TRANSKRIPT 🔗
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But let's welcome in another BYU legend who was in
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town not too long ago. My buddy Matt Brown, the
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founder and publisher of a great college football newsletter named
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Extra Points. Happy Thursday, Matt. How are you, pal?
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Hey, I'm doing great. I don't know what I did
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to get upgraded to BYU legend. Hopefully the old alma
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mater doesn't actually hear about that, but I'm happy to
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take it.
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Well, you certainly... you certainly got a lot of attention
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around here with your visit for the BYU Notre Dame
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game and the pieces that you wrote, uh, as a
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result of that experience, what's the feedback back been, uh, been, uh,
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on your side, Matt?
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I think, I think for both of those, you know,
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both mostly positive, um, BYU didn't really do me any
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favors and keeping that stuff in the, in the news
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cycle after immediately losing the next week and kind of
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taking the shine off of their, uh, ascension here in
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the national moment. But it was impressive to be there
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for maybe the biggest win in that stadium's history or
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certainly the biggest win in LES, I think, in my lifetime.
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It should set the stage for a really exciting game
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this weekend. It's a shame that the Big 12 and
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television partners don't seem to agree with how important it is.
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It's a pretty lousy kickoff time, I think, for such
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an emotionally fraught game. Yeah.
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Look, I tend to agree. Here's the way I've tried
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to view it. And maybe I'm just trying to spin
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it in a positive way, like a noon kickoff on ABC, right?
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Like that broadcast window. Give me your best guess when
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the ratings come in, how many eyes do you think
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this game gets?
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I would guess somewhere at least north of nine. I
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don't think it's going to do the most of the
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entire day just because of Miami, Notre Dame and that,
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you know, being a, such a national broadcast. It has
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been surprising to me, though, since BYU has joined this league,
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or rather since Utah has joined this league, that this
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isn't a game that the conference wants to put on
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near the end of the season on rivalry weekend and
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have a standard time in the schedule and promote this
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like the very big deal that it is. There are
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lots of rivalries that are not necessarily always hosting top
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10 teams. but get national attention because of the unique
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hatred between, or at least conflict between the two sides.
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Like I think of the egg bowl, uh, in, in,
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in this, in this limelight, I don't understand why you
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wouldn't want to celebrate and promote this game. Uh, especially
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given that the, the, this league has a dearth of,
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of nationally interesting rivalry games or, or branch to stick
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it out noon and to stick it at 10 AM local, um,
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I feel surprising to me. Yeah.
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I'm with you. I also feel like it should be
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the last game of the season and I always have.
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Yeah. Okay. Yeah. I would, I would either make this
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the very first, the season opening game or the, the
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end of the year. If, if this, if you're trying
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to sell this and believe it to be as emotionally
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intense of a rivalry as anything, this side of Ohio state, Michigan,
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which I think is not wrong. And one that you
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expect to be really meaningful in the conference standings in
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this league for a long time, which I think is
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also reasonable. Yeah, make it the last game of the year.
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This is right up there with anything that Alabama, Auburn,
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Ohio State, Michigan is doing in terms of hatred. And
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I can't think of many other rivalries in the Big
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12 right now that are as important. I think this
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is a bigger deal than Arizona, Arizona State.
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For sure, and I mean, I'm sure down there they
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might disagree, but the main reason is they're both awesome teams,
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and this is like a virtual play into the Big
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Load full transcript
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12 championship game, you know?
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Yeah, I mean, is this the first time that these
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two teams have been in the top 10 before they played?
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Correct.
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I feel like if it happened, it'd be since like
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the 30s. You're absolutely right, and even more than that, right? Like,
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Utah can still make the playoff if they lose this game.
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I don't think BYU can, but without Texas Tech playing
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either of these squads, I can't think of another regular
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season game that anybody's going to play in the league
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that's going to be as important as this one. I
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think managing those expectations and that level of cortisol, I think,
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as Ben Criddle likes to put it, is fascinating, even
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more so than how these two teams match up on
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the field. Utah hasn't played a game like this this season,
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and I have honestly no idea where BYU's heads are
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at emotionally after the whiplash of the last two days.
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I could see anything happening here including either team winning by, like, 25.
