# William Poundstone
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william poundstone is an American author, columnist, and skeptic. He has written a number of books including the Big Secrets series and a biography of Carl Sagan.
== Early life and education ==
Poundstone attended MIT and studied physics.
The Myth of Fair Value-InfoTrak: Priceless
William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It discussed psychologists’ current understanding of human decision making, and how marketers use that information to maximize the amount that consumers will pay for products. He explained how the psycholo…
The Myth of Fair Value-InfoTrak: Priceless
William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It discussed psychologists’ current understanding of human decision making, and how marketers use that information to maximize the amount that consumers will pay for products. He explained how the psycholo…
How William Poundstone's book Priceless turns anchoring, relativity and fairness into pricing power
MichaelAaron and Richard revisit William Poundstone's Priceless to unpack why price feels relative, not absolute. They cover anchoring in courtroom and Williams-Sonoma pricing, why a $5 saving matters more on a $15 item than a $125 one, and how visible costs and higher prices signal quality and fai…
#92 Ed Thorp and Claude Shannon
What I learned from reading Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street by William Poundstone. ---- Claude Shannon was as close to a sure thing as existed [2:53] The beginning of information theory [7:11] Project X [9:09] introduction t…
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