The Secret Behind Our Unique Book Launch Model
In 1850, 30,000 people met a singer at the docks who most of them had never heard sing. In this episode, Steve J Larsen breaks down P.T. Barnum’s launch formula, the same 1800s model behind a 950-person event and Ryan Lee’s 4,000-copy first week.
In this episode:
How P.T. Barnum sold his own book …
How to publish, without giving up your IP
Every traditional publisher I talked to wanted the same deal: they promote your book for about six weeks, hand you 15 to 25% royalties, and keep your IP for life. So I walked away and built a new kind of publisher.
In this first episode, Steve J Larsen breaks down the numbers the publishing industr…
My Newest Funnel: How a $19 book creates an $81 buyer (AT LEAST)
I haven’t had a funnel crush this hard in years. Our $19 book now averages an $81 cart, and almost every buyer chooses the version that includes a sales call.
In this episode, Steve J Larsen explains where he’s been: writing a book three times, filming books on stage, and turning it all into Pursui…
Thriving After the Network Marketing Bloodbath?
Network marketing has been through a bloodbath. Big companies switched to affiliate models, and a lot of people are wondering what’s next. Here’s the good news: the skills you built still transfer.
In this episode, Steve J Larsen comes back to the show he started in 2017 with two olive branches for…
I Used PT Barnum’s 1850 Launch Model on a BOOK (4,000 copies sold in 1 week)
I started this show in 2020 to study how rich, dead marketers launched without the internet. Five years later, I used P.T. Barnum’s 7-step launch model on a book, and it sold 4,000 copies in the first week.
In this episode, Steve J Larsen shares where the launch research led: Pursuit of Profit Publ…
What Goes IN the Book to Turn Readers Into LEADS?
In 2007, Gallup put a one-time use code inside the back cover of StrengthsFinder 2.0 and killed its own used book market. That book then spent 1,609 days in Amazon’s top 100. In this episode, Steve J Larsen keeps a promise from episode two and shows you exactly what to write into a book so Amazon b…
How to Achieve Financial Freedom in 10 Years or Less w/ Ryan Lee
In today's episode, Ryan joins me to share his journey, how to build the right relationships and create opportunities, accelerate business growth, and help you achieve goals that are difficult to accomplish alone.
We explore the difference between relying on traditional financial systems and taking…
Goodwin Open To Cameron Deal · Fri 6 Nov
Jim Goodwin says Dundee United would explore a permanent move for Lyall Cameron if the opportunity arose. The midfielder joined from Rangers on a season-long loan in September and has quickly become an important player in Goodwin's team. Goodwin says Cameron is enjoying life at Tannadice and believ…
Randall Equaliser Earns Point · Sun 8 Nov
Dundee United drew one-all with Motherwell at Tannadice after an open match that produced forty-one attempts at goal. Lukas Fadinger put the visitors ahead from a penalty after VAR overturned an offside flag and sent referee Ryan Lee to the monitor. Jesse Randall levelled before half-time with an i…
How Baltimore City is Rethinking Policing with Restorative Practices – Part 2
What does it look like when a city like Baltimore rethinks the role of policing? On this episode of Restorative Works!, host Dr. Claire de Mézerville López speaks with the Director of the Equity Office in the Baltimore City Police Department, Leslie Parker Blyther, and Chief of Patrol, Colonel Ryan…
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