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Right. I mean, look, you never know. My advice to
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my listeners remains the same, which is don't bet on
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any of this stuff, but definitely do not touch this game.
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I mean, Utah's a five-and-a-half-point favorite. The pro football focus guys, actually,
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their modeling has Utah eight points better than BYU, but, dude,
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I have no idea how this is going to go down,
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which makes it great.
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Yeah, I mean, if I was to try to look
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at this, as dispassionately as possible and try just to
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be Mr. Spreadsheet Man and come up with a model myself,
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I think I'd probably be somewhere between PFF, somewhere north
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of 4.5 and probably less than 8.5, but I would
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definitely have Utah as a favorite. But part of that's
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just because of the way that BYU has won a
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lot of games, have not been the ways that necessarily
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impress computers the most. They're not winning by 45. They're
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sometimes winning while being outgained. They're winning
by taking a
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quarter and a half off. like they did against Notre Dame.
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And they can still do all of those things and
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win here, too. This is the game I am most
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excited to watch on TV this coming weekend, for sure.
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And on a weekend of a ton of huge games,
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a ton of matchups with playoff implications and conference championship
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implications and coaching implications, just in terms of what I
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expect the product on the field to be, this is
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the one I'm most excited about, even more than Notre Dame-Miami.
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Yeah, I agree. And look, you're an interesting guy to
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talk to about this game specifically because you were born
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of goodly parents, Matt, and you're also an out-of-stater, right?
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And so you have an understanding of culturally what this
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game is. The moniker Holy War is kind of hotly debated.
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I mean, look, there are plenty of members of the
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LDS Church that attend the University of Utah, namely the
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head coach. And, you know, obviously BYU is a church-owned school.
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But when it comes to the perspective that people have
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on this game that either don't live here or weren't
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raised in the culture, how do you think it's viewed?
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I don't think it is viewed nearly as or understood
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to be nearly as passionate and vitriolic. And I don't
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mean that in a pejorative way. I don't think outsiders
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understand how intense this game is. And part of that
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has been for a long time. This was a Mountain
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West game that wasn't always about major bowl implications and
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wasn't always on the leading national broadcast or anything. But
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when I look at the most intense college football rivalries,
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they're usually not the ones that are the most important
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on the field. They're the ones where the schools are
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close enough together to where their alumni and their fans
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have to live with each other and be in constant
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contact the entire year. And while there's an element of
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classism or religious conflict or political challenge or something else,
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you look at the, you know, again, looking at the
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Egg Bowl, the Ole Miss-Mississippi State game, that's, you know,
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a game against the lawyers and the business executives against
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the at-kids. It's a fancy pants versus Carhartt kind of battle,
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which leads to that being an emotional fight over the
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course of the entire year. So these are two huge
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brands that are alike in many ways. You're right. There's
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a lot of LDS people on both sides. There's folks
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that enjoy margaritas on both sides. But if you are
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a BYU fan and you're anywhere in the Beehive State,
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you've got Utah people in your life, in your workplace,
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in your ward, in your neighborhood, everywhere. That's honestly not
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true for Ohio State, Michigan. It's not true for Texas, Oklahoma.
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It's not true for Florida, Georgia. And it is true here,
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and that's what leads to people throwing beer on Max
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Hall's parents, allegedly, or people ratting on each other for
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recruiting violations, allegedly. or a year, a year long battle,
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there's just not that many other games like this. And
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this is the only one I could think of that
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has a religious component attached to it, which is going
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to make it intense, even if both teams are four
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and seven. And this year there are the opposite of that.
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It should be, I would expect lots of sportsmanlike penalties.
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Yes. And I do think this is a unique opportunity
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to showcase this game to a lot of people, that
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have never seen it before, because to your point, look,
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if these two teams were winless, it would still feel
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like it's, it's very intense. But the fact that Utah
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is three and BYU is nine, I mean, just that
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dynamic in and of itself with ABC as your broadcast window,
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even though it is noon and not six 30 or whatever,
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I do think this is a pretty unique opportunity for
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these two teams to show
America, not just Utah, how
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unique and special and intense this game actually is.
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Unquestionably. And it's also an important way for, I think,
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the rest of the country to be reintroduced to these programs.
