23. How Does Gross Margin Affect Cash Flow with Sarah Delevan
Host John Haskell welcomes back Sarah Delavan to continue the conversation on profit margins. We are delving into the impacts of gross margin on cash flow and strategies for reaching higher margins. We discuss the importance of maintaining a cash runway and the role of channel strategies in determi…
Building a Profitable Business: Advice from a $400 Million Brand Founder
In this episode of The Good Food CFO Podcast, Sarah Delevan shares candid insights from a recent meeting with the founder of a brand generating over $400 million in annual revenue, and doing it profitably. Through a series of powerful "sound bites" captured during their conversation, Sarah reveals …
Breaking the Monopoly: How Founders Can Navigate a Consolidated Market
In this eye-opening episode of the Good Food CFO podcast, Sarah Delevan talks with Stacy Mitchell, co-executive director of the Institute for Local Self-Reliance, about the myths of market consolidation and how food founders can fight back against corporate monopolies.
Stacy Mitchell is a writer, …
The Good Food CFO
Sarah Delevan is a Financial Consultant, podcast host, and "good food" advocate with over 15 years experience building and supporting regional and sustainable food systems. As the Founder and CEO of Sarah Delevan Consulting, and The Good Food CFO, Sarah's work over the last 10 years has focused on …
BABOYOT with People's Choice Beef Jerky: Crafting Legacy on Their Own Terms
In a world where food startups chase rapid growth and quick exits, People's Choice Beef Jerky stands as a refreshing counterexample. This Los Angeles-based company has been crafting premium meat products since 1929, and is now thriving under fourth-generation leadership. Their story offers valuable…
Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan
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It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episode, Sarah and I explore the key financi…
S3 Ep24: Unpacking Debt Tolerance & CPG Profitability with Sarah Delevan
Sarah Delevan is a Financial Consultant with over 15 years of experience in building and supporting sustainable and regional food systems. As the founder of The Good Food CFO, she works with purpose-driven food businesses—from farmers, ranchers, fishers, and producers— to help them achieve profitab…
Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away
Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable. In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market C…
The Good Food CFO
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial …
Numbers Felt “Hugely Intimidating” - She Grew Monthly Profit from $19K to $107K Anyway
She called numbers “hugely intimidating.” Working with a fractional CFO, she grew The Salt Market’s monthly profit from $19,000 to $107,000 anyway.
In this episode of The Good Food CFO Podcast, Sarah Delevan sits down with Maude Kusserow, founder and CEO of The Salt Market and Good Wolf in Bar Harb…
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