does that bartender really
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speak English right right it's gonna be a lot of gesturing and we're gonna get through it kind of
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clunky right and then the other part is language and culture are inextricable so you cannot
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learn a language without understanding the culture and you cannot understand a culture without
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learning the language so when I am spending time in Japan or in China having spent so many years
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there Korea to some degree like the only when I started to get deep in both a language and culture
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context together was I really able to start to empathetically feel like I had some level of
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understanding of like why people are doing what they're doing and and what does that mean right
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which is kind of what it calls I'm curious what's your so you've lived in so many different countries
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and do you did you approach the way to integrate yourself into that specific country when you move
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there the same way at each location or did it change over time sure I think in terms of
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integration into a culture like there's two parts to that one is like a functional kind of
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integration so I might move to Korea and okay now I gotta get a phone and now I gotta get
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an apartment and and through doing that process you're going to naturally encounter a bunch of
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stuff we call that culture
shop right you're gonna be like what do you mean that I can buy a live
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squid at the grocery store you know what do you mean seven eleven has like live oh my god seven
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eleven in Seoul you you are like it's called like K I forget what the name of the convenience store is
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there but you've got like the beer and the snacks and then I remember going in one day and there was
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just like live crabs in a basket with like a set of tongs next to it you just grab yourself a
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couple live crabs and chuck it in the old bag there it's a totally different totally
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different side of the spectrum it's definitely given me a lot of perspective and as someone that
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puts together social spaces for a living and gains team for a living that sense of perspective has
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been I think something that's really helped those spaces and teams be more successful I have a
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question about that because you just said you know like you said the social spaces for a living but
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also like building teams for living is a big part of what you do and we have a fully covered
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here but I know like it wasn't that you necessarily went to school for like management or like
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business and that sense you went and studied foreign languages so I'm curious what you
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learned about management of teams of yours having runs built and run so many in all these different
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places which it just sounds intimidating to say out loud and we know we all know people you know
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we love people but you know people people can be eventually you know it's kind of time so I'd
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love to know like yeah what you learned or like what your approach is like just like iVS with your
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management greatness step one is just do your best every day that you can if sometimes the efforts
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and results are great and I'm grateful to work with awesome people that are they're able to achieve
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those results together I guess management journey like my first ever time as a manager was at the
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nomad hotel running that team and you know I was fortunate that it was in the context of a hotel
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where there's different managers running different aspects of the hotel right I had some amazing
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people alongside me that really made sure that one another's work was very good and and made sure
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that we didn't fail as
individuals because then we would fail as a team and they we had we had
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an awesome culture at that hotel of excellence and of you know mutual support that's where I met my
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business partner Jeff taskarella he was the GM of that hotel at the time so like kudos to Jeff
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for helping to create such an awesome culture so then going to korea I got a lot of management
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training at the four seasons you know look I was blessed and of course work very hard and and
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took big risks and big swings and left new york a team in new york that was like crushing it
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to go and carve my own path and make my own name in korea where I don't speak the language and
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that was all very scary and not easy at any point in time but along the way I got really great
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experience and education and learning from four seasons that objectively does an amazing job
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with manager training I have to like kudos to them even after working with like a hundred different
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hotel companies between then and now they're still like gold standards so I learned some great
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things there I moved to china and then now I'm actually like GM of a company what was called
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proofing company was the the group that I was running there and we had this it was a larger
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wine importer this french wine importer and I realized I was like if we're not making money and if
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this isn't profitable and we're not sending money back to the Singapore mother ship and if it's
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not sustainable I'm not going to have this job in two years like they say if you want to take
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the island you got to burn the boats you know I mean it's like I'm I don't either I'm going back
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to Baltimore to work in the crab house again or I'm going to figure this out and so you know I
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started reading a lot of books I started reading a lot about you know business and management
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managing people like everything I could get my hands on I read a ton of books I was able to sit
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you know I was pretty active and I asked for advice hey I don't understand a P&L like can you
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help YouTube I did a ton of YouTube to learn P&L P&L management cash flow oh my god I've learned
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so much on YouTube University oh it's it's way better like honestly and you can learn you can
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learn so much I did you know Khan Academy in the early days just their videos about you know
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stocks and bonds and markets now all this works and for me it was just this a little bit
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anxiety of just look if I don't figure this out and grow it then it you know the way yeah it goes
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away and and with a company it's one of the things with team leadership and growing a company
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and all this is if if you don't like there's one way to look at it which is if you're not growing
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or dying and then you have to make hard decisions it's hard every day it's just you want fun hard
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or not fun hard yeah you know and fun hard is like we're growing too fast and now I have to
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hire more people and we have too many clients and you know my lobster is too buttery and my
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stakes too tender but it's like that's like that's the fun hard it's still going to be complicated
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like I still have to figure it out yeah but rather that and so you know I just started I really
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changed my mindset around it and said look like I'm gonna grow this we're gonna be the best that we
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can be because then I can hire amazing people hardworking honest people you know I can put more
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people on the bus we're you know right now we're a fun team of 16 we have offers in Miami New York
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and Bangkok we work with all the major hotel groups doing cool hotel projects and fun restaurants
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and some like really cool private boutique stuff you know we we've done projects and maladies and
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Bangkok you know we just got a new project in Mexico City and one in Medellin and one in Buenos
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Aires and one in like we're all over and we just signed up iconic hotel in Barcelona that's doing
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hundreds of millions of dollar renovation and they they chose us to to put together a brand new
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series of restaurants and bars for them so it's like I'm grateful we just try to do the very
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best job that we can it's at the end of the day these are spaces about the people that are going
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to work in them and dine in them and drink in them and we just try to give the gift that we can.