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If you didn't watch, if you were up in my
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neck of the woods and you didn't stay up to
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watch Utah-Houston, there's a decent chance you've only seen like
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two quarters of Utah football. And it's not because Utah
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hasn't been good. It's because they have been playing either
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late at night or their games haven't been close. They
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haven't been in prime time very much. Most of America
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that watches college football casually probably saw the BYU-Notre Dame
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game But I think they were in a similar boat
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where there hasn't been as much of a reason or
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they've been playing at the same time that Ohio State
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or Texas or Alabama or these massive brands have been playing.
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So casual fans here in the hinterlands of the Midwest
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and on the East Coast, we know these teams are good.
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We know a couple of players are good. But there's
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a lot of college football fans that are looking at
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the AP poll and going, Utah, three? Really? How did
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that happen? How good could they possibly be? This is
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your chance. A chance to reintroduce the entire country of
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what does this program look like post-Whittingham? How is it similar?
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How is it different? and why this team is an
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awful lot of fun, which I think in the limited
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amount of time that I've been able to watch them,
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I think they've been enormously fun to watch.
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Since you brought it up, of course, this week was
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the first iteration of the CFP rankings, and moving forward,
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they're the only rankings we view as real on this show.
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You can save the AP and the coaches or whatever
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else you use. So I said the same thing about
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Utah this week that I said about BYU after the
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Notre Dame game. Is Utah the third best team in America?
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I don't know, but I feel like that position was justified.
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Reese Davis and Booger McFarlane might disagree, but what do
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you make of these Utah three?
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I don't know if I would say, based on what
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I've watched, that Utah is the third most talented team.
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I don't know if they have the third highest ceiling
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in the country. What I do know is they've beaten
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the crap out of almost everybody they've played and they've
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beaten everybody that they've played. And they have a clear
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identity and a really fun quarterback. And this is a
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year where I don't think there's like virtually everybody has problems.
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I mean, I don't, I don't know who you would
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want to give a really passionate defense as being heads
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and shoulders, definitely more deserving other than maybe UCLA, who's,
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who's also undefeated and beaten some, some better teams, I guess.
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Other than that, everyone's got injury problems. Everyone's got inconsistency problems.
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Everyone's lost. Everyone probably should have lost another team that
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they have. So I don't know if I have it
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within me in my reservoir of indignation to get mad
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about that rating. So you've got to put somebody three.
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And I think Utah has a more compelling argument than
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a lot of other teams right now from bigger conferences.
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Once this thing gets to 24, the committee will be
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rendered mostly useless. And I'm looking forward to that. I mean,
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a lot of people have an issue with the 24 expansion, uh,
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you know, and you're not alone. And certainly there are
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things to, uh, to dislike about it, but year in
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and year out, you know, Hunter, you're a check. Who's
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the Arkansas AD who complained that Arkansas was going to
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get home late after they were here. Uh, once again,
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as the committee chair and, He's the one they march
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out after the rankings. And it just, I don't know, like,
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I feel like they're just oftentimes throwing darts at a
dartboard.
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It's hard to really pin down exactly the criteria they use.
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What sort of insight do you have there?
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My best advice to anybody listening here, anywhere, is you
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should turn off the show as soon as the top
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25 is announced. And don't listen to anything that the
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selection committee chair says. And this isn't because I think
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Hunter Juracek is stupid or a uniquely bad AD or anything.
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Gary Barta in Iowa had the same problem, and Kirby
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Owe can have the same problem. Anyone who's in this
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chair does, because Hunter is being asked here to defend
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a rationale that he doesn't necessarily agree with or come
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up with, right? They're all arguing in another conference room
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here and eating their continental breakfasts. And it's his job
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to come up with some kind of on-the-fly explanation for
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a reasoning that may not make sense. It will become
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more clear later on during this process as people lose
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and there's more data and everything. But you're basically asking
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someone to get on television and defend a vibes-based ranking
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halfway through the year. And I don't think there's an
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athletic director in the country who's been able to do
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a good job of that. I have no idea why
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anybody wants this job. You don't get paid anymore. You
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look stupid every time you do it. No AD has
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come away from being the committee chair and become more
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credible with his own fan base or his own fans.
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And Juracek's on a hot seat anyway. He might not
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be the AD at Arkansas after this year. I don't
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get it. And I think for everybody else, rather than
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trying to kind of parse through the words and find
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meaning where there is none, just turn off the TV
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and go watch something else. And you can argue about
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it tomorrow. Yeah.
