TRANSKRIPT 🔗
WEBVTT
00:00:00.520 --> 00:00:03.740
Are you a coach who's tired of drowning in complex
00:00:03.740 --> 00:00:06.900
marketing strategies? Welcome to Simple Client
00:00:06.900 --> 00:00:10.000
Attraction for Coaches, the bite -sized podcast
00:00:10.000 --> 00:00:12.820
that transforms how women coaches attract their
00:00:12.820 --> 00:00:15.800
ideal clients without the complicated systems
00:00:15.800 --> 00:00:19.100
or endless marketing tasks. I'm your host, Sandra
00:00:19.100 --> 00:00:22.339
Fidelis. In each episode, I bring you straight
00:00:22.339 --> 00:00:25.600
talking conversations with successful coaches
00:00:25.600 --> 00:00:28.859
and industry experts who share their most effective
00:00:28.859 --> 00:00:32.759
and simple client attraction strategies. Subscribe
00:00:32.759 --> 00:00:35.380
now and discover how to fill your practice with
00:00:35.380 --> 00:00:38.200
dream clients and less time than it takes to
00:00:38.200 --> 00:00:42.320
enjoy your morning coffee. All right, so today
00:00:42.320 --> 00:00:46.119
we have Jenna Faith, who is a business and AI
00:00:46.119 --> 00:00:49.240
strategist for online entrepreneurs and personal
00:00:49.240 --> 00:00:52.000
brands. She works with high achieving women to
00:00:52.000 --> 00:00:54.740
remove their visibility blocks and leverage AI
00:00:54.740 --> 00:00:58.210
so they can earn more without burning out. And
00:00:58.210 --> 00:01:01.189
over the last 10 years, she has worked with over
00:01:01.189 --> 00:01:04.969
4 ,000 paying clients and has generated more
00:01:04.969 --> 00:01:08.390
than 5 million in revenue. Jenna has been featured
00:01:08.390 --> 00:01:12.030
in over 250 publications, including Business
00:01:12.030 --> 00:01:15.989
Insider, Inc, Fast Company, Forbes, and more.
00:01:16.269 --> 00:01:19.150
So welcome, Jenna. I am so happy to be here.
00:01:19.950 --> 00:01:22.450
So today we're gonna be talking about the no
00:01:22.450 --> 00:01:25.349
hustle client magnet, attracting high ticket
00:01:25.349 --> 00:01:29.090
buyers without living online. And over the past
00:01:29.090 --> 00:01:32.209
probably like year and a half, two years, you've
00:01:32.209 --> 00:01:36.549
made this shift from, you know, working with
00:01:36.549 --> 00:01:39.629
women coaches and visibility, and you have gone
00:01:39.629 --> 00:01:44.450
all in on AI. In fact, y 'all should check out
00:01:44.450 --> 00:01:48.980
her... AI photo shoot program, which is absolutely
00:01:48.980 --> 00:01:51.060
life changing. So I know that we're going to
00:01:51.060 --> 00:01:53.599
be sharing your school community and people are
00:01:53.599 --> 00:01:56.319
going to be able to get to that. But tell me
00:01:56.319 --> 00:02:01.200
a little bit about, you know, why do you feel
00:02:01.200 --> 00:02:03.439
the women that you work with, the entrepreneurs
00:02:03.439 --> 00:02:06.540
that you work with, overcomplicate client attraction?
