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Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. Welcome to the Bloomberg This Weekend Podcast with David Gura, Christina Raffini, and Elisa Matteo.
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Speaker 2: Thanks for joining us for today's selection of conversations from the show.
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Speaker 3: You can listen to our favorite discussions right here on the podcast, but also make sure to join us live every Saturday and Sunday morning starting at seven am Easter.
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Speaker 4: We're on Bloomberg Television, Radio, and the Bloomberg Business App, bringing you unique takes and in depth interviews on news, politics, lifestyle and culture.
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Speaker 5: Meta platforms faces what's being called its Big Tobacco Moment. More, the two dozen states are suing the social media giant, accusing designers of creating an addictive app that's harming its youngest users.
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Speaker 6: Any of us with kids really understand this one. Four states leading this first case, including California, where this trial we will get underway, and we join right now by one of the forces behind the suit, California's Attorney General, Rob Bonta. It's great to have you back, sir, on Bloomberg TV and Radio. This is a pretty tough case, and you're accusing Meta of using technology to do harm. Does this have to do with the algorithm that is the basis of Facebook and Instagram or is it more nuanced than.
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Speaker 7: Them, Well, it has to do with the design of their products, both Facebook and Instagram. They designed their product to be dangerous. They knew that it was dangerous and they lied to the public. And the design includes the algorithmic feed, It includes beeps and alerts, likes, infinite scroll, auto play, ephemeral content like Instagram stories. Sort of that constellation of different features that they designed created the harm. They did internal research where they knew it hurt the mental health of kids. It created anxiety, depression, body image issues, addictive tend to sies, learning loss, and they doubled down and chose profit over the safety of children. And one of the things that I do as the California Triney General is I protect vulnerable populations, including our kids.
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Speaker 8: I'm a dad of three.
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Speaker 7: Any parent, teacher, or guardian knows the detrimental impact of these products. And this is the Tobacco moment for Meta, and this is time for them to be held accountable.
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Speaker 8: So we have picked a.
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Speaker 7: Jury and we have opening statements and begin our trial on Tuesday. I will be there personally, and we look forward to making our case, bringing this case to trial and holding Meta accountable.
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Speaker 5: You know, this isn't the first case, it's not going to be probably the last case against Meta or social media at large, but it does seem to be the biggest case.
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Speaker 7: So far to date.
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Speaker 5: Why is this one so important? And is it about restitution for those families and individuals who you would argue in the other states have been certainly harmed here, or is it about really changing the way social media companies Meta in particular do business.
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Speaker 8: It's both.
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Speaker 7: It's about injunctive relief, including changing their conduct, ending the features that create the excessive, the addictive, the compulsive use by kids, that the features that are designed to addict kids so that they maximize.
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Speaker 8: Their use, the duration on.
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Speaker 7: The platform, the frequency on the platform. So it's certainly about changing these addictive, harmful features that Meta do about and light about. It's also about an appropriate amount of what we call penalties. It's not actually technically damaged. Penalties. Disgorgement and restitution are the types of relief we can get. We are seeking significant amounts in this case, and this is a huge case. It's a multi state case, It's what we call a bell Weather case when twenty nine states have brought case claims and for state have been chosen to bring their case to trial. And so California, Colorado, Kentucky, and New Jersey will be bringing our case on Tuesday. And across the country there are north of forty states, bipartisan, Republican and Democratic states who have brought cases against Meta in both state court and in federal court.
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Speaker 8: So this is a big moment. This is a big case.
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Speaker 7: We're seeking both changes in conduct and appropriate financial compensation.
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Speaker 6: I was struck by your first answer, mister Attorney General, as you imply that this is not only wrongdoing, but motivated, premeditated, This was on purpose. Why would Facebook? Why would Mark Zuckerberg aim to harm his clients, his customers.
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Speaker 7: Well, you could ask the same thing in the tobacco industry. You could ask the same thing of the opioid industry and the Sackler family produced.
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Speaker 6: We believe that he is on the same level.
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Speaker 7: Oh yeah, this is the the same level stuff, knowing about the harms, having internal discussions and memos including you know, you mentioned mister Zuckerberg.
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Speaker 8: So let me tell you about mister Zuckerberg. There was a feature called it was a filter, a plastic.
