TRANSKRIPT 🔗
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Monday again.
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This is your host, Rachel Moore, coming to you between sessions of hacking up a lung.
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And if anyone is a Ferris Bueller fan out there, you know the reference.
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Uh, I am still battling off the crud that I got.
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Y'all, it's my own fault.
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You know, you know when you, like, hustle, like you, you do a lot, and you're doing stuff day to day, having really long days.
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You're just really taking care of a lot, doing a lot, being fully productive, kinda giving it your all, amazing yourself even, and then you out loud admit that you're about to go take a break.
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Y'all, it's the last thing you should do.
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Your body's gonna be like, "Oh, well now would be the best time for me to let down my defenses and let in whatever the local crud is that's going around," and that's how we're gonna take our break.
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Uh, so yes, that's exactly what happened to me.
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Um, I, uh, was at Content Marketing World, and that week was great.
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Was very busy, including after it was over.
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Uh, decided to go take a break in the wonderful state of Colorado, where I live, and, uh, promptly got sick.
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I think we were at the campsite for maybe six or seven hours before I started showing symptoms.
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And now, because I'm such a giving soul, my husband has the same crud.
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We're, we're actually coughing in concert.
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It's hilarious, uh, if it's not so sad, and we're… When we start laughing at a show, we're both wheezing together.
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It's hilarious.
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Um, but, and I'm actually recording this, uh, my ear on my right side is, like, doing squeaky things when I blow my nose.
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It's wonderful.
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I know that was information you didn't really need.
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Uh, what I am gonna give you, information that I think will resonate with you, uh, especially if you're a marketer Y'all, have you ever been asked to just be creative on demand?
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Uh, you're on calls, you know, with clients or at work, with your team, maybe with higher-ups that, you know, they're not all your team, but they're people outside of marketing.
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Usually this is when this happens.
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And, "Well, right, you're creative.
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You're the marketer on the call.
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You're creative.
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Come up with an idea." Um, God, I'm sorry, I just subjected you to my wheezy laugh.
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But I run into this so often, and I feel like this is one area where I can empathize with comedians, because I'm sure, you know, these comedians who do these standup specials, they probably have their own podcast, let's face it.
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That's what they all did during COVID too.
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Um, and not that I judge that.
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You had to keep, had to keep the, that train going, man.
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Um, they couldn't go out on tour, so here we go.
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But I'm sure, you know, comedians are like, "Well, you're just gonna be funny on demand.
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Tell me a joke." And they're like,"Which what?" I mean, dude, some… This, I… These comedians have to set these things up.
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Like, oftentimes they're like, "Well, there's a lot of context. I've gotta get the… You know, it's part of my special." Yes, they, they pretty much do.
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They're able to be funny on demand, but, you know, it is just like, "Well, okay, put a dime in me and here we go. I can just do this on demand and just…" Y- you know.
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But we, we ask that of people who are supposed to be funny for a living, just like marketers are supposed to be creative for a living.
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Not necessarily, y'all.
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Um, I was having a, uh, conversation over the last, like, in the last week about just there's so many aspects to marketing.
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Um, there are people who are… They just analyze, you know?
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And not saying creativity doesn't go into math and numbers and analysis, but there are people in, in, um, marketing operations that just deal with tech stacks.
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I do think there's creativity involved there, where you're like, "Well, how do these things all integrate with each other?
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What triggers what, and what sends it where, and…" But It's just kind of funny to think, "Oh, marketer, you're gonna be creative on demand when I ask you to." Um, and I, I do find when I do things like going out and trying to to- take a break, touch grass, you know, go out camping, take a walk around the block, my creativity shoots up.
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I'm able to kind of think outside the box then and come up with stuff.
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But it is just funny, I don't know if any of you all, uh, in the course of your career as a marketer laugh about that a little bit, where you're like,"Wow, I, you know… People just think I'm, you know, I'm a jack-in-the-box, so just crank me up and I'll come out with a great idea right off the bat." And if I don't, there's, like, this disappointment, like, "Oh, well, I thought you were creative." It's like, well, I am, but also human beings, right?
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Load full transcript
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Sometimes some of us have a chest cold, and our brain's not working as well as it might be.
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We're like, "Well, maybe I'm not firing on all cylinders here, and I might need a little time to come up with some cool ideas." You know?
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So, anyway, that was what was in my brain.
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This actually does tie into the episode you'll hear later this week, the bonus episode from the Marketers Managing miniseries of this podcast, um, stuff that was captured at Content Marketing World by some awesome marketers who are managing their stuff.
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And, uh, you'll hear some really cool, oh, I was just, like, getting stars in my eyes listening to, uh, as my guest for this week, Jorie Mark, uh, talking about how she has her team brainstorm.
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Brilliant.
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Brilliant, I say.
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Um, because as much as we may not really appreciate being asked to be creative on demand, some of us might really enjoy it, be like, "Well, yes, that's my, that's my bread and butter.
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It's my superpower, and I love being recognized for that." But again, sometimes you're not in the best mindset to be creative on demand But it's so cool when you are put in a room with people who maybe aren't thinking of things the same way you are, like they're, they specialize in different things, and you can be creative together because… And I always come back to this, the whole there's never a bad idea.
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Um, someone in a call somewhere could say something, and that could get tho- get those cylinders going, where it's like, "Ooh, I, I did think of something that you brought up." And it-- I always feel like it's like that, um, you know, hop, skip, and a jump and washer it, like several times over, where you might have an idea that is about eight steps away from whatever someone just said, but it's still… Now you can, now you have that idea,'cause you wouldn't have had it without that, without that prompt, if you will.
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Um, anyway, so that's what I was wanting to vent about this week, just about the be creative.
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Jump, jump higher for me.
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Okay, how high would you like me to jump?
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Um, and just the fact that we're asked to do that so often, but, you know, we come through.
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And so I hope this week, oh my gosh, I hope, A, that you're not dealing with this stuff that I'm dealing with right now.
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I'm literally trying not to sound gross on this, on this recording.
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I feel pretty nasty.
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Um, but uh, I hope we all hit that creativity on demand that when we need it, uh, that we are surrounded by the people that incite us to that creativity when it's appropriate and when, right when, right in the when the moment strikes, and uh, that we're able to, you know, impress everybody we need to impress this week with our creativity.
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With that, I will leave you back to your regularly scheduled programming.
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Uh, do enjoy listening to this, uh, Marketers Managing series in the podcast.
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And don't forget to check out the WhatsApp link in the comments, because we can all go be creative on demand together.
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It'll be hilarious.
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Um, with that, have a great rest of your week.
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You got this.
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Marketers, I love ya.
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We are creative at the moments we need to be.
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Have a great week.
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Bye, everybody.