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You you've obviously taking a lot of risk of leaving one of the top bars in the world that you
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built that you helped build then going to another country you've lived in multiple other countries
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you rebuild all over the world different hospitality
venues what gives you the confidence or what
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what's your mindset before you take huge risk for your literally uprooting your life to go make
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these changes and how do you manage any fears that may come along with that or or are there any fears?
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It's scary every time I mean the first big risk so I was a oh I guess I moved to China and
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and learn Mandarin but my first big professional risk was I was sitting as a translator once I had
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my degree and once I finished all this education and I realized I sat there at my desk and I was
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using a thing suddenly called Google Translate it's not good but it won't stay bad for long
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eventually it's going to be better than me I know how technology goes so like let's not
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kid ourselves that this is an exponential change and I think a lot of people out there listening
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are probably having a similar feeling to how I felt looking at Google Translate I said hey sooner
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or later translations going away and sooner or later a lot of jobs are going away we can't
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kid ourselves about that and that's that's always been true right but that you would see it
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and immediately pivot I think that's that's not everybody because we tend to hold on and if you're
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really honest with yourself about uncomfortable truths then you will realize that the pain of
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change is way less scary than the pain of staying the same the pain of change is way less scary
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than the pain of staying the same the only reason that we don't see it that way is because the pain
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of staying the same is way off in the distance and we just don't have to worry about it right now
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but by the time you do have to worry about it when you're old and you have less time and you have
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your less energetic and you now are deeper in the wrong relationship or you are in the job
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that's wrong for you you know it's so interesting about that is I used to think that our
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version to change is some evolutionary thing like because we try to survive so if something's
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safe then we prove you know we prove we don't take unnecessary risks because in prehistoric time
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it may have killed us right but now I think it's actually kind of the opposite I feel like our
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resistance to change is actually making us more extinct than to lean into change and Kisha had
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actually just had made a comment about this recently where we were getting interviewed on another
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podcast and where she talks about how a productivity hack is to actually lean into the change
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and go with the current rather than resisting and and one of the realizations that we've kind
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of had is all of our guests have indicated on some level that once you stop the resistance
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towards change you realize how much like time you're no longer wasting I totally I totally agree
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with you is is that you're staying the same but you there is there are truths inside of you that
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you are not dealing with let's just say that right that's why people go into ayahuasca is they're like
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oh my god I I finally had to deal with the thing that I wasn't going to deal with right yeah so
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so there's but but but on some level you know on some if you're you always know of course at night
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when you lay your head down on the pillow you know and you there is that little voice that's saying
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you know you should have blah blah blah but then also you know you have this other thing that is
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like pragmatism I think Sean at your point earlier of like resistance to change being this kind
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of evolutionary benefit you know I think that that's I think that both are true and I think that
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it's more true in a world where let's say in the prehistoric world where change is glacial
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and then now we're in this world that's just transforming so quickly it's going to require this
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fairly exhausting amount of pivoting and all of us are like sick right right right I'm sick of it
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I know you're everyone's like if you tell me oh just learn to code or okay I did that and I'm
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right right right yeah so like on one hand it means that like there's just going to be more
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change and and the more that we resist it the more that we're just going to get like blindsided
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because you can't be an ostrich with your head in the sand and say I'm I'm just not going to
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accept that AI is coming at the same time it's like well in this world of constant tumult
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what gives you a sense of gravity you know and so I I think that ironically there are going to be
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you know I see this big resurgence but like tradition in some ways becomes more important
than
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ever like like these community ties that bring us together you know people finding religion people
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getting back into family life people like refocusing on the domestic and like a small circle of
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people who they really believe in or shared ideologies and values like having that sense of
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like you need some gravity somewhere right we can't just be change change change change change change change change
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or we're going to say right right right gonna come right yeah that's it that's it
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jujitsu um that gives me a tremendous sense of gravity because it's one thing that you can't
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shortcut and can automate and can't like that is a journey between you and yourself and you just
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can go work on this very hard thing with a group of people that are also there to work on a really
