The Most Overlooked Stage of the Customer Journey
Most marketing teams put their energy into building awareness. The early stage of the customer journey is easy to measure and quick to celebrate, but the real decisions happen in the middle during consideration and evaluation. In this episode of This Is Strategic Marketing, Pamela Muldoon explains …
Why Winning the Sale Isn't Winning the Customer
Closing a deal is a milestone, but it's not the finish line. Too often, marketing moves on after the sale, leaving a gap between what was promised and what the customer experience is next. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why marketing plays a critical role in t…
Why Most Content Never Gets Used
According to a 2025 seismic report, up to 70% of B2B content goes unused. Not because it's bad, but because it's disconnected. In this episode of This is Strategic Marketing, Pamela Muldoon explores why so much content never sees the light of day, what that reveals about broken workflows, and how t…
Lead With Strategy, Not Deliverables
When every conversation starts with deliverables, purpose gets lost. In this episode of This Is Strategic Marketing, Pamela Muldoon explains why great marketing leadership begins with strategy, not outputs, and how reframing your team's conversations around intent, alignment, and impact leads to st…
The Power of Process: Evaluating Workflows
Most marketing teams don't fail because of a lack of talent. They fail because of broken processes. In this episode of This is Strategic Marketing, Pamela Muldoon shares how to evaluate and strengthen your workflows so they support clarity, creativity, and collaboration, turning process from a bott…
Why Personas Still Matter in the Age of AI
AI can analyze data faster than ever, but it can't replace human perspective. In this episode of This Is Strategic Marketing, Pamela Muldoon explains why personas remain essential in the age of AI, how they bring empathy and context to data-driven marketing, and how to keep them relevant as technol…
The Real ROI of Consistency
Most marketing ROI doesn't come from a single campaign. It comes from the compounding effect of consistent execution over time. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why consistency is the true driver of optimization and how steady, repeatable systems lead to scalabl…
Strategic Leadership vs Busywork
It's easy to stay busy in marketing, but busyness isn't the same as leadership. In this episode of This is Strategic Marketing, Pamela Muldoon explores how leaders can break out of the cycle of constant activity, create space to think, and refocus their team's energy on the work that actually moves…
Reading Buyer Intent vs Chasing Leads
Lead generation is often treated like a numbers game, but more leads don't always mean more opportunity. In this episode of This is Strategic Marketing, Pamela Muldoon explains why understanding buyer intent is more powerful than collecting contacts and how aligning outreach with real signals creat…
Gratitude Is A Strategy
Recorded on Thanksgiving Day, which also happens to be her birthday, Pamela Muldoon shares a personal reflection on why gratitude has become one of her most reliable leadership tools. In this episode of This Is Strategic Marketing, she explores how pausing to appreciate people, progress, and perspe…
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