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Speaker 7: Surgery filter, which changes your images using a plastic surgery type of technology that shows what you look like after plastic surgery. And it was known internally that this would harm the mental health of kids, including especially young girls, and his team warned him about it. They raised the red flag. He overruled them and said do it anyway. He chose profit over the safety of children. So it's the same thing with tobacco. They knew about the harms, and they visited that on the American public anyway. It's the same with opioids. They knew the addictive, harmful impacts, they visited on the visited on the American republic anyway. And
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this is not just the American public. This is kids, our kids, our children, the next iteration as parents and teachers. We have to be passionate about this, and I am, and so are the other attorney's general. So yeah, this is about knowing the harm, doing it anyway, doubling down on it, and lying about it to the public.
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Speaker 8: It is very tobacco like in that way.
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Speaker 5: Is meta, though in a league all its own, any different than some of the other social media platforms that are out there. I'm thinking TikTok, Snap or YouTube. I'm thinking of some reporting, mister Attorney General, that our own Olivia Cornell, Olivia Carvell excuse me, has done where they kept a safety feature for millions and one ultimately died by suicide. So I'm just wondering, are they the worst offender in your view or the other ones you guys are coming at them next.
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Speaker 7: They're a major offender, but they're not the only offender. And we've already brought a lawsuit against TikTok that's pending now, and similarly, states across the country, over forty states, bipartisan have brought their own lawsuits against TikTok. We're also very interested in Snap, We're very interested in YouTube. We're not just picking out one particular player. It's an industry that has followed a lot of the same m where they know about the harms. Those harms make them money, so they double down on those harms on our children.
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Speaker 8: They do it anyway, and they lie to the public.
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Speaker 7: So it's not only Meta, but Meta is the one that's in file starting Tuesday, so we're focused on them.
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Speaker 5: It's also an industry that brings a lot of money to the state of California. Whether it's alphabet, whether it's meta platforms, you know it. Well, they employ a lot, they.
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Speaker 9: Do a lot.
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Speaker 5: They probably pay a lot of taxes as well to your state. What is the balance? It's always societal impact versus economic impacts. How do you balance that? How do you think about that and reconcile those two.
00:07:48
Speaker 7: Yeah, it's pretty straightforward and simple. They have to follow the law, period, full stop. Meta can be wildly successful and follow the law. And I don't just suggest that, I insist they have to follow the law. They cannot hurt our kids. And they have broken the law, whether it be federal law and taking advantage of the privacy of children under thirteen, or violating the false advertising law or the unfair competition law in our state by providing dangerous features, designing dangerous features, and lying to the public. So we want businesses to found here in California, to grow in California, to create good jobs, to contribute to us being the fourth largest economy in the world, and we want them to follow law, the law, and we know that they can and we know that they will when we enforce and we insist that they must.
00:08:37
Speaker 8: So the balance is, you need to be a business that follows the law. If Meta has broken the law here, so we're taking them to court.
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Speaker 6: If Meta is Big Tobacco, if Meta is the Sackler family, as you've asserted, Attorney General, do you want to put Meta out of business?
00:08:52
Speaker 10: I do not.
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Speaker 7: It's an analogy to the same conduct, the same type of knowing conduct that harms the public, doing it anyway, doubling down on it and lying that's them. That's what is like tobacco, That is like similar to the Sackler family and to Purdue Pharma. They can stop and end these addictive features, these dangerous features for children and still have a product that is not dangerous to kids and could be very successful. So no, we are not interested in putting them out of business. We are interested in ending the harmful, unlawful features that hurt kids, that are addictive, that are excessive and create compulsive behavior.
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Speaker 6: Will Mark Zuckerberg be called to testify.
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Speaker 7: We'll see. Right now, we think we have a really strong case. You know, without him, it might be important to have him part of the case.
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Speaker 8: I did mention that important.
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Speaker 5: Yeah, why wouldn't Why wouldn't you want him there? We always talk about when it's a publicly held company, the CEO is at the top and responsible for whatever happened at a company. Ultimately, why wouldn't you.
00:10:04
Speaker 8: Well, we might. I mean, I'm not saying we will or we won't. It's a big company.
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Speaker 7: We were able to make our case about the dangerousness of the features, the lying. We have a ton of documents, We have a lot of other evidence in the case. We have taken his deposition in another case, so we're not afraid to, as necessary, deposed the person at the top. It is his company, as you mentioned, the founder, and so we may.
00:10:31
Speaker 6: Wouldn't be the big tobacco moment without all those CEOs sitting there together.
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Speaker 5: Right, They've been the.