00:02:06.620 --> 00:02:08.800
And what's the first step that they should focus
00:02:08.800 --> 00:02:12.030
on instead? I feel like there's just so much
00:02:12.030 --> 00:02:15.669
information online and you know as a high achiever
00:02:15.669 --> 00:02:17.669
as somebody who's like super ambitious like we
00:02:17.669 --> 00:02:19.810
want to do everything right we want to do everything
00:02:19.810 --> 00:02:22.030
we want to make sure everything's right but in
00:02:22.030 --> 00:02:24.729
terms of complicating it I feel like we just
00:02:24.729 --> 00:02:28.330
want to like we feel like we have to work really
00:02:28.330 --> 00:02:30.789
hard in order to get paid whether that's something
00:02:30.789 --> 00:02:32.789
that you know we were taught when we were younger
00:02:32.789 --> 00:02:35.610
how we grew up or just being in online for so
00:02:35.610 --> 00:02:39.050
long it's almost like if it's too easy Is it
00:02:39.050 --> 00:02:41.509
really worth it? Should we really get paid for
00:02:41.509 --> 00:02:44.870
this if it only took me this amount of time to
00:02:44.870 --> 00:02:47.009
create it? Or can I create something once and
00:02:47.009 --> 00:02:48.830
then get paid for it over and over again? So
00:02:48.830 --> 00:02:51.629
there's just a lot of mindset things. And to
00:02:51.629 --> 00:02:53.919
answer the second part of that question. For
00:02:53.919 --> 00:02:57.360
me, that is the key. It is the mindset and the
00:02:57.360 --> 00:02:59.979
identity of really just becoming the person who
00:02:59.979 --> 00:03:03.000
attracts the clients versus like I have to do
00:03:03.000 --> 00:03:06.240
all of these hacks and tricks and templates and
00:03:06.240 --> 00:03:08.259
I got to write my posts the correct way. You
00:03:08.259 --> 00:03:10.280
know, for me, it's just like who you are. And
00:03:10.280 --> 00:03:13.900
if you focus more on who you are and how you
00:03:13.900 --> 00:03:17.639
are. presented online, that's when the clients
00:03:17.639 --> 00:03:20.080
really come in. And the templates can go out
00:03:20.080 --> 00:03:23.080
the window. It doesn't matter. The way that you
00:03:23.080 --> 00:03:24.620
have to write your landing page doesn't matter
00:03:24.620 --> 00:03:26.340
either because you're attracting people on the
00:03:26.340 --> 00:03:28.960
front end just based on how you present and who
00:03:28.960 --> 00:03:33.659
you are online. Absolutely. And so with that
00:03:33.659 --> 00:03:36.539
comes the piece that you helped. we know women
00:03:36.539 --> 00:03:39.900
with, which is the automation, right? So how
00:03:39.900 --> 00:03:43.879
does this automation piece and the systems that
00:03:43.879 --> 00:03:46.590
you help them create? play in freeing up space
00:03:46.590 --> 00:03:49.189
to actually attract clients instead of, you know,
00:03:49.270 --> 00:03:51.270
feeling like you're always chasing after clients.
00:03:51.590 --> 00:03:54.490
Yeah. I think most people are in the chase, you
00:03:54.490 --> 00:03:57.229
know?
Load full transcript
You know, when's the next client coming?
00:03:57.909 --> 00:03:59.689
Where do I get them? How do I get them? Who's
00:03:59.689 --> 00:04:02.050
going to pay me? You know, it's like we kind
00:04:02.050 --> 00:04:05.449
of trip ourselves up on those details versus
00:04:05.449 --> 00:04:09.069
just really looking at what can I do that is
00:04:09.069 --> 00:04:12.129
going to be repetitive for new people coming
00:04:12.129 --> 00:04:16.399
in, right? I feel like we also get stuck in the
00:04:16.399 --> 00:04:18.399
current situation or the current reality or the
00:04:18.399 --> 00:04:21.120
current audience and nine times out of ten it's
00:04:21.120 --> 00:04:24.899
like why are we trying so hard to please these
00:04:24.899 --> 00:04:26.759
couple hundred people when there's literally
00:04:26.759 --> 00:04:28.759
thousands tens of thousands hundreds of thousands
00:04:28.759 --> 00:04:31.379
of people out there that would want your stuff
00:04:31.379 --> 00:04:34.980
if you had a consistent lead generation if you
00:04:34.980 --> 00:04:37.779
had consistent content going out there and not
00:04:37.779 --> 00:04:40.540
only that but again as somebody who's high -achieving
00:04:40.540 --> 00:04:43.480
and ambitious You may think you can do it all
00:04:43.480 --> 00:04:46.519
yourself, right? And then you get stuck in that
00:04:46.519 --> 00:04:50.259
manual hustle. And I feel like that so zaps your
00:04:50.259 --> 00:04:53.839
creativity. It zaps your attraction, right? Because
00:04:53.839 --> 00:04:56.279
you're sitting there behind a computer trying
00:04:56.279 --> 00:04:59.959
to figure out tech. you're trying to do this
00:04:59.959 --> 00:05:01.660
admin stuff that really somebody else should
00:05:01.660 --> 00:05:03.980
be doing. And when it comes to the stuff that
00:05:03.980 --> 00:05:06.720
actually attracts the clients showing up on podcasts
00:05:06.720 --> 00:05:09.480
like this, doing a live stream, you know, doing
00:05:09.480 --> 00:05:11.579
those forward facing actual sales activities,
00:05:11.579 --> 00:05:13.420
you don't want to do them because you're busy
00:05:13.420 --> 00:05:15.860
doing all of this backend stuff that could easily
00:05:15.860 --> 00:05:17.879
be automated, especially when it's something
00:05:17.879 --> 00:05:20.579
that you're doing consistently over time. And
00:05:20.579 --> 00:05:22.240
honestly, like now that I'm saying it, I kind
00:05:22.240 --> 00:05:24.199
of feel like maybe sometimes people use that
00:05:24.199 --> 00:05:27.040
as a crutch or use that as like an excuse. to
00:05:27.040 --> 00:05:29.779
not really show up the way that they're supposed
00:05:29.779 --> 00:05:32.959
to show up. It's like, oh, I'm working. I'm working
00:05:32.959 --> 00:05:35.519
on the business or I'm doing whatever that does
00:05:35.519 --> 00:05:37.540
not move the needle and doesn't actually put
00:05:37.540 --> 00:05:40.560
them in front of clients. Exactly. Yeah. The
00:05:40.560 --> 00:05:42.300
stuff that gets us in front of clients sometimes
00:05:42.300 --> 00:05:45.480
is really the uncomfortable stuff. Right. Yeah.