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Well said. Hey, since you and I last spoke and,
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you know, for our listeners, Matt does a really good
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job of
navigating the business of college athletics and kind
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of riding on his newsletter in a way that makes
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it digestible for folks that aren't as smart as he is,
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namely me. College game day was in our state for
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two straight weeks and you were down there for BYU
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Notre Dame. And then they just kept their stuff here
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and drove up the I-15 40 miles and We're here
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for Utah and Houston, and it made a little bit
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of news. I'm sure you were following that news cycle.
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And look, I'm the wrong guy for this because I
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don't watch anything Pat McAfee does. I find him off-putting
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and annoying. I know he has a rather large footprint,
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so good for him. This is a tough business to
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make your way through. But I wonder what you made
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of all of that and the fact that Utah apologized
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and all of the things that that situation entailed.
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Legitimately, I feel like this is the beginning of the
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end of the McAfee-ization. That's not just a show, but
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where a lot of ESPN is going. If you were
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to try to come up with a college football town
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or a market that is really dangerous or hostile, both
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physically and emotionally and scary in so many ways, I
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mean this with love. I don't think you could put
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Salt Lake in the top 30. I mean, you know
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this better than I do. Sure, Utah fans can be mean.
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Utah fans can get drunk. Utah fans can scream at
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you just like anybody else. But this isn't LSU, man.
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This isn't Georgia. This isn't Penn State where they'll throw
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bags of pee on you. And anywhere close to the
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level of danger, I think trying to invoke a political
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assassination at a completely different event in a completely different
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county is in really poor taste. And it just speaks
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to the fact that the guy is really thin-skinned. And
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on one hand, I get that. I don't like it
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when people on Twitter say mean things about me, which
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happens
on a regular basis. That hurts my feelings, even
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if it's coming from Dr. 42069 with the question mark
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avatar or whatever. You can call me names. I don't
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like that. And it's okay not to like that. But
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my job isn't to be the center of attention. and
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put out of an AI country music album three weeks
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earlier about how you're this misunderstood, you know, conflicted man,
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if you don't like that kind of attention, then you
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don't get to be the rodeo clown. If you're going
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to get up there and tell the same joke and
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take off your shirt and make the same whiskey, you know,
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do the whole whiskey bit at any given time, you
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can't get mad when somebody rather politely says, hey, put
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your shirt back on, big dog. We don't necessarily need
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this here. And to look at that, I think it's ridiculous.
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I think it's ridiculous you apologize. I think it's ridiculous
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anybody would come away from that experience and be afraid
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for your life because someone gently teased you. That's the gig.
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I don't think you should be a Salt Lake radio
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host if you can't handle that kind of gig. That's
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the cost of being a public figure.
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Yeah, well said. And again, my footprint compared to McAfee's
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is minute. But to your point, if the only day
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I don't see something that is said to me that
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is very rude and personal are the days I don't look.
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And those are most days. I just don't even look
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at it. So the only thing I'll add is I
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didn't see the video initially. And then when the clip
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was surfacing of him crashing out on his show like
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a child... I went back and watched the video. I
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was like, wait, this is the thing? This is the thing.
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This video here is the thing that led you to
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believe that your life was in danger? Let me follow
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up about the Utah apology. Do you think that's kind
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of steeped in desperation to make sure game day comes
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back here? I can't think of any other reason.
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I think that's got to be part of it, or...
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a Utah cultural trait of trying to avoid conflict and
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be nice and appease, which I know is not limited
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to our brothers and sisters in the South here. That
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is a statewide thing. But that's part of why I'm
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reacting so strongly to this, too. I've seen Studio C
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skits that were meaner than anything in that video.
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That was.
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It was, it was soft, man. Like nobody, nobody cussed
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at you. Nobody said anything deeply personal. Nobody, nobody, you know,
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inferred you were an alcoholic or a pedophile or a bad,
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a bad person in any way. It was just, Hey,
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I think you're kind of corny, which even in many
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of his fans, I think might agree that that's part
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of this kind of shtick. And he fell apart. I
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think it's profoundly weird. And if you come away feeling
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afraid of Salt Lake, then I would say when you
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go back into SEC country or, you know, just join
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on Zoom. Don't show up. Yeah.