00:10:40
Speaker 6: Soccer birds who apologize to these families.
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Speaker 7: As part of this, you know, we're going to bring our case, and I do think it's appropriate for him to apologize to all the families that have been harmed, the families of the children, the children themselves. I think that what speaks of a very strong apology is to change the conduct and the features that know on our kids. That's the primary thing that we're looking for in this case. Of course, the financial components are important too, But we want to protect our kids. We want them to be safe going forward. Any parent, teacher, or guardian knows that, and that's what we're focused on. So action more important than words. But the words of an apology, if sincere and in good faith, that would be strong and important.
00:11:27
Speaker 3: To stay with us for more on Bloomberg this weekend.
00:11:32
Speaker 5: Right after this, this next story goes out to four of the most dedicated Bloomberg
super fans. We're talking about Scout and Yact those are my puppies, and.
00:11:53
Speaker 6: Also Dixie and Django. Those are my guys. Those are the kiddos. Yes, yeah, I.
00:11:59
Speaker 5: Mean listen of our pets. And this is all about pet owners spending big bucks. I know it to keep Fido fit as a fiddle for as long as possibly want them around forever.
00:12:09
Speaker 6: All right, Yeah, we don't deserve them. These these are our family members.
00:12:13
Speaker 3: Love them.
00:12:14
Speaker 6: They're turning to some familiar tools in the wellness space. I'm blown away by this. I'm clearly not the pup ye peptides, anti aging drugs, red light therapy. This is not for the owner, Carol, It's for the pet.
00:12:29
Speaker 5: It is indeed. Anna Edney is a Bloomberg News national health care reporter. She knows about this stuff. She wrote about this for the Bloomberg Big Take, and she joins us here on this Sunday. Anna, We've been having some fun reading this talking about it leading up to having a chat with you. Tell us what is going on. I mean, I haven't even done peptides. I haven't given them to my dogs, but there's a lot of people out there who.
00:12:50
Speaker 11: Are Yeah, that's absolutely right. Both of your dogs are adorable. I love, but they We talked to my colleague, Anica and I we talked to some pet owners who are looking at you know, they're thinking a lot of times about longevity and wellness for themselves, and then they are extending that to their pets. If they're going to live longer, they want their pets to be there with them, so they're trying pet tides. Red Light therapy was a big one that we heard about as well as and a longevity drug that people are trying. This is not a drug that's approved for this, called Rappamias, and yeah, it actually is approved for organ transplants to try to help people not reject the organ, but in smaller doses they're trying it out for.
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Speaker 3: It sounds a lot extreme.
00:13:41
Speaker 6: Is it safe for our dogs?
00:13:42
Speaker 4: Yeah?
00:13:43
Speaker 11: Yeah, I think that's a really really good question. You know, a lot of the vets that I talked to were cautious about that and said, you know, there was one woman who at University of California, Davis who told me, you know, often when we see a sick pet men, we are asking what they're taking in addition to you know, the pet food, and if it's supplements, we ask them, you know, to stop the supplements for a little while, because often that's actually the cause of some of the illness, particularly if they're getting them from somewhere that maybe isn't just kind of your regular pet store aisle. And so, you know, I think that that's a that's something that pet owners need to weigh when they're when they're thinking about this. There is a clinical trial in dogs going on with the Dog Aging Project at the University at Texas A and M University. I talked to a vet there who's the chief veterinary office or of that, and they're looking at this. They said they haven't seen any side effects that might be linked to the drug. But it's early. They're still unrolling dogs, so they don't know everything yet.
00:14:51
Speaker 5: And any of us who own pops, no, it's not inexpensive. We've all had those vet bills. Just talk to Tom Keen about them. It's often a common narrative.
00:15:02
Speaker 6: In the morning.
00:15:04
Speaker 5: I'm curious about what this all costs and how it plays into the bigger picture of what we are spending on our pets.
00:15:10
Speaker 11: Yeah, we we are spending a lot of money on our pets. You know, looking at about one hundred and sixty five billion just in the US coming up, and that's for your your normal I guess, your usual pet care things you think of like veterinary visits and pet food and toys, things like that. And then you know there's the the pet supplement market, which is you know, a smaller portion of that about two point nine billion expected this year, but you know there I did talk to a woman who follows this market and she mentioned that, you know, she's seeing a lot of those supplements catch on to this trend. Though they're not just saying they're for senior dogs anymore. They're saying they're for longevity. Looking at that, even if they're kind of some of the same supplements we've seen for senior dogs before. So you know, there's a lot people are spending hundreds of dollars a month on some of these drugs and on the red light therapy. We talked to a pet owner and his sort of I guess dog nanny who helps with the dogs and helps keep all of their pills and their food and their supplements going throughout the day and does a lot of their does their red light therapy with a red light laser. So people are definitely who are interested in this putting up a lot of money.