00:05:45.540 --> 00:05:48.579
So we want to avoid it. Right. Exactly. So let
00:05:48.579 --> 00:05:51.779
me just play on Canva or, you know, we're on
00:05:51.779 --> 00:05:56.800
chat. But speaking of AI, I know that you are
00:05:56.800 --> 00:06:00.600
like, you know, the person online right now that
00:06:00.600 --> 00:06:05.660
I have seen has really like made this like you've
00:06:05.660 --> 00:06:09.759
created so many amazing tools, AI based tools
00:06:09.759 --> 00:06:14.379
to help people do this. Right. to help them to
00:06:14.379 --> 00:06:19.300
get out of the exhausting cycle of client attraction,
00:06:19.620 --> 00:06:21.879
like normal client attraction that we've been
00:06:21.879 --> 00:06:24.819
working for the past 10 years and really created
00:06:24.819 --> 00:06:28.480
systems. I've seen that you've actually created
00:06:28.480 --> 00:06:32.319
different, you've named the VAs or you've named
00:06:32.319 --> 00:06:36.420
the AI assistants that you help your clients
00:06:36.420 --> 00:06:38.720
to create in their business. So can you share
00:06:38.720 --> 00:06:41.209
a little bit about that? Yeah, I mean, I have
00:06:41.209 --> 00:06:44.250
a whole suite of AI employees that, yes, I've
00:06:44.250 --> 00:06:46.350
named. They all have really cool names. We have
00:06:46.350 --> 00:06:49.189
Fiona. She's the funnel builder. We have Olivia.
00:06:49.350 --> 00:06:52.990
She's the offer oracle. So with my over 10 years
00:06:52.990 --> 00:06:55.189
of experience in the coaching industry, it's
00:06:55.189 --> 00:06:58.350
like the way that we need to use AI is very different
00:06:58.350 --> 00:07:00.629
than other industries, right? You hear a lot
00:07:00.629 --> 00:07:04.410
about, oh, have this automated call person who's
00:07:04.410 --> 00:07:06.509
going to answer all your calls. We don't. that's
00:07:06.509 --> 00:07:08.930
not relevant to us. So everything that I create
00:07:08.930 --> 00:07:10.949
is like, it's relevant specifically for coaches,
00:07:11.250 --> 00:07:12.850
course creators, and people who have an online
00:07:12.850 --> 00:07:15.430
business. And I really just thought about like,
00:07:15.550 --> 00:07:18.529
what are all the things that you do on a regular
00:07:18.529 --> 00:07:20.910
basis, whether that's monthly, weekly, quarterly,
00:07:21.290 --> 00:07:24.250
you create offers, right? You have to come up
00:07:24.250 --> 00:07:25.930
with lead magnets. You have to build your funnel.