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Do you have any insight on what sort of benefit
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game day provides to not just a football program, but
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an institution as a whole?
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Honestly, not particularly lasting stuff. It's the kind of thing
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that universities often use as part of a fundraising push.
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You'll try to get your rich donors to come out
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and hang out a game day, or you might have
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a separate junket. It gives you some other things to sell,
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but it's not like winning an NCAA championship or a
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tournament game for basketball or making the college football playoff.
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where you have an extended boost in enrollment or in
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applications or anything, the flutie effect hasn't really been correlated
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to game day appearances. But it is something that when
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you're in a kind of school where they don't show
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up very often, often, like BYU, I've covered game day
380
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when it was at the Cats-Grizz game at Montana State
381
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a couple of years ago, where then people were camping
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out since Tuesday because game day doesn't go to Montana. And,
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you know, we're all colder than we've ever been in
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our life, and it looked like Desmond Howard was going
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to cry. But it was awesome. When it goes to
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Alabama or Texas or Ohio State or Michigan, where it
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goes every other year or every year, it's not even
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a news story. It's just something that people there locally
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treat as a birthright. So when it happens, just like
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any other kind of stroke where a school that's not
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normally in the national limelight wants to take advantage of it,
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it's not the kind of thing that's going to change
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that public department or anything.
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Before I say you, Luce, maybe the Big 12 hires
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you as its next commissioner, as you wrote about. But
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some surprising news that came down that Brett Yormark will
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be leaving the Big 12 to take a role outside
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of college athletics after just a few years at the helm.
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Your reaction to this and what you think is next
400
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with the Big 12?
401
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I'm not surprised at all. Honestly, I'm a little surprised
402
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it took it this long. And that's not to slight
403
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of Yormark. It's just I think that a lot of
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people that have gotten to know him would not think
405
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of him as a college sports lifer, right? He came
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into this world outside of college sports. He brought a
407
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decidedly non-college sports energy in more good ways than bad
408
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to the Big 12. And my perception of this was
409
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always that he was going to go back to the
410
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NBA or professional sports or esports or events rather than
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stay here, especially when he realized, wow, actually campus politics
412
00:21:24.410 --> 00:21:26.839
are really difficult to navigate. Oh, it turns out I
413
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don't have nearly the kind of flexibility and control that
414
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I had in the pros because of the influence that
415
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the Big Ten and the SEC have. And many of
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the other things that were part of his professional life
417
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before that made it easier aren't a factor here. I
418
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think he did, on the balance, a really good job
419
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at the Big 12. It was a hard job, and
420
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he took it. He put the league in a better
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place than where he found it, and not just because
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of how expansion turned out. I think he'll be great
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at any other kind of marketing job or professional sports
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sales job that he goes to next. I don't know
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the best way for the Big 12 to go forward
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here because I don't think you can exactly replicate the
427
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kind of guy that he was. I understand the league
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will probably want somebody that has a little bit more
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campus background, but these bigger commissioner jobs are way more
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sales executive, television executive roles than they are campus administration
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or conference commissioner roles. I would almost be surprised. if
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the conference hires somebody else immediately from college sports, even
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though those are going to be the names bandied about.
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Matt, where can people go get all your good work, buddy?
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You can find my work at extrapointmb.com, and you can
436
00:22:34.029 --> 00:22:37.970
find me online at MattBrownEP on Twitter, MattBrown on Blue Sky,
437
00:22:38.799 --> 00:22:42.440
and have some more original college football and college sports
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00:22:42.460 --> 00:22:44.599
business reporting coming up very soon. I think you all
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00:22:44.640 --> 00:22:44.940
enjoy it.
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Matt, you're the man. Have a great weekend. Enjoy the games, okay?
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Okay, thanks, friend. You too.
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00:22:50.200 --> 00:22:52.559
Matt Brown, extra points. It's a must-read for me. I
443
00:22:52.640 --> 00:22:54.369
use it to prep for the show. He's been able
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00:22:54.410 --> 00:23:00.549
to navigate this ever-changing ecosystem of the business of college athletics.
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He referenced all of his touch points. I would highly
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recommend it if you are a fan of college football.