00:16:35
Speaker 6: You have a dog nanny, right, Yeah, definitely, that's called Joe. Yeah, I walk them every morning. That's the I do what I can. But what's the endgame here? By the way, my dog would never sit there for red light therapy. Are our dogs going to be living till they're thirty years old or something someday?
00:16:53
Speaker 11: You know? I think that that's what the people who are doing this really hope for, is they're going to extend the life of dogs. You know. I talked to the chief executive officer of a Lanco, it's a pet animal health company, and he said, we've already extended the life of a lot of our pets throughout the years. You know, they used to live outside mostly now they're inside. That helps. They're doing their vaccines, they have you know, better food, better nutrition, and each of that adds, you know, five ten years every time. And so as we're looking at companies like Loyal who's trying to bring along Deevity drug to market, or even a lanco that's trying to work on some things to help with with these diseases that can kill our pets, you know, we can add another five or ten years. I don't know if we're looking at forever for our pets.
00:17:45
Speaker 3: Wow, I don't know.
00:17:47
Speaker 6: I guess it beats taxi Jeremy.
00:17:50
Speaker 10: Yeah.
00:17:50
Speaker 4: Good.
00:17:51
Speaker 6: People were doing this with their crazy great. Thank you, you're great. I love the story.
00:17:56
Speaker 2: Stay with us for more on Bloomberg this weekend.
00:17:59
Speaker 3: Right after this.
00:18:12
Speaker 5: When it comes to the Odyssey, right, you've seen that or some of them I have it either, Well, there are no shortages of conversation starters. It's massive box office hall yep, we've done that, the IMAX screening, the cast. So why are so many people talking about Travis? It's veneers, the teeth, the deep culture, podcasters said they have no place in Ithaca, and that's.
00:18:39
Speaker 3: Are they wrong?
00:18:40
Speaker 5: I don't think so.
00:18:41
Speaker 4: It was a little distracting. I saw the movie.
00:18:42
Speaker 6: Yes, people have too much time on their hands. Bloomberg Business Week senior reporter Amanda Mall lays it out and a new piece about the optimization backlash, there's more to this, She writes, If people really are sick of influencers, is it possible the kind of perfection they've so effectively sold is beginning to fall out of favor too?
00:19:03
Speaker 5: All right, yeah, all right, yeah, Amanda, come on in on this man. This is just like right up your alley, kiddo. I think Joe's perfect. I think Lisa is perfect. But is perfection getting a little born? Yeah?
00:19:17
Speaker 12: I think that people spend so much time looking at Instagram, looking at TikTok, looking at you know, famous people in movies and streaming shows that we are I think as a culture getting sort of sick of looking at like over perfected, unmoving, smooth faces. I think people want a little bit of humanity back.
00:19:41
Speaker 6: Well, take a look a little why.
00:19:44
Speaker 3: It means a little bit of wrinkles, A little bit of wrinkles.
00:19:46
Speaker 4: Yes, get botox and say live a little space in there for wrinkle.
00:19:49
Speaker 6: But why is it?
00:19:50
Speaker 4: Is it because of you know, maybe we've seen too much of it, like maybe it was too easy to get, you know, it's easy to get, you know, all these things that people wanted so much. And is that one of the reasons. I'm still trying to figure it out.
00:20:03
Speaker 12: Yes, I think part of it is that we just spend too much time looking at people who seem to have the same face as the person we were just looking at in the previous video. I think that, you know, it's not only cosmetic procedures and things like that, but the types of filters that get used on social videos are often sort of like bring everybody to this, sort of like flattened average of like a perfect face, and I think we're sick of that. But then also I think we see it more and more in the people around us because the number of medi spas in the United States has ballooned since the pandemic. Thousands of new you know, places to get botox and filler and
things like that have opened in every strip mall in the US. It can seem like sometimes it's terrific. Yes, yes, anybody right, yes, yes, my allergist offers botox and filler. You know, it's it's a for doctors. It's a really good business. It's a cash pay business. People are excited to get it so you can you can get this stuff anywhere now, and that makes people a little bit.
