Chats about tech & leadership in business, featuring experts sharing practical advice, experiences, and innovative strategies.

Hey, I’m Danielle Goddard, and I’m part of the kick ass team at 2W Tech! We’re all about making technology easy, smarter, and way less intimidating for businesses. I get to spend (part of) my days on a comfy sofa chatting about tech, leadership, and how the two come together to solve real-world problems. We specialize in the manufacturing space, but most of our content can be applied across various industries.

That’s kind of what inspired our podcast, 2W Conversations. It’s a space where we break down all those big, buzzy tech topics—like AI/BI, cybersecurity, Epicor ERP, and Microsoft Modern Workplace—into conversations that are easy to follow, quick, and, hopefully, fun to listen to. But we don’t just stick to tech; we dive into leadership in the tech space too. It’s about how to drive innovation, lead your team through change, and really own your role in this fast-paced digital world.

What I love about the podcast is that it’s not just us talking at you—it’s a mix of our in-house experts and outside voices who bring fresh perspectives. We aim to keep it real, practical, and packed with tips you can actually use, whether you’re running a business or just trying to keep up with all the tech buzzwords out there.

At the end of the day, it’s not about making tech sound impressive—it’s about making it accessible and showing how it can actually make your life easier. That’s what we do at 2W, and that’s what we try to bring to every episode of the podcast.
 

At 2W, we already have a pretty solid routine when it comes to content creation—social media posts, webinars, events, email campaigns, our blog… you name it. But we realized we were missing something that delivered quick, digestible, real-time conversations. That’s where the podcast idea came in.

Personally, I love to talk, and I’m still relatively new to the tech industry. So, a lot of the conversations I have come from this place of genuine curiosity—asking the kinds of questions I’m sure others are wondering about too. And let’s be real, tech can feel overwhelming. There’s a lot of jargon and noise. Our goal with the podcast is to cut through all that, make it more relatable, and maybe even spark a little passion for it in people who might not think of themselves as “techy.”

Plus, sometimes you just don’t have the time to read a blog post or attend a webinar, but a podcast is perfect for multitasking—you can listen while mowing the lawn, driving, or even have it playing in the background.

We officially launched 2W Conversations back in October 2024. The idea actually started through LinkedIn Live, but like every podcast newbie, those first episodes were… Well, let’s say “raw” when it comes to production quality. If you want to hear the unpolished, headset-mic version of us, definitely check out those early episodes!

Since then, we’ve leveled up big time. What started with basic gear has now grown into a mini podcast studio at our HQ in Wisconsin. We’ve got nice mics, a mixer, and even a cozy setup with sofas. Next step? Adding video to the mix!

At the end of the day, the podcast is just another way for us to do what we love—talk tech, make it accessible, and connect with people.
 

Honestly, I’m pretty lucky—producing this podcast is actually part of my day job here at 2W Technologies. We try to put out at least one episode a month (sometimes more, if things aren’t too crazy). Since tech is always changing, our schedules can get a bit unpredictable, and that affects our timeline. But that’s also what keeps things interesting! There’s always something new to talk about, and we love having the chance to share those updates with our listeners.
 

I’d say our gain is our listeners’ gain. I know that might sound a bit cheesy, but it’s true. The whole goal of this podcast is to spread the passion we have for technology. I’ve said it before, but we want to give people a way to learn about technology without feeling like they’re being sold something—or getting lost in unnecessary jargon.

The real win for us is when someone gets curious enough to reach out and have a conversation. That doesn’t always mean it leads to a ‘sale,’ and that’s fine. It’s about creating a space where people feel comfortable learning, exploring, and figuring out how technology can work for them.

In simple terms: We have conversations to spark conversations.
 

Our podcasting process is straightforward yet purposeful. We currently use the RODECaster Pro II mixer paired with Shure SM7B mics for recording, and we rely on Adobe tools for editing. Most of our guests so far have come from our established network—our awesome partners, passionate employees, innovative clients, etc. However, we’re starting to expand that circle, and tools like LinkedIn and traditional networking will play a big role in finding fresh voices to feature.

We keep our conversations unscripted and natural, so prep work is light. However, I always take time to do appropriate research on who I’ll be talking to. This helps me come prepared with talking points if needed and ensures I can highlight their successes—even the ones they might not bring up themselves. For example, if there’s been a recent acknowledgment or achievement for them or their company, I like to know about it so I can congratulate them!

Usually, we’ll have one meeting ahead of time to:

• Meet the guest (if I haven’t already), and
• Discuss their passions and the topics we want to cover—always keeping our audience in mind.

If the guest is remote, we’ll also sometimes schedule a quick 10-15-minute tech check to ensure their audio and video quality are up to par. After that, we book the actual recording (typically about 45 minutes) and dive into the conversation! Depending on the situation, we might record via phone, Microsoft Teams video calls, or in our podcast studio if the guest is internal.
 

Our podcast episodes are currently available on Spotify, Apple Music, iHeartRadio, Amazon Music, and YouTube. To drive traffic to these platforms, we leverage LinkedIn, include them in our email communications, and rely on word-of-mouth recommendations from our team.
 

I still consider this podcast 'new', but some advice:

1. If you're waiting for the 'right time', it's never going to come. Do it now. (You can start small at 1/month like we did).
2. Make sure whatever niche you're going into, you're truly passionate about it. You can hear the difference.
3. Invest in audio quality. No one likes having to adjust volume in the middle of an episode, and the crisper it sounds, the easier it will be to listen to.
    

Danielle's LinkedIn: https://www.linkedin.com/in/daniellegoddard/
Mark's LinkedIn (President & CEO): https://www.linkedin.com/in/jamiesonmark/
2W's LinkedIn: https://www.linkedin.com/company/2wtechnologies/?viewAsMember=true
2W's Website: https://2wtech.com/