The Human Side of AI: Change Management for Healthcare Leaders with Shannon Gregg
Change is difficult, even when the benefits seem obvious.
In this episode of SROA Soundboard, Shannon Gregg explores why people naturally resist change and how leaders can successfully guide teams through new initiatives, technologies, and evolving workplace expectations.
Drawing on her experie…
AI in Life Sciences Marketing: Innovation Without Compromising Trust
This week on the Life Sciences SalesLab podcast, Dr. Shannon Gregg explores one of the biggest conversations shaping business today — artificial intelligence.
As AI rapidly transforms content creation, life sciences organizations are discovering new opportunities to improve efficiency, personaliz…
You Can't Automate Your Way Out of a Bad Process | Guest - Shannon Gregg, PhD
If one more person tells you the answer is a new system, a new tool, or a new platform, you might lose your mind. Because you've watched the stack grow and the problems stay, and nobody seems to want to talk about what's actually broken underneath it.
Dr. Shannon Gregg is the president of Cloud Ado…
Compliance as the foundation of the industry
Compliance is often viewed as a hurdle—but in the life sciences industry, it can be one of the most powerful sales tools available.
In this episode, Dr. Shannon Gregg explores how successful sales professionals use compliance, credibility, and industry expertise to build trust, educate buyers, and …
The Future of Life Sciences Sales: AI, Compliance & Relationships with Karen Tkaczyk, Ph.D.
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg is joined by Karen Tkaczyk, Ph.D., growth leader at Vista Tech Life Sciences, to explore what it really takes to build trust and drive growth in today's global life sciences industry.
Karen shares how language, regulatory compliance, and…
Beyond the Buzz: How AI, Data & Commercial Strategy Are Transforming Life Sciences with Sheila Rocchio
What does it take to lead commercial innovation in today's rapidly evolving life sciences industry?
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Sheila Rocchio, Chief Marketing Officer at Sertara, to explore the future of commercial excellence. From the evolution of …
AI Is Changing Sales — But Human Connection Is Coming Back with Nick Focil
In this episode of the Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Nick Focil, CEO of FOMAT Medical Research and President of Hypercore International, to explore how AI is reshaping sales in 2026.
Nick shares why the rapid adoption of AI-driven outreach may be creating a new problem: …
Your Sales Tech Won’t Fix a Broken Process with Dr. Shannon J. Gregg
You Don’t Have a Salesforce Problem. You Have a Process Problem.
Before you sign that next CRM, CPQ, MarTech, or sales enablement contract, stop and ask: Is the technology actually the problem?
In this episode of the Life Sciences Sales Lab, Dr. Shannon Gregg shares the three things she tells clien…
The Most Human Sales Strategy in an AI World with Scott Stafford
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with technology leader and human-first advocate Scott Stafford to explore what it really means to succeed in sales during the age of AI.
While artificial intelligence is transforming every industry, Scott argues that our great…
The Future of Life Sciences Sales: AI, Empathy & the Power of Asking Better Questions with Brian Murphey
What happens when you combine life sciences, technology, sales, improvisational music, and AI?
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Brian Murphey, a Salesforce consultant and longtime life sciences technology leader, for a wide-ranging conversation about what…
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