00:21:08
Speaker 6: It just went over word though, right. The numbers that this explosion between, as you point out, twenty nineteen and twenty twenty four, the number of nonsurgical aesthetic procedures performed worldwide jumped more than fifty percent. So like half the world is talking and their face isn't moving. Are we going to see a backlash where it goes back down fifty percent?
00:21:30
Speaker 12: Well, I don't think we're necessarily going to see these procedures decline. I think that people have too much access. It's too good of a business for healthcare practices. But I think that perhaps the nature of some of these procedures is going to change. What we have heard is that, you know, doctors who do cosmetic injections are hearing patients go, I want my forehead to move a little bit. I don't want to get rid of all of the wrinkles. I want to look my age but better. Instead of trying to you know, turn turn the clock back so far, so people want to look a little humans.
00:22:02
Speaker 5: All right, full disclosure. I have, you know, done botax at times, but I've gotten rid of like the furrowed brow. And my husband's like, that's my early warning sign that you're pissed off. He's like, you cannot get rid of that. I'm just saying, I'm just saying, I don't know, you know, I feel like this crosses your world too in politics, right, I mean we've talked about the Mara a Lago face. Oh god, yeah, And I mean is there a political component to this?
00:22:28
Speaker 10: Yes?
00:22:29
Speaker 12: I think that this is one of those things that when you see any trend go really really broad and start to move into communities of people, whether that's class communities, race communities, whatever, geographic communities that were originally not part of a group of people that participated in a trend, that can turn off the original group of people who started the trend. So when you see you know, immovable foreheads, very long hair extensions over plump's lips become associated with like a particular political ideology, people outside of that political ideology or who are like veheminently opposed to it, get really turned off at the prospect of emulating that or looking like they might be someone who has beliefs that they don't have. So this is how you see trends like move through culture and move through society because they collect you know, political valances and things like that that early adopters are like, Okay, I'm moving on, So no.
00:23:22
Speaker 6: More duclips, Lisa, no duck clips, which is move on from beyond the looks, right it is?
00:23:28
Speaker 4: It also about luxury,
like I know there's so many Instagram influencers or whoever who support luxury and do all these looks kitchen and now what do they do those white kitchens? Now what do they do?
00:23:41
Speaker 12: Yes, I think that. I think that sort of at base, what this is is a tech backlash because the optimization available to us through AI it creates images of people and images of homes that are sort of like glowing and lit from within and poorless and flawless, and so you look around and everything just looks sort of hyper real looks too.
00:24:03
Speaker 5: Fancies in the kitchen they never work.
00:24:06
Speaker 8: I'm sorry, No.
00:24:07
Speaker 7: They don't.
00:24:08
Speaker 10: They don't.
00:24:08
Speaker 12: They looked they look good at a photo on Instagram. But if you use your kitchen as most people do.
00:24:13
Speaker 8: They don't work.
00:24:14
Speaker 12: So you know, people see all of these things and they become increasingly just ridiculous seeming, because anybody that uses a kitchen knows those open shelves don't work.
00:24:22
Speaker 7: Yeah, So dingy kitchens and style again.
00:24:24
Speaker 1: Come on.
00:24:26
Speaker 6: More broadly though, the sort of backlash to digital and young people are they're collecting vinyl. They want to look like real people. As you write, part of the backlash to AI means finding novel ways to distinguish yourself. This is about individualism, right, Yeah.
00:24:42
Speaker 12: I think that ultimately, especially young people who have spent their entire lives online and who are growing up into a world where they feel like they you know, maybe don't quite fit into the standards that they've understood to be applied to them for all that time, are looking for ways to be f feel a little bit more human, to connect a little bit more straightforwardly with other people, and feel a little bit less alienated and a little bit less, you know, under pressure from digital standards that we that we see on Instagram and TikTok, so people are collecting physical media. You have a lot of young people buying vintage digital cameras that you know, not everything lives on your phone. Maybe it lives a separate camera. Yeah, you see that. There's a huge trend and has been for years of secondhand shopping. People want older clothes, things that aren't you know, so so perfect or so widely available. I think people are looking for experiences that feel a little bit more human.