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hard thing and I recommend that everybody has some kind of anchor like that in their life because
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everything else is gonna keep changing it's gonna be hard so I wanted to ask you I mean obviously
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you've talked about going like kind of from success to success like building no mad going to
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Korea building all these different relationships and all these building out all these different
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bars and restaurants and you know um but I was curious in your career has there ever been
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uh a time where things really kind of didn't work or kind of fell apart for you um and if so what
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did you what did you learn from that experience a hundred percent and it's it I think entrepreneurship
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is super scary every day or trying to snatch victory from the jaws of defeat you know and and projects
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don't work out all the time employees don't work out um you know there's been a lot of
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roads that we've gone down just looking at LTH in the last five years as we've grown the company
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um it's been you've got all the normal difficulties of running a business and cash flow and trying
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to pay salaries and you got 16 people around the world I think to to be an entrepreneur and to be a
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leader of uh women and men you have to have a sense of kind of relentless optimism and that's
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that's me for sure like I just have a glass is half full kind of perspective where even if it's
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difficult it's because it's going somewhere and the hardships are always in service of
something you
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have to take a sense of perspective that this isn't the end of the movie you know like if you
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if you turn off rocky halfway through and he's just getting his shit kicked in and you know he
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doesn't have the girl and he's just a you know poor and in his like Philly stoop and like a lot of
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people get this perspective I think it made just they say oh I'm just going to watch a new movie
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like I'm just going to quit this right throw and you know okay but what good is any story without
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a dramatic arc and that's why we we love this kind of thing as as as human being I went to this
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awesome entrepreneur event in in BAMF and there was this guy that was up talking to the group and
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he helps build well water wells and villages and in African nations and you know he's
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thousands of kids are are like spared from civil war because he funds like security teams
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that like help keep the schools safe and I mean just tremendous work this guy in his life story and
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he like grew up in in the Amazon and he you know in like a local civil war and had seen just these
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terrible things and he had dealt with insane hardship personally we asked him like dude how do
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you how have you dealt so how he says it is I feel like I'm watching this game already knowing the
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score and already knowing that my team wins so I actually feel inspired seeing our team get scored
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on knowing that oh my god like they come back from this too yeah and so he said that I was like
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that is the that is some deep some chief coach ship right that some deep chief coach ship you're
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absolutely right and so that's that's really how I see it and and it's like look there's been times
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you know it was there's been tough times in Korea and I've had bosses that I've fought with and
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I definitely you know I've I've definitely worked for some real jerks I've definitely had some
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some people that you know didn't behave in a way that I thought was ethical or in a way that I
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thought was good for the team you know I I have worked with people that I always say look man I've
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been treated I've been treated worse by better people and so I've seen all this and you know
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I've definitely there's been years certainly in my earlier 20s where I you know I had a lot of
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anger in my heart about just how some people that are given this gift of leadership and given
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this gift to steward a team can possibly look at that as a you know something to just take for granted
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and just go and play and do whatever they want like I there's a lot of injustice in this world
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and how I have chosen to look at that in my life is okay what kind of leader do I want to be
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and how do I make sure that my company grows to the maximum level that it possibly can responsibly
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so that I can bring in as many hardworking great people as I possibly can and give them the
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leadership experience and the company experience that I always thought was possible and have an
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awesome time together so it's you know I try to just do something positive with it and you know
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there's definitely some people that I'd be very happy to never interact with for the rest of my
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days on this earth but but I have to I have to choose to be grateful for times that I was
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slated or lied or you know misrepresented or whatever because it's there's good to come from it
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that's how I choose to look at it well thank you Chris so much for joining us today we appreciate
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this and I feel like we're going to need a part two because you have a lot of a lot more stories
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that you can share with us but thank you for opening up and telling us a little bit about your
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travels and your career and it's so fascinating and I think your approach to just being so flexible
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with your career is inspiring so thank you for that thanks for having me on and thanks for
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holding the space and thanks everybody for listening and hey if you've got more questions I'll
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I'll be happy to come back and talk to you I had an awesome time today that way you think