00:07:26.009 --> 00:07:27.990
So I literally thought about everything and created
00:07:27.990 --> 00:07:30.850
an employee for each one of those things. So
00:07:30.850 --> 00:07:33.589
if you don't want to have your VA anymore, you
00:07:33.589 --> 00:07:36.829
kind of don't have to because you can have AI
00:07:36.829 --> 00:07:39.449
do it for you. However, a
lot of people are still
00:07:39.449 --> 00:07:41.170
using it wrong because they're just going to
00:07:41.170 --> 00:07:44.060
chat or whatever. typing in something random
00:07:44.060 --> 00:07:46.259
that they found online, and it's not actually
00:07:46.259 --> 00:07:48.560
giving them the benefit of what AI can actually
00:07:48.560 --> 00:07:52.279
do. So the employees actually are trained on
00:07:52.279 --> 00:07:55.680
my methods, my formulas, and the way that I've
00:07:55.680 --> 00:07:58.750
created offers for the past 10 years. you know,
00:07:58.910 --> 00:08:01.050
selling over five million dollars, the way that
00:08:01.050 --> 00:08:03.850
I've been able to, you know, get clients and
00:08:03.850 --> 00:08:06.629
also create sales through my funnel. So it's
00:08:06.629 --> 00:08:10.189
all taught on all of my methodologies, which
00:08:10.189 --> 00:08:13.589
is really cool. Awesome. So what is the, like,
00:08:13.769 --> 00:08:16.709
what would you say is the belief that needs to
00:08:16.709 --> 00:08:20.689
shift if, you know, if coaches and other online
00:08:20.689 --> 00:08:25.540
entrepreneurs want to let go of this client attraction
00:08:25.540 --> 00:08:28.920
feeling exhausting and really like, you know,
00:08:29.040 --> 00:08:32.179
being able to create a business that, you know,
00:08:32.279 --> 00:08:34.840
maybe is even a part time business that they
00:08:34.840 --> 00:08:37.559
run. Yeah, I mean, I think it's really about
00:08:37.559 --> 00:08:40.100
just aligning with what you actually want. Again,
00:08:40.259 --> 00:08:42.299
I feel like there's just so much noise online
00:08:42.299 --> 00:08:45.059
that it's almost hard to really be like, is this
00:08:45.059 --> 00:08:47.559
really what I want or is this what? I think I
00:08:47.559 --> 00:08:49.440
should want, right? So I think it's aligning
00:08:49.440 --> 00:08:51.159
with like the type of business that you want,
00:08:51.220 --> 00:08:53.159
the type of lifestyle that you want, how many
00:08:53.159 --> 00:08:55.879
hours you want to work a week and then, you know,
00:08:55.980 --> 00:08:58.299
leveraging these tools that are readily available
00:08:58.299 --> 00:09:03.960
to set the stage for that. Absolutely. So I know
00:09:03.960 --> 00:09:07.919
that you have a free community that you, you
00:09:07.919 --> 00:09:12.259
know, where you share free information and you
00:09:12.259 --> 00:09:15.779
are really into school, right? School, the platform.
00:09:16.190 --> 00:09:20.070
And there is one, I mentioned it before, but
00:09:20.070 --> 00:09:22.710
there is one program that I think is like one
00:09:22.710 --> 00:09:25.129
of your best selling programs, which was the
00:09:25.129 --> 00:09:28.789
AI photo shoot, which helps shows you how to
00:09:28.789 --> 00:09:32.509
create realistic AI images and videos. That one
00:09:32.509 --> 00:09:36.659
is. Amazing. That one is something that you guys
00:09:36.659 --> 00:09:39.279
really should check out. It is absolutely life
00:09:39.279 --> 00:09:42.759
-changing if you want to, you know, have the
00:09:42.759 --> 00:09:45.960
image piece taken off, like the, you know, photo
00:09:45.960 --> 00:09:48.600
shoots that you don't have to do every month.
00:09:49.019 --> 00:09:52.159
That is one of her programs that I definitely
00:09:52.159 --> 00:09:56.360
recommend. So where can people get more information
00:09:56.360 --> 00:09:59.220
about you? Where can they, you know, go get your
00:09:59.220 --> 00:10:02.210
freebies? Yeah, definitely inside the school
00:10:02.210 --> 00:10:03.990
community. I know you're going to link it there.