00:25:38
Speaker 5: I have to say one of my favorite lines. I know we have to wrap up, but it's like, you know, influencers make money though off of this, so they're happy to pivot and actually provide some teaching or useful skills in their posts rather than just look here. I am so world's changing. Amanda Mall I got to say, you made my Sunday. I'm just going to put it out there. She is, of course, bloom our Business Weeks senior reporter. Check out our story. It's on the Bloomberg.
00:26:04
Speaker 4: Stay with us for more on Bloomberg this weekend. Right after this, when the ultra rich they want to go on over the top vacations, a lot of them call one woman. Her name is Olivia Fernie with Top Tier Travel. She's a twenty five year old Canadian child of school teacher. She has a knack for making the impossible happen for a price tag. Because there is a one hundred thousand dollars annual feed, clients have to agree to book a million dollar travel every year. But, as The New York Times writes, Olivia makes the impossible happen, and she is here with us now.
00:26:48
Speaker 10: Olivia, thank you for coming in for.
00:26:49
Speaker 6: This, Thank you for having me.
00:26:50
Speaker 10: This is great.
00:26:52
Speaker 4: It is so exciting. I got to tell you, I've been stalking you on Instagram to your over a million followers.
00:26:56
Speaker 10: Thank you.
00:26:57
Speaker 4: But one of the things I find are these conversations you have in all the off the wall things you have to do for your clients. You actually recently set a Guinness World record. You want to play some sound from one of your posts. Listen to this.
00:27:09
Speaker 9: I have a client that's in town. Okay, help, he's he doesn't have that anymore.
00:27:14
Speaker 8: He's bored. He's there, he's done.
00:27:16
Speaker 11: That's done it all.
00:27:18
Speaker 9: Yeah, okay, so I think he's he's looking for us to kind of.
00:27:23
Speaker 3: Just do better.
00:27:24
Speaker 5: What do you have a little terrified to ask, what do you have in mind?
00:27:27
Speaker 10: And what does he have in mind?
00:27:29
Speaker 9: I'm not sure how we're going to pull this off, but he did jokingly mention about breaking world record.
00:27:35
Speaker 4: Okay, so what was that world record that was broken?
00:27:38
Speaker 10: So we broke the largest amount of champagne bottles delivered during a single bottle service presentation ever.
00:27:44
Speaker 5: It was it was you put that together something like that.
00:27:49
Speaker 10: You know what, I have a little bit of a sickness when it comes to saying no. I don't really believe in the words. So when a client asked me to do something, I jump right in and the Guinness World record was fun. The client gave me a lot of creative freedom. He loves the Instagram, so he just wanted.
00:28:02
Speaker 6: Me to kind of got money bottles?
00:28:03
Speaker 11: Was it two hundred?
00:28:04
Speaker 6: How much does that cost? Yes, this is a money show. Yeah, it was very expensive. I bet it was. So you were sitting at the Tableau restaurant. This party was at the Win right or at the Encore Best Breakfast in Las Vegas, by the way, at the Tableau, Thank you. I I love this quote. Well, no, all right, but we're working on it all right next year. This is not going to you know how, we like to make ourselves feel better, like, oh, well, rich people, more money, more problems. People think the super rich are unhappy they're not. Is that what we really need to know?
00:28:39
Speaker 10: I know I think people were a
little disappointed in that quote, but I have to say so for myself, as we talked about the one hundred thousand dollars a year retainer, this kind of gives me an opportunity to be very selective with the people that I work with. First off, yes there's the paywall, but we are very very particular about who we bring on.
00:28:54
Speaker 5: But you will say no to people?
00:28:56
Speaker 10: Oh we see all the time. I like to like who I work with. My job would be miserable if I was being yelled at all day.
00:29:01
Speaker 5: Well, if you like someone and they pay the one hundred thousand dollars, will you say no to something that they've asked you to do?
00:29:07
Speaker 3: Yeah?
00:29:07
Speaker 5: For sure? For sure.
00:29:08
Speaker 10: And because of this, like, I've been able to create a beautiful group of people. And I don't share this much on the social media because it's not as fun and not as sexy. But my people are awesome. They are philanthropic, they have the best just energy, They've done incredible things with their lives, and my goal is to be able to put them all in a room together and have them learn and love and laugh and do business together. So that's kind of the community that I'm trying to get.
00:29:29
Speaker 6: What have you said, give us something? Somebody wanted to go to the moon?
00:29:32
Speaker 9: What if they asked to.
00:29:32
Speaker 5: Do anything illegal?
00:29:34
Speaker 10: Or past two am?
00:29:35
Speaker 6: Is usually for me? No, just kidding.
00:29:42
Speaker 5: How did you get into this? And your background is really you are a child of school teachers. You're up in Ontario or the teachers were in they taught in Ontario.
00:29:51
Speaker 10: Small town dondask girl, how did this happen? I asked myself that question almost every single day.
00:29:56
Speaker 6: Well, I grew up.
00:29:57
Speaker 10: Again, Yes, child of school teachers. I didn't know what a I have a jet was until a couple of years ago. And now magically I'm here. I just I think I've always been somebody that doesn't accept no. So when I see something I really want to be a part of, I jump head in. So when I met Troy, I just fell in love with the business, like you have something here, and I thought it was really magical and pretty much forced him to hire me. And now now we're here and your partner.
00:30:19
Speaker 6: Is your fiance, it is Yeah, You've got life in the palm of your hand. Here it sounds like, can you guys imagine twenty five years old and being able to realize and say, I don't there, I only want to work with people. I like that. Yeah, I was always being yelled at my bosses at twenty five.
00:30:36
Speaker 5: It's funny you.
00:30:37
Speaker 4: Have all these requests that people make, I mean some of them. I'm listening to your phone conversations. You're like my Champagne's at forty nine degrees not fixed. It's crazy. But it's not just about travel. So we have another mite from one of your for Instagram posts. Listens to this wild request.
00:30:50
Speaker 8: Go ahead, all right, mister Pinata has been hung up.
00:30:53
Speaker 11: He's good to go.
00:30:54
Speaker 10: He is steady, he's not going anywhere. The stomach is filled with our delicious high jewelry, and I think.
00:31:00
Speaker 11: Client's gonna be pretty happy with this one. Love you guys.
00:31:03
Speaker 4: Now, this Piata is an ex husband, Is that correct?
00:31:07
Speaker 5: Yes?
00:31:07
Speaker 10: So this was the same client that we did a divorce cake with actually a couple of months ago, to celebrate initiating the divorce process. And congratulations Sandy, the divorce has closed and she celebrated with a Pinata. So, oh my gosh.
00:31:19
Speaker 5: Yeah, ex as the husband, look like that.
00:31:21
Speaker 10: Yeah, it's not too far fetched it, I will say.
00:31:27
Speaker 11: So where do you go?
00:31:28
Speaker 8: Like, what's next?
00:31:29
Speaker 5: And I'm also curious how many clients do you have that are paying one hundred thousand dollars a year?
00:31:33
Speaker 10: So we keep the retainer or sorry, we keep the amount of people in our concierge plus always under fifty. Yeah, we're really more of a quality over quantity thing. We're not trying to service everybody. Not all money is good money. So again, as I said, just trying to build a group of people that we really like to work with and are just awesome humans.
00:31:48
Speaker 5: So Stalker, you have to wrap this up.
00:31:51
Speaker 4: But first of all, you were planning a wedding at the same time.
00:31:54
Speaker 10: Yeah, I mean wed Yeah, wish. I'm open to all wedding planners if anybody has a good one.
00:32:00
Speaker 11: I do not have the time.
00:32:02
Speaker 10: We'll throw it together very last minute, but the stakes are high.
00:32:05
Speaker 5: I will say, oh maybe another Guinness World record.
00:32:10
Speaker 4: Right. Also, a TV this makes is in the making for a TV show.
00:32:15
Speaker 9: It's got to be.
00:32:16
Speaker 4: It sounds like it and it is. Yeah, okay, so when is it?
00:32:19
Speaker 6: When can we see this?
00:32:19
Speaker 11: What is happening?
00:32:20
Speaker 5: Mean?
00:32:22
Speaker 2: Yes?
00:32:22
Speaker 10: Yeah, the team involved is amazing, make Ready's amazing, and we are just we're so excited and we don't know all the information yet, but we're hoping to have some some more info heading into the winter.
00:32:31
Speaker 5: Come back and tell us I will please, please.
00:32:33
Speaker 4: Please, Olivia Fernie, it has been a pleasure talking to you so much. I've learned so much.
00:32:40
Speaker 2: Thanks for joining us on today's Bloomberg This Weekend podcast. Don't forget to tune in live for the show every Saturday and Sunday morning, starting at seven am Eastern.
00:32:49
Speaker 3: We're on Bloomberg Television Radio and the Bloomberg Business App, bringing you unique takes and in depth interviews on news, politics, lifestyle and culture.