00:10:04.769 --> 00:10:07.870
And we just hit 600 members. So we want even
00:10:07.870 --> 00:10:11.129
more people in there. It's really cool. You have
00:10:11.129 --> 00:10:14.870
access to a ton of free content, free courses
00:10:14.870 --> 00:10:16.830
and things that are directly in there as soon
00:10:16.830 --> 00:10:19.710
as you sign up. And then on a regular basis,
00:10:19.750 --> 00:10:23.490
I'm giving prompts. I'm giving all kinds of free
00:10:23.490 --> 00:10:25.250
content as well to help you build your business,
00:10:25.350 --> 00:10:28.049
to leverage AI. And yes, you mentioned the AI
00:10:28.049 --> 00:10:30.320
photo shoot formula, which that definitely was,
00:10:30.320 --> 00:10:32.779
um, one of my best selling things in over 10
00:10:32.779 --> 00:10:36.080
years, which is insane. Um, I think we've had
00:10:36.080 --> 00:10:39.279
250 people buy it. Um, right now it's actually
00:10:39.279 --> 00:10:41.899
going through an upgrade, which is awesome because
00:10:41.899 --> 00:10:45.419
as we know AI is just advancing so quickly. Um,
00:10:45.620 --> 00:10:48.480
so it's going to get even better. Yeah. And what
00:10:48.480 --> 00:10:53.379
I love about you is that you actually like you're,
00:10:53.379 --> 00:10:55.580
you're, you're a couple of steps ahead of people.
00:10:55.710 --> 00:10:57.769
You know, like when it comes to marketing, when
00:10:57.769 --> 00:11:00.730
it comes to now, you know, being taking AI on
00:11:00.730 --> 00:11:04.610
to really help people scale quickly. You all
00:11:04.610 --> 00:11:08.210
are always like a couple of steps ahead of the
00:11:08.210 --> 00:11:11.169
trend, which is something that I really, really
00:11:11.169 --> 00:11:15.289
like about your work. Leave us with one nugget
00:11:15.289 --> 00:11:17.750
that you think is important about this conversation
00:11:17.750 --> 00:11:22.210
and, you know, how to be a no hustle client magnet.
00:11:22.559 --> 00:11:25.240
Yeah, I mean, I think it goes back to the very
00:11:25.240 --> 00:11:29.779
first question, right? And just like really you
00:11:29.779 --> 00:11:33.429
becoming. that person, you know, I think we get
00:11:33.429 --> 00:11:36.149
so caught up in like what do we have to do or
00:11:36.149 --> 00:11:38.629
what strategy do we have to put in place or how
00:11:38.629 --> 00:11:40.950
do we get the client and we don't put enough
00:11:40.950 --> 00:11:43.629
emphasis on like who we have to become in order
00:11:43.629 --> 00:11:47.070
to do it. So, you know, in my opinion, I feel
00:11:47.070 --> 00:11:49.190
like we should be spending just as much time
00:11:49.190 --> 00:11:51.250
on the inner work, on the mindset, on the identity
00:11:51.250 --> 00:11:54.409
stuff as we are on the doing and the strategy
00:11:54.409 --> 00:11:56.169
and the things that we're actually putting out
00:11:56.169 --> 00:12:00.259
there. Excellent. Thank you so much. I'm definitely
00:12:00.259 --> 00:12:06.019
having back on. Thank you. Thank you so much
00:12:06.019 --> 00:12:09.539
for joining us on another episode of simple client
00:12:09.539 --> 00:12:13.100
attraction for coaches. Want to launch your own
00:12:13.100 --> 00:12:16.429
interview style podcast? Grab the free launch
00:12:16.429 --> 00:12:19.809
and interview style podcast guide at sandrafidelis
00:12:19.809 --> 00:12:24.549
.com forward slash podcast guide or point your
00:12:24.549 --> 00:12:27.389
camera at the QR code on the video to download.
00:12:28.350 --> 00:12:30.649
I hope today's bite size strategies have given
00:12:30.649 --> 00:12:33.690
you practical ideas you can implement right away
00:12:33.690 --> 00:12:36.649
in your coaching business. If you'd like to watch
00:12:36.649 --> 00:12:39.710
the video of our interview, then head on over
00:12:39.710 --> 00:12:43.970
to simple client attraction for coaches .com.
00:12:44.480 --> 00:12:47.740
Did you find value in today's episode? If so,
00:12:47.940 --> 00:12:50.259
please share it with other coaches in your network
00:12:50.259 --> 00:12:52.720
who could benefit from these straightforward,
00:12:52.960 --> 00:12:56.480
bite -sized strategies. And don't forget to subscribe,
00:12:56.879 --> 00:13:00.460
rate, and review us. Until next time, remember,
00:13:00.799 --> 00:13:03.139
client attraction doesn't have to be complicated.
00:13:03.659 --> 00:13:06.799
Small, consistent actions can lead to remarkable
00:13:06.799 --> 00:13:09.879
results. I'll see you in our next episode with
00:13:09.879 --> 00:13:12.480
more simple strategies to help your coaching
00:13:12.480 --> 00:13:13.580
business thrive.